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“We await glory in silence, oh, let the din of battle begin”
A midshipman on Collingwood’s flagship wrote this in his diary as his ship sailed into battle at Trafalgar
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This is about a sense of active stillness in business. Let’s call it the moment before the moments. Or:
‘Awaiting glory in silence.’
Great business performers seem to epitomize this quote. They seem to find ‘the moment before the moments’ and
instead of being a bundle of chaotic energy they seem to find stillness.
The quote certainly reminds us of a return to old times of the banners flying in the wind on the battlefield and the silence and stillness before battle … then the charge with horses thundering forward and thousands of feet pounding forward with weapons in hand. And players rushing out of the tunnel onto the football field.
This isn’t about those moments. This is about the ‘moment before’ where all empties and all becomes still.
I actually believe we should talk more about the moment before the moment because I also believe the business people thrive because of that moment before the battle begins … it may be only a minute, possibly even just seconds, but that moment of calmness where everything kind of just “stills.” Just before everything starts moving again and silence is replaced by the ‘din’ of activity. That is THE moment. I almost think in moments like that your body gathers all the adrenaline in one small space and prepares it for release.
It is an incredible moment. Oddly, Winnie the Pooh agrees.
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“Well,” said Pooh, “what I like best …” (and then he had to stop and think). “Because although eating honey was a very good thing to do, there was a moment just before you began to eat it which was better than when you were …” (but he didn’t know what it was called).
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Anticipation? Geez. I think that undersells the idea. It’s bigger than that. It is also more important because I believe it often delineates between the best business performers and other business performers.
Try this.
Maybe because it is a “me” moment.
In that moment in time there is nothing else … nothing … no sound … no feeling … just ‘me’ … just a space in time with nothing but “me” in it.
Well.
Me (being me) actually tracked down some research on this. Some researchers have imaged the parts of the brain which are in control of us in the ‘moment before’. Interestingly in imaging that part of the brain are not thought to be under our full conscious control or awareness. The studies reinforced the fact that, for most of us, this moment before is one in which there is not much conscious, deliberate thinking going on at all. It’s like a brain “flat-wave” (the guy whose writing I found on it called it ‘a brain wasteland’). It’s almost like you push your brain to overload and it shuts down for however length of time to ‘reset.’

SONY DSC
I am not a researcher but its possibly we are probably more aware of oneself at this point in time.
It’s bigger than something as simple as a bland non dimensional anticipation. And, yes, I am purposefully using anticipation rather than expectation. I do so because expectations are tied to the audience while anticipation is tied to the presenter.
As a presenter I always expect, and expected, to do well.
But. As a presenter my anticipation altered depending on the moment, the situation and the audience. It is relatively obvious to say that the more relaxed you are with the moment, the situation and the audience <all aligned> the higher likelihood you will do what you set out to do.
And that is all a reflection of ‘anticipation.’
And that is where ‘we await glory in silence’ comes to the forefront. To a presenter anticipation roars toward you like an oncoming train. I tend to believe experienced presenters let anticipation come at whatever speed it wants to. They are focused on the glory and the anticipation kind of seems to match the moment more or less.
Now.
I will admit. The more experienced you become the better matched the anticipation is to the moment. In the beginning … most less experienced or amateur speakers tend to have a higher level of anticipation than the moment truly deserves.
Regardless.
Anticipation exists. Anticipation arrives at its own speed. And anticipation will inevitably crash into the event, situation and moment.
That is all a given. That is all speaker & presentation truth.
That said. I believe the best speakers permit anticipation to do its thing because they … well … they have an internal buffer.
… although eating honey was a very good thing to do, there was a moment just before …
The buffer is that moment before the moment – the moment in which everything stills.
The moment in which anticipation, which up until that moment was racing at you like a frickin’ runaway train, breaks … and stops.
There is no warning whistle butt the clacking of the train stops. Almost like it stops and waits for you to get on.
This is the speaker’s moment. This is the buffer between anticipation and the glory. The silence in the mind. This is “awaiting glory in silence.’
Lastly.
To be honest. This internal buffer is tricky because you want to expect it to be there but you also are a little nervous that it just may not decide to show up on that day. Over time … once proven … a speaker KNOWS it will be there
<and I could argue knowing actually begets it>.
Anyway.
The business universe is always moving and mental survival in business is always about being able to manage all the moving responsibilities. You understand that talent alone does not guarantee success it also takes some taking responsibility for responsibilities. You don’t take anything, the presentations, the practices, the moments … for granted as you manage those responsibilities, at exactly the same time, regardless of the urgency or stress, you find the space to savor, and maximize, the time & moment – the moments in which you can await glory in silence. You try to stand still.
In other words, you await glory in silence … so let the din of the battle begin.














While I chuckled when I read this quote it was admittedly a painful chuckle. Painful because I cannot tell you how many times (suffice it to say … too many for fingers and toes) I have been in new business meetings when it was painfully obvious that whatever new business we were discussing was so wrong for us as a client. And yet the conversation kept rolling around and rolling around under the guise of “they would be a good client” (because they have money).

It was a fascinating discussion in which I was, once again, reminded of the attitudinal differences between the United States and other countries.
Let’s call this a “limitless supply of water” attitude. Water is abundant so when presented with a glass of it unless I’m desperately thirsty it’s just a glass of water. In a scarcity world a glass of water can mean life or death.
Criatividade is a little different than American creativity. In a scarcity world everyone is expected to be creative (remember, resources are scare therefore need to be maximized) therefore creativity comes to life from unexpected places in unexpected ways. There are no thinkers and doers in a scarcity Criatividade world, just doers who think & thinkers who do – all the time. Creativity is only abundant if you maximize the scarce resources at hand.
because, uhm, there is some conflict <note: I made up the 98.2% but you get the point>.
A lot of people push back on the “conflict” part. Here’s the basic idea. The more someone understands <or is less ignorant> the more respectful the “conflict” will be. Conflict can be debate, discussion or simply when two people have different points of view on things. It’s the basic thesis being challenged, navigating a crisis <the conflict>, antithesis all ultimately arriving at some synthesis. Its not a novel idea nor a contentious idea. But it IS an idea which empowers a business. Unfortunately, it is also an idea which many people suggest creates negativity.
the debate.



Antonio Ordoñez was one of Spain’s most famous bullfighters. Born in Ronda in 1932, he made his first public appearance as a bullfighter in 1948 and in 1951, aged 19, he appeared in the bullring in Madrid. In the amazing career which followed, Ordoñez came face to face with over 1000 bulls.


I wish I had found this book earlier in my life. On the other hand, I may not have understood it earlier. Kissinger writes about diplomacy, but he is really discussing problem solving. He gave me one thing:
can be put together in ways that make you feel something inside, but all the rules of ‘effective and proper’ poetry drove me nuts. It was so constricting for something that should be so free. And then I came across Dylan Thomas’ “do not go gentle.” Whew. I found my anthem. Some call it ‘bull in a china shop living’ I simply point to ‘do not go gentle into the good night.’ It isn’t about dying it is about living. 

toward how we could improve ourselves in the future while doing things in the present that will inevitably confuse people around us, most likely have a number of people be hesitant to accept whatever changes we are attempting to sincerely attempt and ultimately make us unhappy, in some form or fashion, with ourselves in the present.