using the resurrection in marketing

Whew.

For years I have waited for Pepsi to have “the idea” that knocks coke from the top of the hill. Then I saw a headline that suggests they have arrived at “the idea”  … resurrection. (the headline: Michael Jackson to Be “Resurrected” on a Billion Pepsi Cans).

Yeah.  Resurrection.

This is good stuff. This is better than Coke’s secret formula for god’s sake <pun intended>.

Albeit this round at resurrection isn’t … well … the big one … but it is Michael Jackson. And they are attempting to resurrect a billion versions of him <I wonder what the over/under bet is on that?>.

My sense is that Pepsi is eventually going for the gold. The all or nothing win in the future. Yup. The “big” resurrection. And I bet they do it on more than a billion cans <they may even do bottles for ‘Him’>.

My best guess is that this is just a trial run on resurrection to make sure they have the whole process down. And you can judge (because they better have it right before attempting the son, or daughter, of God) because I believe they are attempting to resurrect the Jackson 5 version (also known as the “off the wall” version). <picture to right>

So if you happen to see the monkey loving, kid hugging version you know Pepsi is still working the resurrection kinks out <picture to left>.

I think this is a really great move on their part because I am fairly sure I have seen a Coke Christmas ad that suggests God is <was? … not clear on what tense I should use> a Coca-Cola drinker.

If you can’t get the head of the household then you make a play for the kids.

Good sound marketing.