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“It was the in-between time, before day leaves and night comes, a time I’ve never been partial to because of the sadness that lingers in the space between going and coming.”
Sue Monk Kidd
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“Ambiguity of language is philosophy’s main source of problems.
That is why it is of the utmost importance to examine attentively the very words we use.”
Giuseppe Peano
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Fear of being misunderstood. If you type that into google you get about 159,000,000 results in 0.42 seconds and only one, yes, one result is about the version I am talking about. The version today is not being misunderstood as a person, but, literally, not being understood when speaking or communicating something. That said. I did find the term ambiguphobia which is applied to the pathological fear of being misunderstood. It has the same word root as “ambiguous.”
Ambiguity.
If you elect to believe the world is often ambiguous, complex not simple, that cause & effect (98% of the time) is nonexistent, and truth is more often conditional not absolute, you are doomed to have a fear of being misunderstood. This fear may be constant or intermittent or maybe even like a flux capacitor, but it exists in some form or fashion.
I thought about this after listening to a Jason Fox podcast where he kind of flippantly mentioned he had a fear of being misunderstood and read a piece he linked to at Ribbon Farm “The Tragicomic Exasperations of Expertise.”
Here is what I believe.
If you elect to believe the world is complex and simplicity is elusive, you spend a lot of time in the wretched hollow between:
Certainty versus uncertainty
Absolute truths versus contingent truths
Pragmatism versus dreams
Short term versus long term
Safety versus risk
Old beliefs versus new understandings
Fixed versus unfixed
Fluid versus solid
If you reside in the complex universe, you will find your cozy cottage resides in this windswept, stormy grassy hollow. And I would suggest you also spend a lot of time in the kitchen of the cottage mixing ingredients seeking the perfect potion to make the complex understood. I would also suggest this is the wretched hollow – continual experimentation of ingredients.
“<things> get better when exposed to external stressors and change.”
Dr. Jason Fox
That said. If you elect to believe the world is complex, let me suggest two thoughts for you to ponder about this wretched hollow in terms of ‘fear of being misunderstood’:
Wretched hollow version 1: where ideas go to die
If you have decided to reside in the complex universe, suffice it to say you have decided to be in the thinking & ideas business. While your skillset may have some aspects of ‘doing’ and results, you have put a stake in the ground that progress is dependent upon people thinking about shit and in that thinking will better navigate a way toward success.
In other words you have inextricably linked thinking to progress. This is important because in this version of the wretched hollow this is where ideas go to die if you are misunderstood.
In other words. You are in the thinking and ideas business (a version of the ‘Progress Business’) and if you are not understood your thinking and ideas die. Uhm. No more business and certainly no progress (or at least your version of it).
This is a pragmatic fear of being misunderstood. The product you want to sell, not being understood, is not bought.
I will note here this is where I believe business people, experience, has an advantage over academics & thought leaders. In business if you cannot make uncertainty certain enough or the invisible esoteric thinking visible enough, you die. You become a superfluous thinker who doesn’t know how to get things done or, in general, no one knows what to do with what you say & think. You are simply mental masturbation.
Wretched hollow version 2: where ‘self’ goes to die
Doubt, Imposter Syndrome, confidence, even arrogance wander in this wretched hollow. Fear of being misunderstood haunts not just your ideas and thinking, but you. This is the world you have elected to be in. Others have chosen detail, you have chosen definitions.

By choosing the path of definitions, versus details, you have, psychologically, purposefully placed yourself in a constant tug of war between all of the things I just stated. Your only real contribution to the tug of war is to continuously eat up more and more knowledge in the attempt to put more weight on the positive side of the tug of war. Unfortunately, knowledge weighs less, proportionately, than doubt/uncertainty, or even ignorance, so even as you become more smart, wiser, & better at articulating the Sumo wrestler sized doubts (the actual fear of being misunderstood) never lose any weight and keep tugging.
My point here is that electing to reside in the complex universe and making your business the business of thinking & ideas is a non-stop, never-ending tug of war. So. You are in the game or you are not. And if you are worth half a shit you will find that you never lose the tug of war, the other side just tugs a little harder on occasion. But. And this is a big but. The moment you stop pulling the fear of being misunderstood changes to death of the universe you have elected to live in and even the business you have elected to be in. I know that sounds harsh, but ‘self’ has some pretty dark places and if you give up the rope it is really really hard to not only climb back out of the darkness, but also get a new strong grip on the rope in the tug of war. Just ponder because even if you do not agree with me in totality on this point even at a lesser degree it has repercussions to fear of being misunderstood.
Let me end this version of wretched hollow by pointing out that if you have elected to make thinking & ideas your business, and you struggle to make people understand your thinking & ideas, you will inevitably start questioning the value & meaning you provide. Period. Full stop.
“Aiming at brevity, I become obscure.”
Horace
Lastly.
Mixing the formula.
That’s the deal, isn’t it? Finding the right amount of certainty, tangible understanding, to freedom (uncertainty) ratio? It’s the proportionate amount of traction points (I call them lily pads of certainty) to provide structure to hold up the uncertain, freedom and adaptability of thinking, in people’s minds (leading to them actually doing something). I say that because that’s where the fear of being misunderstood centers itself – will I mix the right formula this time?
This is where Life gets tricky.
All people inherently need some successes or, well, you go into some pretty dark places. So your natural instincts arc toward ‘being understood.’ That means offering up simplicity, maybe some tasty soundbites and, often, some fairly vapid generalizations attempting to tap into some common perceptions. That means you incrementally shave away at complexity which, inherently, shaves away truths and impact/effectiveness <you have slipped down the slippery slope of the bastardization of occam>. That means, while you have elected to reside in the universe of complexity, you are selling out the value of that universe (I would argue that diminishes self but that’s not my point today).
I will say (part 1) the people in this space with the most success not only constantly gain knowledge, but use it in a ‘play, pause, rewind, fast forward’ way. What I mean by that is the formula cannot be rushed and neither can complexity understanding be completed in a formulaic way. In other words it not only takes an ability to assemble the right fragments, but do so with pacing to engage cognitively.
“Be still amidst the chaos and active in repose.”
Indira Ghandi
I will say (part 2) that the tricksters, and ignorant, who casually ease round simplistic pegs into uneven hexagon complex holes exponentially outnumber the experts. And you know what? People, in general, like round pegs. Smooth, simple and easy to grasp. This does not mean people are stupid just that tricksters are masters of the illusion, and delusion, of progress and the doyens of detail. In general, they thrive on detail cloaked in fortune cookie wisdom. It’s simplistic, not simple, and its horrible for us, society and business.
And maybe that is where I should end. The fear of being misunderstood is really about knowing, in your heart of hearts, you have chosen the rockier path as two roads diverge and, well:
I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.
Fear of being misunderstood is all about fear of choices – have I made the right one, or ones, and in doing so have I made myself clear of why the roads are what the roads are and why as they diverge we should walk on this one today.
Fear of being misunderstood is all about making the choice to making the complex understood.
Fear of being misunderstood is all about the choice that progress is actually made through the complex rather than simplicity.
Fear of being misunderstood is all about fear people do not understand the choice you made.
Regardless. There is a positive side.
Progress is not a linear process. Mastering complexity or at least wrangling complexity insures not only progress, but antifragile progress and progress with value. I will never suggest fear is a good thing, but I will say that when you get it right, when you share the thinking and ideas and it is understood, and your fear of being misunderstood is absolved for at least that moment – it is a great feeling. And it’s a great feeling not because you have been understood, but rather because by being understood energy has been created, or traction provided, for progress to occur. Ponder.




Next.
To Perform Better — But Many Don’t Think Their Marketers Can Handle the Challenge
anything that could be construed as good <note: even if it is really a crappy balloon>.
You see the balloons. Okay. You see some of them.

I keep seeing research in the United States that says something like 50% of people under the age of 30 do not believe in capitalism.
banks out of business>, but rather personal decisions, choices & responsibility. Yes. I just suggested <again> that people, not the system, will define the better version of capitalism. Adam Smith suggested the three pillars of a society are: prudence, looking after oneself as best as one is able; justice, keeping the law of the land; and beneficence, caring for others and society where there is need. Yeah. Adam Smith deceived in the collective interest beyond self interest.
Yes. Capitalism has certainly vastly improved our lives and our means to live. But it has also fed this insatiability.
I have been thinking about capitalism for a while nudging my mind toward discussing morals and character <society & culture>. In doing so I found it interesting to think about Schumpeter when addressing the youth capitalism challenge.
Second is our propensity to consume <and its self perpetuation>.
certainly stagnated, family disposable income has grown, life standards have improved, health has improved and overall quality of life has improved <and showed a continuous growth>. Unfortunately, at the same time, while families busily lived their lives they also had access to the finest inventory of toys capitalism could provide. Each generation was doing better than the one before, life was good and standard of living acquired a layer of ‘non essentials’ as part of how the people lived a successful & happy life.

forward and make progress toward things we want or like <albeit it does offer us a lot> … what it does do is offer us a relentlessly tantalizing smorgasbord of opportunities to take the easy way out, appealing short cuts and opportunities to circumvent rules & regulations <while no one is looking>.
I think the most interesting thing to think about is this whole idea of principles and slippery slopes. It is interesting because most people think of principles a steadfast, unshakeable and solid. We never think of them as slippery. And, yet, seemingly harmless momentary exceptions are actually extremely harmful moments in which each exception makes the next exception even easier to do.


it is never a one time choice nor is it an unchanging choice. Business is ever changing and the leaders of a business are constantly being challenged and responding in an ever changing way in which your principles are tested in a variety of sometimes seemingly innocuous ways.
French values of
… well … I fear that they only believe they can change the world through more altruistic pursuits and not traditional business. And, yes, they are important and good pursuits but, from a larger perspective, business drives the world. Business makes shit that makes lives easier and healthier and impacts the home and life in ways that it is difficult to imagine let alone outline in a few words <and the business office/working groups creates behavioral cues which ripple out into culture>.


Well <part 1>.

What I do know about all seasons is that they are markers of Time and, poetically speaking, Time is always hungry for many of the things we dearly want to endure and do.
Several cultures do celebrate the autumnal solstice as the time life & death is closest. I would argue it is less a celebration but rather recognition of that which came before, and that which is dying, so that what will be will come forth.
I don’t believe we do not celebrate death and dying because we think it is morbid. I tend to believe we do not traditionally do so because we, as in Western civilization versus Eastern, don’t celebrate reflection.
As a business manager you end up grasping a couple of truths about your employees and their relationship with what they do, their work, their careers and the company.
Work is called work, and not ‘play, for a reason.
come to grips with a job in which they are not in an overly stimulated relationship with.

This expense can come in a variety of larger perspective forms — character, self-limitation and time.
immediately but at some point – you realize you have to be accountable for what you have done under the guise of ‘surviving.’
about what you do and how the objectives need to align with a certain moral code <this can get even trickier because not everyone’s moral code is the same>.
On November 18th 2009 I wrote these words:
Today I will talk a little about what I perceive as a unique time, at least in our lifetime. It is a point in which general uncertainty is colliding with personal uncertainty which is colliding with leadership uncertainty.
To help me I pulled out my battered copy of Hayakawa’s “Use the Right Word” trying to find the right words and on page 550 there it was – significant. Synonyms for significant are listed as consequential, grave, important, momentous, serious, vital and weighty.
certainty.
things in our lives.
And I am not saying this because I believe “fear is a great motivator” <because I would suggest that it is really survival that is a great motivator … not fear>. I suggest these things because fear, more often than not, actually freezes us … makes us do nothing. If we face it, we name it, we say ‘fuck you’ to it, we will do what it takes and needs to be done — 