the advantage of the incomprehensible
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“The advantage of the incomprehensible is that it never loses its freshness.”
Paul Valéry
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“The moment you decide an event is impossible and therefore stop directing your attention to it is the moment when it will take place.”
General Petro Grigorenko
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“This may be the most important proposition revealed by history: ‘At the time, no one knew what was coming.”
Haruki Murakami
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Well. I have lots of discussions about the future with people and it continuously surprises me on how confident 
people are with regard to what will, or will not, happen. In fact, I find it slightly incomprehensible until I remember that the incomprehensible, in all its forms, has a certain allure.
The incomprehensible has a certain freshness of inevitable believability that some people are addicted to <and blind to the possibility it will never happen>.
Uh oh.
The incomprehensible has a certain inevitable un-believability that some people are married to (and blind to the possibility it could actually occur>. The incomprehensible appeals to both those convinced it will never happen and to those who are convince it will happen.
Now. That said. We attack the incomprehensible in a variety of ways trying to comprehend it.
Innovation methodology: stage gating as an example
Pick your “assessing likelihood of incomprehensible” methodology but, well, 90% of new businesses fail, over 60% of new products fail and The Law of Unintended Consequences guarantees the unforeseen is almost more likely to happen than the foreseen. Yet. Even all that knowledge doesn’t slow us down one bit with our love/hate relationship with the unknown, i.e., the incomprehensible. We love the thought of finding something that seemed incomprehensible. We love that ‘holy shit’ feeling.
Here is the weird thing. Despite our love of the incomprehensible we plan our days to the minute, plan projects and tasks in excruciating detail and ‘plan out’ to eliminate any risk and uncertainty and, well, incomprehensible we can feasibly plan out. I would point out that all this really does is foster the timeless tradition of second guessing and seeking blame as soon as the incomprehensible occurs.
Regardless.
The incomprehensible always remains fresh because, as a Life truth, it consistently confirms to us that at no time no one knew what was coming.
Yup.
You can be pessimistic <and be proven right … or wrong>.
You can be optimistic <and be proven right … or wrong>.
But, in general, before being proven anything, you are guessing. Sure. You can make an educated guess, and the odds may be higher or lower based on what you decide to do, but someone is lying if they say “I knew it was going to end up that way” or “we should have seen that coming.”
That’s bullshit. We do not know. We often guess <sometimes well, sometimes not so well> under the guise of planning. Maybe worse is we often guess under the guise of ‘scrutinizing history.’
Uh oh. A fact.
‘History teaches by analogy, not identity.’
Henry Kissinger
People tend to mistake a study of history, or a historical moment, for proof of what is to come and, in fact, it sure does look like a frickin’ smart thing to do when going backwards in time and connecting dots <even when the connection is tenuous at best>. But, just a reminder about what Hank said: History teaches by analogy, not identity. This means that the lessons of history are never automatic or formulas for the future. The truth is that they can be apprehended only by admitting a range of multidimensional factors <unique context matters>, assessing the significance of each factor <individually and in combinations – I believe that is called “complimentarity”> and that the answers we obtain will never be better than the questions we pose.
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“From this, one can make a deduction which is quite certainly the ultimate truth of jigsaw puzzles: despite appearances, puzzling is not a solitary game: every move the puzzler makes, the puzzlemaker has made before; every piece the puzzler picks up, and picks up again, and studies and strokes, every combination he tries, and tries a second time, every blunder and every insight, each hope and each discouragement have all been designed, calculated, and decided by the other.”
Georges Perec, Life A User’s Manual
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Like it or not situations exist in time more than in space. At any given moment a moment is but a collection of individuals and things bringing to bear all their collective experiences and things. Reassembling that multi-dimension of ‘collective’ is next to impossible. What this means is that when viewing the past incomprehensible, trying to make it comprehensible, you will find it is contingent to a unique set of factors.
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“For the lessons of historical experience, as of personal experience, are contingent.
They teach the consequences of certain actions, but they cannot force recognition of comparable situations.
Henry Kissinger
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Uhm. Cannot force recognition of comparable situations. This is why I scratch my head when some people are so sure on the future. If the incomprehensible is contingent upon a unique set of factors than you would have to be able to look into some crystal ball which unravels what will BE unique (that is impossible isn’t it?) to see what the future configuration of contingent factors is.
Well. That’s nuts. No one can do that.
In the end.
I believe all of us would probably like to have a better sense of how to plan for the future and to better understand the best and proper actions to take to maximize the future in some form or fashion.
Therefore we do the best we can, most often that means examining the past to assess actions affecting the future, trying to understand consequences for our decisions yet to be made. The intent is good and true.
However. We should never confuse honest intent with ‘what is right.’
We simply hear the echoes of footsteps but never meet their owners until they actually enter our lives. And, frankly, you cannot control all that ‘are coming by and by into our lives.’ At each point in time no one knew what was coming, therefore, no one can truly know what is coming. I imagine it is helpful for us to remind ourselves on occasion that just when we are absolutely positively 100% sure that something is impossible or incomprehensible — it occurs.
Just remember this about the incomprehensible. We don’t know what we don’t know AND we don’t know half of what we really do know. It is difficult to accept the fact that today, in the moment, in the middle of change, no one … let me repeat … NO ONE has the right answer. We are simply asking the right questions at the moment and doing our best to adapt as we learn.
And therein maybe lies the greatest lesson about the incomprehensible – change is about adapting.
Sure. Having a vision is good and there are multiple ways to reach the ‘end game. But, in the end, change is change and the incomprehensible is the incomprehensible. Plus. If we knew exactly what the change was and what was needed and what was truly incomprehensible and what wasn’t, well, we would be really smart sonuvabitches, wouldn’t we ? Almost incomprehensible to think that though. Ponder.
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Prouver que j’ai raison serait accorder que je puis avoir tort. -Pierre Augustin Caron de Beaumarchais
“Proving that I am right would be admitting that I could be wrong.”
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this once, just wanted to keep doing new things, just wanted to strangle him half of the time, Kids are attached to their phones, Kids just don’t know how to get out of the hole, Kids need help getting out of holes, kindness in words creates confidence, knives, know our own strength, know the way out, know what's happening to people when and why, knowing what is right is not enough, lack of alignment, lack of alignment more than not having any ideas, lack of desire to use someone else’s idea, lack of responsibility, lack of self confidence, lack of uniqueness, lacking hope, lacking sophistication or good sense and intelligence, last piece of the puzzle is the toughest, Law of Unintended Consequences guarantees, lazy decision making, lazy way to outline expectations, leaders, leaders and character, leaders are still and active, leaders have strength of character, leadership, leadership split, learn and listen, learn to say fuck you to critics, learning, learning begets more enlightened ignorance, leaving something for eternity, left free, less a competitive comparison, less intelligent you need to be, lessons, lessons are the secret to success, let some pieces catch up, letting go is difficult, letting go is not simple, let’s make a splash, level of emotional stress we can endure, lie, lie best when we lie to ourselves, lie to ourselves, lies, lies we tell ourselves, life, life as a renovator, life can be overwhelming, life formulas, life full of regrets, life gives you a bazillion second chances, life is a bitch, life is a string of minutes, life is a struggle, life is a winding road, life is about doing something, life is about getting up, life is about making choices, Life is always angrily demanding you, life is complex, life is full of regrets, life is not a mission, life is not a straight line, life is not as simple as it seems, Life is not theory, life is often not lived best gently, life is tough, life is tricky, life lessons, life not defined by meeting objectives, Life puts you in your hole, life thoughts, Life truth, Life truths, life's untruths, life's white lies, lighthouse people, list all the reasons why someone ignores their gift, listen, Listen closely for the sound, listening, listening and learning, listening and paying attention to everything, listening and responding, listens to his own lie comes to a point, little failures versus big failures, little lies and some big lies, live in a relativistic culture, live in denial of what we do, live life to the fullest, lives of quiet disappointment, living a less regretful life, living life backwards but still question, logical decision making, logical versus illogical, looked like a TV spot, looking for hope in strange places, lose hope, lose sight of some of the other important things, loses all respect, lying to your friends, lying to yourself, l’appel du vide, maintain autonomy, maintaining some overall higher purpose or direction, majority of people in business, make haste slowly, make it tougher on occasion, make one forget everything, make the right decision, make weaknesses irrelevant, making a difference, making change to enable rewards, making changes personally, making choices, making decisions, making mistakes without getting nervous, making the best choice you can, making the hard choice, making the simple complicated, making tough choices, making your mark, making your mark on the world, manage behavior by fear, manage regrets, manage the typical everyday shit, management, management be accountable, management bullshit, management by exception, management is about human beings, managers & leaders & parents, Managing a client, managing a client in a service business, managing a regret moment, managing business relationships, Managing in general is difficult, Managing means, managing people to be successful in life and business, managing perceptions, managing transitional moments, manipulation of the system to my benefit, Mankind, mankind progresses through thought, many with painful or grave possible consequences, marketing, marketing Frankenstein, marketing strategy, Maslow, maslow and decisions, may not even be what you would do, maybe it is better to admit we failed at something, maybe life is not that complicated, means information is everywhere, means you’re good enough for people to expect, measurement of failure, measuring life, meeting expectations, meeting the construction versus deconstruction gap, mentors, mentors & those we look up to, mentors were human, merry, merry christmas, Merry Christmas advertising style, Merry Christmas To Everyone, messaging, metaphor can help make it real, Mindless me-too-ism, misconstrue what is unique, miss out on fresh perspective, miss the simplicity in life, mistake of planting an idea in my head, moments are like a balance sheet, moments of passion, moral business, moral business generation, moral fiber, more often than not, most agencies waste this opportunity through politics and egos, most important factor in affecting our lives is our thoughts, most important proposition revealed by history, Most jobs are highly structured, most outside-the-box ideas, most people cannot recognize simple solutions, Most people gaze neither into the past nor the future, Most people think the customer should come first, most real things in the world are those that neither children nor men can see, most things in life are not black or white, most unforgiveable is to have a gift, motivated by a desire to achieve, motivation, moving beyond that which is, multiple agendas, murphy's law, my most complex on simplicity, My perspective, my stance on good shit versus bad shit, need more people who answer the call of the void, need not actually be unique in actuality, needs the skills to be successful, negative people, negative self esteem is a pit, negatively affecting our future, negativity is difficult to unravel, negativity kills motivation, nervous always contains an aspect of some, Nervousness always has a direction, Nervousness and anger, nervousness and giving a shit, nervousness is absolutely tied to anger, nervousness logic flow, never be punished, never ending abyss leading to some sort of personal hell, never idolized anyone in my life, never left their smallness, never regret, Never stop reading, never throw any broken person out, never wrong, new business landscape, new knowledge, new thinking, new york sun, next generation of thinkers, nice reminder of what Christmas is all about, no bigger crime, no childlike faith, no consistency between, no do overs, no excuse for doing crap work, no explicit claim in the ad, no explicit claim in the ad different, no formula for a successful environment, no idea he had thoughts of suicide, no idea is unique, no lazy thinking, no one believes in simplicity anymore, no one has a proprietary process, no one says you failed any more, no one wants to trust chaos, no quit, no regrets is a silly slogan, no substitute for judgment, Nobody sees Santa Claus, nobody's life is perfect, non-politically correct thing to say, nonsense cherished by the wisest men, not a quantity of words person, not all holes and abysses are created equal, not always right, not be as black & white as we wish, not dependent upon change for change sake, not disconnected but documenting, not everyone has a gift, not fall to pieces at all, not fear, not for the faint of heart, not identity, not many business smart people, not many smart business people, not meeting an objective is not failure, not more valuable because complicated, not only the wrong lessons, not run across a whole shitload of these unique products, not substance, not suggesting saving humanity, not the age group known for, Not using your gift isn’t sad, nothing is original, now is the time to listen, now or never, numbers are facts, numbers are facts crap, numbers are facts nonsense, numbers are not accountable, numbers can play a role, numbers have a role, numbers show possibilities, numbers will confess anything, obligation to do, obligation to do the right thing, odd reflective component in positive thinking, odds are you are working with an idiot, of crazy smart business people, offering solutions, offering them solutions, Office politics always contain people, old ideas, older and more experienced business people, older leaders into convulsions, ome anger motivates you to action, ompulsion to jump from high places, on the outside are holding it together, once doubt enters it takes on huge proportions, one can't believe impossible things, one foot in history one foot in future, one of the happy few who do have a gift, one of the smartest simplest things I have ever written, one of those evasive phrases, ongoing search for the right words, only a whisper of a sound, only few find the way, only hope it is a gag video, only sustainable competitive advantage, open our minds, opportunities, optimism and faith, ordinary life with extraordinary responsibilities, ordinary people don't think they are remarkable, organization not aligned, organizational, organizational marbles, organizations, organizations are living orgamisms, organize thinking, organizing chaos, original ideas, original ideas are typically nuances of existing, other people have some special talent, our advertising sells shit, our growth in intelligence, our internal censor whispers in our ear, our mentors remain valued, Our minds are built to be flexible, our minds create, out of whack business barometer, outcome & results, outcome as proof of success, outcome business generation, outcome focus is affecting our education, outcome orientation for middle, outcome success, outcomes are not the end all be all, outer irate characteristic of Life, Own your failures, pace yourself, paid for thru advertising, pamper dreams and hopes, paradise is there if you look, part of being a good leader, part of the strategy, passion, passionately in doing good, past experience fears, pathetic thing that did not, Paths implies you can veer off at a leisurely pace, patient quickness, people and businesses, people avoid things that hurt, people believe simplicity doesn’t have value, people can create change, people confuse process and disciplined thinking, people get confused about simple, people need help, people need some ideology, people need to take a view to face all problems, people power, people thru a rear view mirror, People who are emotionally positive, people who do not have a gift, people who so quietly are falling apart, perceive how things should be done, perception of how hard one works, perceptions of uniqueness, perfect for an opportunity is difficult to show, perfect time to look at the ad industry in a new way, perfection is crap, perfection is shit, perfection is the thief, perform according to our fears, performance, Performance based on fear, person often meets his destiny on the road, personal creative destruction, personal happiness, personal mark, personal thoughts, personifies a coffee, perspective can help with the complex, philosophy of we’ll die if we don’t keep changing, plainness with absence of showiness, plan burst apart, poor communication in general, pop-culture business, pop-culture iconic business people, positive about their chances for success, Positive multiplied with a negative is still a negative, possibilities, potentially viewing a lot of possible alternate futures, power of words, practicing the skill you actually need, preoccupied with possibilities, present moments trump past moments, pressure and responsibility, prioritizing actions, prioritizing what is right or wrong, process is a means to an end, producing a young moral business generation, product isn’t substantially different, productivity, promise according to our hopes, proof of success, providing perspective, public shoves it up our ass, pulling off a good lie, purposeful fragmentation, pursuing the way, push your way through a seemingly endless maze of objections, put failing in perpsective, put you in some hole, putting together the right group, quality of being simple or uncombined, questioning the unquestionable, Quick to blame and chastise, quotations, quotes, raise the level of a company, random mix & matching, randomness of life, Rants and Observations ‘can do’ attitude, rare to make complicated simple, rarely simple, real action steps, reality in actions, reality of the world around us, realized my mentors were human, really good at something, rearranging existing pieces, reason for being, reason to believe, recognize the issues, regardless of the pressure to win, regrets, regulating affairs of mankind, reinforcing loops, relagiving a shit about something, relationship between nervousness and giving a shit about something, relationship with success, relationships, relentless pursuit of outcome & results, relentlessly adapting, relevant distinctive way, Relevant now, remaining mindful, rentiers, research and advertising, research and the client, research shows that people associate them, research spit out this tepid, reshaping things in business, resilience, resiliency, resiliency and character, respect, respect for himself and for others, responsibility, responsibility and talent, responsibility that comes along with his talent, restless consistency, results, results achieved, results are the measure of effective skills, results is management criteria, right decisions and right thoughts, right is right, right or wrong seems, right people, right thing at the wrong time is still wrong, right things, right words, risk of doing the right thing, risk something to achieve a dream, risks are high for our future, ROI versus imagination, Rubix cube alignment, rue careers of outcome, running a business, sad, safe, santa claus, santa claus is real, saving a human, saw us happy, say it differently, say it differently to be distinct, say it is happening when it isn't, say some fairly poignant things, say that something is happening when it is, saying it is fine when it is not, scared, scream at your own people, search for new answers, search images, seduces smart people, seductiveness of success, see the void as something rather than nothingness, see things where many people see nothing, see your own reality, seeing other people doing better, seeing the other side of choice, seek every way possible to complicate our lives, seek out events without fear, seek truth, seeking the way of truth, self actualization, self confidence issues, self doubt, self esteem, self esteem lie, self esteem through problem solving, self esteme issues, self image issues, self truth, self worth, selling people shit they don’t need, serendipity, serious life decluttering, sewn together by focus groups and researchers, shades of gray, shaking the etch a sketch, sharing feelings, sharp, shit rolls downhill, shitload, shitload of choices and alternatives, shitload of Psychologists write about this stuff, short term thinking, shortcomings leading to consequences, show ended, show us that the void isn’t empty, shrugging off the help or adamantly opposing the help, significantly different than a teen abyss, simple, simple is hard, simple isn’t the least, simple solutions are often the best solutions, simplicity has gone the way of the dodo, simplicity in life, simplicity is an acquired taste, simplicity of solution, simplicity seems too chaotic, simplifying to make choices easier, simply about waiting, simply communicate the commodity basics, simply delivered just that, single dream is more powerful, sit around with your thoughts and memories, situational no regrets, situationally driven, six impossible things before breakfast, Six Word Story, sizing up a situation rapidly, skills solving meaningful things that mattered, slightly different kind of lie we tell ourselves, slippery slope, slippery slope of despair, slippery slope of I am not fine, slippery surface of irrelevant brilliance, slobbering over some magical cup of coffee, small gestures in trivial looking moments, smallest actions contribute, smart advertising, smart business people, smart enough to not really be an idiot, smart people saying smart things, smarts, Smarts do matter, so focused on outcome, so focused on the process, so many of us older folk, So much of modern life seems to be about more, social networking, soft choices, sole go to focus, solely focused on unique features, solving problems, some adults need help getting out of the hole, Some anger is quite productive, some better time or moment, some choices you cannot go back, some idealistic pedestal, some less obvious things which truly make it spectacular, Some of my little friends say there is no Santa Claus, Some of us schmucks just muddle thru Life, some resilience and some confidence, somehow aligns on the important things, someone else’s fault, something from nothing, Something kept them from getting to the next level, something more important than fear, something other than outcome, something that echoes for eternity, sometimes being different seems to put you in some hole, Sometimes discernible to the naked eye, Sometimes successful business is serendipity, sometimes systems work that should not work, sometimes wacky multi faceted group, Sometimes we don’t know our own strength, sometimes you just have to get lucky, somewhere above the least and significantly below the most, sort of marketing Frankenstein, sorting out the truth, sound on the verge of falling apart, sounds more risky than paths, speaking, special talent give to you and only you, specialist, spectacular thoughtful insightful holiday commercial, speed to market, stand for something within yourself, standing on the uncertainty pedestal, standing out and being distinct, standing out and being distinct business, standing up every time we fall down, star gazing, staring at their stale success, staring into the void, stark view on an experience, starting anew, starting fresh, statistics cannot make the decision for you, statistics getting in the way of a good decision, Stay in the hole long enough, stay or go, steam rising from the cup of coffee, still but moving, stimuli of immediate and vital importance, stimulus reponse, stop and ask, stop and think, Stop looking at it as a burden, stopped trying to initiate some things, Store checks stink, straight lines, straight lines are rare in life, strategy, strength against adversity, strength of character, strength of character to make change, strength of character to not be hasty, stressful decisions, strip away the undoable and identify the doable, struggle between energy and indolence, struggle between vitality and decay, struggle to avoid sucking, Stuff I Like, stumble upon doing it right, stunning grace in the face of overwhelming life, subconscious influences behavior, Substantive creativity is difficult, subtracters diminish, Success depends on gaining fresh insights, success is a burden, Success is a lousy teacher, success is already leaking out the other side, success is defined by how well, success is defined by how well you limit your suckedness, success isn’t about positive thinking, success of ROI, success tastes sweet, successful companies, successful in business, suck in so many ways, Sucking in business, Sucking in business is a personal thing, suggest some enhancements, suggests differentiation is simpler, summarize all my mentors, sure of everything, surprises his family with a thoughtful holiday gift, surround yourself with other people, swallowing nonsense, symbolic dynamics, systems remain stagnant, Take chances, take revenge on doubters, take some fairly drastic measures, takes on all shapes and sizes, taking advantage of the opportunity Christmas provides, taking responsibility, talking, tangibly affect my business, tangled ball of string, tangled up people, Technology is changing faster than most can adapt, Teens get it, television the future and advertising, television's a babysitter, tell followers what to do and where to go, telling a lie, telling a story in 30 seconds, telling lies, tend to not just dream, that i will be tomorrow, that is life, That level of intelligence is rare, That was their moment, that which could be, That which is simple is invaluable, that which is simple is valuable, thatkindofwoman tumblr wisdom, the abyss gazes into you, the advantage of the incomprehensible, the agency is not in control of their destiny, the answers are within you, the attraction of avoiding, the biggest measure of a person, the burden of success, The call of the void, the concept of unique has been important, the dance of the change tree, the darkness becomes part of you, the die is cast, the discussion is a solution, the doer, the empty outcome syndrome, the fact everyone gets nervous, the fact you cannot run away from things, the hunter/gatherer, the moments that words fail, the most powerful weapon in life is not a mission, the myth of original, the myth of the proprietary process, the numbers told me what to do, the opportunity needs to exist in the marketplace, the outcome generation, the plan falls apart, the practical, the prevailing stereotype, the reward is eternity, the right thing at the wrong time is still wrong, the road he took to avoid it, The Silent Partner Marketing article, the slippery slope of this lie, the strategy, the subconscious, The Sun, the thinker, the thinking, the toughest thing about success, The truth is, the unique selling proposition, the unknown and uncertain situations, the visionary, the word failure is tough love, the world bends everyone, the world breaks us all, the zany angles businesses take to differntiate, their own hole that Life, then you miss your whole life, There ain’t no formula here, there is no formula for good choices, There is no try, there’s no name or face to aim at, They are all idiots, they are nuances, they don’t want what we have, they explore neither truth nor lies, They gaze at the television, They just go do, They may not like asking for help, they pushed me hard, they reveal you, thing about success, things are clearer on the edges, things learned from good bosses, think about it a little, think of these void answerers, think of these void answerers as crazy, think you can fix anything, thinking, thinking harder, thinking impossible things, thinking is good, thinking is messy, thinking too much, This beliefs and attitudes thing, this business relationship, this i am today, this is the way it has always been done, this quote, thought leadership, thoughts, thoughts are relevant in almost any service, thoughts initiate action, thoughts initiate action and progress, thrive on dreams and possibilities, tied to caring or level of caring, time, time and choices, timeless tradition of second guessing, tips that are now welcomed and appreciated, Tired Old Visuals, to be sure of you, to create is to detroy, to desire less, to not suck, to slay a dragon you need to believe in dragons, to suck or not to suck, to the right person at the right time, to your client’s advantage, torture numbers, torturing numbers, tough choices, tough for dreamers these days, toughest thing about success, towards a lot of things that just do not matter, training is woefully lacking, training means results, transformational people, translates into getting nervous, trapped by fear, trembling, trivial moments, trivial moments in bigger life, true spirit of the holidays, truly believe is the crisis advertising is faced with, trust, truth, truth and expectations, truth goggles, truth is rarely simple, truth is what really happened, truth or lies, truth or nothing, truth to oneself, try hard enough you can learn to dance on the head of a pin, trying to preserve will lead to stagnation, Trying to recreate that is tough, turn your back on your gift, TV advertising campaign, tween smarts, tween strength, two ways to get enough, typically a small group of people, typically hotbeds of egos and politics, ultimate measure of effective skills, unbuilds the next business generation, uncertainty is a bitch, uncertainty takes on geometric proportions, unclear leader, uncomfortable enlightened thinking, uncomfortable self reflection, understand that moving on is difficult, understanding what you do as an organization, understands that people expect things of, understands there is a responsibility, unexpected innovation, unfocused leaders, unforgivable, unfortunate truth in business, Unfortunately the business world, unintended results, unique, unique selling proposition, unique selling proposition is rarely a simple process or outcome, uniqueness in business, Uniqueness is NEVER alone, unquestionable, unspoken part of creativity, untangling people, until I see what I do, use research to generate ideas, use your imagination, used self-control for some tasks, variety of ways, various aspects of our emotional capacity, verbalizing is less effective, very very good at what they did, vibrantly alive in repose, virginia o'hanlon, vision, visual clichés out of your system, Void answerers, void isn’t empty, Voids are different, wacky business world, waiting or living, wakes up scared to be themselves sometimes, walls are so steep he can't get out, want it to be better for ourselves, want to be the only ones who do what you do, wanted to keep doing new things, wanting more can help us grow in many ways, wanting to be cool, wary of those who know the future, wasted energy worrying, wasting a talent, watch me, ways ad agencies differentiate, ways of saying what you need to say, we actually do a lot of right things, we all fail, we all have willpower, we believe in business success, we can all be better thinkers, we can control, we do more right than wrong, we don’t manufacture that many really smart people, We have a complicated relationship with success, we have failed the brand, We lie best, We lie best when we lie to ourselves, We make a living by what we get, we self absorbed older generation, we want to be great, we want to shine, weave your way through business issues, weighing opportunity, welcome the burden of responsibility, well oiled competitive life machines, we’ll die if we don’t keep changing, what a frickin' Grinch, what exactly is it you want, what I do know about television viewers, what I know opinions, what I learned from, what is management, what is the alternative, what is the place of words, what looks like chaos, what makes you unique, what matters, what people expect you to keep striving for, What sets us apart, What sets us apart can sometimes feel like a burden, what should be done, What they hate is bad advertising, what we are seeking explanations, what we believe we’re talented in, what we have is not what we need, what we need is impossible to get, what we need to get us through, what we want is not what we need, what you consider the best, what you do not know, what you do with your time, what your thoughts are now on what should be done, whatever it takes, whatever it takes to cross that dark bridge, what’s next, when he falls in a hole, when our plan burst apart, when plans fall apart, when the plan falls apart, when you gaze long into an abyss, when you start to suck stop, which is never not now, who say they want to be just a small company, whole advertising process, whole idea of perfection is shit, why can’t we just make it simple, why put the energy in, why they're called jobs, why your brand is something distinct, wide open spaces, wide open spaces if you want to be poetically beautiful, will always be sure of everything, will take a smart curious leader, willpower, winning can come in different sizes and shapes, Winston Churchill, wired to be that way, wishful thinking, with inherent duties, with moments you don’t suck, with regard to society, without being too obvious, without that questioning, woefully inadequate data, Wonderful words any day, wonderful words for today, won’t diminish the pressures associated with, words, words that become deeds, words worse than nothing unless they do something, work created by others, Work ethic is a tricky thing, work ethic varies, work is often up to people, work nevertheless, work that works, working toward the goal you want to achieve, worry about implementing a great idea versus protecting it, Worrying about being good enough, worst thing about falling to pieces, worth taking the time to savor, you are not a failure because you fail, you are quite resilient, you can get pulled in so many directions, you can hear their dreams, you cannot dwell on every moment that slipped by, you do a lot of right, young are certainly willing to work for it
Written by Bruce
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