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“The list could surely go on, and there is nothing more wonderful than a list, instrument of wondrous hypotyposis.”
Umberto Eco
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“We made a drywall list of keyboard buttons we would like to see:
PLEASE, THANK YOU, FUCK OFF, DIE, OOPS…MY MISTAKE, DO SOMETHING COOL AND SURPRISE ME.”
Douglas Coupland
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Archaic as it may sound, writing things down may be more important today than ever before.
Yup. Crazy, huh?
Writing shit down does matter.
Which leads me to how many times do we hear about someone complaining about how they missed a deadline or forgot to do something?
Well. If you interviewed all the guilty parties the overwhelming answer would be.
“TIME!
THERE’S NOT ENOUGH TIME!”
Yup.
There is the culprit. That bastard Time.
It pretty much is a consensus in business, and Life, that the only thing that creates missed deadlines and missed ‘task doing’ is lack of time.
If you think about it just a bit, that’s kinda nuts. Ok. Maybe it is just a bogus excuse.
The reality is the issue is not Time but rather, uhm, “everyone is always looking to do an unreasonable amount of things in an unreasonable amount of time.”
All that said. I say “nuts” to that.
Critical deadlines are part of business and will always be a part of business. If you can’t live with crazy deadlines, get out of business. Go be the person behind the counter at the bike rental place or a government employee at the driver’s license department or a park ranger.
Now that I am done being an asshole let’s assume you have a real job in a real office with real responsibilities.
This is where the whole writing shit down topic becomes relevant.
You may have heard of the Yale <or Harvard Business School> study of goals in which only 3% of the graduating class had specific written goals for their futures. Twenty years later that 3% was found to be earning, uhm (clears throat a bit), 10x that of the group that had no clear goals.
Oops.
That is an urban myth so please do not screenshot that portion and expound upon goals.
No actual study done. In fact. Fast Company published an article about the alleged study: “If Your Goal is Success, Don’t Consult These Gurus”: http://www.fastcompany.com/magazine/06/cdu.html . So all those “list business consultant gurus” and the gazillion self help list making books are full of shit.
However.
Just to be fair <not to the expert blowhards, but to lists> a clinical psychologist at Dominican University in California has conducted research on goals.
1. Types of goals:

Participants pursued a variety of goals including (in order of frequency reported) completing a project, increasing income, increasing productivity, getting organized, enhancing performance/achievement, enhancing life balance, reducing work anxiety and learning a new skill.
Examples of “completing a project” included writing a chapter of a book, updating a website, listing and selling a house, completing a strategic plan, securing a contract, hiring employees and preventing a hostile take-over.
2. Goal Achievement:
Group 5 achieved significantly more than all the other groups; Group 4 achieved significantly more than Groups 3 and 1; Group 2 achieved significantly more than Group 1.
3. Differences between all writing groups and the non-writing group:
Although the previous analysis revealed that Group 2 (written goals) achieved significantly more than Group 1 (unwritten goals), additional analysis were performed to determine whether there were also differences between the group that had not written their goals (Group 1) and all groups that had written their goals (Groups 2-5). This analysis revealed that the mean achievement score for Groups 2-5 combined was significantly higher than Group 1.
Conclusions:
1. The positive effect of accountability was supported
Those who sent weekly progress reports to their friend accomplished significantly more than those who had unwritten goals, wrote their goals, formulated action commitments or sent those action commitments to a friend.
2. There was support for the role of public commitment
Those who sent their commitments to a friend accomplished significantly more than those who wrote action commitments or did not write their goals.
3. The positive effect of written goals was supported
Those who wrote their goals accomplished significantly more than those who did not write their goals.
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My point here is simply that lists can help in a variety of ways. This study shows some evidence that a combination of accountability, commitment and writing down one’s goals demonstrates writing shit down enhances the likelihood of goal achievement.
But here is the most interesting point. Its not really about accountability, its more about eliminating stress. Yeah. List making has its highest value not in actual productivity, but actually with stress reduction.
Stress?
Yup. There is a guy named James Fallows who wrote in 2004-something the fact that our brains may not be able to remember shit when it gets overloaded and, yet, at the same time the brain also can’t forget. Basically that is the cognitive paradox – overload and locked & loaded.
Regardless.
That sucks.
At some deep and not very efficient level the brain is always chewing over all the things you should have done, but haven’t. Worse? As it chews away it tends to remind you of them at the worst time – typically in the middle of the night.
What this suggests is that most of our stress comes not from having too much to do, but from trying to keep track of it all. Which explains why, when you’re feeling so overwhelmed and you finally sit down and make a list you tend to experience a sense of relief. I would be remiss if I didn’t point out that this sense of relief occurs even if the tasks just written down remain as unfinished as when you began. Yup. But now your brain has a plan to chew on. Basically you have offloaded the job of remembering them to an “outboard brain” which then permits your actual ‘inboard brain’ to relax a little.
Regardless. Here is the deal.
If you are in a business you can make lists until you have an entire wall covered with nothing but lists, but, frankly, all the shit on your lists and why they never seem to get done are typically a reflection of the systems around you, or more specifically, the lack of systems as well as people who do not follow the system. Yeah. I just gave everyone who isn’t getting things done an excuse.
I am kinda okay with that excuse because, let’s face it, most companies just have crappy systems. Mostly because most business is done verbally or via email and true project management gets relegated to behind “all the shit we have to do now.”
Please do not misconstrue anything in what I say because project management is hard.
REALLY hard. Especially in a business organization.
Which leads me back to the main point of today’s piece:
EVERYTHING IS PUT INTO WRITING.
NO EXCEPTIONS.
It keeps you organized, because you no longer have to keep stuff in your head, but you can externalize it to a piece of paper, and later you can process it.
Why write it down?
It’s pretty simple. I don’t need research nor any guru to tell me the key thought.
Although there is no proven limit of how much stuff you can remember, there is always an opportunity cost. You cannot focus on too many things at the same time. Writing shit down is a powerful simple way to focus your attention, keep track of shit, and create a permanent record for the future.
Here is another factoid that should encourage you to write shit down: the Act of Writing Helps Your Memory.
Yup.
Have you ever noticed that when you write a shopping list, you can remember almost all the items on it without glancing at it? Or when you have a bright idea and scribble it in your notebook, you can remember it all day? The very act of writing things down helps to get them lodged into your long-term, not short-term, memory.
Look. Writing shit down on a consistent basis seems like a Time burden and often seems to not bear any obvious benefits. But, beyond achieving goals, lists can actually saves time.
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“Things which matter most must never be at the mercy of things which matter least.”
Goethe
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Lists can save you time because they can help you decide what to do. I say that because not everything on a list is of equal value. Suffice it to say there are want to do’s and need to do’s. It was Stephen Covey who did an excellent job outlining how to think about things on your lists. This matrix is the creation of Stephen Covey <which he discusses in his book,
“The Seven Habits of Highly Effective People”>.
Central to this matrix is organize and execute around priorities.
If we classify activities by urgency and importance, you arrive at the matrix above. Urgent means it requires immediate attention. Important has to do with results, it contributes to your mission, values or high priority goals. He advocates spending as much time as possible in Quadrant II, feeding opportunities and starving problems. The time you’ll need to add to Quadrant II will come from Quadrants III and IV. As you begin to spend more time in Quadrant II, the issues in Quadrant I will begin to dwindle.
Which leads me to writing shit down and the quality of idea output.
Simplistically, off target ideas are bad ideas.
<yes … there are bad ideas>
Many people equate success in ideas to how nice the idea looks or feels or how quickly it was “turned
around.” Some people equate success to quantity + speed to generate. And, yeah, I cannot argue that those things are important in today’s ‘cram 10 pounds of shit into a 2 pound bag’ and slightly frenetic <if not verging on chaotic> business world, but bad ideas are bad ideas and quantity & speed are not enough.
In today’s world just getting shit done doesn’t hack it; it has to work. It has to produce results. Turning crap around around in record time only means that you are an excellent crap producer. You check a whole bunch of shit off your lists, and you may show up in monthly meetings pointing out how much shit you have checked off your list, but at some point someone is going to point out all you have done is generate shit lists.
But, back to poor ideas.
I’ve been around the ideas part of business for almost forty years. In the process of doing thousands of ideas assignments, I have learned there are basically two things that contribute most to good ideas:
quality input
=
time
Good input is critical to good ideas and the proper amount of time for the input ingredients to cook to create the idea pretty much will make or break the quality of your output from your list items. I would like to note that adequate time may be one of the most underrated important factors in the ideas process. Yeah. The difference between bad ideas, good ideas and great ideas is always about having the opportunity to look & think about what you did yesterday. I can guarantee an idea given a chance to be finessed, to be rethought a little will be a better idea in the end.
Time <some … not an infinite no deadline amount> makes an idea better.
Anyway. I thought about this after seeing another one of those lists of ‘5 things successful people do’ and, humorously, making lists almost always seems to be on that list.
It’s kind of crazy <in my mind> because we Americans are, and always have been, list makers.
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“Americans are good with to-do lists; just tell us what to do, and we’ll do it.
Throughout our history, we have proven that.
Colonize. Check.
Win our independence. Check.
Form a union. Check.
Expand to the Pacific. Check.
Settle the West. Check.
Keep the Union together. Check.
Industrialize. Check.
Fight the Nazis. Check.”
Marianne Williamson
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In the end. What is the best reason to write shit down?
You avoid verbal project management <which is a 98.32764% chance of failure if verbal>.
If you want something, or something done, write it down.
Nothing should be done on a verbal basis.
Things get lost when not written down. Thoughts, ideas, input, well, anything.
There you go … writing shit down means the shit has a less likelihood of getting lost. Ponder.



Throughout our history, we have proven that.
than it does in the past.
I am fairly sure you really cannot leave a memory, or the past behind. I do know for sure that if you do try and leave it, uhm, it will never stay exactly where you put it.
I am not a psychologist nor am I some Life coach just an everyday schmuck who has had a shitload of experiences in Life and figured out trying to ‘leave behind’ some past memory & experience truly has a snowball’s chance in hell of working. So I figured I would try just bringing the along for the ride as I accumulate them to see how that went.

At the root of mediocrity?
In the end.


In most of the world progress, or being smart, is defined by some outcome or achievement, i.e., what did you do today. In other words, output. Smarter, on the other hand, is an input progress. What did I learn today that made me just a bit smarter? Input. Smarter often doesn’t have any immediate ‘output’ consequence just a nice intrinsic consequence, i.e., I am a bit smarter. My point is lots of smart people do smart stuff and produce a lot of smart things, but generally speaking, their output can only either (a) offer stable consistent value or (b) diminishing value. In other words, there is little lift in future value. They have specialized their craft <hence, ‘smart’>, tied it to output <execution well done> and will pound that particular smart nail into whatever wood you put in front of them. to be clear, once again, this has value.
Look. I have purposefully used smart & smarter today because I worry the world, and business, is getting stupider on a daily basis. Ok. Not really. I imagine we are actually getting smarter every day, yet, the overarching public narrative just seems stupider every day. It’s just that it sometimes feels like smartness is whispering and dumbness <or ‘simplification’> is shouting. All of this dumbing down seems to center around complexity and simplicity. It just feels like because we increasingly understand the world is complex, we have increasingly become convinced simplicity is the key to, well, everything. The truth is almost all hope, and possibilities, and even meaning, resides in managing complexity (if not the complicated) and fear (including lack of risk) thrives on simplicity. I would also be remiss if I didn’t point out meaning, itself, becomes quite brittle in a simplicity world.
I just said that.
related to business value provided and in this case that translates into “we are paying him because he contributes to the likeability in our culture” (maybe suggesting he contributes in some way to social cohesion). Which leads me to bad. Bad in that everyone else in the company senses that if you don’t really have anything to contribute, but figure out how to be likeable you can pull down a sweet salary and get healthcare.
This is about Geronimo and it’s not. Geronimo was a Chiricahua Apache who, after his family was murdered by Mexican troops, pretty much dedicated himself to revenge as a warrior. Ok. At the same time he dedicated himself as what we would call “anti-establishment” in today’s world. He just wanted to be left alone on lands he believed was his tribes, to live with people he loved, and live a life he loved. My point is it is difficult to talk about Geronimo and some fairly heinous actions without at the same time acknowledging the context, the environment, within which he did those things.

There are so many people in the business world (and government) who seem too focused on following the past literally. They see things and suggest they can be replicated by turning a number of contextual dynamics into a pretzel. I believe ignorant simplistic use of knowledge or information leads to stupidity. And it is silly stupid to believe anyone or anything can replicate the vague outlines of past events into the present.

beyond the fishing grounds we have always used and lead us to new lands that maybe we had only heard of before.




It’s okay because you put in the effort, you worked hard, you did things the right way, you didn’t cut corners, you didn’t demand much, therefore, you want to take a moment and reflect on what YOU “have to show for it all.”




