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“You can get attention and really make people resent you if you do it with an unrelated gimmick. They won’t like you for that.”
Bill Bernbach
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No one is easier to manipulate than a man who exaggerates his own influence.
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“By dividing the people, we can get them to expend their energies in fighting over questions of no importance to us except as teachers of the common herd.”
The Civil Servants’ Year Book, “The Organizer” January 1934
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Resentment is a very personal feeling. Resentment is a sense of grievance, a personal feeling, and suggests a persistent or recurrent brooding over injuries (perceived or real) rather than a sudden outburst if passionate anger (source: Hayakawa). Resentment has a strong sense of implicit grievance. It is deep and persistent. Let’s maybe call this an incredibly corrosive version of an us versus them narrative.
I purposefully use corrosive to lead into politics of resentment. I do so because while resentment is personal, politics of resentment is a tactic. I would argue it is politics at its worst because not only does it divide, but it creates actual barriers to unifying. In other words, it is both an offensive tactic as well as a defensive one (defends against someone who seeks to unite). Resentment is like a magnet. What I mean by that is it is one of those things that people do not need to be led toward or even commanded to exhibit, instead it is a dormant ‘sense’ that simply needs to be activated and once activated will stick to whatever metal places itself in front of that resentment.
And while politicians are certainly accountable, what I just shared, means that a specific criminal rarely exists. Throughout history authorities haven’t ordered violent resentment – pogroms, lynchings, riots – people just committed them. The only role politicians play is in manipulating resentments to bring them about. This is the politics of fear or victimhood and is exploitation of what is latent in every individual. Now. Resentment involves the need for a “them,” a scapegoat, because most people don’t like to isolate a specific personal scapegoat (it feels too personal). So political rhetoric offers everyone a way to identify someone to scapegoat at arm’s length. The politics of resentment crafts a narrative offering people a scapegoat, usually a collection of people, i.e., them, which every individual person can transfer “evil/danger” to so each individual feels justified and validated in their resentment. This is political manipulation because it purposefully absolves each person of being accountable for the choice of who to demonize, ‘the enemy’ to eliminate, but rather we have enemies crafted by propaganda and some comfortable narrative for them to fall into. By exploiting the scapegoat narrative, people feel comfortable making the scapegoat the generalized incarnation of evil. This is where the politics of resentment truly rears its ugliest head. In the exploitation of resentment, the scapegoat becomes the cause of perceived misfortune. To be clear. There is little to no actual rational basis for this resentment no matter how much the political narrative may circulate and distribute so-called rational reasons. Resentment results solely from the subconscious beliefs/bias/attitudes. I would be remiss if I didn’t point out it was Hitler in Mein Kampf who said “it is necessary to suggest to the people that the most varied enemies all belong to the same category and to lump all adversaries together so that it will appear to the mass of our own partisans that the struggle is being waged against a single enemy. This fortifies their faith in their rights and increases their exasperation against those who would assail them.”
These narratives are corrosive in a variety of ways, but one of the most dangerous aspects is once this type of narrative gains a foothold, reality is under attack. The narrative is not a reflection of reality, using crafted scapegoats, but the resentment reflects real dormant latent subconscious feelings. This means people and society get trapped in the wretched hollow in between reality and perception, hope and resentment. This sense gains momentum because as soon as ‘a scapegoat’ has been clearly identified a variety of resentments can be directed toward them and ‘resentment’ becomes ‘everything evil’ transferred into some nebulous adversary, which only becomes bigger and more evil and more dangerous as more and more resentments are blamed on them. Reality becomes confusion in a conflation of accusations, all enhanced by everyone’s subconscious resentments, with the only clarity being “the scapegoat/enemy.”
Which leads me to ideologies.
Politics is ideologically driven. In the most basic sense, it would be conservatives (those who seek to conserve) and progressives (those who seek to progress). Regardless. While ideology creates the intellectual underpinnings of society, it is also true that ideological expressions typically represent distorted consciousness of realities; consequently, ideologues produced real distorting efforts. For example, an ideology can attempt to take credit for the concrete economic successes of an industrial system of and, yet, that is a distortion of the effect of the ideology let alone the truth. What I mean by that is social reality and social identity get molded into reality in the ideological image and once ideology, the abstract, becomes concrete it is legitimized – even if it is simply an illusion of narrative (and politicians are masters of illusion). In other words, this ideology becomes a miraculous beacon of ‘reasonable common sense’ only an ignorant idiot wouldn’t agree with. Even worse, within the politics of resentment, at that point ideology takes on sort of a precision in that it no longer represents choices but rather becomes assertions of undeniable facts.
The politician’s role in this is to assist in defining normalization because in doing so it becomes an indispensable tool to sanction that ‘normalization.’ I imagine what I am trying to suggest is that within the politics of resentment society, rooted in emotion, identity and ways of life cultivated among a self-identified ‘us,’ operates in an entirely different frame than the rational, universal, truth of a functional healthy society and economy. I will say that history has demonstrated over and over again when real or perceived threats abound, politicians will depart from rational discourse and shift to friends vs. enemies/us vs. them narratives. Politicians are adept at organizing the survival and sustenance of a community – defined by those who are not part of it.
Which leads me to the heinous aspect of politics of resentment.
Self is emergent as a property of the whole. In other words, we are who we are through the interactions/connections with others and the world. An individual rises to new levels when it is part of the whole (not a part of the whole). What I mean by that is separate things have reason to come together that offers advantages that being separate does not have. While there is no “law of attraction”, if there were, this would be it. I believe my thought here is a derivative of what is called “the allurement principle” which is the social collective desire for impact. This is what the politics of resentment destroys, if not suffocates. I believe it was John Ralston Saul who used the phrase ‘pillager of words.’ Some politicians seem to hijack scraps of moral precepts to justify actions, ignoring true reason and morality. They seek to offer simple, and simplistic, answers to things that are neither simple nor have any real answers. They also seek to use pseudo-logic, a derivative of the faux concrete proof, because logic, or what is deemed ‘reason,’ can multiply certainty, as well as doubt, at terrifying speed. They seek to divide in order to have power over parts of the whole – because they cannot gain power by any other means because the ‘whole’ would reject them.
Self is actually about a collective ability to understand and act. Problems are rarely individual; they are more likely larger tragedy of the commons issues and therefore demand some type of collective action. Politics of resentment is anti- ‘everything in that last sentence’. Resentment, at its worst, makes everyone an individual and everyone a potential enemy or someone to blame for any number of my individual woes – real or perceived. Consequently, politics of resentment makes everyone a victim. That last sentence was hard to type because it is a hard thought to swallow. But maybe the first step out of resentment is to accept someone is attempting to make us a victim. Ponder.

“It may be that the universal history is the history of a handful of metaphors.”
Jorge Luis Borges



Politicians are infamous for dumbing complex economic issues down to one simplistic soundbite often using whatever convenient, single, data point to make their point. The reality is that
Any sane person recognizes the government cannot be solely responsible for economic success nor is the market truly a mechanism of the pursuit of self-interest in which the interests of society will be served well. For example, Noah Smith has noted several times transforming the U.S. economy in order to more effectively compete with China and Russia
Drucker reflects on how businesses, governments <and politics> were shifting their focus from delivering ‘an everlasting society which achieves both social perfection and individual perfection’ to seeking ‘economic salvation.’ He clearly believed that businesses, and managers, have a responsibility to Society by creating ‘better people’: better as in values, moral compass and, in general, ‘do the right thing’ attitudes and behavior. The issue, to him, was that beginning in maybe the 1970’s functioning society changed direction — from societal priorities to economic priorities. In other words, we shifted from a society being driven by social power <values based> to a society driven by purchasing power. People did not make this decision on their own, in fact this big shift was driven by politics (and politicians) which began integrating economic promise into their platforms thereby replacing social betterment (or salvation by society) as a governmental platform. Ultimately, the ‘politics of economics’ holy grail became “increasing the purchasing power.”
We begin by looking inward – as in ‘us.’ Our hope rests on the fact ordinary people are often able to take a broader view on pragmatic realities of a community then one taken by experts. This may sound counterintuitive but this is a thought consistent with strategy & execution, i.e., where the rubber hits the road. This may also sound counterintuitive because ordinary people are typically the ones who tend to feel most powerless. But everyone does not need to act, but rather simply support the small groups of people who have already started. I would also add I believe leaders should respond to the forces shaping society. Instead of highlighting simplistic metrics supporting the view du jour we should be seeking to acknowledge social trends within the economics and respond to them, not just the economics, to help shape the world we desire. I also believe either politicians/business leaders choose to do this or the inevitable forces of disruption, driven by ordinary people, will dictate an evolution of their thinking. It was Otto Scharmer who suggested this will demand a disconnect of finance from the real economy, ecology, institutions, consumerism, governance, and ownership and address the three basic divides – 1) the ecological divide, 2) the social divide, 3) the spiritual-cultural divide – which actually shape the economic world. Society, ordinary people, with the aid of experts, must demand mechanisms of choice which apply common sense, experienced knowledge, public interest and morality with the intent to develop economic solutions and frameworks that withstand the whipsaw of shifting political winds.

We talk about changing the world and ‘rocking the universe’ not only when young, but in discussions where we are thinking about maximizing our potential or maybe we do it simply to convince ourselves we can do something that matters.
In other words, basically the universe you had planned against has conspired against you in a seemingly random way.
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A lot of life feels like you are stuck between things. Not always stuck stuck, just tucked in between things. I would argue that this sense seems heightened these days. Charlie Warzel posited in
we learn to focus our attention on what we believe are the important stimuli while filtering out that which we deem less relevant stimuli. This is a brain survival technique to reserve, and preserve, our focus resources, which are actually fairly finite, to apply against all the stimuli that need processing. I would be remiss if I didn’t point out that this is exactly the situation, we find ourselves, cognitively, in a 24/7 technology world exacerbated by social media and the internet wherein we are constantly battling for our experiential and sensory survival. And while in this survival mode we simplistically dumb everything down to make the gazillion events look similar, and manageable, the unfortunate truth is that no event is actually identical to the previous event. We approximate shit seeking to get out of the inbetween only to find every new data input is not in fact identical to the very similar looking data that came before so, well, nothing truly gets completely resolved.
When you are stuck somewhere in between identifying real winners and losers is difficult. What I mean by difficult is that in this scenario I am outlining, an onslaught of new data daily, a sane human will settle on some vanity metric to point to. Vanity metrics are simplistic heuristics for complex situations. In this world we become heuristic imbeciles defining success and failure. I would be remiss if I didn’t point out that success always rests on a fairly fragile balance between the needs of the individual and those of the collective and it would behoove us to understand that balance does not naturally occur in a technologically driven world, it needs to be monitored, calibrated, recalibrated almost on an exhaustingly minute-by-minute basis human by human. This sounds incredibly exhausting if you buy into the thought we are constantly facing unresolved things, but, if you don’t, power moves to anyone who has the most data, about the most people, and can convert it into understandable narratives, who would in effect be the only owners of the main resources that could be converted into things of value (or non-value). I will point out that if data is used the right way, it can actually make us smarter collectively, not just richer personally, but that is a societal winners/losers discussion. That said. The problem is that we are now at a moment where the social contract is being renegotiated involuntarily because while we are stuck ‘somewhere in between’, some dubious characters are crafting ‘the social contract’ which will replace the one we may know and like. I imagine my point here is if you are stuck somewhere in between your ability to picture what the future may, or should, look like is impaired and the world is then simply shaped by the tools, not the humans.
Which leads me to the thought that society seems to constantly encourage us to dream but then shift those dreams to certainty under the belief in doing so dreams can be ‘attained.’ It seems like we should be encouraging people to not only embrace the liminality between dreams and certainty (possibilities and pragmatism), but we should also be teaching people, in an increasingly uncertain world, the principles necessary to navigate the unpredictability of that uncertain world, i.e., teach how to navigate the wretched hollow of somewhere inbetween. It is with that liminal navigation where we find the pragmatic stepping stones to maybe not get certainty, but enough certainly to make progress against our dreams (possibilities). The internet has created an incredible amplification system extremely ineffective in enhancing people’s ability to focus, to organize thoughts, to be reflective, to sensemake and refine truly meaningful, non superficial, messaging. The declarative is winning over the deliberative and we seem to either gladly embrace a system that doesn’t really encourage deep deliberation and does encourage shallow reaction or we are just lost in the non-resolution of somewhere in between. I imagine part of what I am suggesting is that ‘somewhere inbetween’ fucks with our dreams and our response to that is to attempt to make the dreams concrete believing this not only makes dreams more achievable but more tangible. For some reason I tend to think this devalues the real value of dreaming, but that’s me.
While we appear to invest a shitload of energy thinking through the seemingly infinite dimensions of societal foibles and technological hijinks, it can actually be quite freeing to simply admit they are unreformable and irredeemable and the only thing that will get is out of somewhere in-between, and find meaningful resolution, is humans. And lest you think this piece was solely about life, people and society, go back and reread from a business perspective. Businesses can reside in the somewhere inbetween too. And it is just as unhealthy for them. Ponder.
Everyone, and I mean everyone, is tempted to break a rule or two. This includes even a normal <or quasi sensible> person. As I noted in my ‘
Independence in terms of viewing rules smartly, independent thinking, independent accountability and, well, a dependence upon others to independently agree that this is one of those situations in which there is a stupid rule creating an obstacle to doing the right thing.
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That said.
And unless someone is lying just to get everyone’s unrealistic hopes up, any hope is better than no hope. You can either not have hope, or have false hope, or real hope <albeit ‘real’ and ‘hope’ is a tenuous relationship>.
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But the problem isn’t them, the problem is us. “I have met the enemy and it is I.”




I do not have any research today to show how people who have a strong sense of personal responsibility attained that character trait <although if you google it there are gobs of people with an opinion on it>.
responsibility will also most likely be the people who suggest they had a little luck along the way – lucky in life situations, lucky with mentors, lucky in opportunities – and, even though they had worked hard with integrity, they had done nothing to actually deserve the luck.