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“Once you create a self-justifying storyline, your emotional entrapment within it quadruples.”
Pema Chödrön
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This is about Change and its relationship to what we believe, or, the stories we have and tell.
I was reminded of this topic (again) because of 2 things:
- Another fine Leda Glyptis article “tell it cos it’s a good story”
- Another fine Mike Walsh podcast on Six Pixels of Separation (where he discusses his surprise on how quickly change is occurring)
To me, they are interrelated – individual stories within larger industry stories, i.e., things we believe and have emotional investment in, and how that relates to change.
Let me tell you how (and why maybe we should be paying attention).
It becomes incredibly easy to discuss change with ‘digital transformation’ or ‘disruption’ or any variety of business industry buzzwords. Mike says something that has also creeped into my way of thinking “the longer this <pandemic> goes on the more embedded some change will be.” He is correct, but not in a simplistic monolithic way as
many futurist procrastinators suggest. I would suggest this is more like Neils Pflaeging’s beta codex model (“change is more like adding milk to coffee” view) at scale for 7 billion people, 200 millionish businesses and 125 millionish micro/small/midsized businesses. Pick your derivative, but if you ever want to discuss one-to-one change, this is it.
It becomes incredibly easy to discuss change in individual behavioral terms, but it is quite possible we need to speak of change in terms of narratives within narratives <individuals within a larger system> within which there are tweaks of behaviors & attitudes. This would mean it isn’t really systemic change, but rather individual change creating a systemic change. As Venkatesh Rao pointed out this whole pandemic shitstorm has collapsed the grander narrative from which, I would argue, an emphasis on individual narrative, micro business narratives and individual business narratives in general, increase in importance (when the whole falls apart the pieces seek to strengthen themselves).
The Narrative Collapse:
In this case all we learned was the fragility of life – in totality. This creates an overarching impact (a structural aspect to 100% of people) that we are now living within which could be described as a Narrative Collapse. We have conceptually lost the plot.
That said.
Why do individual stories matter?
I truly believe Change really isn’t as difficult as we make it out to be. We do it all the frickin’ time. I do believe the way we go about change – how we discuss it in monolithic terms and how we ‘implement’ it and what we ask people to do/think – is, in general, absurd. Maybe if we think about it a little differently, we would become more receptive to the unevenness of change which would possibly stop us from trying to implement change (a deterministic approach) and instead make change emergent.
Any time ‘emergent’ comes up people get a little uneasy and begin applying labels, constraints and, in general, restrictions (which are inherently reductive). Think about the fact Change is, inevitably, narratives within
narratives and stories within stories. Our largest issue isn’t with change itself, but rather the arc of the storytelling, particularly in business, bends toward simplistic labels and titles. It’s often like we are stuck in an executive summary world when the world would benefit from reading the entire story to be told.
It seems like we would be better off, and happier, if the stories within the stories were told, and heard, yet they need to be tied to the grander narrative (if not explicitly collapse the larger narrative label). Simultaneously, those who control/communicate the larger narrative need to link it to the stories within the stories. The sum of all the parts or maybe the ‘e pluribus unim’ of story telling.
It is a collection of stories within, and of, a larger narrative.
It is a collection of individual stories within, and of, a larger narrative.
Note: this is NOT personal branding. Brands are not people and people are not brands.
So how the hell could something like this be applicable to an organization?
Well. When all the stories and narratives are woven together, collective meaning is created and individuals and organizations thrive. People feel valued, create value and the organization offers value. More importantly, people, who want to be the person who they aspire to being, get closer to that aspiration by fulfilling more of their potential. Regardless of your industry & business, we need to always remind ourselves that the organization is made up of humans, not machines, even if they actually use machines to produce things or augment themselves so they produce more. This becomes even more important as we speak of value & value creation.
This grander narrative aligns everyone to the value (not the values). The values are outlined not through some document, but by respect for other’s story and a desire to meet the larger narrative. We feel good by doing good things to enrich collective and individual. Because I own my story, I have a sense of control. In other words. Because I contribute to the larger narrative, I also feel control. And yet because my story resides within many other stories, I also feel comfortable delegation so that other’s stories can also thrive.
All of this creates:
Energy.
Optimism.
Self interest.
Greater good.
Productivity.
Meaning.
This collection of stories creates a positive bond between people, and organization, based on both rational and emotional. Our doing feels good and it feels good to be doing. Without going into psychology and neuroscience all of this also reduces stress, fear, worry, loneliness and increases attention, engagement happiness.
In the good ole days this may have been called ‘esprit de corps.’ In today’s world this would be an organization which is constantly changing or, well, emergent. And just so this doesn’t sound like chaos I will remind everyone that individual narratives contain some deterministic aspects – rituals,
process, systems, etc. Think of these things as default bias (and not all bias is bad) or heuristic decision-making. If you think of that sort of things as ripples from individuals, teams, meetings, organizations and industry you will get a sense that an organization will naturally evolve in deterministic AND emergent ways. Why? Because business is inherently human, inherently a collection of individuals with stories (and all the things that come with it) dealing with other individuals with their own stories constantly glancing at the larger narrative checking to make sure they weren’t falling off the grid.
Note: this is a prelude to my thinking on a Conceptual Age Organizational model tied to what I believe we are moving into businesswise – The Conceptual Age
All that said.
I could argue that the entire pandemic, in collapsing the larger narrative, has done more for personal story development than any webinar ever given by GaryV. It has forced billions of people to rethink their own narrative and their story, and their story’s meaning, within larger narratives – the business they are in as well as the world. In other words.
Change is being facilitated one by one. Like milk in coffee.
Stories within stories. I will end with noting that there is no control within this concept other than at the individual level. Organizationally that means power resides within the individual story and change occurs when. Collectively, individual stories align in a coherent fashion within a larger narrative. Ponder that.



The idea of “getting somewhere”, whether in your career, in Life, in personal change, in a relationship, in anything, sometimes seems to dominate our Life. This destination, this ‘thing’ we have envisioned in our mind, becomes sort of a measurement with regard to how we are effectively, or ineffectively, living our life. And in doing so if we are somewhere other than ‘there’ <which may mean we simply just haven’t got there yet>, a lot of people will suggest that means you are nowhere.
In fact, I could argue that simply deciding where you want to be is somewhere.
absolutely find themselves some place better than where they started from and most likely end up somewhere good.
10 and 1/2 years.


What does this have to do with a legacy?
of my writing have relentlessly unflinchingly, never nudging, attacked ignorance. I have done so using the idea of Enlightened Conflict as a North Star.
In the end all I want is some enlightened thinking and new ways of looking at things and sometimes it is useful to use someone or something as a foil to make a comparative. This style and way of thinking has proven to be a good timeless way of approaching things because should you view a post in my first 100 you would find it is still relevant and will still contain thoughts you may find scattered in my last 100 posts.


“Normalizing your boss.”
situation simply builds your reputation unevenly <which can be managed if you are self-aware>. The problem with normalizing a bull shitter’s incompetent behavior is that you aren’t shoring up selective incompetence/deficiencies you are actually
ignore the larger situation rationalizing it in our own minds as ‘discrete scraps of irresponsible incompetent boss behavior.’

than lending credibility for a … well … “bull shitter in chief” boss.






Another piece of information about my favorite class Philosophy.
A child’s best hope in life is that parents, and all adults, try to do the best for the child. That doesn’t mean that making those decisions on ‘what is best’ is easy and, in fact, it is a difficult process and the choices made for you imprint you … maybe mark you, in some way, that is, if you permit it to. If you deal with it, you move on and progress and it may even mark you positively.







I reject all of those questions.








is impossible for us to know everything about everything (let alone even a specific topic), therefore, we have ignorance boxes <different topics> in our heads just sitting around collecting dust waiting to be pulled off the shelf.
