———–

===

“More and more I’ve become convinced that the great treasure to possess is the unknown.”

P. L. Travers

———–

Ok. We spend a lot of time in today’s world discussing a couple of things:

– Wealth:

accumulation and what is too much, who deserves what and what is valuable

It is natural to want to have a ‘treasure chest.’ And it is natural to look at other people’s treasures.

– Measurable outcomes:

objectives, milestones, tangible proof points

It is natural that in a world where pretty much everything seems in flux that we want to have some things that are tangible to measure progress and ‘what is.’

I begin there to suggest maybe because we are so obsessed with those things we over look that maybe the greatest treasure we possess is the unknown.

Uhm.

The unknown?

What could be … and what will be.

In other words – possibilities (not certainties).

I know. I know.

That is crazy talk.

Ok. Maybe it is a crazy thought.

How can something that isn’t real <yet> or something that you can’t articulate or hold or show be the greatest treasure?

This kind of suggests that curiosity is a valuable characteristic <not necessarily actual knowledge>.

This kind of suggests is what you don’t know is more valuable than what you do know.

This kind of suggests the highest value, and valued, things in Life aren’t what you currently have but something that could be presented to you n the future.

Regardless.

I imagine there has to be some balance (or at least proportional) between pragmatism and possibilities and between curiosity & knowledge <unknown and known>

That said. Within that balance, the liminal space or maybe the space between here and there I also would suggest resides a some sense of courage. Courage to accept the unknown, i.e., that there is nothing but this uncomfortable space called ‘the unknown’ <and some hope that something will be known at some point> and yet you can accept at some point that all is lost … and yet you forge on.

————-

“Nothing is lost if one has the courage to proclaim that all is lost and we must begin anew.”

Cortázar

————–

Yes.

I know.

It is quite possible I am making unknown sound daunting and with some taint of being lost or, worse, being nowhere, but in that possibility resides something. Something like … the bliss found in the unknown and the search and discovery of things yet to be known, uhm, possibilities.

Yes.

Yes.

I understand that the point of the quote isn’t really about residing in a world where one is completed blanketed in unknown but rather that there is a treasure to be found in things yet to be learned and explored and experienced. But I purposefully put an edge on the thought to make a point.

The point is that we put a really high value on ‘known’ in today’s world.

How much you know.

How much people can see what you know.

This means that we put a really high negative price toward what is unknown in today’s world. We make it clearly a personal deficiency or a ‘less than’ feature and often suggest unknown makes a person flawed in some way.

And both of those things are true from a societal judgement perspective.

Society does not make it easy to embrace unknown as a treasure.

Therefore to choose to think of unknown as a great treasure to possess you need to be prepared to often walk the path alone with many people pointing fingers at you <wagging usually> and many others deciding that you have failed in some way.

It is not failure. It is a choice.

A choice to believe that the Unknown is a treasure.

Ponder.

===

“What people don’t understand doesn’t exist.”

Jan Carlzon

——–

“Chance favors the connected mind.”

Steven Johnson

===

Ok. We chase a lot of things in business in search of ‘advantage’. We sometimes chase them so blindly and relentlessly we don’t even recognize the rabbit hole we have started running down. Differentiation is one of those rabbit holes.

Now. I have a warped perspective <it includes rabbit holes> with regard to differentiation and differentiating in the business world. I think it’s a shit objective. Ok. It CAN be a shithole objective. But suffice it to say I believe chasing differentiation is … well … yes … often a rabbit hole.

To be clear. I don’t dislike differentiation and I believe a well differentiated sustainable idea can dominate a market. But. Chasing differentiation seems to take on some fairly absurd efforts to attain the objective. In addition. I worry about differentiation as an objective because it points people in the wrong direction. If I were to kill this whole differentiation thing, I would begin by saying “define, define, define.” Define yourself with such a clear distinctive thought that permits you stand up and say ‘here is who I am.’

Here is the deal. Sometimes you may look similar to someone else. But more often you will look like ,well, you. And in a sometimes complex fragmented world where everyone is shouting how different they are <and people are becoming more & more cynical> distinctness can win. And more often than not you will also be, well, different. In addition. In today’s world about the only sustainable differentiation isn’t a thing, it is knowledge, thinking & what you have done with what you learn.

Regardless. The meaningless rabbit hole. In our blind pursuit of differentiation we can make some fairly absurd decisions with regard to thoughtless specialization, nuanced differentiation and niche definition. In our blind pursuit of differentiation we can gleefully land on some ‘spot’ and declare differentiation victory only to have it all negated because of lack of alignment throughout all aspects of operations. Attempted, or false/meaningless, differentiation is useless and distracting and a rabbit hole.

Bottom line on differentiation is the reckless pursuit of it encourages us to lie to ourselves, i.e., convince ourselves of ‘true difference’ when it is simply meaningless differentiation. And therein lies the worst of the rabbit hole. Pretending to not see the truth, or maybe <to be kinder>, to pretend it is what it isn’t.

—————

“… the person who pretends to not see the truth is committing something much worse than a mortal sin, which can only ruin one’s soul – but instead committing us all to lifetimes of pain.

The truth is not just something we bring to light to amuse ourselves; the truth is the axis munid, the dead center of the earth. When it’s out of place nothing is right; everyone is in the wrong place; no light can penetrate. Happiness evades us and we spread pain and misery wherever we go. Each person, above all others, has an obligation to recognize the truth and stand by it.”

Jacque Silette

—————-

That last point is semi-important because many business people simply ignore truth as they pursue this elusive <and debatably poor objective> thing called differentiation. Far <far> too many business people embrace acceptable doubt and the possibility that a stupid belief might have something going for it in the pursuit of ‘differentiation’ all the while completely ignoring something that makes you distinct <but possibly not different>, or, let’s call it ‘an obvious and rational truth.’ People ignore it because they believe it will get you nowhere.

Trust me. These are the meetings and discussions in which I often sit dumbfounded and silent and thinking ‘wow … the rabbit hole just gained a whole new crowd of loons.’

—-

“…I was calm on the outside but thinking all the time.”

A Clockwork Orange

———-

Our relentless pursuit of differentiating most often than not leads to an unimportant product feature <not what customers consider valuable>

–——-

“Differentiation is a unique quality, perceived or real, of a good or service that distinguish it from a competing good or service…”

Your Dictionary.com

——–

Look. I fully realize that the need to be distinctive and competitive are the reasons why the company needs to think about differentiation.  However, differentiation can take on so many faces there is no reason you should end up chasing down some rabbit hole for some elusive ‘this is what you MUST seek’ objective as defined by one expert <only to have another expert state unequivocally you need to chase another completely different shiny object>.

Suffice it to say, I can almost guarantee whenever someone brings up differentiation it is more often than not simply code for “please enter this rabbit hole.”

Next. The perfection rabbit hole. On a parallel course is a similar group chasing perfection often ending up in the same rabbit hole as the differentiators <can get awful crowded in that business rabbit hole>. The pursuit of perfection is an insidious rabbit hole. Its stench seeps into the darkest corners of an organization. And while the stench is enough to make anyone’s stomach heave most organizations have people with no real ability and yet strive to maintain an aura of ability under the guise of ‘seeking perfection for the good of the organization.’

More good employees are actually LED into the perfection rabbit hole than employees who actually CHOOSE to dive into the perfection rabbit hole. That said. Organizations are built over this particular rabbit hole. Every organization. It is the unfortunate burden of every organization to deal with the pursuit of perfection.

————–

“Just because you took longer than others doesn’t mean you failed.”

Hassann

—————

Maybe that is my biggest point about rabbit holes and business. Some of the things we seek most in business, whether it be differentiation or perfection or whatever silly thing you have decided will better your business, always seem to take longer than what you want. We get impatient. And if we get really thoughtful about this whole impatience we would realize that our aggravation is with Life and not any inability within ourselves <or even in assessment the foolish pursuit of this un-real reality objective>.

Note:

we SHOULD be more thoughtful about this more often … mostly because if we do not far too many of the wrong people get fired <the right ones> and too many of the wrong people <the wrong ones> get praised and encouraged to maintain the ‘pursuit’ for the good f the organization.

Regardless. Life does not suffer fools lightly. Life is oblivious to your impatience <and relatively indifferent to you in general>. And Life bleeds into any and every organization.

How does Life deal with the fools and silly impatient people? Rabbit holes. It gives us rabbit holes to chase after silly things and dive into in our relentless pursuit of attaining “it” and waste our lives wandering aimlessly within.

But here is where Business and personal Life diverge.

In personal Life you are responsible for the stupid choices you make. Choose to enter a rabbit hole and the issue is all yours to own. In business you can actually get shoved into a rabbit hole whether you want to or not.

All I can tell you is that when I hear someone leading a discussion about ‘how are we different’ and ‘what’s our differentiation?” I start swiveling my head around scanning for rabbit holes.

All I can tell you is that when I hear someone in the hallway espousing the need to pursue perfection I start swiveling my head around scanning for rabbit holes.

 All I can tell you is that when I am in a meeting and someone is discussing both differentiation and perfection I don’t swivel my head, I just sigh, because I know I am already in a rabbit hole.

That is business … and rabbit holes. Ponder.

==

“Stop looking for happiness in the same place you lost it.”

via creatingaquietmind

==

“Well I guess it’s only life,

It’s only natural we all spend a little while going down the rabbit hole. “

The Shins

==

“We don’t create a fantasy world to escape reality, we create it to be able to stay.”

Lynda Barry

==

Ok. We chase a lot of things in Life. We sometimes chase them so blindly and relentlessly we don’t even recognize the rabbit hole we have started running down. Happiness is one of those rabbit holes.

Whoa !

WTF.

Happiness is a rabbit hole?

Well. Suffice it to say happiness is a tricky thing.

Having it is awesome.

Seeking it is … well … a rabbit hole.

The search injects us with most of our everyday stress which means most of our stress has nothing to do with what we have, but rather what we don’t have <seeking what we want in other words>.

And while wanting a new car or some shirt or the cool new phone is a tangible ‘want’ <and not even close to sending you down a rabbit hole>; happiness is much more elusive. In fact. Much more elusive than you would imagine <or want>.

First. Our brains struggle to remember happiness in a realistic way. Semi-happy moments in the past take on a Life of their own and become exponentially happier in the memory. Yeah. Happiness has a wary relationship with reality.

Second. Our brains relentlessly tug at and tease out the minutiae found in unhappy moments. This, ultimately, translates into the fact we cannot seem to forget unhappiness and inevitably, because of that, do anything – include some absolutely absurd things – we can to avoid it.

Therein lies the rabbit hole. Life is not meant to be avoided.

Shit.

Life cannot be avoided <whether you try to or not>.

What do I mean? While we seek to control our own destiny and write our own fates … others grab our Life while we aren’t looking and write whole chapters for us that we can only look at and say “WTF” just before the inevitable ‘not written by us’ happens.

———

“Life is like a library owned by the author.  In it are a few books which he wrote himself, but most of them were written for him.”

Harry Emerson Fosdick

————

And all that ‘not written by us’ stuff keeps on getting in the way of what we want to write about happiness for our Life as well as it gets in the way of erasing the unhappy shit. This particular rabbit hole, this relentless pursuit of happiness, makes Life particularly difficult.

———-

“It hasn’t been easy, and it never will be. After all, every day is also a chance to slide back into the darkness. To live in ourselves and our regrets, instead of this moment. To run away from those that would help us and let self-hatred drive us back into isolation, despair, and destruction.

Nick Spencer

——

Every day is not easy and actively pursuing happiness shoves our happy ass in a slippery sloped rabbit hole faster than you can blink an eye.

Ok. As a corollary to chasing happiness, lets maybe call this the other rail on the tracks down into the frickin’ rabbit hole, is chasing simplicity <often believing this ‘elusive simplicity’ will lead to happiness>.

Is this a paradox in Life? Shit. I don’t know, but I do know the more we seek simplicity the more complex things tend to get and … uhm … the less happy we become.

Whew. Boy oh boy, talk about the slippery slope leading down to the rabbit hole of self-hell. Seeking simplicity is it.

Simplicity entices you day by day and even hour by hour. And each day you do not attain simplicity the more and more you look at it as some type of failure and you try harder and harder for something I am fairly sure you just cannot attain. Or if you can attain it … well … it doesn’t come from a book or some formula or even some sage advice from a friend, it is something more earned by living and attempting and finding.

Simplicity seems so simple and yet it inevitably takes much much longer to master than you feel it is supposed to.

Simplicity seems so damn easy that we, well, get impatient when it doesn’t happen.

Let me state that differently. We get impatient with Life. Uh oh. It’s not like we can dictate the pace & flow of Life <I will come back to this>.

The next problem?

Even if you actually DO attain some simplicity you are aggravated it took so frickin’ long. This is compounded by the fact that simplicity is one of those weird things that as soon as you attain it you start hearing other people say “geez … why did it take you so long to figure THAT out?”

————–

“Just because you took longer than others doesn’t mean you failed.”

Hassann

—————

<I use this quote to close the rabbit holes business post too>

And maybe that is my biggest point about rabbit holes and Life and reality.

Some of the things we seek most in Life, whether it be happiness or simplicity or whatever silly thing you have decided will better your Life, always seem to take longer than what you want. And we get impatient.

And if we get really thoughtful about this whole impatience … we would realize that our aggravation is with Life and not any inability within ourselves <or even in assessment the foolish pursuit of this non-real reality objective>.

Life does not suffer fools lightly. Life is oblivious to your impatience <and relatively indifferent to you in general>.

How does Life deal with the fools and silly impatient people?

Rabbit holes.

Life gives us rabbit holes to chase after silly things and dive into in our relentless pursuit of attaining “it” and waste our lives wandering aimlessly within this hole with slippery walls and minimal handholds to help us climb out of it.

Well. That summarizes reality … and rabbit holes. Ponder.

=====

“It’s dark because you are trying too hard.

Lightly child, lightly. Learn to do everything lightly. Yes, feel lightly even though you’re feeling deeply. Just lightly let things happen and lightly cope with them.

I was so preposterously serious in those days.

Lightly, lightly – it’s the best advice ever given me. So throw away your baggage and go forward. There are quicksands all about you, sucking at your feet, trying to suck you down into fear and self-pity and despair. That’s why you must walk so lightly. Lightly my darling… “

Aldous Huxley

=====

Life truths.

Hard and lightly.

Haste with patience.

Forward diagonally.

Happy and sad.

Success and failure.

Right and wrong.

Thinking and doing.

Dreams and hard work.

Whew. This means that the truly great things in Life may be a coin you can put in your pocket — a coin made up of two sides and two faces.

Yeah. Life is usually a combination of opposites fighting a tug of war moment to moment. I bet no one told you that when you were growing up.

Far too often we are told the secret to life is one thing.

Far too often someone is not telling is the truth <or maybe they don’t really know the secret to life?>.

Th truth is Life <and business also> is a wonderful, maddening blob of inconsistency.

The only way to survive , and not be totally boring, inept or a hermit, is to steal a little of something from both sides and do your best to proportion it all out in the end.

Proportional?

I need some sadness to recognize true joy <only I certainly don’t want to dwell on sadness nor walk around as Happy the Clown every minute of the day>.

I want a leader who is energetic and demanding and cajoling, pushing, shoving, pulling, inspiring people toward a horizon < but I want the moments of idle strength and compassion intertwined>.

I want to work hard … so hard the muscles, brain and/or physical, are strained and hurt … and get to maybe get a glimpse of one of my dreams on occasion <so I can dream a little when not working hard>.

I want people to play hard and play to win <in any endeavor> … but do so with grace in victory & loss, with sportsmanship & fairness and respect for the game.

I want, well, it doesn’t matter what I want. Pick your ‘hard-lightly’ Life combination. I guarantee you will find the most interesting people, most interesting experiences, most interesting moments, most interesting anythings are a reflection of this ying-yang combination. Life is meant to be lived, and experienced, hard & lightly.

Now. By the way.

Just because Life is meant to be lived this way doesn’t mean it is easy to actually live it that way. Living hard, or living lightly, is not only addictive, but also often generates a sense of ‘lostness’ when shelved for a bit.

Why lostness?

Well. It is mostly fear that we will not refind or regain it therefore we hesitate to ever let it go from the way we currently live our Life.

So what do we do? We ‘take a break.’

We ‘get away from it all.’ In other words instead of seeking some ‘how we actually live’ balance in our lives we just step away from the way we live our Life by simply not going lightly <if we typically go hard> or not going go hard <if we typically go lightly> and we don’t do anything other than how we live our Life so, ultimately, we just choose to do nothing to ‘recharge.’

I would suggest that you don’t need to ‘take a break’ to recharge, but rather if you seek the proportional ‘yang’ to your ‘ying’, well, you will find additional purpose as well as your ‘ying’ takes on an entirely new image n your eyes & mind.

• *** note: proportional versus balance: I purposefully use proportional rather than balance because on an individual, person to person, basis it is rarely a 50/50 split – even over time. everyone customizes their life between hard & lightly as is appropriate to their personality, ambition and life desires. once again, this is rarely 50/50 and everyone should just seek what their optimal proportional mix is.

Regardless, just approaching Life one way means you miss out on what is most interesting in life – going hard & lightly.

Aw shit. Look. All I really know if that if you can figure out how to go hard and tread lightly at the same time, you will most likely be successful in business & in Life. You will most likely be appreciated, respected, sometimes liked and certainly not hated. I know … I know … the ‘tread lightly’ part is really really hard if you like to live Life going hard.

But.

As I just told someone go hard for the things you want and dreams you seek to reach toward and if you continue to do these things for you, knowing that your moral compass is set correctly and that your instincts with regard to ‘what is right’ versus ‘what is wrong’ are good, you will be happier and the people around you will rarely be disappointed.

Ponder.

=================

“Capitalism is the only engine credible enough to generate mass wealth. I think it’s imperfect, but we’re stuck with it. And thank God we have that in the toolbox. But if you don’t manage it in some way that incorporates all of society, if everybody’s not benefiting on some level and you don’t have a sense of shared purpose, national purpose, then it’s just a pyramid scheme.”

David Simon

=================

“It’s not personal. It’s strictly business”

The Godfather

==================

I do not get (understand) investing, VC evaluation and startup support in general. Ok. I get it, it just confuses me. And I say that having:

• Been on both the good and the bad side of a VC takeover: buying out a profitable business seeing an opportunity to make it more profitable by running it better & buying out a business to break it apart to make money
• Been in multiple startup incubators (B2B & consumer) and seen a wide range of technology to non-technology startup ideas (good and bad)

All that said. Don’t ask me to explain how startups get funding, how VCs evaluate & invest nor how some ‘successful’ startups continue to get money <although this piece, “What I wish someone had told me about Venture Capitalists‘, does a nice job>. No matter how many times I’ve been involved in the process or been asked to evaluate businesses, I seem to be on the wrong side of the evaluation ‘brain.’ Why? Well. That has an easy answer. I like businesses that make money as in ‘profit’, not revenue, as my main criteria. Doesn’t mean I don’t care about revenue or the bullshit buzzword of the day, ‘scale’ (which is simply another bullshitty way of saying ‘growth’), but I like to stack profit dollars on top of profit dollars rather than cross my finger a business will cross the ‘making lots of unprofitable revenue’ Rubicon to the ‘hey, all this revenue is now profitable’ side.

** note: the exception would be what I call the ‘enabler idea products.’ These are the products which I usually call, in my non-startup pea like brain, the engine part ideas. They see the world as an engine and they develop parts which can replace existing parts or be inserted into the engine to make it run more efficiently or effectively – software ideas often fit this criteria.

What I will say is that the startup industry has become a master pyramid scheme in which the investors hope that one of the pyramid scheme bets pays for all the other bad bets. And you know what? Sometimes they do. And you know what? More often they do not. They have made capitalism a pyramid scheme. They encourage us to view business, all business and the economy, as one big gambler’s bet. And because they do they have reshaped the larger economy (forcing larger businesses to view innovation as a gambler’s bet too – if not their own business).

You may think I may be misguided or even wrong. But play a game. How many well known ‘successful’ technology startup like businesses are making a profit? Amazon? Kind of. Uber? Nope. Wework? Nope. Shit. Go into the best startup incubators, maybe even audit Techstars (who I like and admire). How many are making a profit (but showcase revenue)? Zero (okay … not many). It’s a gambler’s game. American capitalism has become a pyramid scheme. Can big business benefit? Sure. They can look at the gamblers and then buy the winners and absorb them. It limits their innovation ROI risk, but costs them in the purchase.

** note: I would suggest that many larger businesses are actually more well positioned to develop these more successful ideas but they tend to either (a) have a poor new idea evaluation process or (b) do not approach ‘startup idea innovation’ in a way that enables the focus & investment needed to make it successful.

To be clear. Companies like Techstar basically serves as the big business ‘brain’ that a small startup cannot afford.

That said. Even the exceptions I highlighted, the enabler idea products, are a gamblers game.

Here is where this version of pyramid scheme has an even darker underbelly. Conflicting interests. This new model of capitalism is an attempt to get around inefficiencies and costs imposed by larger business, but creates an ambiguous allocation of rights, and ownership as well as an ambiguous business model. Simplistically, everyone is in to get their money (let’s call it at its worst: greed). Even if the founder/owner truly isn’t overcome with a greed muscle and simply is in it for the idea, there is a dilution of control (under the guise of ‘freedom to innovate that engages a market that doesn’t yet exist’). This is nuts. Fringe business malpractice, but, simplistically, nuts. As I have noted most of the most successful businesses, and profitable ones, aren’t particularly disruptive at their onset nor do they ‘think outside the box’, but rather see the box and reconfigure it. And they make money.

I call this lazy capitalism (when I am being generous) and pyramid scheme capitalism (when I am not being generous).

** note: this pyramid scheme has a variety of bloodsuckers. For example, I have sat in on or eavesdropped on dozens of business people looking to pick the pockets of founders – the social media structuralists, the PR scale people, the ‘organic growth’ disruptors, the brand builders, the startup marketing futurists – who slither their way into founder’s (investors) wallets.

Look. I am all for startups with appealing ideas and driven founders getting the expertise they need quickly and the funding necessary to give them some traction that they may otherwise would have no access to. But over 80% of startups fail because, uhm, there is no market for their idea. and, no, this isn’t because they see a future no one else can see (i.e., they are visionaries), but rather because THERE IS NO MARKET FOR THAT IDEA.

** note: I have never seen an angel investor or any investor sit in on those ‘pick pocket presentations’ I mentioned in my last note. If they did, they would not only hear how stupid (nonexistent possible success, i.e., ‘no real market for that idea’) some ideas they have invested in, but would also watch a pick pocket in action.

The flow of money into the startup world is absurd. I look at that money and can only dream about what it could do if invested elsewhere. But it will not stop. Why? Greed. That’s what pyramid schemes work in the first place. Greed. Easy money. All that bullshit.

There has to be a better way – and there is. Startups have a place in the world and investing in them in which dreams turn into viable businesses is actually good for capitalism. It’s a funded Schumpeter Creative Destruction and I love that. Family companies have, and should have, a new lease on life. Public companies SHOULD be challenged as they try and squeeze out more profits through their operations in a variety of misguided ways. Short term mentality, archaic hierarchies, status quo onerous non-digital business models should be gamed out. All that said. A pyramid scheme non profitable lazy capitalism startup investment model is not the way to do it. An insurgent economy should be a hybrid of smart idea, money making, startups and large public company smart non-standardization (I hesitate to call it agile so let’s say adaptable, antifragile) money-making longer-term business sense making.

===============

“A job is the ultimate pyramid scheme.”

Ken Poirot

=================

I believe we are seeing a shift in the underpinnings of the business world. I may not agree with all the “its about culture” people or the “purpose over profit” people, but I do believe, and have for quite some time, business is transitioning from an outcome only mentality to more of a “business is more than just business” mentality. I do believe technology is playing a role and while not in the ‘digital transformation’ camp I believe augmenting humans and thinking-conceptually-sensemaking is edging its way into the ‘way we do business.’ Someone said awhile back that business is learning that to ‘outbehave’ is the path to better performance. Within that idea is part technology and part people. Within that idea is where the startup world may find its most fruitful investments – ideas that outbehave created by a mindset that seeks to outbehave the status quo (ethically & service). Ponder.

=======

“Aesthetics is the shop window, ultimately, if there’s nothing in that shop, it has no longevity, do you know what I mean?”

Geri Halliwell

———————-

Well. Of all people in the world I never thought I would read ex-Spice Girl Geri Halliwell <Ginger Spice?> saying something relevant to business and actually use it to write something.

Anyone who has ever worked with me has heard me use the “fluff and fold” reference.

Fluff is the aesthetics.

Fold is the value.

Fluff is puffery.

Fold is the substance.

Look. We like the aesthetics. Maybe even love it, adore it and bond with it. But without the fold, the value and functionality, we end up disappointed in the aesthetics and will inevitably move on to the next thing to adore. In other words, we just see the fluff.

And, while I have never articulated this thought like Geri, I have tried to say it over and over and over again in meeting after meeting after, well, meeting. Perception is not reality. Reality is reality and if your aesthetics don’t match reality you are screwed.

I do know it is one of the most consistent discussions in business positioning, selling and marketing. And it will continue to do so because there is a natural tension between “fluffers” and “folders.”

While the most strident of each wish it would be 100% at the exclusion of their kindred enemy, most of everyone fall into a natural 80/20 versus 20/80 Pareto rule.

A fluffer understands that substance is necessary, just maybe as a period at the end of the interesting fluff.

The folder grudgingly accepts that aesthetics are necessary, just maybe as a “once upon a time” entrée to the main story of substance.

It really doesn’t matter which side you fall on in this discussion the debate revolves around the same issues time and time again:

• If they are not interested <sometimes confused with ‘entertained’> they will not pay attention
• Everybody is stressed for time and if you don’t engage them in the first 10 seconds you have lost them <a hyperbole statement at best>
• People are tired of bullshit and just want you to cut to the chase <flawed logic because this assumes substance/rational sell itself>

But regardless of how often all of us fall into this tired argument, this is where most trains go off the tracks.

Suffice it to say, businesses get mesmerized by aesthetics.

If I hear one more quote about “first impressions count” or “they have to like you before they can enter into a brand dialogue” or, well, any of the semi-intellectual strategic crap that flippantly gets tossed around like the newest office toy sitting on the conference room table … I will puke.

In the simplistic dialogues that take place you inevitably find people debating what is more important — when it isn’t a matter of importance; it is a matter of balance <or proportion>. And, yet, while I sense we all know that balance is the answer we seem to consistently slide down the slippery slope of fluff under the guise of “the substance is complex and we need to simplify!”

Huh?

Everyone wants ‘the one thing.’

Everyone wants ‘the formula.’

Nuts.

That is what I say to that.

Nuts.

Substance is substance. I am not suggesting you have to serve it up in some complex unpalatable way, but substance, more often than not, is not simple. And if we try and simplify substance too much, uh oh, it becomes … uhm … fluff.

In the end.

You cannot just have fluff.

You cannot just have fold.

You have to have both in some form or fashion. And more often than not there is no formula, but <I have to tell ya> if you can balance your fluff and fold in a quasi-50/50 split <maybe 40% fluff & 60% fold> you have a very good chance of delivering relevant information in a palatable way.

Oh. That word may get me in trouble … “palatable.”

Look. I am clearly in the substance <fold> camp.

While I enjoy the fluff I find that it maddeningly takes up an excessive amount of energy and focus away from substance <fold> which is inevitably what represents the effectiveness of whatever idea you are sharing.

But I have also learned, and have the scars to show, that ideas, even great bigly ideas, do not explain themselves, do not sell themselves and are often not attractive in their black & whiteness. I have learned that, while starkness has its time & place, businesses <and people in general> engage with things that have a more rich & royal hue.

I imagine all us business folk should remember the famous words of that ex-Spice Girl Geri:

Aesthetics matter … but … if there is nothing in that shop … well … there is no longevity … is there?

Stick with the Spice Girl advice and you may actually do well.

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“The advantage of the incomprehensible is that it never loses its freshness.”

Paul Valéry

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“The moment you decide an event is impossible and therefore stop directing your attention to it is the moment when it will take place.”

General Petro Grigorenko

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“This may be the most important proposition revealed by history: ‘At the time, no one knew what was coming.”

Haruki Murakami

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Well. I have lots of discussions about the future with people and it continuously surprises me on how confident people are with regard to what will, or will not, happen. In fact, I find it slightly incomprehensible until I remember that the incomprehensible, in all its forms, has a certain allure.

The incomprehensible has a certain freshness of inevitable believability that some people are addicted to <and blind to the possibility it will never happen>.

Uh oh.

The incomprehensible has a certain inevitable un-believability that some people are married to (and blind to the possibility it could actually occur>. The incomprehensible appeals to both those convinced it will never happen and to those who are convince it will happen.

Now. That said. We attack the incomprehensible in a variety of ways trying to comprehend it.

Research/experimenting

Innovation methodology: stage gating as an example

Pick your “assessing likelihood of incomprehensible” methodology but, well, 90% of new businesses fail, over 60% of new products fail and The Law of Unintended Consequences guarantees the unforeseen is almost more likely to happen than the foreseen. Yet. Even all that knowledge doesn’t slow us down one bit with our love/hate relationship with the unknown, i.e., the incomprehensible. We love the thought of finding something that seemed incomprehensible. We love that ‘holy shit’ feeling.

Here is the weird thing. Despite our love of the incomprehensible we plan our days to the minute, plan projects and tasks in excruciating detail and ‘plan out’ to eliminate any risk and uncertainty and, well, incomprehensible we can feasibly plan out. I would point out that all this really does is foster the timeless tradition of second guessing and seeking blame as soon as the incomprehensible occurs.

Regardless.

The incomprehensible always remains fresh because, as a Life truth, it consistently confirms to us that at no time no one knew what was coming.

Yup.

You can be pessimistic <and be proven right … or wrong>.

You can be optimistic <and be proven right … or wrong>.

But, in general, before being proven anything, you are guessing. Sure. You can make an educated guess, and the odds may be higher or lower based on what you decide to do, but someone is lying if they say “I knew it was going to end up that way” or “we should have seen that coming.”

That’s bullshit. We do not know. We often guess <sometimes well, sometimes not so well> under the guise of planning. Maybe worse is we often guess under the guise of ‘scrutinizing history.’

Uh oh. A fact.

‘History teaches by analogy, not identity.’

Henry Kissinger

People tend to mistake a study of history, or a historical moment, for proof of what is to come and, in fact, it sure does look like a frickin’ smart thing to do when going backwards in time and connecting dots <even when the connection is tenuous at best>. But, just a reminder about what Hank said: History teaches by analogy, not identity. This means that the lessons of history are never automatic or formulas for the future. The truth is that they can be apprehended only by admitting a range of multidimensional factors <unique context matters>, assessing the significance of each factor <individually and in combinations – I believe that is called “complimentarity”> and that the answers we obtain will never be better than the questions we pose.

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“From this, one can make a deduction which is quite certainly the ultimate truth of jigsaw puzzles: despite appearances, puzzling is not a solitary game: every move the puzzler makes, the puzzlemaker has made before; every piece the puzzler picks up, and picks up again, and studies and strokes, every combination he tries, and tries a second time, every blunder and every insight, each hope and each discouragement have all been designed, calculated, and decided by the other.”

Georges Perec, Life A User’s Manual

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Like it or not situations exist in time more than in space. At any given moment a moment is but a collection of individuals and things bringing to bear all their collective experiences and things. Reassembling that multi-dimension of ‘collective’ is next to impossible. What this means is that when viewing the past incomprehensible, trying to make it comprehensible, you will find it is contingent to a unique set of factors.

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“For the lessons of historical experience, as of personal experience, are contingent.

They teach the consequences of certain actions, but they cannot force recognition of comparable situations.

Henry Kissinger

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Uhm. Cannot force recognition of comparable situations.  This is why I scratch my head when some people are so sure on the future. If the incomprehensible is contingent upon a unique set of factors than you would have to be able to look into some crystal ball which unravels what will BE unique (that is impossible isn’t it?) to see what the future configuration of contingent factors is.

Well. That’s nuts. No one can do that.

In the end.

I believe all of us would probably like to have a better sense of how to plan for the future and to better understand the best and proper actions to take to maximize the future in some form or fashion.

Therefore we do the best we can, most often that means examining the past to assess actions affecting the future, trying to understand consequences for our decisions yet to be made. The intent is good and true.

However. We should never confuse honest intent with ‘what is right.’

We simply hear the echoes of footsteps but never meet their owners until they actually enter our lives. And, frankly, you cannot control all that ‘are coming by and by into our lives.’ At each point in time no one knew what was coming, therefore, no one can truly know what is coming. I imagine it is helpful for us to remind ourselves on occasion that just when we are absolutely positively 100% sure that something is impossible or incomprehensible — it occurs.

Just remember this about the incomprehensible. We don’t know what we don’t know AND we don’t know half of what we really do know. It is difficult to accept the fact that today, in the moment, in the middle of change, no one … let me repeat … NO ONE has the right answer. We are simply asking the right questions at the moment and doing our best to adapt as we learn.

And therein maybe lies the greatest lesson about the incomprehensible – change is about adapting.

Sure. Having a vision is good and there are multiple ways to reach the ‘end game. But, in the end, change is change and the incomprehensible is the incomprehensible. Plus. If we knew exactly what the change was and what was needed and what was truly incomprehensible and what wasn’t, well, we would be really smart sonuvabitches, wouldn’t we ? Almost incomprehensible to think that though. Ponder.

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Prouver que j’ai raison serait accorder que je puis avoir tort. -Pierre Augustin Caron de Beaumarchais

“Proving that I am right would be admitting that I could be wrong.”

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“We cling to our fairy tales until the price for believing in them becomes too high.”

Ransom Riggs

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“The best way to expose our ignorance is to hold on to biased ideas and opinions, because we fear giving the upper hand to the other side.”

Charles F. Glassman

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Business is a tricky combination of adapting and consistency.

Suffice it to say discerning what to keep and build some consistency, and what to change or adapt, is, well, the key to creating a successful business.

Letting go of shit is difficult. We all know that.

But. Knowing when to hold on to something is just as difficult.

Simplistically:

<1> many organizations are burdened with older employees who tend to hold on based on their experience, and

<2> many organizations are burdened with younger employees who tend to let go of existing ideas and opinions based on their lack of experience.

Both sides are stubborn, fearing to give the other the upper hand.

And that is where business really needs to get its shit together. This whole ‘upper hand’ thing.

Because success isn’t about compromise it is more often about good ideas winning no matter where and when and who they come from.

When someone or a generation feels like they have the power, or run the risk of losing power, they do stupid things. Obviously, the business pays the price, not the person doing the stupid things. That is why adapting and selecting what to be consistent about should be about anything but power. It should be about creating a culture & organization in which old & new is debated and ‘the good of the organization & business’ decides what to hold on to and what to let go of.

Far too often the power structure in a business <and this can be one individual wielding an inordinate amount of power or an age group/cohort fighting for their space> holds the ‘fairy tale’ success formula, uhm, until the price for believing them becomes too high.

Sigh.

Unfortunately that moment is often too late to ‘fix’ what has gone wrong.

Regardless. A business’ success, and flaws, is typically driven by a couple attitudinal things  <a> a general feeling that you could be doing better and <b> the virtue of the participants.

Doing better.

There is gobs of pressure put on a business both internally and externally. Internally <be successful or be fired> and externally <the market is brutal on any business which does not show growth>. Even if the business has been steadily improving someone will be hammering away on either how terrible things are or how much better it can, and should, be.

Virtue of participants.

A business, in order to function efficiently and effectively, is dependent upon the virtue of the participants. A lack of virtue engenders wasteful transactions, wasteful actions and breeds an overall monitoring cost which can paralyze an organization from any movement or adaptation.

Both of those things I just shared are power. They both have the power to do good, and bad, for a business. What I mean is that the price for believing, disproportionately, in doing better is virtue-driven – that can make the price too high to meet simple ‘doing better’ objectives.

Power, ultimately, resides in, and will always, identifying what should remain consistent and when & where to adapt. All of that is organizationally driven and not individually driven. And yet … it is the individual who must assess all actions & behavior with the intent to always seek when ‘the price in believing something becomes too high.’

In the end I would simply note that the strongest most powerful thing you can do for a business is to understand that doing better with virtue can work.

This is not a fairy tale.

Just know there are no shortcuts and it isn’t easy — you have to work for it.

You have to find ways <just having it as objective will not work>. You have to somehow do something, sometimes anything on occasion, all the while keeping your head on straight and go do something that saves … well … the business <which is kind of like saving the world>.

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“I am not afraid of my truth anymore and I will not omit pieces of me to make you comfortable.”

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Alex Elle

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So. Being yourself is a tricky topic. In business, Life & deciding what you want to do.

I know <I know>.

Seems like “being yourself” should be simple. Like ‘breathing’ type simple.

But it’s not. It’s not because there is a constant struggle between an internal part <’who am I’ type shit> and external <figuring out how ‘who am I’ should actually act in public>.

For example, one of my favorite young writers, Jamie, describes herself this way:

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I’m a writer, pretty much by process of elimination. I am also a professional aspirationalist.

That’s not a word, but I’ve made it into one, since there was nothing that could quite describe me because I didn’t want to say I’m a “professional dreamer” because that sounds like some hippie shit.

I have aspirations, like, lots of them. If you’d like me to create a TV show, get in touch with me. How about publishing my memoir? Get in touch. If you are from The Ellen Show, I will, of course, accept your interview and would be delighted to dance it out with my girl, so long as she doesn’t prank me by making me eat cilantro. In fact, I want no cilantro in anything.

<Jamie Varon>

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Professional aspirationalist. Not ‘professional dreamer’ nor ‘professional pragmatist.’

Ok.

Professional aspirationalist is just awesome.

If I could ever vote for a new term, that would be it. It’s fucking awesome. It captures the essence of restlessness & hope & striving & unlearning &, well, all the things I believe are good and healthy with a person seeking to be better tomorrow than they are today.

What I truly love about it is that she came up with a term to capture her “self.” I love it because being yourself, and even recognizing who ‘yourself’ is, is hard. And when I say hard think even harder than maybe becoming a Navy Seal type hard.

……….. self …….. an entanglement of nuances ………….

It is incredibly hard because the truth is that ‘my truth’ , more often than not, is most likely an evolving tangled web of characteristics which, as it evolves, simply becomes more tangled <rather than untangled>.

Yourself is constantly adapting to new learning, new learning about things and new learning, and unlearning <changed beliefs, opinions, attitudes, perspectives>, about oneself.

That’s why I love professional aspirationalist.

True north on Jamie’s compass is defined. And its not a destination, but rather it is a direction.

Aspirationalist is a moving target. It is restless and unmoving at exactly the same time. It is an adventurer with some pragmatism. It’s not being on Ellen <although she would be delighted to do so> because once that happens there will always be something else.

Being an aspirationalist means not only having dreams, but dreaming … oh … and doing.

Yeah.

Doing. As in doing lots of different shit.

Uh oh.

That also means … well … increasingly more and different dreams <and aspirations>. And increasingly doing more and different shit. Dreaming and doing. Lots of different dreaming and doing.

In the end <to me> being a professional aspirationalist means being a restless soul. Restlessly seeking, traveling, doing, thinking. Professionally constantly in motion <mentally or physically>.

I love it because it captures my personal belief that becoming ‘better’ as a person is experiential rather than tangible <although tangible ‘doing stuff’ is certainly a component>.

I love it because it isn’t for the faint of heart.

And isn’t what truly being yourself is all about? Having some courage to even suggest ‘I will not omit things just to make you comfortable.’

Professional aspirationalist reminded me of this other quote:

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“I am a world that cannot be explored in one day. I am not a place for cowards.”

Caitlyn Siehl

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Yes.

Being a professional aspirationalist means you are not a place for cowards.

Anyway.

I wish I had come up with this word, but I am not as talented a writer as Jamie.

I like it for its sense of Life’s paradox. Paradox in that it is independent and dependent at the same time.

I like it for it’s sense of Business’s paradox. Paradox in that success in business is a combination of stillness, at the right times, and movement/restlessness at all times.

I like it because at its core it doesn’t mean shunning the world and simply being a dreamer. It has rich & royal hues of reality threading its way through its fabric.

I would like to believe I am also a professional aspirationalist.

Now.

To be clear <because Jamie is correct the word selection was thoughtful to avoid the ‘hippie shit’>. Pragmatically, we aspirationalists do seek <some> approval and acceptance <ohhhhhhhhhhhh shit>.

Accept what I just wrote <that last sentence>. Don’t fight it <even if you are one of those who say ‘I don’t give a fuck what anyone thinks”>.

Because you do care.

Whether you like it or not, whether you think it is right or wrong, whether you think it is a good thing or bad in that it makes you ‘weak’ in some way, just get it set in your head – in some form or fashion – we care.

Don’t worry … we all care <not just aspirationalists>. We all care what the people around us think about us. And by ‘people’ I mean everyone from those closest to you <who would most likely accept you in any shape and form you ended up in … but you don’t want to disappoint them> to society overall <there is some value in gaining credit for who you are and what you do>.

Some acceptance from others feeds our self-esteem & self-worth <and all that Maslow stuff>.

Ah.

Please note I used the word “feeds.” Approval and acceptance is not the only nutrition necessary for a healthy esteem and worth.

It is simply one part of the diet.

Even we aspirationalists need a balanced ‘self diet’. We do not seek sole value from proving ourselves to others. And we don’t accept sole value in and of ourselves.

Being an aspirationalist is … well … the paradox. Independent dreamer with some dependence on external cues as to the value of our aspirations.

We want to fit into the world on our own terms.

Regardless.

What a description:

                       Professional aspirationalist:      I am not afraid of my truth anymore and I will not omit pieces of me to make you comfortable. I am a world that cannot be explored in one day. I am not a place for cowards.

We need more of these people in our world — in Life & in business.

Me? I will continue living life, trying to do good shit in Life & business, as a Professional Aspirationalist.

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“If you dig deep enough, you’re going to find that everyone’s a sinner.”

Logan Echolls

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This about the fact people are imperfect, rarely 100% good, and the fact we all may be a sinner but still good.

** note: I am not using sinner in a religious framed way.

I agree with Logan (who was a character on Veronica Mars) that if you work hard enough you will find something bad, dubious, possibly unethical, in everyone’s past or even present. But you know what? It doesn’t really have to do with ‘sinning’ or being a sinner.  It is just that we all have flaws. Just to be clear. It is most likely if you dig deep enough you will also find everyone is basically the same and we all have hopes & dreams & insecurities. That said. If we accept the fact everyone is a sinner, our past is flawed in some way in which the standard human being would judge it is ‘guilty of something’ then you have to accept the fact no one is innocent.

“No one is innocent … Life is more about how you bear the guilt.”

Jacques Silette

Uhm.

No one is innocent.

Ponder that.

That means every one of us sinners carry some burden of ‘not innocent’. This seems relevant as:

• more and more people in today’s world are meticulously rummaging through other people’s pasts to find moments in which they were ‘guilty’ of something
• more and more people in today’s society appear to investing a lot of energy suggesting they are guilty of little, if not anything

Well. That is kind of bullshit. No one is innocent. We are all guilty of small, medium and even some large things. Therefore. It within that last sentence of the quote in which resides the larger Life thought.

Your life can be defined by how you bear that guilt.

It is the larger Life thought because “defined by” is actually “choices”. All the choices we make everyday in the little and the small as well as in how we judge ourselves, and our actions, and other’s actions. So we make all of these choices, one by one, dozens & hundreds over time, all the while accumulating some aspects of non-innocence.’ From that point on it becomes how we define it:

Do you ignore it?

Do you make excuses?

Do you deny it?

Do you worry about it?

Do you keep it secret?

Do you use it to motivate?

These are questions that reside within each of us <whether we elect to admit that they exist or not>. These are the questions that define how people bear the guilt.

Oh.

The one that is probably most important?

Do you even recognize you are not innocent?

I think in today’s world where we seem to rush to blame people and judge them guilty of something <often justly> we tend to push our own lack of innocence, in whatever degree it may exist, into some dusty corner of our mind. But I also believe there is an even more dangerous thing many people do and that is justifying their own past behavior & actions as ‘not so bad’ which is basically assuming, well, innocence.

What that means is, I imagine, there are many more people who don’t even know they are ‘not innocent’ of something than there are those who bear the guilt. I imagine this because bearing some guilt is a burden. A burden not just as a weight, but it also can bear some emotional erosion aspects if you are not careful.

While those who bear the guilt can sometimes be eaten away from the inside as they think about it, I would suggest there are many more minds being eroded by the unseen, unrecognized & unaccepted shadow of guilt which dogs each step one takes.

This comes to Life in a variety of ways.

It erodes in a way that when shit happens to them <because the guilt actually affects their behavior in some seemingly small ways> they scratch their head and wonder why.

Some of these people think fate is against them.

Many of these people think Life isn’t fair.

Many of these people never look at themselves, or to themselves, as the issue … just everything else.

Many of these people just look at others as ones who should be guilty <“I never did anything that bad”>.

All of that is sad to me. Mostly because people’s burden of guilt is most likely something manageable if the person would only take the time to face it — face the guilt and eliminate that weightless, but diminishing, shadow following them and choose to carry it instead. I honestly do not know if people ignore their ‘lack of innocence’ or place their sin in a third person way <region does this> because they don’t like the thought of it or they don’t know how to explain it or maybe its simple embarrassment or it could even be they DO see the burden and do not want to accept it.

Look.

We all have guilt for something. None of us are innocent. The something could be big or it could be very small. But that is the funny thing about ‘not innocent’ — its size doesn’t matter.

Normal laws of space & weight do not apply to ‘not innocent’. A sliver of ‘not innocent’ can bear the same weight as a mountain of ‘not innocent’.

We should all take a moment, every day in fact, and remind ourselves, especially before we jump to judging others, that if you ignore the degrees & dimensions of the guilty — none of us are innocent.

But, most importantly, once you accept no one is innocent <self included> what truly matters is how one chooses to bear that weight.

“Learn to be what you are, and learn to resign with good grace all that you are not.”

Henry Frederick Emile

In the end. One of the hardest things in the world for anyone is to embrace their flaws, their sin. Each of us ‘are not’ a lot of things. Recognizing those things is actually pretty easy. We notice them all the time. I guess the difficult part is accepting them. and resigning yourself to ‘not being something’ with grace. Being able to do that is a full measure of one’s character. And maybe that is what ‘being a sinner’ or ‘no one is innocent’ is all about – character. To accept our flaws means to accept some burden possibly demands character. I do wish more people would accept we are all not innocent and begin judging people more on how they carry they bear the guilt of their sin.