=====

“It’s dark because you are trying too hard.

Lightly child, lightly. Learn to do everything lightly. Yes, feel lightly even though you’re feeling deeply. Just lightly let things happen and lightly cope with them.

I was so preposterously serious in those days.

Lightly, lightly – it’s the best advice ever given me. So throw away your baggage and go forward. There are quicksands all about you, sucking at your feet, trying to suck you down into fear and self-pity and despair. That’s why you must walk so lightly. Lightly my darling… “

Aldous Huxley

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Life truths.

Hard and lightly.

Haste with patience.

Forward diagonally.

Happy and sad.

Success and failure.

Right and wrong.

Thinking and doing.

Dreams and hard work.

Whew. This means that the truly great things in Life may be a coin you can put in your pocket — a coin made up of two sides and two faces.

Yeah. Life is usually a combination of opposites fighting a tug of war moment to moment. I bet no one told you that when you were growing up.

Far too often we are told the secret to life is one thing.

Far too often someone is not telling is the truth <or maybe they don’t really know the secret to life?>.

Th truth is Life <and business also> is a wonderful, maddening blob of inconsistency.

The only way to survive , and not be totally boring, inept or a hermit, is to steal a little of something from both sides and do your best to proportion it all out in the end.

Proportional?

I need some sadness to recognize true joy <only I certainly don’t want to dwell on sadness nor walk around as Happy the Clown every minute of the day>.

I want a leader who is energetic and demanding and cajoling, pushing, shoving, pulling, inspiring people toward a horizon < but I want the moments of idle strength and compassion intertwined>.

I want to work hard … so hard the muscles, brain and/or physical, are strained and hurt … and get to maybe get a glimpse of one of my dreams on occasion <so I can dream a little when not working hard>.

I want people to play hard and play to win <in any endeavor> … but do so with grace in victory & loss, with sportsmanship & fairness and respect for the game.

I want, well, it doesn’t matter what I want. Pick your ‘hard-lightly’ Life combination. I guarantee you will find the most interesting people, most interesting experiences, most interesting moments, most interesting anythings are a reflection of this ying-yang combination. Life is meant to be lived, and experienced, hard & lightly.

Now. By the way.

Just because Life is meant to be lived this way doesn’t mean it is easy to actually live it that way. Living hard, or living lightly, is not only addictive, but also often generates a sense of ‘lostness’ when shelved for a bit.

Why lostness?

Well. It is mostly fear that we will not refind or regain it therefore we hesitate to ever let it go from the way we currently live our Life.

So what do we do? We ‘take a break.’

We ‘get away from it all.’ In other words instead of seeking some ‘how we actually live’ balance in our lives we just step away from the way we live our Life by simply not going lightly <if we typically go hard> or not going go hard <if we typically go lightly> and we don’t do anything other than how we live our Life so, ultimately, we just choose to do nothing to ‘recharge.’

I would suggest that you don’t need to ‘take a break’ to recharge, but rather if you seek the proportional ‘yang’ to your ‘ying’, well, you will find additional purpose as well as your ‘ying’ takes on an entirely new image n your eyes & mind.

• *** note: proportional versus balance: I purposefully use proportional rather than balance because on an individual, person to person, basis it is rarely a 50/50 split – even over time. everyone customizes their life between hard & lightly as is appropriate to their personality, ambition and life desires. once again, this is rarely 50/50 and everyone should just seek what their optimal proportional mix is.

Regardless, just approaching Life one way means you miss out on what is most interesting in life – going hard & lightly.

Aw shit. Look. All I really know if that if you can figure out how to go hard and tread lightly at the same time, you will most likely be successful in business & in Life. You will most likely be appreciated, respected, sometimes liked and certainly not hated. I know … I know … the ‘tread lightly’ part is really really hard if you like to live Life going hard.

But.

As I just told someone go hard for the things you want and dreams you seek to reach toward and if you continue to do these things for you, knowing that your moral compass is set correctly and that your instincts with regard to ‘what is right’ versus ‘what is wrong’ are good, you will be happier and the people around you will rarely be disappointed.

Ponder.

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“… but there is a certain point where trying to choose between the lesser of two evils is just an exercise in futility. It doesn’t matter what you choose … both are so bad you struggle to discern which would be worse. Therefore, I refuse to choose.”

Alex Verus

———–

So. The opening quote is from a character in a fantasy book, but, that said, we have all been in a situation where all the choices look bad, or not so good — but definitely not good.

This is the choice of the lesser of two evils:

—

The lesser of two evils principle (or lesser evil principle) is the principle that when faced with selecting from two unpleasant options, the one which is least harmful should be chosen.

—

Let’s just say, well, it sucks. And it sucks even worse when we stop and fruitlessly seek some silver lining in what is, frankly, no good choice trying to convince ourselves it isn’t ‘actually’ that bad a choice. But. It is a bad choice.

This is not one of those choices where someone says “sometimes the wrong choice puts you in the right place.” The only place this choice puts you is in a bad place, sure, maybe less bad than somewhere else, but bad. In game theory it is typically known as the no-win situation – an unavoidable decision with unavoidable an outcome which encompasses the losses of whatever value resides within the choice.

Uhm. And, yet, the character decided to not choose. Why?

At some point it becomes an exercise in futility.

Now. If there was ever an example of ‘no choice actually being a choice’. this may be it. In fact, it may actually be ‘the win’ choice.

Huh?

It seems like when faced with a lesser of two evils far too often we look at harm associated with the choice itself and not the harm to ourselves.

This may sound crazy, but survival is not always the desired outcome.

Huh?

Well. If survival means sacrificing all that you find valuable & important to your self, you better be damn sure it is worth the evil you are choosing.

And that is what the character in the book is saying.

“I choose neither of the evils because if I did … I live … but I may not be able to live with myself.”

Well.

Personally, I probably think about this ‘live with myself’ with regard to my decisions more than most people and possibly more than is productive or healthy for me. But.

I have seen success and I have seen failure.

I have had rewards and suffered penalties.

I have risen toward the top and scrambled to get free of the bottom.

Through it all the only one, the only thing consistent, is me.

Just saying ‘I survived’ <and this can be in business, life or situational> is not enough for me. Never has. Possibly because I have seen the wounds inflicted upon character, esteem and integrity with basic ‘I survived’ choices. Personally, I don’t want to survive if I have to sacrifice … well … me <the character portion … not the physical portion>.

To be clear. This is a personal choice and I do not judge others on how they choose.

To be clear. This personal decision comes with a cost. But it is a cost I am willing to bear because it only costs me material rewards & society-based successes. It doesn’t cost me any of what resides within me.

Look.

Choosing between the lesser of two evils is almost always actually choosing between three evils: the two choices and what evil it inflicts upon yourself.

I cannot tell anyone what to do when faced with a ‘no win’ scenario.

That is for each person to face on their own and decide what is best for them. But I can tell everyone you should think about it.

It can be a ‘no win’ choice just make sure you, yourself, also doesn’t win. Because losing yourself in addition to having to choose between a lesser of two evils means, well, some version of evil has won.

Ponder.

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“Aesthetics is the shop window, ultimately, if there’s nothing in that shop, it has no longevity, do you know what I mean?”

Geri Halliwell

———————-

Well. Of all people in the world I never thought I would read ex-Spice Girl Geri Halliwell <Ginger Spice?> saying something relevant to business and actually use it to write something.

Anyone who has ever worked with me has heard me use the “fluff and fold” reference.

Fluff is the aesthetics.

Fold is the value.

Fluff is puffery.

Fold is the substance.

Look. We like the aesthetics. Maybe even love it, adore it and bond with it. But without the fold, the value and functionality, we end up disappointed in the aesthetics and will inevitably move on to the next thing to adore. In other words, we just see the fluff.

And, while I have never articulated this thought like Geri, I have tried to say it over and over and over again in meeting after meeting after, well, meeting. Perception is not reality. Reality is reality and if your aesthetics don’t match reality you are screwed.

I do know it is one of the most consistent discussions in business positioning, selling and marketing. And it will continue to do so because there is a natural tension between “fluffers” and “folders.”

While the most strident of each wish it would be 100% at the exclusion of their kindred enemy, most of everyone fall into a natural 80/20 versus 20/80 Pareto rule.

A fluffer understands that substance is necessary, just maybe as a period at the end of the interesting fluff.

The folder grudgingly accepts that aesthetics are necessary, just maybe as a “once upon a time” entrée to the main story of substance.

It really doesn’t matter which side you fall on in this discussion the debate revolves around the same issues time and time again:

• If they are not interested <sometimes confused with ‘entertained’> they will not pay attention
• Everybody is stressed for time and if you don’t engage them in the first 10 seconds you have lost them <a hyperbole statement at best>
• People are tired of bullshit and just want you to cut to the chase <flawed logic because this assumes substance/rational sell itself>

But regardless of how often all of us fall into this tired argument, this is where most trains go off the tracks.

Suffice it to say, businesses get mesmerized by aesthetics.

If I hear one more quote about “first impressions count” or “they have to like you before they can enter into a brand dialogue” or, well, any of the semi-intellectual strategic crap that flippantly gets tossed around like the newest office toy sitting on the conference room table … I will puke.

In the simplistic dialogues that take place you inevitably find people debating what is more important — when it isn’t a matter of importance; it is a matter of balance <or proportion>. And, yet, while I sense we all know that balance is the answer we seem to consistently slide down the slippery slope of fluff under the guise of “the substance is complex and we need to simplify!”

Huh?

Everyone wants ‘the one thing.’

Everyone wants ‘the formula.’

Nuts.

That is what I say to that.

Nuts.

Substance is substance. I am not suggesting you have to serve it up in some complex unpalatable way, but substance, more often than not, is not simple. And if we try and simplify substance too much, uh oh, it becomes … uhm … fluff.

In the end.

You cannot just have fluff.

You cannot just have fold.

You have to have both in some form or fashion. And more often than not there is no formula, but <I have to tell ya> if you can balance your fluff and fold in a quasi-50/50 split <maybe 40% fluff & 60% fold> you have a very good chance of delivering relevant information in a palatable way.

Oh. That word may get me in trouble … “palatable.”

Look. I am clearly in the substance <fold> camp.

While I enjoy the fluff I find that it maddeningly takes up an excessive amount of energy and focus away from substance <fold> which is inevitably what represents the effectiveness of whatever idea you are sharing.

But I have also learned, and have the scars to show, that ideas, even great bigly ideas, do not explain themselves, do not sell themselves and are often not attractive in their black & whiteness. I have learned that, while starkness has its time & place, businesses <and people in general> engage with things that have a more rich & royal hue.

I imagine all us business folk should remember the famous words of that ex-Spice Girl Geri:

Aesthetics matter … but … if there is nothing in that shop … well … there is no longevity … is there?

Stick with the Spice Girl advice and you may actually do well.

=======

“We cling to our fairy tales until the price for believing in them becomes too high.”

Ransom Riggs

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“The best way to expose our ignorance is to hold on to biased ideas and opinions, because we fear giving the upper hand to the other side.”

Charles F. Glassman

====

Business is a tricky combination of adapting and consistency.

Suffice it to say discerning what to keep and build some consistency, and what to change or adapt, is, well, the key to creating a successful business.

Letting go of shit is difficult. We all know that.

But. Knowing when to hold on to something is just as difficult.

Simplistically:

<1> many organizations are burdened with older employees who tend to hold on based on their experience, and

<2> many organizations are burdened with younger employees who tend to let go of existing ideas and opinions based on their lack of experience.

Both sides are stubborn, fearing to give the other the upper hand.

And that is where business really needs to get its shit together. This whole ‘upper hand’ thing.

Because success isn’t about compromise it is more often about good ideas winning no matter where and when and who they come from.

When someone or a generation feels like they have the power, or run the risk of losing power, they do stupid things. Obviously, the business pays the price, not the person doing the stupid things. That is why adapting and selecting what to be consistent about should be about anything but power. It should be about creating a culture & organization in which old & new is debated and ‘the good of the organization & business’ decides what to hold on to and what to let go of.

Far too often the power structure in a business <and this can be one individual wielding an inordinate amount of power or an age group/cohort fighting for their space> holds the ‘fairy tale’ success formula, uhm, until the price for believing them becomes too high.

Sigh.

Unfortunately that moment is often too late to ‘fix’ what has gone wrong.

Regardless. A business’ success, and flaws, is typically driven by a couple attitudinal things  <a> a general feeling that you could be doing better and <b> the virtue of the participants.

Doing better.

There is gobs of pressure put on a business both internally and externally. Internally <be successful or be fired> and externally <the market is brutal on any business which does not show growth>. Even if the business has been steadily improving someone will be hammering away on either how terrible things are or how much better it can, and should, be.

Virtue of participants.

A business, in order to function efficiently and effectively, is dependent upon the virtue of the participants. A lack of virtue engenders wasteful transactions, wasteful actions and breeds an overall monitoring cost which can paralyze an organization from any movement or adaptation.

Both of those things I just shared are power. They both have the power to do good, and bad, for a business. What I mean is that the price for believing, disproportionately, in doing better is virtue-driven – that can make the price too high to meet simple ‘doing better’ objectives.

Power, ultimately, resides in, and will always, identifying what should remain consistent and when & where to adapt. All of that is organizationally driven and not individually driven. And yet … it is the individual who must assess all actions & behavior with the intent to always seek when ‘the price in believing something becomes too high.’

In the end I would simply note that the strongest most powerful thing you can do for a business is to understand that doing better with virtue can work.

This is not a fairy tale.

Just know there are no shortcuts and it isn’t easy — you have to work for it.

You have to find ways <just having it as objective will not work>. You have to somehow do something, sometimes anything on occasion, all the while keeping your head on straight and go do something that saves … well … the business <which is kind of like saving the world>.

=================

“No enterprise can exist for itself alone.

It ministers to some great need, it performs some great service, not for itself, but for others…or failing therein, it ceases to be profitable and ceases to exist.”

Calvin Coolidge

==================

“Let’s be honest. There’s not a business anywhere that is without problems. Business is complicated and imperfect. Every business everywhere is staffed with imperfect human beings and exists by providing a product or service to other imperfect human beings.”

Bob Parsons

=========================

Originally posted in 2017

Let me take a minute and discuss “fraternite” in business.

Just a reminder but “fraternite” is one of the  French values of Liberté, Fraternité and Egalité (“liberty, equality, fraternity/brotherhood” the national motto of France).

Anyway. Business. Inevitably a great organization exhibits both efficient AND effective progress. What typically creates that combination is part discipline, part structure (systems), part leadership, all glued together by “fraternité”. That ‘glue’ is most often discussed in the American business world as ‘a vision’ or maybe ‘a purpose’ or even ‘culture.’ We do so because we Americans hate any kind of lack of specificity. But the truth is that the most common bond of a great organization is a more nebulous concept, i.e., one of “fraternité”.

Or.

“Any man aspires to liberty, to equality, but he cannot achieve it without the assistance of other men, without fraternity.”

Napoleon

Oddly enough, while this sounds like relatively common sense, I kind of feel like business itself needs a revolution to overturn the current thinking to accommodate what should be common sense.

What do I mean? Current business is kind of in a wacky spot. It talks a lot about vision and purpose and culture as if they are “things” — like maybe a lighthouse anyone can see as they bob around the chaotic sea of business life to find a way home. By the way, I would argue that is a very individualistic thought — “I can find my way home” type thought – and not really a team thought <but that could quite easily be debated>.

Regardless. Fraternity is more like “everyone not only knowing what they need to do to keep the ship afloat but actually pitching in whether needed or not because they love the ship itself.” That may sound like some wacky nuance, but I have to warn people that revolutions can kind of gain some momentum off of some fairly wacky things on occasion. By the way, this thought is a more nebulous “I feel this way” aspect of organizational culture and, as noted many times, if it cannot be measured or indexed or scored.

** note: most older leaders into today’s business just don’t like that kind of shit – things they cannot measure or score.

Anyway. Not to beat this metaphor to death, but I do believe we need a semi-revolution in the way business organizations are created and run and managed. I think we may need that revolution because “fraternité” as a core principle just ain’t the way business is run today. And, yes, it should be viewed as a “core” principle because … uhm … when discipline falls apart, when structure falls apart, when leadership falls apart what keeps you on the battlefield and fighting is … yeah … “fraternité.” Yeah, yeah, yeah. A lot of people talk about a “community” or “company team” or some other nice sounding platitude which sounds a lot like “fraternité”, but its mostly lip service. Its lip service because fraternité is a ‘collective’ thought and most businesses reward and incentivize individuals.

Anyway. On a bigger organizational level I worry about how an idea like this is getting suffocated by generational issues <younger people desire something and older people think they know the best> and maybe an outcome-is-the-only-thing-that-matters worldview versus a belief business should incorporate altruistic aspects. Both of those conflicts are HUGE issues. I have written about in 1200+ word thought pieces on both of these but, on the former, the best piece I can share is from Corporate Rebels “Cut The Crap: The Made-Up Nonsense About Generations At Work” which states all people want meaning at work (regardless of age or generational label).

I actually believe we need some revolutionary thinking on the latter. To me we have a bunch of people who look at business and turn away to non-profit because … well … I fear that they only believe they can change the world through more altruistic pursuits and not traditional business. And, yes, they are important and good pursuits but, from a larger perspective, business drives the world. Business makes shit that makes lives easier and healthier and impacts the home and life in ways that it is difficult to imagine let alone outline in a few words <and the business office/working groups creates behavioral cues which ripple out into culture>.

Somehow … someway … we need to insert the ‘believers of principles and principled behavior’ into the business world with all of their ambition and hope and remind them, empower them and enable them that they can change the world.

That they can make the world a better place. They can make society and people and lives better. And they can do it in and through business, not just altruistic career opportunities. If we do that, and do that well, I tend to believe we will build more organizations driven at its core by a sense of “fraternité” rather than a bunch of documents setting out some guiding or shared values, vision and purpose which everyone says “okay … let’s do that.”

What I do know is that … well … read the following quote:

====================

“I have found no greater satisfaction than achieving success through honest dealing and strict adherence to the view that, for you to gain, those you deal with should gain as well.”

Alan Greenspan

===============================

I do believe we need to be drawing some lines in business. And I don’t mean company handbook type lines or even some well-crafted ‘lines’ in “how we conduct our business” or “who we are” but maybe they are more lines with regard to some unwritten principles.

I say that because when you can gather a group of people together who share a strong set of principles they will walk straight into a hail of bullets to not only survive, but to get good shit done.

==========

“Morality, like art, means drawing a line someplace.

Oscar Wilde

===========

Now. Business absolutely makes dealing with your principles a constant struggle. It can kind of suffocate your principles in between the pragmatic aspects of getting shit done <discipline & structure> and how that shit is designed to meet specific objectives/results and the faux burden of some vision or grander purpose which “you know is important to us therefore it should be important to you”, i.e., extrinsic importance not intrinsic importance. Frankly, when suffocated by these bookends you don’t have a lot of elbow room for any type of true, intangible, unsolicited camaraderie.

The fraternité is more forced than natural. Obviously, when it is not natural it is not as strong.

In the end.

Fraternité in business. I believe we have forgotten this. And while I do believe many of us have forgotten how to draw lines with regard to our principles I tend to believe business, in general, has simply decided to just draw lines <in a box in fact> and say “there you go”, i.e., there are your principles and rules for camaraderie.

That is kind of whack.

Look. I can honestly tell you that being a senior leader in a business and organization you like <you do not have to love> may be one of the greatest experiences anyone can ever have. What makes that experience truly great is when you are fortunate enough to foster something intangible, something that really cannot be measured, and something which doesn’t earn you some performance bonus at the end of the year … it is when you stumble upon the sense of fraternité.

I am sure some organizational guru will send me a link to “steps to build a fraternité organization” and … well … good for them. I tend to believe this is one of those intangible things that is created less by some “how to” guide or some formula and more by simple good intentions combined with some good discipline, construct and leadership. To steal another word from the motto, by creating a fraternité organization you inevitably create liberté for the organization to be the best version of what it can be.

This is what I thought about today and “liberty, equality, fraternity <brotherhood>”. With that I imagine I should end with where I began … no enterprise can exist for itself alone. That is the foundation for a fraternité organization. Ponder.

Ok. So what the hell is investing energy in life?

Let’s call it being able to discern between ‘resting’ versus ‘being stagnant.’ And, possibly, add in being able to discern when to use energy and when to not use it. By the way.  All of that translates into making choices.

Anyway. Let me use a quote to begin the discussion.

“As a rule, I am very careful to be shallow and conventional where depth and originality are wasted.”

Lucy Maud Montgomery

Ah. Now. Be careful when reading this. Lucy isn’t suggesting people not be original or seek to have some ‘depth.’ Nope. She is suggesting investing energy at the appropriate times is a choice. A choice for when energy invested won’t be wasted.

Look. Haven’t we seen those people who go 110% all the time on everything? And they get tired. And often frustrated. And they often don’t seem to get as far in life as you would expect for all the energy they have invested. While they may debate with me (because they feel like they are making the choice that has to be made, i.e., I am ‘working at being successful in life’), the reality is they aren’t making any real choice.  Anytime you do something 100% of the time you haven’t made the tough choice. Shit. You actually haven’t made any choice at all. The switch is simply flipped into a default mode.

The choice truth? There is a time to rest. And. There is a time for energy.

Oh, and yes, you do have to invest energy in life to get something out of it.

Because being lazy doesn’t get you shit.

In fact.

Being apathetic doesn’t get you shit.

Once again. That doesn’t mean 24/7 energy and pushing and shoving and being passionate and trying to kick ass 172,800 seconds (if I did my math correctly that is the amount of seconds in a day).  It’s about making choices. When and where type choices.

So.

What I am saying is you cannot have enough energy to kick ass every second of every day.

(and if you have someone suggesting you should? … ignore them)

But.

You also cannot be passive every second either.

There is resting (before investing energy).

There is stagnant (before never investing energy).

(former good; latter bad)

And they are significantly different because living a successful (happy) life takes energy. And life is a struggle that takes energy to manage and deal with. And frankly happiness doesn’t always come easily.

By the way. This ‘struggle’ isn’t a day-to-day get-things-done struggle.  I mean it is a mental and physical struggle.

Describing this struggle is interesting. Good ole Winston C. suggested Life is the struggle between energy and indolence:

“Life is a struggle between vitality and decay, energy and indolence”

Winston Churchill

Whew.  Good stuff.

Life is all about either growing or diminishing. You are either active or passive. And life is the struggle within the two. At all times.

Some people would simply suggest that an active life is better than a passive one. Oh. If only the solution were that simple (because it isn’t that one sided).  Sure. Embracing adventure or some activity you are passionate about (or believe will make you better) is important to what makes many of us happy and feel like we are being productive within our life. But it isn’t just about going out and doing a bunch of stuff.  It’s about going out and doing the right stuff. And, to be happiest, the right stuff at the right time.

So be careful.

You may elect to ignore people who tell you to “slow down and take it easy” because you feel like you are being productive and ‘doing.’ But be sure you are aware of what you are doing and how you are investing your energy. Because energy is not limitless.

Life is about balance. Balancing rest and energy. But this is where stagnancy or indolence issue steps up to the plate. Because happiness can be such a struggle and ‘doing nothing’ sometimes seems the easiest thing to do. It isn’t (no matter how it may look or feel at the time).  You HAVE to invest some energy at some point. If not for you then you have to for those around you. Because in the end we see that the energetic displaces the passive. Even if the passive is “good” (intentions or in heart). Because evil is restless.  And energetic.

“In this very real world, good doesn’t drive out evil. Evil doesn’t drive out good. But the energetic displaces the passive.”

Bill Bernbach

Ok. My fear is when people read this last quote they begin to dedicate all their energies to … well … doing.  With good intentions, but not seeing the forest because of the trees.

Remember. We are not Ever-Ready bunnies who can go and go and go.  Because all that “going” means investing energy.

And the people who you see going 110% all the time? Well.  The reason they do is because they haven’t figured it out.  They haven’t figured out when to rest and when to invest energy. And having already decided mentally that they need to invest energy to win the struggle they just invest.

And invest.  And invest (I would like to point out … with diminishing returns).

Please.  Everyone.  This isn’t about time management.

If you read my “time according to Lucy” post you know I am skeptical of the whole managing time concept. The closest suggestion I can make to clarify what I am trying to say in this post can maybe be found in the book Power of Full Engagement. The book suggests that instead of trying to manage time we should be conscious of managing our energy.

I am not talking as literally as the book author suggests (they suggest at different points in the day we have more energy than others as well as more motivated to do certain things at certain moments). I don’t think this is about planning your work times around when you expect to have creative energy (like the book suggests).

This is just about investing energy at the right times.

Yes.

Investing energy at the right time in the right place.

This is not about motivation or creative energy or any of that.  This is simply about recognizing ‘influential moments’ (moments that can swing your day or life) and acting upon them by investing energy.

And that, my friends, is a choice.

A choice to invest what energy you have available, no holding back, when the opportunity arises.

Yes. That is a choice.

And not investing energy at some times (when people look at you and worry if you are lazy).

And, yes, that is a choice.

Choices based on understanding the difference between rest and stagnancy.

Maybe that is “the” choice.

Yeah.  Life is a struggle. And a struggle of choices. But mostly it is a struggle of energy. When to invest and when to not invest.

Ponder. Ponder because it matters.

====

“There’s always a strange feeling you get when you come across one particular line by chance.

It feels somehow significant.

That’s irrational of course, but humans are irrational creatures.

Even the sturdiest, most down-to-earth chap will turn pale if he opens a book at random and sees the words PREPARE TO MEET THY DEATH. “

Mark Forsyth

======

Survival is a great motivator.

Suffice it to say there is pretty much nothing like feeling like ‘prepare to meet thy death’ is imminent to create a sense of urgency in your actions. I believe this is true in your personal life as well as in your business life.

But.

Let’s be clear.

Up until that “death scenario” point most of us swing back & forth between a general sense of lack of urgency and just getting all the shit done you need to get done <no urgency nor laziness just doing and checking shit off your list>.

It is a fairly practical approach to approaching Life <and business life>.

Looking at Life objectively, Life is almost always a balance of pacing yourself so that you don’t burn out <and have the energy when you actually do need it> and a sense of urgency to ‘do’ when the situation dictates.

And, yet … we almost seem irrational when it comes to this balance. We run, and run, and run and then all of a sudden schedule some forced ‘stop’ under the guise of ‘re-energizing’ or recharging our batteries.

This is kind of nuts.

This actually implies we can control what we face and when we face it.

Let me explain what I really mean.

Well.

Even the sturdiest, most down-to-earth chap will turn pale if he opens a book at random and sees the words PREPARE TO MEET THY DEATH.

So let’s say your idea of balance is a simple “go” or “stop” — either 100% of one or 100% of the other.

So let’s say you have been running and running and running with your planned “stop” imminent.

Uh oh.

Life stands in front of you with some situation and places the words is ‘prepare to meet thy death’ squarely in front of you.

You pale.

Shit.

We all pale in  moment like that.

It is ‘survival time.’ What many crappy bosses flippantly call “an all hands on deck” moment.

Well.

You are fucked.

Just when you need the energy the most you are most likely at your most depleted.

Suffice it to say the ‘100% stop or go’ Life strategy is not the most practical or efficient living Life model. And, yet, that is exactly the model most of us use.

Our reason <excuse>?

This is what Life demands of us.

Well.

I could argue that Life may certainly pressure us to live life this way, but it certainly doesn’t demand us to live it this way.

We get lots of choices in Life and one of them is how we live it.

Even with all the “survive must do’s” we get a lot of room on how we conduct our lives.

Death or survival moments reminds us of this. It is in these moments in which our survival mode kicks in, i.e., “I am not prepared to meet my death … if at all possible”.

Most of us figure we may as well go out fighting … hence the urgency.

“Better it is to die as a soldier since die we must.

And though the man who dies hath pain – to all his house accrues praise and pride. “

Euripedes

Now.

I will admit.

I hated the false ‘prepare to meet thy death’ moments a shitload of managers create in business.

Well. I really believe most of them do not create them, but rather they simply cannot discern between a true “meet thy death” scenario versus a “a calculated action is called for here.”

In addition.

I admit.

I found it incredibly frustrating to have a “prepare to meet thy death” scenario rear its monstrous head and any and all resources became available. Not because I begrudged the resources needed to meet the situation, but because months before you had asked for the same resources <maybe even a lesser degree> and, if invested then <as asked>, this particular ‘prepare to meet thy death’ scenario most likely would have never occurred.

But that is why I said what I said upfront — most of us grind our way through life, business & personal, with a general lack of urgency. The uncomfortable truth is that creating urgency without a ‘prepare to meet thy death’ situation is difficult. And because it is difficult and because there is a mostly lack of urgency general attitude, managers almost get trained to inspire urgency with ‘death-like scenarios. This is the truly evil business version of “false sense of urgency.”

It is a mind numbingly stupid situation we have created for ourselves.

I, personally as a manager, do not know if I was particularly good at heading off ‘prepare for thy death’ situations and I don’t know if I was particularly good at recognizing real ‘prepare to meet thy death’ scenarios <because sometimes they actually can be slightly sneaky>, but I do tend to believe I erred on the side of treating almost all scenarios initially as ‘non urgent’ believing more often than not if we didn’t run around like chickens with our heads cut off and didn’t invest a shitload of extra resources we could most likely handle it fairly efficiently.

My only proof to back up what I just wrote?

I am not dead.

Regardless.

I do wish more of us, in Life and in business, could cut back on the “go 100%” and “stop 100%” interval living. I don’t think it is particularly healthy nor particularly effective in the long run.

Death comes to all of us soon enough … no reason to seek it out.

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“Wisdom is ofttimes nearer when we stoop than when we soar.”

William Wordsworth

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The word wisdom is such a lofty word.

It is such a broad term. It embraces a rare combination of discretion, maturity, keenness of intellect, broad experience, extensive learning, profound thought and compassionate understanding. It seemingly outranks all synonyms. And in its fullest most robust sense it is noble in its morality as well as intellect. And, yet, wisdom is attainable to any and all. Higher educated people do not have the corner on the wisdom market.

Why?

Because at its core wisdom is about simplicity. Stripping away the theoretical mumbo jumbo and all the high falutin’ philosophical meanderings some people get all trapped up in.

Wisdom is actually more about the ability to discern what is important from what is unimportant and making a choice, decision, or conclusion or judgment, based on that which is most important. In high falutin’ terms this is “sensemaking & choicemaking.’

Does that mean everyone is wise? Nope.

Does that mean anyone is capable of making a wise decision? Yup.

I tend to believe the wisest among us are the happy few who understand ‘it is what it is’ and nothing more nor anything less. That truth doesn’t reside in the wretched hollow of guessed intentions or ‘what ifs’, but rather in things as they are.

“More wisdom is latent in things as they are … than in all the words men use.”

Antoine De Saint-Exupery

To be fair. I just dumbed down a fairly complex thing. “What is”, while grounded in reality is actually envisioning things with a dash of past (learning & experience), a sense of the future (probabilities of consequences) and, ultimately, a solid understanding of reality (the present).  In clarifying my dumbed down version I imagine my point is I am not suggesting making wise choices is easy and that everyone is good at making them. Nor am I suggesting wise, or wisdom, shouldn’t be a compliment to the few who deserve it.

Having the ability to understand situations, anticipate consequences and make sound decisions/choices is a valuable <and enviable> aptitude. But wisdom isn’t all about fancy words or lofty philosophical platitudes.

Wise is often stooping to understandable rather than stretching for the unusable theory.

Wise is often simply in what is; not in what it could be.

Wise is often found in the guy schlepping in the mail room.

Wise is often in the mother who insures her kids get a square meal every day.

Wise people, and wisdom, is often found in the neighborhood park rather than at some podium or in some talking head on TV.

I say this because we all have it within us, we often know what is right … and the best … and we don’t need some supposedly wise people spewing forth supposed wisdom to tell us what to do and what to think. Remember. Wisdom is found in discerning what exists (making sense of the reality) and choices we make (navigating reality).

I would be remiss if I didn’t point out I have relentlessly used the word “reality.” I use reality as in ‘the present’. As in what exists in the here and now. Far too often we peg wisdom to ‘learning from the past.’ And, yes, the past can offer us some lessons. But.

There are so many people in the business world (and government) who seem too focused on following the past literally.  They see things and suggest they can be replicated by turning a number of contextual dynamics into a pretzel. I believe ignorant simplistic use of knowledge or information leads to stupidity. And it is silly stupid to believe anyone or anything can replicate the vague outlines of past events into the present.

The past offers us learning and knowledge, not answers. Yes. I just said that. You do not follow in footsteps of the past to gain answers. In fact. About the only thing you do get following the footsteps of the old are questions. And while that may sound frustrating, I would suggest knowing the questions, the right questions, is 90% of the way to gaining a quality answer. Because if you ask all the right questions in the present, well, you are actually seeking the same thing the people of the past were – wisdom in the present.

Ponder.

We all have wisdom. And we would be wise to ponder that.

———-

“There’s a beauty in all my imperfections and he’s the one who holds them up for me to see.”

Crazy/Beautiful

——————

“Nobody is perfect. Everyone has their own little idiosyncrasies. Some people call those imperfections, but no, that’s the good stuff. “

Robin Williams

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“A person who has good thoughts cannot ever be ugly. You can have a wonky nose and a crooked mouth and a double chin and stick-out teeth, but if you have good thoughts it will shine out of your face like sunbeams and you will always look lovely.”

The Twits <Roald Dahl>

——————-

“الجمال لديها الكثير لتفعله مع الطابع

“Beauty has a lot to do with character.”

Arabic proverb

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Let me begin where I will end … there is beauty in imperfections.

Sounds good, doesn’t it?

Well.

That would imply being authentic is all about being as beautiful as you can be – imperfections and all.

Sounds good, doesn’t it?

Okay. That said.

Why the hell don’t brands, companies & marketers not only accept this, but embrace it. We talk about “authentic” and “being human” and, yet, businesses run scared of anything less than being some perfect droid of humanity <you cannot be a droid & human>.

It’s like they want something, but are not willing to accept what they want. Look. We’ve danced around this authentic concept in business for a while. Far too often it reaches some absurd levels of “how can I be authentic” which is weird. You are either authentic or you are not <and you shouldn’t have to be purposeful in doing so>.

** note: I much prefer genuine over authentic.

I believe the absurdity is centered on the fact businesses have an uncomfortable relationship with authenticity. They talk authentic/human, which means embracing imperfections & flaws, but are scared shitless of anything less than perfection & flaws with ‘customer service’ <or anything for that matter>.

In other words. They seek to be authentically perfect <an oxymoron>.

It is usually here where I pull out the 2012 Trendwatching Flawsome trend where they stated: “brands that behave more humanly, including showing their flaws, will be awesome.”

————-

While many trends are all about the new, it’s always worth remembering that success in business in the end is more about being aligned with consumer culture than just being aware of ‘new’ techniques and technologies.

While 2011 saw new levels of consumer disgust at too many business’ self-serving and often downright immoral (if not criminal) actions, stories of businesses doing good (Patagonia! Ben & Jerry’s!) remind consumers that personality and profit can be compatible.

In fact, in 2012 consumers won’t expect brands to be flawless; they will even embrace brands that are FLAWSOME*, and at large (or at least somewhat) human. Brands that are honest about their flaws, that show some empathy, generosity, humility, flexibility, maturity, humor and dare we say it, some character and humanity.

————————–

I agreed with that trend then and I agree with it now. A Flawsome authenticity should be what every sane business should seek – internally with employees & externally with customers.

But they just can’t seem to get there mentally. Companies want authenticity, they want ‘human’, but don’t want the imperfections.

Brands don’t find imperfections interesting, they find them concerning. Why? Far far too often we use imperfections to point out those things we so flippantly refer to as ‘flaws.’  Here is a thought. Maybe we should refer to imperfections as “beauty marks” and stop being defensive about them.

While I would argue there really is no such thing as perfection for the sake of today’s discussion, let’s say there is. I do so with Walt Whitman in mind:

“Do I contradict myself? Very well, then I contradict myself, I am large, I contain multitudes.”

Within the multitudes lies the most interesting imperfection of all — contradiction. More often than not we look upon ourselves as imperfections but something, or more often, some things simply contradict.

Our internal thoughts conflict.

Our opinions conflict … with each other as well as with others.

Our actions can contradict <nice at some point & not so nice in a similar situation>.

This creates a problem for a business.

In business, perfection, for some odd reason, seems tightly tied to consistency. Some tenuous smooth link between what we desire, what we are, how we act and what we think. And any time this smoothness is rippled in any way somehow imperfection has entered into the equation. And, there you go, that is a bad thing for most business people.

Day after day I remind any company, any brand, any CMO:

• We are large.

• We contain multitudes.

• We are human <because business, inherently, are made up of its people>.

And within this large multitude there are loud voices, quiet voices and silent voices. All of which speak to us and for us. All of which use perfect words, use perfectly sensible well intended actions, to perfectly fuck up our smoothness.

Yikes.

All that perfection still creates imperfection. If you want to be authentic, that is the overall thought everyone kind of needs to get their head wrapped around. In the circular world of imperfection, or perfection <because they are actually one and the same simply different sides of the same coin> the most interesting in us, and of us, is always something of a contradiction.

I purposefully used appearance-like quotes to open this thought piece and have purposefully avoided discussing appearance in discussing beauty, perfection & imperfection. I did so not to tritely suggest that ‘beauty is in the eye of the beholder’ but rather instead to point out beauty is complex & simple and made up of the things you do & don’t do – not external looks & perceptions.

Authentic is complex in its make up of its largeness and multitude.

Authentic is simple because it resides in contradictions.

Even simpler in that it rarely, if ever, resides in some smooth unrippled feature – whether that feature be physical or within character. But maybe that is why imperfections are so difficult for us, as in sense of self, to manage. Contradictions are not easy. Interesting, but not easy. Not always easy to grasp and not easy to understand.  And in our unease we dwell on the imperfect feeling — on what is actually our perfect interesting aspect of who and what we are.

It is a battle, a debate, a whatever, I believe most everyone, most any businesses seeking authenticity, faces in some form or fashion.

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“Not in the clamor of the crowded street, not in the shouts and applause of the many, but in ourselves, are triumph and defeat.”

Longfellow

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 Look. There is always, and I mean ALWAYS, beauty in imperfections. It is sometimes not easy for someone to see because it is a contradiction – how can an imperfection be perfect <which equates to beauty>?

And, correspondingly, how can beauty be imperfect?

Well. All I really know is what I said before – all imperfection has some beauty.

I could also suggest that if you think of character, which is most likely the most important aspect of total beauty in a person <even impacting appearance>, that without some contradictions you will certainly be smooth, consistent & unrippled and less interesting <boring as a matter of fact>.

And who the hell wants to be an authentically boring business <or person>?

Anyway. I am done babbling. For what it’s worth <most likely not much>.

I believe contradictions are beautiful. Therefore wherever I see contradictions, within someone or in someone’s appearance, I see beauty. And I can honestly say that if you even want to tie your desire of “authenticity” to storytelling … I can unequivocally tell you that people are attracted to stories with some  tension and resolving some conflict.

There’s a set-up, a conflict, a villain that must be overcome and a resolution with a hero at the end. Using conflict creates the opportunity for a hero, even a flawed one, who can provide a solution <even with its imperfections>.

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“True perfection has to be imperfect, I know that that sounds foolish – but it’s true.”

Oasis

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Here is what I wish businesses would grasp about “authentic.”

Authentic is being who you are, not planning how you will be.

Authentic is, well, being Flawsome.

……. slow down … do not pause ………

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“… they should try slowing down instead.  In our study of businesses (conducted with the Economist Intelligence Unit), the companies that embraced initiatives and chose to go, go, go to try to gain an edge ended up with lower sales and operating profits than those that paused at key moments to make sure they were on the right track.

What’s more, the firms that “slowed down to speed up” improved their top and bottom lines, averaging 40% higher sales and 52% higher operating profits over a three-year period.”

–

Harvard Business Review

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This is about something called ‘critical slowing down.’ To be clear. This is not “make haste slowly” which I have written about before.

In business, and Life I imagine, some people are masters in appropriately reading a situation and assessing timely ‘slowing down’ which enables speeding up.

This is a business management skill, an invaluable skill, and it is incredibly difficult skill to master.

Slowing down to speed up fights against all the natural business instincts. It is a phrase often tossed around in business, one often discussed, one often not done.

It is not done because most people suck at this balancing act (appropriate slowing down and appropriate speeding up). This balancing actually demands one recognize the environmental contextual aspects. Yes. There is a natural oscillation between the two <speeding up & slowing down>. For example, science has shown that climate actually slows down preceding abrupt climatic shifts.

Regardless. Let’s just say that in business slowing down very often becomes high impact high probability events and that the fluctuation between slow to speed increases impact. This fluctuation creates angst and decisionmaking stress because most people tend to see disaster in the swing <which is, in reality, a pace driven transition> because we are leaving one natural state and arriving at another – liminal space.

Let’s face it.

Not many business people are good at undergoing any critical transition let alone a ‘slow down/speed up’ transition.

Why?

Because each aspect in and of itself is a natural state and each begets inertia <at its worst> or chaotic activity <which is close to as bad as inertia>.

Inertia weakens internal stabilizing forces which compounds inevitable change forces.

Chaotic activity sometimes appears good <it is the semi-appealing ‘we are being busy at being busy’>, but that behavior begets multiple variables which evolve unpredictably and ultimately inhibits critical transitions.

Both states inevitably create what most people see as the unintended consequences in which something can get knocked off balance and become ‘extinct.’ And sometimes the consequences can occur without ever showing signs of critical slowing down.

Here is a truth: consequences occur whether they are intended or unintended.

This business truth happens because business systems, more often than not, are a bit more complex, and contain some complications, in their underlying dynamics than simplistic theory or simplistic diagrams attempting to create structure to an organization and its dynamics with the market & consumers/buyers.

I would suggest that you cannot draw a picture for what is <because it is obsolete as soon as it is drawn> and you cannot draw a picture for what will be <because predicting multi-dimensional dynamics is outside the purview of reality>.

All that said. That is why you cannot pay enough to a business person who has the ability to know when to slow down to enable effective speeding up because, whether they are labeled as such or not, they know how to navigate complexity.

It is here I would be remiss if I did not note, more often than not, the ones who claim to be good at this, are not. It is the ones who do not make the claim, the ones who recognize that more often than not it is something you just kind of sense, that you treasure.

All I know for sure is that I have been fortunate enough on occasion to have slowed down in business and had everything speed up afterwards. It feels amazing and the organization & employees, many who balked at the slowing down, absolutely love the freedom that came after the slowing down.

Here is the truly difficult thing about this whole ‘slow down/speed up’ thing.

You know when you get it right.

But you don’t know when you get it wrong or even when you may have missed the opportunity to ‘slow down to speed up.’

And that makes it exponentially more difficult to convince people it is the time to slow down <and the benefit will be speed later> and exponentially more difficult to figure out when to do it <and makes it impossible to train anyone for>.

I hesitate to say it is a ‘gut/instinct’ driven skill because then many people automatically suggest “judgement over experience.”

In addition I also hesitate to say this is solely a knowledge-driven/experience-driven skill because that ignore the ‘art’ aspect of this.

I would say that this particular business skill is one of those things:

<1> you either have the instinct or you do not and

<2> the instinctual judgement is more often than not driven by at least some experience, and

<3> experience increases the likelihood, but doesn’t guarantee, of future good use of your instinctual judgement.

Many business people screw the pooch on the entire slow down/speed up idea and also falsely implement it.

The most often abused slow down/speed up tactic is, well, there are a couple.

1. The project meeting in which all projects are discussed by everyone.

This is close to slow down/speed up, but not the best kind. This is actually “stop, share, get critique, and go.” More often than not this is simple ‘scrape some barnacles off the bottom of the ship’ type management. Sure. It can help speeding up but incrementally … not exponentially.

2. The ‘kick off meeting.’

This is the infamous “let’s take a moment and make sure we are all aligned before we getting going.” What a bunch of baloney. Yes. it makes sense to insure everyone is on the same page when getting started <although I would point out that more often than not everyone doesn’t give a shit about the overall objective just their own components objective and timeline>. But this is not true slow/down speed up … this is more about alignment.

Look. Real slow down/speed up management is midstream management where you have some critical learnings and maybe even some momentum. And you purposefully do not have everyone stop … just slow down … assess … kind of like having a fighter squadron get fuel in flight … and then shoot off on the mission.

Real slow down/speed up business management creates exponential dramatic speed increases and, at its best, velocity. Reality shows that these dramatic shifts don’t really happen as part of a business status quo. They are situational, contextual and often do not happen because a business doesn’t have a business person who sees it, senses it or can steer it.
Bad slowing down never creates good, or effective, speeding up. It just slows people down and most often frustrates employees as wasted time.

Good slowing down creates dramatic shifts – in speed, velocity and in direction.

More often than not they are driven by one person who senses a contextual shift in the dynamics within a situation. One person who doesn’t have a picture drawn to adapt against but can draw a picture of what they see & sense from which others can leverage from to generate speed.

Truth: not everyone can do this.

In fact, while most people, in general, suck at make choices the business people who are really good at making the faster better choices and recognizing when to slow down to speed up are few & far between.

That doesn’t mean you shouldn’t seek it just understand that more often than not you will just slow down <and not speed up>. All that said. Remember. Critical slowing down is never about slowing down it is about speeding up your business.