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“Those who know that they are profound strive for clarity. Those who would like to seem profound to the crowd strive for obscurity. For the crowd believes that if it cannot see to the bottom of something it must be profound. It is so timid and dislikes going into the water.”
Friedrich Nietzsche==
“there’s no clarity.
there was never meant to be clarity.”
Charles Bukowski==
You would think it would be fairly easy to figure out what is important but beyond some massive generalizations – family, time, survival, etc. – discerning what is important and what is not in the onslaught of scraps of information thrown at us is difficult.
I thought of this as winter looms. Just as Death breaks things down to the bare essence, winter does the same. And maybe that is the connection. When things are at their barest, when we are drawn closer to endings rather than beginnings, we inevitably ponder the not only what is important but also possibilities. And in an increasingly technology embedded world clarity – the traction for sensemaking, decision making, progress – seems even more elusive.
I would argue that clarity in a data/AI/technology driven world will come down to human conversations. Words & dialogue. I say this because if we seek to committing to discovering what is important, and making sense of shit, that commitments have structure: request, negotiation, agreement, explanations. All those things are actions we must have with the somewhat overwhelming world in which we live. They are dependent upon clarity, trust, transparency, and people will still depend on speech for effective communication to gain those things.
As we all know, good ideas don’t sell themselves. They need to be herded thru a gauntlet of doubters, skeptics and “change is bad” obstacles. It isn’t easy. I would suggest nothing truly good in Life comes easy. My point here is that clarity does not sell itself. If you want to offer clarity you need to make your ideas strong and relevant to your audience. I would be remiss if I didn’t point out clarity trumps beauty of speech. If you seek clarity, the important stuff does not sell itself. Usually, it is buried behind a bunch of unimportant stuff trying to sell itself. Within that sentence/thought lurks the greater challenge, danger, in the onslaught of lack of clarity – doubt.
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“Disinformation isn’t designed to make you believe something false but convincing; it is designed to make you doubt everything true and demonstrable; to make the very existence of unimpeachable facts null and void”
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Doubt kills clarity. If you doubt everything, you will never truly find clarity.
With that said, I sometimes wish everyone would take a basic research class and get a grip on the basics of something like conjoint versus discrete research.
Conjoint experiments are where attributes are left to vary freely to create all sorts of product concepts/ideas that may or may not necessarily be represented in the marketplace. In other words, in a conjoint you assess fragments and assemble them into a clarifying thought. The issue here is that sometimes your clarity is not exactly what exists. This is neither good nor bad, just are challenges depending on the context.
On the other hand, a discrete choice experiment is actually aimed to more closely align with actual product definitions in the marketplace where there are some fixed alternatives. Some people like this because it feels more realistic, pragmatic, and clarity is a bit easier to grasp. The issue here is that the answers will almost always simply be a derivative of what exists therefore limiting views of possibilities. This is neither good nor bad, just are challenges depending on the context.
To end that thought I believe the world needs people who are good at both or at thinking just one of these ways. I believe that because as we think there will be some pragmatism and possibilities lurking within the dialogue.

Regardless. All of this means to those of us who love facts, believe in facts, we need to get better at not shouting, but rather articulating truth which is typically a combination of those facts. We can’t just laugh at ‘facts don’t matter’ people, but get angry & fight back smartly, insightfully &, well, artfully. We fact people just need to be better at showcasing lily pads of clarity so that people can become a bit more effective at sensemaking which, ultimately, assists people in choicemaking. I will say, to be fair to everyone, finding clarity in today’s world is almost a job. But if we truly seek to find out what is important, we will most likely have to put in the work. All of us.
“The constancy of the internal environment is the condition for a free and independent life.”
Claude Bernard


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Halloween reminds me that sometimes we adults, in the attempt to constantly teach our children lessons, forget that sometimes the best lessons are the ones when we leave the simple joy unfettered.
an uninhibited make-believe night be a ‘real dressed up’ night, and, of course, the semi-hedonistic joy of the full sack of candy. If we permit it, once a year, Halloween invites us to reenter the world of a simple childhood. Some may choose to view Halloween with some sinister connotations but to most of us it is simply a time of fun dressing up with friends and laughter.

But.
There is a really nonsensical thought that is strewn throughout the World Wide Web with regard to 

Stephen R. Covey
What a sad, sobering, thought. But is it really true?

No regrets’ is a great, if not silly or impossible, concept, but I imagine it is a better slogan than say “manage regrets” or even “situational no regrets” or even “living a less regretful life.”
I do believe there are “no regret moments” as in moments in which you have to actively participate in the moment and ‘will I regret this’ is very top of mind. These are moments where your life, career or personal, is at a crossroad. Typically, let’s say 90%+, you have to do something. Here is where choice comes into play (hence the regret portion). You can go for it, throw caution to the wind, go with your gut or just put yourself (mentally, image wise or even physically) in that moment, or, do nothing. Pick your poison; you are invested. And because of that personal investment those type of moment’s regrets can be fairly tenacious. The regret may be something as simple as “what the fuck was I thinking?” (In technical terms that could also be called “the benefit of hindsight”), but there is still some regret.



Suffice it to say, 24/7 technology has challenged most of what we thought about our self-identity. In the good old days self identity was a bit easier because we had a fairly limited exposure, neighborhood/school/work/community, to images and shared experiences which led to shaping what we saw as “self”. In today’s world we are faced with an onslaught of information which we are, frankly, incapable of assimilating within our cognitive scope. And while many people discuss this in terms of stress, knowledge, decision making, today I discuss it in terms of self identity.

We could use technology to help us understand why things are as they are as well as envision ways of what we could do with our lives. But here’s the deal. The struggle ultimately resides in ‘self.’ What I mean by that is ‘the core or the center of who and what we are.’ We all strive after something which we deem good or better sort of our personal version of progress. But if we are not careful this becomes good for the self and not the greater good as in not taking into consideration the larger whole. So, unless we as individuals sort out our center, our urges, impulses, and desires in a coordinated way we are doomed to constant confusion living in a contradictory identity state. This could quite possibly be self-destructive in a technological world which is constantly trying to attack us within its own coordinated, orderly system of ideas of what it thinks we should be and who we should be. To be clear.
perspectives when she dies, wins.” That’s the self-identity game. It used to be a more simplistic “what I believe represents what I am” but with today’s technology world who I am, if you seek to have a center that holds within multiple contexts, is an accumulation of perspectives. If the industrial age encouraged a standardization of identity, technology is ripping us apart. Overcome by details and information we have become almost incapable of conceptualizing anything – including our own identity. Consequently, we have begun crafting the details of who we want to be seen as to compete in a world in which other’s identities flash before us detail by detail. Detail by detail we push out into the world and before you know it you are no longer a self – as a solid concept – but rather a bunch of details and pieces you think have some value. And this is where stories come in. Thinking conceptually may be too much of a mind bender, but having a story, or stories, is not as tough. Good stories and well-maintained identities embracing stories endure. This is actually part of the Third Wave Toffler mentioned. 2nd Wave media tightly reinforced, within stable distribution structures (major TV networks & major papers/magazines) shared world views and some semblance of common sensemaking within which an identity could comfortably reside (or, conversely, create a counter culture identity). In today’s environment worlds are created through our digital connection points, perspectives are gained through many interactions, and we need to become more comfortable projecting our identity, all facets, through this digital connectivity of almost infinite networks of other humans. The reality is technology is getting better; and worse. Technology is becoming easier to craft the identity we would like to project, but it is getting worse in that if you are not careful algorithms pick at the little gaps seeking to exploit with fear, doubt, and victimhood. Clearly, the lines have been erased between what we would have considered our self-identity and the digital worlds that represent our identity. The technological world has forced us to think of ourselves, in many ways, as content. And in some ways that is good. If our identities are content and useful content should have some substance, maybe, just maybe, by treating it like content we will make sure it is worthy of our self. Ponder.


and pretty much every great artist of their day.
We adults may not like what we see.