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“Common sense is the collection of prejudices acquired by age eighteen.”
Albert Einstein.
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“It is the common fate of the indolent to see their rights become prey to the active. The conditions upon which God hath given liberty to man is eternal vigilance; which condition if he break, servitude is at once the consequence of his crime, and the punishment of his guilt.”
John Philpot Curran
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On page 5 of The Cluetrain Manifesto tucked down at the bottom of the page you will see these words written by Christopher Locke: “As would soon become obvious, the Net was a powerful multiplier for intellectual capital.” Not long after he follows it with its uncomfortable partner, “voice”, in that the other thing the Net did was give voice to anyone, intellectual or not.
And therein lies the wretched hollow we live in within this world of 24/7 internet access.
And therein lies our eternal vigilance – our vigilant pursuit of information.
I suggest vigilance because no matter how siloed your ‘tribe’ is there is no way that you will ever know everything that everyone knows even in your tribe/group/connections/etc. Just think about that for a second. And I choose a second because if everyone in your circle googles something they will get over a million responses in one second and the odds they will choose different things than you to read has an extremely high probability. You cannot chase all the information available and even if you have some excellent parameters on how you filter your intake you will not know as much about any individual topic as someone you are talking with.
To maintain some sanity, we are all a bit purposefully ignorant.
Technically, purposeful ignorance occurs when a person knows the truth, but chooses to ignore it, or the person refuses to abandon false beliefs and pursue the development of further knowledge.
According to the Urban Dictionary willful ignorance is: “the practice or act of intentional and blatant avoidance, disregard or disagreement with facts, empirical evidence and well-founded arguments because they oppose or contradict your own existing personal beliefs.”
But, to me, there are four levels of purposeful ignorance:
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accepted ignorance: I have an attitude, perception or belief and I go about my life doing nothing to engage my thinking and expand what I know <unlearning avoidance is what I call this>
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confirmed ignorance: with the intent to show everyone that I am not ignorant I actually proactively engage in news & opinion offerors … uhm … but I only do so with those who have the same attitudes, perceptions and beliefs that I do <learning how to better articulate what I already think is what I call this>.
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ignorant ignorance: I actively engage with people who have different views and maybe even have some discussions and give the impression I am open minded, but even while nodding my head sagely I am simply building additional walls around what I already believe and think <listening without listening is what I call this>
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selective ignorance: I only have so much time in a day and so much brain space and I will actively attempt to be smart on some things at the expense of being ignorant on others
The third of those three is the most heinous type of ignorance. You actually have the opportunity to learn and you choose to not learn diddleysquat. It is heinous to me because there are gobs of well-intended people who are smart, but just don’t actively engage in learning new shit because, well, they prioritize other shit. In other words, they have time, but don’t learn. Useless dangerous people.
So. Let me get to the ‘selective ignorant.’
The truth is almost every single one of us have moments of purposeful ignorance. At its worst it is a conscious choice
to be ignorant rather than challenge our own thinking and acknowledge a truth about reality. At its best we have simply bucketed some things in our minds as ‘decided’ in order to short cut some things and invest energy in others <and we all do the latter>.
And I even give some people a break on this topic.
Psychological research tells us that some people are cognitively complex while others prefer cognitive simplicity, in other words, some people are open to experience while other are closed minded. Some people are cognitively flexible while others are cognitively rigid.
I could suggest that those who are cognitively simple, closed minded and/or rigid are much more likely to engage in the ‘accepted ignorance’ level of purposeful ignorance that I noted earlier, but they are not stupid people by any stretch of the imagination. They most certainly have the ability to be ‘smart’ <or broader in thinking>, they are simply people who would rather be comfortably ignorant rather than ‘intellectually smart’.
In addition, Urban Dictionary suggests that some people are “cognitive misers”, i.e., they do not to examine things intellectually if they don’t feel they have to. Let’s call them lazy.
And another valid reason is, well, conformity. While this sounds ‘sheeplike’, it is not always. We all engage in some aspects of conformity because it helps us not only fit in, but provide us with some daily stability which permits us to engage our energy elsewhere. That is why a shitload of people tend to believe what those around them believe because questioning those beliefs would lead to conflict, possibly rejection and, well, energy investment.
And, look, there are some nice benefits to conforming. Conformists have the greater potential to find a mate, or mates, to climb the social ladder of “success,” to have others speak well of them and to enjoy the benefits of a social support system.
And, with all that said, you know what? I can live with that.
As much as a curious, always seeking truth, person like me finds purposeful ignorance to be an egregious and utter lack of responsibility to living Life to its fullest and being engaged in Life, in general, I accept that there are some acceptable versions of purposeful ignorance <and, yet, I will do anything I can to break thru to these people and engage in some thoughtful thinking>.
I absolutely believe that learning and unlearning, is a lifelong process and ultimately leads to a fuller, richer Life <and society> I will participate in learning/unlearning through my own discussions and I will engage with anyone, anywhere, on any topic, at any time. But I am clearly in the fourth group, albeit grudgingly so.
Let me end by saying I am an “anti-ignorance optimist.” I understand that deeply ingrained purposeful ignorance is incredibly difficult to change, but I also never, ever, underestimate people’s capacity for change. I will continue to be interested in the views of others, even where I disagree with them, and I will always be interested in understanding why others act and think in the way that they do.
I think this is a healthy way to approach things because, to me, this is the ultimate negotiation of ‘what will be.’ In other words, how we, as people, achieve the best possible outcomes for ourselves and society. Yeah. 99% of the time better thinking will lead to better doing.
“The voice of the intellect is a soft one, but it does not rest until it has gained a hearing. Ultimately, after endlessly repeated rebuffs, it succeeds. This is one of the few points in which it may be optimistic about the future of mankind, but in itself it signifies not a little.”
Sigmund Freud
Anyway. It’s easy to lose sight of the fact that anyone can change the world – even if it is only the small part of the big world that you can control. And maybe the point of this rambling post isn’t that anyone can change the world just by thinking and speaking the truth, they need to be able to close the deal. While we are all a bit purposefully ignorant that’s no excuse for not attempting to change whatever ignorance exists. Maybe it is within our vigilance we can make a dent in ignorance and nudge the world toward a better place. What I do know is one who seeks vitality against decay, one who struggles against indolence with relentless energy, one who understands the journey to enlightenment is one that never ends, is the one who never has stagnant ignorance. And maybe that is what we should all purposefully attempt – a lack of stagnant ignorance. Ponder.
“Life is a struggle between vitality and decay, energy and indolence”
Winston Churchill



Look. Haven’t we seen those people who go 110% all the time on everything? And they get tired. And often frustrated. And they often don’t seem to get as far in life as you would expect for all the energy they have invested. While they may debate with me (because they feel like they are making the choice that has to be made, i.e., I am ‘working at being successful in life’), the reality is they aren’t making any real choice. Anytime you do something 100% of the time you haven’t made the tough choice. Shit. You actually haven’t made any choice at all. The switch is simply flipped into a default mode.
Life is about balance. Balancing rest and energy. But this is where stagnancy or indolence issue steps up to the plate. Because happiness can be such a struggle and ‘doing nothing’ sometimes seems the easiest thing to do. It isn’t (no matter how it may look or feel at the time). You HAVE to invest some energy at some point. If not for you then you have to for those around you. Because in the end we see that the energetic displaces the passive. Even if the passive is “good” (intentions or in heart). Because evil is restless. And energetic.
I just said that.
related to business value provided and in this case that translates into “we are paying him because he contributes to the likeability in our culture” (maybe suggesting he contributes in some way to social cohesion). Which leads me to bad. Bad in that everyone else in the company senses that if you don’t really have anything to contribute, but figure out how to be likeable you can pull down a sweet salary and get healthcare.
Psychology typically separates passionate and opinionated, but the reality is we face people every fucking day who are passionate about their opinions, in other words, passionate and opinionated. Their passion creates objectivity blindness and, in their passion, they have a nasty habit of turning the conversation upside down where they will argue you are the one being opinionated <yet you are using facts and knowledge> and you are the one being ‘objectively blind’ because you are not open to alternative views. Well. Let’s be clear. Not all alternative views are created equal and some of them are just wacky.
and ideas, to morph a bit as it got forged through the gauntlet. In today’s world it is kill or be killed to a passionate person. We have shifted from sharing knowledge to get somewhere better to simply stating what is better and telling everyone you either get on board or you don’t even deserve to be alive.
In ‘the experience economy’ or ‘experience as value’ world far too many people are simply laying out ‘experience’ as some amorphous wonderful blob of ‘do it well’. Sure. Sometimes it is “customer experience”, sometimes user experience, but more often than not someone stands up in front of a big screen and suggest “experience is the new value.”
good way. Conceptually this is adding dimension to a linear, or horizontal, time continuum. I bring that up because many businesses map out ‘customer journeys’ <which can be a helpful tool> and, yet, that linearity can make you miss the experience within, which is expandable, and reflects essential parts to value. The best example I have of this is when I speak with UI/UX people and suggest ‘frictionless’ can actually diminish value and that purposeful friction moments can actually expand value.

Look. I am not a huge Fall person. I am more of a spring person. Heck. I have even suggested we 


of a system’s ability to survive and persist within a dynamic environment. It has elasticity embedded within in, not constancy. Resilience is restorative from conditions encountered which means it offers non-static stability. All that said. The elasticity is found in the conversations, the connections, the “ands” and the ability to juggle, and find the appropriate equilibrium, of replicable and emergent.

unite the complexity into one seemingly unsolvable issue. Counterintuitively, the latter is actually the path to meaningful progress even though I suggest it is ‘unsolvable’. You do not ‘solve’ complexity, you use ‘ands’ to navigate and untap complexity’s potential.

let it out, and shine, and grow. It is kind of like the latin thought of
born finished and we don’t need others to piece us together and that each of us is strong enough, and born good enough. The thought that all we have is within us.
Systems are persistent buggers. In fact, it is not unusual the persistence of a system is due solely to the existing mindsets, the language, the accepted ‘terms of agreement’ of how it works and should be worked, or, basically, what people consistently (almost as a default) think about it. This persists, the power/construct dynamics, as long as the terms of that agreement appear and feel favorable and the system thrives <or ‘works’>. As soon as the terms falter it begins to effect how people think about it and the system can become dysfunctional <or less functional than it was>. This persistency is also self-induced by the relationship of the system, people and productivity. Systems naturally deviate to the mean constantly dampening any deviations. In basic terms what this means is that systems naturally arc to existing productivity and discourages changes people may make to the system. Yes. Once a system is in place, and works, it is 
While principles provide some boundaries the natural temptation within any system (as noted in my first points) is to maintain the system if ‘it works’ <even if ‘works’ is suboptimal>. So, part of the criteria people need to assume is the ability to identify the parameters that matter (every business has things that make them successful) and blow the rest of the shit up. It’s an ongoing version of creative destruction in which you destruct something to create and create to grow in terms of impact. To be clear. Anyone can blow shit up, the true test of blowing shit up is destroying, or destruction, TO create. In other words. destruct paradigms, attitudes, beliefs, behaviors, mindsets, even the way things have always been done, in order to effectively set yourself apart from where you were before. 

The day I can get all 180 employees, or 18, at work, 100% healthy, is the day my business is most productive. Heck. The day I can pluck a new employee out of the unemployment box who is healthy, and has a healthy family, I am a happy business person.