goth tv ad alone sit

“Even if the entire world is against you, I’m on your side.”

what you hope a parent says

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Ok.

 

goth tv ad magazine
This is an older tv ad, 2014, and a foreign ad – German.

 

But I just saw it for the first time as I searched for something else.

 

 

Fabulous.

 

Frickin’ fabulous.

 

 

Charming with a great message <and it is home improvement for gods sake>.

 

 

 

First.

 

 

The execution itself.

 

 

In this 2014 TV ad from German DIY store Hornbach, a dad surprises his goth daughter with a home makeover to show his support.

 

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Say it with Your Project:

 

 

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Second.

 

 

If it only takes some black paint to make your child smile on a bad day, wouldn’t you do it?
But how many of us would actually think of doing something like this?

 

A room.
Sure.

 

A house?
No frickin’ way.
Third.

 

 

Ok.

 

 

So maybe none of us guys would actually ‘nut-up’ and paint an entire house … but the underlying message … saying “even if the entire world is against you, I’m on your side” is something we all have the kahones, or backbone, to do – assuming we elect to do it.

 

 

This is more than ‘verbal support’ … this is a vivid demonstration of support.
What a powerfully important message for a kid to know.

 

 

 

Let’s face it … the father is so perfect in the commercial because you unequivocally understand just by looking at him that there is no frickin’ way he understands his child and what she is thinking and why she is doing what she is doing.

 

 

Uhm.

 

Doesn’t that actually reflect most of us adults?

 

 

 

Anyway.

 

 

No bullying the child to conform. No suggestion she is taking the wrong path. No statement that ‘being yourself needs to be rethought.’ Not even “maybe you should dress differently.”

 

 

He only sees his beautiful daughter … one who has elected to rebel against ‘blandly white world.’

 

By the way … that includes her blandly normal father.

 

 

Everyone around her … classmates, teachers, and people on the street look with disapproval, confusion, and scorn.

 

 

What happens?

 

 

The bland father who doesn’t understand … makes a stand. In a vivid demonstration of support, without words but rather actions, he supports her fully and completely.you matter care

 

 

This ad may be about home improvement from a business standpoint but it is about growing up & kids more importantly.

 

 

It is about … you matter <a lot>.

 

 

 

I love this ad.

 

 

I love this message.

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Written by Bruce