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“A poverty of concepts.”
Bernard Williams
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“The systematic hunting down of all settled convictions represents the anti-cultural predicate upon which modern personality is being reorganized.”
Philip Rieff
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Google ‘poverty of concepts’ and you will get ‘about 292,000,000 results (0.21 seconds).’ The problem is almost all 292mm results are discussing, well, poverty. My poverty, today, has to do with thinking and concepts; and ethics I imagine. I added ethics because they are important when it comes to concepts because they offer the guardrails as a concept races down time’s highway. It was Bernard Williams who said ‘our ethical life is too untidy to be captured by any systematic moral theory.’ Well. How about that? Too untidy. That’s an important thought as I share the difference between a poverty of ideas and poverty of concepts. Let’s just say, in my opinion, we have an abundance of ideas and a scarcity of concepts in today’s world; not just on ethics but in business, politics, and, well, everything. Ideas are a dime a dozen. So let me spend a minute discussing the difference between ideas and concepts. Ideas have characteristics of a moment of stillness; of nonmovement. An idea is usually bounded by time and space. On the other hand, a concept is resilient in motion. What I mean by that is that while a concept may have fixed principles, they are fluid not only during their development but within time and space. The concept will always have something that will hold them fast – an idea or some facts at the beginning – but none of those things that hold them fast will impede its successful motion and evolution throughout time and space. Maybe what I’m suggesting is that concepts are ideas that successfully mature. All I really know is that movement is the only constant and ideas always run the risk of not being able to keep up; while concepts thrive in keeping up.

Which leads me to the glut of ideas.
I don’t think I’m the sharpest knife in the drawer and I have dozens of ideas scribbled everywhere. Some business, some random, some debunking existing ideas, just lots of ideas. I bet I have even forgotten more than I’ve written down. I give away ideas all the time mostly because I know ideas are a dime a dozen and maybe someone can make a buck from my dime. I also share them because I will think of far more ideas than I will ever be able to do. That’s true of the world in general. That’s good and bad. I have worked with startup incubators, large organizations, innovations groups, brand consulting firms, smaller organizations, in almost any industry imaginable and I can promise anyone asking, you don’t really have to work that hard for ideas. Most times the best ideas lie within easy reach if you only look close enough. Uhm. But you also have to understand that most so-called ideas are horrible. Just as ideas come in tall, grande & venti sizes, they also come in horrible, useless or extremely useful categories. Sometimes I refer to them as shallow, dimensionally intriguing or deep. Deep <capturing culture, need versus want & behaviorally insightful – linking people with purpose> is a mandatory for a great idea. Even then you can still end up with a dysfunctional useful idea. Suffice it to say not many people are deep, let alone can GO deep in the thinking. The truth is most of the people excited about their ideas are the people least capable to evaluate those ideas. Why? Well. A poverty of concepts. I have said in the past there is absolutely no excuse for not having ideas for your business. None. Zero. Zilch. I would also suggest there is no excuse for not having concepts.
Which leads me to thick and thin concepts.
In philosophy there are things called “thick concepts” and “thin concepts” (or philosopher Gilbert Ryle’s ‘thick descriptions’ and ‘thin descriptions’). Thick concepts are like: ‘cowardly or generous, has a lot of content and depth; i.e., to say that someone is cowardly is to say something specific, which requires similarly specific backing-up in terms of the person’s actions, reasons and (expressed) thoughts.’ Thin concepts have little or no depth; simply saying that an action is right or good, or that you ought to do it/not do it. The contrast is not just deep versus shallow depth. Thick concepts are those which ‘seem to express a union of fact and value and virtue (or vice).’ A thick concept not only provides description of how the world is, but also motivation to act on the world. It is evaluative and actionable. Thin concepts may be evaluative, but with little depth. If we are told something is the right thing to do, or that we ought to do it, we understand there is something meaningful in play, but thin-ness offers no direction on what it is that is the right thing to do, or what it is that I ought to do. Yeah. This means ethical behavior is found within a thick concept. Anyway. Thin concepts are defined by their poverty of depth. What that means is you can throw out ‘goodness, badness, rightness, wrongness’ as a concept, but, again, they remain thin in that just as you are told nothing when you are told that an action is the right thing to do. In other words, thin concepts are lazy arguments.

Which leads me to shapelessness.
I may have been a bit lazy when I referred to thin concepts as lazy arguments. Thin concepts are actually characterized by shapelessness. The shapelessness hypothesis is the claim that evaluative concepts are ‘shapeless’ with respect to the descriptive, i.e., the descriptions are thin in that good is just good, bad is just bad, and you know it when you see it. In other words, there is no frame for reflective definition. Thick concepts have shape. Or maybe said differently, they offer depth of description to offer a frame so they can receive the appropriate evaluation. And here is where virtue, or ethics, comes in. a thick concept of virtue extends to unfamiliar contexts, not just defined by what came before. It is an understanding a dealing with situations and not a common action implemented. Therein also lies my earlier point. An idea is stagnant to time and space while concepts shift into time and space. This also leads to ethically dealing with different situations, not the situations themselves, is how we distinguish between the characteristics of good versus bad. And that is what makes ethical/virtuous essential to thick concepts because they gains shape through actions. To summarize, it is not learning how to act throughout different situations in a similar way, but rather learning the point of acting in the ways you have been taught to act and continuing to discover what is involved in doing what is right in that time and space.
Which leads me back to poverty of concepts.
A poverty of concepts is exactly the same as poverty itself – it comes with interest charges. What I mean by that is a lack of concept today has a cascading cost. Mostly because I assume you decide, because a lack of a concept, to simply craft a flimsy hanging bridge with seemingly strong planks made of ideas. You cobble together a bridge and the ideas slowly rot away.

The reality is we can never forecast the future. The best we can do is to position ourselves in the best possible way for whatever happens. As Taleb said: ‘preparedness over prediction.’ Therein lies the power of concepts over ideas. Concepts navigate current constraints and future possibilities, always shifting, learning, as it encounters the unforeseeable and unfamiliar situations. Therefore, a poverty of concepts deprives us of the ability to navigate the present as well as the future. Ponder.



Let me begin by suggesting everyone pick up a copy of Toffler’s book The Third Wave and flip to page 435. There begins a section called “Minority Power” and it outlines the future as seen from 1980. Its, well, futuristic gold. Next. I actually wrote 









We ‘see’ something and then extrapolate it out in our minds to being a larger systemic issue. And maybe that is Trump’s most egregious asshole superpower. He distorts “the one” into “the many.” He implies an isolated situation is indicative of the greater whole. And he does it with such hyperbole <and lies> even if most people do not believe it, it elevates whatever perception you may already have a little higher <therefore, he drags more people closer to believing we are in a shithole, i.e., not great>. I imagine the fear Trump should have is that if he drives his dystopian view of who and what America is so far down into some wretched dark hole that people will only see darkness and enough people will sit up, look around or out the window and say “shit, it isn’t that bad or dark.” Oops. Not a shithole.
against all varieties of fear. The Trump vision encourages us all to believe this, therefore, it encourages us to dwell on your individual fear that you live in a shithole. It suggests your worry is not only an immediate worry, but a long-term worry, i.e., even if in your own life it doesn’t feel like a shithole, the shithole seems imminent. From there they offer no real solutions for progress and prosperity, just dubious tactics to salve your individual worry. Trump a black hole of no solutions. Shit. Trump IS a shithole asking people to live in his shithole view. But those who do see themselves in the shithole worldview, well, they are camels. And even a camel will drink poisoned water if it thinks it is dying of thirst. Ponder.
We make about 30,000 decisions a day. Every single one of us. That said. The weight of those 30000 decisions varies from person to person. This isn’t to suggest 30000 decisions is EVER weightless, just that the weight will vary by person and by situation and by role. For example. If you are a single mother with a minimum wage job or a president of a company with 400 employees almost every single decision, all 30000, tend to be scrutinized and weighed daily. And, yes, I just put those two side by side to make a point. That said. While I do believe far too many of us get chewed up by trivialities, it is also true that context, your situation, can make the trivial seem overly, well, not trivial. And, in fact, a context can make the trivial actually quite non-trivial. Deciding between a brand bread and a generic bread to save 10 cents, do you approve a trip or do you not approve a trip, all seem trivial amongst the 30000 decisions in the day and, yet, they demand some attention and demand some energy and they certainly demand inevitable consequences.



The contagion rate is the fraction of the time that an encounter between an “infective” and a person effectively convinces the susceptible people enough of the story to spread it further. Many encounters may be needed before a particular person is “infected” with a narrative. Now. Contagion may seem like an odd concept when tied to framing, but hear me out. Technology has reshaped how we frame things. And technology has certainly reshaped contagion. To be clear. It is a bit naive to suggest this is a new issue. Certainly, technology has amplified some issues, but our crappiest beliefs (narrative) have thrived as narratives for quite some time. While we may never be able to explain why some narratives “go viral” and significantly influence thinking while other narratives do not, we would be wise to add some analysis of what crappy thinking clusters tend to embed self-activity thinking.

In our minds, the more probable, the more likely there is an explanation. In the good old days, we didn’t speak of probabilities, we would sit down and pragmatically think about the likelihood of shit happening – both good shit and bad shit. And, yeah, most times when probabilities are being discussed these days “crisis” is tossed around and when ‘crisis’ enters the narrative we inevitably seek explanations – relentlessly seek explanations. Let me be clear. Crisis is never good. That said. There is certainly bad crisis, i.e., “the bottom has dropped out from under our feet and we are 5,000 feet up”, but then there is also good crisis, i.e., “holy shit, they loved it and we have an order for a 1,000,000 sock puppets but we only have a 1000 capability sock puppet manufacturing capacity.” Both are certainly a crisis just that one focuses on survivable and the other on thriveable. I share that to suggest explanation importance is relative.
pipelines, blue sky thinking workshops, and any number of constructed tasks to be deployed with a specific objective in mind. Everything. Imagination must be ‘explained.’ They become singular expressions of imaginative imagination when imagination should be embodied within an infinite thought and the pursuit of infiniteness. Yeah. Sometimes unexplained. Yeah. That’s a problem in today’s milestone/KPI/achievement obsessed world, but the essence of the imagination is located precisely in its improbability and imprecise explanations. In a probabilistic, finite-driven, rationalizing, world that is a challenge. That is why we need imagination revolutionaries who hold imagination high as the idea, and ideal, around which an imagination revolution can occur and a better future can not only be envisioned, but constructed. We need imagination revolutionaries who can embrace the idea that what we do not understand may have explanations, but those explanations will be beautiful, and plausible, in their impreciseness. Yeah. The power actually lies in the lack of definition. Ponder.
It just seems nutty to me talking about a recession. Nutty because we have a healthy labor participation rate, unemployment is less than 6% (which historically we would be applauding), the overall growth is well over 2% and estimated to remain at 2% or above. It’s nutty to me because inflation continues to ease while corporate profits remain at an astounding high. The implication to that would be is there some room, if corporations had it in their good hearts, to actually lower some prices and still maintain some healthy profits. That eases some price point pain for people (and they spend more and the economy grows and, well, … yeah …). It’s a bit nutty to me because while people will point to sell offs in the stock markets the reality would be is the majority of the businesses seeing a sell off just reported positive earnings and positive growth. It’s just that their earnings and growth weren’t ‘enough’ for an insatiable market (and , yeah, the share valuation was a bit nutty in the first place). It’s nutty to me because I envision what it would be like facing this when we had free (money when interest rates were at zero). That would have been bad. The reality would be is that we actually have some flexibility to be able to address some of the market concerns. It’s nutty to me because the fundamentals of the US economy are about as solid as they have been in almost two decades. And generally speaking it’s nutty to me because it’s almost like we are asking to be in a recession. What I mean by that is while we talked about the nuttiness of the ‘vibecession’ and how a healthy economy was being portrayed as imminently going to become bad, we now appear to be seizing upon individual data points to give us the reason to believe we deserve to be in a recession. That is nuts.

We often discuss focus in terms of the present, but what about focus and the future? To be clear. I most likely have a different view on focus. I see focus as a 6 lane highway in which you are always moving forward. The center line is the moments of clarity (crisis, emotional investment situations, when things feel ‘the rightest’). The remainder of the time you’re staying on task (your horizon point) somewhere on the highway focusing on what is relevant to your survival and your progress.