===================

“You are talking crazy-person talk. Put your words in word places please.”

―

Buffy the Vampire Slayer

====================

So.

I have relentlessly outlined Trump’s shortcomings from a business leadership standpoint.

I have relentlessly outlined Trump’s dubious relationship with the truth.

But today I turn to … well … not even his words … but how he talks.

I mean … well … who the hell talks like this?

“You know, I’m, like, a smart person.”

Uh huh.

Yeah.

Right.

I can honestly say that after having sat in thousands of business meetings, hundreds of conference rooms, dozens of boardrooms and currently trade personal emails with a wide range of business executives … the only person I have ever heard talk like this in a corporate business environment was eventually fired, monitored as he packed up his office, and escorted out of the office by security people.

He was a whack job.

And he talked like this.

All of this makes me begin to think Trump may actually … sigh … not telling us the truth when he says, “you know, I’m like a smart person.”

<note: “like” falls into the same speech pattern as the valley girl “whatever”>

The evidence continues to mount just from the shit he says that he is … well … just not smart.

I know dozens of business executives.

I know some incredibly smart people … maybe even some brilliant people.

I know some Ivy League graduates. Heck. I even know a Wharton person <Stanford people tend to be smarter & I have never met a non-smart Yale grad>.

And what I know is that none of these people talk like this.

I am no psychologist but I imagine the people who talk like this, and the ones who talk in first person <Ricky Henderson most likely being the most famous first person speaker — he called San Diego GM Kevin Towers and left the following message: “This is Rickey calling on behalf of Rickey. Rickey wants to play baseball.” > are people who are actually trying to persuade themselves that they are smart, have a good brain and know good words.

I admit when I hear Trump talk, well, I teeter between repeating Rex Tillerson’s reported thought on Trump — “fucking moron” – and simply shaking my head and saying “who the hell talks like this?”

All I know is that it seems more cartoon-like than President-like:

———————-

“I went to an Ivy League college. I was a nice student. I did very well. I’m a very intelligent person.”

‘I’m, like, a really smart person’

“I am also honored to have the greatest temperament that anybody has.”

“I would say basically we talked condolence.”

“I have one of the great memories of all time.”

“Nobody has more respect than I do. Nobody.”

“Well, I think the press makes me more uncivil than I am. You know – people don’t understand – I went to an Ivy League college. I was a nice student. I did very well. I’m a very intelligent person. You know, the fact is, I think, I really believe, I think the press creates a different image of Donald Trump than the real person.”

“… my uncle was a great professor and scientist and engineer, Dr. John Trump at MIT; good genes, very good genes, okay, very smart, the Wharton School of Finance, very good, very smart

“My generals and my military, they have decision-making ability,”

“The response and recovery effort probably has never been seen for something like this. This is an island, surrounded by water. Big water. Ocean water.”

After arriving in Israel from Saudi Arabia, Trump told his hosts: “We just got back from the Middle East.”

And, of course,

Trump to hurricane victims in Puerto Rico: “Have a good time”

===================

I am not the sharpest knife in the drawer but, c’mon, no reasonable business person with any reasonable experience talks like this.

And we know that.

We do.

For some we knew this is not normal behavior earlier and for others it has been a grudging realization.

That said.

While we know no one should talk like this we have two problems in finally admitting it & dealing with it:

• The Slippery slope of excuses.

I have written several times about the “slippery slope of ‘just this once’.”

Just once becomes … well … okay just one more time … and then … oops … and you are well on your way on the slippery slope.

Suffice it to say a shitload of people are on the slippery slope with regard to making excuses for Trump.

And they know it.

And while those of us not on the slope can stand there and be righteous … I think it would behoove us to recognize that any slippery slope is a sonuvabitch to get off of.

We would be foolish to utter some simplistic tripe like “just do it” … just get off it.

We would be foolish because it is difficult — for everyone <if you have ever been on a slippery slope … despair, small lies, depression, etc. … you understand>.

Give someone a hand.

Help them.

Quit moralizing. Quit being righteous. Quit being holier than thou. Just fucking help them get off the slippery slope.

• Holding him accountable and our own accountability.

Oh … shit. Accountability is a two way street. No matter how heinous Trump may be on occasion if you hold him accountable … you will also be held accountable. What that means is it inevitably becomes a comparison of ‘failings.’

Well.

That sucked to type.

This means failings of character.

This means failings in judgement.

All of your own failings enter into the accountability fray <and I can guarantee he will bring them into the fray>.

If you make him accountable for his, you need to be accountable for yours <and do not be defensive in doing so>.

And this means dealing with a ‘counterpuncher’ who cannot discern the false equivalence between character failings and judgement and simply hammers away in his simplistic grade school rhetoric in a “if this, then that” pushback.

That sounds … well … horrible. But here’s what you have on your side.

Remember … who the hell talks like that?

Yeah. That’s his weak spot. Accountability does not need intellectualism so you can leave the high falutin’ words at home. Accountability of character & judgement is easy to articulate. It is easy because people really do know right from wrong and that how you win matters more than just winning … they just need to be reminded. And when they are reminded … people will hold him accountable.

Look.

No truly experienced normal business person talks like how Trump talks. They would get kicked out of any office in any viable business in America.

Trump has had 71 years, access to some of the finest America has to offer in education and the opportunity to learn more through experiences than most of us could ever dream for.

He has squandered them all.

Other than being able to bully his way through real estate transactions and make gobs of money off of licensing deals <which is simply being a grifter> he is hollow … hollow of even the most basic information a United States high school senior possesses.

If we cannot win against someone who talks like this, who is hollow … well … WTF … we don’t deserve to win.

Me? I would take him on anywhere at any time. He is hollow, I have seen hollow in business, and I know hollow cannot win.

==========

“I call it a thought virus, because really what they want to do is they just want to replicate their way of thinking to other people.” 

—-

Len Pozner

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Definition of a thought virus:

 “majority illusion, where many people appear to believe something ….which makes that thing more credible.” 

—–

Clayton A. Davis at Indiana University

================== 

“Nature has planted in our minds an insatiable longing to see the truth.”

—

 Cicero 

================= 

    “Book store owners and record store owners used to be oracles, in that way; you’d go in this dusty old place and they might point you toward something that would change your life.

All that’s gone.”

———-

Tom Waits

===========

Boy oh boy.

If there is one insatiable desire the entire 7 billion people on this earth of ours shares, it would be for truth.

Let’s just say, well, from that point on it is all downhill for truth.

Let me tell you what I am going to tell you.

There is an enemy in this story — the thought virus.

There is an unexpected doctor in this story — the future librarian.

============ 

“This is the look of the truth: layered and elusive.”

Anne Carson

============

That said. I have written dozens of times about the challenges Truth faces in today’s world. I have also written several times, in rebuttal to the overall dismay & despair & hand wringing of the older generations, that I believe the younger generations will solve this. They will solve it because they will find a lack of truth certainty untenable and … well … do what generations do – innovate a solution to an existing issue.

The issue, to me, is fairly simple to articulate <and I don’t think I am the sharpest knife in the drawer>. To articulate it I go to the 80/20 rule.

In the past we were presented with a fact, or a truth <which is most typically a coalescing of facts> and we accepted it was most likely 80% true … and that was good enough. We figured the 20% wouldn’t change the core truth. That 20% also permitted us some space for unlearning or some adaptability to absorb an additional fact to course correct our thinking. But that factoid, because it was mentally residing in the 20%, needed some gravitas to shift the 80%. That 20% also gave some room for the doubters and conspiracy theorists and misguided contrarians to dabble.

In today’s world truth has flipped. We are presented with a fact, or a truth <which is most typically a coalescing of facts> and we accept it is most likely 20% true … and then we rummage around in the 80% <if we are curious> to coalesce some additional things <some facts and some conjecture>.

But, suffice it to say, a shitload of people wander around on a daily basis having beliefs grounded in a 20% fact foundation. This means they either quadruple down on their 20% <to create the 80% in their heads> or they are constantly unsure of what is truth and hat is not being buffeted about by the winds of whatever information is in the air that day. This shift damns truth to a wretched game of truth or consequences because truth demands a certain amount of certainty – which we have ceded in today’s world.

Regardless. Let me offer two words to everyone – information literacy. I believe it is a commonly used term within the hallowed halls of librarianism <in other words … librarians use the term a lot>.

============

Information Literacy

Information literacy is a crucial skill in the pursuit of knowledge.  It involves recognizing when information is needed and being able to efficiently locate, accurately evaluate, effectively use, and clearly communicate information in various formats.  It refers to the ability to navigate the rapidly growing information environment, which encompasses an increasing number of information suppliers as well as the amount supplied, and includes bodies of professional literature, popular media, libraries, the Internet, and much more.  Increasingly, information is available in unfiltered formats, raising questions about its authenticity, validity, and reliability.  This abundance of information is of little help to those who have not learned how to use it effectively.

To become lifelong learners, we need to know not just how to learn, but how to teach ourselves.  We must acquire the skills necessary to be independent, self-directed learners.

———–

Derived from the Association of College and Research Libraries’ Information Literacy Competency Standards for Higher Education

====================

Information literacy is the superweapon to permit truth to battle on the field of doubts, lies and conspiracies.

I also believe we will create a new career in our battle over truth – information literacists. Let’s call them our future librarian superheroes <information literacists>.

=============

“We don’t become better because we acquire new information. We become better because we acquire better loves. We don’t become what we know. Education is a process of love formation. When you go to a school, it should offer you new things to love. “

David Brooks

==============

Look.

We talk a lot about how bookstores have suffered and libraries have suffered but they are just places of learning and, in my eyes, we should be focused on deliverers of knowledge <which enables the learning>. I would love future librarians to be ‘book slingers’, but I think their future specialness resides in information literacy <”truth” as it were>.

And that, my friends, is the future librarian.

The one who steps into the library and offers us the rediscovery of specialness.

Specialness?

I believe libraries should be less about the books and more about a place for the mind. My gut tells me they will need to wrestle that mantle away from the perceived ‘place of the mind’ – the internet. This shouldn’t be that difficult. The internet does NOT have a monopoly on knowledge, it has a monopoly on information. Some good information, some bad information, some false information and some true information. In today’s world there is no “judge.”

And while I would shift the character of the library to more of a place of congregation combining coffee shop, book exchange, art gallery, museum and … well … enlightened conflict <human exchange of ideas> I think the library of the future needs “information therapists” who engage in mind therapy.

Superheroes of the mind lording over information libraries.

I see libraries as havens of truth self-improvement.

I see libraries as islands of shared intellectual heritage.

I see libraries as raucous spaces of learning reverence.

I see libraries as arenas where all are victors in the battle for truth.

Libraries need to find a new reason for existing, a new role and a new way of working and I believe the librarian is the catalyst for the makeover.

Frankly, we do need superheroes and less “community gathering places.” I am not opposed to community but … geez … truth desperately needs bold superheroes and not revered spaces of whispered knowledge among few.

I feel strongly about this because … well … 3 things.

• My sister is an ‘information literacist.’ I have seen the power of librarians up close & personal. They were Google before there was google. For years we have seen them as quiet servants of books behind some desk and now they should be encouraged to step forward and champion not just books, and literature, but knowledge. In fact … I would begin recruiting those who DO want to actively engage.

If not them, then who?

• Society, led by some fairly vocal ‘truth benders’, are leading the charge against truth by standing up and basically saying nothing we say means anything, we’ll do what we want to do and tell you what truth is afterwards. I say that because books, and knowledge, cannot fight unless someone holds them forth as the torch is held forth on the statue of liberty. Truth, whether we like it or not, demands hand-to-hand combat. I believe we need superheroes on the side of truth.

• Truth, more often than not, is complex. Philosophically, truth is simply the idea that ‘facts’, viewed from a human perspective, end up being nuanced and create a complex multidimensional slightly flawed diamond. Not everyone can handle truth … it most likely demands superheroes.

To be clear. I don’t believe we should be sending these new superhero librarians out without some allies and tools.

Personally I believe we <including me>, who care about communicating truth and having truth reestablished, need to go back to the drawing board with regard to ‘learning’ and unlearning and … well … reintroducing truth to society.

I also believe Google should be stepping up to the plate.

===================

<about Google> This is the equivalent of going into a library and asking a librarian about Judaism and being handed 10 books of hate

Danny Sullivan

===========================

Google needs to get their ‘truth compass’ heads out of their asses and start thinking about some technology voodoo they can create, and implement, that assists in filtering out ‘the fake.’

Ah.

Fake. ‘Fake news’ is nothing more than purposeful disinformation using some actual fake-information – this is a thought virus.

Fake news is NOT opinions.

Fake news, or disinformation, is often information disseminated as ‘whole fact’ and, yet, it is a splinter <at best> of a fact.

Fake news is deliberately false and misleading information published in social media and elsewhere online.

But fake news, at its core, is about lies and lying.

But fake news, at its core, resides in some alternative universe where what you & I know <and is basic corroborated truth> does not exist. It doesn’t even have a heartbeat in that universe. In that universe its citizens discard the usual rules of evidence flippantly dismissing actual eyewitness testimony as lies, actual confessions of someone who was guilty are waved away as ‘they said what they had to say’ and documented information  is scoffed at as flawed, paid for by some elite cabal, some academia gibberish … or a simple forgery.

In this alternative universe real information, truth as it were, is simply what someone believes <sometimes under the guise of common sense> … and they conflate “believe” with “know.”

======================

“Of course, disinformation,” Quinn said. “I can do that.

I’ll leave out critical events, then I’ll put in false information and twist everything that has happened around into a vague, shadowy history that obscures what really took place.”

Terry Goodkind

============

This alternative universe ends up being created from some complex combination of lies & truth which are undermining the very idea of facts, history and truth. In fact, they turn truth and facts on their heads therefore making any evidence of the actual truth & reality bogus <in this alternative universe> … uhm … which means nothing can be proven and truth becomes … uhm … “thoughtful opinions.” Ultimately this creates that 80% doubt which swallows up the facts & truth like quicksand.  In that quicksand facts become a conspiracy, a legend, a hoax, or some active effort to circumvent truth.

In other words. In this bizarre world truth becomes lies and lies become truth. While this seems bizarre, it is dangerous:

============

“The ideal subject of totalitarian rule is not the convinced Nazi or the convinced Communist, but people for whom the distinction between fact and fiction (i.e., the reality of experience) and the distinction between true and false (i.e., the standards of thought) no longer exist.”

Hannah Arendt

===========

I say all of this long thought piece to state – this is a problem which demands a superhero.

I say all this long thought piece to state that these new librarian superheroes, our doctors against thought viruses, needs to be a defined career. It needs a career path, training and … well … I guess certifications or degrees or some shit like that.

Why? It is surprisingly tricky to debunk and compete against “fake.” It is surprisingly <and disturbingly> incredibly difficult to debate with a liar. You would think that you could simply point out what is a lie, but it is not easy when dealing with a good liar. Yeah. There are ‘good liars.’ They justify what they say by saying “but its true” and defending the fraction of the whole they used against the more truthful ‘whole story.’ They thrive in the 80% doubt & uncertainty space in the information literacy world.

By the way … this 80% ‘uncertain truth world’ has been in the works for a while <it has just found some influential enablers of ate>:

————————-

This has been a long time coming. Edelman, the world’s largest public relations firm and my previous employer, issues an annual study into the state of trust around the world. Over the past few years that study has pointed to a clear trend: the erosion of trust in authority figures and the rise of trust in “people like me.” We called that the inversion of the pyramid of influence. It means that your neighbor is just as much a source of insightful analysis on the nuances of U.S. foreign policy towards Iran as regional scholars, arms control experts, or journalists covering the State Department.

————————

And maybe that is my point on the librarian superheroes and thought viruses … the inversion of the pyramid of influence. If that is true <and I believe it to be so> the battle for truth almost demands a new type of expert that people can actually trust. We need truth to be championed by someone other than “Joe my neighbor,”

Anyway.

Like any good <bad> virus … it is here to stay and a sonuvabitch to kill.

Truth is too important to let the current battle be fought without some superheroes on its side. The truth is the axis munid, the dead center of the earth … when it’s out of place nothing is right; everyone is in the wrong place.

Society, and our future, demands librarians to venture out from behind the desk and become information literacy superheroes.

Yeah. Yeah. Yeah.

That’s just what I think.

But I have to tell you a truth … truth is getting the living shit kicked out of it in today’s world and we better come up with a solution soon , therefore, my idea is as good as anything out there yet.

================ 

“The person who pretends to not see the truth is committing something much worse than a mortal sin, which can only ruin one’s soul – but instead committing us all to lifetimes of pain.

The truth is not just something we bring to light to amuse ourselves; the truth is the axis munid, the dead center of the earth. When it’s out of place nothing is right; everyone is in the wrong place; no light can penetrate. Happiness evades us and we spread pain and misery wherever we go. Each person, above all others, has an obligation to recognize the truth and stand by it.”

———-

Jacque Silette.

=============================

“I prefer nothing, unless it is true.”

Socrates

==========

====================

“The first draft is for the writer.

The second draft is for the editor.

The last draft is for the reader.”

——–

Unknown

<something I had scribbled down on a scrap of paper>

================

“I would go on writing even if I know I would not be published.”

—-

John Le Carre

=====================

Ok.

I write a lot.

Probably too much.

In my personal writing I can honestly say I have never posted something unedited.

Even the easiest things I have written get tightened up, edited and revised as I reread. Sometimes not much … but everything gets tweaked – some a little … some a lot.

Even then … typos remain.

Now.

In my professional life I use outlines, drafts and finals.

I do this because my mind is always at work.

I hear things, read things & see things and all the while my mind is juggling all of this stimulus rethinking, rewriting and recreating.

By the way … this acknowledges that I could, on occasion, run into some aspects of unintended plagiarism.

But because I am an ‘editor of things’ this means I am comfortable rearranging things. In fact … I never get tired of rearranging let alone thinking. I would do it 24/7 if I didn’t have to sleep.

However.

Doing all of this without any purpose or objective is simply mental masturbation.

That’s why the three draft rule is a good one.

The first draft is all about you, what you think and how you want to say things.

The second draft smooths out the edges and insures the personal “you” is getting in the way of clear communication and truth.

The third draft insures whatever YOU want to say connects with what THEY need to hear, want to hear and should hear.

It is a mistake to reverse this order. Reversing the order strips the presenter of any passion and creativity … it becomes more of an “order taker” type presentation or document.

Anyway.

The other thing people say about drafts is that each one eliminates so that the last one is the ‘brevity’ version.

I don’t agree <in general>.

The three draft method is actually more like an hour glass.

The first draft is almost always too long and … well … too.

The second draft tends to peel shit off of what you have.

The third draft more often puts some meat back on the bones tied to the reader/audience.

A lot of people, simplistically, balk at this. They don’t see the meat as useful and abhor adding things at this stage.

Once again, I disagree.

I disagree because I  typically think of Claude Hopkins, a man who pioneered the concept of advertising as we know it, in 1923 <“Scientific Advertising” is a worthwhile read with worthwhile advice applicable even in today’s world>.

If Hopkins was known for one thing it would be “persuasion.” Everything centered on that. Not brevity or pictures versus words or any of that bullshit we waste time pontificating over these days … just persuasion and doing whatever is necessary to persuade.

For example.

With a prospect standing before a salesperson, would you confine him to any certain number of words? That would be an unthinkable handicap.

Successful writing almost always depends on maintaining perspective – keep in mind no one really reads what you write for amusement <but that doesn’t mean you cannot amuse on occasion>.

Consider them as prospects standing before you, seeking for information.

Give them enough to get action.

Some advocate large type and big headlines. Yet no one likes salespeople who talk only in loud voices.

We should measure everything we do by salespeople standards not by amusement standards. Ads are not written to entertain. When they do, those entertainment seekers are little likely to be the people whom you want. That is one of the greatest advertising faults. Ad writers abandon their parts. You can never forget you are salespeople, not a performer.

Seek a sale, not applause.

Regardless.

All presentations really can get boiled down into 3 important aspects:

• Figure out what you want to sell <persuade people to think or do>

• Figure out what you want to say

• Figure out how you want to say it

All the other mumbo jumbo on ‘tricks to effective presenting’ is irrelevant if you don’t figure out these two things. In fact, I would argue you could throw away all the presentation books if you figure these two things out.

What you want to say sounds simple but it is not. Because inevitably you get caught up in ALL the things you want to say, prioritizing what you want to say and getting what you want to say down on paper <or whatever format you elect to organize the presentation>.

All I can say for sure is that you need to put it in a draft, a document or a script. Without it you cannot edit. And without editing <unless you are Bill Clinton> you are screwed.

Next.

Figuring out how you want to say it.

Okay. Let me tell you a truth, a fact, a ‘something no one really wants to hear.’

99% of the time what you just figured out to say will sound like crap if you just read it as a presentation.

Maybe 99.9% of the time. Writing & speaking are two different skills. They may be derivatives of each other but one typically does not translate directly to the other.

There will always be presenters who are obviously reading their presentation script off a teleprompter <which is a skill in itself by the way> and it sounds obviously stilted and in some cases like it was the first time they had heard these words out loud.

And the issue wasn’t because they were reading a script <another complaint young people throw around when arguing they want to be ‘natural’ when presenting>. It was the script they were reading. They wrote something that sounded good in their head when they read it … but sounded stupid when actually saying it. By the way … that is why rehearsing is important.

Why does this shit happen? Well. Let me give you 3 thoughts <beyond the obvious lack of rehearsing>:

–          Forced rules of behavior

All the things I am going to type drive me crazy, but maybe this one the most.

These are the ‘rules’ like … you cannot stand still, or you have to move, or you can’t have your hands in your pockets, or … well … just go ahead and pick up a ‘how to’ presentation book … they will list all the ‘don’t rules’.

Nuts.

I just say ‘nuts’ to that.

I have stood with hands in my pockets just stepping up to the microphone and delivered. No one cared I wasn’t using my hands.

Why?

Because they were listening to what I had to say. As a generalization … all the ‘how to present’ rules are stupid. If you have something good to say, and you say it in a compelling, believable, likeable way, the rest of the stuff just gets in the way. It’s all about the message. If you know, and like, your message just deliver it in as comfortable a ‘behavior’ style you want.

Nuts to all the book rules.

–          Forced passion

This one drives me nuts too. It’s kind of like speaking with exclamation points hoping the exclamation points travel through the ether between you and your audience and pricks them in the ass to make them stand up and yell “hell yeah!”

Some people shout.

Some people create sentences which they purposefully amplify the end.

Some people shake a fist, or pound a table or make some ‘exclamatory’ gesture just so everyone knows they are passionate about whatever they are talking about.

Sometimes they don’t really want to do this shit but someone suggests “show them you are passionate” and … well … the wheels start to fall of the good presentation wagon.

Why?

It’s all forced.

And it’s a shame because most presenters are actually passionate about something related to their topic <assuming you do the three draft method – me, edit, reader – in that order>. And they don’t need to be overt to communicate it. They just need to share their passion in whatever way they exude it.

I have been extremely passionate on a topic … and all I did was talk. I said how she felt and what I believed. And you know what? People believed me. they may not have been persuaded … but they believed what I had to say.

Here is the bottom line. If you care, it will show. You need not tell someone you are passionate. In fact … here you go … a rule.

Never say in a presentation, meeting or discussion … “I am passionate about ‘x’.”

Prove it without ever saying it.

–          Forced relevance <or forced theme>

I almost split this into two but they are just two sides of the same coin. In an attempt to make their topic relevant to either the audience or the environment <you can choose either> a presenter can go to some fairly absurd lengths.

They can use a joke which isn’t really relevant until you explain why.

Well, let me say this, 99% of the time if you are using a joke or come up with some forced relevance it means you are working too hard. Go back to the simple first aspect and think about what it is you want to say. If it isn’t compelling or understandable, a joke or forced metaphor or forced semi-topical linkage isn’t going to help.

In fact it can hurt.

How?

Because it is extraneous. And extraneous things and activity tugs the audience away from what you really want them to remember and say. I don’t usually get aggravated over this one instead I just get frustrated that the speaker doesn’t trust the topic is interesting enough, and it can be presented interestingly enough, to simply present it.

Lastly.

If I want to connect with the reader/listener with my last draft I have to put the screws down on the persuasion aspect.

And I would suggest you think about this slightly differently than many people talk about it – think about the fact what you are saying has to meet some price/value equation.

Simplistically … this is about alignment.

And, no, this isn’t about ‘first impressions’ because a presentation is a compilation/summary of impressions.

We all know this <but I will remind you anyway> … we are evaluating things all the time.

And even if we recognize that we are evaluating <like in viewing a presentation> we still don’t even recognize much of the evaluation that takes place because much of it is actually usually automatic, subconscious.

There has been a boatload of research done on evaluation which I will not bore you with … but will share a cliff notes summary of key points:

=====================

This process of evaluation can be broken down into the rising and falling of two perceptions:  Perceived Cost and Perceived Benefit.  To be clear, the cost of something is not just money.  Cost is the receipt of something negative or the release of something positive whereas Benefit is the release of something negative or the receipt of something positive.

Any time a value presentation is made, be it a candy bar in the checkout rack at a grocery store, a pair of earrings online, or a proposal to marry, there is an initial phase when you open your mind “file cabinet” and pull the “folder” associated with whatever value is being presented.  As you open this folder, certain things will jump out at you, influencing your initial perceived cost and benefit of the value presented.  What is in that folder, what items you pull first, and how much each item affects you depends on two things:

1. Your history with the value presented

2. How it is initially presented

It’s also important to note here that the point at which a visitor makes a commitment to the transaction is not the same point at which they complete the transaction.  The time between the commitment and the transaction should be as short and simple as possible.  The more complex and time-consuming it is, the more chance the frustration of the transaction process or the “cold feet” effect could keep it from happening.

==============

Look.

Like it or not … even our presentations are being evaluated through this wacky thing called heuristics.

Pricing/value cues abound within presentations … believability cues abound within presentations … persuasion cues abound within a presentation … and you have to be aware that they will scream at the top of their lungs even if you aren’t looking at them.

Why do I say that?

You can even be silent and be giving a price or value cue.

For example.

Bach was a master of ‘negative space’ … building masterful musical combinations … he also used silences that are as eloquent and thought provoking as notes, tempo and syncopation.

<I used Bach because I tend to believe most of us who have built a presentation kind of feel like a composer>.

By the way.

While you may be thinking I am only discussing big important presentations which have been rehearsed and rehearsed … but this discussion actually pertains to almost any size of any draft or communications.

In the end.

Value is kind of like … well … the world and life

In fact … it reminds me of something I read:

=================

“The world is not as simple as we like to make it out to be. The outlines are often vague and it’s the details that count.

Nothing is really truly black or white and bad can be a disguise for good or beauty … and vice versa without one necessarily excluding the other.

Someone can both love and betray the object of its love … without diminishing the reality of the true feelings and value.

Life and business <whether we like to admit it or not> is an uncertain adventure in a diffuse landscape whose borders are constantly shifting where all frontiers are artificial <therefore unique is basically artificial in its inevitable obseletion> where at any moment everything can either end only to begin again … or finish suddenly forever … like an unexpected blow from an axe.

Where the only absolute, coherent, indisputable and definitive reality … is death. We have such little time when you look at Life … a tiny lightning flash between two eternal nights.

Everything has to do with everything else.

Life is a succession of events that link with each other whether we want them to or not.”

——–

Arturo Perez Revarte

===============

That all may be too poetic in discussing something like giving presentations, communications, creating drafts and persuasion … but simply put … “everything has to do with everything else.”

Well.

Communicating is part of everything.

=============

“As a therapist, let me just say: almost every trauma survivor I’ve ever had has at some point said, ‘But I didn’t have it as bad as some people,’ and then talked about how other types of trauma are worse. Even my most-traumatized, most-abused, most psychologically-injured clients say this.

The ones who were cheated on, abandoned, and neglected say this.

The ones who were in dangerous accidents/disasters say this.

 The ones who were horrifyingly sexually abused say this.

The ones who were brutally beaten say this.

The ones who were psychologically tortured for decades say this.

What does that tell you?

That one of the typical side-effects of trauma is to make you believe that you are unworthy of care. Don’t buy into it, because it’s nonsense. It doesn’t matter if someone else had it ‘worse.’

Every person who experiences a trauma deserves to get the attention and care they need to heal from it.”

—

hobbitsaarebas

===================

“It’s true, I suffer a great deal–but do I suffer well? That is the question.”

―

Thérèse de Lisieux

===

“… victimization is a way of attracting sympathy, so rather than emphasize either their strength or inner worth, the aggrieved emphasize their oppression and social marginalization.”

—-

sociologists Bradley Campbell and Jason Manning

============

Whew.

Believing you are unworthy of care.

I call this “victimhood backlash.”

Now.

This is different than feeling unworthy of love, respect or … well … unworthy of something or any of that type of thing.

In fact.

This is actually the exact opposite of a victim mentality.

This is when something truly bad has happened to you <you are a real victim of something> and you look around and say “whew, they are the real victims.” In a real sense this person then constructs an extremely viable narrative to suggest that while they are in a shithole … their shithole is nothing compared to some other people’s shithole.

This is not self deprecation … it is a sincere feeling that what you did or experienced was closer to ordinary rather than extraordinary.

But.

I say this unequivocally  … even if someone is shrugging off help or maybe even adamantly opposing the help … a hole is a hole and you need help getting out of holes.

Someone may not think they are worthy of care, or asking for help … but they need it.

Anyway.

I have two thoughts on this ‘believing unworthy of care’.

First.

A hole is a hole.

If you are in a hole, it is a hole.

I have written this before … a shithole is a shithole. We are not in the shithole comparison business. All shitholes are dark, deep and often don’t have a visible ladder to get out of the shithole.

To me?

Horrible is horrible.

A black hole is a black hole.

And while maybe not all holes and abysses are created equal … all seem equally deep, dark & shitty when in one.

This may not be literally true … but figuratively I tend to believe that is how we view it when encountering some shit Life gives us which places us into some dark hole.

Second.

I do not believe that victimhood is some cultural crisis <the sociologists I highlight upfront do suggest that>.

Yeah.

The things for which we can publicly accept the fact we were a victim of has certainly increased. This doesn’t mean more shit, and shitholes, have occurred … it is just that it is now more acceptable to admit them and address them.

Can this get out of whack? Sure.

But a long as someone isn’t creating a shithole and claiming being a victim then .. well … a shithoe is a shithole.

I would suggest that we want people who feel like they are n some shithole because they were a victim of something to speak out regardless of whether an everyday schmuck like me may look at them and say “c’mon, be real, that’s Life” and maybe we should be focusing on how to better address them when they speak out.

We need less pandering and more reality management.  We need less judgement and more dialogue.

We need to grow a dialogue culture. Rather than responding to comments or behaviors with less condemnation or judgement and more engagement to engage rather than repel <without increasing victim mentality but rather managing it>.

But we do not want anyone at anytime to believe that they are unworthy of care.

Anyway.

I can almost guarantee almost everyone will either slip into a hole or go crashing into a hole at some point in their Life.

And that person <which means, uhm, everyone> will need help getting out of it.

For if you permit someone to linger too long in the hole … well … the abyss will gaze into them. And inevitably find some dark corner in the mind that they will find a place to live, eat and breathe for years and years to come.

Just accept what I just said without shrugging or thinking “that’s some bad shit.”

<Most> Holes are fine in Life.

They are part of Life.

Regardless of whether the shithole is incredibly shitty or just basic shit they have the same intended conclusion — you just have to make sure you know how to get out of them.

Ah.

Which leads me back to the opening quote.

Someone who believes that they are unworthy of care.

I say that because you can spend a lot of time looking around at other shitholes thinking about how to get other people out of their shitholes … all the while ignoring your own shithole, avoiding finding a way out of our own shithole and, maybe the worst, if you gaze long enough into an abyss … anyone’s abyss … it will gaze into you.

============

“And when you gaze long into an abyss the abyss also gazes into you.”

 

–

<Beyond Good and Evil> Friedrich Nietzsche

==============

Look.

I have had this debate a zillion times … the one where you discuss who has it worse.

Who is going through tougher times.

Who has actually gone through a tougher time.

Maybe even discussing a bad moment in life as horrible, but always discussing ‘horrible’ relative to other horribleness.

And while it is most likely true that, regardless of your situation, someone somewhere has it worse than you do … that thought only seems to offer some false comfort nor does it really offer any solutions.

To me … comparing bad situations is not only not very helpful but it also tends to suggest the wrong thing to me – “my suffering isn’t equal to your suffering.” Which tends to lead to “I don’t believe I am worthy of care.”

Bad. Wrong.

I do not believe we should be in the shithole comparison business.

A shit hole is a shithole and anyone in a shithole is just as worth of care as anyone else in a shithole.

=============

“For each person there is a sentence — a series of words — which has the power to destroy them.”

—

Philip K. Dick

=================================

“I would hurl words into this darkness and wait for an echo, and if an echo sounded, no matter how faintly, I would send other words to tell, to march, to fight, to create a sense of the hunger for life that gnaws in us all, to keep alive in our hearts a sense of the inexpressibly human.”

—

Richard Wright

====================

Well.

I have written about the power of words, the proper use of words and … well … the waste of good words a zillion times.

Nothing tears me out of my frame more than seeing and hearing someone abuse words.

That said.

I cannot tell everyone how often I am reminded that how you say something is possibly more important than what you say <at minimum I would suggest it is a symbiotic relationship in which the life of ‘what you say’ is in the hands of how you say it>. And ‘how you say it’ doesn’t just encompass context, tone, choice of actual words & phrasing but also internal speaker stuff – intent, purpose and, maybe the most important of all, belief in the words you are saying.

All this becomes incredibly important because when words are used well <and even poorly> in front of a receptive audience they can encourage marching, fighting and a sense of hunger for life that can gnaw at us all.

While I could write an entire book on what makes words tricky … today I will offer a couple of things:

• Words given and words used

Yes. Some words we choose on our own.

But more times than we may like to care … there are words that are given to us.

Huh?

It is easy to think about how there are speechwriters and how some people have to stand up and deliver someone else’s words … but this bleeds into everyday life. In business you can be sitting around a table and people parse out words and offer different ways of saying what you want to say. Parents suggest different words to their children and teachers do it day in and day out. Friends say “don’t say that” or “I wouldn’t say it that way” … in other words … we are given words to say all the frickin’ time.

Suffice it to say … not all words given to you are actually good words for you to use. Words have to match personal beliefs to be delivered effectively.

I was reminded of this the other day listening to Trump deliver a speech he obviously <a> had written for him and <b> didn’t agree with. Trump is incapable of keeping his thoughts to himself, or of cloaking his speech with words that could disguise his true thoughts.

Here is what I think I know from years of giving speeches and seeing people give speeches with regard to effective use of words and presenting words — intended thoughts versus underlying principles.

In general most people working together share some basic principles. These are the foundations for specific words. Therefore when given words to speak the shared principles kind of ground the tone and delivery so that they don’t sound painful or distasteful coming out of the speaker’s mouth – just maybe a little uncomfortable on occasion.

Without shared principles the words have no foundation … they are delivered hollow of anything. They are just empty words. And empty words sound … well … empty. They may be the actual right words to say but the wrong person is trying to say them – which hen strips them of any meaning.

Here is what I know about empty words — empty words are evil.

==

“And empty words are evil.”

—

Homer

<The Odyssey>

==

They have been uttered full of nothing … even though they possibly were crafted by a lot of something <passion, thought, insight, whatever>. But as they eased out from between the lips of the deliverer they were stripped of anything meaningful and simply become platitudes.

I could argue that this insures inevitable invisibility <unless some listeners/pundits attempt to parse out each word as meaningful and full of some meaning & intent – where there actually was none of that>.

These words are not harmless because in their emptiness they have become a version of evil. Evil in that they have not prompted any thought, any idea … any new passion. They are evil in that they have not inspired anything new … and everything old, or that which exists now, remains unchanged.

That’s what evil does … it fights change and thrives on inertia.

Those of us who give words should be incredibly careful, and smart, on who we give them to. Just because a word is right it may not be right for that person.

The second.

• Words can have a life of their own

Words are their own people with minds of their own. This means that they may not always remain a true reflection of the speaker’s thoughts. Once they leave the lips and they enter into the ether … well … they can be chameleons. They often take on the hues of the environment.

=========================

“Words are chameleons, which reflect the color of their environment.” 

——

Learned Hand

==============================

Whew.

This makes choosing words even more difficult. More difficult in that a word can mean several things at exactly the same time … what it means in your head, what it means as it leaves your lips, what it means as it floats thru the environment <slowly, or quickly, changing as it is bombarded with contextual environment> and what it means as it is heard.

What made me think of this was watching a Trump rally speech, a day after watching a scripted teleprompter speech, where I was reminded of the power of context. Context, and delivery, can strip a word of meaning or it can dress it in whatever clothes you would like.

For example … if I use the word ‘unity’ and, yet, it is used within an overall “us versus them” driven narrative it suggest not an overall unity but rather a unity of “us only.”

Huh.

One would think unity would be a word well used in almost any environment.

Unite. Blend. Coalesce. Combine. Fuse. Join. Merge. These words refer to the bringing or coming together of several different elements to form a whole.

Out of many one. E pluribus unim.

Unite actually comes for the Latin word ‘usus’ which means one.

Combine means to bring together in close union … more general in application than unite and does not emphasize as strongly the completeness of the process of coming together. In other words it just places things together but don’t guarantee the full integration.

Blend even more strongly than combine suggests a mingling of different elements. Unlike combine it specifically refers to the obscuring or harmonizing of various components.

Merge, like blend, suggest the loss of spate identity of ingredients, but does not imply the physical act of making or mingling together different elements.

Join is the broadest term of this group can mean to become part of to bring together or connect or to put together in close contact.

Fuse means to join by or as if by melting together – it also implies some aspect of ‘forcing or forging.’ Fuse in other contexts implies a solid lasting connection.

Coalesce suggests a gradual or natural coming together. In extended senses coalesce suggests two separate courses that gradually merge into one. .

In other words I can say unity in a number of ways or even qualify unity with another likeminded word all of which suggests this is a multi-dimensional challenge — constantly in flux. When Trump says unity it doesn’t create gold in people’s minds … it … well … creates shit.

===================

“I’m fucking King Midas in reverse here. Everything I touch turns to shit.”

Tony Soprano

===============

Regardless.

I imagine my real point is that words without their corners knocked off, or ground down, can be good words … and used for good.

They need to be shaped, protected and guided through the environment instead of being flippantly flung out assuming a basic stimulus – response world.

I clearly have a healthy respect for words. And I, frankly, have a healthy respect for the responsibility of words handed to someone.

Used well they can nudge the world.

Used hollowly they are evil.

Used poorly they are just wasted.

—————

“Words…  

They’re innocent, neutral, precise, standing for this, describing that, meaning the other, so if you look after them you can build bridges across incomprehension and chaos. But when they get their corners knocked off, they’re no good any more… I don’t think writers are sacred, but words are.  

They deserve respect.  

If you get the right ones in the right order, you can nudge the world a little or make a poem which children will speak for you when you’re dead.”

==

Tom Stoppard

——————-

I am not a speechwriter but I have been involved in, and seen, hundreds of presentations and speeches. I can say, unequivocally, the same word can nudge the world, be hollow or just be a waste of breath depending on who utters it.

You learn in business, fairly quickly, that just because a word is universally good <like love, or unity, or hope> it can quickly lose its ‘goodness’ depending on who delivers the word and how they deliver it.

You learn in business, fairly quickly, that while the audience matters you cannot ignore the deliverer of the words.

An angry speaker struggles to speak of love authentically.

A passionate speaker struggles to speak of mistakes authentically.

A storyteller speaker struggles to speak with the intent to inspire energy authentically.

You learn in business, fairly quickly, you use words, and give words, with ‘authentic delivery’ in mind. And, yes, that means that sometime you sacrifice some words despite the fact you know your audience yearns to hear that word.

You learn this, in business or in Life, or you will waste a shitload of words.

Anyway.

I would say this about anyone … but Trump is painful for me to listen to … as he either misuses words or purposefully abuses words <or is given words that he abuses>.

But I can honestly say that I, a word guy, feel insulted when I am asked to imagine that Trump believes what he says whenever he is persuaded to sound like what he believes the president of the United States is supposed to sound like.

I have lots of gripes with President Trump but the fact he abuses words so shamelessly is a crime to me.

And that may be one of the biggest crimes he will commit because words have a power stronger than a single bullet or bomb.

====================

“We miss out on the value of the message itself as a vehicle for driving virality.”

–

Jonah Berger

==================

“Say something meaningful in an interesting way.”  

–

Bruce McTague

<author of “the shortest business book ever written”>

===================

So.

This is about how we have a simplification crisis.

Ok.

This is actually about how we have an oversimplification crisis.

This crisis is making us … well … stupid.

Ok.

This crisis is actually making us stupider.

Look.

What I mean is that in a world in which we know that everything is complex, and more often than not, more complex than our own pea like brains can handle, we unerringly swerve toward simplistic headline conclusions and oversimplifications and absurd bullet point conclusions. We have hollowed out communication of the truly meaningful parts.

This surface skating intellectualism just makes us stupider.

Now.

We may convince ourselves we do this simply as a mental survival technique but I would argue, and I do, that it actually is the opposite of a survival technique … it is destructive behavior. It is destructive in that it destroys the overall thinking of what is actually a population quite capable of being intelligent, if not intellectual.

Yeah.

It makes us stupider.

I thought about this the other day because I have conversations with some incredibly smart and talented people who know a shitload more about more things than I could ever imagine and this topic came up. I note the smartness of these people to highlight how unusual it is that I can say something that actually can make a group of these people stop, be silent and then go “hmmmmmmmmmm.”

It is a rare thing.

And, yet, it happened the other day.

How did it happen? After some extensive conversation on North Korea, global trade challenges, Trump <of course> & foreign policy we opened the discussion to “what is the biggest challenge facing us …”

I spoke up & my thought drew some <thoughtful> silence.

I said “oversimplification.” <insert group silence afterwards>

To me … oversimplification misleads and creates bad decisions and, worse, creates bad thinking <which leads to bad opinions, attitudes and thoughts>. To me we have created this oversimplification shithole we currently reside in. And I offered a couple reasons why I believe this is happening <I did this because if you can identify the issues you can find solutions>:

We have convinced ourselves we do not have time for complex

Going back to the ‘destructive behavior’ thought I shared earlier …  oversimplification is anything but efficient. It actually demands more time in a variety of ways. The two simplest ways it does so is <1> the time we over invest attempting to isolate the simplest version of what is anything but simple and <2> the amount of time & energy we have to invest explain everything beyond the simplistic tripe initially offered, to thwart misguided behavior & reactions to the oversimplified offering & to redefine the oversimplification into bifurcated parts of the oversimplified whole.

We do this destructive behavior because we have convinced ourselves that we all have shorter, and shortened, attention spans.

We do this destructive behavior because we have convinced ourselves that people best retain “one thing.”

We do this destructive behavior because we have convinced ourselves in our perceived “never enough time” world we have to topline everything <to fit everything in>.

We do this destructive behavior because we have convinced ourselves that in a blizzard of nonstop things constantly vying for our attention the only way to capture someone’s attention is in some pithy soundbite.

Basically we have convinced ourselves that hollowing out an idea and a thought actually benefits not only the idea and the thought … but us! This is fucking nuts. Absolutely crazy.

Unfortunately, and truthfully, some things are just too complex to communicate in a sound bite or in 3 seconds or less. No matter how brief and simple you want to make it … well … it is neither brief nor simple. It is complex and sometimes the opposite of brief.

It isn’t just about telling a story.

Nor is it just about finding influencers to broker the story.

Nor is it just about practical value.

Nor is it just about emotion.

Unfortunately … it is a combination of those things. Yeah. Effective communication is … uhm … complex.

We have convinced ourselves that simple & simplicity is reflective of common sense.

I admit.

I have never been shy about calling bullshit on the simplistic tripe being spewed under the guise of ‘expert advice’ or ‘common sense.’

That said. I will suggest no topic has  been tortured more by common sense than simplicity.

Common sense suggests the simplest thing is the best.

Common sense suggests it is easier for a person to remember one thing and one word.

Common sense suggests in a complex world we humans crave simplicity.

Common sense suggests in a busy world we only have time for simplicity.

Common sense suggests a lot of nonsensical bullshit.

I will not argue that making something as simple as it can be is good but … well … simplistically … oversimplification is misleading and ultimately creates bad less-than-informed decision making AND thinking.

We have used this common sense simplicity bullshit for one simple reason — it serves us well in challenging the most established legitimate rule of Life & things. And that rule is “the world is complex.”

We embrace simplistic solution after simplistic solution, all labeled as ‘common sense ideas’, which are often counter to what an expert would suggest <which is often deemed “too complex”>…  only to find 90% of the time common sense was not only just simply wrong but also made us stupider.

I have written about simplicity and the complexity of finding the simplest way to communicate the complex many times and as I do so today I would remind everyone of what Jonah Berger offered us for a nifty sound bite compilation of sound bites to create a sound bite philosophy:

Here are his STEPPS for making anything go viral:

–          Social Currency: We share things that make us look good (even if that means pictures of our cat).

–          Triggers: Easily memorable information means its top of mind and tip of the tongue.

–          Emotion: When we care, we share.

–          Public: Built to show, built to grow.

–          Practical Value: News people can use.

–          Stories: People are inherent storytellers, and all great brands also learn to tell stories. Information travels under the guise of idle chatter.

And while this Berger thought is about “making things go viral” it is actually about finding the simplest way to communicate complex shit in a way that it is actually retained in a cognitive way.

I would also note that this dos not reflect “one simple thing”, it does reflect the complexity of reality and the mind and it reflects how to … well … help make us less stupider.

Ah.

Cognitive way.

As in “we actually understand what it is we heard, saw or read.” That is an important thing to ponder because over simplification cheats cognitive value as well as the value of whatever it is you have to offer people. Simplicity may be “memorable” but it doesn’t really lodge itself in anyone’s mind & memory in any meaningful way.

In fact.

The less depth you offer in your oversimplification the more you are at the mercy of the mind that decides to remember you. What I mean by that is if you don’t provide the depth the mind will create some perceptions around whatever it lodges in the pea like brain.

Uhm.

This means the pea like brain lodges only what is actually the brain’s perceptions of what to remember and not what you <a> know to be true, <b> think it may be important for that mind to know or <c> want the brain to store away in its mind.

I imagine what I am talking about is some wacky version of awareness versus engagement … but that shit is bullshit too.

It’s all bullshit because we should be turning away from simplification and engagement and connection and simply focus on “say what you need to say to persuade someone to think or do what you want them to think or do.”

All the other bullshit just confuses things.

If I tell someone that ‘being noticed ‘ is the most important thing, than some asshat is gonna come up with some zany oversimplified shit that gets noticed but doesn’t effectively communicate one thing <let alone all the things you may have deemed truly important in the beginning>.

I admit … I balk at a lot of the bullshit offered online about simplification <and the importance thereof> because … well … it is an oversimplification which diminishes the importance of ‘communicating depth’ and increases the importance of ‘being noticed.’

I do not like that equation. Effective communication is not a binary choice.

Effective communication, as with almost everything, is a complex challenge in communicating a complex thing well – because if you can communicate a couple things well it actually increases the perceived value <which then inevitably creates a stronger “memory stamp” … with value attached!>.

Which brings me back to our oversimplification crisis.

I could clearly argue that in today’s fragmented messaging world where information multiplies at light speed and a day still remains 24 hours that we humans are constantly honing our “incoming thoughts” filtering mechanisms.

I could also argue that our filtering system, as it exists today, sucks. We have dumbed down our communication and thinking behavior to such a hollowed out status the majority of time we skate along the superficial irrelevant surface of reality.

If we are lucky, the ice doesn’t crack.

But the truth is that oversimplification only offers the thinnest of ice to skate on and inevitably we fall thru the ice … over and over and over again.

Uhm.

And in the business world falling through the ice is bad. It is, metaphorically, making a bad decision based on shallow thinking and paying for it.

Yeah.

I did say the biggest issue we face is oversimplification.

I said that because if I can solve this, if I can have smarter people communicating complex things more smartly and I can have more everyday schmucks understanding that simple solutions are more often like trying to place a square peg in a round hole … well … I think it unravels a shitload of other problems we face in today’s world.

I imagine I am arguing that if more people are less stupid and more aware of the reality of things the more effective & efficient we will be in addressing the difficulties reality tends to place in front of us.

In the end.

I will go back to where I began … “say something meaningful in an interesting way.”

There are no rules nor boundaries in this statement.

You use as many words, or as few, as you need to say … to say something meaningful in an interesting way with the intent for it to be understood … and, ultimately, persuade someone to think something. I would say that the hollower the communication the less true persuasion engagement occurs and, conversely, the fuller the communication the more true persuasion engagement occurs.

Period.

Well.

Be prepared. I almost always open with a quote but today I open with a sentence … a 198 word sentence written by Oliver Wendell Holmes Sr <father of US Supreme Court Justice Oliver Wendell Holmes Jr.>:

—————————

Many times, when I have got upon the cars, expecting to be magnetized into an hour or two of blissful reverie, my thoughts shaken up by the vibrations into all sorts of new and pleasing patterns, arranging themselves in curves and nodal points, like the grains of sand in Chladni’s famous experiment,—fresh ideas coming up to the surface, as the kernels do when a measure of corn is jolted in a farmer’s wagon,—all this without volition, the mechanical impulse alone keeping the thoughts in motion, as the mere act of carrying certain watches in the pocket keeps them wound up,—many times, I say, just as my brain was beginning to creep and hum with this delicious locomotive intoxication, some dear detestable friend, cordial, intelligent, social, radiant, has come up and sat down by me and opened a conversation which has broken my day-dream, unharnessed the flying horses that were whirling along my fancies and hitched on the old weary omnibus-team of every-day associations, fatigued my hearing and attention, exhausted my voice, and milked the breasts of my thought dry during the hour when they should have been filling themselves full of fresh juices.

——————————–

So.

When I read this sentence <read it several times in fact> I thought of “filling up” and “emptying out.”

Huh?

Oliver Sr. was no dumb shit. His brain was filled with more “kernels of knowledge sand” than most of us will ever be filled with. And, yet, he outlines how the knowledge works best when emptied of structured thinking and any specific destination but rather when “without volition” new thoughts are unharnessed by old learning rearranged.

Couple lessons in that:

• New thinking is almost always simply a new way of looking at something everybody already knows.

• In an age of instant gratification, smartphone access to any answer you would ever want and a belief that the fastest answer is the best answer it is good to remember that thinking is like baking. You have ingredients and you need to properly bake them to arrive at something special.

This isn’t to suggest that there is no hurry but rather you use the allotted time in the best possible way.

I worry more about the latter than I do the former in today’s world.

I worry about it because thinking is more often like what someone referred to Emerson’s writing as “a chaos full of shooting-stars, a jumble of creative forces.”

That is thinking.

Thinking doesn’t pretend to follow rules, enact some methodology or even use the words it is ‘supposed to use.’

—–

unharnessed the flying horses that were whirling along

my thoughts shaken up by the vibrations into all sorts of new and pleasing patterns, arranging themselves in curves and nodal points, like the grains of sand

fresh ideas coming up to the surface, as the kernels do when a measure of corn is jolted in a farmer’s wagon

—-

And more often than not, in an attempt to be more efficient in a time constrained world, we try and micro-structure our thinking.

It seems like as the world became more enlightened by mass media, structured education systems and “college for all” we have become … well … more sensible in our thinking.

Which brings me back to my opening sentence.

It breaks all the rules of not only how to write but how to think.

And, yet, it captures the essence of thinking … it certainly captures the magic of thinking … and, unfortunately to the thinking methodology Nazis, it certainly captures the practicality of freedom in thinking.

Our world today is strewn with catchy incorrect memes, rewritten history, faulty logic and misleading statistics all offered to us out of context.

The internet, while offering us a boundless offering of truth & facts, has only encouraged sloppy, lazy thinking.

It should be enlightening us but, far too often; it actually encourages some fairly absurd unenlightened thinking.

Thinking, and I mean real thinking, can cure this unenlightened cancer. The cancer is not social media or this absurd love of brevity … it is us and our thinking.

In thoughtful moments I tend to believe people know this. They know social media and smartphones and the internet is not the problem … it is us. Yeah. All those things make us susceptible to these wacky conspiracy theories, false statistics and alternative facts but they do not live unless we breathe life into them.

Look.

I do worry about thinking on occasion. Shit. I have even written about how I cried about thinking in today’s world.

I have a number of friends who send me memes and out of context quotes to make a point and ask me my view.

I probably send more time fact correct and making people aware of truth than I do sharing my own opinion. That worries me. in fact this is a direct quote from me:

======

But here is what really worries me.

If you, not a dumb guy by any stretch of the imagination, can truly believe even 75% of what you shared with me then what does the everyday schmuck believe?

That is what worries me.

=========

Thinking does take time and some space and … well … even some work <even if that work is to find empty space and not working>.

And, even then, the problem is that you can search the internet far and wide without finding a clear repudiation of some falsely stated, good sounding piece of untrue crap.

In fact.

If you do spend some time researching something you will more likely find a massive gap between public belief and expert knowledge.

There is often such a delusional gap between reality and “belief” it often seems absurd … and absurdly difficult to bridge the gap.

We need more thinking today than ever before. And, sadly, we need more thinking on simpler things than ever before.

Oliver Sr. was thinking on big things and big thoughts. And we need people like that.

What worries me is that in today’s world we need more people doing more thinking on the kernels of corn, the grains of sand and the horses themselves.

I worry about that because if we don’t have more people doing that kind of thinking all we will end up doing is rearranging unfortunately misguided untrue kernels of corn, fake grains of sand and unicorns not horses.

I imagine my real point today is that effective thinking is dependent upon tow things:

• insuring we have lots of “true grains” of sand in our heads <not alternative facts or falsehoods>

• insuring we have some time to properly jostle the kernels of corn <or grains of sand if you don’t want me to mix my metaphors> to rearrange them in new configurations

I don’t believe the world, society or any business wants us rearranging lies, fake and unicorns in order to form a better union.

===============

“The saddest aspect of life right now is that science gathers knowledge faster than society gathers wisdom.”

—

Isaac Asimov

==============

“So I don’t want to paint with too broad a brush when I say that you were warned about this man—and you ignored our warnings.

We were right; you were wrong.

The masses, it turns out, sometimes are asses.

Sometimes the people who actually pay close attention to politics know more than the disgruntled populists and nationalists who are willing to gamble on the future of this great republic—and on the reputation of a conservative philosophy that goes from Aristotle to Burke to Buckley—in order to boost a reality show host.

You elected your guy, and look where it got us.”

—

Matt Lewis <Republican Conservative>

================

Ok.

I probably get in more heated debates over Trump voters than almost any other topics discussed these days – with both Trump voters and non-Trump voters.

I even know why it happens … we generalize and we label.

And in generalizing we force a Trump voter to defend other Trump voters, who most likely voted for Trump for some other reason than the one they are defending, and the non Trump voter paints all Trump voters with the worst of the worst attributes <the truly deplorable aspects>.

This is crazy.

No.

This is stupid.

The majority of Americans don’t have a label attached to them other than “get up and go to work and get shit done” people.

People rarely self-identify as a CNN watcher or Fox watcher or MSNBC watcher … or a republican or democrat … or any fringe group when you meet them.

We apply the label on them … we generalize for them.

But most people are labeled by … well … community, family and what they do to earn a living every day.

Sure … elections force most of us to take some stand but most of us embrace that stand with some unease. We would rather be defined by what happens in our day and lives than by whom we elected to vote for.

Most of us have our own imperfections and flaws without having to explain, or be defined, by some imperfections and flaws of someone who we voted for.

Most of all the label stuff is crap.

And maybe what is worst about labels are they suggest most Americans have to be “x” or they are “y.” That is complete and utter bullshit.

I can be tough on immigration and still be compassionate.

I can have government les involved in healthcare and still make sure a safety net is available for all people.

I can increase my military budget without being some “hawk” who wants to drop bombs on everyone.

I guess my real point is that most Americans want it all and chafe when it is suggested they have to choose one thing or another. While TV pundits went out of their way to suggest this last election was a ‘binary choice’ the truth of the matter was that the decision on who to vote for was more likely a complex more-than-binary choice.

Which leads me to the Trump voters.

Up until now I have leaned heavily on the fabulous CBS News Nation Tracker Poll <CFM Strategic Communications panel survey> which outlined that the nation’s view of Donald Trump as President breaks down into four categories – Believers (22%), Conditionals (22%), Curious (21%) and Resisters (35%).

The first category are true believers who think Trump is on the right track. Conditionals generally support Trump, but may not approve of everything he does or says. The Curious are opponents, but could be swayed depending on Trump actions. Resisters see no hope in Trump and oppose him across the board.

But now there is a new piece of research out which breaks Trump voters into 5 groups which I will use to make my point again.

To summarize it I offer these 5 numbers to keep in mind:

American Preservationists (20%): 12 million people

• These are the core ‘always-Trumpers’ … this is also the group who think anti-white discrimination is a much more prevalent problem than is discrimination against any minority group <which is, realistically, false>

Staunch Conservatives (31%): 19 million people

• These are the core Republicans who would most likely vote for any Republican even if it was an alien

Anti-Elites (19%): 11 million people

• These have relatively cooler feelings toward Donald Trump and nearly half had favorable opinions of Clinton in 2012. This group shifted most dramatically, however, against Clinton by November 2016.

Free Marketeers (25%): 15 million people

• Small government fiscal conservatives, free traders, with moderate to liberal positions on immigration and race.

the Disengaged (5%): 3 million people

• This group does not know much about politics, but what they do know is they feel detached from institutions and elites and are skeptical of immigration.

USA population: 326.5 million people

USA adult 18+ population: est. 250 million people

<note: I used 60 million Trump votes to simplify my math and come up with people numbers>

The other thing I always keep in mind is that nowhere along the way, primary & general elections, has Trump ever won the popular vote. In the primaries Republicans voted in significant numbers for anyone but Trump <almost 2/3^rd of primary votes did not vote for Trump>. My point in all these numbers is that Trump voters are not just an American minority/splinter of the whole but a relatively small <but loud> group.

Regardless.

Here is the topline good news … I would estimate we have less than 20 million, my guess is maybe 15 million, truly deplorable people in the USA … say maybe 6% of adults. Here is the bad news … we tend to suggest those 6% are representative of all Trump voters <as well as all that is ignorant, deplorable and bad about USA>.

Anyway.

We screw up numbers in generalizations all the time.

Not all Trump voters voted for the same reason nor do they have similar issues.

It’s just like discussing “the 99%.”

The 99% are a mix of the wretched of the earth, the everyday schmucks who want to do the right thing and a fairly large group of upper middle class <doctors, university teachers, journalists, senior management, politicians>. It is the mixed bag of people who, without them, the 1% would cease to exist.

Lumping them all together in the 99% is almost suggesting that is America’s middle class which then suggests opportunity is equal to all <and the 1% should be everyone’s objective>.

Trump’s voters were a mixed bag of people with some good reasons to pull he lever for Trump and some bad reasons for pulling the lever for Trump.

Anyway.

I purposefully called this piece today “deplorables defined” to make a point. Of course not everyone who voted for Trump is deplorable … and Hillary never suggested such a thing. But … gosh … maybe we should have listened to her a little more closely … and maybe we should have listened to the entire speech … and maybe, just maybe, it is possible she was right:

——————

“I know there are only 60 days left to make our case — and don’t get complacent, don’t see the latest outrageous, offensive, inappropriate comment and think, well, he’s done this time. We are living in a volatile political environment. You know, to just be grossly generalistic, you could put half of Trump’s supporters into what I call the basket of deplorables. Right? The racist, sexist, homophobic, xenophobic, Islamophobic — you name it. And unfortunately there are people like that. And he has lifted them up. He has given voice to their websites that used to only have 11,000 people — now 11 million. He tweets and retweets their offensive hateful mean-spirited rhetoric. Now, some of those folks — they are irredeemable, but thankfully they are not America.”

“But the other basket — and I know this because I see friends from all over America here — I see friends from Florida and Georgia and South Carolina and Texas — as well as, you know, New York and California — but that other basket of people are people who feel that the government has let them down, the economy has let them down, nobody cares about them, nobody worries about what happens to their lives and their futures, and they’re just desperate for change. It doesn’t really even matter where it comes from. They don’t buy everything he says, but he seems to hold out some hope that their lives will be different. They won’t wake up and see their jobs disappear, lose a kid to heroin, feel like they’re in a dead-end. Those are people we have to understand and empathize with as well.”

—————-

Sigh.

Of course, none of us really did pay attention to it all <even the mainstream media which was supposedly all in her camp> and paid the price of not doing so by missing her statement about empathizing and working for better lives for those Trump supporters who aren’t scum-of-the-earth deplorable dumpster fire pieces of shit.

Would I have used the word “deplorable?”

No. probably not.

She probably should have been more specific and named them out, as the Alt-right, misogynists, white supremacist, KKK, and Nazis. But you know what? We are dancing on the head of a pin. ‘Some’ deplorables voted for Trump, ‘some’ deplorables still support trump and ‘some’ deplorables are irredeemable.

Ok.

Let me spend a moment more on ‘deplorable’.

While I, personally, would have not used the term with regard to some Trump voters I believe the only true mistake Clinton made was apologizing. She should have tripled down with clarifying & defining … and suggesting <in some way> we all have a deplorable ‘voice’ inside us whispering fears and untruths and … well … the bad shit we think about people who do not look like us.  And point out that Trump whispers, in a bombastic way, to our deplorable inside … and we shouldn’t permit him that victory <because Americans are better than that>.

By the way … I do believe that. And while there certainly are some truly deplorable people in the USA I would like to think 99% are redeemable not because they need to be redeemed but rather they need to understand they can ignore that voice inside and still get ahead and ‘win.’

In the end I offer two numbers.

15 and 30.

If you scour some of the more random assessment of the population and their views with regard to Trump you will find these two numbers <or close to them> constantly bubbling up.

15%.

This would be the % of people who would follow Trump like lemmings over the cliff. He could bomb Alabama and they would find a good reason he did it <note: these are not all deplorable people but deplorable people reside within this number>.

30%.

This would be the % of people who wouldn’t follow Trump if you told them you would win the lottery. He could apologize every day until the day he died and they would still find a reason to suggest he pissed on Mother Theresa’s grave.

Anyway.

I don’t know Trump nor do I wish to ever meet the man but if I could whisper these numbers into his head … I would. They reflect the precarious nature of his presidency <or his reelection>.

I am under no illusion that Trump truly has any desire to unite the country but the numbers reflect the fact America is not deplorable by nature and the bigger message opportunity, to inspire people, is to remind them of that.

===

“A diamond is a chunk of coal that did well under pressure.”

——

Henry Kissinger

====================

“When you do things right, people won’t be sure that you have done anything at all.”

–

God (in Futurama)

===

Well.

Think what you want and say what you want to say about Kissinger … but the opening quote is awesome <although, geologically speaking, it may not be truly accurate>.

In our quest for recognition as a leader many business people, and leaders in general, seemingly get shoved <on seemingly a daily basis> into some absurd universe where everyone judges you <mostly on some absurd views of ‘being noticed is what matters’ or ‘shine bright like a diamond‘>. I say that because this means thinking of yourself as a piece of coal seems … well … quite underwhelming and quite ‘unleaderly’ <I made that word up>.

Uhm.

But.

One of the most frustrating things you learn early on in a management career path is that you do not get credit for what you are expected to do. And maybe what makes this most frustrating is that this lesson applies to a crisis as well as the most mundane everyday grind responsibilities.

But.

The thing is as you gain more and more responsibility you learn that this is actually a good thing.

People like reliability.

People like consistency.

People like a foundation of quiet competent leadership.

People like you doing what you are supposed to do <with little fanfare>.

This is a lesson learned early on in a management career … and you can tell the leaders who <a> did not learn it or <b> saw the lesson but lack self-confidence … because they … well … ignore the lesson and exhibit ongoing aggravating self promotion <even on the things they are expected to do>.

That said.

This doesn’t mean you aren’t tempted to take a moment or two to point out, sometimes in some fairly loud messaging, that you want some credit for what you are doing.

This is the ‘dance.’

The management & leader “credit dance.’ I call it a dance because every good leader knows they have to do some self-public relations and, yet, they don’t want to be seen as doing any overt self-public relations.

===============

“The price of greatness is responsibility.”

—–

Winston Churchill

=======

Being a great leader is all about doing your job and doing the right things at the right time … and <I imagine> figuring out how to actually tell people that you did the right things at the right time. This means not being seen a as blowing your own horn or being some narcissistic attention seeking, credit seeking asshat but rather one who understands it really isn’t about gaining credit or accolades but rather reassuring people that the right things, the good things, just get done under your watch.

I would note that reassurance is a powerful tool. It is powerful because doing things right isn’t about small … nor large … but if you do it right … really right … people will not really be sure that you’ve done anything at all and, yet, feel reassured that you are there.

Now.

In today’s bombastic world it can actually become a bad thing if no one notices. Why? <insert a ‘huh?!?’ here> because someone else at the exact same time is telling everyone what they did … and yes … unfortunately … often the squeaky wheel does get the grease.

Aw heck.

The truth is that the value is never in the credit. And leaders know that. And we everyday schmucks need to remind ourselves of that more often.

—-

“I alone cannot change the world, but I can cast a stone across the waters to create many ripples.”

————

Leaders know that the little things can matter and that just delivering upon what you are supposed to do really matters <a lot>.

A subtle touch can create the needed ripples. Doing what you are supposed to do insures the right ripples are always … well … rippling.

Good leaders know you can be the initiator, instigator or implementer … or even all of them … and it doesn’t really matter.

I would note that within the realm of doing what you are supposed to do about the only thing that can truly diminish ‘greatness of simple doing’ is not accepting responsibility – for the bad and the good and all that it takes to get to either place.

I would be remiss if I didn’t point out that what I just stated is ‘character’.

Leaders don’t lead by asking or telling people to follow it most often happens by doing the shit you are supposed to do really well.

I know. I know. That doesn’t sound “great” but greatness really cannot be achieved without it.

Oh.

This kind of suggests that greatness is a contradiction.

Let’s use Winston as an example.

Huge ego. MASSIVE ego. Charismatic speaker. Maybe one of the greatest orators of all time. Made some huge mistakes. HUGE mistakes. …. But humble in his responsibility. He permitted  the people to get credit for success and strength and what needed to be done … all the while doing what he as supposed to be doing.

He was vocal, and sincere, on issues and the people of Great Britain getting credit.

All despite his ego.

Great leadership reflects a unique balance of ego and humility. Ego to effectively lead and humility to be effectively followed.

I would imagine those with the greatest character reside somewhere on the line between those two things.

I would imagine those with the greatest character reside somewhere in between not getting credit for what they are supposed to do and actually being acknowledged for enabling greater greatness.

Well.

I know it isn’t popular to say this but most of the best things in Life, and leadership,  are found in the unspectacular:

• The best people more often than not go unseen and unnoticed by the majority.
• The best moments more often than not go unseen until looking back.

Just as perfection is most often found in the imperfections … spectacular is most often found in the unspectacular. And, yes, doing what you are supposed to do is unspectacular.

But I would argue the spectacular would never ever happen if the ‘supposed to do’ shit never happened.

In the end.

Great leaders are often judged by what you don’t see them doing. This also means great leaders are often judged by what they feel comfortable remaining silent about … by what they don’t say about what they are supposed to do and supposed to be.

I would be remiss if I didn’t point out this is a little more difficult than it may appear.

It is a little more difficult because a great leader does have to have some ego and some higher level of confidence and, therefore, some positive affirmation kind of helps to put some well needed oxygen back into the confidence balloon.

It takes a awhile to learn you don’t have to ask for oxygen or even try and fill it yourself … well … at least good leaders learn that … the bad, insecure ones never do.

=============

“At his best, man is the noblest of all animals; separated from law and justice he is the worst.”

—–

Aristotle

=====================

“We must reject the idea that every time a law’s broken, society is guilty rather than the lawbreaker.

It is time to restore the American precept that each individual is accountable for his actions.”

——

Ronald Reagan

==================

Well.

If there is one thing the Trump administration does well, really well <great again even> … is to find some scrap of equivalency to suggest what they have done or said is “normal.”

In addition, they gird their normalizing arguments with “because he can” simplistic tripe.

This is the Trump business mantra applied to the presidency … ‘it is technically legal & norms are irrelevant’.

This is the lesson that Trump appears to have ignored, the one where parents teach every child “just because you can doesn’t mean you should.”

Look.

Presidents can pardon whoever they want convicted of a federal crime … not a state crime. Technically Trump was within his ‘technical rights’ to pardon Sherriff Joe Arpaio and, literally, he wins because “the left” and Republicans’ with any sense of norms will go ballistic.

But I would suggest society actually loses on this one <as does the American legal system>.

In a normal world this pardon may appear in the overall scheme of things as small potatoes … but it is not. With this president it edges onto the slippery slope of a new normal <which is not normal nor desired normal>. It edges into an undermining of the justice system.

Hear me out.

2 things make me say this.

How Trump gave the pardon verbally.

He suggested in his words that the Sheriff was just doing his job well. In other words … the laws were either wrong or the law of the land restricts people from doing their jobs. Uhm. And that the president is the judge of whether the laws are right or wrong, constricting or supportive.

The words matter just as much as the pardon itself. The words send a message with regard to how people should view laws and the legal system.

By the way … the words are as much Trump as anything we have ever seen … only he knows what laws are truly worthy and he rules his business that way. In his mind Trump is the sole arbiter of right versus wrong & legal versus ‘useless law.’

How Trump came to the pardon.

He offered the pardon without his Dept. of Justice. In other words … the DOJ and what they thought <or knew> was irrelevant. Process and legal minds are irrelevant … he is the law <a shiver went down my spine as I typed that>. It should be disconcerting to any and all that Trump appears to come to a conclusion about something, particularly what is legal and what isn’t, without seeking the legal process to back it up.

But.

At the root of the issue is that a “law & order” president just pardoned a ‘law & order employee’ who … well … not only flaunted the law but broke the law of rights. The fact is he is not a law abiding sheriff if he’s disobeying a court order <let us remind ourselves that this charming fellow was a convicted sheriff, who ran sweltering, punishing jails where inmates died and was accused of targeting Latino residents … AND … during the litigation that led to his conviction for criminal contempt, he hired a private detective to investigate the wife of a federal judge hearing a case against his office >.

And at the root of the Trump issue <as if there is just one rotten root> is, as USA Today points out, Arpaio didn’t meet the Justice Department guidelines for a pardon. His conviction wasn’t five years old, he hadn’t expressed remorse and he hadn’t even applied to the Office of Pardon Attorney.

The day before, press secretary Sarah Huckabee Sanders said the president would follow a “thorough and standard process” in considering the pardon.

That process usually requires seven layers of review and an FBI background check.

That did not happen.

Past Bush ethics Chief counsel Richard Painter said:

—————–

Well, I don’t see how this would have made it through any normal process.

This sheriff has been known for lawless acts for many years. I don’t think he would have lasted one week as a sheriff in my home state of Minnesota. We are a law and order state. Many places are. We favor law and order in the United States.

When a judge tells a sheriff to do something, the sheriff does it. That’s what law and order is all about. And if you’re in contempt of court and you’re a law enforcement official, you’re abusing your power. You should not be pardoned by the President of the United States.

And the message here is very clear: the President likes sheriff Joe because he likes going after immigrants. He was going after minorities. And that’s the clear message here. And I think it’s really reprehensible and I wish that something could be done about it. We gotta think seriously about whether Donald Trump is fit to be President of the United States.

I’ve been a Republican for thirty years and we’ve got a lot of great people in the Republican Party. Who can serve honorably in this United States government and can serve this President of the United States.

This is just one more stick in the eye to the minority community and to those victimized by the very few people in law enforcement like sheriff Joe who choose to use their power abusively. And choose to ignore the orders of the judiciary. And that is lawlessness. And that should not be tolerated in the United States.

————————-

Sigh.

The legal system is degraded because it is politicized in the way that it looks like the president wants to do what he wants to do which, in the end, undermines the utility of the legal system overall.

But watch.

All the Trump surrogates will be flocking to the TV shows to start shaking their fists and defiantly spouting out some false equivalence to justify this non-normal presidential behavior.

They will use scraps of truth and facts to weave a story that suggest Trump is normal, thought normally and even acted normally.

This is not normal and there are few fair equivalences.

In the most harsh view … with the pardoning of Joe Arpaio … Trump has established his place in history alongside those who exercised the same executive and dictatorial rights such as Stalin of Russia, Mussolini of Italy and Hitler <as well as Erdogan, Putin and Duterte>. That does not mean he IS them just that he is utilizing some of the same tactics.

To be clear.

While I fear that Trump and Arpaio are bigots and nationalists and authoritarians … that doesn’t make them Nazis <so I wish some people would tone down some of the rhetoric>.

It just makes them bigoted, nationalistic authoritarians. That’s bad enough and I see little value in bringing up Nazis.

That is a false equivalency.

I have said this before and I will say it until I die … the Trump presidency nor the Trump behavior is normal and we need to stop suggesting it is normal. We should be seeking to explain and justify his uniqueness in behavior <and if we cannot then he should be penalized> but no one … and I mean no one … should be using scraps of normalcy to create a false equivalency of a larger whole normalcy to a non-normal president.

This is NOT normal in how we should be viewing our legal system and legal decisions.

Trump is certainly no Reagan but maybe we, all of us, should heed Reagan’s words in the age of Trump … we must reject the idea that every time a law’s broken, society is guilty rather than the lawbreaker.