
====
“Ride it to the buzzer.”
a bull rider
====
I love this phrase.
I love it with regard to how to live Life as well as how business should be conducted <projects, initiatives, programs, internal employee & external sales activity>.
In a rodeo there are no results for progress, you simply ride it to the buzzer or you do not.
Even better?
Watch a bull rider ride. The buzzer sounds at 8 seconds, but the ride itself goes on for seconds more, in other words, they ride THROUGH the buzzer.
Now.
I will admit upfront … I am not a milestones guy or a ‘stage goal’ guy. Show me the end zone, tell me how much time I have to get in the end zone and let me get there.
<be aware … I am now officially mixing sports metaphors>
I think I became this was because I viewed some important behavior patterns in business people fairly early in my career:
– A milestone was treated like a touchdown and not a first down.
What I mean by that is a milestone is … well … simply a step toward the ultimate objective. And unlike football this ‘first down’ doesn’t earn you another set of downs, it is simply a false ‘win.’
Okay.
That was harsh.
Maybe it is simply a reflection of progress. But progress in and of itself, in business, is not the objective. The objective is some result. Partial results don’t equal a partial win they simply equate to a failure to reach the objective. And, yet, milestones were treated almost equal to an ‘objective win.’
– The end zone line was treated like a stopping point.
What I mean by that is that everyone ran to the end zone line itself and not thru the line and into the end zone.
This may sound silly or wasted energy, but I could argue that most projects are not discrete. They typically beget something else – another task, project or action. Business, generally speaking, is a continuum of things and rarely is something done just to be done.
I always preferred focusing the project to end on the ‘completion+’. The “+” being an array of “what’s next” type thoughts and tasks.
But, that’s me, what I kept seeing <and still see today> is a weird rush to the finish line with a contradictory slowing down at the same time to insure going no further than the objective. I would be remiss if i didn’t note that this is weird because slowing down as you reach an objective seems counterproductive to what is actually best for a business <which should be maximum speed/velocity at completion>.
All that said. How did I mentally shift to something other than what I was seeing <and did not believe was the best way of doing it>?
Ride it to the buzzer.
Its 8 seconds on a bucking bronco or a beast of a bull. Isn’t that what business is like? And don’t give me the “it’s only 8 seconds and projects in business can take months.” Time is relative and I am actually focusing on finishing.
Sure.
A long project can be energy draining and there are points where you seek to conserve energy to have the energy needed when it is needed. But that’s not really the point. 8 seconds, used wisely, is a lifetime.
A bull rider is the human athlete in the man-versus-beast sport of bull riding.
When a bull rider is still in control of the ride when the eight-second buzzer sounds it is called a Qualified Ride and therefore earns a score.
A qualified ride is 8 seconds. The clock starts when the bull’s shoulder or flank breaks the plane of the gate and stops when the rider’s hand comes out of the rope, the rider touches the ground or the rider’s free arm touches the bull.
I think business needs more of a bull rider mentality.
Heck.
I think living Life needs more of a bull rider mentality.
I think more leaders should lead, and manage, not only with a bull rider mentality, but with a ride it to the buzzer mentality.
Look.
I can guarantee you pretty much one thing if you bring this kind of mentality to your professional life.
You will be successful.
Mostly you will be successful because you will ‘run through’ the objective while others are pacing everything to stop at the objective.
But I could suggest you will be successful because you will not need milestones or stage goals.
Why?
Because you don’t need them. You are riding until the buzzer.
And that’s all that matters.


====
Because of that belief we are constantly investigating who we really are often desperately grabbing at clues or proof to provide some comfort that we have either solved the mystery or at least are on the path to solving it.
What a frustrating thought <at least to me>.

We ‘get away from it all.’ In other words instead of seeking some ‘how we actually live’ balance in our lives we just step away from the way we live our Life by simply not going lightly <if we typically go hard> or not going go hard <if we typically go lightly> and we don’t do anything other than how we live our Life so, ultimately, we just choose to do nothing to ‘recharge.’
====
successful. After hemming and hawing a little <I have never really been sure what hemming or hawing was> I answered 
Always have and always will.
But, as a sledge hammer, I also recognized I needed to manage my own behavior <this lesson took some time … and learned thru some painful trial & error>. Through watching others and some painful trial & error you learn what works in your organization’s culture.

money, found people who needed me who actually didn’t really need anybody like me and the best things I did well were things that those same people could pay someone else to do.
Yeah.
French values of
… well … I fear that they only believe they can change the world through more altruistic pursuits and not traditional business. And, yes, they are important and good pursuits but, from a larger perspective, business drives the world. Business makes shit that makes lives easier and healthier and impacts the home and life in ways that it is difficult to imagine let alone outline in a few words <and the business office/working groups creates behavioral cues which ripple out into culture>.


As a business manager you end up grasping a couple of truths about your employees and their relationship with what they do, their work, their careers and the company.
Work is called work, and not ‘play, for a reason.
come to grips with a job in which they are not in an overly stimulated relationship with.


What this does mean is that you receive compliments, as well as criticisms, based on competitions you didn’t agree to.

i.e., 
The shallowest of people in the room will scan the tips floating around and assess that way.

Ok. Let’s get the harsh truth out upfront. I am a 60something and I believe the older generation, mostly old white men, hollowed out business to the shithole soul-less point we face today. I also believe we are facing the
Capitalism is not inherently bad. In fact it is an incredible engine for growth, innovation and increased wealth & standard of living for any and all.
living>. This is a good thing for individuals, society and the world.
Old white men enable this virus to exist by hollowing out the meaning in any racism discussion, and real substantive actions, in business.
thief to catch a thief.”