Enlightened Conflict

one of those dumb days where

June 13th, 2017

do nothing sloth impossible every day jo

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“We are dying from overthinking.

 

We are slowly killing ourselves by thinking about everything.

Think. Think. Think.

 

You can never trust the human mind anyway.

It’s a death trap.”

 

Anthony Hopkins

 

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“It’s one of those dumb days where nothing’s really wrong but nothing’s really right either and the sky can’t even choose to be white or gray.”

 

Andrea Portes

 

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nothing neon sign

 

“Nothing” days.

 

 

Its hard to believe with all that shit we always seem to have to do and all the shit that seems to be happening around us and all the shit society, people and culture claims we are demanded to pay attention to … there can be nothing days.

The dumb days in which nothing happens <albeit lots of somethings actually happen>.

 

I think this is one of those things I didn’t think about until I actually thought about it — how can a day be nothing when you actually did a shitload?

 

Sure.

 

There are some people who get busy doing nothing <I actually call this ‘the art of looking busy’ and have a piece on his coming up>.

 

But the majority of us do a shitload of something on the days which we tend to i expect nothing still too muchview as having done nothing.

 

And I am not sure that is particularly healthy.

 

You can surely assess what you have done and apply some value less than what you wished you could assess … but even that “lesser value” is not zero, therefore, it is not nothing.

 

Personally I think this happens because the majority of us have a natural resistance to nothing. What I mean by that is being associated with “nothing”, particularly in a country that extols doing, creates some sense of diminishing or diminished.

 

And no one likes to feel either diminished or having whatever we actually did do be diminished to … well … nothing.

 

Anyway.

 

What that means is we will apologize for ‘nothing’ with a variety of reasons – distracted, bored, tired, etc. – because in the end our internal integrity compass wants to point toward something to make us happy.

In fact … someone created something called the Nothing Day which has been commemorated since 1973. The day is literally about doing nothing at all. There is absolutely no purpose or intended structure for this pointless celebration.

 

especially if its nothing days

 

My point isn’t that we should celebrate nothing or doing nothing or even the feeling we actually did nothing but rather that we see “nothing” where there really is something.

 

Yeah, yeah, yeah.

 

This is even making my head hurt.

 

Let me try this.

 

Far too often we fall into an all or nothing assessment with regard to our day. What that means is we could actually do a shitload but if it doesn’t meet some “something” standard it then falls to a 100% nothing value.

That is nuts.

 

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“Either I reigned supreme or sank into the abyss.”

 

Simone de Beauvoir

 

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And I can honestly say its nuts because I do it. I can reach the end of a day with a long list of shit I have done and sit back and say “shit, I did nothing.”

And I don’t think I am that different than a lot of people.

 

I could speculate why we do it but I will not.

 

Mostly it is because we think, think & think about the shit … and overthink it … and it is a death trap.

 

Mostly I think society & culture seems to put an extraordinary amount of value on tangible recognizable outcomes therefore if you just do shit … but the shit doesn’t offer some trophy outcome you can hold up for everyone to see than … well … we think we have nothing to show for it. That is also a death trap.

 

That’s dumb.something and nothing sign

 

Not only is that dumb it is the foundation for one of those dumb days where nothing’s really wrong but nothing’s really right either and the sky can’t even choose to be white or gray type feeling … which is a pretty dumb feeling to have.

 

All I can say is that the next time you think it is one of those dumb days where you did nothing … maybe stop overthinking and make it a simple thought — I did some shit today. I will do more shit tomorrow. And eventually some good shit will happen.

the false comparison trap

May 30th, 2017

compare-iridescent-person-colorful-special

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“As with events, so it is with thoughts. When I watch that flowing river pours for a season its streams into me, I see that I am a pensioner; not a cause, but a surprised spectator of this ethereal water.”

 

—–

Ralph Waldo Emerson

 

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“The sphinx must solve her own riddle.

If the whole of history is in one man, it is all explained from individual experience.”

 

——

Ralph Waldo Emerson

 

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“Comparisons are a shit way of evaluating things.”

 

—-

Bruce McTague

 

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So.

 

life explained tat awkward moment birth deathWe LOVE using the past to try and explain shit. Past people, past events, past words and past … well … everything.

When we are faced with something new, or someone new, we immediately start sifting through the scrap heap of the past to start creating some semblance of a jig saw puzzle to explain what we are facing.

 

There are a number of problems with doing this.

 

The biggest is that scraps are scraps. Oh. And the scraps used to reside in a completely different context <which is impossible to recreate>.

 

And, yet, we continue to try.

The problem is that in doing so we elect to not judge the present on the merits of the present. We decline to judge a person as they are, the circumstances as they are and the decisions on the merits of what it is. We do this with everyone and everything … how money is spent, decisions we need to make, new people we have met and even leaders. We do it all partially well intended <we want to make sure we make a fair assessment of hat we are seeing & hearing> and partially because simply examining something and stating “this is good” or “this is bad” <or acceptable or unacceptable> seems … well … flimsy.

 

Comparisons tend to make things look more solid.  And, yet, we tend to absolutely suck at creating the proper comparisons.

 

And, that happens for a variety of reasons – also some well-intended and some not so well intended.

 

I will start with the well intended.

 

As Emerson once wrote: “our being is descending into us from know not whence.” And we struggle with that truth. It makes us uncomfortable … uhm … no … REALLY uncomfortable.

If we don’t know where things descend from then we begin to spend an inordinate amount of time trying to find comparisons to do so. this all comes at the expense of judging what is, the beings and such, on the merits of what exists. And this is where the shit hits the fan. We either dip into our own memories or a slew of people start telling us what memories to take a look at <the latter is part of the not so well intended>.

 

Well.

 

Here is an unfortunate fact … our memories, which is how we tend to judge and create mental comparisons, are constructive and reconstructive

 

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“Many people believe that memory works like a recording device.

pico memory key thumb drive

…….. our memory chip ……..

You just record the information, then you call it up and play it back when you want to answer questions or identify images. But decades of work in psychology has shown that this just isn’t true.

Our memories are constructive.

They’re reconstructive.

Memory works a little bit more like a Wikipedia page: You can go in there and change it, but so can other people. “

 

Elizabeth Loftus

 

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“You can ask the universe for all the signs you want, but ultimately, we see what we want to see when we’re ready to see it.”

 

——

(via 1112pm)

 

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We desperately want to define things through comparison and continuously ask the universe for signs to show us what we want.

 

We desperately do so because in the absence of some comparison we would then have to judge what is on the merits of what exists — the good, the bad and the indifferent .

 

That doesn’t mean a shitload of people around you aren’t gonna try and affect how you will build your comparisons and encourage you to compare in some fairly creative <sometimes absurd> ways.

 

What do I mean?

 

I go back to the psychologist Ebbinghaus who studied memory construction <his published essay Über das Gedächtness in 1885> where he realized that memory and recall of continuous passages of prose or verse would be affected differentially by people’s experiences and prior knowledge.

Memory is a snare, pure and simple; it alters, it subtly rearranges the past to fit the present.

 

Mario Vargas Llosa

 

 

What that actually means is that the memory you tap into to create the my-worst-enemy-is-my-memory-projectcomparisons you seek are slightly mangled by yourself <in how you remember it> and can be manipulated by devious not so well intended people around you.

 

The Constructive and reconstructive nature of memory:

 

  • Memories are distributed; not unitary

 

  • “remembering” involves retrieving and reassembling

 

  • memories can be revised over time

 

  • Reconstruction is filling in “missing details” on the basis of logic, assumptions, what “must have been the case”

 

  • More common reasons for forgetting: Lack appropriate retrieval cue = something you attach to a memory, can use to recover it>

 

  • Reliable retrieval cues are key to access <and multiple retrieval cues are best>

 

  • Existence of older memories blocks access to newer ones

 

Ah.

If only we could pull out our brain and use only our own eyes.

But, not surprisingly, this is the exact same issue new ideas, “white space” theories, fresh thinking, true <not made up> disruptive people & things face.

 

All tat said. I will point out that something doesn’t have to be truly new to face false comparison challenges … it can simply be a new person in an existing role or a common problem or question just in a different time.

 

Suffice it to say anything new, or any change, is being asked to be defined by the past. And there will never be a lack of people stepping up and suggesting they can define something through a variety of comparisons <many of which you spend more time trying to fend off than is worth the time>.

explain with rational mind

This is a mistake. This is a fundamental error we make. It assumes what is can somehow be extrapolated by something by what was <the past>. In reality, as I have noted numerous times, I cannot exactly extrapolate the past because I cannot exactly replicate the past … which means <in harsh terms> there is nothing there and nothing from nothing is … uhm … nothing.

Yeah.

Most comparisons end up meaning nothing <although they look like something>.

Yeah.

This means most comparisons we create are just plain and simple false comparisons.

 

Without trying to be flippant with regard to what I believe is a fairly standard operating procedure for people … we need to stop. Stop false comparisons.

It is a trap.

And a dangerous trap.

 

Comparisons normalize that which should not be normalized … just as comparisons can de-normalize that which should be normalized.

False comparisons wielded by the devious can construct almost any “normal” you could desire <even if it is hollow & not really normal>.

 

Anyway.

 

In today’s world there does seem like there is a lot of crazy shit happening. And in our desire to veer away from the “crazy shit” feeling we seek some comparisons to normalize the situation <thereby calming the ‘crazy shit feeling>.

 

Just a couple of notes of warning on that.

 

<a> Finding comparisons, if done well, you can actually be convinced there really isn’t crazy shit happening even though there is truly some crazy shit easter crazy kidshappening.

 

As a corollary to <a>,

 

<b> if there is truly some crazy shit happening there will be no shortage of people ponying up false comparisons trying to convince you that there is no crazy shit happening <and some of them will be quite effective>.

 

The only reason I point out the warning is that there really is some crazy shit happening and we need to stop finding comparisons to make today, and some people, look a little less crazy than it really is.

 

There you go.

 

I will end where I began … “Comparisons are a shit way of evaluating things <and people>.”

We should invest the energy judging what is, people, ideas and things, based on their present merits not some false comparisons from the past.

 

communications, advertising & the battle for truth

December 6th, 2016

 

everybody needs what i am selling deserve life

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“Forget words like ‘hard sell’ and ‘soft sell.’

That will only confuse you.

 

Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you’re saying it like it’s never been said before.”

 

=

David Ogilvy

 

———————

 

“If you try to comprehend air before breathing it, you will die.”

 

=

Mark Nepo

 

—————

 

“Seeking truth is a full time job.

Communicating truth is a purpose in Life.

Embrace that truth and your Life will be significantly more complicated, but significantly more rewarding.”

 

=

Bruce McTague

 

——————–

 

Well.

 

Communicating has always been a tough gig but in today’s world it has taken on liaran increased challenge.

 

I scan headlines in magazines and online and I cannot see one topic being discussed, one industry or any one group of influential type people that isn’t under attack by ‘lack of trust’ or, in other words, ‘liars.’

 

What that means is anything you are communicating isn’t starting from a commodity standpoint <all facts and truths are created equal> but rather you are already in a hole trying to climb out of ‘prove to me this is not a lie.’

 

Truth has never had a more difficult challenge than today. This may sound odd because common sense suggests truth is truth and, unvarnished, stands clear of any and all clutter as … well … truth.

Unfortunately that is not … well … true.

Truth, more often than not, is a wallflower and not the one breakdancing in the middle of the room. The schlub doing the crazy dance alone, being watched by everyone, is more likely a lie or a semi/partial truth. You have to coax truth to the dance floor. Someone has to bring it out into the audience and permit it to be seen.

 

Truth telling is hard work. It is not for the faint of heart. Seeking truth is a full time job <which most people, frankly, just do not have the time to do as they do their paid full time job>.

And communicating truth has to be a purpose in one’s life in order to meet the onslaught of untruths, purposeful ignorance, unintended ignorance, semi-truths and … well … cynicism.

 

To be clear.

 

I do not believe we are in some ‘post truth world.’

Nor do I believe what someone said “there are no facts anymore.”

 

Facts are facts and truth is truth.

There may be some confusion around this but … of all industries … advertising and marketing communications people had sure as shit better be fucking clear on this … or they are in deep shit.

 

Anyone in the professional communications business had better be absolutely fucking clear that communicating today ain’t like communicating yesterday … or they are in deep shit.

 

While I believe business, in general, benefits if they start on day one embracing the thought they are in the decommoditization business <rather than in the ‘uniqueness business’> I believe communications would benefit by embracing the thought they are in the ‘establishing truths’ business.

 

Look <part 1>.

 

Advertising, marketing and all of professional communications is in a challenging position. Challenging in that businesses spend money on marketing & advertising most typically to sell shit. Therefore its main goal is to … well … sell nothing in boxes business selling stuff capitalismshit.

 

This means that if I represent a product and its main buying audience is white, male & blue collar <or pick any demographically based segment> … I am going to use imagery and words that will appeal to them <sometimes to the detriment to other audiences who are less likely to buy your shit>.

 

Now.

 

Of course you want to do it with style and substance and some sense of responsibility <not be stupid>. So any advertising person with any chops <any good> will figure out a way of not doing the stupid shit to sell shit.

Even then … your audience is your audience and while we would like to suggest everything is made to be created with a larger purpose of ‘bettering the world’ … to a business who only has maybe $1000 to market something <or some finite budget amount> that $1000 is spent on selling shit and not ‘bettering the world.’

 

Simplistically … you sell to the people who will buy or have bought.

 

Simplistically … you sell to those people who will buy in the most effective way so that they will actually buy.

 

I say hat because someone on the outside looking in can take apart imagery & words and make some very valid points with regard to the kinds of messages they send … but marketing people & advertising people are under a lot of pressure to sell shit. And, remember, they are in the service business … they ultimately do not do anything but ‘strategically create persuasive creations’… and a business makes the decision on whether what they create will actually be produced and put in front of people.

 

And here is where the communications folk can get a little sideways. They focus on imagery & words & ‘attention’ with the intent to gain interest … not specifically sell shit. And they ignore truth as … well … too complicated & too complex. And it is quite possible we communications folk may have gotten away with that in the past, but in today’s world, sure as shit, you better be grounded in hard, clear truth or you are gonna get screwed.

 

Look <part 2>.

 

In the good ole days … truth was appreciated, but aspirational sold.

 

sell hope i canWell.

 

That was before we all got a good dose of cynicism and started drinking from the fountain of untruths.

Messages are everywhere and simply suggesting you were offering truth because “you’re too clever to fall for manipulation” gave people permission to at least think you were offering truth.

No more my friends.

While aspirational drives value, lack of truth suffocates value into nothingness.

This doesn’t mean there will not be a boatload of products and services who make a sale standing on the superficial surface of irrelevant, but appealing, value. But that will be the geography populated by the hacks.

This truth thing may not be a battle which some people want to fight. And that is okay. But someone has to or the entire industry will become … well … irrelevant. If no one tells the truth then why would I listen to anyone.

I, personally, am not suggesting ditching aspirational but I am suggesting that truth, communicating the truth in a away that people actually believe it is true, is the key to future success.

 

Look <part 3>

 

I have worked in and out of the marketing and advertising business for <yikes> over 30 years so I feel like I have some qualifications to comment on the industry.

 

Everyone on the outside of the advertising business looking in thinks those creating the advertising think about shit that … well … truthfully … advertising people actually never waste their time thinking about.

 

And everyone inside the advertising business thinks about more shit than people outside the advertising could ever imagine they think about.we all scream for the truth

 

Suffice it to say I could gather up examples of advertising using material over 20 years and make pretty much any point I want to make – good, bad, absurd, true, untrue, semitruthful, smart, insightful or blatantly uninsightful.

 

Anyway.

 

Here is a communications truth — perception is not reality.

 

The perception is that advertising makes shit up, makes stupid vapid shit and says nothing <as much as possible> and if they do say something it is a lie and, ultimately, they try and make people feel something <to sell>.

 

Nothing could be further from the truth <with the non hacks>.

 

The problem in advertising typically arises when the ad creators struggle to articulate the benefit <or convince themselves that it is ‘non differentiating’ and then seek to ‘differentiate’ in some form or fashion>.

 

It then can unravel from there because the ‘go-to’ phrase at this point in time is ‘do something brave’ … or ‘entertaining’ or ‘edgy’ <notice nowhere in there is “smart, insightful, thoughtful, truth”>.

 

Sure.

 

Great advertising messaging always is, and will be, imbued with some sense of courage.

 

Why?

 

Because if you want to be distinct you will not please everyone.

Because if you want to tell the truth you will not please everyone.

 

on-top-of-the-worldThe hack advertising people use the ‘do something brave’ phrase indiscriminately to justify bad advertising.

 

The good advertising people use this phrase to do something smart in order to not be different but stand ABOVE everyone else.

 

Yup.

 

Huge difference.

 

Hacks say ‘stand apart.’

 

Non hacks say ‘stand above.’

 

And this is where I imagine articles about advertising should focus their attention on.

 

Why doesn’t the advertising stand above <and not be below what is good & right & untrue>.

 

Advertising should be smart and not talk down to people but actually enable them to rise up to the occasion … and FEEL like they are rising up to engage with that brand or company.

 

Communications should be truthful, regardless whether it is simple or complex, and enable people to be able to FEEL truth in such a way that doubts about that brand or company are swept away.

few thinking and feeling

And it all has to be done with an eye toward ‘decommoditizing’ or being distinct in some meaningful way <because truth, in and of itself, is not a differentiator>.

 

Advertising cannot be dull and uninspired … and you cannot use a small budget as an excuse.

 

In fact … the truth is that a limited budget is typically what drives innovative advertising.

Yup.

Inspired smart creativity tends to make each dollar be more effective <hence you can live with a smaller budget>.

 

In other words … a smart, insightful, relevant, entertaining ad will be more memorable than a typical ‘category using sacred cow imagery’ ad therefore it needs to be seen less for the same effect.

 

Oh.

And if you add in ‘truth’ <in a way in which you aren’t just communicating it but people actually BELIEVE it>, your communications is more memorable, more believable, can be seen less for the same effect … and is, of course, of higher value.

 

By the way … smart means not any obvious photoshopping or any exaggerated ridiculous claims or just plain inaccurate information or anything fluffed up or untrue.

 

By the way … smart means avoiding stereotypes, typecasting and idiotic generalizations and lies.

 

Note to advertising people:

We can see through those slimy tactics. Realize consumers are people … people who are smart and informed.

Make me aware of a product.

Educate me.

Relate to me.

Tell me the Truth.

 

Regardless.

 

 ===

 

“A dull truth will not be looked at.

An exciting lie will.

 

That is what good, sincere people must understand. They must make their truth exciting and new, or their good works will be born dead.”

 

==

Bill Bernbach

 

——-

 

Truth is truth.

 

Lies are lies.

 

Responsibility is responsibility.

 

And if you do not accept your responsibility to tell the truth as excitingly and politics lies and truth and repeatingconvincingly as you possibly can … lies will win.

 

If you choose to vulgarize the society or brutalize it … or even ignore it <all under the guise of ‘understanding what the consumer wants’> … society will lose.

 

I honestly do not despair when I look at business in today’s world … or even marketing & advertising behavior.

 

I get aggravated.

 

No.

 

I get angry.

I get angry that we are not accepting the responsibility.

I get angry that we are not strong enough to accept the burden.

I get angry that many do not even presume the responsibility is within their purview.

 

Business, whether you like it or not, shapes society. Business, whether you like it or not, shapes truth.

 

What we do matters.

 

Selling stuff doesn’t matter.

It only matters as a means to an end.

 

What really matters is the shaping of attitudes <which ultimately shapes behavior>.

 

Far too often by simply focusing on ‘selling stuff’ the byproduct of our ignoring the larger responsibility is that we brutalizing society in some form or fashion – in this case and in this time and place … it would be truth we are brutalizing.

 

Am I suggesting that selling stuff or being profitable isn’t important? Of course not.

 

All I am suggesting is that HOW you sell stuff and be profitable matters.

And that you have a responsibility in HOW you do what you do.

 

Because HOW you do things impacts society.

It shapes society. It can vulgarize or brutalize … or invigorate or instill good.

 

HOW you do things has a power way beyond simply you or what you do in that moment.

 

HOW you do things is a pebble dropping into a pond.

 

In the end.

 

I will not argue that all advertising is good.

I will not argue that all professional communications is good.

A lot of it is shit.

 

But I will argue that good communications & advertising people, not hacks, are smart and tend to create smart insightful educating communication pieces that avoid the trite and stereotyping imagery and focus on telling the truth, if not A real truth, rather than lie or some semi truth.

 

I would also argue that good communications & advertising people, not hacks, have the opportunity to save truth in today’s society.

telling-truth-piss-you-off

I think many of the world’s institutions are embattled but the one that concerns me the most is Truth.

The institution of truth is under siege.

I can honestly say I don’t think most who are attacking truth are trying to facilitate its downfall … most are simply unclear what is truth and what is not. I believe anyone in any position of influence should be proactively assuming the burdensome responsibility of telling and protecting truth <that will come at an expense> but today … I think the professional communications industry should be at the forefront of the battle.

 

Why?

 

They get paid to communicate. If they cannot figure out how to effectively communicate truth, who can?

 

They must … must make their truth exciting and new, or their good works will be born dead. Uhm. And lies will win.

seek_truth

===

About the author:

I am a 50something who believes my generation hollowed out Truth by simplistically suggesting truth was best told through simplicity.

Truth is neither simple nor hollow.

I have had one framed picture in my office since maybe 2000: Seek Truth.

 

not being owned

April 17th, 2016

world of my own

 

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“I am the sea and nobody owns me.”

 

 

Pippi Longstocking

 

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i would fight myself if i could

(letthechipsfallwheretheymay)

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So.

 

Not being owned sounds like a simple thing.

 

Yet.

 

Over and over <and over> again we permit something … or someones … to own void swallows self strength own you lifea part of you.

It can be direct or it can be indirect.

It can be consciously or subconsciously.

 

 

To be clear.

 

This is not a society thing <albeit society is a nasty twit on occasion> … this is a self thing.

 

And this is not a corruption thing <albeit money is a nasty twit on occasion> … this is a self thing.

 

So what do I mean by a self thing?

 

One of the very very few things you can actually control in life is “self ownership.”

 

Owning who you are as a person. Owning your integrity. Owning your character, dignity and moral compass. And, I imagine, owning your behavior & attitudes.

 

 

Now.

 

This ownership isn’t easy. It isn’t because … well … what you own a shitload of people and things are constantly seeking ways to steal it.

 

And owning a good security system will not do shit for you.

You need to learn self-defense.

 

And by self defense I actually mean defending against your self <and not someone or something else>.

 

You have to choose to fight yourself.

 

Fight against some nasty instincts <which more often than not head you in the wrong direction>.

Fight against temptation <of which the world has an endless array it constantly parades in front of you>.

Fight against some internal mind games <think doubt, fear, acceptance, etc.>.

 

 

Regardless.

 

Many of us flippantly state “I am my own person and nothing owns me” and, yet, under the glaring spotlight of truth & reality we will find that more of us is owned by someone or something than we would like.

 

Many of us shrug our shoulders when faced with this harsh truth and say “those are not the important things” or “that’s just Life.”

created my own world

Well.

 

It is not ‘just Life’ and they are not just ‘little unimportant things.’

 

More of us should stop, take a moment, and think about whether we want to react to external ownership efforts or proactively “fight myself” over the right to own myself.

 

Each of us is the sea and no one owns a sea.

 

Do not be owned.

 

 

a wrong turn

February 6th, 2016

field of sun flowers===

 

“A wrong turn lead me to a field of flowers and suddenly I’m second guessing every wrong turn in my life.”

 

———

Source: a thousand words tumblr

 

===

 

 

Well.

 

 

I have never analyzed nor have I seen any research with regard to how much time we use to plan out the ‘right moves’ to make in our careers and lives. I planned what happenedimagine, if a study were done, between consciously planning and the ‘in the moment analysis’ planning … those two ‘life plannings’ would represent some inordinately absurd amount of our time.

 

 

When I saw this thought on athousandwords I began thinking about how often most of us attach ‘bad’ to wrong turns and how less often we attach ‘good’ to wrong turns.

 

 

Simplistically we attach wrong to bad.

 

 

Wrong turn = Bad choice/decision

 

 

Sure.

 

Sometimes that is true.

 

 

But I think I could argue that a wrong turn simply puts you in some place you hadn’t planned on <and you assume the plan was a good plan because … well … you had planned it>. Therefore the unplanned place is a bad place because it … well … was an unplanned place <some circular logic which seems kind of doomed to conclude bad even if it may actually be good>.

 

 

Setting aside the whole planning thing … turns are part of life.

leading one way

Life is not one huge straight boulevard you place your car on and start driving.

 

Life is more often like seemingly random patchwork of inner city streets with dead ends, one ways and no left hand turns which seemingly are only placed at only the intersections which you had planned to make a left hand turn.
Whether you plan the shit out of your life or not we all make a shitload of turns in Life.

 

Some are planned.

 

Some are unplanned.

 

Some you have the time to invest a lot of time thinking about.

 

Some you cannot invest a lot of time thinking about.

 

Some end up in a good place.

 

Some end up in a bad place.

 

 

I imagine my only point is that sometimes, maybe more often than you think, a wrong turn puts you in a different better more interesting place. A wrong turn exposes you to something you maybe never imagined you would ever see, ever face or ever think about. And that is the ultimate value of a wrong turn.

 

 

It exposes you to something beyond the plan you ever envisioned.

 

I don’t propose building a Life around a disproportionate amount of purposeful wrong turning. field dirt road sunset

 

That kind of seems a little chaotic and absolutely suggests a shitload of wasted time & energy.

 

 

However.

 

Maybe we think about Life more as a shitload of turns … just a blanket ‘shitload’ … instead of categorizing them simply as right turns & wrong turns.

Turns are turns and more often than not they don’t lead you some place you can never leave they simply lead you to some place.

Enlightened Conflict