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“A story is not like a road to follow … it’s more like a house. You go inside and stay there for a while, wandering back and forth and settling where you like and discovering how the room and corridors relate to each other, how the world outside is altered by being viewed from these windows. And you, the visitor, the reader, are altered as well by being in this enclosed space, whether it is ample and easy or full of crooked turns, or sparsely or opulently furnished. You can go back again and again, and the house, the story, always contains more than you saw the last time. It also has a sturdy sense of itself of being built out of its own necessity, not just to shelter or beguile you.”
Alice Munro
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My house is my story. And it is always on fire.
“We all live in a house on fire – no fire department to call, no way out. Just the upstairs window to look out of while the fire burns the house down with us trapped in it.”
Tennessee Williams
Well. If my story is my house, well, I tend to believe we all live in a house on fire. For years I have debated what the Williams quote really meant to me and then I found the ‘house is my story’ quote and I had my answer. Now. I am no literary expert nor am I particularly insightful with regard to inner meanings, therefore, my thoughts are tainted <or skewed> by my attitude toward Life and living.
That said. Me? We don’t need no water, let the motherfucker burn.
Oops. My attitude … my thoughts.
Well. I actually think a couple thoughts. Inner fire. Outer fire. In other words. Our story is surrounded by fire. Within and without.
The inner fire.
This fire is inner curiosity. A passion for something. A spirit and capacity for something — it doesn’t have to be something big … just something. And it is always burning, uhm, and it can burn you up if you don’t set it free. It is a restless fire. I will make a generalization here, but, suffice it to say that we all know bitter people. People who have strong opinions, but are fairly close minded. They are burning up from the inside out. In the close mindedness they have squeezed the fire of life so tightly it fries them. The rooms in the house are burning and they have no place to go.
That’s why I rarely get angry with close minded people or bitter people I know that most of them are simply burning up from an inner fire that curiosity just hasn’t set free.
By the way, as a corollary, this also means that I don’t really believe the inner spark goes out in most people.
Why? The people that have lost that inner fire have simply lost hope <maybe I am naïve but I hope that they are few and far between>.
—
“Do not let your fire go out, sparked by irreplaceable spark. And the hopeless swamps of the not quite, the not yet, and the not at all. Do
not let the hero in your soul perish.
And lonely frustration for the life you deserved but never been able to reach. The world you desire can be won. It exists. It is real. It is possible.
And it is yours.”
Lucas Scott on One Tree Hill
—
I think the inner spark always burns. That there is a fire within everyone.
Uhm. Yeah.
Everyone.
That inner fire is burning all the time, some people get burned up, others spread the fire, but that fire is there always awaiting to be rekindled if it is diminished.
“In everyone’s life, at some time, our inner fire goes out. It is then burst into flame by an encounter with another human being. We should all be thankful for those people who rekindle the inner spirit.”
Albert Schweitzer
Ok.
The outer fire.
This would be the house we live in burning down around us.
I believe the house we live in, Life, burns all the time. Because our story lives within a forest always burning.
Life isn’t easy.
People live.
People die.
And in-between the fire always burns.
Here is the challenge with your story being your house and the thought it is always burning. Sometimes in the comfort, the safety, of our home our story feels safe … and we don’t even feel we are getting burned.
This is dangerous because in the end we kind of helplessly watch the fire slowly consume us.
I use safe and comfort and suggest stagnancy or standing still within the walls of what you know as an example of how you can be consumed by the fire.
Well. Because comfortable complacency does not mean you are safe.
Why? Well. The house is burning for gods sake. The fact is that this fire never goes out.
We can never stamp out this fire. It rages off and on, but is always burning. Safety within the home of what you know is temporary. Inevitably the fire will consume you by squeezing out what make life interesting and worthwhile. As a counterpoint to inner fire, it suffocates the fire within with the fire coming from without.
Your story burns. Your story ends up being a burned out shell with everything within extinguished. Just ashes where a raging story once stood.
Anyway.
I admit. I like the thought of my story being my house and that it is always on fire.
And while I am not a woman the following point resonates with me:
—
She lives her life like a flame; a dance of purposeful chaos … her enchanting light can guide you and quell your fears … she’s hot; warming those who respect her and burning those who don’t.
She is a flame with an unforgettable glow. A weak man will try to dim her luminance… but her soul mate will take pleasure in fanning the blaze.“
Steve Maraboli
—
A flame with an unforgettable glow. Whew. What a story that would be.
Therefore. Let it rage <I say>.
Story.
House.
Fire.
It is a life truth that we make choices that resonate throughout our lives … but how your story is told … and maybe how it dies … may be the biggest truth.
Aw. That’s too deep for today.
All I am fairly sure of is that the Life is burning around us. And what about your house?
Well. It may not be burning.
And me? I think of words from Julianna Hatfield:
“I wrote and wrote like the house was on fire, like words and chords and melodies were going to burn up and disintegrate into the air if didn’t capture them fast enough.”
Juliana Hatfield
I love that thought.
I will write my story like the house was on fire.
I will think thoughts before they disintegrate into ash.
I will live life like the house is burning around me.
I will hope I have a fire never quenched.
“Some men, like a tiled house, are long before they take fire, but once on flame there is no coming near to quench them.”
Thomas Fuller
Because if our Life is constantly on fire … whew … what a view we have from that upstairs window as it all burns.
My story.
My house.
My fire.
“The roof, the roof, the roof is on fire. We don’t need no water, let the motherf–ker burn.”
<“Tear the Roof off the Sucker” – chant often blended with ‘The Roof Is on Fire’ by Rockmaster Scott & The Dynamic Three>
My story. My house.
Let the motherfucker burn.
Now there’s an attitude to live by.
What’s your story?
Ponder.
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note: Imagine this was a ‘personal branding’ article. Whew. That would blow up some personal branding experts.






At the root of mediocrity?
In the end.



Next.
To Perform Better — But Many Don’t Think Their Marketers Can Handle the Challenge
And in a sometimes complex fragmented world where everyone is shouting how different they are <and people are becoming more & more cynical> distinctness can win. And more often than not you will also be, well, different. In addition. In today’s world about the
Trust me. These are the meetings and discussions in which I often sit dumbfounded and silent and thinking
Life does not suffer fools lightly. Life is oblivious to your impatience <and relatively indifferent to you in general>. And Life bleeds into any and every organization.


Every day is not easy and actively pursuing happiness shoves our happy ass in a slippery sloped rabbit hole faster than you can blink an eye.

I don’t really ‘get’ why there is so much animus toward Planned Parenthood other than the fact a minority-sized group of people have demonized them for one specific aspect of the services they provide.
Alabama $1.7 million in attorney fees and costs for anti abortion. One year.
In one year add in the dozens of $150,000 cases where states pay individual health clinic reparations.
It’s not like that money has no better purpose <education, infrastructure, community growth>.
What I really meant was ONLY women vote <I can hear gobs of self righteous white men yelling now>.


First.
Well. Because none of those things make Life any ‘less’ or any less meaningful. They just make it a little less certain. They just make things a little more risky. They just make it all a little less straightforward.
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Because of that belief we are constantly investigating who we really are often desperately grabbing at clues or proof to provide some comfort that we have either solved the mystery or at least are on the path to solving it.
What a frustrating thought <at least to me>.
Now to those we memorialize on Memorial Day.
birth of freedom — and that government of the people, by the people, for the people, shall not perish from the earth.”
brightest of the bright stars. And when we create heroes from those who simply portray courage or a strong sense of duty <or doing what is right or what we should expect of common everyday people> it seems to lessen rather than increase the image and reality of true heroism.

The universe has no real obligation to us. Period.
We tend to complicate our lives in a number of ways.
Now. Two things.
authoritarianism, Islam versus … well … Christianity/America/constitution/etc., white versus non white, intellectual versus nonintellectual, urban versus rural and any other dualism thing you want to add.
While I believe any individual has the right to be an idiot I think we would all be idiots if we didn’t acknowledge we are in a universe in which the amplification universe is not indifferent. In addition the amplification universe has the ability to exponentially share idiocy – not additively or even multiplicatively. Therein lies the accountability and responsivbility issue. While it sounds nice to say every platform can say whatever it wants to say <kind of a misplaced freedom of speech play> the reality is it isn’t about saying iodiotic things or lies or disinformation, its about teh amplification. So without any rules on how things get amplified <usually this comes down to algorithms> we inevitably have to talk about the source of the things that are getting shared. I, personally, think twitter, Facebook, instragram, whoever, should clamp down on disinformation and lies. Will they always get it right? Nope. Will in most cases , even in their errors, benefit society? Yup. Anything at this point which slows down amplification, or mutes what may take some time to be proven, is good. we do not need to “know everything” immediately. Give some time to vet everything. Let idiots speak but maybe limit how far and wide their idiocy spreads <at least initially>. That actually seems to protect the privileges and freedoms of citizenry more than it limits it.
And, lastly, I am absolutely clear that the universe has no real obligation to me … or us.