===============

“A single dream is more powerful than a thousand realities.”

——

J.R.R. Tolkien

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Well.

This is part 2 of the outcome generation … and that means I plan on discussing what we have wrought by focusing so much on outcome in business. I would suggest there is actually a slightly unexpected outcome of having become an outcome focused generation.

What do I mean?

Surprise, surprise, surprise … the young people come in every day to work thinking it is all about outcome.

Results, baby, results.

Fun?

Say what!

Passion?

WTF.

Outcome?

You bet.

In fact … business says “give me results when you come in … or get out.”

Some research.

Just to make everyone feel better … there is a real reason young people do this <actually all of us have this mental feature>.

Now.

To be clear … this mental feature is no excuse … and outcome gets driven by an out of whack business barometer of what is important <kind of> … but there is a reason.

It is called ‘adaptive ignorance.’

This adaptive ignorance is there for a reason — we celebrate it as “concentration” and welcome its way of easing our cognitive overload by allowing us to conserve our precious mental resources only for the stimuli of immediate and vital importance, and to dismiss or entirely miss all else.

“Attention is an intentional, unapologetic discriminator. It asks what is relevant right now, and gears us up to notice only that.”

But while this might make us more efficient in our goal-oriented day-to-day, it also makes us inhabit a largely unlived — and unremembered — life, day in and day out.

This adaptive ignorance is a mental tool we adopt to concentrate, and avoid extraneous overload stimuli, so we can pay attention to … well … results.

Outcome.

This adaptive ignorance also suggests a generation more and more constrained by a couple of things:

–          Productivity/outcome <just getting shit done or out of the way or solved>

–          The ways we learn to see the world.

In addition … as we adapt our thinking to concentrate on what we believe is most important <at the exclusion of other things> we create something researchers call ‘search images.’ These are things all of us employ when we need to narrow our attention in a goal-oriented task. Unfortunately … this is only helpful or even possible if we know what to look for. In business this comes to life in bar graphs that get higher & higher as they move to the right or highlighted milestones written on big boards and crap like that. They narrow our attention <at the exclusion of other things>.

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“More is missed by not looking than not knowing.”

Thomas Mccrae

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Regardless.

This version of adaptive ignorance within the younger generation, this thing we older folk have created, has had an additional unexpected outcome. We seem to have a higher dissatisfaction, or even lack of respect, of the younger generation than even past generations have had.

In fact … I would argue this is so because we self absorbed older generation spend so much time thinking how worthless the younger generation is we don’t stop and think about why this may be so.

Well.

Think about this:

–          Why is it that so many of us older folk are stepping back and thinking about doing something that we call ‘matters’ now?

–          Why do we have bank accounts, houses, good educations, nice cars and cool clothes … and still seem to want more?

Well.

I call it the burden of the “empty outcome” syndrome. That is the disease of the older generation work force.

What do I mean?

We have spent years and years in business everyday cranking out results.

Numbers … numbers … numbers.

More … more … more.

If you didn’t?

You weren’t successful.

What did we teach our kids?

Results, results, results.

Win <at any cost>.

Get good grades <not what did you learn>.

They watched us come in and out of the house … working gobs of hours … noticing that we were not really sure we liked what we were doing but always seeking to accumulate results <things, outcomes, etc.>.

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“There are two ways to get enough. One is to continue to accumulate more and more. The other is to desire less.”

G.K. Chesterton

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But.

Here is the deal. The real truth.

What I believe many of us older folk are just understanding … it really ain’t about outcome <as we have defined it to date>.

There is more to life than ‘outcome.’

And, well, we feel empty now that we know this after having worked for years and gobs of hours solely focused on outcome <hence the ‘empty outcome syndrome’>.

What is the empty part?

In 1949, Harry F Harlow, Professor of Psychology at the University of Wisconsin, outlined something called “intrinsic motivation” … or the joy of the task itself. Research reflects that for most complex tasks intrinsic motivation is a much more powerful drive than any external motivator.

And a key part of this motivator is purpose.

Daniel Pink has stated … “The most highly motivated people, not to mention those who are most productive and satisfied, hitch their drives to a cause larger than themselves.”

Research bears this out. In other words, outcome … or even economic incentives alone … do not cause individuals to perform complex tasks better <but intrinsic motivation will>.

In the end.

While an older generation rue careers of outcome … staring in our business  mirrors seeing only careers of empty outcome … we are at the same time extremely uncomfortable with a younger generation who doesn’t think but rather is results-oriented <and, yes, they can be very different and siloed>.

We have wrought this.

We can undo this.

Now that is an outcome I can embrace.

Let’s destroy the obsessive focus on outcomes & create a business world focused on substantive intrinsic motivations.

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“It’s terrifying how quickly we can find homes in the hearts of others.

And equally as terrifying how quickly we become homeless when their hearts no longer have room for us.”

—

Michael Greywood

==

So.

When I first saw this thought I didn’t think about personal relationships … I thought about countries and leaders and business leadership.

In particular … I thought about how we, individuals, invest in a business that has hired us … or a country as a patriot or citizen … and how we feel when their ‘hearts’ no longer have room for us.

The foundation of that thought is … well … that our country, and our business job I imagine, is our home. That may sound a little too personal but if you take a moment and think about it I would guess that thought is not farfetched.

And I am surprised more leaders don’t acknowledge and think of it this way.

And I am really surprised more leaders do not understand that people can feel this way.

Look.

It really is not a stretch to think this way. What the heck. It is a “to-market” business strategy … so why can’t business leadership people feel the inverse.

Starbucks had their third location strategy <business, home and somewhere else, i.e., Starbucks> which acknowledged that any time any person decided they would invest any significant amount of time parking their happy ass anywhere they would in some form or fashion start thinking about it in terms of ‘home characteristics.’ And … lo an behold … we people embraced the idea.

Regardless.

I will admit. I wish we would start thinking this way with regard to home and people and how they react to things.

Well.

At least I wish politicians and business leaders would start thinking this way. I assume they do not because, more often than not, in today’s’ world we seem to get stuck on the ‘one most simple message we can find to say’ strategy.

That messaging strategy, towards people, kind of combines ‘keep it simple stupid’ <i.e., treat people like they are stupid> and ‘focus’ <as if people cannot handle a multi faceted thought>.

And that is … well … just fucking stupid.

Just turn on the TV today and watch the news and you will see pundit after pundit lining up in front of the camera espousing some simplistic ‘this is the topic’ to talk about.

They are wrong. Dangerously wrong.

I say that because one of the first things you learn in the communications business is that the most powerful messaging is not emotional … nor is it rational … nor is it money … it is the combination  … we would call it ‘head, heart & wallet. ‘ If you own this combination, this version of a value proposition, you own the message and the message recipient by … well … providing the ultimate value to someone.

On a side note. I tend to believe we forget this lesson in the cacophony of online “this is what is most important” simplicity nonsense.

Anyway.

Sure.

You can appeal to someone emotionally.

Sure.

You can appeal to someone rationally.

Sure.

You can appeal to someone monetarily.

And, sure, that person can justify their decisions, actions and behavior based on the one aspect which originally appealed to them.

But.

There is no debate … if you appeal to someone’s head, heart & wallet you can be sure they will not have to justify anything … it will ‘just be right.’  In other words … they will truly be ‘home’ within that type of message <metaphorically ‘home’ is in the center of that nifty triangle I shared above>.

Now.

The moment you forget that is the moment you start flailing about on why people are dissatisfied with a country or business or “why isn’t our message being received” <and why are they angry>. And, look, if you accept what I am saying … I could then argue no one is truly angry … they just don’t feel ‘home’ and they want … well … home. That may sound philosophical but I would suggest that thought is more meaningful than the superficial tripe you are hearing at the moment about anger and anti-anything. People just want their frickin’ home.

I say that because, of course, now I see headlines shouting “it’s about the economy, stupid.”

Well.

As I just noted … it is and it isn’t. It surely is because that is ‘the wallet’ part of messaging. But I can’t sacrifice head & heart just to showcase the wallet benefit.

Here is simplistic truth.

Home is not just about where I hang my hat … it is where I rest my head, heart & wallet. Not only do I want someone to offer me a home where I can have it all I truly tangibly want a place where I can have it all.

And it is ludicrous to me that anyone can suggest just one thing is more valuable then all three things.

And it is ludicrous to me that anyone can suggest I should build a message on one thing rather than all three.

Not to be redundant but it is ludicrous to not recognize that home … as in a country … as in a business … is made up of head, heart & wallet.

Any leader, business included, who does not recognize that, or decides that one is more important than the other two, is destined to be a crappy leader.

Yeah. I will admit.

I look around and see a shitload of crappy leaders. Well. At least from a communications and messaging standpoint.

It may very well be that one-on-one they get this whole head, heart and wallet thing … but publicly I hear a shitload of leaders who don’t get it. All they seem to do is follow the shiny object of the day.

Money & economy? Let’s talk wallet.

Values & hopes &social needs? Let’s talk heart.

Pragmatism & practicality? Let’s talk head.

It’s crazy. Just fucking crazy <and a little stupid> how this discussion takes place.

I will also admit as I think about who does get it that I am slightly amused that the three best songs I can think of with regard to home are sung by women <and yet it is mostly older men who lead countries and businesses>.

House of Hope by Toni Childs.

This House by Traci Spencer.

House that Built Me by Miranda Lambert.

All these songs suggest a home, a house, represents more than just money and more than just one person.

Home represents a number of people and hopes and dreams and desires <possibly centered on what it all means to the individual>. Maybe not united in some simple way but stronger together rather than apart.

Stronger together when viewed through a lens of dreams and desires and hopes rather than all those things views as simply parts of a whole.

Stronger together when not divided in thought and when the place embraces the individual while not closing out the whole.

Yeah.

Sure.

Sometimes we can capture home as a person.

And it is maybe in that last thought our leaders could learn a little something … if home is a sometimes a person maybe the way to reach people is to think like a person <instead of some talking head who says what they think they should say because everyone is telling them it is the important thing to say>.

Yeah.

Sure.

Sometimes this is easier said than done.

But leadership is not simple and it surely demands something more than some simplistic message.

That said.

I have one simple last thought with regard to leading … okay … three things: head, heart & wallet.

If you, as a leader, recognize those things and how they represent ‘home’ and how terrified someone can be if you take what someone feels is ‘their home’ away from them … well … you cannot go wrong leading with that in mind.

======

“Crocodiles are easy. They try to kill and eat you.

People are harder. Sometimes they pretend to be your friend first. “

—

Steve Irwin

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“And I do not assume that my experience is universal. It is simply mine, and I offer it to you as a window, dirty though that window may be.”

–

opticalnoise (a blogger)

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Ah.

Sometimes young people say things with the type of panache you only expect from older people. This young blogger wrote the quote and I liked it enough to use it.

The basic thought many of us ignore. Experiences are personal <unless there is enough similar critical mass to make it quasi-universal>.

And in the business world I often find myself debating with people when they offer their experience as …. well … not dirty but rather … well … universal (and that is an issue).

Two basic thoughts.

–          Research of one is not research.

–          The odds that the person relating the experience <in business management> actually reflects mainstream American <or any mainstream consumer> is so low that, well, even Las Vegas wouldn’t take them odds.

Bottom line?

Realize that your experience is most likely not universal <particularly when discussing business … but beware when offering personal advice also>. This may seem like a no brainer, but I can’t tell you how often this basic rule is ignored. WE, even the most savviest behavioral people in business, ignore it all the time <alebet in degrees not wholesale>. I think a large part of it is that is because people personalize their experience <or their wife/husband’s/group of friends> that they cannot fathom that no one else feels exactly the same way.

Anyway.

All that said I am now going to share my dirty window experience list <although I actually stole the original thought from a blogger named arina and put my own dirt on some different windows>. I created the list because I almost have it all figured out <yeah … not so much>. Thinking back from my personal experiences I believe there are a few universal experiences <let’s call them windows we all peer through on occasion just for the sake of this post)> that seemingly work without fail throughout life:

–          The Karma window

Karma is this random thing floating out there in the ether that somehow impacts cause & effect on all of us. Simplistically … for every action there is a reaction. Yeah. Every action <and thought just in case you have forgotten>. It is amazing to me how often we forget that our actions always, yes, always, have repercussions.

Whatever force we exert … things we send into the ether around us in the form of our thoughts, feelings and actions … comes back to us in kind (if not sometimes multiplied). There are no exceptions and you get no free passes. Oh. Please note I included thoughts & feelings in the “cause” column. That is truly the Karma aspect. Somehow … someway … thoughts & feelings enter into the ether as some type of tangible force (or ’cause’) that often creates a nuclear-sized effect. Never forget that.

–              The Life window

This may actually be a different pane of glass in the Karma window. We are all connected by invisible glass in one window … called the Life window. When we hurt someone or when we pass judgment on someone … we are affected as well. Sorry. Life, for some reason, just likes to keep everything balanced.

What that means is you are probably better off (or more likely to be happy) if you attach what you care about (and Life objectives) with good intentions for other people. If you look at it selfishly, when your objectives benefit other people there is less difficulty in achieving them. Oh. And others will assist you. If you don’t look at it selfishly … well … just assume more good shit will happen in your life if you do good shit (and think good shit about other people).

–          The Creation window

Everyone is creative and every one has unlimited creative potential. It is just how you define creation. Create art. Create financial success. Create the most awesome balance sheet your company has ever had. Create a kid that will be the next president. Everyone one of us has the potential to create some type of greatness. You just have to make sure the window is open and the blinds are open. Oh. And make sure you know that you actually have that window.

–          The Neutrality window

Life is neutral. It does not play favorites. This is probably a derivative of the balance thing. In the absence of good & evil Life probably wouldn’t choose sides but rather stay in bed taking a nap. Life does not decide someone is more important or less significant. Life never randomly punishes.  Life never randomly rewards. Nothing is random but pretty much (with some notable exceptions) everything is earned. Everyone is given an opportunity to learn something (which ultimately is the key opportunity for personal success). Everyone pretty much has a chance in Life (albeit it is tougher for some people than others).

–          The Action window

This is the window right next to the neutrality window. In the absence of individual action Life will do its own things in its own time. Life does not just happen to us. It requires our active participation. Remember. Life is neutral. If you are inactive … Life is inactive <with you>. It will not take interest in you until you take interest in it. It is too busy paying attention to people paying attention to it.

–          The You cannot Ignore ‘What is’ window

“What is” will evolve into “what will be” when ignored. That I guarantee. In other words … you will continue to receive what Life gives you even if you refuse to accept it. If we ignore our problems, they will only get bigger and more urgent. If we ignore opportunities, they will cease to exist. If we refuse to learn lessons from the past, larger, more serious, lessons will be given to us. If we obsessively pursue a goal or idea that is not right for us, it will elude us until we accept that we can live without it.

–          The Stagnancy window

This one is the opposite side of the Action window pane. And this one is a warning. Stagnancy is addictive. What I mean by this is, if the view from your window is awesome, you can find yourself sitting there doing nothing but enjoying it. So. This I guarantee … it may be a beautiful view today but if you don’t move … and just stay there … it will lose its appeal. Stagnancy is the death of inner growth and happiness (or seeing beauty in life). When you do not use skills you lose them. Similar, without continuing effort in personal growth, you are doomed to fall back as Life continues moving. What happens then? Obsolescence.  Life, and people, and thoughts, and whatever …. just pass you by.

–          The Impatient window

Impatience is sneaky in life. Sometimes it can disguise itself as ambition or ‘goals’ or things like that. Because the allure, and desire, of success is something we all desire. And we may like the idea of instant gratification or easy success or short cuts … but deep down all of us know that things of value have to be earned. And that is where impatience rears its ugly head. You are peddling as hard as you can toward success … but as look through this window you are impatient, and it is challenging, because you want it NOW … but this window is about patiently waiting for the reward to come in its own time. Ok. This doesn’t mean you should be scared to do things nor shouldn’t be ambitious … this is more about having some common sense. Good things typically don’t come easy. If it were all that easy anyone could do it. Maybe learn to be patiently impatient for success.

–          The Reality-based Optimism window

Here is a reality <2 of them actually>.

1. Negativity begets negativity. If you think negatively I can guarantee you will never attain happiness.
2. Uh oh. But. If you always think optimistically I can guarantee you will always be disappointed <sorry about that>.

So can you ever be happy? Yup. By being realistic, but being optimistic. A truth in this window? Good things DO happen to good people. Well.  Let me be specific … that is ‘good people who exhibit some reality-based goodness’. By the way … for anyone who wants to debate the view from this window …. research (published in Proceedings of the National Academy of Sciences)  predicted in simulated models that generosity/trust pays. Mathematically they found it pays to be trusting in the long run even though you will sometimes be cheated (so that is how Santa can figure out how to assess naughty or nice).

–          The Trade-off window

For everything you gain you have to give up something else. This is an unfortunately simple complex dirty window.

And the last.

–          The Desire window

This window sometimes has a weird filter over it that makes things not look as they really are. What I mean by that is not everything we go after is what we truly want. Sometimes we only think we know what we want … and sometimes we don’t know what we want until we get it. Maddening? You bet. But everyone has this window. Unfortunately this window is most typically found in the main room so you look through it a lot. This window is also, individually, often the dirtiest. You will be tempted to go to other people’s houses and look thru their “desire window” and hope for some guidance. Sorry. No can do. Your Desire window is your Desire window.  I kind of think they are like snowflakes … no 2 the same. You will probably not have a more aggravating window in your home. Too bad. Every home has one.

So.

There you go. I would suggest these windows are universal but will be individually dirty in different ways. At best you should try and wipe each one as clean as you can <smudgy is better than dirty>. While I made my personal experiences universal … I do look through other people’s dirty windows as often as I can.

Like the opening quote said … they offer a view … regardless of how dirty the view may be.

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“When you make a choice, you change the future.”

―

Deepak Chopra

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“Oh, yes. Choosing… it has always hurt. And always will. I know.”

―

George R.R. Martin

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Ok.

This is about Intelligence … and making choices.

Why do I put both of these together? Well. Do you know the origin of the word ‘intelligence’?

<because I did not>

Intelligence is derived from the latin verb intelligere … which actually means “to choose among.’

Hmmmmmmmmmmmmm … so that means an intelligent person isn’t a smart <high IQ> person or one who has reams and reams of knowledge and factoids stored away in their pea-like brains <although I envision it could increase the likelihood of actually being intelligere>.

It actually suggests that the ‘intelligent’ are those who can discriminate fact from fiction, truth from lies, which half of a half-truth is the important half … and I imagine those who can discriminate … even if only between the bad and the worse.

Oh.

And, of course, that means intelligere is founded upon the concept of choice. And not jut the ability to discern the choice but also the character, and fortitude, and smarts … to actually make choices.

In addition … intelligere demands one have the curiosity to have at hand that which is needed to actually create, and have, ‘the among’ available.

Uhm.

The ability to ‘choose among.’

Once again … we seem to face the uncomfortable truth that things are rarely black & white, choices are inherently unclear and a simple “if this then it must be that” linear choice is almost never at hand.

Intelligere is … well … not easy.

Look.

I don’t know that I really have a point to make here today.

I simply found this interesting. It made me think about what I perceive as ‘intelligence’ in people.

I know I had always simply thought people who were smart were intelligent. And, frankly, I didn’t think much beyond that.

But.

Assessing intelligence not just as being smart but rather what you do with those smarts?

Whew.

I like that.

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“Believe those who are seeking the truth.

 

Doubt those who find it.”

 

————

Andre Gide

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Well.

If I could earn a salary being a truth seeker I would sign up today. In fact. I believe we need a job like this.

I think we need a job like this because … well … Truth is significantly more elusive than I tend to think we believe. Truth is rarely simple … certainly not as simple as we would like it to be and even more rarely tied to what could be misconstrued as “common sense.” Truth is often complex, nuanced & tinged with contradictions.

And because I believe what I just wrote … I am always wary of those who come out blazing by speaking “the truth.”

Why? Things are rarely black & white. I also imagine I say this because my truth attitude is tempered by the fact I have been called optimistically cynical.

While my incessant curiosity always has me pursuing new & better & different knowledge <which inevitably create unlearning> I guess I question everything upfront. This means I filter thru everything I hear & rarely accept it as “it is what it is,” I imagine this is my cynicism part <or maybe one would hope as I have become older I can judge what to question and what to accept upfront>.

My optimistic side?  I always believe great things come of the cynicism filter <rather than use cynicism to drag things down>. Maybe this style of mine insures I feel more confident in what I know versus what I don’t know as well as draws my thoughts & thinking a little more away from opinion & more towards truth, fact & real knowledge.

By the way. I would like to believe more people <and society … and business … in general> would benefit from a filter like that.

Regardless.

I would like to believe I am one of those people who is constantly seeking truth. I may not be, but, it is certainly a good objective to try to attain. And I would welcome anyone on to my truth seeking team <as long as they truly were open to “unlearning to learn”>.

I do know that I believe as long as you are ‘seeking’ … you are being persistently curious … and … well … there are worse things to be.

I do know that I believe we need more persistently curious truth seekers in today’s world.

Anyway.

Truth seeker.

Well.

That is certainly a title I would like to put on a business card. Tough job but, whew, I would do take this job in a second.

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“We should place confidence in our employee.

Confidence is the foundation of friendship.

If we give it, we will receive it.

Any person in a managerial position, from supervisor to president, who feels that his employee is basically not as good as he is and who suspects his employee is always trying to put something over on him, lacks the necessary qualities for human leadership – to say nothing of human friendship.”

—–

Harry Humphreys

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“The conventional definition of management is getting work done through people, but real management is developing people through work.”

—-

Agha Abedi

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Well.

Leading and managing people is possibly one of the most rewarding things you can do in a business career.

Firing people is possibly one of the most unrewarding things you can do in a business career.

Unfortunately these two things are inextricably linked.

I could argue that once you assume responsibility for firing someone … you learn more about yourself, and I imagine others learn about you, than from almost any other responsibility you assume as a leader.

No one likes firing people. Well. No one who is any good at business leadership. I don’t care if you absolutely hate the person you are firing, if the person has actually committed a fireable offense and you are in the right to fire them, or even if you fire someone for good reason … suffice it to say … it never feels good to fire someone.

And because of that … a good business leader never delegates the tough termination. And they never send someone to terminate a direct report.

Generally speaking … you fire anyone who is a direct report, or you were directly responsive for hiring, face to face.

Yeah.

This may not be, logistically, the easiest thing to do but it is part of the burden of responsibility. It is the mantle you wear and it is what you are obligated to offer the person being terminated – dignity & respect.

Anything less than that and you are shirking your responsibility.  Anything less than that is … well … chicken shit. And you are a chickenshit business leader if you do not do these things.

Sure.

What I just shared is a hard lesson but one business people learn in young management.

I will never forget the first person I ever fired. Paul.

An absolute great guy in absolutely the wrong position and possibly career. But that doesn’t mean it was easy to terminate him. While I was 99% sure it was the right thing to do <and my boss and her bosses agreed> there was an extraordinarily loud 1% in my head that kept me awake that night.

Inevitably he chose a different career and went on to become an SVP of sales.

And he was kind enough to drop me a couple of notes to tell me it all worked out for the best.

But I will never forget firing him. I can honestly say I never forget anyone I have fired <and that is a semi-long list after years of management>.

However.

I would like to think my leadership career is measured more by the people I did not fire.

Not firing, in a larger organization, can be harder than you think.

I think I spent more time explaining to the most senior people why I would not fire some of the people I managed than I did ever discussing almost anything else about employees with them.

Well. That is … it felt that way.

The crap that floats upwards into senior leadership about individual employees is amazing. The littlest mistakes and quirks seem to take on exponential size when it arrives at the most senior people — and they do not hesitate to share their disproportional views.

Regardless. All of those views cut into the ‘trust belief’ … are they respected within the organization, do they have the trust of the organization and can they be trusted with their responsibility.

And that is when you earn your stripes as a manager. You do not cave in to the ‘easy thing to do’ but rather stand up for your people and let the chips fall as they may. Oh. And you learn it is totally worth it to not take the easy way out.

Let me be clear.

No one is perfect. I was not a perfect employee nor was a perfect manager. And, yet, when judging employees there sometimes is the ‘perfect measure’ of which becomes the absurd standard.

Yes.

We should judge senior people more critically but we should judge them fairly.

Anyway.

I didn’t fire a lot of people. And I can think of at least 4 who made me incredibly proud that I didn’t … despite some pressure from others to do so.

All 4 of these have sent me notes at different points, not thanking me for not firing them but rather for simply giving them a chance, believing in them and seeing something in them that they knew <because all employees know when they are under ‘the human resources microscope’>  many others didn’t.

All 4 of them have been professionally successful and, more importantly, are solid good human beings. Neither of those are because I didn’t fire them but rather vindicate the non-firing decision.

All that said.

Firing someone, despite the pain of actually doing it, is often the easy way out and is certainly a way to avoid looking at your own flaws.

Flaws? I sometimes believe one of the hardest things you can learn in your career is that your best is not particularly special.

Learning the fact that your talent, in reality, is matched by a shitload of people.

Learning that your best is relatively easily matched by a shitload of people.

It is an unfortunate truth that:

• Talent is talent.
• Smarts are smarts.
• And expertise is almost always relative.

At any given point in Life and your career you can look around you and, if you are self aware, you will note you are rarely the most talented, rarely the smartest one in the room and rarely the only expert.

Even on your best day you may not actually be the best.

I imagine that is a tough thing to get your head wrapped around.

But I also imagine if you do wrap your head around it evaluating employees and how you fire them is affected.

I always watch how someone terminates an employee.

You can learn a lot about people in that situation … and you can learn a shitload about how someone feels about dignity, respect and responsibility in how they terminate an employee.

===========

Postscript 1: under the general heading of “chickenshit” from a business perspective I will comment on a Trump firing:

There are hundreds of different viable reasons to fire someone and if you have the responsibility to hire & fire and it is ‘at will’ you can do what you want. But HOW Trump fired James Comey was chickenshit.

It wasn’t face to face with a direct report <or even face to face with anyone … just a letter delivered by a non-government employee>.

While there appeared to be no sense of urgency to terminate the action was taken with an absurd sense of senseless urgency which permitted Comey the indignity of being blindsided, in the middle of a commitment to the people who reported to him and not even in town.

This was a chicken shit way of terminating an honorable employee. It is indicative of Trump’s lack of character.

Postscript 2: Under the general heading of “this is some crazy shit” from a business perspective:

Firing someone for lack of confidence when the people who you are actually working for have a general lack of confidence in you is slightly surreal.

This may actually be the ironic point of this little postscript rant.

The stated “Donald J Trump fired his FBI Director because of ‘lack of confidence’ is … well … crazy shit.

Well. If that is a true criteria and I were to look at some national polling data I could argue Trump could be fired on the same criteria by the American people.

Most leaders do not defend their firing decision through childish name calling.

“Crying Chuck” .. “Richie” in quotes <instead of Richard>. Calling people diminishing names. Childish crap like that. I have been criticized as a leader for people I have fired, as well as people who I didn’t fire, and when appropriate I responded with some “why I did it” information but I never deflected my choice & decision onto others by suggesting they were not qualified to criticize … and I certainly always treated peers with a modicum of respect.

Tweet response rather than standing up in person

Sniping from the sidelines is not leadership.

Period.

‘nuf said.

=============

“Life is a test of endurance, strengths, challenges and patience.”

–

Kim Hoth

=================

“We are many, many people and yet we are one. What we do today with our thinking, what we do tomorrow with our thoughts, what we do with our actions and our interactions with people determines the course of the universe itself.

You are not powerless. You are not without power.” 

 –

Little Crow

=================

Well. I have written several times about how businesses fear doing what it truly takes to survive <for some good reasons & some bad reasons>. I was reminded of this because I just saw an article that said “GE is broken. Fixing it will be long & difficult.”

My 1^st thought?

They will fail to fix it just like Kodak failed to fix itself and … well … there is a long list of companies faced with ‘broken’ and failed to fix itself.

Oddly enough the reason is simple.

They weren’t willing to make the hard choices and were not willing to do what needed to be done.

== 

“Stop discussing how serious the problem is, and get serious about finding an immediate solution to it.”

Terry Mark

===============

This permits me to share my favorite business lesson. One from September 14^th 1812. The beginning of the lesson? On September 14^th 1812, the Russians set fire to Moscow in the face of Napoleon Bonaparte’s troops.

Yup. The governor of Moscow herded out most of the Moscow residents and then burned almost 80% of the city.

Just as a reminder to all non-historians this began the demise of Napoleon’s reign. This action not only permitted Russia to defeat Napoleon by forcing a debilitating retreat back to France, but it also began the demise of the Grand Armee of France. The point of this is, well, how far would you go to solve your business problem?

What happened on this date should make us all think about what we in the business world would sacrifice to win.

Look.

Do you imagine there was consensus in this Moscow discussion & decision? <hell no>

In fact. Can you imagine the first person who stood up and said “hey, I have an idea, how about we purposely burn Moscow so they can’t have it?”

<of course all said in Russian, probably after several liters of vodka, to the Czar and probably a couple of Cossack bodyguards … who have some very sharp swords>

Someone had some guts – lots of guts. I hesitate to believe many people in today’s business world have that type of guts.

The tough decisions are … well … tough. Hard choices are … well … hard. And I can guarantee they seem to get even tougher & harder when your survival is at stake.

—————

So would you be willing to burn your burn your business to win in the face of overwhelming odds?

——————

Far too often we try to keep our options open. Straddle the fence as it were. Keep some of what we value in place and do “radical” shit with other parts. 90% of the time that is simply mental masturbation. 90% of the time that is simply suggesting your Frankenstein strategy will help you survive … when what you actually need is a “6 million Dollar Man” strategy.

Sometimes you have to kill the structure to rebuild something better from the ashes.

I say all this because I believe more businesses, whether they believe their survival is at stake or not, should be sitting down and having the hard discussion … what ARE you willing to do to win?

Heck. Maybe most importantly. When you look at your situation do you even recognize how desperate your situation is?

<remember … someone in Russia recognized, and had the balls to say something about, the fact they were about to get their ass kicked>

I mention that because the business landscape is strewn with the wreckage of businesses that did not envision their own demise.

Next. Think about ‘burning the city’ as a solution.

I believe we can all agree that someone “stepped out of the box” with a solution. Ok. They actually stepped ‘into the box’ and said “let’s destroy the box.’

And let’s be clear. I have to imagine neither of these points, as stated above, were popular, well-received nor accepted as a 100% agreement “so what we will do” type of moment.

Anyway. Survival or not, one of the most difficult things a company can do is address their situation in the market. It is just not a fun discussion <usually lots of fingers get pointed in a variation of a circular firing squad>.

In general I believe most companies and businesses are pretty good at assessing their situation in the marketplace. I, for one, have been in a number of those types of meetings where everyone sits down and honestly assesses the difficult position they are in. In other words, you can see the hole you are in or heading into.

I also have been through too many meetings where that same business just isn’t willing to do what it takes to resolve the situation.

Hey. I am not suggesting this is an easy discussion <but at least we don’t have Cossacks with really sharp swords standing around us while we are discussing what to do>.

So.

Are you willing to put 80% of everything you have up in flames to win? I guess it depends on whether you believe the situation merits it. And that is a toughie for sure because we are certainly a country and group of optimists and in general we always believe there is a positive horizon. All that means is we tend to lean back in our expensive chairs in some expensive board room and think, well, c’mon … if you believe there is some positive horizon then burning ‘the city’ isn’t necessary.

But. What if it is necessary? Would you recognize it? Would someone in your group recognize it?

Oh. And if someone did would you listen?

Look. I don’t have the answers. And I am clearly a “burning the city” type of person. I am quite fine with destroying to create <not just destroying for the sake of destroying>.

You may not agree with me, but I would point out burning Moscow sure as shit helped guarantee the survival of Russia.

In the end?

Keep your eyes open. And keep your mind open to solutions. Most of the time we see the danger but, in our optimism, seek creative ways to navigate the danger all the while ignoring the fact danger has no finesse and is a sledgehammer. Ponder. Sometimes the extreme solution, while scary, is the right solution.

========

“The most successful businessman is the man who holds onto the old just as long as it is good, and grabs the new just as soon as it is better.”

—

Lee Iacocca

=================

“I have found that hollow, which even I had relied on for solid.”

—–

Henry David Thoreau

==========

Ok.

Let’s get the harsh truth out upfront. I am a 50something and I believe the older generation, mostly old white men, hollowed out business to the shithole point we face today.

That said.

Let me spend a minute on old white men <and I have the right to do so … because I am one> to explain why I believe this.

While a generalization, because there are exceptions, old white men have hollowed out the business world in their quest for “winning at any cost” and “maximize win-to-cash <making $>” ratio. These men have guided business to a level of so-called “greatness” through a variety of ‘great’ business acumen thoughts & business culture attitudes which were hollow attitudes and, ultimately, created fantastic looking hollow achievements.

In doing so they successfully hollowed out business.

Now.

The other aggravating thing I am doing today is, while I could write this without making this point, everyone should note that Trump is the poster child of this hollowness <and I will aggravatingly point it out over and over again>.

He has been the guiding light into this dark world of money grubbers with questionable moral compasses. You want some specifics? Here you go. This is how they have hollowed out business:

Capitalism

Capitalism is not inherently bad. In fact … it is an incredible engine for growth, innovation and increased wealth & standard of living for any and all.

But old white men hollowed capitalism. They took out all the good and added all the greed. I could partially defend old white men and suggest that they were simply participants in the arc of business history … but I will not. Peter Drucker pointed out the beginning of the arc in 1989 <as I noted in Salvation by Society> and we old white men could have eyed the arc and … well … stopped it. Instead old white men viewed the arc as an opportunity to not be burdened by morality & soul rather an opportunity to build personal wealth.

That is Trump in a nutshell.

Branding

Brands are fabulous creatures and not inherently bad. They offer us every day schmucks a nice heuristic way to make decisions and isolate differentiation in which we can make true choices.

But old white men hollowed brands. The easiest way to point this out is that we stopped talking about brands and started talking about branding. Old white men started looking at brands as vehicles of wealth and not vehicles of differentiation. Brands should evolve and not be constructed or built like some building of cold steel and cheap Styrofoam ceiling tiles. The whole concept of ‘building a brand’ is one of the most insidious concepts to infiltrate good and meaningful marketing and communications.

That is Trump in a nutshell.

Profit.

Profit is not inherently bad. Used wisely it contributes not only to personal, or individual wealth, but spurs on business growth in terms of innovation and employee development AND social involvement. But old white men hollowed the soul out of each dollar as they squeezed every cent of profit it of it. Profit is good only if it is not tainted by <a> greed and <b> at the expense of giving back <in terms of true societal salvation type things>. Businesses represent an important weave in the fabric of society and the moment a business ignores that weave and focuses solely on the profits of the entity itself … well … the opportunity arises to let the soul of each dollar made bleed out into the ether. And, yes, dollars can have a soul. Making money shouldn’t feed stock holders it should feed society.

That is Trump in a nutshell.

Wealth dispersion

Making money and creating wealth is inherently a double positive: proof of the value for your efforts and increased standard of living <not just in materialistic comforts but in real living>.

Old white men hollowed out the middle. This is more a byproduct of their business acumen more than anything else because I cannot really point out any specific behavior they consciously took to do this … but … suffice it to say that more went to the old white men and less to the ones who actually made the money for them.

That is Trump in a nutshell.

Communication.

Effective communication has been, and always will be, complex and complicated. But effective communication inevitably feeds into the minds and enlightenment of the listeners. If you dumb down communication inevitably you dumb down the listeners.

Old white men hollowed out communication. I imagine as they hollowed out everything else they found it inherently more productive to gain their objectives by hollowing out communication. Everything became soundbites, powerpoint bullet points and ‘elevator speeches.’ Effectively communicating complexity took on less importance than puncturing the mind with a quick sharp stab <and then walking away>. Old white men mastered the art of emptying communication to a point where businesses end up walking on the slippery surface of irrelevance <cloaked in a beautiful robe called “what is important for you to know.”>

That is Trump in a nutshell.

ROI.

ROI <return on investment> is a fabulous tool. It offers us every day unimaginative pragmatic schmucks an almost heuristic way to judge some fairly complex and complicated things in business.

But old white men hollowed ROI of anything intangible and along the way scraped away some of the most meaningful things associated with investment in their desire for simplistic “this led to that.” Certainly some investments have linear outcomes and results. But not all. And these hollow men in their black & white pursuit of profit, efficiency and outcomes became color blind.  Old white men started looking at people as equal to numbers & dollars and not organic organisms of less than linear productivity <in terms of Life actualization as well as business actualization>. These hollow men fell in love with numbers and began diminishing the value of humanity.

That is Trump in a nutshell.

Racism

Racism in the workplace is a stealthy virus invading the organism in ways that can create an unhealthy organism which sometimes seems to never attain its full potential despite producing results.

Old white men enable this virus to exist by hollowing out the meaning in any racism discussion, and real substantive actions, in business.

These old white men rose through the ranks of business surrounded by other white people, & few minorities, simply believing it was so because it was a reflection of those “who deserved to be here” (assuming everyone COULD be here if they worked hard enough). When in leadership positions & told about racism issues they didn’t really believe it, reluctantly doing things they were told they should do all the while thinking “it’s just political correctness”. The times old white men got trapped in diversity meetings & told 5 things they did & said that were racist in their heads they said “they can’t handle truth, they are too sensitive.” What this all led to was hollow efforts at addressing racism. They grudgingly implemented some initiatives, while publically espousing their enlightenment, but privately thinking it was a waste of time, energy & monies. All the while they believed white people never got any more breaks than anyone else or that there was never any inherent ‘privileges’ bestowed upon white skinned people.

What the business world ended up with was a generation of old white men who are the worst of racists – racists convinced they are not racist. Ultimately, any substantive efforts to address racism in business were hollowed out by old white men who didn’t really believe in them.

That is Trump in a nutshell.

Lastly.

Behavior.

I hesitated to call this “the hollowing out of morality” mostly because that sounded a little harsh and I tend to believe the reality within this particular hollowness is more pragmatic. That said … it doesn’t make it any better just that I didn’t really want to get into a morality & ethical finger pointing game.

Behavior

Leadership is a complex mix of personal, professional and pragmatic. When wielded well it is a beautiful tapestry of effectiveness, however, beauty is often in the eyes of the beholder when actual effectiveness becomes

the measuring stick. As a reminder, old white men leadership grew up in a business of dictatorship leadership behavior or, at its best, benevolent dictatorship.

Old white men grew up in the hallowed halls of hollowed leadership management. This means that their ‘management twitch muscles’ inevitably provide reflexive business decision making based on this.

The easiest way to point this out is that businesses have developed a myriad of cultural initiatives and, yet, old white men leadership tends to simply treat them as “feel good politically correct” initiatives. They view them as “society dictated” thinking and not “business dictated” thinking. Therefore, a hollowness was inherent in the organization between how the old white men leaders attitudinally approached the business, how they viewed behavior and how the organization actually behaved.

Old white men began talking longingly of straight talk, when people knew their place in business and ‘carrot & sticks.’  Old white men started looking at businesses in disdain as vehicles of political correctness and not stark effectiveness. The truth is that many of the old white men simply didn’t buy in to a better way of doing business and, therefore, when put in a corner & challenged revert back to the hollow management style of “do what I tell you to do and shut up.”

To be fair, old white men did not create this hollowness … they simply propagated it.

That is Trump in a nutshell.

All that said.

These old white men, in their heart of hearts, inherently do not care about a ‘better America’ from a soul perspective nor do they care about any aspect of ‘being a better person’ but solely attach ‘better’ with wealth, importance and wins.

I get angry.

I get angry because I do not believe ‘hollowness’ is the path to greatness. It certainly has not helped us reach greatness up to this point.

And I am angry because I have believed this, and known this, for decades.

And I am even angrier because we are now led by a hollow someone with a hollow platform, hollow plans, hollow skills, hollow dignity, hollow composure and no soul <that I can see>.

Look.

This can be solved. And it can be solved by … well … old guys like me.

==============================

“At any other time it’s better.

You can do the things you feel you should; you’re an expert at going through the motions. Your handshakes with strangers are firm and your gaze never wavers; you think of steel and diamonds when you stare. In monotone you repeat the legendary words of long-dead lovers to those you claim to love; you take them into bed with you, and you mimic the rhythmic motions you’ve read of in manuals. When protocol demands it you dutifully drop to your knees and pray to a god who no longer exists. But in this hour you must admit to yourself that this is not enough, that you are not good enough. And when you knock your fist against your chest you hear a hollow ringing echo, and all your thoughts are accompanied by the ticks of clockwork spinning behind your eyes, and everything you eat and drink has the aftertaste of rust.”

―

Dexter Palmer

===================

Old white men created the problems and … well … as so well said in the movie The Return of the Pink Panther … “you set a thief to catch a thief.”

Older people can reverse the problem in one fell swoop.

I could do it with a small merry band of contrarian older people (women & men) who have chafed in this hollow existence could bring some good healthy substance back into this wretched hollowness.

This is a unique time in history in which business, country and politics have intersected.

This is a unique time for older business people to right the wrongs of all they have wrought up to this point.

I certainly hope this happens, as an old white man myself, simply for the sake of redemption for all of us old white men.

===================

“You are talking crazy-person talk. Put your words in word places please.”

―

Buffy the Vampire Slayer

====================

So.

I have relentlessly outlined Trump’s shortcomings from a business leadership standpoint.

I have relentlessly outlined Trump’s dubious relationship with the truth.

But today I turn to … well … not even his words … but how he talks.

I mean … well … who the hell talks like this?

“You know, I’m, like, a smart person.”

Uh huh.

Yeah.

Right.

I can honestly say that after having sat in thousands of business meetings, hundreds of conference rooms, dozens of boardrooms and currently trade personal emails with a wide range of business executives … the only person I have ever heard talk like this in a corporate business environment was eventually fired, monitored as he packed up his office, and escorted out of the office by security people.

He was a whack job.

And he talked like this.

All of this makes me begin to think Trump may actually … sigh … not telling us the truth when he says, “you know, I’m like a smart person.”

<note: “like” falls into the same speech pattern as the valley girl “whatever”>

The evidence continues to mount just from the shit he says that he is … well … just not smart.

I know dozens of business executives.

I know some incredibly smart people … maybe even some brilliant people.

I know some Ivy League graduates. Heck. I even know a Wharton person <Stanford people tend to be smarter & I have never met a non-smart Yale grad>.

And what I know is that none of these people talk like this.

I am no psychologist but I imagine the people who talk like this, and the ones who talk in first person <Ricky Henderson most likely being the most famous first person speaker — he called San Diego GM Kevin Towers and left the following message: “This is Rickey calling on behalf of Rickey. Rickey wants to play baseball.” > are people who are actually trying to persuade themselves that they are smart, have a good brain and know good words.

I admit when I hear Trump talk, well, I teeter between repeating Rex Tillerson’s reported thought on Trump — “fucking moron” – and simply shaking my head and saying “who the hell talks like this?”

All I know is that it seems more cartoon-like than President-like:

———————-

“I went to an Ivy League college. I was a nice student. I did very well. I’m a very intelligent person.”

‘I’m, like, a really smart person’

“I am also honored to have the greatest temperament that anybody has.”

“I would say basically we talked condolence.”

“I have one of the great memories of all time.”

“Nobody has more respect than I do. Nobody.”

“Well, I think the press makes me more uncivil than I am. You know – people don’t understand – I went to an Ivy League college. I was a nice student. I did very well. I’m a very intelligent person. You know, the fact is, I think, I really believe, I think the press creates a different image of Donald Trump than the real person.”

“… my uncle was a great professor and scientist and engineer, Dr. John Trump at MIT; good genes, very good genes, okay, very smart, the Wharton School of Finance, very good, very smart

“My generals and my military, they have decision-making ability,”

“The response and recovery effort probably has never been seen for something like this. This is an island, surrounded by water. Big water. Ocean water.”

After arriving in Israel from Saudi Arabia, Trump told his hosts: “We just got back from the Middle East.”

And, of course,

Trump to hurricane victims in Puerto Rico: “Have a good time”

===================

I am not the sharpest knife in the drawer but, c’mon, no reasonable business person with any reasonable experience talks like this.

And we know that.

We do.

For some we knew this is not normal behavior earlier and for others it has been a grudging realization.

That said.

While we know no one should talk like this we have two problems in finally admitting it & dealing with it:

• The Slippery slope of excuses.

I have written several times about the “slippery slope of ‘just this once’.”

Just once becomes … well … okay just one more time … and then … oops … and you are well on your way on the slippery slope.

Suffice it to say a shitload of people are on the slippery slope with regard to making excuses for Trump.

And they know it.

And while those of us not on the slope can stand there and be righteous … I think it would behoove us to recognize that any slippery slope is a sonuvabitch to get off of.

We would be foolish to utter some simplistic tripe like “just do it” … just get off it.

We would be foolish because it is difficult — for everyone <if you have ever been on a slippery slope … despair, small lies, depression, etc. … you understand>.

Give someone a hand.

Help them.

Quit moralizing. Quit being righteous. Quit being holier than thou. Just fucking help them get off the slippery slope.

• Holding him accountable and our own accountability.

Oh … shit. Accountability is a two way street. No matter how heinous Trump may be on occasion if you hold him accountable … you will also be held accountable. What that means is it inevitably becomes a comparison of ‘failings.’

Well.

That sucked to type.

This means failings of character.

This means failings in judgement.

All of your own failings enter into the accountability fray <and I can guarantee he will bring them into the fray>.

If you make him accountable for his, you need to be accountable for yours <and do not be defensive in doing so>.

And this means dealing with a ‘counterpuncher’ who cannot discern the false equivalence between character failings and judgement and simply hammers away in his simplistic grade school rhetoric in a “if this, then that” pushback.

That sounds … well … horrible. But here’s what you have on your side.

Remember … who the hell talks like that?

Yeah. That’s his weak spot. Accountability does not need intellectualism so you can leave the high falutin’ words at home. Accountability of character & judgement is easy to articulate. It is easy because people really do know right from wrong and that how you win matters more than just winning … they just need to be reminded. And when they are reminded … people will hold him accountable.

Look.

No truly experienced normal business person talks like how Trump talks. They would get kicked out of any office in any viable business in America.

Trump has had 71 years, access to some of the finest America has to offer in education and the opportunity to learn more through experiences than most of us could ever dream for.

He has squandered them all.

Other than being able to bully his way through real estate transactions and make gobs of money off of licensing deals <which is simply being a grifter> he is hollow … hollow of even the most basic information a United States high school senior possesses.

If we cannot win against someone who talks like this, who is hollow … well … WTF … we don’t deserve to win.

Me? I would take him on anywhere at any time. He is hollow, I have seen hollow in business, and I know hollow cannot win.

====================

“We miss out on the value of the message itself as a vehicle for driving virality.”

–

Jonah Berger

==================

“Say something meaningful in an interesting way.”  

–

Bruce McTague

<author of “the shortest business book ever written”>

===================

So.

This is about how we have a simplification crisis.

Ok.

This is actually about how we have an oversimplification crisis.

This crisis is making us … well … stupid.

Ok.

This crisis is actually making us stupider.

Look.

What I mean is that in a world in which we know that everything is complex, and more often than not, more complex than our own pea like brains can handle, we unerringly swerve toward simplistic headline conclusions and oversimplifications and absurd bullet point conclusions. We have hollowed out communication of the truly meaningful parts.

This surface skating intellectualism just makes us stupider.

Now.

We may convince ourselves we do this simply as a mental survival technique but I would argue, and I do, that it actually is the opposite of a survival technique … it is destructive behavior. It is destructive in that it destroys the overall thinking of what is actually a population quite capable of being intelligent, if not intellectual.

Yeah.

It makes us stupider.

I thought about this the other day because I have conversations with some incredibly smart and talented people who know a shitload more about more things than I could ever imagine and this topic came up. I note the smartness of these people to highlight how unusual it is that I can say something that actually can make a group of these people stop, be silent and then go “hmmmmmmmmmm.”

It is a rare thing.

And, yet, it happened the other day.

How did it happen? After some extensive conversation on North Korea, global trade challenges, Trump <of course> & foreign policy we opened the discussion to “what is the biggest challenge facing us …”

I spoke up & my thought drew some <thoughtful> silence.

I said “oversimplification.” <insert group silence afterwards>

To me … oversimplification misleads and creates bad decisions and, worse, creates bad thinking <which leads to bad opinions, attitudes and thoughts>. To me we have created this oversimplification shithole we currently reside in. And I offered a couple reasons why I believe this is happening <I did this because if you can identify the issues you can find solutions>:

We have convinced ourselves we do not have time for complex

Going back to the ‘destructive behavior’ thought I shared earlier …  oversimplification is anything but efficient. It actually demands more time in a variety of ways. The two simplest ways it does so is <1> the time we over invest attempting to isolate the simplest version of what is anything but simple and <2> the amount of time & energy we have to invest explain everything beyond the simplistic tripe initially offered, to thwart misguided behavior & reactions to the oversimplified offering & to redefine the oversimplification into bifurcated parts of the oversimplified whole.

We do this destructive behavior because we have convinced ourselves that we all have shorter, and shortened, attention spans.

We do this destructive behavior because we have convinced ourselves that people best retain “one thing.”

We do this destructive behavior because we have convinced ourselves in our perceived “never enough time” world we have to topline everything <to fit everything in>.

We do this destructive behavior because we have convinced ourselves that in a blizzard of nonstop things constantly vying for our attention the only way to capture someone’s attention is in some pithy soundbite.

Basically we have convinced ourselves that hollowing out an idea and a thought actually benefits not only the idea and the thought … but us! This is fucking nuts. Absolutely crazy.

Unfortunately, and truthfully, some things are just too complex to communicate in a sound bite or in 3 seconds or less. No matter how brief and simple you want to make it … well … it is neither brief nor simple. It is complex and sometimes the opposite of brief.

It isn’t just about telling a story.

Nor is it just about finding influencers to broker the story.

Nor is it just about practical value.

Nor is it just about emotion.

Unfortunately … it is a combination of those things. Yeah. Effective communication is … uhm … complex.

We have convinced ourselves that simple & simplicity is reflective of common sense.

I admit.

I have never been shy about calling bullshit on the simplistic tripe being spewed under the guise of ‘expert advice’ or ‘common sense.’

That said. I will suggest no topic has  been tortured more by common sense than simplicity.

Common sense suggests the simplest thing is the best.

Common sense suggests it is easier for a person to remember one thing and one word.

Common sense suggests in a complex world we humans crave simplicity.

Common sense suggests in a busy world we only have time for simplicity.

Common sense suggests a lot of nonsensical bullshit.

I will not argue that making something as simple as it can be is good but … well … simplistically … oversimplification is misleading and ultimately creates bad less-than-informed decision making AND thinking.

We have used this common sense simplicity bullshit for one simple reason — it serves us well in challenging the most established legitimate rule of Life & things. And that rule is “the world is complex.”

We embrace simplistic solution after simplistic solution, all labeled as ‘common sense ideas’, which are often counter to what an expert would suggest <which is often deemed “too complex”>…  only to find 90% of the time common sense was not only just simply wrong but also made us stupider.

I have written about simplicity and the complexity of finding the simplest way to communicate the complex many times and as I do so today I would remind everyone of what Jonah Berger offered us for a nifty sound bite compilation of sound bites to create a sound bite philosophy:

Here are his STEPPS for making anything go viral:

–          Social Currency: We share things that make us look good (even if that means pictures of our cat).

–          Triggers: Easily memorable information means its top of mind and tip of the tongue.

–          Emotion: When we care, we share.

–          Public: Built to show, built to grow.

–          Practical Value: News people can use.

–          Stories: People are inherent storytellers, and all great brands also learn to tell stories. Information travels under the guise of idle chatter.

And while this Berger thought is about “making things go viral” it is actually about finding the simplest way to communicate complex shit in a way that it is actually retained in a cognitive way.

I would also note that this dos not reflect “one simple thing”, it does reflect the complexity of reality and the mind and it reflects how to … well … help make us less stupider.

Ah.

Cognitive way.

As in “we actually understand what it is we heard, saw or read.” That is an important thing to ponder because over simplification cheats cognitive value as well as the value of whatever it is you have to offer people. Simplicity may be “memorable” but it doesn’t really lodge itself in anyone’s mind & memory in any meaningful way.

In fact.

The less depth you offer in your oversimplification the more you are at the mercy of the mind that decides to remember you. What I mean by that is if you don’t provide the depth the mind will create some perceptions around whatever it lodges in the pea like brain.

Uhm.

This means the pea like brain lodges only what is actually the brain’s perceptions of what to remember and not what you <a> know to be true, <b> think it may be important for that mind to know or <c> want the brain to store away in its mind.

I imagine what I am talking about is some wacky version of awareness versus engagement … but that shit is bullshit too.

It’s all bullshit because we should be turning away from simplification and engagement and connection and simply focus on “say what you need to say to persuade someone to think or do what you want them to think or do.”

All the other bullshit just confuses things.

If I tell someone that ‘being noticed ‘ is the most important thing, than some asshat is gonna come up with some zany oversimplified shit that gets noticed but doesn’t effectively communicate one thing <let alone all the things you may have deemed truly important in the beginning>.

I admit … I balk at a lot of the bullshit offered online about simplification <and the importance thereof> because … well … it is an oversimplification which diminishes the importance of ‘communicating depth’ and increases the importance of ‘being noticed.’

I do not like that equation. Effective communication is not a binary choice.

Effective communication, as with almost everything, is a complex challenge in communicating a complex thing well – because if you can communicate a couple things well it actually increases the perceived value <which then inevitably creates a stronger “memory stamp” … with value attached!>.

Which brings me back to our oversimplification crisis.

I could clearly argue that in today’s fragmented messaging world where information multiplies at light speed and a day still remains 24 hours that we humans are constantly honing our “incoming thoughts” filtering mechanisms.

I could also argue that our filtering system, as it exists today, sucks. We have dumbed down our communication and thinking behavior to such a hollowed out status the majority of time we skate along the superficial irrelevant surface of reality.

If we are lucky, the ice doesn’t crack.

But the truth is that oversimplification only offers the thinnest of ice to skate on and inevitably we fall thru the ice … over and over and over again.

Uhm.

And in the business world falling through the ice is bad. It is, metaphorically, making a bad decision based on shallow thinking and paying for it.

Yeah.

I did say the biggest issue we face is oversimplification.

I said that because if I can solve this, if I can have smarter people communicating complex things more smartly and I can have more everyday schmucks understanding that simple solutions are more often like trying to place a square peg in a round hole … well … I think it unravels a shitload of other problems we face in today’s world.

I imagine I am arguing that if more people are less stupid and more aware of the reality of things the more effective & efficient we will be in addressing the difficulties reality tends to place in front of us.

In the end.

I will go back to where I began … “say something meaningful in an interesting way.”

There are no rules nor boundaries in this statement.

You use as many words, or as few, as you need to say … to say something meaningful in an interesting way with the intent for it to be understood … and, ultimately, persuade someone to think something. I would say that the hollower the communication the less true persuasion engagement occurs and, conversely, the fuller the communication the more true persuasion engagement occurs.

Period.