Enlightened Conflict

thought viruses & future librarians

October 19th, 2017

 

thoughts people stand up i will be defined

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“I call it a thought virus, because really what they want to do is they just want to replicate their way of thinking to other people.”

 

—-

Len Pozner

 

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Definition of a thought virus:

 

 “majority illusion, where many people appear to believe something ….which makes that thing more credible.”

 

—–

Clayton A. Davis at Indiana University

 

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“Nature has planted in our minds an insatiable longing to see the truth.”

 

 Cicero

 

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    “Book store owners and record store owners used to be oracles, in that way; you’d go in this dusty old place and they might point you toward something that would change your life.

All that’s gone.”

 

———-

Tom Waits

 

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trust learn unlearn information literacy thoughts librariansBoy oh boy.

 

If there is one insatiable desire the entire 7 billion people on this earth of ours shares, it would be for truth.

 

Let’s just say … from that point on it is all downhill for truth.

 

Let me tell you what I am going to tell you.

 

There is an enemy in this story — the thought virus.

 

There is an unexpected doctor in this story — the future librarian.

 

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“This is the look of the truth: layered and elusive.”

—-

Anne Carson

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That said.

 

I have written dozens of times about the challenges Truth faces in today’s world.

 

I have also written several times, in rebuttal to the overall dismay & despair & hand wringing of the older generations, that I believe the younger generations will solve this. They will solve it because they will find a lack of truth certainty untenable and … well … do what generations do – innovate a solution to an existing issue.

 

The issue, to me, is fairly simple to articulate <and I don’t think I am the sharpest knife in the drawer>. To articulate it I go to the 80/20 rule.

 

truth certainty doubt past present

 

 

In the past we were presented with a fact, or a truth <which is most typically a coalescing of facts> and we accepted it was most likely 80% true … and that was good enough. We figured the 20% wouldn’t change the core truth. That 20% also permitted us some space for unlearning or some adaptability to absorb an additional fact to course correct our thinking. But that factoid, because it was mentally residing in the 20%, needed some gravitas to shift the 80%. That 20% also gave some room for the doubters and conspiracy theorists and misguided contrarians to dabble.

 

In today’s world truth has flipped … we are presented with a fact, or a truth <which is most typically a coalescing of facts> and we accept it is most likely 20% true … and then we rummage around in the 80% <if we are curious> to coalesce some additional things <some facts and some conjecture>.

But, suffice it to say, a shitload of people wander around on a daily basis having beliefs grounded in a 20% fact foundation. This means they either quadruple down on their 20% <to create the 80% in their heads> or they are constantly unsure of what is truth and hat is not being buffeted about by the winds of whatever information is in the air that day.

 

This shift damns truth to a wretched game of truth or consequences because truth demands a certain amount of certainty – which we have ceded in today’s world.

 

Regardless.

 

Let me offer two words to everyone – information literacy.

 

I believe it is a commonly used term within the hallowed halls of librarianism <in other words … librarians use the term a lot>.

 

information literacy components library

 

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Information Literacy

Information literacy is a crucial skill in the pursuit of knowledge.  It involves recognizing when information is needed and being able to efficiently locate, accurately evaluate, effectively use, and clearly communicate information in various formats.  It refers to the ability to navigate the rapidly growing information environment, which encompasses an increasing number of information suppliers as well as the amount supplied, and includes bodies of professional literature, popular media, libraries, the Internet, and much more.  Increasingly, information is available in unfiltered formats, raising questions about its authenticity, validity, and reliability.  This abundance of information is of little help to those who have not learned how to use it effectively.

To become lifelong learners, we need to know not just how to learn, but how to teach ourselves.  We must acquire the skills necessary to be independent, self-directed learners.

 

———–

Derived from the Association of College and Research Libraries’ Information Literacy Competency Standards for Higher Education

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Information literacy is the superweapon to permit truth to battle on the field of doubts, lies and conspiracies.

I also believe we will create a new career in our battle over truth – information literacists. Let’s call them our future librarian superheroes <information literacists>.

 

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“We don’t become better because we acquire new information. We become better because we acquire better loves. We don’t become what we know. Education is a process of love formation. When you go to a school, it should offer you new things to love. “

 

David Brooks

 

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Look.

 

the day the librarians disappeared

We talk a lot about how bookstores have suffered and libraries have suffered but they are just places of learning and, in my eyes, we should be focused on deliverers of knowledge <which enables the learning>.

 

I would love future librarians to be ‘book slingers’ but I think their future specialness resides in information literacy <”truth” as it were>.

 

And that, my friends, is the future librarian.

 

The one who steps into the library and offers us the rediscovery of specialness.

 

Specialness?

 

I believe libraries should be less about the books and more about a place for the mind. My gut tells me they will need to wrestle that mantle away from the perceived ‘place of the mind’ – the internet. This shouldn’t be that difficult. The internet does NOT have a monopoly on knowledge … it has a monopoly on information. Some good information, some bad information, some false information and some true information. In today’s world there is no “judge.”

And while I would shift the character f the library to more of a place of congregation combining coffee shop, book exchange, art gallery, museum and … well … enlightened conflict <human exchange of ideas> I think the library of the future needs “information therapists” who engage in mind therapy.

 

Superheroes of the mind lording over information libraries.

 

I see libraries as havens of truth self-improvement.

I see libraries as islands of shared intellectual heritage.

I see libraries as raucous spaces of learning reverence.

I see libraries as arenas where all are victors in the battle for truth.

 

Libraries need to find a new reason for existing, a new role and a new way of working and I believe the librarian is the catalyst for the makeover.

 

hero-time-isFrankly, we do need superheroes and less “community gathering places.”

 

I am not opposed to community but … geez … truth desperately needs bold superheroes and not revered spaces of whispered knowledge among few.

 

I feel strongly about this because … well … 3 things.

 

  • My sister is an ‘information literacist.’ I have seen the power of librarians up close & personal. For years we have seen them as quiet servants of books behind some desk and now they should be encouraged to step forward and champion not just books, and literature, but knowledge. In fact … I would begin recruiting those who DO want to actively engage.

If not them, then who?

 

 

  • Society, led by some fairly vocal ‘truth benders’, are leading the charge against truth by standing up and basically saying nothing we say means anything, we’ll do what we want to do and tell you what truth is afterwards. I say that because books, and knowledge, cannot fight unless someone holds them forth as the torch is held forth on the statue of liberty. Truth, whether we like it or not, demands hand-to-hand combat. I believe we need superheroes on the side of truth.

 

 

  • Truth, more often than not, is complex. Philosophically, truth is simply the idea that ‘facts’, viewed from a human perspective, end up being nuanced and create a complex multidimensional slightly flawed diamond. Not everyone can handle truth … it most likely demands superheroes.

 

To be clear.

 

I don’t believe we should be sending these new superhero librarians out without some allies and tools.

 

Personally I believe we <including me>, who care about communicating truth and having truth reestablished, need to go back to the drawing board with regard to ‘learning’ and unlearning and … well … reintroducing truth to society.

 

I also believe Google should be stepping up to the plate.

 

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<about Google> This is the equivalent of going into a library and asking a librarian about Judaism and being handed 10 books of hate

 

—–

Danny Sullivan

 

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Google needs to get their ‘truth compass’ heads out of their asses and start librarian original search enginethinking about some technology voodoo they can create, and implement, that assists in filtering out ‘the fake.’

 

Ah.

 

Fake.

 

‘Fake news’ is nothing more than purposeful disinformation using some actual fake-information – this is a thought virus.

 

Fake news is NOT opinions.

Fake news, or disinformation, is often information disseminated as ‘whole fact’ and, yet, it is a splinter <at best> of a fact.

Fake news is deliberately false and misleading information published in social media and elsewhere online.

 

But fake news … at its core … is about lies and lying.

 

But fake news … at its core … resides in some alternative universe where what you & I know <and is basic corroborated truth> does not exist. It doesn’t even have a heartbeat in that universe.

 

In that universe its citizens discard the usual rules of evidence flippantly dismissing actual eyewitness testimony as lies, actual confessions of someone who was guilty are waved away as ‘they said what they had to say’ and documented information  is scoffed at as flawed, paid for by some elite cabal, some academia gibberish … or a simple forgery.

 

In this alternative universe real information, truth as it were, is simply what someone believes <sometimes under the guise of common sense> … and they conflate “believe” with “know.”

 

======================

 

“Of course, disinformation,” Quinn said. “I can do that.

I’ll leave out critical events, then I’ll put in false information and twist everything that has happened around into a vague, shadowy history that obscures what really took place.”

 

Terry Goodkind

 

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This alternative universe ends up being created from some complex inconvenient truth reassuring lie complexcombination of lies & truth which are undermining the very idea of facts, history and truth. In fact, they turn truth and facts on their heads therefore making any evidence of the actual truth & reality bogus <in this alternative universe> … uhm … which means nothing can be proven and truth becomes … uhm … “thoughtful opinions.” Ultimately this creates that 80% doubt which swallows up the facts & truth like quicksand.  In that quicksand facts become a conspiracy, a legend, a hoax, or some active effort to circumvent truth.

 

In other words … In this bizarre world truth becomes lies and lies become truth.

 

While this seems bizarre, it is dangerous:

 

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“The ideal subject of totalitarian rule is not the convinced Nazi or the convinced Communist, but people for whom the distinction between fact and fiction (i.e., the reality of experience) and the distinction between true and false (i.e., the standards of thought) no longer exist.”

 

——

Hannah Arendt

 

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I say all of this long thought piece to state – this is a problem which demands a superhero.

 

I say all this long thought piece to state that these new librarian superheroes, our doctors against thought viruses, needs to be a defined career. It needs a career path, training and … well … I guess certifications or degrees or some shit like that.

 

Why?

 

It is suprising tricky to debunk and compete against “fake.” It is surprisingly <and disturbingly> incredibly difficult to debate with a liar. You would think that you could simply point out what is a lie … but it is not easy when dealing with a good liar. Yeah. There are ‘good liars.’

They justify what they say by saying “but its true” and defending the fraction of the whole they used against the more truthful ‘whole story.’ They thrive in the 80% doubt & uncertainty space in the information literacy world.

 

By the way … this 80% ‘uncertain truth world’ has been in the works for a while <it has just found some influential enablers of ate>:

 

————————-

This has been a long time coming. Edelman, the world’s largest public relations firm and my previous employer, issues an annual study into the state of trust around the world. Over the past few years that study has pointed to a clear trend: the erosion of trust in authority figures and the rise of trust in “people like me.” We called that the inversion of the pyramid of influence. It means that your neighbor is just as much a source of insightful analysis on the nuances of U.S. foreign policy towards Iran as regional scholars, arms control experts, or journalists covering the State Department.

————————

 

And maybe that is my point on the librarian superheroes and thought viruses … the inversion of the pyramid of influence. If that is true <and I believe it to be so> the battle for truth almost demands a new type of expert that people can actually trust. We need truth to be championed by someone other than “Joe my neighbor,”

 

Anyway.

 

Like any good <bad> virus … it is here to stay and a motherfucker to kill.axis truth direction compass tattoo

 

Truth is too important to let the current battle be fought without some superheroes on its side. The truth is the axis munid, the dead center of the earth … when it’s out of place nothing is right; everyone is in the wrong place.

 

Society, and our future, demands librarians to venture out from behind the desk and becoe information literacy superheroes.

 

Yeah. Yeah. Yeah.

That’s just what I think.

 

But I have to tell you a truth … truth is getting the living shit kicked out of it in today’s world and we better come up with a solution soon , therefore, my idea is as good as anything out there yet.

 

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“The person who pretends to not see the truth is committing something much worse than a mortal sin, which can only ruin one’s soul – but instead committing us all to lifetimes of pain.

The truth is not just something we bring to light to amuse ourselves; the truth is the axis munid, the dead center of the earth. When it’s out of place nothing is right; everyone is in the wrong place; no light can penetrate. Happiness evades us and we spread pain and misery wherever we go. Each person, above all others, has an obligation to recognize the truth and stand by it.”

———-

Jacque Silette.

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“I prefer nothing, unless it is true.”

Socrates

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have one foot in a fairy tale and the other in the abyss

October 13th, 2017

red shoes_adventure_by_zvaella

 

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“We all have one foot in a fairytale, and the other in the abyss.”

 

—–

Paulo Coelho

 

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My anger at the world coils inside of me.

It’s a directionless seething, there’s no name or face to aim at.”

 

————–

Claire Zorn

 

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Well.

 

color outside the linesLife demands us to draw a lot of lines.

 

And more often than we would like to admit … it demands we place one foot on one side of a line and the other foot on the other side of the line.

 

That may not sound … well … right.

Or maybe the best thing to do.

It may even sound like I am suggesting you ‘straddle the fence.’

 

This isn’t straddling … this is about being grounded or balancing oneself.

 

If you don’t place one foot solidly on either side, you can be quite easily consumed by the extremes of Life which are, more often than not, found on only one side of a line.

 

If you don’t place one foot solidly on either side, you can be quite easily consumed by others who seek to consume what you may think you don’t really care that much about <but you should … and actually do when you care to think about t enough>.

 

If you don’t you can be quite easily … well … consumed.

 

I guess what I am saying is that Life demands you pragmatically be active in drawing some lines so that you have some sense of when you are getting too … well … “too”. So you can have some sense of … well … where to actually place your feet that is meaningful.

 

Maybe what I am saying is that many of us have no problem ‘making a stand’ but if you really aren’t sure where your line is then it is quite possible you aren’t really sure you are taking your stand in the right place.

 

Maybe think of it this way.

 

It’s kind of like making sure you have things in perspective when you take a stand.

 

It’s kind of like demanding realistic hope.

It’s kind of like demanding some hopeful despair.

It’s kind of like demanding you believe in some fairytales and some abyss-like darkness.

 

It’s kind of like demanding lines for yourself so you can deal with the lines Life is going to demand of you.

 

Look.

 

I don’t really believe there are angry people … they just have so much anger within themselves that their line is drawn differently than others.

 

I don’t really believe there are dreamers … they just have so much imagination within themselves that their line is drawn differently than others.

 

But here’s the deal.

 

You have to draw some lines.

 

draw your lines and choose your side moralThere has to be some reality to ground some imagination.

 

There has to be some truth to ground some questioning.

 

There has to be some principles to ground some rebelliousness.

 

There has to be some fairytaleishness <I made up that word> to balance out some of the inevitable abyss.

 

You do have to have one foot somewhere other than where your other foot resides.

 

I know.

I know.

 

That sounds a little of whack from conventional wisdom because far more often you hear “both feet on the ground” and shit like that.

 

But if you have two feet on the line … well … you have chosen to stand on a thin balance beam and will teeter your entire life. That is tiring & dangerous.

But if you have two feet on one side … well … you have chosen a life of fairytales … or a life in the abyss.

 

All that said.

 

Yes.

 

There are times you draw a line and make a choice to shift both feet solidly onto one side. I would suggest this is a situational decision and not a “living Life” type decision.

 

That is right and that is wrong.

That is good and that is bad.

That is normal and that is not normal.

 

Those are most likely the moments in which Life says “now, in this time and place, here is the line … on which side to you choose to stand?”

I would suggest sometimes we fuck this up by confusing a ‘Life one foot here & one foot there’ decision and a contextual situational decision. What I mean is that in that time and place you may try and keep your fairy tale foot in place and your abyss foot in place … and mistakenly take on a different type of decision demanding a different type of line.

 

That would be a bad decision.empty shoes

 

In that time. in that place. In that moment.

 

You shift your feet.

 

Sigh.

 

I never suggested lines were easy. Just that Life demands we draw a lot of lines. I would suggest that if you do not draw some lines you will find yourself lost in anger coiled within, or maybe constantly living a less than fairy tale life dreaming it all away, or stuck in some dark abyss seeing no way out.

 

Yeah … lines come in pretty handy at times. Pretty handy in managing Life. I can tell you <for sure> that lines can be pretty handy at helping you decide when something should end … and something should start.

the last draft is for the reader

September 21st, 2017

writing the first-draft

 

====================

“The first draft is for the writer.

The second draft is for the editor.

The last draft is for the reader.”

 

——–

Unknown

<something I had scribbled down on a scrap of paper>

 

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“I would go on writing even if I know I would not be published.”

 

—-

John Le Carre

 

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Ok.

 

writing-typing-legacy-blog-thoughtsI write a lot.

 

Probably too much.

 

In my personal writing I can honestly say I have never posted something unedited.

Even the easiest things I have written get tightened up, edited and revised as I reread. Sometimes not much … but everything gets tweaked – some a little … some a lot.

 

Even then … typos remain.

 

Now.

 

In my professional life I use outlines, drafts and finals.

 

I do this because my mind is always at work.

 

I hear things, read things & see things and all the while my mind is juggling all of this stimulus rethinking, rewriting and recreating.

 

By the way … this acknowledges that I could, on occasion, run into some aspects of unintended plagiarism.

 

But because I am an ‘editor of things’ this means I am comfortable rearranging writing an editingthings. In fact … I never get tired of rearranging let alone thinking. I would do it 24/7 if I didn’t have to sleep.

 

However.

 

Doing all of this without any purpose or objective is simply mental masturbation.

 

That’s why the three draft rule is a good one.

 

The first draft is all about you, what you think and how you want to say things.

 

The second draft smooths out the edges and insures the personal “you” is getting in the way of clear communication and truth.

 

The third draft insures whatever YOU want to say connects with what THEY need to hear, want to hear and should hear.

 

It is a mistake to reverse this order. Reversing the order strips the presenter of any passion and creativity … it becomes more of an “order taker” type presentation or document.

 

Anyway.

 

The other thing people say about drafts is that each one eliminates so that the last one is the ‘brevity’ version.

 

I don’t agree <in general>.

hourglass

The three draft method is actually more like an hour glass.

The first draft is almost always too long and … well … too.

The second draft tends to peel shit off of what you have.

The third draft more often puts some meat back on the bones tied to the reader/audience.

 

A lot of people, simplistically, balk at this. They don’t see the meat as useful and abhor adding things at this stage.

 

Once again, I disagree.

 

I disagree because I  typically think of Claude Hopkins, a man who pioneered the concept of advertising as we know it, in 1923 <“Scientific Advertising” is a worthwhile read with worthwhile advice applicable even in today’s world>.

 

If Hopkins was known for one thing it would be “persuasion.” Everything centered on that. Not brevity or pictures versus words or any of that bullshit we waste time pontificating over these days … just persuasion and doing whatever is necessary to persuade.

 

For example.

With a prospect standing before a salesperson, would you confine him to any certain number of words? That would be an unthinkable handicap.

 

Successful writing almost always depends on maintaining perspective – keep in mind no one really reads what you write for amusement <but that doesn’t mean you cannot amuse on occasion>.

 

Consider them as prospects standing before you, seeking for information.

Give them enough to get action.

 

Some advocate large type and big headlines. Yet no one likes salespeople who talk only in loud voices.

 

We should measure everything we do by salespeople standards not by everybody needs what i am selling deserve lifeamusement standards. Ads are not written to entertain. When they do, those entertainment seekers are little likely to be the people whom you want. That is one of the greatest advertising faults. Ad writers abandon their parts. You can never forget you are salespeople, not a performer.

 

Seek a sale, not applause.

 

 

Regardless.

 

All presentations really can get boiled down into 3 important aspects:

 

 

  • Figure out what you want to sell <persuade people to think or do>

 

 

  • Figure out what you want to say

 

  • Figure out how you want to say it

 

All the other mumbo jumbo on ‘tricks to effective presenting’ is irrelevant if you don’t figure out these two things. In fact, I would argue you could throw away all the presentation books if you figure these two things out.

 

What you want to say sounds simple but it is not. Because inevitably you get caught up in ALL the things you want to say, prioritizing what you want to say and getting what you want to say down on paper <or whatever format you elect to organize the presentation>.

 

All I can say for sure is that you need to put it in a draft, a document or a script. Without it you cannot edit. And without editing <unless you are Bill Clinton> you are screwed.

 

Next.

 

Figuring out how you want to say it.

 

Okay. Let me tell you a truth, a fact, a ‘something no one really wants to hear.’

 

speak out microphone find your voice

99% of the time what you just figured out to say will sound like crap if you just read it as a presentation.

Maybe 99.9% of the time. Writing & speaking are two different skills. They may be derivatives of each other but one typically does not translate directly to the other.

 

There will always be presenters who are obviously reading their presentation script off a teleprompter <which is a skill in itself by the way> and it sounds obviously stilted and in some cases like it was the first time they had heard these words out loud.

 

And the issue wasn’t because they were reading a script <another complaint young people throw around when arguing they want to be ‘natural’ when presenting>. It was the script they were reading. They wrote something that sounded good in their head when they read it … but sounded stupid when actually saying it. By the way … that is why rehearsing is important.

 

Why does this shit happen? Well. Let me give you 3 thoughts <beyond the obvious lack of rehearsing>:

 

–          Forced rules of behavior

 

All the things I am going to type drive me crazy, but maybe this one the most.

These are the ‘rules’ like … you cannot stand still, or you have to move, or you can’t have your hands in your pockets, or … well … just go ahead and pick up a ‘how to’ presentation book … they will list all the ‘don’t rules’.

 

Nuts.

 

I just say ‘nuts’ to that.speaking dreams

 

I have stood with hands in my pockets just stepping up to the microphone and delivered. No one cared I wasn’t using my hands.

Why?

Because they were listening to what I had to say. As a generalization … all the ‘how to present’ rules are stupid. If you have something good to say, and you say it in a compelling, believable, likeable way, the rest of the stuff just gets in the way. It’s all about the message. If you know, and like, your message just deliver it in as comfortable a ‘behavior’ style you want.

 

Nuts to all the book rules.

 

–          Forced passion

 

This one drives me nuts too. It’s kind of like speaking with exclamation points hoping the exclamation points travel through the ether between you and your audience and pricks them in the ass to make them stand up and yell “hell yeah!”

 

online megaphone listen speakSome people shout.

Some people create sentences which they purposefully amplify the end.

Some people shake a fist, or pound a table or make some ‘exclamatory’ gesture just so everyone knows they are passionate about whatever they are talking about.

Sometimes they don’t really want to do this shit but someone suggests “show them you are passionate” and … well … the wheels start to fall of the good presentation wagon.

 

Why?

It’s all forced.

 

And it’s a shame because most presenters are actually passionate about something related to their topic <assuming you do the three draft method – me, edit, reader – in that order>. And they don’t need to be overt to communicate it. They just need to share their passion in whatever way they exude it.

 

I have been extremely passionate on a topic … and all I did was talk. I said how she felt and what I believed. And you know what? People believed me. they may not have been persuaded … but they believed what I had to say.

 

Here is the bottom line. If you care, it will show. You need not tell someone you are passionate. In fact … here you go … a rule.

Never say in a presentation, meeting or discussion … “I am passionate about ‘x’.”

Prove it without ever saying it.

 

 

–          Forced relevance <or forced theme>

 

I almost split this into two but they are just two sides of the same coin. In an attempt to make their topic relevant to either the audience or the environment <you can choose either> a presenter can go to some fairly absurd lengths.presentation asleep

 

They can use a joke which isn’t really relevant until you explain why.

 

Well, let me say this, 99% of the time if you are using a joke or come up with some forced relevance it means you are working too hard. Go back to the simple first aspect and think about what it is you want to say. If it isn’t compelling or understandable, a joke or forced metaphor or forced semi-topical linkage isn’t going to help.

 

In fact it can hurt.

 

How?

 

Because it is extraneous. And extraneous things and activity tugs the audience away from what you really want them to remember and say. I don’t usually get aggravated over this one instead I just get frustrated that the speaker doesn’t trust the topic is interesting enough, and it can be presented interestingly enough, to simply present it.

 

Lastly.

 

If I want to connect with the reader/listener with my last draft I have to put the screws down on the persuasion aspect.

And I would suggest you think about this slightly differently than many people talk about it – think about the fact what you are saying has to meet some price/value equation.

 

Simplistically … this is about alignment.

 

And, no, this isn’t about ‘first impressions’ because a presentation is a compilation/summary of impressions.

 

We all know this <but I will remind you anyway> … we are evaluating things all the time.

 

And even if we recognize that we are evaluating <like in viewing a presentation> we still don’t even recognize much of the evaluation that takes place because much of it is actually usually automatic, subconscious.

 

There has been a boatload of research done on evaluation which I will not bore you with … but will share a cliff notes summary of key points:

 

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This process of evaluation can be broken down into the rising and falling of moment memory valuetwo perceptions:  Perceived Cost and Perceived Benefit.  To be clear, the cost of something is not just money.  Cost is the receipt of something negative or the release of something positive whereas Benefit is the release of something negative or the receipt of something positive.

Any time a value presentation is made, be it a candy bar in the checkout rack at a grocery store, a pair of earrings online, or a proposal to marry, there is an initial phase when you open your mind “file cabinet” and pull the “folder” associated with whatever value is being presented.  As you open this folder, certain things will jump out at you, influencing your initial perceived cost and benefit of the value presented.  What is in that folder, what items you pull first, and how much each item affects you depends on two things:

 

  1. Your history with the value presented

 

  1. How it is initially presented

 

It’s also important to note here that the point at which a visitor makes a commitment to the transaction is not the same point at which they complete the transaction.  The time between the commitment and the transaction should be as short and simple as possible.  The more complex and time-consuming it is, the more chance the frustration of the transaction process or the “cold feet” effect could keep it from happening.

==============

 

 

Look.

 

Like it or not … even our presentations are being evaluated through this wacky thing called heuristics.

Pricing/value cues abound within presentations … believability cues abound within presentations … persuasion cues abound within a presentation … and you have to be aware that they will scream at the top of their lungs even if you aren’t looking at them.

 

Why do I say that?

 

You can even be silent and be giving a price or value cue.

 

For example.

Bach was a master of ‘negative space’ … building masterful musical combinations … he also used silences that are as eloquent and thought provoking as notes, tempo and syncopation.

<I used Bach because I tend to believe most of us who have built a presentation kind of feel like a composer>.

 

By the way.

 

While you may be thinking I am only discussing big important presentations which have been rehearsed and rehearsed … but this discussion actually pertains to almost any size of any draft or communications.

 

In the end.

Value is kind of like … well … the world and life

 

In fact … it reminds me of something I read:

 

=================

“The world is not as simple as we like to make it out to be. The outlines are often vague and it’s the details that count.

Nothing is really truly black or white and bad can be a disguise for good or beauty … and vice versa without one necessarily excluding the other.

Someone can both love and betray the object of its love … without diminishing the reality of the true feelings and value.

Life and business <whether we like to admit it or not> is an uncertain adventure in a diffuse landscape whose borders are constantly shifting where all frontiers are artificial <therefore unique is basically artificial in its inevitable obseletion> where at any moment everything can either end only to begin again … or finish suddenly forever … like an unexpected blow from an axe.

Where the only absolute, coherent, indisputable and definitive reality … is death. We have such little time when you look at Life … a tiny lightning flash between two eternal nights.

Everything has to do with everything else.

Life is a succession of events that link with each other whether we want them to or not.”

——–

Arturo Perez Revarte

===============

res gestae value everything

 

 

That all may be too poetic in discussing something like giving presentations, communications, creating drafts and persuasion … but simply put … “everything has to do with everything else.”

 

Well.

 

 

Communicating is part of everything.

 

you believe that you are unworthy of care

September 18th, 2017

attention nobody cares gift message relevant

=============

 

“As a therapist, let me just say: almost every trauma survivor I’ve ever had has at some point said, ‘But I didn’t have it as bad as some people,’ and then talked about how other types of trauma are worse. Even my most-traumatized, most-abused, most psychologically-injured clients say this.

 

The ones who were cheated on, abandoned, and neglected say this.

The ones who were in dangerous accidents/disasters say this.

 The ones who were horrifyingly sexually abused say this.

The ones who were brutally beaten say this.

The ones who were psychologically tortured for decades say this.

 

What does that tell you?

 

That one of the typical side-effects of trauma is to make you believe that you are unworthy of care. Don’t buy into it, because it’s nonsense. It doesn’t matter if someone else had it ‘worse.’

 

Every person who experiences a trauma deserves to get the attention and care they need to heal from it.”

 

hobbitsaarebas

 

===================

 

“It’s true, I suffer a great deal–but do I suffer well? That is the question.”

 

Thérèse de Lisieux

===

 

“… victimization is a way of attracting sympathy, so rather than emphasize either their strength or inner worth, the aggrieved emphasize their oppression and social marginalization.”

 

—-

sociologists Bradley Campbell and Jason Manning

 

============

 

 

Whew.

 

still talk about it you care about it trump reporting on oneselfBelieving you are unworthy of care.

I call this “victimhood backlash.”

 

Now.

 

This is different than feeling unworthy of love, respect or … well … unworthy of something or any of that type of thing.

 

In fact.

 

This is actually the exact opposite of a victim mentality.

 

This is when something truly bad has happened to you <you are a real victim of something> and you look around and say “whew, they are the real victims.” In a real sense this person then constructs an extremely viable narrative to suggest that while they are in a shithole … their shithole is nothing compared to some other people’s shithole.

 

This is not self deprecation … it is a sincere feeling that what you did or experienced was closer to ordinary rather than extraordinary.

But.

I say this unequivocally  … even if someone is shrugging off help or maybe even adamantly opposing the help … a hole is a hole and you need help getting out of holes.

 

Someone may not think they are worthy of care, or asking for help … but they need it.

 

Anyway.

 

I have two thoughts on this ‘believing unworthy of care’.

 

First.

 

A hole is a hole.

If you are in a hole, it is a hole.down in a hole layne alice in chains

 

I have written this before … a shithole is a shithole. We are not in the shithole comparison business. All shitholes are dark, deep and often don’t have a visible ladder to get out of the shithole.

 

To me?

 

Horrible is horrible.

A black hole is a black hole.

And while maybe not all holes and abysses are created equal … all seem equally deep, dark & shitty when in one.

This may not be literally true … but figuratively I tend to believe that is how we view it when encountering some shit Life gives us which places us into some dark hole.

 

Second.

 

I do not believe that victimhood is some cultural crisis <the sociologists I highlight upfront do suggest that>.

 

Yeah.

 

The things for which we can publicly accept the fact we were a victim of has certainly increased. This doesn’t mean more shit, and shitholes, have occurred … it is just that it is now more acceptable to admit them and address them.

 

Can this get out of whack? Sure.

 

But a long as someone isn’t creating a shithole and claiming being a victim then .. well … a shithoe is a shithole.

 

I would suggest that we want people who feel like they are n some shithole because they were a victim of something to speak out regardless of whether an falling down the rabbit holeeveryday schmuck like me may look at them and say “c’mon, be real, that’s Life” and maybe we should be focusing on how to better address them when they speak out.

 

We need less pandering and more reality management.  We need less judgement and more dialogue.

 

We need to grow a dialogue culture. Rather than responding to comments or behaviors with less condemnation or judgement and more engagement to engage rather than repel <without increasing victim mentality but rather managing it>.

 

But we do not want anyone at anytime to believe that they are unworthy of care.

 

Anyway.

 

I can almost guarantee almost everyone will either slip into a hole or go crashing into a hole at some point in their Life.

And that person <which means, uhm, everyone> will need help getting out of it.

 

For if you permit someone to linger too long in the hole … well … the abyss will gaze into them. And inevitably find some dark corner in the mind that they will find a place to live, eat and breathe for years and years to come.

 

Just accept what I just said without shrugging or thinking “that’s some bad shit.”

 

<Most> Holes are fine in Life.

 

They are part of Life.stay in the hole

 

Regardless of whether the shithole is incredibly shitty or just basic shit they have the same intended conclusion — you just have to make sure you know how to get out of them.

 

Ah.

Which leads me back to the opening quote.

Someone who believes that they are unworthy of care.

 

I say that because you can spend a lot of time looking around at other shitholes thinking about how to get other people out of their shitholes … all the while ignoring your own shithole, avoiding finding a way out of our own shithole and, maybe the worst, if you gaze long enough into an abyss … anyone’s abyss … it will gaze into you.

 

============

“And when you gaze long into an abyss the abyss also gazes into you.”

 

<Beyond Good and Evil> Friedrich Nietzsche

==============

 

Look.

 

I have had this debate a zillion times … the one where you discuss who has it worse.

 

Who is going through tougher times.

Who has actually gone through a tougher time.

Maybe even discussing a bad moment in life as horrible, but always discussing ‘horrible’ relative to other horribleness.

 

pick a hole in the sky and we will all be n troubleAnd while it is most likely true that, regardless of your situation, someone somewhere has it worse than you do … that thought only seems to offer some false comfort nor does it really offer any solutions.

 

To me … comparing bad situations is not only not very helpful but it also tends to suggest the wrong thing to me – “my suffering isn’t equal to your suffering.” Which tends to lead to “I don’t believe I am worthy of care.”

 

Bad. Wrong.

 

I do not believe we should be in the shithole comparison business.

A shit hole is a shithole and anyone in a shithole is just as worth of care as anyone else in a shithole.

 

 

those who tied the knots are responsible for untying

September 17th, 2017

knot getting shit done business solve question

 

================

 

“Those who tied the knots are responsible for untying [them].”

 

—–

Chinese Foreign Ministry

 

============

 

 

So.

 

We talk a shitload about “business problem solvers” or “disruptors” or any number of ‘problem/solution’ type things in the business world.

 

 

knot variants solve problems businessWell … maybe we should talk more about the knots.

 

Knots?

 

Well.

 

I have eased my way into a number of new responsibility positions throughout my career and one of the first things you start doing when you settle in is scan for the knots that are inherently strewn throughout the business.

 

Sometimes these are nicely tied knots someone has developed and set in place to hold together a process or system or principle to insure it holds something important together.

 

Sometimes these are nasty tangled threads created by someone who didn’t know their ass from their toes, or by the system itself <think of a lawn hose by the end of the summer> or sometimes they are representative of well-intended actions by a variety of people over time <trying to improve or fix something>.

 

And while those are all “sometimes”  … all times, all businesses, have knots.

 

That said.

I can also say that untying knots is not for the faint of heart. To do so well is to be part safe cracker, part surgeon and part Navy Seal.

 

Ah.

 

But not everyone views knots the same – in how they occurred and what needs to be done to untie.

 

I would suggest how you view a knot depends on whether you believe in cause & effect <a linear action model> or in a more ambiguous “a cause can create multiple effects’ model.

linear cause and effect thinking behavior knot

 

 

Let me explain a little.

 

When I started n the business world we spent a shitload of time discussing cause & effect, stimulus & response and … well … a lot of behavior based on a linear ‘if this, then that’ type model.

 

Not so much today.

 

In today’s world almost all situations <internal process as well as consumer/buyer behavior> are ‘knotty.’

knot untie business confusing responsibility

 

I often show a picture of an atom in attitudes & behavior discussion but I like the knot metaphor also.

 

Uhm.

 

Yes.

 

This type of thinking, unfortunately, increases the likelihood of ambiguity.

 

Ambiguity is not one of those things the business world tends to happily embrace.

 

To be clear.

 

There is a lot to be said for teaching young business people cause & effect basics.

I liked growing up & learning the business world encased in a cocoon of certainty type thinking. Linear type thinking gave me some clarity and it certainly permitted some fairly easy conclusions and recommendations.

 

Unfortunately I also found, over time with experience, this increases the likelihood of … well … a shitload of bad things – wasted energy, misguided efforts and monies being funneled into activity generating less-than-desired outcomes.

 

But.

It had been linear logic and, therefore, provided some certainty to base the recommended recommendations on.

 

Ah.

 

Certainty.

 

Certainty is something we all crave in business. But we may crave it for a slightly less obvious reason then you may think.

 

Linear permits us to more easily get the one thing almost everyone wants – a way to get out.

Yeah.

 

It’s not really about solutions or answers … simplistically … it is awareness that there could be a way out.

 

Just think about it a little.

 

Most of us when faced with some situation, issue or problem just want a way out of that situation, issue or problem.

 

And, yet, we spend gobs of time talking solutions and most likely invest far too much time & energy extrapolating out “what of scenarios” in seeking what happens when we untie the knot and move forward. It’s quite possible we should be investing more energy, instead, on looking at a knot and simply seeking the best way out of the knot.

 

And that is where linear thinking kicks nonlinear thinking’s ass.

 

With ambiguity the way out is not only less clear but, at times, it can seem like a crapshoot –what is behind door #1, versus door #2 … a well as door #3?

And who the fuck wants that in any business decision maker situation?

 

Which leads me back to knots.

 

As you move up in management, and Life I imagine, you either get better at linear to navigate ambiguity thinking experience business knotseeing the knot and seeing how to untie a knot … or you remain a linear cause & effect decision maker.

 

I would suggest the world can use both; however, the world <business or otherwise> cannot exist solely with cause & effect decision makers. In addition .. each group and drive the other one frickin’ crazy.

 

But … suffice it to say … we need knot un-tiers.

 

Being an un-tier actually consists of two aspects … one attitude and one expertise.

 

Attitude: personal responsibility.

 

You own the knot.

This is a metaphor … a metaphor for a problem and owning the problem.

We all inherit problems. And the most successful of us look at them as knots, not ‘some simple fix <do this/get that>. The most successful of us don’t sit around bitching about the knots, whether they were there already or created by someone else, but go about assuming responsibility for any and all knots and go about untying as many of them as we can.

But here is the thing about this responsibility. We own the knot. We do so because we know that once we are in a position to get shit done … all that matters is getting shit done. And you know you have the responsibility to do what needs to be done to get shit done.

It does no good to say “not my knot.” You have a job … they are all now your knots.

 

I would note that untying knots is kind of a “go big or go home” type venture. I say that because in business once you begin untying … well … you have to keep going. Knots, good and bad, exist for a reason … so eliminating, or rearranging, a knot will have consequences — stopping is not an option.

 

 

Expertise: ability to navigate the interweaving that binds a knot.

 

Untangling is part vision and part deft touch.

Anyone who has ever untied an ‘impossible knot’ knows that you cannot simply tug & pull … you have to ease one aspect and pull another and maybe even push in other place. Deft. And as you do so you have the vision ability to see the unseen parts and get a sense of where one ‘weave’ has appeared and where it has come from, what it crosses and if it is actually entangled with another weave.

 

———

 

knot theory getting shit done do business

—–

 

I would suggest that this is partially an ability to navigate some ambiguity.

 

Ah.

 

That last ‘navigate ambiguity’ leads me to one last thing.

 

Cause & effect thinkers can be a cleverly dangerous group of business thinkers to work with.

Using the business knot as the example … the most dangerous thing a linear thinker can do is offer everyone the false linear cause & effect conclusion.

 

Huh?false linear cause effect knot business decision

 

Think of this knot as like shoelaces. The knot is there with the aglets <the small sheath, often made of plastic or metal, used on each end of a shoelace>. The linear thinker, incapable of untying the knot suggests the knots doesn’t matter because if I have the left aglet, and the right aglet, they suggest “I can clearly see the ultimate cause & effect”.

 

That is wrong. And dangerous for making a business decision.

 

Not to put this too harshly but that logic is like saying “I love all jelly filled donuts” not knowing some are filled with shit.

 

All that said.

 

I will say that once you have tied a knot you do assume some responsibility for it – keeping it, explain it or even untying it. I mention this because a lot of us leave positions, jobs & companies and far too often leave a knot behind with no explanation.

Maybe we are embarrassed to highlight a knot or maybe we just start thinking “not my worry anymore.”

Well.

It doesn’t really matter what you think … you own the knot and you have a responsibility to talk about any and all knots with anyone who may someday want to untie it.

just please act like a grownup

September 15th, 2017

pretending to be a functioning adult exhausting

======================

“For in every adult there dwells the child that was, and in every child there lies the adult that will be.”

 

=

John Connolly

 

===========

 

“Refusing to grow up may be a form of rebellion. But really growing up could be a revolution.”

 

Susan Neiman

 

==================

 

Well.

 

organizational exhaustion batteryTrump is exhausting. Not his presidency, not his administration, not his lack of policies or lack of any intellectual thought … just Trump.

Trump is exhausting.

 

I have decided he is exhausting because while I have continuously woken up every day hoping that today would be the day he would actually act like a president … okay … maybe just like a business leader … okay … I actually just want to wake up and see him act like an grownup … a grown up.

 

Today, just another day, he wakes up and starts tweeting about London terrorism <which the UK prime minister and Scotland Yard have to respond “not very helpful”>, about an ESPN anchor, about his stupid wall, about … well … too numerous to count. And it isn’t just his lack-of-any-real-thought 140 character tweeting it is also his tween tone, teen sensitivity and teen words/grammar/punctuation.

 

He is not even the junior class president … he is just the gossip girl between classes.

 

Think about it.trump sophmoric dennis

 

Everything is unfair.

He is sad.

Girls confuse him.

I told you so.

I wish everyone would pay attention to me.

Create drama <to Armageddon-like levels when possible>.

 

 

<sigh>

 

 

You would think I would have been smart enough to know that this is the new normal for us but the same normal for Donald J Trump.

 

I mean, what the hell, I wrote the following in March 2016 <yeah … 18 months ago … seems like a lifetime in Trump squirrel years>:

 

—————

 

And then, after my first response, I laughed. I laughed because I sudden realized that every teen in America must be celebrating in the halls of their high school.

 

Trump is one of them.

 

<and imagine the kitchen table conversations now taking place where parents are counseling their children only to hear “you are being so unfair !!! … I was just retweeting what was on the internet … c’mon Mom … Donald Trump does it … you are being unfair …!!!”>

 

Look.

 

stop tweeting trump batmanSit around a bunch of older folk and pretty soon the conversation will ease its way into how the younger generation is addicted to their phones, they cannot think for themselves, twitter is the universe of the mindless illiterate generation, twitter is the death of grammar & punctuation and they believe everything they see on the internet.

 

Suffice it to say, older folk have a tendency to believe handheld technology is destroying young people’s minds <the implication is that ‘sensible grownups would never do the things that immature, selfish, entitled young people would do.’

 

<please note … I do not agree and that when I am involved in this discussion it is typically around that lat comment that my head explodes>

 

Anyway.

 

Trump is what older folk actually fear & believe.

Trump embodies teen twitterology.

 

He cannot stop retweeting and cannot stop from commenting on anything and he tweets before thinking … and retweets anything that comes across his phone that looks interesting to retweet <regardless of whether he has actually checked that it is real or not> .

 

He can summarize his policies, with detail, in maybe 2 tweets issued as he sips his coffee in the morning.

 

After the coffee kicks in it will take about 6 tweets to change the previous 2.

And later in the day he gets to go on air and discuss how the world is unfair <only to him>.

 

This is Trump’s doom loop of consistent inconsistencies whereby the next tweet update absolves responsibility for the less than thoughtful tweets up to that point.

And, of course, it would be unfair to judge him on his 25th tweet when he is already on his 1250th tweet.

 

Wow.

 

 

Dear weakDonald, have you thought about enrolling in high school again so you can troll the hallways as a bully and be the most important boy in the sophomore class?

 

His immaturity almost makes teens look mature in contrast.

 

<source: teens celebrate trump as new leader (‘cause he is just like us) March 25th 2016>

————————

 

Trump’s tweening behavior is tiring.trump tweet mouth loser

 

Exhausting.

 

I just want him to act like a grownup.

 

That’s it.

 

Yeah.

 

The bar is that low.

 

Is that too much to ask?

 

I ask this because I know that being a grownup & “grownuphood” <a little different than adulthood> is all about becoming someone and something … and unbecoming someone and something.

 

The truth about growing up is that we are constantly developing and un-developing and we continue to survive the missteps and step backs and figure out where & how to excel with momentary glimpses of what ‘could be’ … and that is what grownuphood is all about.

 

And that is the ‘growing up’ I fear Donald J Trump is not doing <nor has ever done>.

 

 

If I could talk to Donald J <most likely using lots of pictures> I would tell him that grownuphood is much much better than okay. It is really good. It is much better because while some call it the burden of responsibility I call it “the freedom to enable my destiny.”

 

Yeah.

Destiny kind of demands some grownupness <sorry about that Donald J>.

 

But the prize of grownuphood?

 

You do with your destiny what you want … you can  get angry if it doesn’t happen the way you want but suffice it to say … grownuphood is great because it is YOUR time to make it happen.

 

And I wish grownups would reclaim grownuphood and let the youth have their youth.

And I wish Trump would claim some grownuphood and let the youth have their youth.

 

trump lower tweetBut … this is Trumpville.

 

A place where little makes sense.

 

That is where we seem to live today.

 

Look.

 

He can be an idiot of he wants.

He can be incompetent <because he is>.

He can be an empty intellectual vessel <he is>.

 

But for god’s sake … just please start acting like a grown up.

 

the oversimplification crisis

September 11th, 2017

 

occam economy choice simplify

====================

We miss out on the value of the message itself as a vehicle for driving virality.”

 

Jonah Berger

 

==================

 

“Say something meaningful in an interesting way.”

 

Bruce McTague

<author of “the shortest business book ever written”>

 

===================

 

 

So.

 

 

oversimplification wrongThis is about how we have a simplification crisis.

 

 

Ok.

This is about how we have an oversimplification crisis.

 

This crisis is making us … well … stupid.

 

 

Ok.

This crisis is making us stupider.

 

 

Look.

 

What I mean is that in a world in which we know that everything is complex, and more often than not, more complex than our own pea like brains can handle, we unerringly swerve toward simplistic headline conclusions and oversimplifications and absurd bullet point conclusions.

 

This surface skating intellectualism just makes us stupider.

 

Now.oversimplify assumption risk life business

 

We may convince ourselves we do this simply as a mental survival technique but I would argue, and I do, that it actually is the opposite of a survival technique … it is destructive behavior. It is destructive in that it destroys the overall thinking of what is actually a population quite capable of being intelligent, if not intellectual.

Yeah.

It makes us stupider.

 

I thought about this the other day because I have conversations with some incredibly smart and talented people who know a shitload more about more things than I could ever imagine and this topic came up. I note the smartness of these people to highlight how unusual it is that I can say something that actually can make a group of these people stop, be silent and then go “hmmmmmmmmmm.”

It is a rare thing.

 

And, yet, it happened the other day.

 

After some extensive conversation on North Korea, global trade challenges, Trump <of course> & foreign policy we opened the discussion to “what is the biggest challenge facing us …”

 

My thought drew some <thoughtful> silence.

 

I said “oversimplification.”

 

To me … oversimplification misleads and creates bad decisions and, worse, creates bad thinking <which leads to bad opinions, attitudes and thoughts>.

 

And I offered a couple reasons why I believe this is happening <I did this because if you can identify the issues you can find solutions>:

 

 

We have convinced ourselves we do not have time for complex

 

 

big fat waste of my time business show for itGoing back to the ‘destructive behavior’ thought I shared earlier …  oversimplification is anything but efficient. It actually demands more time in a variety of ways. The two simplest ways it does so is <1> the time we over invest attempting to isolate the simplest version of what is anything but simple and <2> the amount of time & energy we have to invest explain everything beyond the simplistic tripe initially offered, to thwart misguided behavior & reactions to the oversimplified offering & to redefine the oversimplification into bifurcated parts of the oversimplified whole.

 

We do this destructive behavior because we have convinced ourselves that we all have shorter, and shortened, attention spans.

We do this destructive behavior because we have convinced ourselves that people best retain “one thing.”

We do this destructive behavior because we have convinced ourselves in our perceived “never enough time” world we have to topline everything <to fit everything in>.

We do this destructive behavior because we have convinced ourselves that in a blizzard of nonstop things constantly vying for our attention the only way to capture someone’s attention is in some pithy soundbite.

 

Basically we have convinced ourselves that hollowing out an idea and a thought actually benefits not only the idea and the thought … but us!

 

This is fucking nuts. Absolutely crazy.

 

Unfortunately, and truthfully, some things are just too complex to communicate in a sound bite or in 3 seconds or less.

 

No matter how brief and simple you want to make it … well … it is neither brief nor simple. It is complex and sometimes the opposite of brief.

 

It isn’t just about telling a story.

 

Nor is it just about finding influencers to broker the story.

 

Nor is it just about practical value.

 

Nor is it just about emotion.

 

Unfortunately it is a combination of those things. Yeah. Effective communication is … uhm … complex.

 

 

We have convinced ourselves that simple & simplicity is reflective of common sense.

 

 

time to do it right do it overI admit.

 

I have never been shy about calling bullshit on the simplistic tripe being spewed under the guise of ‘expert advice’ or ‘common sense.’

 

That said.

I will suggest no topic has  been tortured more by common sense than simplicity.

 

 

Common sense suggests the simplest thing is the best.

 

Common sense suggests it is easier for a person to remember one thing and one word.

 

Common sense suggests in a complex world we humans crave simplicity.

 

Common sense suggests in a busy world we only have time for simplicity.

 

Common sense suggests a lot of nonsensical bullshit.

 

I will not argue that making something as simple as it can be is good but … well … simplistically … oversimplification is misleading and ultimately creates bad less-than-informed decision making AND thinking.

 

We have used this common sense simplicity bullshit for one simple reason — it serves us well in challenging the most established legitimate rule of Life & things. And that rule is “the world is complex.”

 

We embrace simplistic solution after simplistic solution, all labeled as ‘common sense ideas’, which are often counter to what an expert would suggest <which is often deemed “too complex”>…  only to find 90% of the time common sense was not only just simply wrong but also made us stupider.

 

I have written about simplicity and the complexity of finding the simplest way to communicate the complex many times and as I do so today I would remind everyone of what Jonah Berger offered us for a nifty sound bite compilation of sound bites to create a sound bite philosophy:

 

Here are his STEPPS for making anything go viral:

 

–          Social Currency: We share things that make us look good (even if that means pictures of our cat).

 

–          Triggers: Easily memorable information means its top of mind and tip of the tongue.

 

–          Emotion: When we care, we share.

 

–          Public: Built to show, built to grow.

 

–          Practical Value: News people can use.

 

–          Stories: People are inherent storytellers, and all great brands also learn to tell stories. Information travels under the guise of idle chatter.

 

And while this is about “making things go viral” it is actually about finding the simplest way to communicate complex shit in a way that it is actually retained in a cognitive way.

 

I would also note that this dos not reflect “one simple thing”, sometimes your total obliviousness blows my mindit does reflect the complexity of reality and the mind and it reflects how to … well … help make us less stupider.

 

Ah.

Cognitive way.

As in “we actually understand what it is we heard, saw or read.”

 

That is an important thing to ponder because over simplification cheats cognitive value as well as the value of whatever it is you have to offer people. Simplicity may be “memorable” but it doesn’t really lodge itself in anyone’s mind & memory in any meaningful way.

 

In fact.

 

The less depth you offer in your oversimplification the more you are at the mercy of the mind that decides to remember you. What I mean by that is if you don’t provide the depth the mind will create some perceptions around whatever it lodges in the pea like brain.

 

Uhm.

 

This means the pea like brain lodges only what is actually the brain’s perceptions of what to remember and not what you <a> know to be true, <b> think it may be important for that mind to know or <c> want the brain to store away in its mind.

 

faulty reasoning oversimplification overlookI imagine what I am talking about is some wacky version of awareness versus engagement but that shit is bullshit too.

 

It’s all bullshit because we should be turning away from simplification and engagement and connection and simply focus on “say what you need to say to persuade someone to think or do what you want them to think or do.”

 

All the other bullshit just confuses things.

 

If I tell someone that ‘being noticed ‘ is the most important thing, than some asshat is gonna come up with some zany oversimplified shit that gets noticed but doesn’t effectively communicate one thing <let alone all the things you may have deemed truly important in the beginning>.

 

I admit … I balk at a lot of the bullshit offered online about simplification <and the importance thereof> because … well … it is an oversimplification which diminishes the importance of ‘communicating depth’ and increases the importance of ‘being noticed.’

I do not like that equation.

 

Effective communication is not a binary choice.

 

Effective communication, as with almost everything, is a complex challenge in communicating a complex thing well – because if you can communicate a couple things well it actually increases the perceived value <which then inevitably creates a stronger “memory stamp” … with value attached!>.

 

Which brings me back to our oversimplification crisis.

 

I could clearly argue that in today’s fragmented messaging world where information multiplies at light speed and a day still remains 24 hours that we humans are constantly honing our “incoming thoughts” filtering mechanisms.

 

I could also argue that our filtering system, as it exists today, sucks.

 

We have dumbed down our communication and thinking behavior to such a hollowed out status the majority of time we skate along the superficial irrelevant surface of reality.

 

If we are lucky, the ice doesn’t crack.

 

But the truth is that oversimplification only offers the thinnest of ice to skate on and inevitably we fall thru the ice … over and over and over again.

 

Uhm.

 

And in the business world falling through the ice is bad. It is, metaphorically, making a bad decision based on shallow thinking and paying for it.

 

Yeah.

I did say the biggest issue we face is oversimplification.

I said that because if I can solve this, if I can have smarter people communicating complex things more smartly and I can have more everyday schmucks understanding that simple solutions are more often like trying to place a square peg in a round hole … well … I think it unravels a shitload of other problems we face in today’s world.

 

I imagine I am arguing that if more people are less stupid and more aware of the reality of things the more effective & efficient we will be in addressing the difficulties reality tends to place in front of us.

 

period end-of-story_design

 

In the end I will go back to where i began … “say something meaningful in an interesting way.”

 

There are no rules nor boundaries in this statement.

 

You use as many words, or as few, as you need to say … to say something meaningful in an interesting way with the intent for it to be understood … and, ultimately, persuade someone to think something.

 

Period.

leadership, resentment and impact on delegation

September 8th, 2017

resentment definition

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“I eventually came to understand that in harboring the anger, the bitterness and resentment towards those that had hurt me, I was giving the reins of control over to them.”

 

Isabel Lopez

 

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“Beware of those who are bitter, for they will never allow you to enjoy your fruit.”

 

Suzy Kassem

 

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Well.

 

Spite and resentment is one of the least discussed business ailments in the resentment fear angerbusiness leadership and organization world.

 

What I mean is that businesses around the world <including the good ole USofA> are strewn with middle management and upper management who carry a full backpack of resentment. This backpack has a nifty well designed logo on it — victim.

 

I would imagine <this is a guess> that this significant sprinkling of people in the business world carrying around the resentment of being victimized in some form or fashion do not hold the most senior spots but rather they hold the responsibilities most dangerous to the overall health of an organization – middle management.

 

They are most likely not at the top because those people got the positions they deserve <mostly>.

 

The ones who carry resentment are the ones who have been promoted “too slowly” or maybe haven’t been “recognized for the talents they offer” or maybe have been passed over by “someone who doesn’t know half the shit I know” … and then … to their satisfaction … they have FINALLY been promoted.

 

They take the step up but before they do … stop at the bottom of the stairs to pick up their backpack of resentment … and then accept the step up.

 

I often think of this as the ugly underbelly of ‘entitled’ or “finally getting what one deserves.” This is … uhm … in other words … resentment. And resentment carries a nasty quiver of grievance arrows to shoot when given the opportunity.

And grievances have a nasty habit of being one of those things that like to be addressed and not ignored.

 

Now.

 

Some people confuse this with “carrying a chip on their shoulder” which is what got them to where they are today.

 

Uhm. That’s bullshit.

 

People mistakenly conflate “carrying a chip on their shoulder” with ambition.

resent chip on shoulder

 

It’s not as simple as that. In fact … that simplistic ‘go about business like they have a chip on their shoulder’ is actually just a lazy attitude toward motivation.

 

It is more often than not some self-created ‘boogieman’ someone has created in their mind in order to go out and be your best. That’s bullshit. If that’s all you have for motivation … well … that’s just not good <for you and the people you work with>.

 

Yes.

In small doses a ‘chip on your shoulder’ can give you some well needed nudges to “I will show them” attitude at some key moments.

 

No.

Large doses, or constant, “conducting myself with a chip on my shoulder” attitude simply makes you … well … an asshole.

 

You become an asshole because this 100% chip on shoulder attitude actually makes hate, in some form or fashion, the energy to drive everything – it creates an outsized sense of grievance which you bring with you wherever you go.

This grievance not only seems to pour from every pore in this person but also seems to appear every time this person makes a decision <if not in the words they say>.

 

Yeah.

 

The resentment people can be crafty.

 

resentment are wsps in memoryCrafty in that they justify their behavior not just based on their outsized chip but more often that they are standing up for all who have been overlooked and begrudged of what they were entitled to by some unfair system or ‘cadre of assholes driven to let mediocrity thrive.’

 

It’s another version of us versus them but with a total selfish foundation.

 

In addition.

If they are good at masking their resentment, each decision, taken as mutually exclusive of all other decisions, can maybe be explained as a ‘personal issue being addressed’ or sometimes even simply an impulsive instinctual decision.

 

That’s bullshit too.

 

I am not suggesting all employees burdened by an unhealthy weight of resentment are actually bad managers and business people <in a pragmatic competent sense> but they do have a nasty tendency to have built this façade of some “personal brand” which they have honed over time as they have been ignored & overlooked so much so that all decisions and choices get instinctually filtered through this personal brand filter.

 

Nothing is impulsive, nothing is “resentment driven” and nothing is “addressing a grievance” … it is all simply driven by the personal brand.

 

What makes this behavior confusing to people <in terms of trying to discern motivations and the sense that there is an unhealthy amount of resentment incorporated into the management style> is that there is no long term strategy … it just assumes that all transactions meet the brand therefore, in the long run, it is good.

 

Exceeding expectations is defined in a transaction by transaction basis and secret ingredient is resentmentweapons used to meet expectations <responsibilities> are justified a means to an end. In other words these managers can screw anyone they want professionally but if within that specific project, assignment or transaction the greater organizational expectations are met or exceeded … well … this manager has “won.”

 

Oddly … this behavior creates an odd sense of consistency … & inconsistency. It can often appear inconsistent in that the actions, behavior & decisions are not particularly driven by any business philosophy or ideology … or even based on what is right or wrong.  This drives the appearance of inconsistency.

The consistency is grounded on vindictiveness. This doesn’t mean any and all actions are vindictive just that if the opportunity arises to address some self-defined grievance and the window of opportunity to be vindictive opens … well … this person will jump through that window.

 

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“I must fight with my weapons. Not his. Not selfishness and brutality and shame and resentment.”

 

John Fowles

 

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waste time on resentment an blame energy businessHere is the problem with all that I have shared today.

 

Resentment is part of the devilish trinity of bad shit in a business environment – fear, anger, resentment.

All the yesterdays make this person angry and humiliated and, frankly, they feel like they have been taken advantage of.

 

It creates a negative emotional foundation from which all behavior and actions are leveraged from.

 

I could argue that this is a cultural thing. Something like a “culture of entitlement” in which people feel like they are promised promotions & money simply because they work hard.

I will not.

This is an individual issue.

Individuals are responsible and complicit in this attitude and behavior – culture does not force them to do anything and think anything on this issue.

 

I could argue that this is some version of culture encouraging a larger sense of victimhood.

I will not.

This is an individual issue.

It is not victimhood if you shoulder your own responsibilities and are ‘punished’ if the chips do not fall your way.

 

I could argue that thus is some warped version of culture encouraging unrealistic expectations.

I will not.

This is an individual issue.

Expectations are defined personally … society and culture doesn’t tell you what to expect … you craft that expectation all by your lonesome. And, I have news for everyone, while Life & business can be pretty cruel and unfair, in general, those who have ability and work hard do not typically get overlooked or left behind. Hate to tell the “resentful managers” but … well … I feel pretty confident suggesting that as a basic business truth.

 

never remember the cost of resentment

The only thing I will argue is that someone who has a big backpack of resentment should never be a leader.

 

Why?

 

Anger today.

 

Resentment of yesterday.

 

Fear of tomorrow.

 

That is the trio of partners in crime in this sad story. I have to tell you. I am fairly sure no business wants those three sitting in any one office every day in their business.  And I am absolutely sure these are not qualifications one seeks in a new employee.

 

Enlightened Conflict