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“That proves you are unusual,” returned the Scarecrow; “and I am convinced that the only people worthy of consideration in this world are the unusual ones. For the common folks are like the leaves of a tree, and live and die unnoticed.”
The Land of Oz
“Men have become the tools of their tools.”
John Stuart Mill
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Let me begin in an odd place. Progress is the inevitable increase in complexity. This means when we speak of a simpler past, in many ways, we are correct. The less things are connected, the more simple it is. And if there is one thing one could say about civilization’s progress, it is that we have been quite good at inventing things that connect us. The consequence of that progress is, well, increased complexity. This complexity has a variety of different consequences, but let’s focus on individuality today.
Which leads me to self-expression as a tool for individuality.
Today’s world demands that we each, individually, cultivate a habit of constant self-expression. More and more we are encouraged to ‘be yourself,’ “bring your whole self everywhere,” and more and more we are encouraged to become more aware of our ’emotional selves.’ This is encouraged whether we want to or not or whether it’s healthy or unhealthy with regard to the health of “me.” This happens because we live in a self-expressive culture and society. In addition, we are constantly encouraged to trust our instincts and our impulses above anything else. In other words, trust the things inside ‘me’ and distrust the forces outside that we perceive discourage our instincts and impulses or even suffocate what is best for me. All of this means self-expression is a weapon against a world attempting to make us less unusual, less distinct, and less of ‘me.’ I would argue this isn’t really a true battle’, but I don’t think it’s too far off to suggest that everyone wants to etch a sense of self in the walls of the world – through behaviors, habits, and attitudes. The trouble arises in that, paradoxically, self-love has a nasty tendency to encourage unhealthy focus on instincts and impulses. Unhealthy self-love isn’t always ego-ism, but it does encourage ignoring wisdom from others and the outside world. Along those lines, true love demands connectivity and through that connectivity it has a nice tendency to counter unhealthy instincts and impulses by balancing them out with what other people value. In fact, true love eliminates the distinction between me and you. I want to be careful with the word eliminating. I do not mean to suggest that ‘me’ is completely erased, but rather me has a reflective mirror with which to objectively and subjectively reflect upon itself. “Me’ becomes a bit of a blend of all the people one has met and all the conversations one has had. Its kind of like Hanzi Freinacht’s transvidualism. Anyway. In other words, your personal and unusual no longer reside solely in the purview of ‘me,’ but also in the context of the collective. I would argue this is where the healthy unusual resides.
Which leads me to ‘me’ and competition.
I don’t think it’s a big stretch to suggest society encourages competition as a means of maximizing one’s “me potential.” Well. That is fraught with peril. For example. In recent research lower social-class university students (and other adults) do worse than their higher-class counterparts on a reasoning task only when they’re led to focus on outperforming others. Competition, in other words, exacerbates social inequality. In other words, competition constrains potential. I would posit this occurs because people with higher status, and wealth, believe life offers them more chances even if they get something wrong, while lower class people feel like there is less margin for error. I would also posit competition encourages ‘less unusual’ among the masses, i.e., conformity enhances probability of survival/some thriving, as well as encourages mediocrity. I would argue that in a competitive world, every ‘me’ must to start with where power lives. This is counter to self-reliance, self-responsibility and ‘power of me’ narratives because all of those things suggest you should think in terms of your influence on the world. Instead, in a competition-based world, you need to first and foremost understand your influence is in the hands of the existing power. This is painful to say, but there are no real independent individuals in this world. I would be remiss if didn’t point out technology has exacerbated this issue. Technology makes us feel more independent and, yet, the reality is it makes us more dependent upon other people’s opinions, attitudes, beliefs and input. We have, in other words, become tools of our tools. Which leads me to communities of unusual. Communities of unusuals may seem weird to suggest. And, to be clear, I am not suggesting a conformity of a certain type of unusual, but rather I am suggesting a coherent community of those who are unusual in some way. I suggest a community because when you are in groups, you can be very powerful. You can change things. You have confidence when things go wrong that you don’t when you’re on your own. It changes the concept of power. In fact, it is Grace Blakeley, at the end of Vulture Capitalism, who reminds everyone that when people work together, they have more power than any system.
Which leads me to eccentricity (the word most associated with unusual).
I, personally, do not believe unusual is equal to eccentric, but let me explore eccentricity a bit. I could find the only person to have looked into eccentricity: David Weeks, an Edinburgh psychiatrist and co-author of the 1995 book Eccentrics: A Study of Sanity and Strangeness. What he discovered during a ten-year study of 1,000 peculiar people < including a Chippewa Indian who walked everywhere backwards and two Californians who hypnotized frogs> might surprise you. I think most people believe that extreme eccentricity is a short step from serious mental disorder. But, in fact, Weeks’s subjects suffered less from mental illnesses such as depression than the majority of the population.
Fewer than 30 had ever been drug or alcohol abusers. He also found that eccentrics visit the doctor 20 times less often than most of us and, on average, live slightly longer.
The study conclusion? People benefited from non-conformity. Simply put, those who don’t repress their inner nature in the struggle to conform suffer less stress. Consequently, they are happier and their immune systems work more efficiently. Overall, Weeks found that eccentrics tend to be optimistic people with a highly developed, mischievous sense of humor, childlike curiosity and a drive to make the world a better place. Well. Kind of maybe makes you start thinking about envying eccentric people rather than laughing about them, huh?
Anyway. I believe eccentrics are the people who tend to see problems <and life> from new and unexpected angles. Their slightly odd, off kilter, perspective allows them to conjure up innovative solutions. They are the visionaries, even within smaller individual life moments, who make giant imaginative leaps. Weeks, in his study write up, suggested maybe that like the occasional mutations that drive evolution, eccentrics may provide the unusual, untried ideas that allow human societies to progress. Not too shabby for folk who are very often dismissed as cranks and crazies and nutjobs.
“No new horror can be more terrible than the daily torture of the commonplace.”
H.P. Lovecraft
Which leads me to I am worried about the world.
Society, and communities, appear to have abolished any type of eccentricity <or individuality> within meaningful power positions. Society, which tends to dictate behaviors, seem designed to promote the rise of the ‘accepted and acceptable’ behavior. Think about that. One can be fairly sure that you won’t find too many Teslas surfacing in the next few years as they are weeded out early by the application of standardized policies designed to produce standardized human beings. When I was younger it seemed like businesses had their share of quirky, slightly nutjob, people and they added color to the office. They added a dimension to the work, and workplace, which sometimes made a tough day better and a tough assignment less challenging. Not always, but at minimum it made the experience more interesting by far.
Anyway.
Look. I am not suggesting more people be eccentric, but maybe possibly less people should find conforming as important as they do. Maybe embrace being, well, unusual. That’s it. If for no other reason than a research study suggests you may be happier.
“Success is liking yourself, liking what you do, and liking how you do it.”
In the end I imagine the challenge remains that we reside in a world that glorifies individual success, yet, our greatest power lies in our ability to come together. A truly empowered and resilient society can only arise from a sense of unity and collective purpose, not self-interest. How can we reclaim the power of the collective without losing our sense of self? Maybe we should be asking how we can create more communities of unusual. Maybe it will be the communities of unusuals who will be most likely to have the ability to navigate increased complexity and ensure progress for civilization. Ponder.



In the past week I told two people “change isn’t that hard” and, twice, received a fairly skeptical look. This is possibly one of the most consistent views I have that varies from the mainstream view. To be fair, maybe 12 years ago I was clearly in the change-is-hard camp. Since then, I have inched my way into the “(most) change really isn’t that hard” camp. Let me explain. Not all change is created equal (yet we far too often lump it all together), and, in fact, I would argue the majority of change is incredibly easy. Shit. I’d argue most of our change just happens and we ignore it (maybe because we don’t want to admit change is kind of naturally occurring). The difficulty is that we MAKE things hard so that it can seem like it is hard. The truth is, left to its own devices, change naturally occurs – individual, community, business, society. Change is almost like gravity. If that is true it would appear if change doesn’t happen, its because something, or someone, is fighting gravity – yeah, like people, us, humans. We are the change constraint.
some cases in order to reshape an organization to maximize its potential you have to deconstruct (all the way over to ‘purposefully destroy’ on the spectrum) informal networks. Institutional informal networks are social, economic, functional, but no sane business desires an ongoing battle within an organization of conflicting informal networks so i posit that in some cases purposefully deconstructing some of the informal networks as the way to open the way for new and better informal networks. To end this thought. I sometimes believe we do not talk enough about ‘natural resistance’, or institutional gravity, when talking about change as an accelerated effort to fly.
But people, we, you and me, are different.



Change isn’t hard. We do it all the time. Business does it all the time. And you know what? Everyone actually wants to change. I do not know one person who does not want to be a bit better tomorrow than they were today. And maybe that is what I miss most about being in advertising. On a really good day I was part of something that helped people be better. It was always some grand things, more often it was a little thing – offered reliability, offered some comfort, offered added value in a miserable day. But. It was something. And it was something that encouraged change in a positive direction.
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Human-ness: what it meant to be human and how to intentionally be human. It didn’t start with technology, but then again it did. Technology has introduced all the distractions necessary to forget we are human. To be clear. This is different than a ‘different than when I was growing up’ discussion (past), this is a discussion about our future and our intentions with regard to being human – individually, societally and in business. The debate, the discussion, should ignore the definitions of technology and focus on the definitions of humans – not generational mumbo jumbo – because there is no contrast between generations (in any meaningful way), the contrast resides in the liminal space we currently stand in –
Technology is first and foremost used for educational purposes. Now. We can debate the definition of education (beyond the institutional aspects), but for the most part people interact with technology to learn and do. [ponder. This makes technology a transformation tool, but to what? There is certainly a role for undirected education/learning but inevitably if we seek to have a better system, the system should have an identified strategic objective. Far too often we make technology benefit into some simplistic ‘convenience’ tool. Why shouldn’t we expect technology to enable a learning revolution? This will demand a different type of leadership – one that is not passive but rather one that leads a revolution into the future. Since the preservation of the status quo tends to be equated with either protecting traditional values or principles, most leaders have learned (from experience) that ensuring a transformation unfolds slowly permits them the luxury of maintaining positions of power longer. A learning revolution demands a new type of leadership one that is active, enlightened and engaged. Any revolution is part push and part pull but technology offers a new dynamic environment in which opportunities can be exploited, in pursuit of a grander vision or strategic objective, if one is willing to actively engage with them. I have said this before but this new type of leadership is not about charisma, but rather about framing and thinking conceptually. The revolution only occurs if someone can frame the issues in terms that are directly relevant to the communities. The concepts are framed in a way that are easily articulated, understood and assimilated into individual (and collective) objectives. This is a bit grander than alignment (although alignment is certainly a key aspects) but rather it is about finding the coherence necessary for energy gravity grabs hold to increase progress.
Design carefully.
Within these intentions the people IN the organization have a variety of paths they can choose to walk on – and clearly see where paths do not lie. I hesitate to call these principles because, well, they seem simply like intentions. With intentions understood a business can have a community of people interested in working coherently (some people may call this culture) and pursue quests to fulfill those intentions. Intentions put some boundaries on the unevenness while actually encouraging unevenness which increases velocity toward some vision. Intentions put some boundaries on technology.
Intentions matter. What I mean by that is if we do not embrace a human centric world, intentionally, technology will be increasingly less likely to (a) be optimally effective and (b) optimally useful to the betterment of humans. Establishing the future is not about technology. It is about humans, society, culture and institutional tradition. The decisions for our future are both top down and bottom up, simultaneously, in which vision and pragmatism are aligned (and resources are equitably dispersed).