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“The thoughts we choose to think are the tools we use to paint the canvas of our lives.”
Louise Hay
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So.
This is about thinking.
Louise Hay is a motivational author who writes a lot of bullshit about ‘How to Love Yourself’ in self-help books. That said. This is an outstanding quote and thought.
We paint the canvas of our lives with thoughts.
Which leads me to thinking and happiness.
Thinking, happiness, and how all the researchers & self help analysis and rules to follow truly impinge upon our overall happiness.
Bottom line?
Those sonofabitches are facilitating our grumpiness; not happiness <aside to myself: ‘bastards’>.
“The third-rate mind is only happy when it is thinking with the majority. The second-rate mind is only happy when it is thinking with the minority. The first-rate mind is only happy when it is thinking.”
A. A. Milne
If I could have sat down with A.A. when he said this I would have suggested that he add “the 4th rate mind is only happy when its over-thinking thinking.”
Academics and researchers tear apart thinking to an absurd extreme.
Rational versus irrational.
Logical versus intuitive.
This versus that.
Sum it all up and you get a confusing picture of a human mind that is alternatively strong and weak, pliable and inflexible, constantly overwhelmed yet inevitably insatiable and … well … always contradictory.
After all this research, inevitably they all shake their heads and say ‘how we think is often irrational.’
Hmmmmmmmmmmmmmmmmmm …
Labeling thinking as ‘irrational’ is, well, irrational.
And silly.
Not because we don’t make irrational decisions when we think <because sometimes we actually do, but I would also suggest that irrational is in the eyes of the beholder>, but rather that we invest so much energy trying to analyze thinking.
In all of this analysis we obscure the true beauty and joy of thinking, in other words, the happiness found in thinking.
Thinking is expansive not constrictive – and we should discuss it that way.
Heck.
It often shouldn’t even be constructed.
And there certainly is no “how to” guide for everyone to follow <oops … a bunch of self-help authors are gonna send me some nasty emails now>.
The guard rails, or the steps, are pretty basic.
We hunt <for information>.
We gather <the information>.
We consider options <information>.
We cook up an idea or a thought <typically as informed information>.
** note: this can happen in 5 seconds, 5 minutes, 5 hours, 5 days … but the process remains the same>
Some people call this ‘stimulus – response.’
Some people call it common sense.
Beyond that?
It’s maddening if you try and analyze how people think.
Is there an art and a science to taking time to gathering more input versus making a decision?
Or how to sift through all the information you have?
Or how to make big decisions versus small decisions?
Or, shit, how to even identify a small versus a big decision <and how often do we get that wrong looking in hindsight>?
It seems kind of maddening to try and unravel all of that.
Why?
Its mental masturbation.
You really cannot do anything with the information you gain from all the research and analysis <there will be no “how to think” pamphlet to hand out to everyone when they are born>.
Look.
The best thinkers tend to need both logical and analogical thinking. They use subconscious and intuition combined with logical analysis. Sometimes even using what you don’t even know that you know as you utilize linear thinking and pattern recognition.
And the best of the best recognize some level above the logical. They somehow recognize an elusive “why” that will drive the idea.
Sound maddeningly unteachable?
It should,
Because it is not teachable.
In the end.
You have to consciously fill your brain with experiences, facts, knowledge and learning and then it is really the subconscious that makes all the breakthrough thinking.
Heck.
It is really the subconscious that makes all the thinking good.
It’s the subconscious which sifts through everything you have gathered and, well, you think.
Now.
Doesn’t mean you shouldn’t do the thinking hard lifting or the analysis or the background work necessary because that stuff is the nutrition for healthy thinking. But. Recognize that the maddening part in really good thinking resides somewhere in the unplanned, i.e., in the subconscious.
By the way that’s the stuff that really cannot be taught or analyzed or researched or shared in some business book.
In a world where we put such a high value on completion and destination and results, thinking’s value is most likely found in the journey … the ‘looking.’
“Thinking is more interesting than knowing, but less interesting than looking.”
Goethe
We seem to try and teach thinking, and analyze thinking, with the intent of improving results. Uhm. This ultimately suggests you should be unhappy with your thinking if you do not generate results.
Nuts.
We should encourage more looking; more thinking.
Thinking makes us happy.
If we listen to all the self-help pundits we begin thinking that thinking is an unhappy experience without results.
Nuts <again>.
Our thoughts, and thinking, create the canvas of our lives; not results.
Anyway.
Here is the only thing I truly know <without gobs of research>.
Thinking is good.
Thinking well creates happiness.
Ponder.



So. We all need validation.
And, yes, that is a fair worry.
Some people don’t need this often — kind of like maybe once a quarter you receive some validation that you don’t suck as a leader.
We all need some validation on occasion.
contest where the winner takes home a frozen turkey.
And as I gaze at it I thought of all the years in the past as I lived a nomad life away from any family, my own or anyone’s, and I think of the solo trips to islands and far off countries and … well … luxuries many people have never had the opportunity to enjoy.
It was not indulgence, it was not extravagance, it was a celebration of real output <not income>.
Everywhere you turn there is the message screaming at us that we need to give ourselves a break and have a treat:
<b> create the impression we are sacrificing more in our everyday toil (answer: yes).
This is simply a reflective moment on how we think about what we deserve on Thanksgiving.

the opportunity arises.
Let me begin by saying it’s kind of a tough world out there today for dreamers and dreaming living in a world where pragmatism, outcomes and measurement are put on the pedestal of Life.
Life, and reality, pushes and pulls us in many directions.
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relationship with probabilities. In the 1980’s I managed the Valvoline Motor Oil advertising and grassroots business. This included motorsports which will make sense why I point out a bit later.
Valvoline had an opportunity. They had done some comparative testing and found a performance difference. Creatively we had attached a visual which amplified that difference to create a vivid metaphor which had a Valvoline semi-truck pass all the competitors’ trucks going up a hill while the voiceover walked people through the difference. The combination of words and visual were a compelling communication that Valvoline surpassed everyone else <the close was also “#1 choice of car mechanics”>. It was pretty simple and pretty powerful. And pretty much suggested the competitors were shit in comparison. Valvoline loved it and it was a defendable claim with research. This is where probabilities enter onto the discussion. The discussion revolved around “what is the likelihood a competitor challenges and we receive a cease & desist.” The conversation quickly concluded “extremely high probability” <our guess was someone would pull their own research to make our research look a bit murky in its claim>. Now. We also assessed a likelihood we would win or lose <because we had support>. This probability was a bit more hazy. Oh. And whether we actually cared if we won or lost <that was a bit less hazy>. But this entire likelihood/probability discussion led to producing an entirely different execution saying almost exactly the same thing, but with a different visual to have in our hip pocket. The initial competitive execution ran for one month in high rotation, competitors went ballistic, brand awareness & preference went thru the roof, market share increased, and we quietly pulled it off air right before we had to get into an extended fight legally and ran the non-controversial execution. My point here is that a pragmatic discussion revolving around probabilities helped us develop a plan of action of which we created a potential crisis and, yet, averted it at exactly the same time.
build programs to maintain positive awareness and optimize positive awareness opportunities, i.e., when you win or figure out some vivid demonstration of your product positioning. Depending on the quality of your sponsored team, if you look at individual races each probability of a win can seem fairly minuscule particularly as you assess all marketing dollars available to you. But then when you sit back and say “likelihood of a win at least once in a season”, well, all of a sudden people around the table sit up a little and apply a higher likelihood <I know that’s not the way statistic/probabilities works but this is a pragmatic business probabilities discussion>. As soon as you reach this point in the conversation, of probability accepted, then everything circles around “how do we optimize the opportunity.” In other words, you move into ‘thrive’ mode and a win crisis <and, yes, when someone wins it is always a scramble no matter how well you prepare> it is not “oh shit”, but rather “let’s go.”

So. Meta and the metaverse is now upon us.
While I do worry that this metaverse will encourage people to flee reality, I worry a bit more that it will become some false haven to flee yourself. What I mean by that is in the metaverse you can, conceptually, create the “perfect version you seek” in yourself – as a person and in some context. It is not difficult to see people running to the metaverse as it almost seems like today’s world, reality as it were, the self help people and the advertising and the futuristic blowhards, encourages us to think there is something wrong with us. That we aren’t ‘enough’ or passionate or focused or … well … we are lacking in some form or fashion.

Cats. Halloween has too strong an association with cats for my liking.
Hallowmas is a three-day Catholic holiday where saints are honored and people pray for the recently deceased. At the start of the 11th century, it was decreed by the pope that it would last from Oct. 31 (All Hallow’s Eve) until Nov. 2,
Although almost every Halloween decoration seen is with witches flying across the full moon … just another marketing lie. The next full moon on Halloween won’t occur until 2020. The last was in 2001. Before that it was in 1955. Brilliant marketing … but it is just another lie <sigh>.
Awesome <and we wonder about a national obesity issue … sorry … different post, by the way, I blame cats for that too by the way>.
First. The speech.
creative perfection is more often than not a quirky combination of some imperfect thoughts and things.
Ever get the feeling you are doing a lot of ‘somethings’ and, yet, you look around and it sometimes looks like nothing? I tend to believe a lot of people feel some version of this. I have a stack of unanswered emails to people I really would like to respond to and, yet, I always have something to do. I rarely have an open minute, by my choice and I like it that way, but some of those minutes mean not doing something else. And therein lies ‘nothing.’ Nothing IS something. It resides in the choices left behind. I am doing nothing with all these emails and people who I genuinely like and conversations I genuinely would like to have and, yet, I have done nothing with them. They are something and what I have done is something and have created nothing in doing so. This may sound convoluted and slightly absurd, and it should.
I am not sure, but it’s possible “more” could have worked okay in the models of work if we weren’t simultaneously stuck in a zero-sum mindset. In that mindset universe ‘more’ comes at the expense of someone else and, worse, if someone is getting “more” that means less for you.
things are not criteria for what is the ultimate value – the result or outcome. Productivity is inextricably tied to achievement which also suggests productivity that does not attain some objective achievement has little or no value. It’s a
quantity becomes a result of a focus on progress where doing something means something. This thought also suggests the future isn’t going to be solved by working smarter, but rather a smarter way of working. I would also suggest the current way of working is not a logical result of centuries of logical reasoned thinking about how work should be done, but rather a battle between ideas on a way to work. That last thought becomes a semi-important thought because it suggests we don’t need a new way of doing business, or a new way of thinking, or even some magical transformation, but instead we should be seeking out the ideas that exist and maybe lost a key battle here or there. It is not about a fundamental shift, but rather a revisit to the fundamentals. In doing so we change the concept of productivity and progress in business and that begets a shift in systems, policies and practices. Ponder.