
==
“I’ve often noticed that we are not able to look at what we have in front of us, unless it’s inside a frame.”
Abbas Kiarostami
==
‘To work in the world, one needs to know how the world works.”
Zygmunt Baumann
===
I’ve written about framing in a variety of ways. Navigating invented boundaries to framing is 90% of success. Today I will suggest the more uncertain, the more confusing, the world is, the more we will craft a frame that “explains” it all to us. This is a different frame, and framing, than I have explained in the past. In this framing instead of crafting a frame to provide clarity of reality, we instead craft a frame to explain what we believe is reality.
Which leads me to the framing effect. 
Framing effects occur when people give different answers to structurally similar problems depending on their “frame” (Kahneman). This self-crafted frame is crafted by our biases, intuitions and “common-sense” beliefs despite how bad intuitions tend to be and how non common commonsense is and how misguided our beliefs often are. Regardless, this creates an effect where our frame makes certain logic more palatable and that affects the reasoning. We converge on our own thinking. This convergence only increases in a group dynamic. So, while the fact we frame may have all the appearances, to ourself, that we are reasoning, the truth is the decisions are almost foretold. I would be remiss if I didn’t mention LLMs here. An LLM, in today’s world, is an imprecise, precise looking, frame. We ask it a question and the computer, having gobbled up more information and knowledge than any individual human is capable of, spits out a response. We ask; it answers. And its here I bring up one of my favorite nerdiest books: The Alignment Problem by Brian Christian. It was here I saw the thought “the computer is extremely confident when it guesses.” Sometimes, not always, we ask; and it guesses an answer. But it doesn’t tell us it guessed nor does it offer any thoughts on how confident it may actually be with its answer. The good news is a new tool call Thermometer has been developed to frame some confidence levels for us. My fear is that the crappy answer machine train will be way down the tracks before Thermometer, or anything like it, is commonly used. LLM digression aside, we are our own LLM. Ponder that.
Which leads me to expectations.
Frames establish order and order creates expectations creates expectancies if not expectations. And in doing that we attain what Stuart Hall called a breach of our expectancies. In other words, we naturally order our world and anything that represents symbolic challenges makes us feel uncomfortable. Media has a significant role in this. Not only does media record resistance, but often they normalize it by placing it within an acceptable framework of meanings and symbols (even suggesting it is the majority while it is a minority view). By repositioning and recontextualizing things within society it subverts conventional thinking and legitimizes new thinking through something called “the false obviousness of everyday practice (Althusser).” I would be remiss if I didn’t point out this is framing (orderliness) to encourage disorder. The reality is that this disorder coheres into a meaningful whole. It creates a new internal structure for a subculture creating an orderliness where in each part, and person, is organically related to other parts, and peoples, and it is through the fit between them that the members themselves make sense of the world. Within these people can see their core values held and reflected. The frames, and framing, offer society coded exchanges of reciprocal messages.
“Men in bits of paper whirling in the cold wind
That blows before and after time.
TS Eliot
Which leads me to shaping.
Shaping is a version of framing, shaping is the active use a of a frame to craft a desired outcome, and how things are framed drives perceptions, attitudes, behaviors and even decisions. The problem with most framing is that in seeking understanding (or some cognitive engagement) they create a sense of ‘identical problems’ (“I have seen this before”) when, at best, you have only seen a version of this problem before. A frame tends to unite seemingly random things. Within a frame even beliefs are united. Usually in a neat fashion. Unfortunately, uniting demands dimension, perspective and inexactness which offers some uneven edges that makes thinking richer and more interesting than some smooth filed down concise recap. Shaped frames tend to emphasize ‘reciprocal messaging’ and reciprocal messaging actually restricts the addition of additional messages and stories therefore it smooths down communal thinking. Basically, frames can make reciprocal messaging an echo chamber where stories and myths thrive. I say that because restriction is often cloaked in “honing a good story.” Unfortunately, reality is always a little uneven and less restricted. That said. Effective consistency is certainly a way to ensure some things are not seen and, yet, remain connected in some way. Ponder that.
Which leads me to contagion.
The contagion rate is the fraction of the time that an encounter between an “infective” and a person effectively convinces the susceptible people enough of the story to spread it further. Many encounters may be needed before a particular person is “infected” with a narrative. Now. Contagion may seem like an odd concept when tied to framing, but hear me out. Technology has reshaped how we frame things. And technology has certainly reshaped contagion. To be clear. It is a bit naive to suggest this is a new issue. Certainly, technology has amplified some issues, but our crappiest beliefs (narrative) have thrived as narratives for quite some time. While we may never be able to explain why some narratives “go viral” and significantly influence thinking while other narratives do not, we would be wise to add some analysis of what crappy thinking clusters tend to embed self-activity thinking.
Narratives are major vectors of rapid change in culture, in social ‘vibes’, and ultimately in behavior. Spreading narratives, often many parallel narratives around a common theme, have been creating cultural change long before social media. The only difference may be, well, the framework of the model, because there is a higher contagion rate for narratives due to social media automatically directing narratives to clusters with likely interest in them (let’s call this “directed infection”). That said. An effective frame in a contagion also heightens the removal rate, the rate of forgetting or the simple decay of memories (this is actually cue-dependent forgetting). The removal rate increases because there are declining cues for the memory, i.e., a story seems less connected, less apt, or even superficially contrary to current theories and prejudices. Contagions and framing have a symbiotic relationship.
Which leads me to narratives and frames.
Narrative is a word used to describe ‘the accumulated wisdom around the best frame through which to contextualize and think about things/events.’ Narrative is the filter through which sensemaking is distilled. It is the glue that connects disparate events together to create an understandable whole. The fundamental objective of any of these attempts is to create an indelible narrative imprint increasing the value of the narrative itself. What I mean by the narrative itself is crafted typically by those in power attempting to keep their power through substories, i.e., subgroups enhance that narrative without which those in power would not be able to keep their power. Basically, they use these narratives, frames, to fuel the narrative itself; the ones they desire. This is impoartant because what seems a single society, and a meta narrative, is usually divided by multiple mesa populations with their own mesa narratives. So long as they speak the same language, figuratively not literally, they enjoy the same signals, pursue similar goals, accept the same rules and regulations, there is mesa social cohesion in a meta society. But let communication fail or let a gap of misunderstanding develop among mesa communities so that the signals, symbols, words or phrases, no longer carry a universal meaning, a gap appears where an entire narrative, or frame, can slip into and vanish. Frames create a social construct which creates ‘order.’ The rules and regulations create the boundaries of what could be called law and order which preserves a degree of order essential for the survival of the society as a whole. This ‘order’ is more social identity than it is anything else. ‘This long order are the rules that protect an individual from the depredations of others and represents a concerted defense to protect an individual from the depredations of others. All of these things happen within a larger construct of which is framed by the individual need for satisfaction through identity stimulation and security’ (Robert Ardrey). Yeah. Its actually a bit surprising, but security ranks lowest among our needs and identity highest (there is research, I just lost it). To know who you are; to achieve identity in the eyes of your social community; to sense a fulfillment of and from that identity, all meet a need. We abhor anonymity and effective framing insures a place of identity.
Which leads me to clarity (and transparency).
Frames expose evidence; real or fantasy. People love evidence. The pursuit of evidence and explanations and clarity creates an intense pleasure when we ‘find’ it. We are encouraged to believe the transparency a frame offers enables not only truth, but encourages a feeling of “how right we are.” I believe it was Georg Simmel who said “transparency prohibits fantasy from incorporating its possibilities; no reality can compensate us for their loss because fantasy is self activity that cannot be replaced in the long run by obtaining and enjoying (reality).” He is right. We may be delusional, but we like fantasy thinking because it offers the easy evidence we require. In fact. Transparency is not the holy grail, it is, in fact, lack of definition. That may sound a bit nuts but the lack of definition enables us to fit in our own little fantasies. And this is where we go back to frames. Within the frames we craft for ourselves we enable a periphery of things within which change and pleasure and possibilities to thrive. Rather than create the concise clarity within which common sensemaking can occur we enable our self-activity, self-thinking, a home to cozy up to a fire of fantasy-like thinking. I have also written a number of things on our love of fantasy thinking, but the difference here is that even with logical framing, we easily delude ourselves. So, use your frames wisely. Ponder.



In our minds, the more probable, the more likely there is an explanation. In the good old days, we didn’t speak of probabilities, we would sit down and pragmatically think about the likelihood of shit happening – both good shit and bad shit. And, yeah, most times when probabilities are being discussed these days “crisis” is tossed around and when ‘crisis’ enters the narrative we inevitably seek explanations – relentlessly seek explanations. Let me be clear. Crisis is never good. That said. There is certainly bad crisis, i.e., “the bottom has dropped out from under our feet and we are 5,000 feet up”, but then there is also good crisis, i.e., “holy shit, they loved it and we have an order for a 1,000,000 sock puppets but we only have a 1000 capability sock puppet manufacturing capacity.” Both are certainly a crisis just that one focuses on survivable and the other on thriveable. I share that to suggest explanation importance is relative.
pipelines, blue sky thinking workshops, and any number of constructed tasks to be deployed with a specific objective in mind. Everything. Imagination must be ‘explained.’ They become singular expressions of imaginative imagination when imagination should be embodied within an infinite thought and the pursuit of infiniteness. Yeah. Sometimes unexplained. Yeah. That’s a problem in today’s milestone/KPI/achievement obsessed world, but the essence of the imagination is located precisely in its improbability and imprecise explanations. In a probabilistic, finite-driven, rationalizing, world that is a challenge. That is why we need imagination revolutionaries who hold imagination high as the idea, and ideal, around which an imagination revolution can occur and a better future can not only be envisioned, but constructed. We need imagination revolutionaries who can embrace the idea that what we do not understand may have explanations, but those explanations will be beautiful, and plausible, in their impreciseness. Yeah. The power actually lies in the lack of definition. Ponder.
I tend to believe it is a reflective thing we naturally do because most of us have invested gobs of energy in some career, gobs of energy outside of the workplace with home & family responsibilities as well as gobs of energy in at least some ‘self fulfillment’ stuff.

as it gets, well, that ain’t bad. But sometimes the desire to ‘do something’ is bigger than individuals or individual moments. 
undo. It’s about moving on.
==
We think we never have enough time. For anything. We constantly feel rushed and forced to ‘do’ rather than explore. Maybe that is true; and maybe it is not. But the consequence is that we don’t think of time as something to be used; we just ‘manage within it.’ Well. Maybe we should explore the spaces between seconds for a bit today. that may seem crazy, but if we average (which means there can often be much more) 30,000 decisions a day, well, the space between seconds can loom just a bit larger. Now. That last point becomes a bit important. There are a shitload of good things swirling around us at any given point, any given space between seconds, but I would be remiss if I didn’t acknowledge technology has a nasty habit of over-empowering the more nasty parts of society. Or maybe the issue is we never really defined what we thought a better society was nor even offer up a vision to everyone, so that (1) technology overtly created things that would nudge us toward it – space between second by space between second and (b) show a scenario to society at large that they would incrementally nudge themselves toward somewhere within the space between the seconds – within the 30000 decisions they make daily. All that said. Everything is not positively emergent, therefore, spaces between seconds become important (as possible leverage moments).
That said. It is within the spaces that we actually assess; in real time.


Look. There will always be questions. And there will always be ‘problems.’ Making something great is most often found in looking at what is and discovering the opportunities and exploit them. To be clear, opportunities don’t reside in the past.
Making America great will never have anything to do with building any walls, or breaking up banks, or free college, or dividing people, or gun control, or any issue we seem to invest far too much energy debating. Making America great will always have to do with seeing the opportunities that exist – not any we have to actually create – and exploiting them.
=====
Business institutions had less and less wistful conversations. Not because they actually raised their prices, but because the Trump Administration went out of their way to cut corporate taxes, offer incentivized subsidies to keep cost of goods affordable, and did a variety of things which enabled businesses to increase their profits, not their sales, without ever having to raise their price one penny. Let me reiterate that the Trump Administration also did everything they could possibly do to subsidize everything (things that effected cost of goods) to keep inflationary pricing down. The consequence of this was soaring federal level deficits, but for the most part the everyday schmuck like you and I didn’t really care because prices remained fairly stable and the headlines didn’t look any different than they had always looked in the past – pointing out day after day the soaring corporate profits. We all felt like the system was rigged, the corporations were gouging us, but we didn’t really see it at the shelf or in our pocketbooks. So, we just hated business, but didn’t hate the economy.
In addition to that the pandemic market had shown many of the businesses the price elasticity and inelasticity of their products and services. For example. My geographic market prior to the pandemic. It would not be rare to see that you could buy a two-liter bottle of Coke or Pepsi on promotion for $1 (actually 99cents) and the everyday price was always below $2 (maybe $1.99, maybe $1.89.) During the pandemic of course all prices went crazy. Coke and Pepsi’s two-liter bottle prices soared above $2 every day (usually $2.99 everyday). Uhm. Post pandemic the everyday price for a two-liter bottle is now $2.50, or above, and promotions never drop below $1.25 per 2 liter. The demand has remained exactly the same and Coke and Pepsi are getting, at minimum, $0.25 gravy, at maximum, $1.00 gouging, on every single two-liter bottle purchased. Just to complete the math on this. If they sell 1 million 2-liter bottles, they make anywhere from $250,000-$1,000,000 additional profit. Uhm. And they sell billions. Anyway. This isn’t to just pick on Coke and Pepsi, Coke and Pepsi are indicative of business. The problem is most people aren’t thinking about this the way I just finished describing it. All they see is what groceries are costing them every single day, without promotion, a dollar more per 2-liter bottle. And as they wander the supermarkets, they see the same thing. In some industries the prices have certainly decreased and, generally speaking, the majority of the pandemic pricing has decreased aligned with the realities of whatever their cost of goods increased or decreased. But when you go to the supermarket you don’t focus on the prices that lowered closer to prepandemic, you focus in on the prices of the goods that you want that you’re tired of paying pandemic pricing for. And I word it that way because that’s not inflation. That’s pandemic pricing in non-pandemic time.



networks are more often not symmetrical.
choice – see what we face or don’t see what we face. And if we refuse to face it we will remain disconnectedly connected in our little asymmetrical networks of friends & acquaintances.
pursuit of self-interest is absolute. Unfortunately, this binary thinking creates some flawed structural thinking impeding how we can actually create the kind of world we hope to create. The flawed “how” creates a flawed foundation from which to build upon. What would help would be to understand people are neither inherently altruistic nor selfish. We are actually what researchers call conditional cooperators and altruistic punishers. I believe this is called ‘social reciprocity’ and is defined as a predisposition to cooperate with others and to punish, even at a personal cost, if necessary, those who violate the norms of that cooperation. Reciprocity behavior is grounded in an inherent understanding that teamwork and cooperation and working with others will always create “more” than what one individual can create alone. I also believe that this binary framing conflicts against a general understanding that the most extreme, or purist, implementation of any ideology, model or belief system is not effective, i.e., effectiveness is not achieved through simplicity. For example. State run systems turn into bureaucratic nightmares and free market constructs lead to dysfunctional societies.
want to create, but actually how to build it. Within this ‘how’ we enter into the next conflict: closed system versus open system. Closed systems always have a predictable end state. Humans like that. To be clear there will always be some unpredictable things occurring in the closed system. Regardless. All closed systems eventually find their future resides in entropy. Open systems are significantly more complicated and complex. They oscillate between stable equilibrium states and complex and unpredictable patterns far from any equilibrium (or anything that would be comfortable to greater society and people). Open systems are uncomfortable to people because if an open system continues to be fed energy and resources, it is impossible to predict its ultimate end state (or whether it will ever even reach an end state). People hate that kind of shit especially if they are thinking about how to create the world we hope to create. Unfortunately, the world, itself, is an open complex adaptive system – a system of interacting parts and pieces that adapt to each other and their environment over time.
If we seek to shape the world we want to create, we need to shape the extraction and distribution. By “shape” I only mean constraints, parameters and nudges; not direct activity. And, yes, shaping often refers to government. And therein lies the next conflict we need to resolve in order to create the world we hope. Does government enhance productivity and add value or does it hold back the economy because it is actually unproductive and can even destroy value? Once again, just as I stated at the beginning of this piece, the truth resides somewhere betwixt. Government, in and of itself, is not bad. Regardless of how you specifically define the role of government, I believe most of us can agree the future will always reside in some combination of reducing activities which inhibit the society and economy and increasing activities which more closely create a truly productive activity and a productive healthy society. Government has a role.