the campaign ad and website I want

The pettiness of the American presidential campaign has brought me to a place where I am now going to give them both, candidates, candidates’ teams and parties, some unsolicited advice.

Here is the campaign ad that should be on air from now until the election:

Just one commercial <and hopefully we can stop wasting gobs of money running petty negative messages>.

Obama and Romney side by side (you could film it at the debate) and Obama says “I endorse this message” and Romney says “I endorse this message.”

<note: I am not a copywriter but someone could certainly script this for a voice over>

“We are tired of the petty back and forth in the campaign and all the wasted ad dollars and believe you deserve better. We believe you need to make a choice … and we are each offering a distinct choice. Therefore we are from this point forward simply sending people to www.obamaromneythechoice.org where we have outlined a side by side comparison of the choice you get to make. Please remember to vote.”

Here is the ‘obamaromneythechoice’ website:

Some background.

For years I have been in a business where we have had to figure out how to clearly define what we offer for new business purposes (sometimes failing but we have lots of experience) so that someone, who is seeing multiple providers basically saying the same things, can clearly compare the provider options … and make an informed choice.

That said I will suggest a simple format that they can both follow so everyone can have a side by side comparison.

–          Challenge to be solved.

–          Solution/plan to be provided.

–          Expected results.

That’s the basic framework. It’s a simple case study/problem-solution format. Smarter people then I can ensure we have the proper nuances within each ‘challenge to be solved’ so there are some clear comparison points and enough of the “American issues” are listed to address the big stuff.

Oh.

And I want a short term result <within 3 years> and a long term result <what infrastructure this is setting up for a future America.>

And.

I will give them a vision page. And not some lofty “better America” <because for gods sake if they don’t have that then maybe they should move to Russia> but rather a “here is what I believe our issue is today” and “here is what I believe a healthy America looks like.”

I know. I know. That last one is tricky but here is the deal … each party & each candidate has a very clear vision for America … and you may not have noticed but they are very different. One has a milk formula and one has a vodka formula. I don’t know why they dance around them but somehow someway they just need to belly up to the bar and not play politics and simply state what they believe.

That’s my unsolicited advice.

What that means?

No more meaningless debates <for the media to slice & dice and each party to feel even stronger about the same things they have believed since day one>.

No more big advertising campaigns <so maybe we can give some teachers raises>.

Oh.

The only other piece of advice?

Add a “none of the above” box on the ballot. Not a write in box … just a “I do not want any of these candidates” box.

I guarantee the highest voter turn out ever seen in America.

And maybe politicians will learn something bigger than the electoral process and the belief “one of the two parties has to be voted in” after it is all said and done.

Because I will tell them a truth that they may not want to hear … if politicians believe they can put off making fiscal policy decisions <which is their job by the way> until someone gets elected then they should begin believing that the public may actually decide they didn’t offer us the best choice and we will put off selecting one of them.

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Written by Bruce