Enlightened Conflict

least expensive thing in life

May 17th, 2017

decent person ROI life humanity

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“It costs $0.00 to be a decent person.”

 

words to live by

 

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So.

 

When I saw this quote I started jotting thoughts down immediately.

 

Here was the most interesting note:  least expensive or most expensive?

 

Huh?

 

It costs you nothing to be a decent person but it can still be an expensive decision. This may sound incredibly cynical but deciding to be decent is not a zero sum decision … it is a Life value equation.

 

I decide to do this <be decent> or do not do this <not be decent> and ‘this’ is the repercussion of that decision <the value or lost opportunity/gain>.

 

Yeah.

By being decent in the business world you can be viewed as ‘too nice’ and get mangled by some cutthroat asshat.

By being decent in Life you can be viewed as naive and get taken advantage of by those willing to ‘do what it takes.’

 

 

decent person is hard understand

 

Therefore, oddly and unfortunately, decency can ultimately be assessed in ROI terms by many of us in our lives.

 

Boy … that sounds pretty fucked up when I say it out loud.

 

 

Ok.

 

So someone may argue with the ROI thing but maybe think of it this way …

 

You walk by 4 homeless people but give the 5th one you see $20. Does the $20 balance out the fact you ignored the other 4? You were decent but selectively so.

 

Don’t like that?

So set aside the money.

 

You walk by 4 homeless veterans … never acknowledging them or looking at them … the 5th homeless vet you stop for a second and look them in the eye and say “thank you for your service.” Does the one you give some dignity to zero out the 4 you completely disregarded?

 

Unfortunately, decency is an ROI assessment. And more excruciatingly … it is an assessment made moment by moment as well as cumulatively.

 

What I mean by that is decency is mutually exclusive not inclusive … and decent moments are independent of other moments <when you may not have been so, or as, decent> … not interdependent <warning: I most likely mangled the meanings of both mutually exclusive and independent>.

 

 

—-

Mutually exclusive events cannot happen at the same time. For example: when tossing a coin, the result can either be heads or tails but cannot be both. Events are independent if the occurrence of one event does not influence (and is not influenced by) the occurrence of the other(s).

—-

 

You do not accumulate ‘decency points’ in Life or in business.

 

Not being decent cannot be equaled out by being extraordinarily decent in another moment.

 

Yeah.

That doesn’t sound particularly fair does it?

 

But you have to think that way or you start thinking about decency in a conscious decision making balance sheet sort of way. “well, I am not going to be particularly decent in this situation because to do so I may not benefit as much as I believe I deserve” and then a couple days later you consciously say to yourself “I was kind of a dickwad the other day so maybe if I am particularly decent now that will make up for it.”

 

I absolutely hated myself for scribbling any thought down that suggested there was a cost to being a decent person. Fucking hated even having the thought.

 

But no matter how much I hated it … it surely does seem like it is a Life truth.

 

To me there is only one way to resolve this ‘self dilemma’ and it is an ‘either/or’ thought.decent person rude and nice

 

You accept the fact you are gonna be a decent human being all the time and accept that the chips will fall as they may throughout Life … and they  may not all fall your way <and you can spend your last days on earth feeling pretty good about yourself from a character standpoint by realizing a Big life can often be found in a shitload of small victories>.

 

Or.

 

You accept the fact that situational decisions are situational decisions and you are a decent person at heart therefore you seek to view life, in the end, as “I was more often decent than I wasn’t” <and a Big life meant you bucked the odds of a world constantly trying to encourage non-decency and you won more often than you lost>.

 

I cannot choose the path for you.

 

But I will state that simply recognizing that this is the dilemma we face in Life … and that this is basically your choice … you have accepted that being a decent person is an ROI analysis.

 

A decent person and ROI. Sigh. What a sad thought.

persistent setbacks

May 10th, 2017

 setbacks persistent alone

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“We all have a personal pool of quicksand inside us where we begin to sink and need friends and family to find us and remind us of all the good that has been and will be.”

 

—-

Regina Brett

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“Making the best of things is… a damn poor way of dealing with them.

My whole life has been a series of escapes from that quicksand.”

 

—-

Rose Wilder Lane

 

=========

 

 

Well.

 

We all encounter setbacks in our lives. Some people call that ‘life.’

 

setback speed bumpThe positive psychologists just call the setbacks “obstacles” as if they were some hurdles you just learn to either leap or get around.

 

In other words … it is assumed if you stick to your guns no setback is a dead end but rather simply a speed bump.

In other words … we are offered some simplistic discussions about overcoming obstacles.

 

If you really really think about this … this advice is kind of nuts.

 

Yeah.

You may have to think really hard to come on to my side of this argument.

 

You may have to work hard because as soon as you are old enough to comprehend words you get bludgeoned with advice and wisdom with regard to ‘overcoming obstacles.’

 

In its most simplistic form it is uttered as “if you believe, you can overcome anything” or even the famous “it’s not the mistake that matters it is what you do with that mistake.”

 

You get pummeled with things like this:

 

===============medication over medictaion problemsolving2

“Do not fear the conflict, and do not flee from it; where there is no struggle, there is no Virtue.”

 

Joyram

 

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When you start living the life of your dreams, there will always be obstacles, doubters, mistakes and setbacks along the way.

 

But with hard work, perseverance and self-belief there is no limit to what you can achieve.”

 

Roy Bennett

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Well.

 

I don’t doubt the sincerity of this advice but what all of this trite wisdom, mostly offered by wealthier & whiter people whose setbacks are slightly different … okay … exponentially different, then not only the everyday schmuck but those who are in more vulnerable environments seems to overlook is that A setback is manageable … persistent setbacks are a whole different game.

 

I love virtue but after a while you cannot sustain yourself, mentally and physically, on virtue alone when faced with persistent setbacks.

 

What I mean is that we treat setbacks as if they were like a cold … with a little time and some fortitude and some chicken noodle soup you can overcome it and move on.

 

But sometimes setbacks are like a virus … this virus is more like ‘persistent setbacks.’

 

setbacks persistent quicksand

 

And, yes, this is different than what I call “quicksand” or “quicksand setbacks.”

 

Quicksand setbacks are more often in a defined period of time and comes to fruition mostly in a helpless unraveling before your eyes.

It’s like in a football game where one fumble leads to an interception which leads to the other team running a punt back for a touchdown. Everyone fights as hard as they can … but the setbacks stream in a way that drives you deeper and deeper into a hole. Most times quicksand setbacks stop and depending on the quicksand you are in a deep dark fucking hole or just a hole <or something in-between>.

 

A hole is a hole. It sucks.

But most times if you do get your shit together, get your head on straight and maybe get a little help you can get out of the hole <regardless of how deep it is>. And once you get out of a quicksand hole you actually find you have learned some stuff and … well … most times you see future quicksand and avoid it.

 

 

And then there are persistent setbacks.

 

problems overcoming obstacles

….. and, yet, the opportunities can only be found in darker deeper holes ………..

 

They are brutal.

Fucking brutal.

 

You face a setback.

You pick yourself up, recover and get going again. And maybe just as you get going again … well … you get another setback.

 

This one hurts a little more because you knew you had invested and you knew you had done it right … and you still got screwed again with another setback.

 

 

You figure … what the hell … I did it once and I can do it again and you pick yourself up again and get going, recover and you are starting to put the last setback in your rear view mirror and … doh … another setback.

 

 

This one hurts. Hurts bad.

 

But … you know you have no alternative but to get up, try again and get going.

This time is a little different though. This time you are a little more tentative.

Maybe even doubt a little more. You still put energy into it and you are working hard but this time your head is more on a swivel.

 

Uhm.

And then another setback happens.

 

Most will get up and go again. But this time doubt is your companion and while you are trying your best … you are most likely not really your best.

 

And then another setback happens.

 

This is where the trite positive ‘pick yourself up’ people sort of get things wrong.

 

It’s not that you don’t have the desire … you just have lost hope that you will ever get a break or that it will finally be someone else who will have a setback and not you.

 

Sigh.

 

I read this quote somewhere:

 

“Time to bet on yourself, big, huge, gigantic bet on your genius and abilities to change the world for the better because nothing is going to stop you, no force is going to hold you down or get in your way and make you lose your inner motivation again.”

 

 

Well.

 

kitchen-table-study-problems-concerns-home-life-leadThat sound good … really good … but persistent setbacks are a whole different game. You can be motivated, you can bet on yourself and all of those things <which are usually necessary for any success> but … well … what happens if you have to keep on going back to the well again and again and again?

 

What happens when Life just seems to provide one more setback after you have just recovered and gained some momentum for the last setback … which you had done after the setback before that one and … well … you get it.

 

There is only so much anyone can take before they get tired … start having doubts … and then simply lose hope.

Look.

 

Everyone can pull themselves together after a setback.

A quicksand  setback is a little trickier but depending on deeply you sink … most people can pull themselves together.

 

But persistent setbacks? Whew.

 

You aren’t looking for a big break … you are just looking for A break.

 

When in a persistent setback cycle … it is relentlessly exhausting.

 

Your plans all seem to not go as planned.

 

You can do your best, and it may actually be pretty good, and it can still fail.

 

You can be really smart, have a smart idea, articulate it smartly, and it can still be rejected or ignored.

 

You can work harder than anyone else and pour your heart & soul into something and it can still go unnoticed.

 

And all of that gets exponentially harder to take with each ongoing setback.

 

In addition … persistent setbacks take on a darker hue if you start looking around you and see mediocrity winning and rising and some of the least qualified not facing the setbacks you are.

 

Now.

 

I did some research.

And I found how we deal with setbacks depends on how much control someone feels they have over a situation.

 

The study found that changes in certain brain areas were related to persisting with goals after encountering setbacks.

 

Participants more often persisted with their goals, choosing to try again to earn the same academic degree, when they perceived they had control over a setback than if they perceived that they did not have control over a setback.

 

What’s more, activity in a brain area called the ventral striatum was related to persisting with goals in cases where the setbacks were controllable. Participants who showed greater decreases in brain activity in the ventral striatum when they encountered a controllable setback were more likely to persist with their goals.

 

On the other hand, changes in a brain area called the ventromedial prefrontal cortex were related to persistence when the setbacks were uncontrollable. The ventromedial prefrontal cortex is involved in regulation of emotions, and the new study suggests this brain area helps people cope with negative emotions in order to persist in the case of uncontrollable setbacks.

 

 

drowning no water lifeIn other words … when setbacks are uncontrollable they affect us in a more emotional way.

 

Yup. When persistent setbacks seem to continue in ways that are out f our control … well … they fucking kick the shit out of you mentally.

 

 

I say that because I think most of us overlook how persistent setbacks affect the mind.

 

And while I just outlined how I believe it affects an individual … there is also an effect on the people around you.

 

Say you are a parent and you are in this doomed cycle of persistent setbacks.

As a child that is all you see. That is all you hear about. That is what you start thinking Life is more like than what you see on TV with regard to ‘work harder than anyone else and your dreams can come true <or you can do anything you want>.’

 

Let me tell you what I mean by showing you some research numbers I just saw.

 

Among the dozens of research studies post 2016 election I found some number about the working class and education that made me sit up a little and think about this whole ‘persistent setback’ issue and how … if it is affects a swath of the population long enough … can affect their larger attitudes.

 

In an analysis by the Public Religion Research Institute and The Atlantic 54% of white working-class Americans said investing in college education is a risky gamble … this includes a whopping 61% of white working-class men <white working-class voters who held this belief were almost twice as likely as their peers to support Trump>.

 

Ok.

That is bad. But it gets worse.

 

This belief is even more prevalent among white working-class Americans under 30.

 

This belief means that they are not buying into the idea that if you do work really hard, if you do study and go to school, you will be able to get ahead.

 

In my persistent setback theory we have an entire swath of America who has given up hope that they can ‘overcome the setbacks and get ahead.”

 

“The survey shows that many white working-class Americans, especially men, no longer see that path available to them. … It is this sense of economic fatalism, more than just economic hardship, that was the decisive factor in support for Trump among white working-class voters.”

<Robert P. Jones, the CEO of PRRI>

 

 

I don’t really want to discuss Trump voters and white working class people today but I do want to make a point about persistent setbacks and how they affect people’s attitudes.

 

Black, white, Asian, American Indian, whatever … persistent setbacks are an equal opportunity hope killer.

 

Any setback sucks. I don’t care how old you are … a setback is a setback and lovers quarrel life and medepending on where you are in life a setback can be crushing.

 

All the positive encouragement to pick yourself up and get going again kind of misses the mark. I don’t offer a solution today I am just making a point and bitching.

 

And all the bitching aside.

 

Everyone just needs to recognize that setbacks come in all shapes and sizes, not all setbacks are created equal, setbacks can be deceiving in their appearances and if you don’t recognize all that you run the risk of missing what someone else is enduring with regard to persistent setbacks.

 

 

navigators versus sledge hammers

January 4th, 2017

Innovative solution plan as a pencil trying to find way out of maze breaking through the labyrinth as a business concept and creative metaphor for strategy success and planning achievement.

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“One of the penalties for refusing to participate in politics is that you end up being governed by your inferiors.”

—-

Plato

 

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“A person who can think differently and truly on his feet will always find it difficult to sit and fit as an employee in a workplace, for his attitude & approach towards the work will often hit the ego of most co-workers.”

 

Anuj Somany

 

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“If u want to work in Corporate, then u should know how to play Chess.”

honeya

 

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Ok.

 

I was asked recently about a past job I had where I had struggled to be sledge-hammer-maze-business-get-shit-donesuccessful. After hemming and hawing a little <I have never really been sure what hemming or hawing was> I answered “the position required a dedicated navigator with navigator skills and I am a sledgehammer with some navigator vision.”

 

<note: I didn’t understand that until actually into the role & assumed responsibility>

 

 

Yeah.

 

I am a sledge hammer.

Always have been and I assume I always will be.

 

I respect navigators but they are too slow for my tastes, far too often worried about political correctness and always too skewed toward what is important politically versus ‘what is the right thing to do.’

 

Ok.

 

Let me explain navigators and sledge hammers.

 

In business, there are just some people who see office politics <which all organizations have whether you like it or not> and they have the skills and vision to navigate them to get shit done <they also tend to benefit personally with this skill>.

 

In business, there are just some people who want to get the right shit done and believe if it is right then … well … it is better to just say ‘damn the torpedoes and full speed ahead’ rather than screw around with navigating people’s feelings and politics.

 

 

Now.

 

That doesn’t mean that sometimes a navigator isn’t more effective and that a navigator, which is tightly associated with someone who can play office politics, is always a corporate whore.stay the course direction path compass

 

That also doesn’t mean that there aren’t navigators with good moral compasses because there are a shitload of navigator managers who are skilled organizational politicians who do not showcase questionable behavior or even distastefully ‘sucking-up’ behavior.

 

Pretty much any leader worth a shit takes a realistic approach to managing around workplace politics. This does not mean they are ‘political’, per se, or want to play the political game … it’s just they understand that you have to navigate competing interests, whatever resources may be available, the nuances of what is viewed as authority <and who has the authority … which is most typically “enough to hang yourself’>, the bendable organizational rules and whatever information is available.

 

And, to be clear, the best of the navigators have a sledge hammer in their tool box <and use it on occasion>.

 

And, to be clear, the best of the sledge hammers have either some navigational skills or, at minimum, navigational vision <i.e., they can ‘see’ the politics and organizational rubble affecting your path>.

 

Me?

 

I am a sledgehammer.

 

I like to get shit done.

do what communiqueAlways have and always will.

 

Okay.

 

I like getting smart shit done.

 

And I really like getting smart ‘right’ shit done.

 

The nuance between that stuff is clear … if all I did was get shit done, smart & right being set aside, politics and navigating would become almost irrelevant.

Because then you are simply a doer <not a thinker or a thinker/doer>.

 

But even as a sledge hammer you recognize that whether you hate it, admire it, practice it or avoid it, office politics is a fact of life in any organization. And, like it or not, it’s something that you need to understand to insure not only your professional success but the success of the good shit you want to do.

 

Yeah. Sure.

“Politics” certainly has a negative connotation. It most often refers to strategies people use to seek advantage at the expense of others or the greater good.

In this context, it often adversely affects the working environment and relationships within it.

 

<and sledge hammers abhor this type of politics bullshit>

 

I hesitate to suggest there could ever be something called “good office politics” but some organizational expert asshats believe that is the kind of crap you do which helps you fairly promote yourself and your ideas <they call it networking and stakeholder management … I call it the ‘necessary bullshit you just have to suck up and do in order to get good shit done’>.

 

As a sledge hammer I realized that there were some things that a navigator thinking-maze-navigator-business-sledge-hammer-do-shitwas good at and I should learn if I wanted to be a more effective sledgehammer.

 

About the only thing I truly value in a navigator is “social astuteness.”

 

This is the ability to read and anticipate situations – allows you to prepare, adapt and tailor your behavior based on the people and conditions around you.

In my words this is being aware of the people & what they believe and the situation organizationally.

 

Let’s just call this “context” <at least that is how a sledgehammer views it>.

 

Now.

 

Being aware is different than acting upon it.

Being aware meant that it prepared me, and my groups, to manage the carnage or consequences of slamming your way straight thru a maze.

 

As a sledge hammer it pays to understand the real map, or maze, of the organization.

Internal politics, more often than not, has little to do with the real organizational chart they give you when you sign on.

 

Someone outlined this important crap to be aware of really well:

    Who are the real influencers?

    Who has authority but doesn’t exercise it?

    Who is respected?

    Who champions or mentors others?

    Who is “the brains behind the organization”?

 

 

As a sledge hammer I realized there were absolutely some things that were in my control as I bashed my way through the middle of the maze getting to where I believed an idea, or the business at large should go.

 

office-politics-navigator-sledgehammer-business-jerks-speechBut, as a sledge hammer, I also recognized I needed to manage my own behavior <this lesson took some time … and learned thru some painful trial & error>.

 

Through watching others and some painful trial & error you learn what works in your organization’s culture.

 

But you learn really fast … as in REALLY fast … that as a sledge hammer you invest exactly 0% of your time and 0 energy on:

 

 

  • Gossip & spreading rumors: you learn to shut up and even when you hear something you wait and assess the credibility

 

  • interpersonal conflicts – you avoid “like/dislike people” discussions and certainly do not get sucked into arguments

 

 

  • Integrity above all: this is a sledge hammer mantra … be professional, do not cut corners, do things right and always remember the organization’s interests

 

  • No complaining: a sledgehammer accepts it will not be easy and you don’t whine about the tough path you have chosen <because it is the path you have chosen>

 

  • Confidence: a sledgehammer is assertive not arrogant, proactive maybe edging on aggressive without ever sneaking into aggressiveness

 

  • Never personal: a sledge hammer has only one thing in focus … the good of the organization <it is NEVER personal>

 

  • Transparency:  assume everything is gonna be seen anyway so you may as well share it all

 

 

Look.

 

Here is what I know.

 

no-way-said-that-in-a-meeting-sledgehammer-goes-right

……… whoa … did you guys do THAT ………..

When you are a sledgehammer and everything goes right it is not only the best in the world for you but organizationally everyone kind of goes “whoa, that was something.”

 

<which is kind of cool and makes it all worthwhile>

 

 

I will admit.

 

Being a sledgehammer is a lonelier way to conduct business than being a navigator. It isn’t that you are not liked nor does it mean you aren’t viewed as a team member at the table but navigators, I tend to believe, are just more social human beings & employees.

 

But sledge hammers have one thing in common … we are all homesick for an organization where we can not think about anything but getting good smart shit done.

 

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“I am homesick for a place I am not sure even exists.

One where my heart is full. My body loved. And my soul understood.

 

(via lipstick-bullet)

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communications, advertising & the battle for truth

December 6th, 2016

 

everybody needs what i am selling deserve life

————————–

 

“Forget words like ‘hard sell’ and ‘soft sell.’

That will only confuse you.

 

Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you’re saying it like it’s never been said before.”

 

=

David Ogilvy

 

———————

 

“If you try to comprehend air before breathing it, you will die.”

 

=

Mark Nepo

 

—————

 

“Seeking truth is a full time job.

Communicating truth is a purpose in Life.

Embrace that truth and your Life will be significantly more complicated, but significantly more rewarding.”

 

=

Bruce McTague

 

——————–

 

Well.

 

Communicating has always been a tough gig but in today’s world it has taken on liaran increased challenge.

 

I scan headlines in magazines and online and I cannot see one topic being discussed, one industry or any one group of influential type people that isn’t under attack by ‘lack of trust’ or, in other words, ‘liars.’

 

What that means is anything you are communicating isn’t starting from a commodity standpoint <all facts and truths are created equal> but rather you are already in a hole trying to climb out of ‘prove to me this is not a lie.’

 

Truth has never had a more difficult challenge than today. This may sound odd because common sense suggests truth is truth and, unvarnished, stands clear of any and all clutter as … well … truth.

Unfortunately that is not … well … true.

Truth, more often than not, is a wallflower and not the one breakdancing in the middle of the room. The schlub doing the crazy dance alone, being watched by everyone, is more likely a lie or a semi/partial truth. You have to coax truth to the dance floor. Someone has to bring it out into the audience and permit it to be seen.

 

Truth telling is hard work. It is not for the faint of heart. Seeking truth is a full time job <which most people, frankly, just do not have the time to do as they do their paid full time job>.

And communicating truth has to be a purpose in one’s life in order to meet the onslaught of untruths, purposeful ignorance, unintended ignorance, semi-truths and … well … cynicism.

 

To be clear.

 

I do not believe we are in some ‘post truth world.’

Nor do I believe what someone said “there are no facts anymore.”

 

Facts are facts and truth is truth.

There may be some confusion around this but … of all industries … advertising and marketing communications people had sure as shit better be fucking clear on this … or they are in deep shit.

 

Anyone in the professional communications business had better be absolutely fucking clear that communicating today ain’t like communicating yesterday … or they are in deep shit.

 

While I believe business, in general, benefits if they start on day one embracing the thought they are in the decommoditization business <rather than in the ‘uniqueness business’> I believe communications would benefit by embracing the thought they are in the ‘establishing truths’ business.

 

Look <part 1>.

 

Advertising, marketing and all of professional communications is in a challenging position. Challenging in that businesses spend money on marketing & advertising most typically to sell shit. Therefore its main goal is to … well … sell nothing in boxes business selling stuff capitalismshit.

 

This means that if I represent a product and its main buying audience is white, male & blue collar <or pick any demographically based segment> … I am going to use imagery and words that will appeal to them <sometimes to the detriment to other audiences who are less likely to buy your shit>.

 

Now.

 

Of course you want to do it with style and substance and some sense of responsibility <not be stupid>. So any advertising person with any chops <any good> will figure out a way of not doing the stupid shit to sell shit.

Even then … your audience is your audience and while we would like to suggest everything is made to be created with a larger purpose of ‘bettering the world’ … to a business who only has maybe $1000 to market something <or some finite budget amount> that $1000 is spent on selling shit and not ‘bettering the world.’

 

Simplistically … you sell to the people who will buy or have bought.

 

Simplistically … you sell to those people who will buy in the most effective way so that they will actually buy.

 

I say hat because someone on the outside looking in can take apart imagery & words and make some very valid points with regard to the kinds of messages they send … but marketing people & advertising people are under a lot of pressure to sell shit. And, remember, they are in the service business … they ultimately do not do anything but ‘strategically create persuasive creations’… and a business makes the decision on whether what they create will actually be produced and put in front of people.

 

And here is where the communications folk can get a little sideways. They focus on imagery & words & ‘attention’ with the intent to gain interest … not specifically sell shit. And they ignore truth as … well … too complicated & too complex. And it is quite possible we communications folk may have gotten away with that in the past, but in today’s world, sure as shit, you better be grounded in hard, clear truth or you are gonna get screwed.

 

Look <part 2>.

 

In the good ole days … truth was appreciated, but aspirational sold.

 

sell hope i canWell.

 

That was before we all got a good dose of cynicism and started drinking from the fountain of untruths.

Messages are everywhere and simply suggesting you were offering truth because “you’re too clever to fall for manipulation” gave people permission to at least think you were offering truth.

No more my friends.

While aspirational drives value, lack of truth suffocates value into nothingness.

This doesn’t mean there will not be a boatload of products and services who make a sale standing on the superficial surface of irrelevant, but appealing, value. But that will be the geography populated by the hacks.

This truth thing may not be a battle which some people want to fight. And that is okay. But someone has to or the entire industry will become … well … irrelevant. If no one tells the truth then why would I listen to anyone.

I, personally, am not suggesting ditching aspirational but I am suggesting that truth, communicating the truth in a away that people actually believe it is true, is the key to future success.

 

Look <part 3>

 

I have worked in and out of the marketing and advertising business for <yikes> over 30 years so I feel like I have some qualifications to comment on the industry.

 

Everyone on the outside of the advertising business looking in thinks those creating the advertising think about shit that … well … truthfully … advertising people actually never waste their time thinking about.

 

And everyone inside the advertising business thinks about more shit than people outside the advertising could ever imagine they think about.we all scream for the truth

 

Suffice it to say I could gather up examples of advertising using material over 20 years and make pretty much any point I want to make – good, bad, absurd, true, untrue, semitruthful, smart, insightful or blatantly uninsightful.

 

Anyway.

 

Here is a communications truth — perception is not reality.

 

The perception is that advertising makes shit up, makes stupid vapid shit and says nothing <as much as possible> and if they do say something it is a lie and, ultimately, they try and make people feel something <to sell>.

 

Nothing could be further from the truth <with the non hacks>.

 

The problem in advertising typically arises when the ad creators struggle to articulate the benefit <or convince themselves that it is ‘non differentiating’ and then seek to ‘differentiate’ in some form or fashion>.

 

It then can unravel from there because the ‘go-to’ phrase at this point in time is ‘do something brave’ … or ‘entertaining’ or ‘edgy’ <notice nowhere in there is “smart, insightful, thoughtful, truth”>.

 

Sure.

 

Great advertising messaging always is, and will be, imbued with some sense of courage.

 

Why?

 

Because if you want to be distinct you will not please everyone.

Because if you want to tell the truth you will not please everyone.

 

on-top-of-the-worldThe hack advertising people use the ‘do something brave’ phrase indiscriminately to justify bad advertising.

 

The good advertising people use this phrase to do something smart in order to not be different but stand ABOVE everyone else.

 

Yup.

 

Huge difference.

 

Hacks say ‘stand apart.’

 

Non hacks say ‘stand above.’

 

And this is where I imagine articles about advertising should focus their attention on.

 

Why doesn’t the advertising stand above <and not be below what is good & right & untrue>.

 

Advertising should be smart and not talk down to people but actually enable them to rise up to the occasion … and FEEL like they are rising up to engage with that brand or company.

 

Communications should be truthful, regardless whether it is simple or complex, and enable people to be able to FEEL truth in such a way that doubts about that brand or company are swept away.

few thinking and feeling

And it all has to be done with an eye toward ‘decommoditizing’ or being distinct in some meaningful way <because truth, in and of itself, is not a differentiator>.

 

Advertising cannot be dull and uninspired … and you cannot use a small budget as an excuse.

 

In fact … the truth is that a limited budget is typically what drives innovative advertising.

Yup.

Inspired smart creativity tends to make each dollar be more effective <hence you can live with a smaller budget>.

 

In other words … a smart, insightful, relevant, entertaining ad will be more memorable than a typical ‘category using sacred cow imagery’ ad therefore it needs to be seen less for the same effect.

 

Oh.

And if you add in ‘truth’ <in a way in which you aren’t just communicating it but people actually BELIEVE it>, your communications is more memorable, more believable, can be seen less for the same effect … and is, of course, of higher value.

 

By the way … smart means not any obvious photoshopping or any exaggerated ridiculous claims or just plain inaccurate information or anything fluffed up or untrue.

 

By the way … smart means avoiding stereotypes, typecasting and idiotic generalizations and lies.

 

Note to advertising people:

We can see through those slimy tactics. Realize consumers are people … people who are smart and informed.

Make me aware of a product.

Educate me.

Relate to me.

Tell me the Truth.

 

Regardless.

 

 ===

 

“A dull truth will not be looked at.

An exciting lie will.

 

That is what good, sincere people must understand. They must make their truth exciting and new, or their good works will be born dead.”

 

==

Bill Bernbach

 

——-

 

Truth is truth.

 

Lies are lies.

 

Responsibility is responsibility.

 

And if you do not accept your responsibility to tell the truth as excitingly and politics lies and truth and repeatingconvincingly as you possibly can … lies will win.

 

If you choose to vulgarize the society or brutalize it … or even ignore it <all under the guise of ‘understanding what the consumer wants’> … society will lose.

 

I honestly do not despair when I look at business in today’s world … or even marketing & advertising behavior.

 

I get aggravated.

 

No.

 

I get angry.

I get angry that we are not accepting the responsibility.

I get angry that we are not strong enough to accept the burden.

I get angry that many do not even presume the responsibility is within their purview.

 

Business, whether you like it or not, shapes society. Business, whether you like it or not, shapes truth.

 

What we do matters.

 

Selling stuff doesn’t matter.

It only matters as a means to an end.

 

What really matters is the shaping of attitudes <which ultimately shapes behavior>.

 

Far too often by simply focusing on ‘selling stuff’ the byproduct of our ignoring the larger responsibility is that we brutalizing society in some form or fashion – in this case and in this time and place … it would be truth we are brutalizing.

 

Am I suggesting that selling stuff or being profitable isn’t important? Of course not.

 

All I am suggesting is that HOW you sell stuff and be profitable matters.

And that you have a responsibility in HOW you do what you do.

 

Because HOW you do things impacts society.

It shapes society. It can vulgarize or brutalize … or invigorate or instill good.

 

HOW you do things has a power way beyond simply you or what you do in that moment.

 

HOW you do things is a pebble dropping into a pond.

 

In the end.

 

I will not argue that all advertising is good.

I will not argue that all professional communications is good.

A lot of it is shit.

 

But I will argue that good communications & advertising people, not hacks, are smart and tend to create smart insightful educating communication pieces that avoid the trite and stereotyping imagery and focus on telling the truth, if not A real truth, rather than lie or some semi truth.

 

I would also argue that good communications & advertising people, not hacks, have the opportunity to save truth in today’s society.

telling-truth-piss-you-off

I think many of the world’s institutions are embattled but the one that concerns me the most is Truth.

The institution of truth is under siege.

I can honestly say I don’t think most who are attacking truth are trying to facilitate its downfall … most are simply unclear what is truth and what is not. I believe anyone in any position of influence should be proactively assuming the burdensome responsibility of telling and protecting truth <that will come at an expense> but today … I think the professional communications industry should be at the forefront of the battle.

 

Why?

 

They get paid to communicate. If they cannot figure out how to effectively communicate truth, who can?

 

They must … must make their truth exciting and new, or their good works will be born dead. Uhm. And lies will win.

seek_truth

===

About the author:

I am a 50something who believes my generation hollowed out Truth by simplistically suggesting truth was best told through simplicity.

Truth is neither simple nor hollow.

I have had one framed picture in my office since maybe 2000: Seek Truth.

 

Enlightened Conflict