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“Once we believe in ourselves, we can risk curiosity, wonder, spontaneous delight, or any experience that reveals the human spirit.”
e.e. cummings
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“I’m a slave to my hatred of boredom.”
F. Scott Fitzgerald
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There is a difference between smart and smarter. That may sound obvious but I think it is important in this discussion.
In most of the world progress, or being smart, is defined by some outcome or achievement, i.e., what did you do today. In other words, output. Smarter, on the other hand, is an input progress. What did I learn today that made me just a bit smarter? Input. Smarter often doesn’t have any immediate ‘output’ consequence just a nice intrinsic consequence, i.e., I am a bit smarter. My point is lots of smart people do smart stuff and produce a lot of smart things, but generally speaking, their output can only either (a) offer stable consistent value or (b) diminishing value. In other words, there is little lift in future value. They have specialized their craft <hence, ‘smart’>, tied it to output <execution well done> and will pound that particular smart nail into whatever wood you put in front of them. to be clear, once again, this has value.
Smarter is more focused on ‘better today than I was yesterday and better tomorrow than I am today.” It has less emphasis on doing and execution and more emphasis on learning.
That said. Smarter is actually about hard work. Smarter requires more than a surface ‘this is what I think’ tweet popular vote. If we really want to do what needs to be done to maximize meaning, we have to hunker down and work hard. Work hard in that we need to reassemble the present (knowledge) & rethink things by using all aspects including economic thought and philosophy and the past … all of which means dealing with ambiguity and contradiction.
And, yes, that is hard work. But it is the kind of work that hones the smarter insightfulness we need.
Instead of dumbing things down we need to be raising the level of general understanding to the level of complexity of a business which inevitably will lead a business to a higher level of ‘smartness’ which leads to a higher level of organizational efficacy <internally and externally>.
And while you may balk at something like ‘smarter’ as too far reaching, suffice it to say, we just need to be smarter, less ignorant, more enlightened <open to additional thoughts> and more involved in the difficult and uncertain work of demystification of business impact <and objectives> beyond profit and revenue and, well, just plain rethinking shit <and, yes, this can include doing and executional excellence>.
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Simply talking about world-changing ideas will not simply make the world change. Changing the world takes work, really really hard work.
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Simply having a positive attitude ain’t gonna work. Hard work will work. And in this case I mean hard thinking
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Simply ‘doing’ aint gonna cut it. We need to be smarter. And whether you think about thinking this way or not, it ain’t about staring off into space doing nothing, thinking is a blue collar job. It’s about work.
Circling back to one of my opening quotes, ‘smarter’ makes work less boring and more engaging which, well, is certainly the pathway to more meaningful.
Which leads me to more specificity on meaning, smart and smarter.
As I stated earlier, smart has value. What that value means is that meaning is attached more tightly to output. And while that may sound mundane or every transactional, it can also offer a lot of tangible, easy to see, meaning to an individual. Their ‘transactions’ with their productivity <what they put into their work> simply needs to be extended to an external impact to tighten it to ‘meaning.’ I guess I would call this a more linear definition of meaning and a less esoteric version. And if I am correct on that, even of its value, it also makes it more fragile – extrinsic in its ‘survivable nature.’
‘smarter’ meaning is a bit different. It has some dimensions and is less linear in its nature. It makes it a tad bit squishier and has some intrinsic aspects. I would suggest it is a more robust meaning.
All of this matters. I would note that on both smart and smarter I have referred to ‘impact.’
Research shows a 400% increase in employee productivity after meeting just one person impacted by their work. That’s one way <and an effective way>, but the point is you are seeking to not inject confidence or belief <some gamification of motivation to ‘push’>, but rather to encourage belief to emerge naturally <i.e., ‘pull’ motivation>. This is emergent motivation or intrinsic energy. It is believing in oneself and when you align it in believing in what you are doing AND aligning that with belief in the business vision and who and what the business is achieving, well, you have maximized the believing business.
I would also note a couple other things Zach Mercurio has stated about meaning:
- 83% of people say meaning in work is a priority
- Regularly show people how their work helps others
- Connect people to the beneficiary of the work
- Show people how they matter
- Place contribution over achievement.
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“Consent yourself to be an organ of your highest thought, and lo! suddenly you put all men in your debt, and are the fountain of an energy that goes pulsing on with waves of benefit to the borders of society, to the circumference of things.”
Emerson
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Look. I have purposefully used smart & smarter today because I worry the world, and business, is getting stupider on a daily basis. Ok. Not really. I imagine we are actually getting smarter every day, yet, the overarching public narrative just seems stupider every day. It’s just that it sometimes feels like smartness is whispering and dumbness <or ‘simplification’> is shouting. All of this dumbing down seems to center around complexity and simplicity. It just feels like because we increasingly understand the world is complex, we have increasingly become convinced simplicity is the key to, well, everything. The truth is almost all hope, and possibilities, and even meaning, resides in managing complexity (if not the complicated) and fear (including lack of risk) thrives on simplicity. I would also be remiss if I didn’t point out meaning, itself, becomes quite brittle in a simplicity world.
Smart isn’t an absolute. Smart is not simple. Smart, and smarter, resides on a sliding scale of which there is no mean, medina or average. There are few 10’s and few 1’s and you can be an 8 on one topic and a 2 on another and ‘smart’ is not an average of them nor can you add or subtract them. I know I have said it before but the people who make it look easy, make it look easy because they invested a lot of hard work to make you think so. Smart, and smarter, is exactly the same.
Smartness demands you to work to gather knowledge and skills, sift thru it and understand it and apply it. but be aware. In today’s world smarter is harder than one would think. The world, in its quest to increasingly create more frictionless ways of circumventing thought and separating us from any random knowledge that could possibly prompt becoming smarter in combination with its relentless religion of ‘simplicity’ will fight ‘being smarter’ every step of the way. And maybe that is the grander point. Navigating that gauntlet enhances meaning.
In the end I believe smarter is worth the work and worth the meaning it offers. I believe we should be seeking ‘smart’ as a minimum. That is actually the solid foundation for higher value for a business and higher value meaning for an individual. But I also believe, whenever possible, we should be maximizing ‘smarter’. It more naturally ties to progress, learning organizations, continuous improvement and a more robust, less fragile, meaning. Ponder.
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The heights by great men reached and kept
Were not obtained by sudden flight,
But they, while their companions slept,
Were toiling upward in the night.
Henry Wadsworth Longfellow
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This expense can come in a variety of larger perspective forms — character, self-limitation and time.
immediately but at some point – you realize you have to be accountable for what you have done under the guise of ‘surviving.’
about what you do and how the objectives need to align with a certain moral code <this can get even trickier because not everyone’s moral code is the same>.
majority of things, no person ever gets to know the whole of a truth. If you don’t believe me, just think about how time has effected many of the ‘truths’ you have held throughout your lifetime. Shit. Even experiences you had, things you knew to be ‘true’, can often take on a different narrative once you know everything that occurred before, who was involved, what was involved, and the consequences that followed. Things that seemed self-evident take a back seat to things you thought were trivial at that time. Shit. This is even true about honesty (and lying). You may discover you have become a liar not because of you intentionally lied, but rather because of things you did not know that become known. I say all of this to suggest history, and beliefs, are not truly fixed but defined, and redefined, as time breaks down their construct. Well. That is true if you let it be true.
Which leads me back to ‘obvious.’
And therein lies the wretched hollow we live in within this world of 24/7 internet access.
to be ignorant rather than challenge our own thinking and acknowledge a truth about reality. At its best we have simply bucketed some things in our minds as ‘decided’ in order to short cut some things and invest energy in others <and we all do the latter>.
Anyway. It’s easy to lose sight of the fact that anyone can change the world – even if it is only the small part of the big world that you can control. And maybe the point of this rambling post isn’t that anyone can change the world just by thinking and speaking the truth, they need to be able to close the deal. While we are all a bit purposefully ignorant that’s no excuse for not attempting to change whatever ignorance exists. Maybe it is within our vigilance we can make a dent in ignorance and nudge the world toward a better place. What I do know is one who seeks vitality against decay, one who struggles against indolence with relentless energy, one who understands the journey to enlightenment is one that never ends, is the one who never has stagnant ignorance. And maybe that is what we should all purposefully attempt – a lack of stagnant ignorance. Ponder.
Look. Haven’t we seen those people who go 110% all the time on everything? And they get tired. And often frustrated. And they often don’t seem to get as far in life as you would expect for all the energy they have invested. While they may debate with me (because they feel like they are making the choice that has to be made, i.e., I am ‘working at being successful in life’), the reality is they aren’t making any real choice. Anytime you do something 100% of the time you haven’t made the tough choice. Shit. You actually haven’t made any choice at all. The switch is simply flipped into a default mode.
Life is about balance. Balancing rest and energy. But this is where stagnancy or indolence issue steps up to the plate. Because happiness can be such a struggle and ‘doing nothing’ sometimes seems the easiest thing to do. It isn’t (no matter how it may look or feel at the time). You HAVE to invest some energy at some point. If not for you then you have to for those around you. Because in the end we see that the energetic displaces the passive. Even if the passive is “good” (intentions or in heart). Because evil is restless. And energetic.

In ‘the experience economy’ or ‘experience as value’ world far too many people are simply laying out ‘experience’ as some amorphous wonderful blob of ‘do it well’. Sure. Sometimes it is “customer experience”, sometimes user experience, but more often than not someone stands up in front of a big screen and suggest “experience is the new value.”
good way. Conceptually this is adding dimension to a linear, or horizontal, time continuum. I bring that up because many businesses map out ‘customer journeys’ <which can be a helpful tool> and, yet, that linearity can make you miss the experience within, which is expandable, and reflects essential parts to value. The best example I have of this is when I speak with UI/UX people and suggest ‘frictionless’ can actually diminish value and that purposeful friction moments can actually expand value.

Look. I am not a huge Fall person. I am more of a spring person. Heck. I have even suggested we 

But in order to continuously improve, or even more importantly, exploit opportunities, those people who have been optimized as a “part” need to have a free exchange of ideas with the “whole” if you desire to optimize the system itself. And should a business desire to attain the next level of its potential simply using the employees it has, this free exchange includes a free exchange of mistakes and unrealistic imagination. The latter is important because what may appear to be unrealistic in one individual’s imagination maybe be attainable and realistic when the ‘inspired idea’ is confronted by the whole. This means even the most ‘doer’ organization, one focused on execution, can become a collection of ideas which does incorporate the innovation necessary for continuous improvement but also has the ability to incorporate non-innovation ideas, a different configuration of existing resources and abilities, which is equally effective in terms of profitability and usefulness (using what exists is always more applicable than something new because no one has to learn something new).
Evolution is always in search of a weakness and systems are always evolving. This means they are dynamic in and of themselves with components working, and failing, and being replaced, and improved, continuously. The constraints are typically the infrastructure (capital expenditures the institution seeks to optimize its investments) and leadership mindset. So, while people, humans, may manage to probabilities the reality is constricted, or constrained, by the institution itself (which actually increases the likelihood of missed opportunity and/or catastrophes). Evolution, left to its own devices, tends to enhance an organization – efficiently and effectively. Should a business solely focus on execution, evolution is stifled and growth and progress has a ‘cap’.


let it out, and shine, and grow. It is kind of like the latin thought of
born finished and we don’t need others to piece us together and that each of us is strong enough, and born good enough. The thought that all we have is within us.
Ok. Here are some facts.