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“The solution to all problems no matter the scale ultimately requires human creativity.”
Chase Jarvis
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I have been writing, positively, about additive manufacturing (AM or 3D Printing) since maybe 2011. It was one of those
manufacturing ideas of which the benefits were easily recognized and the barriers to its adoption also easily recognized. It’s the latter that I speak of today.
Traditionally speaking, AM adoption rates tend to lean into the most obvious aspect – capital expenditures. Manufacturing invests a significant % of monies resources into structural capital. I have the scars of this discussion having worked with biofuels and factory retooling discussions. Hard machinery and the resources surrounding them to maintain and use are massive sunk costs which tend to have some nice ROIs already attached to them. But I would argue that the success of any structural adoption, of anything, revolves around the one thing that also dictates any meaningful adoption – people. Yeah. Money, and sunk costs, is the backpack the humans of an organization carry around with them wherever they go. But. I use that metaphor purposefully because it is always people who decide where that backpack travels. I would also argue additive manufacturing will inevitably face the same issue that automation is facing – people. Any manufacturing retooling discussions have a tipping point in that smaller %’s are ‘needed innovations within the structure’ leading to ‘needed structural innovations’ in a larger business transformation. The former almost always only effects a smaller % of people (employees) while the latter makes everyone in every role start assessing skills, responsibilities, ‘time usage’ and a variety of labor-based evaluation machinations.
And while I am fairly sure most of these discussions happen in some slickish conference rooms with huge spreadsheets, HR people and overpaid consultants, inevitably the bulk of those involved are the people, skilled and who have given and created value for the existing business, who are wondering – what happens to me? What will my job be? What will I do? They read “jobs eliminated” and the heinous “reskill” (“I mean, why me? Why would I reskill when I have skills and many of the skills I have, have never been maximized anyway?”).
** note: I hate ‘reskill.’ 5, 50, 500, 5000 employees. Instead of saying “don’t worry, we have a reskilling plan for you” we should sit down with each and say “how can we best use your skills to help us be successful moving forward?” one discussion is labor, the other is potential. People rise to potential and do labor. I would be remiss if I also didn’t point out that the former is constraint driven, reductive in its potential in other words, while the latter is emergent driven, expansive in its potential in other words.
Which leads me to this thought.
AM adoption means a business is being transformed, but I would encourage everyone to think this is not transformation by technology or automation, but instead think of these things as simply liberators of time and minds of, well, people.
Of course, a percentage of jobs will be replaced by automation. It would be absurd to not acknowledge that factories, and some businesses, will go running to automation in their attempt to efficiently, consistently, produce things 24/7. Entire industries will stare at balance sheets trying to assess what is the automation efficacy bottom line for manufacturing and doing business. A select few of idiots in the service industry will also do the same. I will not put a number on that and, regardless of the number, people affected are harmed financially. But I believe the larger number effected will actually be within the 4 walls of businesses themselves. It was Mike Walsh who first made me think of it this way, but let’s assume 80% of a large segment of workers will have automation assume 20% of their current responsibilities (%’s are used simply to make the point not to be taken literally). Now. Of course, business will immediately seek to consolidate employees, based on ‘hours worked’ to attempt to lower people costs and efficiently get an ROI from a traditional 40-hour week. Far too many will do this and while in the short term (maybe even a generation) they will do fine because once again they squeezed out costs and squeezed output from ‘less.’ It is a race to the efficacy bottom and simply squeezes out whatever paste is left in the tube rather than seeing if they can redesign the tube to hold more paste.
** note: this is reductionism at its worst. I will state the obvious; the danger of reductionism is it rarely tells us about construction. And businesses, while they may not word it this way, view automation as a way to ‘reduce’ – people, unevenness, human error, costs. The future of business will not be found in reductionism, but rather construction.
And while that last paragraph was about automation, I believe AM solidly slots itself into the same discussion. Far too often we see it as simply ‘manufacturing transformation’ of which the people who serve that manufacturing are simply seen as serving the machines. That is a simplistic road to ruin. The active energy in any business is not technology, or machines, its people. Technology can activate energy, or amplify, energy, but generally speaking, at best it is passive energy if not just sustaining energy (when designed well). But my point with AM is that there is an opportunity for it to activate energy (freeing up people) and amplifying energy (maximizing the
people energy being generated from automation).
I have no idea whether businesses within additive manufacturing say the following or not, but they should: the future of additive manufacturing depends on the future of people in business. This ‘people’ includes not just the supposed designated thinkers or ‘leaders’, but rather everyone – all employees. Look. Social behavior and human imagination are inescapable. You either ignore the importance of human connectivity or optimize the interactions people do have. And while business is only becoming more complex and dynamic, machines and their supporting technology (machine learning, algorithms, AI in general) are only becoming more complex and dynamic, I would argue this is where simplicity plays a role because human interactions are actually the simplest relationship within complex systems.
Yes. It is a causal, linear, issue in business (and linear moments are gold mines for a business).
The future of additive manufacturing business is found within a contradiction – automated symmetrical and asymmetrical conceptual and perceptual. Pragmatism and possibilities. It will be, simultaneously, the maximization of automation-based manufacturing and the unautomated human curiosity to explore. This continuous learning and curiosity is important because complexity, and complex dynamic systems, always have an inherent degree of randomness as well as emergent qualities. And, yes, this even includes additive manufacturing.
I would argue, and will, that Additive Manufacturing, any automation, in the end, is about freedom and the future of work will not be defined by those who optimize automation, but rather by those who optimize freedom the people in the organization have gained (assuming the business doesn’t use automation as an excuse to “downsize”, i.e., embrace reductionism).
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“The future is not just about inventing disruptive technology; it is about reimagining human experiences.”
Mike Walsh
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As a last thought on ‘freeing up’ people.
Additive versus subtractive.
I actually believe the way to position additive manufacturing in the global market view is grounded in its engineering truth – additive. I will not argue that existing subtractive manufacturing is actually subtractive in business nature, however, I will argue that additive manufacturing is actually additive to business nature. It is additive to progress, people, possibilities, environment, etc. In other words, by adding additive manufacturing to industry it is additive to making the world, and people, better, and, I imagine, eliminates some of the subtractive parts of manufacturing which have been constraints to making things better. That’s what I would center my messaging around.
To be clear. This could be misused to pursue some grander “Purpose” type initiative (it shouldn’t) or even be broken down into Cause and social responsibility components, like environmentally responsible (it shouldn’t), because additive is, well, additive. Progress is progress and better is better. While I am sure someone will suggest details matter, I would argue the definition is where additive manufacturing will benefit the most. And you know what? People will benefit the most. Well. What more could anyone ask for?
Ponder.





tangible, and, excepting some few cases, cannot be transacted INTO something of value (Tesla is attempting to change that formula). It is currently solely wealth creation and mainly speculative wealth creation (wealth invested to create wealth). Value creation is grounded in labor, or work, in creating some value to the marketplace. Or, as Mariana Mazzucato would suggest, something that contributes to a GDP and something that does not (Bitcoin does not). this is an important discussion because Bitcoin evangelists talk about becoming THE global currency and what they are today is light years away from what they say they want to be.
quite possible I am missing something, but I will also say that I hear a fairly naïve view of the transition from a speculative investment tool to a value exchange tool. That transition will not be a simple liminal space, but rather, more likely, a jarring event to the existing value of the Bitcoin. Why? Because the existing marketplace value, existing country currencies (fiat) and existing marketplaces values (prices) and existing mental values (people attitudes on what to pay) have a significant grip on Value.
Somehow, someway, the world makes this an either/or discussion. You are either a thinker, or a doer. Yeah. The other word can get attached to it, but once someone has labeled you the main one, well, in a world where we have convinced everyone being great at one thing is the key to success, everyone will think of you as a thinker or a doer.
remember all you offered in thinking in each moment (although you may remember some more than others), but you will certainly never be able to translate some specific doing to some specific thinking (the majority of the time). Here is where it gets weird for thinking. In a world laser focused on doing, your ‘memory self’ will reflectively dive deeper into thinking moments that appear to have ‘doing aspects’ tied to the thinking EVEN IF THEY REPRESENT LOW LEVEL IMPACT THINKING. My point? The world squeezes thinkers, and their thinking, so we tend to overlook the thinking that scales out to a larger market because it must pass through multiples layers before it shifts into any significant doing phase. The thought, the thinking, is multiplicative in traction with others until it has a critical mass to be ‘done.’ Yeah. Even ‘thoughts’ are getting squeezed by short-termerism. And maybe that’s where thinkers are stuck in today’s world. Scale. That horrible word which twists anything meaningful into ‘grow it or it sucks.’
Regardless.
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1985 The Adaptative Corporation. I believe he recognized the shift occurring in business from standardization, mass everything (manufacturing, strategy, communications, etc) and drew a line in the sand between simple/replicable & complexity/dynamic. Yeah. It was a fuzzy line to me, but it felt right. Goldratt’s Theory of Constraints, taken literally, was about production and work flow. Taken figuratively, as many of us did, was about agility in a dynamic environment. It’s true they weren’t speaking of Complexity Theory, but they were clearly talking about how to conduct business in a constantly changing dynamic marketplace. Mintzberg dumped his book, Rise and Fall of Strategic Planning, in our laps in mid-1990’s drawing some clearer lines on emergent strategy in meeting the needs of a dynamic marketplace <i.e., thinking in a complex environment>. Once again. he didn’t invest a lot of energy on the idea of complexity <even though that’s what it is about>. Toffler cranked out three more books which if you didn’t have your head up your ass clearly showcased a complex world where the way business traditionally being conducted was going to be screwed. Some of us paid attention and started tweaking from within businesses. Then around 2000. Cluetrain Manifesto (meta view) explained complexity in a way we all could understand. The New Marketing Manifesto (marketing view), while about marketing explained complexity in a way we would understand. Carse’s Finite and Infinite Games (complexity humanized into behavior). Peter’s Thriving in Chaos (management view – albeit the only time he mentions complexity it is to encourage keeping things simple) explained complexity in a way any business could understand. And a little bit later, Rozenweig’s The Halo Effect, sealed the deal for us complexity embracers as well as The Culture Code by Rapaille nailed down some heuristic narrative making concepts to unlock understandable <Rapaille was a bit of a nutjob but his heuristic ‘codes’ are a fabulous narrative concept>. To us, complexity just was, not a theory, and while cause & effect <or linear relationships> did exist, we understood the consequences of those linear relationships were vectored.

unlock its potential, not ‘reduce complexity.’
infinite and infinite seems overwhelming (sometimes hopeless). The main consequence of this overwhelming and hopelessness is that simplistic models that define well enough to help make, not inform, a decision win (even if they do not explain truth). The next, almost as important consequence, is complexity increases the sense of pressure (to not only make a decision but that each decision carries a larger burden of consequences) so in order to appear (be) decisive most people will justify ‘right choice’ by selectively using data from dashboards. Going back to where I began, complexity just is. Its like living within a universe with some different gravities here and there, but, the important things remain the important things no matter where you go in the universe. Complexity shouldn’t increase stress, but rather offer freedom. And this is where I believe complexity folk need to get a grip. In a business world, to most business decisionmakers, possibilities are not infinite. In fact, they are clearly finite. Time, resources, information and people within any given situation represent a finite set of possibilities. Not infinite, finite. And within that finite sphere someone has to assess, most likely through some probabilistic thinking, what to do in that particular finite sphere. Within the business of doing business, pragmatically, people need to be doing shit not noodling some infinite set of complex dynamics.
Toffler to the present the constant theme has been stories, storytelling, metaphors, codes and the use of words. At some point, at least in the business sphere, I believe it would be helpful if there could be some common agreement on definitions, narratives and words. Why? Well. To go back to maybe my most important thought – business is in, and of, society. It behooves us to get that right because, in the end, while I am in the business of doing business, to think we can help the greater humankind think just a bit better every day, and maybe that helps society progress a little bit better every day, is a way I think we make a dent in the universe.


possibilities for people today & tomorrow>.
They are what they are.







That’s it.
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That’s why it is called “pressure.” But, generally speaking, pressure is not an internally generated function, it is an externally given function – people expect something of you, life expects something of you, the situation expects something of you, and on and on and on. You get it.





“You’re more likely to act yourself into feeling than feeling yourself into action.”
I don’t understand how when people talk about purpose or meaning they do not talk about doing.

Conclusion
the purposes of today I throw them into the same bucket because, typically, that what business does. While collaboration, well done, can expand ideas, consensus, well done, constricts ideas. Consensusing (I made up that phrase) arcs toward appealing to the masses (and therefore the group in general), but lacks the distinctness and “edges” that could differentiate it.
Which leads me to say that companies are strewn with reasonable people.