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“the die is cast”
(iacta alea est)
Julius Caesar
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So. I was tempted to call this ‘now or never part 2.” I say that because after a “now or never moment“ there is a, well, a post choice/decision.

That decision is the fact there is no turning back.
Well. Let’s just say the moment represents that “we have made our choice and the die is cast.” <‘die’ as in dice>
Julius Caesar said this today, January 10th, some 50ish years before Jesus as he crossed the Rubicon, defying the Roman Senate, and starting civil war. Caesar was stating that he was making an irrevocable decision. And, as dice is a game of chance, he will have to play them as they are cast.
I imagine none of us are Caesar and the majority of us will never have to make such a huge choice as Caesar, but I do think more people should think this way with regard to choices.
Too often I feel people think a choice is simply … well … but of ‘the moment.’
Too often I feel businesses think a choice is simply … well … but of ‘the moment.’
Too often I feel like far too many people think in the next moment we can toss away the last choice and just make another choice.
Sure. That may be the case sometimes, but, as noted in ‘now or never’, not all the time.
Not all moments are created equal.
Not all choices can be changed, tossed aside or “un-choiced.”
Some choices are truly forks in the road where you cannot go back and start over. Some choices, well, ‘cast the die.’
I do believe most of us would be better off if we believed more of our choices should be thought of this way- as ‘the die have been cast’ choices. Why? I believe in our current “people need to adapt & be agile” to be successful attitude, we far too often think a new choice is a reflection of agility & “smart adaptation.” In doing so we run the risk that the initial choice cannot be tossed aside because it truly was a ‘fork in the road’ choice and, whether we want it or not, or like it or not, the die had been cast.
But, hey, that’s me.
Ok. One more thing. Let me take a minute to discuss an “irrevocable decision.”
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“It is always thus, impelled by a state of mind which is destined not to last, that we make our irrevocable decisions.”
In Search of Lost Time, Volume II: Within a Budding Grove
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‘Now or never’ is a state of mind which is but a window in time. In other words, it is there and gone. And it is within those windows in which irrevocable decisions are made.
To use the quote, it is within this window you throw the dice. Yeah. You actually throw your dice into what I will call “unknown-ville.”
Yikes. No wonder we hesitate to decide a choice is of the ‘die is cast’ mode. I say that because “irrevocable” is a lot like “forever” or maybe “never.” I mean that big, all encompassing, fraught with peril, audacious-type thoughts are captured in those little words.
And that is why many people do nothing in now or never moments.
Far too many just hold the dice. Why? Because it is scary to make an irrevocable decision.
It is kind of scary to know you will have thrown the dice and will never get to throw them again. And have to play them as they lay. Regardless how they lay.
Yup. That the die have been cast.
But know this.
If you do nothing when it is now or never, Life will cast the die. And Life will make the irrevocable decision.
Personally? I would rather cast my own dice.
Nothing against Life but while I imagine it would be a fun pal, I do not know it well enough to trust it with my fate.
When I make a choice I think, and accept, “the die are cast” and deal with what is before me. Ponder.



We tend to view ‘doing the right thing’ as the path to growth at scale. I would be remiss if I didn’t point out that doing ‘the thing’ is less often a ‘thing’ but things strung together, i.e., a pattern. And patterns are tricky bastards. What I mean by that is groups are notorious for identifying patterns thru consensus and build up general concepts from experiences (agreed shared experiences in this case) creating less-than-optimal growth – its just mediocre if not dangerous as it is oblivious to future contexts and/or consequences. We all have this ability to identify patterns, make associations and use the knowledge to navigate life. The tricky part is this ability is dependent upon patterned experiences as well as the environments in which those patterns were identified and that, often, stratifies some bias. What I mean by that is it creates an implicit assumption that whatever is will continue to be. As a corollary, this creates an implicit assumption that one game is just like another game and avoiding checkmate in one game is similar to another game. That is a dangerous assumption.
things are in constant relation to each other – acting on and being acted on at the same time. This is a pragmatic and possibilities view of Life. Pragmatically you are part of a system, a community of people and matches, wherein “the group and the individual come into existence simultaneously” offering possibilities that as an individual one would struggle to reach without the community of matches. Follett suggested our being in the world as a process of “progressive integrations” with others and with the world around us – a process of “ceaseless interweaving of new specific responding”. This means life is an ongoing process of moves and countermoves each integrating experience, knowledge and attitudes into decisions and behaviors. Well. That sounds like chess, no? Anyway. She understood that whenever one engages with others, the person as well as the other have been mutually influenced. She also stated: “our happiness, our sense of living at all is directly dependent on our joining with others. We are lost, exiled, imprisoned until we feel the joy of union.”
Anyway. I would suggest the perfect formula for just about anything good in life, and business, is when you can inextricably tie strategy to tactics and tactics to strategy within a healthy mindset. Basically, if you can embed your strategy into each and every task or action that means everything you do is contributing to the objective you aspire to and provide some tangible substance to your mindset.

Not first impressions, but first words.
I do not sit here today writing to suggest anyone should be more careful with regard to what they say first. I do not because I believe most of us are pretty careful with our first words.
I say that recognizing it is tough to be optimistic these days. And I don’t mean because of what is actually happening in today’s world, but rather because if you are optimistic you run the significant risk of being trampled by a herd of cynicism, pessimism and those unwilling to believe the future can be better than the past. That said. I believe the bigger challenge we face is a general reluctance to believe people can change or should be forgiven.
Can someone actually leave the old baggage behind and move on to do better things? <a question we should all be asking ourselves in today’s world>
Far too many people today do not see much to be upbeat about. They simply see a lot of existing problems getting worse. And because of that they are tending to gather around anyone promising a return to an imaginary past era of greatness.
Is the nature of civilization speed or is it consideration? Is it efficiency or effectiveness? With a societal mindset that believes speed is essential for survival, if not thriving, in today’s world, what is the role of slow, observation, and consideration?
concept of a united civilization, or at least one in which we recognize the interdependence, is not that farfetched so maybe, just maybe, if we begin thinking about this as ‘global civilization’ maybe it gains some additional importance. Look. I am not suggesting a “global government”, just a recognition that civilization is not bounded by some specific culture or border, but rather a collective effort of 8 billionish people.
At the core of this is
what happens in today’s technological world occurs independent of human awareness, humans are still accountable for much of the system itself – you have a responsibility to reflect upon your actions/thoughts even if technology may have encouraged the action/thought. This responsibility is important because the reality is people in today’s complex society have little choice, but to be more knowledgeable than in the past – who had fewer occasions for facing new problems or adapting to radically unfamiliar circumstances. We simply face more things that demand more consideration than we tend to give them. We need to, well, consider more and more often. I am not suggesting speed is not important to the nature of civilization, in fact, I think it is an important feature. I am just suggesting that consideration is possibly more important to civilization because it impacts trajectories, of not velocity, of the speed which inevitably not only effects the impact but where the hell we end up. Ponder.
I have no doubt Ticketmaster makes artists a lot of money. Its their slightly ruthless “ticket price optimization” strategy that I believe tends to make the value exchange a tricky concept. They treat it all as a transactional relationship (how much money can I squeeze out of this opportunity) and they ignore the value exchange relationship (value offered/value received). In their little (big) world they see the value they offer is the extraction of money from people. They exploit their position as a monopoly to do so, but that is a different discussion for a different day.

business and I imagine every artist understands someone has paid money to see them and they desire to “put on a good show,” in their heads they aren’t equating ‘good show’ as a transaction, they view it as an experience. And therein lies the largest rub between Ticketmaster and musicians – transaction versus experiences. Ticketmaster in in the transaction business and musicians are in the experience business. Yet. Musicians are dependent upon someone, who has a completely different business model than they do, to enable them to do their business. And maybe somewhere in the in-between is where I dislike Ticketmaster the most. Music is clearly a business, but Ticketmaster has no interest in creating the highest value of the music business itself. That, my friends, is a parasite. A parasite that seeks to extract nutrition and exploit the context within which it exists. Ponder that.

<and the self identities that are inevitably attached to these beliefs>. Needless to say much of that backlash is a bit unhealthy and a lot unmoored to accepted reality.
Far too many loudmouthed people have ripped the meaning out of the word, twisted the value of the word making it seem valueless, and ultimately created an environment in which we demonize the entire process of trying to reach compromise.
compromise on a specific issue>. What this means is that, as with most things in Life, we enthusiastically embrace the conceptual behavior and balk at the actual behavior.



The balance of actually getting a glimpse of that ‘something’ and not having rushed thru some important moment versus the missing feeling.
But let’s get to potential.
ndaries) is crafted by the sensemaking and not through any leader (