Enlightened Conflict

staying above even when stepping down

June 25th, 2017

 

inspire people dont give up

 

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“Even the smallest person can change the course of the future.”

 

—-

J.R.R Tolkien

 

 

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“And though she be but little, she is fierce.”

—-

William Shakespeare

 

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Ok.

 

lead togther step down dominant

This is about business and business leadership.

 

Leading is a big job. It carries big responsibilities and big burdens. You have to be big enough in some way <skills, charisma, character, smarts, etc.> to stay above the organization and employees. And I say “above” because part of leading is being able to see above the heads of everyone so that you can lead and align and step in when & where appropriate.

 

Above is not dominance per se just that you maintain a dominant position from which you can most effectively & efficiently lead.

 

Now.

 

Here is what any good leader knows … you don’t have to be big to … well … be big.

Heck. You don’t even have to act ‘big.’

 

In addition.

 

A good leader can leave the comfort of the ‘throne’, i.e. the trappings of the ‘bigness’ –the natural ‘dominance’ that comes with a title — and still remain above even when stepping down from all those things.trump dominant Genuine people fake people

 

However.

 

Not everyone is a good leader. And not every leader is particularly good at navigating the natural doubts <am I doing the right thing, am I doing the best thing, am I doing the thing I should be doing, etc.> that come along with being a leader. By the way … any good leader has some doubts on occasion … it keeps them grounded.

 

Regardless.

 

What that means is there will inevitably be business people who fear looking small. And they protect their illusions of ‘bigness’, or being bigly, mainly in several ways:

 

  • They diminish everyone they can in the attempt to make others as small as they can so that they look bigger no matter the comparison

 

  • They find a ‘safe space’ in which they place their metaphorical throne and make everyone come to them <this is kind of like the boss who purposefully has their desk built slightly higher and the chairs facing the desk slightly lower to insure they maintain a physical dominant position>

 

  • They avoid, as much as possible, one-on-one interactions with anyone their own size <unless they can control the environment>.

 

  • They ground themselves in platitudes under the guise of “flexibility & adaptability” so they can avoid having to defend anything specific with anyone who could diminish their bigness

 

 

Well.

 

Why I decided to write about this is … uhm … day in and day out Donald J Trump offers us in the business world reminders of ineffective leadership style and the characteristics of insecure leadership.

And the number one business dunce stupid brand marketingcharacteristic of insecure leadership is the inability to step down and still stay above.

 

Insecure leaders are extremely hesitant, if not completely resistant, to leaving their ‘dominant position.’

 

Let me explain ‘dominant position’ because it can sound bad <and it is mainly meant to express a position of authority>.

 

A CEO or a president is clearly in a dominant position by title and by responsibility and, in most cases, by some larger skill that got them to where they are. A true ‘dominant position’ <let’s call it “authority”> combines all aspects.

 

Therefore the person in the dominant position combines substance & style. And this is where insecurity steps in … because if a leader has any true doubts with regard to their ‘dominant position’ – mostly doubts on their substance — they start exhibiting some insecure characteristics.

They will dial up their style aspects to cloak any substance deficiencies and become excruciatingly careful with regard to how they interact with other people.

 

But the one I thought about today was “stepping down.’

 

Let me explain.

 

I heard Donald J say the other day “they should call us to participate.” In other words … they need to come to me <thereby establishing some aspect of subservience and feeds the sense of ‘dominant position.’

 

shift up or down

This was not a one-off comment.

He does this … every … frickin’ … day.

 

Trump never “goes to people” nor does he unite by inserting himself into any opposing groups <people who may not agree with him> opening himself up to say “let me be part of what you want.” I cannot envision him ever going to opposition and suggesting he wanted to work with them <they have to come to him>.

His whole leadership style is driven by an insecurity of ‘dominant position’ and he fears stepping down from his position because he fears it will expose the fact he isn’t really above anyone other than in title.

 

In other words … he fears looking small <or ‘not bigly’>.

 

And therein lies the larger lesson.

 

Good leaders don’t become smaller when they step down or go to people rather than make people go to them. They know there are no ‘little people’ but rather only big responsibilities of which everyone has.

 

Little people are little wherever they go … even if they just sit in the corner office.

Unfortunately for us a little leader knows this … and doesn’t know this.

What I mean by that is they can sense their littleness therefore they go out of their way to stay within whatever cocoon of ‘bigness trappings’ to encourage the belief they have that they are actually big. And, yet, they don’t know this rump dominant Do you think clouds look down on people and thinkbecause they tend to have an oversized view of themselves <every should come to me attitude>.

 

They see themselves through a fairly warped view of self-relevance … “everyone else becomes more relevant by being around me therefore they become bigger in my bigness.” And that partially outlines their main fear.

Loss of relevance.

Anyone who becomes more relevant than them is a danger. Loss of power, the illusion of or real, is the danger.

 

What that all means is that an insecure leader more often than not lives in a “you need to come to me, call me or ask me” mentality.

 

  • Foreign dignitaries come to visit him <and he does not visit them>.
  • Democrats should call me instead of being obstructionists.
  • People need to visit him at the White House <or Mar a Lago>.
  • He never works with people or offers to meet them.

 

He treats everyone as if they should be subservient to him and if they do not meet that desire he is dismissive or even attacks them as ‘obstructionist.’

 

leadership go your way

 

Let me be clear.

 

No sane business leader <in this generation> has this attitude.

You cannot.

You cannot because you know many of the people working for you are actually smarter than you and a shitload more just may know something you do not know.

You cannot because oftentimes your peers, who actually report to you, may actually be better than you at some things.

You cannot because you know that good people never want to feel subservient but rather want to feel being a key part of overall success.

 

Most of those who lead have learned these things not by attempting to learn to be ‘above’ but rather by learning how to lead. And you learn that mostly by getting into ‘the game’ and realizing you can play anywhere at any time. I know that I took an advertising job as a young newly promoted VP in NYC not out of any desire to be the best but because I was curious. I was curious to see if I could “play in the NYC advertising game.” I didn’t need to be the best nor did I desire to dominate … I just wanted to see if I could play.

I can tell you that once you become comfortable with knowing you can play at the biggest level and the lowest level you have a fighting chance to become a leader.

 

Look.

 

We all have numerous character flaws and it is a sad truth the majority of us can’t see them. This is even more difficult in a leadership position because you do naturally become more self-aware of any of the things you are good at and yet also not good at … but you also lean heavily on the things you ‘perceive’ got you where you are today.

 

I say that because insecure leaders are relatively hollow on the self-awareness.

Looking at Trump it is easy to see that he grew up thinking he could get away with whatever he wanted. He lived in a bubble in which young, mentally lazy, rich, amoral white men routinely got away with whatever they wanted. These same characteristics are exhibited in his insecure leadership style.

 

Here is what I know.

trump ominant look down on other people

Big leaders are big leaders.

 

And they are big because wherever they go they retain their bigness. That means they need not ‘stay above’ to be big … they can step down … sit in town halls answering questions from real people as well as sit down with people who didn’t vote for you as well as sit down with peers and discuss ideas … and walk away just as big as they entered the room.

 

Small leaders cannot do those things, therefore, they do not.

 

I have now given you a way to judge big leaders from small leaders. Judge away. Every leader should be judged … and judged harshly … because … well … they are leaders and that is their burden.

come to an entirely erroneous conclusion my dear Watson

June 9th, 2017

conclusion header facts truth

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“I had,” he said, “come to an entirely erroneous conclusion, my dear Watson, how dangerous it always is to reason from insufficient data.”

 

Sherlock Holmes

<The Adventure of the Speckled Band>

 

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“When we get better understanding or the facts or evidence don’t agree with the theory we must change the theory and change course.””

 

Sherlock Holmes

 

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“… when you hear hoof beats behind you don’t expect a zebra.”

 

proverb

 

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So.

 

“I believe” may be two of the most dreaded word you can hear in today’s world.

i believe hand writingThose two words may be this century’s version of throwing down a gauntlet or challenging someone to a duel.

 

“I believe” has been bastardized in today’s world to actually mean “I know” <but people have convinced themselves if they soften it with ‘I believe’ people will think they are more open to listening and true discussion>.

 

Facts matter. And they matter a shitload not only with truth but in the battle between I know and I believe.

 

The problem is that while facts are facts … two facts can coexist in the pursuit of “I know.”

 

Shit.

The truth is that … well … truth , the unequivocal kind, is most likely borne of let’s say 8 facts <I made that number up> coexisting … which when arranged into a pattern make up an unequivocal truth.

 

This means unequivocal truth … or let’s call it good solid “I know” is made up of a puzzle of facts … not just one fact or even two.facts conclusion truth think

 

The practice of Truth is actually a profession of facts.

 

Using legalese for binding of contracts … by means of facts, truths are created and beliefs come into existence. Yet, in spite of all good intentions, the meanings of individual facts are not always clear and unequivocal. They may be capable of being understood in more ways than one, they may be doubtful or uncertain, and they may lend themselves to various interpretations by different individuals.

 

Following that thought … this means, when differences in understanding are not resolvable, divides in “beliefs” occur and dysfunction, in terms of lack of progress, occurs.

 

Once again, in legal terms, this is called “ambiguity.”

 

void delicious ambiguityParadoxically enough, the word ambiguity itself has more than one interpretation.

 

The general meaning has to do with how things are said, the words that are used, by someone and how those words are understood.

 

Ambiguity occurs where the two are not in alignment. The lack of alignment actually springs back upon the facts themselves in a vicious way — the fact itself comes into doubt.

 

Sigh.

 

But facts are facts. The problem isn’t about the fact but rather most truths are more complex than one fact. Unequivocal truth is grounded in … well … 8 facts <once again, I picked 8 out of the air but you get the point>.

 

This problem gets compounded by how people elect to actually use facts.

 

Using my 8 let me tell you what I mean. The expert, the most knowledgeable, array of facts truth findingwill stack up the 8 facts from top to bottom in order of priority … but all relevant to making and truth unequivocal.

 

 

 

Then we, the non-experts, get in the game.

 

Some of us use the highest priority fact … and that is all.

 

Some grab the facts we want in the order we want and create the truth we want.

 

Some may actually use the 8 but decided to prioritize them in a different order.

 

All are using facts. Most are using them improperly or in an incomplete way. And, inevitably, 90%+ end up with an “I believe” and not an “I know” stand.

 

I know. I know. We all wish truth could be easier and, in fact, many people flippantly suggest truth is simple <or simpler than we make it out to be>.

 

Here is what I know about that. Using the thought I used upfront in this piece “… when you hear hoof beats behind you don’t expect a zebra.”

Well.

An expert, maybe a horse trainer, could hear the hoof beats and tell you with 95% confidence the breed, the weight and the type of horse coming up behind you. The dreamer will suggest it could be a unicorn. The pragmatic will narrow it down to a horse, zebra, antelope or some 4 hoofed animal.

truth facts numbers understand question

Truth is less than simple and more in need of facts than we like to admit.

 

Yes.

 

The trouble with unequivocal truth is that it usually takes ‘one more step than you think’ to get there. Unfortunately, the truth about this is most of us don’t make it there.

 

We stop short.

And I tend to believe most of us know we are stopping short. We like the facts that we have but we, at the same time, know there are most likely some more out there that could be useful. We have 3 or 4 and decide the remaining 4 or 5 are just not that necessary. I guess we bank on the fact if we stop short we have at least grabbed the top 3 or 4 most important facts in an unequivocal truth.

 

Yikes.

 

Dangerous thought.normalizing behavior light matches flame fire danger

 

It’s dangerous in believing we have the most important ones of the ones we decided is enough but possibly even more dangerous is that we confuse an unequivocal truth for a simple “I believe” thought.

 

It is dangerous because “I believes” tend to reside in the negative space. Huh? If you only snag 4 of the 8 necessary facts the debate can never be resolved as the back & forth ends up in the blank spaces around the discussion. Truth is constructed more often by what was not found than what was found <look at what I didn’t point out versus what I did point out> – that is negative space truth.

Uhm.

That is not unequivocal truth.

 

In fact … it poisons the unequivocal truths in a misdirection of specious comparisons.

 

I would suggest that more of us should pay attention to negative space.

Why?

Negative space is usually indicative that a fact is missing. 99% of negative space can be filled with a fact <if only we looked hard enough for it>.

 

All that said.

 

Truth is the axis munid … the dead center of the earth.

 

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“the person who pretends to not see the truth is committing something much worse than a mortal sin, which can only ruin one’s soul – but instead committing us all to lifetimes of pain. The truth is not just something we bring to light to amuse ourselves; the truth is the axis munid, the dead center of the earth.

facts results truth conclude

When it’s out of place nothing is right; everyone is in the wrong place; no light can penetrate.

 

Happiness evades us and we spread pain and misery wherever we go.

Each person, above all others, has an obligation to recognize the truth and stand by it.”

 

—–

Jacque Silette

 

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I believe, no, I know the world would be a better place if more of us took that thought seriously. Because if we did than maybe we wouldn’t stop short of the unequivocal truth destination. Maybe we wouldn’t settle for an “I believe” thought and confuse it with a real “I know” thought. And maybe if we did there would be less discussion of alternative facts and more discussion about unequivocal truths on which we could center ourselves on.

 

“I had,” he said, “come to an entirely erroneous conclusion, my dear Watson, how dangerous it always is to reason from insufficient data.”

 

Geez.

 

If Sherlock Holmes says that sure as shit more of us should be saying it <and I conclusion tired of thinking ideadon’t think we are>.

 

 

Unequivocal truth exists.

 

They exist as surely as Santa Claus <yes Virginia, there is a Santa Claus >.

 

We just have to want to get there and not be satisfied by stopping short and feeling good about the facts we gathered … short of the ones we need to reach unequivocal.  I don’t know that 8 facts create an unequivocal truth is the right formula but I sure as shit believe it is on the right path to getting there.

 

 

sweat it out on the streets of a runaway American dream

April 15th, 2017

 American Workers sweat hard hats

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‘In the day we sweat it out on the streets of a runaway American dream …’ It’s a ‘death trap,’ a ‘suicide rap.’

‘I want to guard your dreams and visions.’ ”

 

Bruce Springsteen – Born to Run

 

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“This man said that you can move to Greece, live in Greece, but you can’t become a Greek. You can move to Japan, live there, but you can’t become Japanese; or France and become a Frenchman; or German—or become a—all of these things.

But he said, everybody or anybody from any corner of the world can come to America and become an American.”

 

—————–

Ronald Reagan

 

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Ok.

 

I have a piece coming up on globalization but today it is about the American work flintstoneswork ethos and American workers and, I imagine, a view on any version of isolationism <extreme to practical>.

 

I admit.

I find very little appealing in an isolationist concept <any aspect of it> … even the common rhetoric of the day.

 

Simplistically I feel like it suggests we, America, cannot compete globally. In my pea like brain I view it like sports … sports in which almost every home team retains an advantage … despite the same rules, same number of players, same dimensions of the court & field. Mainly it comes down to coaching, ability and , I imagine, pride of home field … uhm … but I still get on a bus and go play away games.

 

I believe it was Ronald Reagan who said ”American workers don’t need to hide from anyone.”

 

Which reminds me of how much during American presidential campaign, and even now somewhat, I found it extremely aggravating how we had a bunch of people talking about American workers and American businesses.

work sheep wolf

They all seemed to forget that our ethos is “just do it.”

 

When set free to do the voodoo it does … American business is dynamic, energetic, innovative, can-do and actually gets out there and makes & sells shit.

 

We shouldn’t be impatient because the success is coming fast enough and in our impatience “change the rules” or “hide within our borders” but instead we should use our impatience to invite competition, sweat it out and beat the crap out of them.

 

My impatience? I sometimes get a bit impatient when I hear people moaning about the state of the world and the inevitable “the sky is falling” or “the world is unfair” <pick your poison>.

 

Given an opportunity every generation believes it is tougher for them and will create their own prognostications of doom & gloom and, yet, we are still here and still have the world’s largest economy <and best on a variety of measures>.

 

I am not suggesting there aren’t real business issues and I am not suggesting from a regulatory standpoint there are some tweaks to the system which would enable businesses to improve themselves to compete better <please notice I didn’t say “to constrict the competition” but rather to have us improve to compete>.

 

Isolation goes against every bone in our “just do it” American body & soul.

 

Nike trademarked it but the pilgrims brought it to America. From day one immigrants, with the help of Native Americans, went to work building America … stone by stone … seed by seed … idea by idea … sweat drop by sweat drop.

 

labor american workerAmerica First should never be America Alone.

 

America has never been an individual competition it has always been about a team competition.

 

America First should be earned on the playing field competing against the best of the best and winning <by the way … that defines ‘exceptionalism’>.

 

America should be about building a better engine, building a better race car and running a better race.

 

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”It’s time to gun the engines, not put on the brakes.”

 

——–

Ronald Reagan

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It is aggravating to hear “close the borders” combined with “the world is going to shit” … which all leads to ‘disengage from the world <competition>.’

 

Really?

 

REALLY?

 

What kind of shit response is that?

What kind of “winner” doesn’t want to compete and compete against the best?

 

It seems like we should be investing not in building advantages for ourselves but rather in building a better team. That is where money and energy should be spent.

 

Hire better coaches.

Offer better training programs.

Buy better equipment.

Study better strategies.

Create better plan of attacks.

no substitute for hard work sweat edison

 

 

I wasn’t a huge Ronald Reagan fan but he got it … he hated changing the rules of the business game <tariffs & regulations> and only did so situationally, tactically and for short term ‘balancing out’ … as he says …  given a respite from predatory import practices, can become competitive in a world market.

 

But … he understood the importance of the attitude of the American worker above all else … check out these words he said to Harley Davidson:

 

… you gave some folks in Washington an important lesson about how we go about buying and selling with other nations. You see, we’ve shaken hands on an agreement with most of the other nations of the world, an agreement that sets the rules for international trade. We have problems, of course, with some of those nations—the ones that don’t let us sell to their people as freely as they sell to ours. But the agreement, called the GATT agreement—that’s the General Agreement on Tariffs and Trade — gives us ways of dealing with those problems, and it also gives us ways of giving industries the kind of breathing room we gave you.

 

And if they’re as serious as you were about shaping up—now we’re about to begin worldwide talks on how to make this agreement even stronger.

 

Because of the GATT agreement, when you were ready to sell more bikes around the world, no one stopped you.

But now there are some in Congress who say, in effect, that the United States should break its word with the other countries.

They say American workers need to run and hide from foreign competition, even if that means other countries will strike back by not letting you sell your bikes to their people. Well, Harley-Davidson has shown how wrong that is and what the truth is. American workers don’t need to hide from anyone. America does best when America sticks by its word. And American workers can take on the best in the world, anywhere, anytime, anyplace. No one is better than you are.

 

You may have heard that my temperature’s up about some trade legislation that’s before the Congress right now. On TV the other night, it was called one of the toughest trade bills of this century. I remember the last time we had a so-called tough trade bill. It was called Smoot-Hawley, and they said it would protect American jobs. Instead, after other nations were through retaliating, it helped us—or it helped give us, or at least deepened, the Great Depression of the 1930’s. I’m probably the only one here that’s old enough to remember that. I was looking for a job then. [Laughter] Twenty-five percent were unemployed, including me.

 

The Harley-Davidson example makes a very strong statement about how government, through the judicious application of our trade laws, can help the best and the brightest in American management and labor come together in ways that will create new jobs, new growth, and new prosperity. Government’s role, particularly on the trade front, should be one of creating the conditions where fair trade will flourish, and this is precisely what has been done here. Our trade laws should work to foster growth and trade, not shut it off. And that’s what’s at the heart of our fair trade policy: opening foreign markets, not closing ours. Where U.S. firms have suffered from temporary surges in foreign competition, we haven’t been shy about using our import laws to produce temporary relief. Now, there are those in Congress who say our trade policies haven’t worked, but you here at Harley-Davidson are living proof that our laws are working. The idea of going to mandatory retaliation and shutting down on Presidential discretion in enforcing our trade laws is moving toward a policy that invites, even encourages, trade wars. It’s time to work to expand the world market, not restrict it.

 

Today, as many as 10 million American jobs are tied to international trade, including many jobs right here at Harley. For more than a century, when America’s trade with the world has grown, America has created more jobs. When trade has declined, so have the number of jobs. So, when it comes to making new jobs, free and fair international trade is America’s big machine. It’s time to gun the engines, not put on the brakes. Your chairman, Vaughn Beals, summed it up when he said, and I will quote him: “We’re sending a very strong message to our competitors and to the international industrial community that U.S. workers, given a respite from predatory import practices, can become competitive in a world market.”

 

The best way to meet foreign competition is also the right way: by sticking to our agreements with other countries and not breaking our promises, by making sure other countries also stick to their agreements with us, and by being the best. As America prepares for the 21st century, you’ve shown us how to be the best. You’ve been leaders in new technology. You’ve stuck by the basic American values of hard work and fair play.

 

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A danger we are currently meandering our way toward is one of attitude.

 

attitude foreign life adventureWe currently have a president who doesn’t foster attitude and belief in self but rather believes success is found solely in removing disadvantages, real or not, and removing “unfairness” <even if the other team were simply playing the game better or had better players>.

 

He is wrong in his approach.

 

Business is often more about attitude and fortitude then it is about whether “the pitch was mowed at 1 inch instead of an inch & a ½.”

 

It is a false narrative, and a dangerous narrative, to suggest success is based on ‘fairness’. Why? Because … well … more often than not we will always find that the world was unfair in some form or fashion … and you know what?

You still gotta compete, you still gotta play the game and you still gotta figure out a way to win.

 

America is at its best just doing it … sweating it out on the streets seeking the runaway American dream.

 

America is at its best when it ignores all the reason why we cannot do something and just go do it anyway.

 

America is at its best when we have a leader standing up in front of us not making excuses, not whining about unfairness and all the reasons why we haven’t been successful … but one who is instead saying “here is what we are gonna do and lets go do it.”

 

It was Theodore Roosevelt, in 1904, who said:

“We, the people, can preserve our liberty and our greatness in time of peace only by ourselves exercising the virtues of honesty, of self-restraint, and of fair dealing between man and man.”

But he also reminded everyone of the importance of work ethic.

“They stood for the life of effort, not the life of ease.”

Freedom, Roosevelt warned, had to be earned by the exercise of restraint, and its bounty could only be harvested by diligent labor.

 

Anyway.

 

I am not an isolationist mostly because of all I have written today. I am a compete flower bloombusiness guy and as a business guy I want to compete … and I believe I can compete well and win often enough if I put in the smart thinking and the diligent labor.

 

While I may proudly wrap myself in an American flag I also proudly wrap myself in an attitude … ”American workers don’t need to hide from anyone” … and I am an American worker.

 

We should never underestimate the American worker and American business ingenuity.

We shouldn’t hide from the world … we should be building the best team and sending them to the far corners of the world, wherever they may have an opportunity to compete, and win through hard work and fair play.

 

Isolation is the wrong path. It’s not American. We compete, work hard, play by the rules … and win more often than we lose.

 

American workers can take on the best in the world, anywhere, anytime, anyplace.

shifting gears professionally

March 8th, 2017

 

gears working elite blue collar people experience

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“Don’t dwell on what went wrong.

Instead, focus on what to do next. Spend your energies on moving forward toward finding the answer.”

 

Denis Waitley

 

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“You are always a student, never a master.

You have to keep moving forward. “

 

Conrad Hall

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So.

 

This is about shifting gears professionally.

watch-your-step

What made me think about this?

 

I recently watched a professional acquaintance who shifted gears.

 

Oh.

 

To be clear.

He shifted up.

 

He had a good business, good business model and a good business sense. In my eyes he was cruising along in maybe 2nd or 3rd gear <good … not bad … and not great> … and then … well … he found another gear.

 

To be clear.

 

When I first saw his business he was maybe in 2nd gear … not really rocking the boat or rocking the world but steady consistent and moving forward and solid business.

 

Looking from the outside in I never saw spectacular but I saw steady. I saw … well … 2nd gear.

 

He didn’t know it but, behind the scenes, I would never hesitate to recommend him, maybe not typically for those who needed to shake the etch a sketch,  but 100% for those who just needed a good engine tune up. Over the years he steadily shifted up to maybe 3rd gear … always steady and solid <good, maybe very good, just not that extra little great>.

 

But then that changed.

formula success steps

One day I saw his business newsletter and … well … I sat up a little straighter and read it a little closer.

 

And read it again.

 

It felt like he had shifted gears.

It now felt like 5th gear stuff.

 

I got the next newsletter.

Definitely 5th gear.

 

He had shifted gears professionally.

 

I tend to believe this happens a lot as you get older.

 

We shift gears.

We reach a point professionally where you have it pretty good, you have some good experiences which have taught you a shitload of different things … and you sit back and scan it all <comparing it to what you have done>.

 

This is where the shift occurs.

 

Some decide to downshift.

 

Some decide to shift up.

 

shift up or downNow.

 

To be clear.

 

There is a huge swath of people in the business world who simply go in to earn a paycheck, their only gear is the one that does their job <mostly well or well enough> and their career progresses in that one and only gear.

I would note, just for the record, day to day business relies on these essential people and their steady gear attitude <so stop giving them shit or look down on them in any way>.

 

This is not about them.

 

This is about the business people who want more. They want to use another gear then other employees … and for the most part throughout their career … they do.

 

Inevitably these people reach a point, maybe some success, maybe a title, maybe it is just some more good experience where they … well … decide to shift gears.

 

up or down shift gearsAnd, yes, this is where some shift down.

 

These ‘shift downers’ have decided they have been working hard and they see the other relatively happy one gear people and say “I am going to slow down.”

 

Some people call it selling out.

Younger people look at these older people as ‘wasted space.’

 

I just call them people who believe they deserve to down shift <so stop giving them shit or look down on them and look to maximize their experience>.

 

This is not about them.

 

This is more about the business people who wanted more … and then see that maybe they could actually “be more.”

 

These are the business people who shift up.

 

And you know what? Shifting gear seems like the appropriate metaphor here because ‘the analogy of ‘shifting gears’ is used to identify and explain the key factors (agents) involved in driving career formation, and describe the level of interconnectedness between these drivers.’

 

To shift up … in order to respond to the pressure … the gears have to be in sync, work simultaneously and coordinate the rest of the body around them.

 

And that is what happens. You have accumulated a lot of knowledge, expertise and experiences <practical functional stuff> and then you decide to incorporate some personal clarity to the horsepower.

 

It is almost like you find some clarity … in yourself professionally which permits you to better identify the largest and most influential parts in the gear box.

And then … you shift gears.

 

I feel qualified to write about this because I did it. I shifted gears up.

And I have seen others in my generation shift up … and down.

 

expectations outcome disappointment 1I will admit that it has taken me awhile to not have disdain for people who down shift … mostly because it is so far out of my DNA I, frankly, couldn’t understand it.

 

But I do now.

I certainly see the value of ‘down shifters’ and believe any organization would benefit from having a mix of good, qualified, experienced, downshifters.

 

As for shifting gears up?

 

Whew.

Seeing someone in my business generation do it is … well … a joy.

Mostly because, in general, the shift is tied to a decision that our generation may have not always been the best for the business world and possibly injected some flawed thinking with regard to business acumen & principles. This means that most ‘shifting up’ is tied to trying to address those ‘wrongs’ or at least try and inject some ‘righter thinking.’

 

I get some shit from people because I am hard on my entire business generation … everyone.

 

Look.follow heart brain tupac

 

I think more of us should be.

To be clear.

 

I don’t expect everyone in my generation to decide to shift gears up but I would like more of my generation to at least understand some of the consequences of our behaviors & principles.

 

And for those who decide to shift gears upwards? I hope they get a chance to implement their new horsepower because today’s business world can make it pretty difficult for people in my generation, who truly have something to offer and are willing to not be attached to the old ways of doing things to actually get to do what they truly offer.

 

Words unite and build (or divide)

January 16th, 2017

 

words big brevity

==========

“Discourse should be proper, restrained and dignified, if possible.

A society that devalues meaningful conversation slides into mediocrity and is debased by the decline in accepted standards of speech.

 

Our English language is an amazing vehicle that allows us to communicate effectively and with the finest of nuances. But abusing the language by stooping to deride or threaten another is not what helps keep our society operating smoothly. We should instead seek to encourage and uplift others and not tear them down with negative rhetoric that serves to promote discord.

 

Americans need to tone their language down, and it’s imperative we begin to act like adults who know how to use self-restraint in guiding our thoughts and actions.”

 

 

Patrick Martin

==========

 

Well.

 

It must be a word day for me.

 

trump twitter storm

………… poor leadership communication ……….

The same day I talk about the hollowness of a tweet and empty words <and how Trump refuses to effectively communicate as a leader> I read that the Prime Minister of the UK is using words in an almost striking example of how to address division, and a divided citizenry, with words.

 

We could replace the UK specificity with USA specifics in her proposed speech … and … well … it would be exactly what we should expect from one of the most divisive public servants <I use ‘servant’ loosely in this case> we have ever faced.

 

She is expected to say <with Britain references changed>:

“… focus on building “common goals” – such as protecting and enhancing workers’ rights – in an attempt to create a consensus after months of acrimonious exchanges.

 

“One of the reasons that USA’s <sic> democracy has been such a success for so many years is that the strength of our identity as one nation, the respect we show to one another as fellow citizens, and the importance we attach to our institutions means that when a vote has been held we all respect the result. The victors have the responsibility to act magnanimously. The losers have the responsibility to respect the legitimacy of the result. And the country comes together.

Now we need to put an end to the division and the language associated with it – loser and winner <sic> and all the accompanying insults – and unite to make a success and build a truly global USA <sic>.”

—-

 

Well.

 

This is a leader looking for a clear path forward and using words to not only unite … but to seek civilized progress.

 

This is a leader recognizing that a tweet is insufficient.

 

This is a leader who identifies the problem, appeals to the better aspects of people and offers a solution.

 

 

Look.unite-have-each-other-everything

 

I recognize words only have so much power.

In fact I could argue that they do not have actual behavioral power but rather they are the things that enable the behavior to happen<they get the mind in the right place to actually do what should be done>.

 

Asking people to simply ‘come together’ because of nationalistic acceptance is unrealistic.

 

Viewed harshly in this context … words are being tasked with asking people to partially give up on who they are and become followers of a nation defined by uncertain leadership combined with an uncertain vision <and a decision & vote they may not agree with>.

 

And this is where someone like Trump would have to take a step farther than the prime minister of England. England has their task set forth – Brexit. It is a specific tangible fulcrum point of where to go from here.

 

The UK needs to align behind it and align behind its success <because it is going happen regardless of whether you were a winner or loser in that discussion>.

 

words change inspire futureAnd maybe that is why words matter even more so for President Elect Trump than anyone else.

We do not have a specific task … and, no, “great again” is not a task. And, no, dismantling a relatively successful prior administration agenda is not a task <that is destroying to create>.

 

Without a specific task solving divisiveness and a divided 330 million people universe is a tricky thing. It is not binary <as many people seem to want it to be>.

 

It is not binary because some people define losing in different ways. Some people define winning in different ways.

 

And the truth?

 

A concept can look great as a ‘winner’ but in practicality is a loser.

And vice versa.

 

This is not a game where one team’s win is another team’s’ defeat.

 

Just look at immigration <which is a hot topic almost everywhere these days>.

People may want to see a substantial reduction, or better control, with immigration but may not agree on at what cost <let alone be clear about that cost> and the steps to be taken to address it.

 

You can actually be a winner & loser at the exact same time – winner on the fact immigration is being addressed and loser in that the way it is being done doesn’t match what you want.

 

Winners and losers and combinations thereof are strewn among all the issues Trump has made specific promises, vague promises and no promises on.

 

Free to trade globally has an upside as does nationalism.

Standing by the rule of our own laws and controlling our own borders has an upside for some … but a downside for others.

Eliminating regulations has an upside for some … and a downside for others.

My main point would be that regardless of any decision a president and the administration make there are winners and losers … and to suggest 300 million people win is … well … ludicrous.

 

But let’s take a minute and talk about words and our new most important words time brevity‘winner’ – president elect Trump.

 

Where our President Elect gets most challenged with words <beyond the fact he really doesn’t know big nor good words> is that now we track what I refer to, loosely, as the Trump promises.

 

In the vaguery, or the wretched hollow, of past promises and today’s reality there remains … well … a divide. Therefore, the words encourage divide and reinforce divide. There has been no attempt of words to unite … which would simply be important words that bridge the past promises and present realities <of what will be done>.

 

Just try to track Trump promises versus the reality of the global construct of … well … everything … and there is big question with who the “loser” is.

 

In order for Trump to win, and be a winner, he needs to use words well & wisely — not think in terms of 140 characters but rather paragraphs. The words used well offer the path for alignment and put a ‘hold’ on divisiveness for a while so we, as a nation, can get started.

 

Any leader worth a shit knows to even have half a chance with regard to organizational success <winning> you have to not have part of the company holding you back and you should have as a goal to have a much of the organization stepping forward together as possible.

Power & efficiency resides in unity.

Fragmentation is inefficient and less powerful.

 

Now.

 

words are free cost youI will end by pointing out that words are not the only thing that unites or divides. Words establish the framework from which things happen … when behavior either makes the words themselves winners or losers.

 

Words may say “end divisions and work together” but if actions say the opposite … well … we all lose.

 

The UK PM offers a word path, not a word salad as our President Elect seems to prefer, toward uniting a divided country. Words are powerful when used well.

communications, advertising & the battle for truth

December 6th, 2016

 

everybody needs what i am selling deserve life

————————–

 

“Forget words like ‘hard sell’ and ‘soft sell.’

That will only confuse you.

 

Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you’re saying it like it’s never been said before.”

 

=

David Ogilvy

 

———————

 

“If you try to comprehend air before breathing it, you will die.”

 

=

Mark Nepo

 

—————

 

“Seeking truth is a full time job.

Communicating truth is a purpose in Life.

Embrace that truth and your Life will be significantly more complicated, but significantly more rewarding.”

 

=

Bruce McTague

 

——————–

 

Well.

 

Communicating has always been a tough gig but in today’s world it has taken on liaran increased challenge.

 

I scan headlines in magazines and online and I cannot see one topic being discussed, one industry or any one group of influential type people that isn’t under attack by ‘lack of trust’ or, in other words, ‘liars.’

 

What that means is anything you are communicating isn’t starting from a commodity standpoint <all facts and truths are created equal> but rather you are already in a hole trying to climb out of ‘prove to me this is not a lie.’

 

Truth has never had a more difficult challenge than today. This may sound odd because common sense suggests truth is truth and, unvarnished, stands clear of any and all clutter as … well … truth.

Unfortunately that is not … well … true.

Truth, more often than not, is a wallflower and not the one breakdancing in the middle of the room. The schlub doing the crazy dance alone, being watched by everyone, is more likely a lie or a semi/partial truth. You have to coax truth to the dance floor. Someone has to bring it out into the audience and permit it to be seen.

 

Truth telling is hard work. It is not for the faint of heart. Seeking truth is a full time job <which most people, frankly, just do not have the time to do as they do their paid full time job>.

And communicating truth has to be a purpose in one’s life in order to meet the onslaught of untruths, purposeful ignorance, unintended ignorance, semi-truths and … well … cynicism.

 

To be clear.

 

I do not believe we are in some ‘post truth world.’

Nor do I believe what someone said “there are no facts anymore.”

 

Facts are facts and truth is truth.

There may be some confusion around this but … of all industries … advertising and marketing communications people had sure as shit better be fucking clear on this … or they are in deep shit.

 

Anyone in the professional communications business had better be absolutely fucking clear that communicating today ain’t like communicating yesterday … or they are in deep shit.

 

While I believe business, in general, benefits if they start on day one embracing the thought they are in the decommoditization business <rather than in the ‘uniqueness business’> I believe communications would benefit by embracing the thought they are in the ‘establishing truths’ business.

 

Look <part 1>.

 

Advertising, marketing and all of professional communications is in a challenging position. Challenging in that businesses spend money on marketing & advertising most typically to sell shit. Therefore its main goal is to … well … sell nothing in boxes business selling stuff capitalismshit.

 

This means that if I represent a product and its main buying audience is white, male & blue collar <or pick any demographically based segment> … I am going to use imagery and words that will appeal to them <sometimes to the detriment to other audiences who are less likely to buy your shit>.

 

Now.

 

Of course you want to do it with style and substance and some sense of responsibility <not be stupid>. So any advertising person with any chops <any good> will figure out a way of not doing the stupid shit to sell shit.

Even then … your audience is your audience and while we would like to suggest everything is made to be created with a larger purpose of ‘bettering the world’ … to a business who only has maybe $1000 to market something <or some finite budget amount> that $1000 is spent on selling shit and not ‘bettering the world.’

 

Simplistically … you sell to the people who will buy or have bought.

 

Simplistically … you sell to those people who will buy in the most effective way so that they will actually buy.

 

I say hat because someone on the outside looking in can take apart imagery & words and make some very valid points with regard to the kinds of messages they send … but marketing people & advertising people are under a lot of pressure to sell shit. And, remember, they are in the service business … they ultimately do not do anything but ‘strategically create persuasive creations’… and a business makes the decision on whether what they create will actually be produced and put in front of people.

 

And here is where the communications folk can get a little sideways. They focus on imagery & words & ‘attention’ with the intent to gain interest … not specifically sell shit. And they ignore truth as … well … too complicated & too complex. And it is quite possible we communications folk may have gotten away with that in the past, but in today’s world, sure as shit, you better be grounded in hard, clear truth or you are gonna get screwed.

 

Look <part 2>.

 

In the good ole days … truth was appreciated, but aspirational sold.

 

sell hope i canWell.

 

That was before we all got a good dose of cynicism and started drinking from the fountain of untruths.

Messages are everywhere and simply suggesting you were offering truth because “you’re too clever to fall for manipulation” gave people permission to at least think you were offering truth.

No more my friends.

While aspirational drives value, lack of truth suffocates value into nothingness.

This doesn’t mean there will not be a boatload of products and services who make a sale standing on the superficial surface of irrelevant, but appealing, value. But that will be the geography populated by the hacks.

This truth thing may not be a battle which some people want to fight. And that is okay. But someone has to or the entire industry will become … well … irrelevant. If no one tells the truth then why would I listen to anyone.

I, personally, am not suggesting ditching aspirational but I am suggesting that truth, communicating the truth in a away that people actually believe it is true, is the key to future success.

 

Look <part 3>

 

I have worked in and out of the marketing and advertising business for <yikes> over 30 years so I feel like I have some qualifications to comment on the industry.

 

Everyone on the outside of the advertising business looking in thinks those creating the advertising think about shit that … well … truthfully … advertising people actually never waste their time thinking about.

 

And everyone inside the advertising business thinks about more shit than people outside the advertising could ever imagine they think about.we all scream for the truth

 

Suffice it to say I could gather up examples of advertising using material over 20 years and make pretty much any point I want to make – good, bad, absurd, true, untrue, semitruthful, smart, insightful or blatantly uninsightful.

 

Anyway.

 

Here is a communications truth — perception is not reality.

 

The perception is that advertising makes shit up, makes stupid vapid shit and says nothing <as much as possible> and if they do say something it is a lie and, ultimately, they try and make people feel something <to sell>.

 

Nothing could be further from the truth <with the non hacks>.

 

The problem in advertising typically arises when the ad creators struggle to articulate the benefit <or convince themselves that it is ‘non differentiating’ and then seek to ‘differentiate’ in some form or fashion>.

 

It then can unravel from there because the ‘go-to’ phrase at this point in time is ‘do something brave’ … or ‘entertaining’ or ‘edgy’ <notice nowhere in there is “smart, insightful, thoughtful, truth”>.

 

Sure.

 

Great advertising messaging always is, and will be, imbued with some sense of courage.

 

Why?

 

Because if you want to be distinct you will not please everyone.

Because if you want to tell the truth you will not please everyone.

 

on-top-of-the-worldThe hack advertising people use the ‘do something brave’ phrase indiscriminately to justify bad advertising.

 

The good advertising people use this phrase to do something smart in order to not be different but stand ABOVE everyone else.

 

Yup.

 

Huge difference.

 

Hacks say ‘stand apart.’

 

Non hacks say ‘stand above.’

 

And this is where I imagine articles about advertising should focus their attention on.

 

Why doesn’t the advertising stand above <and not be below what is good & right & untrue>.

 

Advertising should be smart and not talk down to people but actually enable them to rise up to the occasion … and FEEL like they are rising up to engage with that brand or company.

 

Communications should be truthful, regardless whether it is simple or complex, and enable people to be able to FEEL truth in such a way that doubts about that brand or company are swept away.

few thinking and feeling

And it all has to be done with an eye toward ‘decommoditizing’ or being distinct in some meaningful way <because truth, in and of itself, is not a differentiator>.

 

Advertising cannot be dull and uninspired … and you cannot use a small budget as an excuse.

 

In fact … the truth is that a limited budget is typically what drives innovative advertising.

Yup.

Inspired smart creativity tends to make each dollar be more effective <hence you can live with a smaller budget>.

 

In other words … a smart, insightful, relevant, entertaining ad will be more memorable than a typical ‘category using sacred cow imagery’ ad therefore it needs to be seen less for the same effect.

 

Oh.

And if you add in ‘truth’ <in a way in which you aren’t just communicating it but people actually BELIEVE it>, your communications is more memorable, more believable, can be seen less for the same effect … and is, of course, of higher value.

 

By the way … smart means not any obvious photoshopping or any exaggerated ridiculous claims or just plain inaccurate information or anything fluffed up or untrue.

 

By the way … smart means avoiding stereotypes, typecasting and idiotic generalizations and lies.

 

Note to advertising people:

We can see through those slimy tactics. Realize consumers are people … people who are smart and informed.

Make me aware of a product.

Educate me.

Relate to me.

Tell me the Truth.

 

Regardless.

 

 ===

 

“A dull truth will not be looked at.

An exciting lie will.

 

That is what good, sincere people must understand. They must make their truth exciting and new, or their good works will be born dead.”

 

==

Bill Bernbach

 

——-

 

Truth is truth.

 

Lies are lies.

 

Responsibility is responsibility.

 

And if you do not accept your responsibility to tell the truth as excitingly and politics lies and truth and repeatingconvincingly as you possibly can … lies will win.

 

If you choose to vulgarize the society or brutalize it … or even ignore it <all under the guise of ‘understanding what the consumer wants’> … society will lose.

 

I honestly do not despair when I look at business in today’s world … or even marketing & advertising behavior.

 

I get aggravated.

 

No.

 

I get angry.

I get angry that we are not accepting the responsibility.

I get angry that we are not strong enough to accept the burden.

I get angry that many do not even presume the responsibility is within their purview.

 

Business, whether you like it or not, shapes society. Business, whether you like it or not, shapes truth.

 

What we do matters.

 

Selling stuff doesn’t matter.

It only matters as a means to an end.

 

What really matters is the shaping of attitudes <which ultimately shapes behavior>.

 

Far too often by simply focusing on ‘selling stuff’ the byproduct of our ignoring the larger responsibility is that we brutalizing society in some form or fashion – in this case and in this time and place … it would be truth we are brutalizing.

 

Am I suggesting that selling stuff or being profitable isn’t important? Of course not.

 

All I am suggesting is that HOW you sell stuff and be profitable matters.

And that you have a responsibility in HOW you do what you do.

 

Because HOW you do things impacts society.

It shapes society. It can vulgarize or brutalize … or invigorate or instill good.

 

HOW you do things has a power way beyond simply you or what you do in that moment.

 

HOW you do things is a pebble dropping into a pond.

 

In the end.

 

I will not argue that all advertising is good.

I will not argue that all professional communications is good.

A lot of it is shit.

 

But I will argue that good communications & advertising people, not hacks, are smart and tend to create smart insightful educating communication pieces that avoid the trite and stereotyping imagery and focus on telling the truth, if not A real truth, rather than lie or some semi truth.

 

I would also argue that good communications & advertising people, not hacks, have the opportunity to save truth in today’s society.

telling-truth-piss-you-off

I think many of the world’s institutions are embattled but the one that concerns me the most is Truth.

The institution of truth is under siege.

I can honestly say I don’t think most who are attacking truth are trying to facilitate its downfall … most are simply unclear what is truth and what is not. I believe anyone in any position of influence should be proactively assuming the burdensome responsibility of telling and protecting truth <that will come at an expense> but today … I think the professional communications industry should be at the forefront of the battle.

 

Why?

 

They get paid to communicate. If they cannot figure out how to effectively communicate truth, who can?

 

They must … must make their truth exciting and new, or their good works will be born dead. Uhm. And lies will win.

seek_truth

===

About the author:

I am a 50something who believes my generation hollowed out Truth by simplistically suggesting truth was best told through simplicity.

Truth is neither simple nor hollow.

I have had one framed picture in my office since maybe 2000: Seek Truth.

 

Enlightened Conflict