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“We promise according to our hopes; we perform according to our fears.”

François de La Rochefoucauld

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In an era when we appear to be facing an increasingly uncertain and complex economic future, in this wacky business world in which technology seems to becoming the new ‘labor’ for business productivity <please note I am not suggesting technology is reducing ‘people jobs’ because it is not … simply shifting them>, the one certainty is that we have become the outcome business generation.

I say that to begin a business rant about how I believe our future resides in having every young person finding the skills to be successful <and generate results>, but also to develop their own character <and resilience to manage their generation’s version of business> AND have them reshape the current business world.

I say that because we are an increasingly outcome oriented world and focus.

In fact it may be the sole ‘go to’ focus and criteria for success. At least that is the current business environment and current business leadership focus.

How did we get to this place?

How did we create this misguided direction young people focus on <and business>?

How did we come so far down this path seemingly on misperceptions?

Let me suggest 3 things on how we got to this outcome generation business model:

–          Fear <performance according to>

–          Boomers <older people> – beliefs & attitudes

–          Boomers <older people>- perceptions

First. Fear.

Businesses are promising hope and a full business future to everyone and anyone interviewing and showing interest in walking thru their doors. But. Once in? It becomes performance based on fear. What I mean by that is business institutions , as soon as they put you in a position with some responsibilities will immediately tie you to some accountability for outcomes, therefore, creating a fear of not generating outcome & results. At least that is the inevitable leadership message.

Someone can put a positive spin on ‘we believe in business success’ or ‘results are the ultimate measure of effective skills’ or even ‘your ability to meet the outcome objectives despite such obstacles shows real character’, but, in the end it comes down to fear management.

Second. This beliefs and attitudes thing.

We current older folk grew up in a business environment in which the typical overly successful ambitious individual was always one who always seemed to desire what was just out of reach and go to almost any length to get what they thought they deserved often believing they were not only above everyone else, but also above the common rules <and in some cases … above law itself or some bent version of law>.

That was an attitude and a belief. A broad playing field of ‘do whatever it takes’ mentality.

That was a belief in results & outcome as proof of success. And it has bled into how we older folk think about how to live our lives in general. Shit. Even “the Secret” has embraced outcome <therefore we have gobs of people in the midst of life convinced the Secret to Life can be found in focusing on outcomes>.

Anyway.

Because we know this ‘secret’, i.e., this attitude/belief inevitably created a misperception among older folk that the current generation feels they deserve the same ‘outcome success’ but without the work <when the reality is they don’t want what we have>.

Well.

Not exactly.

Of course when in business you want business success. And the young are certainly willing to work for it, but they would just prefer getting it differently.

Regardless.

My generation’s <older> management style has beget its own uncomfortable outcome. A younger generation basically unhappy <or constantly chafing more so than usual in past generations> which, in my opinion, has fed into some fairly dismal employee engagement numbers.

I also believe that it’s possible to become so focused on the process of reaching our old folk business goals, our desired <or demanded> outcomes, that we not only lose sight of some of the other important things, in other words, ‘objective blindness.’

We forget that ‘outcomes’ are not the end all be all.

We forget ‘winning’ in business can come in different sizes and shapes.

Of course, making some sacrifices to achieve results is expected. There is always a price to pay to get where you want to go.

But let’s be clear. Young people are NOT taking for granted all the ‘good things’ we have going for us now, but rather they are challenging the journey we took to get the ‘good things’ and outcomes. They not only second guess our ability to balance ‘whatever it takes’, but they second guess our moral compass. And they are certainly second guessing ‘do what it takes to win’ mentality.

They also certainly second guess our obsession with time.

Why?

Maybe they have watched us older folk for so long endlessly obsessing and endlessly cycling through some constantly changing to-do list or watching us spending gobs of time simply arranging and rearranging a schedule <not doing … just planning on doing> or watching us wishing throughout the day <out loud most of the time> that ‘if there were only more time’ only to find out that at the end of the day … well … you were at the end of the day.

Frankly.

Old people are stubbornly holding on to the past attitudes and it is negatively affecting our future. Not only are we creating an outcome skewed generation, but also one driven by fear <of not generating outcomes or else> and ultimately they are becoming increasingly disengaged <they just don’t want to play our game>.

By the way, this outcome mentality the older generation has, and is implementing even now, is impacting kids even before they get to the workplace <which will inevitably bleed into work>.  Here is an example:

Five students were shadowed during a year of high school. The students attended a high school where 95% of its graduates attend college. The students in this book were forced to cheat, act different, etc. in the pursuit of high grades. The author of the study mainly addresses the “force” as coming from the inadequately structured school system, family, and in the end, America itself.

In looking for some insight from students regarding how school can be better a few of the students had some respectable suggestions such as fostering student engagement by allowing students to pursue topics that actually interested them and connected to other courses as well.

Ok. On the more positive side … we can also impact our children in good ways:

In a classic experiment, the psychologist J. Philippe Rushton gave 140 elementary- and middle-school-age children tokens for winning a game, which they could keep entirely or donate some to a child in poverty. They first watched a teacher figure play the game either selfishly or generously, and then preach to them the value of taking, giving or neither. The adult’s influence was significant: Actions spoke louder than words. When the adult behaved selfishly, children followed suit. The words didn’t make much difference — children gave fewer tokens after observing the adult’s selfish actions, regardless of whether the adult verbally advocated selfishness or generosity. When the adult acted generously, students gave the same amount whether generosity was preached or not — they donated 85 percent more than the norm in both cases. When the adult preached selfishness, even after the adult acted generously, the students still gave 49 percent more than the norm. Children learn generosity not by listening to what their role models say, but by observing what they do.

Suffice it it say this outcome mentality focus is affecting our youth’s education. Our school systems are increasingly not really places that foster learning <which has a disturbing ironic side to it> mainly because it is being built as a reflection of America’s own stressed out, materialistic, and results <test scores> culture. Schools are so worried about their outcomes, mostly because it is tied to funding, they have begin gaming student outcomes <or gaming the students so they achieve desired outcomes> and the real valuable student outcomes, like good citizens well trained for a variety of possible careers, is being ignored.

Third. This overarching perception about younger people by us older business folk.

Let’s call this attitudes towards work and work ethic. The perceived decline in work ethic is perhaps one of the major contributors of generational conflicts

In the workplace older employees complain that younger workers are uncommitted to their jobs and work only the required hours and little more.

Conversely, Boomers may be workaholics and reportedly started the trend <the National Oceanographic and Atmospheric Office of Diversity, 2006> coming in on the heels of those before who have been characterized as the most hardworking generation <Jenkins, 2007>. Regardless … the prevailing stereotype is that younger workers do not work as hard as older workers do:

<note: while this specific research is slightly dated I am using it because it is the best written reflection of more recent research I have reviewed>

Whether the younger generations do not work as hard as previous ones is debatable.

A cross sectional comparison of 27 to 40 year olds versus 41 to 65 year olds in 1974 and 1999 indicated that both age groups felt that it was less important that a worker feel a sense of pride in one’s work in 1999 than in 1974. In both age groups, work values among managers declined between 1974 and 1999 (Smola & Sutton, 2002). Both age groups were also less likely in 1999 to indicate that they believed that how a person did his or her job was indicative of this individual’s worth. In 1999, both age groups were also less likely to believe that work should be an important part of life or working hard made one a better person (Smola & Sutton, 2002). Furthermore, older employees had a less idealized view of work than younger workers did.

Indeed, it was postulated that after witnessing the lack of employer loyalty toward employees, the latter consequently developed a less idealized view of work. Other sources of evidence do not support the claim that there is a decline in work ethics among younger generations.

For instance, Tang and Tzeng (1992) found that as age increased, reported work ethic decreased, indicating that younger workers reported higher work ethics than older workers.

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Once again, I tend to believe most issues in today’s workplace have nothing to do with young people or any skills they may or may not have, it is more about the older folk and their attitudes and behavior and perceptions. And because of that, circling back to the beginning of this piece, we promise one thing and manage to another.

Look.

We’ve all been the givers and receivers of broken promises. In life and in business no one can say that they haven’t let someone down. But this ‘promise one thing manage to another’ is important. And I don’t even believe most older managers even recognize they are breaking promises.

And it not only bleeds into the work place attitudes & culture, but it bleeds the organization of its lifeblood.

Work ethic is a tricky thing to discuss.

Research has shown that work ethic varies with education level, whether a person works full-time or part-time, income level and marital status.  The lower the level of education of an employee, the higher their work ethic has been found to be. People with full-time jobs were found to be less likely to endorse a protestant work ethic than people with part-time jobs; and people with low incomes and those who were married tended to report stronger protestant work ethic (Tang and Tzeng, 1992).

The perception of how hard one works may also be associated with how individuals themselves approach tasks as well.  For instance, boomers have often been characterized as being process-oriented, while younger generations, as being results-focused, irrespective of where and when the task is done.

While younger workers focus on high productivity, they may be happier with the flexibility of completing a task at their own pace and managing their own time, as long as they get the job done right and by the deadline.

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So … while we wring our hands and bitch & moan about ‘these young people today’ with other older business folk, if we could keep our pie holes shut for a minute or two and listen … REALLY listen, we could hear the dismay and despairs of the fall of their dreams.

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“From where you are you can hear their dreams. The dismays and despairs and flight and fall and big seas of their dreams.”

Dylan Thomas

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We older folk <managers & leaders & parents> are so focused on outcome that we are losing sight of our future generation aspirations, hopes & dreams. Even on a practical sense of those words.

If you look at the typical path of life for most people, maybe about 90% of the journey is spent working toward achieving various goals and only maybe10% in the actual results <and I am most likely skewing the results number high>.

Yet.

In the business world we invest 90% of our energy focused on result analysis <and rewards & such> and only 10% on the journey. And … please … please don’t tell me this doesn’t affect how the young perceive how things should be done <or that it is ‘good lessons for them to learn’>.

Because we are teaching them not only the wrong lessons but also ones they do not believe in. and the risks are high <for our future> By the way … our outcome focus also further widens the gap between the haves and the have nots … for different reasons:

–           outcome orientation for middle/upper class means ‘do whatever it takes’ to achieve outcome type attitudes … that includes bending the rules, cheating & plagiarism <at its worst> or simple manipulation of the system to my benefit at its best …

–          outcome orientation for lower middle/lower class means ‘give up’ <lose hope> because (a) they do not have the resources to compete with middle/upper and (b) they have an inherently lower probability of attaining the success middle/upper does so why put the energy in <and put the energy elsewhere instead>.

But that is a separate rant.

Anyway.

Research is loud and clear. If you don’t model values <or something other than outcome>, verbalizing, even enthusiastically or passionately, may not help in the short run. And in the long run verbalizing is less effective than doing while saying nothing at all.

People often believe that character causes action … well … when it comes to producing a young moral business generation we need to remember that action also shapes character. Our behavior, this relentless pursuit of outcome & results, builds or unbuilds the next business generation.

In the end.

This ends up being a large complex issue of changing attitudes & behaviors … of older business people not younger business people. Or maybe even on a larger scale … older people and not younger people.

This also ends up meaning some troubling self reflection.

Maybe all of us older folk need to take a step back and as the psychologist Karl Weick says:

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“How can I know who I am until I see what I do? How can I know what I value until I see where I go?”

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Maybe the better question is:

“how often do I make promises on hope … and manage behavior by fear?”

We created this outcome generation and some of us cannot wait to ‘unmake it’ so that young people don’t live in constant fear of “am I generating outcomes” and instead build businesses of substance & value beyond simple transactions & outcomes. Ponder.

With all the noise and headlines about “the new normal” or “there is no going back to the normal I would remind everyone that Normalcy is functional. That doesn’t sound flashy nor does it sound defendable or even worthy of defending. In fact. It almost sounds like we should be hungrily scanning about for some ‘new normal.’

That said. “Normal” may not be greatly functional nor does it means there isn’t any dysfunctionality but, in general, it is a mix of good and bad and average in which the majority of people accept it as just part of what Life is supposed to be like. In other words. Everything just seems like it is in its place. So. For the most part most people do not see any reason to raise their voices complaining nor do they sing out loud praises. It is what it is and, well, silence about it seems the order of the day.

That’s why when someone starts yelling about shit most of us just find it annoying, and ignore it. And that’s why when the everyday normal gets shaken like an etch-a-sketch we not only find it annoying but uncomfortable.

Note: To be clear. Normal can mask a shitload of issues – good & bad. Inequality, the net positives of globalization & the negatives. The net positives of regulations & the negative of overregulation. The maddening underbelly of individual responsibility (the narrative that if everyone works hard they will be successful).

Regardless. This is where normal enters into a danger zone and its good aspects get threatened. The shouting veers into the conspiracies, the fringe and the wacky almost suggesting the normal is the abnormal and the abnormal should be considered normal. All of a sudden, in its silence, normal becomes complicit to the abnormal and, worse, normal becomes the “them” in an us-versus-them narrative.

Look.

I know a shitload of people will suggest that ‘normal’ is defined by the individual and how they view life but, in general, at one end of the  ‘how to live your life’ spectrum is wacko eccentric person and the other end is bland milquetoast-boring-to-tears person.

Most of us reside somewhere in the middle of all that.

I tend to believe the problem is in how we most often have this discussion. When we talk about living a ‘normal’ life it almost seems destined for some boredom or stagnancy or even “rut-like features” and certainly when you decide to sit back with some self-reflection, uhm …, it will most likely be generously dipped in some disappointment. On the other hand, it seems like choosing to live an ‘anything but normal’ life it almost seems destined for some sanity challenges and certainly some self-reflection generously dipped in some discouragement.

Yikes. So your choice is either disappointment, or discouragement, all wrapped up in a feeling of some injustice occurring.

Yeah. All of a sudden normal is painted in a broad brush of injustice. And it is within that ‘injustice’ in which normal’s silence is damned because the angry, the ones who see conspiracies somewhere (in the cracks of normal) which create their sense of injustice – are loud. They shout. They can be rough around the edges supported by some slick few who egg them on. And they are not silent.

The unsilent slip into the cracks of good normal and pry open some of the bad normal and take advantage. They use slivers of truth (injustice), tack on a fact or two and all of a sudden they hold up a new new normal for people to consider. And, if you are not paying attention (or if normal remains silent), all of a sudden the lone loud voice is deemed worthy of consideration.

This is not only crazy, it dangerous.

Yeah. Sometimes the shit you do may be out of the mainstream, but 99% of the time it is not unacceptable to everyone. It is just is not the normal everyday 100% of the time shit people see or hear.

Whether you like it or not … suggesting ‘normal’ is completely self-defined is … well … stupid.

Yes. You should have your own way of seeing the world and the life you’re living.

Yes. You should feel it is normal <as long as it is not a ‘statement’ but rather a natural extension of your ‘self’>.

Yes. You should accept the idea that other people may feel differently about your version of normal.

All that said here is where I think normal and abnormal go into conflict.

Yes. You should understand that normal is actually defined by some standard operating procedures of the people, society & culture as a whole.

And, no, I am not suggesting some of the wacky crap society thrusts upon an individual <society tells me how I should be stuff>, but rather the fact cultures, civilizations in a broader perspective, define some accepted rules of behavior – some “what I should do” stuff.

Let’s call them ‘core life action basics.’ These are some normal principles which everyone should do and think in a normal day and a normal life.

Here is what I believe.

The good news for people who balk at ‘normal.’ The great thing about culture is it tends to give an individual a lot of room to expand upon these things. You can go about your life wearing whatever clothes you want and saying a bunch of different words as personal expression beyond the core. I call that ‘window dressing stuff.’ In other words, I can dress up my core ‘normality crap’ in pretty much anything I want and express it with almost any words I want.

The trouble occurs mostly around the fact that some individuals infringe upon the core, change the core and sometimes do things which do not meet what most people would accept as accepted normal behavior.

Here is not just a Life truth, but a civilization truth: a culture cannot permit that ‘abnormal normal’ to become normalized simply because they are shouting about some claimed injustice. While we often suggest it takes courage to express yourself in some ‘not-so-normal’ ways it actually takes even more courage to defend core normality. In other words. Sometimes normal demands NOT being silent.

When it comes to this topic the bravest people in the world are not the ones who stand out through self-expression of self-identity, even if that identity is ‘not the normal’, but rather the people who unflinchingly defend normal core beliefs, principles & behaviors and unflinchingly express these ‘normal’ ideas.

I imagine the problem is that those people are not interesting enough to make splashy headlines nor are they boring enough to be masticated for being milquetoast. And, yet, they were the bravest of us all. They chose to be normal & defend the good found within normal and fought relentlessly for both.

In the end.

Normalcy is silent at the moment. Why should it speak? It is what it is. Yet. In a world in which many of the advocates for abnormal, the fringe, the conspiracies, the “new normal”, are shouting at the top of their lungs, can normal remain silent? Can normal AFFORD to be silent? I do not believe it can.

Yes. Some things do need to be fixed. Yes. Some things need to be designed better (how we work, how society interacts, how globalization works, etc). But to suggest that ‘normal’ is bad in & of itself is wrong. Normal offers, well, sanity, some consistency, threads of functionality. Maybe we just need to be optimizing normal and not seeking some ‘new normal.’

Anyway.

We need not always shout, but, normal needs to defend itself. It is time for normal to start fighting back. It is time for normal to not be silent.

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Author’s note:

My pinned tweet, almost from day one I returned to twitter in 2016, is “In this time, at this place, I will be defined”.

At that moment I felt like we were at a ‘tide in the affairs of men’ and being silent was not an option. My view has not changed at all; however, my attention has been drawn toward, well, normalcy. While I believe Trump is malignant to democracy, freedom and being enlightened (he espouses ignorance) his greater malignancy is toward normal. He seems to thrive on suggesting normal, everything that exists within it presently, is bad and ‘normal’ should be defined through isolationism and a 1950’s lens. Tack on a pandemic in which “how one normally lives & works a normal day” has been unbundled and Normal’s narrative has been jumbled. I say all that because maybe “I will be defined” by how I best define what is a good normal and what we should be doing to fix the bad normal.

Ponder that.

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“What people don’t understand doesn’t exist.”

Jan Carlzon

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“Chance favors the connected mind.”

Steven Johnson

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Ok. We chase a lot of things in business in search of ‘advantage’. We sometimes chase them so blindly and relentlessly we don’t even recognize the rabbit hole we have started running down. Differentiation is one of those rabbit holes.

Now. I have a warped perspective <it includes rabbit holes> with regard to differentiation and differentiating in the business world. I think it’s a shit objective. Ok. It CAN be a shithole objective. But suffice it to say I believe chasing differentiation is … well … yes … often a rabbit hole.

To be clear. I don’t dislike differentiation and I believe a well differentiated sustainable idea can dominate a market. But. Chasing differentiation seems to take on some fairly absurd efforts to attain the objective. In addition. I worry about differentiation as an objective because it points people in the wrong direction. If I were to kill this whole differentiation thing, I would begin by saying “define, define, define.” Define yourself with such a clear distinctive thought that permits you stand up and say ‘here is who I am.’

Here is the deal. Sometimes you may look similar to someone else. But more often you will look like ,well, you. And in a sometimes complex fragmented world where everyone is shouting how different they are <and people are becoming more & more cynical> distinctness can win. And more often than not you will also be, well, different. In addition. In today’s world about the only sustainable differentiation isn’t a thing, it is knowledge, thinking & what you have done with what you learn.

Regardless. The meaningless rabbit hole. In our blind pursuit of differentiation we can make some fairly absurd decisions with regard to thoughtless specialization, nuanced differentiation and niche definition. In our blind pursuit of differentiation we can gleefully land on some ‘spot’ and declare differentiation victory only to have it all negated because of lack of alignment throughout all aspects of operations. Attempted, or false/meaningless, differentiation is useless and distracting and a rabbit hole.

Bottom line on differentiation is the reckless pursuit of it encourages us to lie to ourselves, i.e., convince ourselves of ‘true difference’ when it is simply meaningless differentiation. And therein lies the worst of the rabbit hole. Pretending to not see the truth, or maybe <to be kinder>, to pretend it is what it isn’t.

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“… the person who pretends to not see the truth is committing something much worse than a mortal sin, which can only ruin one’s soul – but instead committing us all to lifetimes of pain.

The truth is not just something we bring to light to amuse ourselves; the truth is the axis munid, the dead center of the earth. When it’s out of place nothing is right; everyone is in the wrong place; no light can penetrate. Happiness evades us and we spread pain and misery wherever we go. Each person, above all others, has an obligation to recognize the truth and stand by it.”

Jacque Silette

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That last point is semi-important because many business people simply ignore truth as they pursue this elusive <and debatably poor objective> thing called differentiation. Far <far> too many business people embrace acceptable doubt and the possibility that a stupid belief might have something going for it in the pursuit of ‘differentiation’ all the while completely ignoring something that makes you distinct <but possibly not different>, or, let’s call it ‘an obvious and rational truth.’ People ignore it because they believe it will get you nowhere.

Trust me. These are the meetings and discussions in which I often sit dumbfounded and silent and thinking ‘wow … the rabbit hole just gained a whole new crowd of loons.’

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“…I was calm on the outside but thinking all the time.”

A Clockwork Orange

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Our relentless pursuit of differentiating most often than not leads to an unimportant product feature <not what customers consider valuable>

–——-

“Differentiation is a unique quality, perceived or real, of a good or service that distinguish it from a competing good or service…”

Your Dictionary.com

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Look. I fully realize that the need to be distinctive and competitive are the reasons why the company needs to think about differentiation.  However, differentiation can take on so many faces there is no reason you should end up chasing down some rabbit hole for some elusive ‘this is what you MUST seek’ objective as defined by one expert <only to have another expert state unequivocally you need to chase another completely different shiny object>.

Suffice it to say, I can almost guarantee whenever someone brings up differentiation it is more often than not simply code for “please enter this rabbit hole.”

Next. The perfection rabbit hole. On a parallel course is a similar group chasing perfection often ending up in the same rabbit hole as the differentiators <can get awful crowded in that business rabbit hole>. The pursuit of perfection is an insidious rabbit hole. Its stench seeps into the darkest corners of an organization. And while the stench is enough to make anyone’s stomach heave most organizations have people with no real ability and yet strive to maintain an aura of ability under the guise of ‘seeking perfection for the good of the organization.’

More good employees are actually LED into the perfection rabbit hole than employees who actually CHOOSE to dive into the perfection rabbit hole. That said. Organizations are built over this particular rabbit hole. Every organization. It is the unfortunate burden of every organization to deal with the pursuit of perfection.

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“Just because you took longer than others doesn’t mean you failed.”

Hassann

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Maybe that is my biggest point about rabbit holes and business. Some of the things we seek most in business, whether it be differentiation or perfection or whatever silly thing you have decided will better your business, always seem to take longer than what you want. We get impatient. And if we get really thoughtful about this whole impatience we would realize that our aggravation is with Life and not any inability within ourselves <or even in assessment the foolish pursuit of this un-real reality objective>.

Note:

we SHOULD be more thoughtful about this more often … mostly because if we do not far too many of the wrong people get fired <the right ones> and too many of the wrong people <the wrong ones> get praised and encouraged to maintain the ‘pursuit’ for the good f the organization.

Regardless. Life does not suffer fools lightly. Life is oblivious to your impatience <and relatively indifferent to you in general>. And Life bleeds into any and every organization.

How does Life deal with the fools and silly impatient people? Rabbit holes. It gives us rabbit holes to chase after silly things and dive into in our relentless pursuit of attaining “it” and waste our lives wandering aimlessly within.

But here is where Business and personal Life diverge.

In personal Life you are responsible for the stupid choices you make. Choose to enter a rabbit hole and the issue is all yours to own. In business you can actually get shoved into a rabbit hole whether you want to or not.

All I can tell you is that when I hear someone leading a discussion about ‘how are we different’ and ‘what’s our differentiation?” I start swiveling my head around scanning for rabbit holes.

All I can tell you is that when I hear someone in the hallway espousing the need to pursue perfection I start swiveling my head around scanning for rabbit holes.

 All I can tell you is that when I am in a meeting and someone is discussing both differentiation and perfection I don’t swivel my head, I just sigh, because I know I am already in a rabbit hole.

That is business … and rabbit holes. Ponder.

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“Stop looking for happiness in the same place you lost it.”

via creatingaquietmind

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“Well I guess it’s only life,

It’s only natural we all spend a little while going down the rabbit hole. “

The Shins

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“We don’t create a fantasy world to escape reality, we create it to be able to stay.”

Lynda Barry

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Ok. We chase a lot of things in Life. We sometimes chase them so blindly and relentlessly we don’t even recognize the rabbit hole we have started running down. Happiness is one of those rabbit holes.

Whoa !

WTF.

Happiness is a rabbit hole?

Well. Suffice it to say happiness is a tricky thing.

Having it is awesome.

Seeking it is … well … a rabbit hole.

The search injects us with most of our everyday stress which means most of our stress has nothing to do with what we have, but rather what we don’t have <seeking what we want in other words>.

And while wanting a new car or some shirt or the cool new phone is a tangible ‘want’ <and not even close to sending you down a rabbit hole>; happiness is much more elusive. In fact. Much more elusive than you would imagine <or want>.

First. Our brains struggle to remember happiness in a realistic way. Semi-happy moments in the past take on a Life of their own and become exponentially happier in the memory. Yeah. Happiness has a wary relationship with reality.

Second. Our brains relentlessly tug at and tease out the minutiae found in unhappy moments. This, ultimately, translates into the fact we cannot seem to forget unhappiness and inevitably, because of that, do anything – include some absolutely absurd things – we can to avoid it.

Therein lies the rabbit hole. Life is not meant to be avoided.

Shit.

Life cannot be avoided <whether you try to or not>.

What do I mean? While we seek to control our own destiny and write our own fates … others grab our Life while we aren’t looking and write whole chapters for us that we can only look at and say “WTF” just before the inevitable ‘not written by us’ happens.

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“Life is like a library owned by the author.  In it are a few books which he wrote himself, but most of them were written for him.”

Harry Emerson Fosdick

————

And all that ‘not written by us’ stuff keeps on getting in the way of what we want to write about happiness for our Life as well as it gets in the way of erasing the unhappy shit. This particular rabbit hole, this relentless pursuit of happiness, makes Life particularly difficult.

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“It hasn’t been easy, and it never will be. After all, every day is also a chance to slide back into the darkness. To live in ourselves and our regrets, instead of this moment. To run away from those that would help us and let self-hatred drive us back into isolation, despair, and destruction.

Nick Spencer

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Every day is not easy and actively pursuing happiness shoves our happy ass in a slippery sloped rabbit hole faster than you can blink an eye.

Ok. As a corollary to chasing happiness, lets maybe call this the other rail on the tracks down into the frickin’ rabbit hole, is chasing simplicity <often believing this ‘elusive simplicity’ will lead to happiness>.

Is this a paradox in Life? Shit. I don’t know, but I do know the more we seek simplicity the more complex things tend to get and … uhm … the less happy we become.

Whew. Boy oh boy, talk about the slippery slope leading down to the rabbit hole of self-hell. Seeking simplicity is it.

Simplicity entices you day by day and even hour by hour. And each day you do not attain simplicity the more and more you look at it as some type of failure and you try harder and harder for something I am fairly sure you just cannot attain. Or if you can attain it … well … it doesn’t come from a book or some formula or even some sage advice from a friend, it is something more earned by living and attempting and finding.

Simplicity seems so simple and yet it inevitably takes much much longer to master than you feel it is supposed to.

Simplicity seems so damn easy that we, well, get impatient when it doesn’t happen.

Let me state that differently. We get impatient with Life. Uh oh. It’s not like we can dictate the pace & flow of Life <I will come back to this>.

The next problem?

Even if you actually DO attain some simplicity you are aggravated it took so frickin’ long. This is compounded by the fact that simplicity is one of those weird things that as soon as you attain it you start hearing other people say “geez … why did it take you so long to figure THAT out?”

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“Just because you took longer than others doesn’t mean you failed.”

Hassann

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<I use this quote to close the rabbit holes business post too>

And maybe that is my biggest point about rabbit holes and Life and reality.

Some of the things we seek most in Life, whether it be happiness or simplicity or whatever silly thing you have decided will better your Life, always seem to take longer than what you want. And we get impatient.

And if we get really thoughtful about this whole impatience … we would realize that our aggravation is with Life and not any inability within ourselves <or even in assessment the foolish pursuit of this non-real reality objective>.

Life does not suffer fools lightly. Life is oblivious to your impatience <and relatively indifferent to you in general>.

How does Life deal with the fools and silly impatient people?

Rabbit holes.

Life gives us rabbit holes to chase after silly things and dive into in our relentless pursuit of attaining “it” and waste our lives wandering aimlessly within this hole with slippery walls and minimal handholds to help us climb out of it.

Well. That summarizes reality … and rabbit holes. Ponder.

===

Humility may be the most endearing, and enduring, quality one can ever have.

====

Wins, or successes, in a business career come in a variety of shapes and sizes. Just scan resumes and they are strewn with them. For the most part people like to highlight seemingly short term ‘causal’ wins: I did this and this happened. Let’s call those transactional successes. Business loves those because they appear to be “successful doer” stuff. “this person makes shit happen to the benefit of the business.” But as time goes on another successes emerges – enduring things. The ones that prove you really know your business shit and are not just a transactional winner. I do not mean to diminish the short-term successes because having the ability to meet a specific milestone or objective over and over again is a skill and essential to the success of the institutional business. But a structural win, one that embeds itself within a business for years, shows that in some form or fashion you have crafted an enduring idea – enduring in its concept as well as enduring in the actions/activity it begets. I would be remiss if I didn’t point out that other humans is often the most satisfying enduring success, i.e., people you managed have gone on to be successful not only in business but in life, but today is about business successes.

Which leads me to mistakes.

We all make mistakes, but not all mistakes are created equal. I would argue choiceful mistakes, or failures, are of incredibly high value to one’s enduring success strategy and actual successes. What I am actually talking about doing something and then enduring the inevitable gauntlet of “why did you do that?” and “whoa, that was a mistake” or even “I am not sure I would have done that” gauntlet.

This may seem like an odd way to talk about enduring value and success, but I have made more mistakes than I can count which makes the wins, the non-mistakes, so much more valuable to me. In fact. Many of my mistakes were so egregious because they were on things that should have been done, not things that were actually a waste of time. I bring this up before I bring up actual successes because I consider part of enduring ‘wins’ are actually ideas/thinking you had, failed to bring to life in some way, and, yet, someone else did at a later date with success. My point here is that, on occasion, I had the ability to envision an enduring idea/win just that I couldn’t figure out how to get it implemented. In a world which seems to overvalue things that get done versus ‘right things that for some reason didn’t occur at the time’ it is difficult to publicize these types of failures/mistakes, yet, they do have value. They show the ability to recognize enduring value as well as acknowledges that ‘wins’ aren’t just given to good ideas; they take work & resilience to navigate the natural gauntlet business offers even the best of ideas/thinking.

Which leads me to the enduring ideas with enduring performance.

One can embrace an enduring idea without attaching any performance which is a dangerous path to take on the argument of its value. To me the truest enduring value is found in “built to last” stuff. Ideas that become the underpinning, consistently implemented (in a coherent way), to ongoing business success/performance. To be clear. No enduring idea can be owned by one person. The reality of business is enduring ideas need a collection, or collective, of people over time to breath life into an idea. I would also add that for any enduring idea to gain the initial traction it takes a team or cohesive group of people who can articulate the idea in a way that gives it a solid platform from which to push forward on its progress. Here is my list:

• CPG dual benefit.

When I first began my career, I worked on P&G healthcare and they had a couple of products with dual benefits. They crafted the art of how to communicate not one benefit, but two <in a company relentless in its pursuit of ‘one thing’>. I believe this embedded a fairly stubborn personal attitude that communicating just one thing really well was not the only path to successfully optimizing value. Which leads me to my first enduring idea contribution. I worked on a #2 product with a dual benefit and not only assisted in the strategy development but also the communication strategy. This was in the mid-1980s and the strategy, brand & communication, still exists today. This wasn’t groundbreaking in that the product itself, functionally, delivered a dual benefit well. That said. There was debate after debate on whether one thing should be focused on (hierarchy of benefits) or how to go about carving out market share and a ‘dual benefit’ strategy won out – and is still winning out 35 years later.

• New product innovation.

Sometimes when you work with a business which has built its bones in B2B you see a bunch of shit in product development you can see some clear consumer business potential. This particular enduring idea stands out because I actually pointed out maybe 5 enduring ideas (they exist in the market today) that they did not want to pursue <the hearkens back to my mistake/failure point>. But this one was ‘cold chemical disinfectant’ for contact lenses. Going back into the way back machine would show you that in the beginning of contact lenses heat disinfection was the primary way you cleaned lenses (1980s). To a consumer it made sense, heat kills germs. But lurking within the new product innovation group there was a chemical disinfectant you didn’t need to heat, just drop lenses in. Much easier, more convenient, and, well, with much more resistance in consumer’s minds that ‘cold’ could never kill germs (safely, i.e., without harming your eyes). And, yet, we made it work. The brand itself was bought by someone else (now a market leader) but it is now a proven enduring idea (I know of no one who uses heat to disinfect their contact lenses).

• Influencer strategy.

Before influencers were a thing I worked at an agency (Bozell) who embraced the idea as a strategic thing, not a selling tactic. Commodity-like categories, like motor oil, are a sonuvabitch to create differentiation let alone distinction. Like all automotive brands everyone went out and sponsored racing cars/teams and created some value through that. In this case, after rummaging around the sales force, we found out more independent car mechanics used/recommended the motor oil than any other brand in the market. So, we purposefully went out and solidified that segment usage and then made a claim – “people who know use”. 35 years later they still not only used the strategy, but they used the tagline. That’s an enduring idea with enduring value.

• Yellow pages.

Oddly, mostly because I think the head of my office wanted to give me things to do so I wouldn’t be bored, I managed a Yellow Pages group just as the infamous world wide web was slinking its way into the world. to be clear. There was strategy, objectives and tactics surrounding yellow page plan of actions. Anyway. This was my first foray into publishing what I think. I not only thought YP was stuck in the past, but ignoring the future, and, maybe most importantly, ignoring the true value it offered <connectivity>. I gave a speech at a conference, followed it up with an op-ed, and, well, if I pulled that sonuvabitch out today someone may start calling me a futurist. But that’s not my point. My point was I offered an enduring idea to an industry on the cusp of becoming a dinosaur <although most didn’t see it as so> and that idea has come to fruition.

• Bank positioning.

Here I get to circle back to dual benefit with a twist. Banks are banks and they say back like things all the frickin time. Interestingly almost every one of them will sit in some strategy meeting and claim “customer responsiveness” or some bullshit like that. Ask them why and how and there is a lot of mumbling. In this case I had no part in the ‘customer responsiveness’ <albeit I did push back hard on a suggestion that they should position themselves as ‘the trusted bank’ suggesting you cannot claim trust, it can only be give, i.e., it’s a response to shit you do>, but rather found an enduring way to support it and embody the benefit in a way that became part of company culture. “How can we help you?” a simple question as well as a call to action as well as a company behavior. And while the support may sound trite today, it was a fairly debatable positioning then to suggest a dual ‘positioning’: small bank attitude with large bank resources <owning a contradiction to create a compelling benefit>. But here’s the thing. Two decades later the dual positioning and mantra are alive and well.

• Online education.

Beginning in about 2008 I started paying attention to technology and education. I would be remiss if I didn’t say that The Hole in Wall project, and the idea of self directed learning, had a huge impact on my thinking. I began to think about an early age education system built from the ground up using the web as the global classroom and augmented by teachers (rather than the other way around). I created an entire web-based concept. Once again this was a failure on my part to find anyone who believed in the idea as much as I. But. The proof of this as an enduring idea is that piece by piece, part by part, it is being implemented.

• Agency positioning.

Its odd in that advertising agency, experts in communicating positioning & benefits, typically suck at doing so for themselves. I had some free time and purposefully walked through the doors of a small agency who I couldn’t figure out why they weren’t being more successful. After a number of conversations I suggested a phrase to capture the essence of who they were <attitudinally> and what they actually did <work that was different>. As the owner said “we used it as a baseline philosophy for culture and in new business to separate us from everyone saying – we are creative.” They used it for over 5 years and, well, while it certainly isn’t cause & effect, they won southeast small agency of the year. I include this in enduring ideas with enduring value mostly because any agency doing one thing for over 5 years is not typical of the agency world.

• Manufacturing mantra.

Additive manufacturing is an exciting segment of the manufacturing world and the ones who play the long game well are clearly going to be winners. That said. Growth is a slippery sonuvabitch to have as a companion. Sometimes you want to chase things only to find out you forgot to build some important things and maybe chased some rabbit holes that led nowhere. In this case I gave one talk and one core idea: pragmatism & possibilities. Those words became culture cornerstones. I did nothing to drive strategy or communications, just offered up an enduring way to frame all the strategy, operations and culture discussions. I toss this one in to make a point that enduring value doesn’t necessarily mean some earthshattering idea, but rather sometimes an enduring idea endures because it is the glue for everything else or maybe in business vernacular – a mindset north star. It remains part of their narrative today.

Which leads me to value.

What I am suggesting is Value sold, or offered, is sneaky because there are so many ways to do things which can be called valuable & actually be valued in some way by a customer, but do not represent an enduring value. Transactional value, “I increased sales 15%”, is fairly easy. Enduring value, which is structural value, is more difficult and, yet, is a platform for ongoing success – it frees up a business, thru a constraint, to show progress.

To conclude.

None of these things made me a lot of money or even, in some cases, any money. For the most part the business world doesn’t really compensate, let alone recognize, enduring ideas with enduring value. What that means is being an enduring idea person insures you learn about humility. That said. When it comes legacy time, when you reflect upon your career, enduring ideas have the highest value. They show you didn’t just think in the present, but had some sense of what will have value in the future. Honestly, I am proud of these, not the transactional ones in my resume.

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“Ride it to the buzzer.”

a bull rider

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I love this phrase.

I love it with regard to how to live Life as well as how business should be conducted <projects, initiatives, programs, internal employee & external sales activity>.

In a rodeo there are no results for progress, you simply ride it to the buzzer or you do not.

Even better?

Watch a bull rider ride. The buzzer sounds at 8 seconds, but the ride itself goes on for seconds more, in other words, they ride THROUGH the buzzer.

Now.

I will admit upfront … I am not a milestones guy or a ‘stage goal’ guy. Show me the end zone, tell me how much time I have to get in the end zone and let me get there.

<be aware … I am now officially mixing sports metaphors>

I think I became this was because I viewed some important behavior patterns in business people fairly early in my career:

– A milestone was treated like a touchdown and not a first down.

What I mean by that is a milestone is … well … simply a step toward the ultimate objective. And unlike football this ‘first down’ doesn’t earn you another set of downs, it is simply a false ‘win.’

Okay.

That was harsh.

Maybe it is simply a reflection of progress. But progress in and of itself, in business, is not the objective. The objective is some result. Partial results don’t equal a partial win they simply equate to a failure to reach the objective. And, yet, milestones were treated almost equal to an ‘objective win.’

– The end zone line was treated like a stopping point.

What I mean by that is that everyone ran to the end zone line itself and not thru the line and into the end zone.

This may sound silly or wasted energy, but I could argue that most projects are not discrete. They typically beget something else – another task, project or action. Business, generally speaking, is a continuum of things and rarely is something done just to be done.

I always preferred focusing the project to end on the ‘completion+’. The “+” being an array of “what’s next” type thoughts and tasks.

But, that’s me, what I kept seeing <and still see today> is a weird rush to the finish line with a contradictory slowing down at the same time to insure going no further than the objective. I would be remiss if i didn’t note that this is weird because slowing down as you reach an objective seems counterproductive to what is actually best for a business <which should be maximum speed/velocity at completion>.

All that said. How did I mentally shift to something other than what I was seeing <and did not believe was the best way of doing it>?

Ride it to the buzzer.

Its 8 seconds on a bucking bronco or a beast of a bull. Isn’t that what business is like? And don’t give me the “it’s only 8 seconds and projects in business can take months.” Time is relative and I am actually focusing on finishing.

Sure.

A long project can be energy draining and there are points where you seek to conserve energy to have the energy needed when it is needed. But that’s not really the point. 8 seconds, used wisely, is a lifetime.

A bull rider is the human athlete in the man-versus-beast sport of bull riding.

When a bull rider is still in control of the ride when the eight-second buzzer sounds it is called a Qualified Ride and therefore earns a score.

A qualified ride is 8 seconds. The clock starts when the bull’s shoulder or flank breaks the plane of the gate and stops when the rider’s hand comes out of the rope, the rider touches the ground or the rider’s free arm touches the bull.

I think business needs more of a bull rider mentality.

Heck.

I think living Life needs more of a bull rider mentality.

I think more leaders should lead, and manage, not only with a bull rider mentality, but with a ride it to the buzzer mentality.

Look.

I can guarantee you pretty much one thing if you bring this kind of mentality to your professional life.

You will be successful.

Mostly you will be successful because you will ‘run through’ the objective while others are pacing everything to stop at the objective.

But I could suggest you will be successful because you will not need milestones or stage goals.

Why?

Because you don’t need them. You are riding until the buzzer.

And that’s all that matters.

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Everyone was born with a limited amount of fucks to give.

During your teenage years you give a ton and slowly give less and less from there.

just shower thoughts

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When I saw this quote had to sit back and think.

Why?

Because I could read it two ways.

First.

As you get older you just get worn down and just stop giving a fuck about a lot of things.

Second.

As you get older you learn that not everything deserves ‘giving a fuck’ and you give less, but, you should give more of a fuck when you do.

I pondered this a little.

And then I got curious and found that if you type “give a fuck” in google search you will get about 4,610,000 results (0.38 seconds), but … here is the interesting thing  … you get page after page on ‘philosophy <or ‘the art’> of not giving a fuck.’

Basically the internet is strewn with articles and advice on how to not give a fuck. How crazy is that? It is almost like the google world is attempting to offer some extraordinary justification for being indifferent, to actually practice being indifferent, which, in my mind, is maybe a different slant on how to be a complete moron.

I mean, c’mon, if we really only have a limited amount of fucks to give, well, wouldn’t you expect some really good advice on how to prioritize and parse them out? I say that because it seems like we could all use some good advice with regard to knowing when to give a fuck and when not to give a fuck.

I will say one thing about giving a fuck. Caring about shit is the essence of Life.

Ok. Maybe two things.

Caring and actively engaging in shit is the essence of Life <I actually called it RSVP and Life once>.

But. The moment you become indifferent, the moment you just don’t give a fuck, well, there is no Life. There is no heartbeat. Life is dead.

I am certainly not going to suggest you care about everything. I will not because I agree that we do not have an unlimited amount of fucks to give. But it just doesn’t make sense to not care.

Now. Life does a fairly good job of suggesting not giving a fuck is a much easier way of living Life.

Life is full of a lot of shit we don’t understand.

Life is full of a lot of things that just do not seem to make sense.

Life is full of a lot of things that just doesn’t seem logical.

Life is full of a lot of things that seem different than what you want or think about.

Life is full of a lot of questions and a lot fewer answers than we want.

Life is full of a lot of answers that don’t really solve anything.

Life is full of a lot of things that make you scratch your head and say “I never understood why.”

All of those things seem like “slow” as in “a lot of shit that will slow me down from getting to where I want to go and getting what I want to get.”

I imagine after reading that list and my last sentence many people may think “then why give a fuck.”

Well. Because none of those things make Life any ‘less’ or any less meaningful. They just make it a little less certain. They just make things a little more risky. They just make it all a little less straightforward.

In fact I could suggest that almost all Life throws at you could fall into the “WTF category”. But that doesn’t mean you shouldn’t give a fuck.

Anyway. I agree with the opening quote. I don’t believe we have an unlimited amount of fucks to give. That doesn’t mean we only have one or two just that they are not unlimited.

But that doesn’t mean you should embrace the thought “well, I have no more fucks to give … so … I just don’t give a fuck about anything anymore.” Nor should it mean you should start seeking opportunities to not give a fuck under the belief it will help you get what you want and where you want to be faster.

Look. Here is what I know about giving a fuck.

If you give enough of a fuck about your life, and trust it to give a fuck about you on occasion, well, a fuck of a lot of good things can happen if you just fucking go out and work hard. Ponder.

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“The detective thinks he is investigating a murder or a missing girl. But truly he is investigating something else altogether, something he cannot grasp hold of directly.

Satisfaction will be rare. Uncertainty will be your natural state.  Much of your life will be spent in the dark woods, no path visible, with fear and loneliness your only companions.

But answers exist.

Solutions wait for you, trembling, pulling you to them, calling your name, even if you cannot hear.

I believe that someday, perhaps many lifetimes from now, all will be explained, and all mysteries will be solved. All knowledge will be free for the taking, including the biggest mystery of all – who we really are. But for now, each detective, alone in the woods, must take the clues and solve mysteries alone.”

Jacque Silette

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We are all detectives investigating Life and our Life within it.

That said. We all think we are investigating purpose or career happiness or happiness in general.

But despite doing all that investigating most of us eventually realize that grasping the things we seek is fleeting and more often our grasp is tentative and indirect.

Sure. We all find some satisfaction, but they tend to reside in glimpses, not in endless continuity, and certainly not in perpetuity.

Suffice it to say we tend to find this inconstancy & uncertainty far too common … and uncomfortable.

The truth is we are most often in the dark with regard to overall personal purpose with no clear path visible and even when on a clear path it is often paved with doubt & uncertainty. That means the physical companions which stand alongside are the companions of fear, doubt and loneliness.

Despite all of that I tend to believe we all know answers exist, and we all know they await us somewhere, even if we cannot hear them.

Because of that belief we are constantly investigating who we really are often desperately grabbing at clues or proof to provide some comfort that we have either solved the mystery or at least are on the path to solving it.

That said.

I find “who you really are/who am I?” as a silly, if not stupid, self question.

Why?

Who I am today is not who I will necessarily be tomorrow.

Which leads me to an uncomfortable thought.

If you take the time to really think about this topic, I believe we all kind of know, in an uncomfortable sense, that the mystery of who we are will only be explained … well … maybe lifetimes from now, but suffice it to say most likely not in our own lifetime.

How frustrating that sounds as I type it. Think about it.

The only people who will know who we truly are today are not us, but someone somewhere in a future yet to be defined.

What a frustrating thought <at least to me>.

And yet.

I have no doubt most of us, each of us a detective, will continuously search for clues and solve what mysteries we can today.

That’s what we do.

We scan about for clues to be better, think better and understand better. Why? Because we are all detectives, whether we want to be one or not, all attempting to solve the mystery that is us & Life around us.

Ponder.

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A man said to the universe:

“Sir, I exist!”

“However,” replied the universe,

“The fact has not created in me

A sense of obligation.”

Stephen Crane

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“Nature uses as little as possible of anything.”

Johannes Kepler

==============

The universe has no real obligation to us. Period.

Yup. That actually means we are on our own. We have no rights, no privileges, no nothing to support or comfort our existence except what we choose to provide each other.

That said.

Let me make sure we are all on the same page with regard to ”rights” which means you need to ponder rights, freedom, liberty, prerogative and privilege. All of these are words which refer to the fundamental claims a person can properly make or his unfettered ability to choose <Use The Right Word: S.I. Hayakawa>.

• Right suggests a concrete claim established by legal, ethical or religious sanctions <e.g., right to equality before the law>. Although … someone claiming a right tends to argue it is inherent, a person’s rights are differently spelled out in different cultures & countries.
• Liberty is a more abstract and general notion suggesting the opportunity to choose among alternatives. A document such as the Bill of Rights spells out these conditions a citizen may construe as his rights. However … these liberties may sometimes in fact refer to an unwarranted breach of someone else’s right to consideration <we do not enjoy unbridled liberty without regard for the rights of others>.
• Civil liberty is understood to refer to all the rights enumerated in the US Constitution and its amendments.
• Freedom is close to liberty in its abstract generality but stresses a total lack of constraint more than the opportunity for choice.
• Prerogative and privilege are much more specific in their meanings than the other words here. Prerogative refers to a right that one has by virtue of age, sex or position. Privilege suggests advantages given as favors or added luxuries rather than necessary rights.

I share all that to point out that while we may complicate our lives by confusing all these dynamics we also complicate our lives unnecessarily.

Anyway. We tend to complicate our lives in a number of ways.

Sometimes it is we feel like Life, or the universe, should be a little more helpful.

Sometimes we confuse privileges and rights.

Sometimes we seek an easier path because the way we are going seems a little too hard.

Sometimes we abuse rights in the pursuit of bad things.

Sometimes we assume privileges with regard to desire of good things.

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“People tend to complicate their lives, as if living weren’t already complicated enough.”

Carlos Ruiz Zafon

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“People demand freedom of speech as a compensation for the freedom of thought which they seldom use.”

Søren Kierkegaard

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Far too often we view freedoms as freedom to be stupid, idiotic or thoughtless.

Specifically, far too often we view freedom of speech as a way to shared well-articulated insightful thoughts to better the world around them simply because, well, we were fortunate enough to be nearby when speech, freely given, was shared.

Well. Freedom of speech doesn’t mean freedom to say only smart things. It also means freedom to be stupid, idiotic and thoughtless.

Yeah.

Freedom is a sticky wicket. It permits freedom to say stupid things, factual things and nonfactual things.

And, yet, as John Stuart Mill argued in “On Liberty,” freedom of expression is the freedom on which all other civic rights are based.

Now. Two things.

First. I do believe those who speak have a responsibility to be responsible. Freedom of speech, and expression, is a privilege not to be abused. But that is my opinion.

Just mine.

However, stupidity aside, I would rather someone speak, regardless of what is said opinion wise, than for there to be silence. In a world in which we complicate our lives and confuse liberties and freedoms and privileges … we shouldn’t shut up. And we shouldn’t simply shut off someone because they confuse all these things. That doesn’t mean we shouldn’t shut down lies <because we should> but, generally speaking, if someone wants to say something stupid, we should let them because of this universal truth:

“Idiocy thrives in the dark, not in dialogue.”

Jen Floyd Engel columnist

I have had this debate, sometimes argument, with several people.

I want neo-Nazis speaking on campuses.

I want feminists raging through megaphones on stand at street corners.

I want pro Life & pro Choice advocates debating on stages throughout America.

I want the most extreme of all sides and dimensions and directions to publicly have the opportunity to speak out.

First of all.

We should all want that.

We, here in the USA, actually live in a country where unless you shout “fire” in some movie theater or seriously offer harmful threats you actually have the privilege & right to speak your mind. This is a gift that USA gives its citizens — a gift many of the 192 countries around the world are not so quick to give their citizens.

Second.

We should abhor silence.

It seems to me that we are quickly  heading down a path where the only opinions safe to say out loud  are the benign most milquetoast ‘safe havens’ of speech — Hitler was bad,  genocide is bad, beets are bad <oops, that last one was just a personal benign opinion>.

We say we want honesty.

We say we want to hear the truth.

We say we want free speech.

And yet we are relentless in chastising those who choose to speak and the words they choose to speak are wrong, maybe even stupid and possibly ignorant.

Uhm. This makes me say …

“I have met the enemy and the enemy is us.”

I do believe we are in the midst of a crisis of truth, ignorance and enlightenment … and freedoms, rights & privileges.

And it is an odd crisis in that we may actually speak up and out, but constantly get trapped in some simplistic dualisms/binaries — liberalism versus authoritarianism, Islam versus … well … Christianity/America/constitution/etc., white versus non white,  intellectual versus nonintellectual, urban versus rural and any other dualism thing you want to add.

But our issues seem to be more complex than ‘if this or maybe that.’

Our issues get compounded by the natural ebb & flow of “rights” <speech, religion, press, etc.> and what we believe is ‘right’ all combined with the unfortunate situation that the everyday person struggles to discerns fact from fiction <I would be remiss if i didn’t point out that 5+ years of Trump where he created his own fictional alternative universe in which his ‘facts’ exist and he wanted to manage the narrative as ‘his universe depicting reality’ didn’t help any of this>.

We complicate our lives needlessly.

And while Alexis de Tocqueville suggested in the 1830s that the American promise of meritocracy, its uniformity of culture and manners, and “equality of conditions” would make for immoderate ambition, corrosive envy and chronic dissatisfaction and could swell “to the height of fury” and lead many to acquiesce in a curtailment of their liberties all leading to a longing for the rule of a strongman … I do not agree.

No matter how divisive we may get and no matter how much we complicate our own lives and how much we may confuse what we deserve and what we earn, what is a privilege and what is a right, all of our freedoms & rights are grounded in the one unchangeable thing we have … the constitution.

That said. I am reminded of some words written by William Martin in his fabulous book “The Lost Constitution”:

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“A real American will tell you that our Constitution is not a tool for politicians hoping to make points, whether it is a cynical Republican pushing flag burning amendments because their poll numbers are down or a do-gooding Democrat who decides to protect ourselves by banning guns. The Founding Fathers knew what they were doing when they made the Constitution difficult to amend, so let’s think hard before we mess with it. 

What it says is what t said two hundred years ago. I think the men who set their thoughts down here were men who cared about America. Some of them believed in a strong central government, some believed that government governs best which governs least, but all of them believed in the ability of thinking Americans to get up in the morning and resolve their differences and solve their problems. And we have lost that in this country.

The framers created a means of changing this document because they understood that the world would change. But they didn’t want to make it easy. So it up to you, the people, pick up your newspaper and read them, and think about what you read, and don’t always believe what you hear just because it is what you want to hear,. And don’t listen to what you want to hear because you hear it from somebody who shouts it loud or makes you laugh. The constitution demands more. Don’t believe the people who vote straight democrat any more than you believe the people who befoul the airwaves with rightist rhetoric every day. The theme, on every night, is that we are all American. “

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All that said, I circle back to where i began by saying I wanted to say two things. The first had to do with individual rights and choices, the second has to do with amplification <the megaphones of the world – tv networks, podcasts, social media>.

While I believe any individual has the right to be an idiot I think we would all be idiots if we didn’t acknowledge we are in a universe in which the amplification universe is not indifferent. In addition the amplification universe has the ability to exponentially share idiocy – not additively or even multiplicatively. Therein lies the accountability and responsivbility issue. While it sounds nice to say every platform can say whatever it wants to say <kind of a misplaced freedom of speech play> the reality is it isn’t about saying iodiotic things or lies or disinformation, its about teh amplification. So without any rules on how things get amplified <usually this comes down to algorithms> we inevitably have to talk about the source of the things that are getting shared. I, personally, think twitter, Facebook, instragram, whoever, should clamp down on disinformation and lies. Will they always get it right? Nope. Will in most cases , even in their errors, benefit society? Yup. Anything at this point which slows down amplification, or mutes what may take some time to be proven, is good. we do not need to “know everything” immediately. Give some time to vet everything. Let idiots speak but maybe limit how far and wide their idiocy spreads <at least initially>. That actually seems to protect the privileges and freedoms of citizenry more than it limits it.

Which leads me to end with the thought that it is an odd place we are in today.

It seems like never have so many free individuals felt so helpless and in their helpless feeling many people seem almost desperate to wrest control from anyone, and institutions in particular, they can blame for their feeling ‘lostness’ <however you would like to define lost>.

As I finish up this piece today it seems important to remind everyone that freedom of speech is just that … freedom of speech – and that freedom of speech is the foundation upon which all civil liberties reside.

I would rather idiocy, our confusion about what we deserve and do not deserve, be discussed rather than have to thrive in the darkness of silent strength.

Because all speech does is to start a dialogue.

It forces people to talk.

Personally, I don’t want to read, or watch, only whatever validates my beliefs.

I want to challenge my assumptions.

Personally, I know I get confused about what is a right, what is a freedom and, sometimes, what is a privilege.

The only thing I am 100% clear on is that I am privileged to exist in a country in which I can be confused on all those things and still be able to speak out.

And, lastly, I am absolutely clear that the universe has no real obligation to me … or us.

We have no rights, no privileges, no nothing to support or comfort our existence except what we choose to provide each other.

What this means is that only we can complicate our lives and/or uncomplicate it.

Let’s be a little bit easier on each other.

Let’s listen a little bit better with each other.

Let’s become the universe in which we become obligated to each other rather than worrying about where my freedom begins and yours ends. Ponder.

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“Culture is an elevated expression of the inner voice which the different peoples of the Earth have heard in the depths of their being, a voice which conveys the vibrant compassion and wisdom of the cosmic life. For different cultures to engage in interaction is to catalyze each other’s souls and foster mutual understanding.”

Daisaku Ikeda

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Let me get my main points out of the way:

• I believe, unequivocally, businesses should operate in ways that are conducive to a healthy planet and healthier society.
• I don’t believe businesses need to market such operations and initiative. In addition, i DON’T recommend they do so unless they are 100% committed to it. not 99%, 100%.
• Despite gobs of research suggesting young people (Millennials) prefer buying from businesses associated with sustainability & causes I don’t believe the majority would actually pay more nor do I believe it is a true deep-seated ‘preference’ (it is more about assuaging ‘guilt’ – read on for explanation).
• I believe business people confuse Purpose, purpose of a business, causes, environmental responsibility, and a myriad of well intended business actions all the time to the detriment of the action itself.

Anyway. Let me get to my points. There is a lot of research coming out suggesting the importance of Causes & Social Involvement <conflated with Purpose> in consumer choices and what they value. At its most base level this discussion is about cultural & societal concepts tied to future desires <and behavior> of people. It is kind of guessing <in an educated thoughtful way> how people will want to behave with regard to larger Planet-type issues and discussing what behavior will make them happy <from a Maslow type perspective> in the future <and the value associated with it>.

This is good type thinking, not simply mental masturbation.

By the way. Thinking about the future type stuff can be Jetsons type pie in the sky type thinking or it can be more pragmatic ‘rising generations with existing perceptions and how will they act in the future’ type thinking. I tend to be more pragmatic. I do so because it is fun. It is fun in that every every generation rising <young to old> rebel against the norms & ‘standards’ of the older more established generations and as we view ‘trends’ & research it becomes easy to confuse simple rebellion rhetoric and true desires that affect behavior.

Regardless. The windows exist and if you can identify the underlying attitudinal shifts you can be successful by offering things that tap into this attitude <and you can reap the benefits of their behavior>.

Let me get the contrarian conclusion out of the way:

• most people only care about Causes & planet to a point (despite what they say). The majority of young people say they care about Causes with regard to brand choice is out of guilt, not depth of caring. This is NOT to suggest social causes & caring about the planet & sustainability are not important, just that there is a gap between that importance to a individual and other things that matter when decide to make choices & do things. Altruism has limits to the everyday people and the everyday purchase.
• most people care about personal wealth & lifestyle. The majority of young people still want to accumulate money & things, they just don’t want to be seen as greedy as older generations. You would have to be blind, deaf and dumb to miss the attitude among the young that older generations are greedy. That’s easy. The hard part is that we old folk flippantly disregard this attitude as the naiveté of youth. Silly us old folk. The young DO recognize the value of accumulating wealth and the benefits that come along with it, they just don’t want to do it the same way. Conversely, it is silly to not recognize young people want shit – things, money & recognition (yes, they are capitalists too>.

No matter how we may want to couch attitudes in some trite platitudes — people will always want to be valued and fairly compensated for the value they provide. The future challenge is how to let the Reptilian brain ‘accumulate wealth’ and increase personal value all the while balanced with a moralistic <semi altruistic> belief that ‘I want to be fair’ <at its most hedonistic shallow level it would actually be ‘how can I become wealthy and not look like a greedy jerk’>.

Trendwatching in 2013 called it ‘guilt free consumption.’

I imagine the more positive slant on it is a revitalization of some sense of altruism or fairness while still consuming. People, especially younger people, are feeling conflicted between their desire to earn & spend and their aspiration to do the right thing. They are looking for products and services that will deliver value and quality while, at the same time, provide reassurance that their ‘accumulating’ is not seen as greedy or doing a level of ‘harm’ to the greater good <note: that ‘level’ is an individually driven assessment & typically not a societal standard>.

Trendwatching researchers suggested that consumers were experiencing guilt over how they spend, and on what they spend it on, which means they will look at how companies conduct their business, from where they source their products and whether they are engaged in socially-responsible initiatives.

Here is where the cynical me steps in.

The key to addressing consumer guilt is to identify the choices that cause the consumer the most concern and “absolve” them of the guilt.

Once again. This doesn’t mean ‘me’ desires go away. It, in its most simplistic sense, is suggesting a ‘guilt free’ aspect to the desire to accumulate wealth or things. Cynically, a person seeks an implied ‘balance’ —  a bargaining with a desire to accumulate.

In a non-cynical way someone has added a belief if that a ‘me’ can make more, earn more & and accumulate/have more and feel good about it if the ‘optimal end game’ is connected to a greater ‘we’ aspect <environment, society, sharing of that which is accumulated with less fortunate>. This mental bargaining is an attempt to alleviate the guilt that gnaws at the conscience of those who, mostly with good intent, want to do the best they can and accumulate the most wealth they can.

—–
“Guilt upon the conscience, like rust upon iron, both defiles and consumes it, gnawing and creeping into it, as that does which at last eats out the very heart and substance of the metal.”

Robert South

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Wealth & consuming is achieved with a balance of ‘what I could have had, but shared.’ This shared aspect shows an innate sacrifice of ‘me’, but not at the expense of success <or actualization>. Instead it shows a sharing of individual success. Successful wealth management <growth> shows ‘not too much’ by ‘I could have had more but I don’t.’

It also meets a Maslow thought: ‘I am successful – not everyone can be successful – therefore by being as good as I can be (which is better than many people) I am contributing to the greater good for those who cannot do what I can do.’

All the psychological mumbo jumbo aside. Guilt free accumulation, despite sounding like some moral relativism, actually does deliver a sense of fairness — fair to me and we. It’s not straight up altruism but its a version of individualistic altruism.

I called this basic attitudinal concept Community Individualism in 2010. And I still call it that. The seeds of this type of thinking have been planted and while it will most likely not prosper in current adult generations it will thrive in younger rising generations. It will be <at least in my eyes> the prevalent psychographic attitude every business will need to attend to in the future.

Hey. Interestingly if you google my ‘community individualism’ concept you will find a number of really well written articles and intellectual papers outlining the battle <tension> between ‘community’ and ‘individualism.’

I say interestingly for 2 reasons:

1. Because I believe there is an entire rising generation who is answering the battle for “us” <versus just ‘me’>. They are living it and have grasped it and are embodying how to be and do both. We <older folk> could not figure it out. They have.

2. I am the only one, I have found, who believes there is no tension, but rather an embracing, between community & individualism in this next younger generation.

Anyway. ‘Community Individualism’ or “Enlightened Individuality.” I will not bore you with everything I have written but give some relevant highlights to align everyone on my thinking.

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The post millennial generation (The Global Generation – others call it “Z”) will have been preceded by the two extremes of community and individualism. The worldwide web will enable a higher level of intimacy between cultures and globally dispersed local communities (or maybe, more specifically, individuals). We see this emerging even today (it just has not matured). Not surprisingly, this technology has transformed our worlds – empowering people with access to extensive circles of population as well as connecting in surprisingly personal and intimate ways.

My thoughts may seem extreme … but I believe the Millennial generation is “too far down the path” to be the Global Generation. They were the early adopters of a web based global community aspect and there will certainly be “cusp” generational citizens, but as a whole they are being bombarded with the vocal minority and don’t have the global counterbalance (I guess what I mean by that is I believe Millenials will still fall back on country cultural cycles as the subconscious place to go). Millennials will be open to a global community (which is the reason why I believe the Global Generation will be successful as they follow in their footsteps).

Remember.

Generations are not set by birth, but by accumulated experience over a lifetime. As Millennials will deal with a Crisis, the Global Generation will deal with the aftermath.

This balance of community and individuality will permit this generation to better accept and respect the choices made by individuals globally and yet strengthen local communities (I actually believe that will be represented by strengthened country patriotism). The community aspect will definitely lead to some cultural or geographical driven conflict yet the respect for individual choices elsewhere will balance the conflict within a “values set of rules.”

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All that said. As noted above I believe that while generations turn and attitudes evolve over time that the advent of the internet has truly enabled a new ‘mixing’ of an attitude and should enable new behavior. Interestingly the internet has not just changed behaviors, but also attitudes <in that we are now better able to judge others’ behaviors>.

Yeah. Transparency doesn’t just go in one direction <towards the bad guys … and ‘evil corporations’>.

And while the internet may appear to sharpen <or cocoon> opinions & beliefs it has actually made us more aware of issues and differences <whether we like or dislike the differences is a different issue>. It may have made us more defensive with regard to our own attitudes it has also encouraged us to go on the offensive to showcase our ‘moral cores.’

By the way.

This doesn’t mean a ‘flatter’ world. It means a more aware world. You can no longer just ‘be me’ and be invisible — me is now always visible.

This comes with some repercussions whether it’s protecting or projecting your image or character. The world today with its internet driven transparency forces us all to take a closer look at not only our behavior, but also what that behavior ‘begets’. Oh. This also includes what we purchase.

In the end.

Guilt free accumulation is an attitude <generating a type of behavior> that needs to be addressed if you are in business and want to innovate products & services … or just want to understand what attitudes which need to be tapped into in order to be successful.

Why should you believe me? I will end with what I started with … “an elevated expression of the inner voice which the different peoples of the Earth have heard in the depths of their being, a voice which conveys the vibrant compassion and wisdom of life.”

Listen closely.

Branding people may misuse the information and and others, like me, will caution the depth of this caring & inner voice.

But.

The inner voice of fairness is raising its voice to be heard. A lot of us older folk may try to shut it out, but the younger voices will be heard. And in being heard they will drive the behavior of the future.

Ignore this voice at your own peril. Ponder.