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“Sometimes one just gets tired of fleeing.
The world’s very small when you don’t have anywhere to go.”
Carlos Ruiz Zafon
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Fujhi, poudes; escapa, non.
<flee, you may; escape, you cannot.>
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So. Meta and the metaverse is now upon us.
Let’s be clear. The main lure of the ‘metaverse’ will be escapism – escape from decisions, reality, uncertainty. People seem to increasingly seek to throw up their hands and step back as they increasingly feel like the world is in more turmoil than ever (it’s not, that’s perception, not reality). And in doing so more people will increasingly seek escapism – from accountability in business decision-making as well as accountability for dealing with Life. So let’s maybe call the Metaverse a fleeing destination.
But. “Fujhi, poudes; escapa, non <flee, you may; escape, you cannot>.” I say that because in today’s world fleeing anything, in life or business, is tough. While it may seem like a great big expansive world, the shit that we have a tendency to flee either has some special ray gun that shrinks the world or it is so much faster than we are that it can appear before us no matter where we flee.
Which leads me to fleeing the stuff that matters.
There’s a lot of navel-gazing these days. I mention navel gazing because I often think navel gazing is simply a version of fleeing. It often constitutes too many conversations about things that don’t matter and not enough about things that do, in other words, fleeing the shit that matters. The metaverse now offers us an opportunity to step into some alternative universe where the stuff that really matters just doesn’t exist. Id be remiss if I didn’t point out that isn’t reality – it’s a metaverse; a fake reality.
What the metaverse, at its worst, offers is an escape when time should be spent spending precious attention, energy, and innovative idea skills solving meaningful problems in the reality.
I’m not saying we shouldn’t engage in thoughtful circumspective dialogue about shit, but the shit we discuss should be the shit that matters.
It often feels like we flee the stuff that matters only to run toward the shit that doesn’t. I get frustrated because it often feels like we flee the hard stuff and use the easy stuff as an easy target. I mostly get frustrated because even if someone does this … well … escapa, non. You cannot flee. You cannot escape the stuff that matters. The metaverse does not slow down stuff that matters while you escape, in fact, I would imagine it keeps going so when you come back from the metaverse it has all just gained more velocity or more power.
I imagine the next aspect of stuff that matters is decision-making. Its not a big stretch to think that people will use the metaverse to pose questions and seek answers. Kind of like a high technology version of dashboard decision-making. What I mean by this is that business, and life, will only get more complex therefore decisions will become a bit more elusive AND businesses will be most likely encouraging more autonomy. In order to flee increased personal decision making responsibilities within seemingly unsolvable situations, we will use the metaverse to play out scenarios and use it to make decisions. To be clear. Scenario thinking or contextual thinking is good – to inform decisions and choices, not make them. What will happen is far too many people in escaping the work of choicemaking will use metaverse to make sense of things only to find that Reality is a different version of Metaverse and the decision will always be slightly off or misguided. I imagine I am suggesting the stuff that matters in the metaverse will never be exactly what the stuff that matters in reality is.
Ponder.
Which leads me to perception versus reality.
Well. If you are on Facebook or watch any of the 24/7 news channels, you would be relatively sure Armageddon was upon us. Apparently, everyone you have a different opinion with is evil and intent on destroying the world. Algorithms purposefully drive us to the extreme messaging and every headline suggests we are more stressed, more overwhelmed, more depressed, and, well, more of everything bad.
Its not that people become imprisoned by fear, but rather people just decide they cannot cope with all the forces swirling around the world. Reality becomes not just a bummer, but un-navigable.
Let me be clear on this one, fleeing something or ‘things’ <in today’s world> or even ‘reality’ is a common thought for the common person. Its not that we seek to avoid accountability or responsibility, but rather we seek to avoid the, well, lack of boundaries. What I mean by that is reality used to have some boundaries, not so much these days. Raise your hand if you have a smartphone <about 80% of you between 12 and 54 just raised your hand>. Over 90% of us have some handheld technology which permits texting, calling, scrolling, or emailing on a whim. Huge changes in technology and in society in recent years have blurred many of the old, familiar, reassuring boundaries.
Uhm.
Without boundaries where does one flee?
Where does work stop and life begin?
Where does my time stop and your time begin?
In less turbulent times the boundaries were very clear. And this is where the “metaverse” enters into the discussion. In the metaverse I can not only avoid reality, but I can actually craft the boundaries in my imaginary universe. This is dangerous. These boundaries are actually some aura shell around “metaself”. By the way, no one can see this boundary but yourself – this means you are screwed.
You may think with this invisible force field around you that you may be able to flee the things swirling around you … uhm … escapa, non. “The things” are better and faster and more resilient and, well, more <as in sheer quantity> than you. Fleeing simply means you will get smothered from behind. You may as well stand there and face ‘things’ and strengthen your own personal boundaries. You can never escape things, but you certainly can deflect things if you stand there and see them coming.
Which leads me to fleeing yourself.
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“People are running, running, but there is no place in the world to which they can flee to escape themselves. Ultimately, each one must face himself. “
Paramahansa Yogananda
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While I do worry that this metaverse will encourage people to flee reality, I worry a bit more that it will become some false haven to flee yourself. What I mean by that is in the metaverse you can, conceptually, create the “perfect version you seek” in yourself – as a person and in some context. It is not difficult to see people running to the metaverse as it almost seems like today’s world, reality as it were, the self help people and the advertising and the futuristic blowhards, encourages us to think there is something wrong with us. That we aren’t ‘enough’ or passionate or focused or … well … we are lacking in some form or fashion.
Add in the fact that today’s complex issues facing us have no clear right or wrong answers and Life has become a contentious blend of flexible and inflexible boundaries. Because of that individuals and societies will try to organize all their own personal chaos with boundaries with some intent to keep out all the external chaos. Here is where the Metaverse gets tricky. Whatever ‘metaself’ you create within this Meta universe actually means you will inevitably have to face yourself … uhm … the same self that society & all the expert shit is suggesting doesn’t have its shit together. I imagine what I am suggesting is in Reality or in Metaverse at some point you will create a boundary and reflect upon what is “inside” that boundary. In other words, escapa, non. Whether inside some finite space boundary or wandering aimlessly outside the boundary in some seemingly infinite space, fleeing yourself just doesn’t work. Mostly because where you are, well, you are there. Now. This is what the metaverse promises you – a different place to be where you are. This is a Faustian bargain with reality.
We may not always like what we see when we look in the mirror, but I can guarantee one thing – external critics will ALWAYS find something they don’t like. Fuck ‘em. Don’t flee them just ignore them. And don’t flee yourself, just remember that perfection is mostly found in glorious imperfections.
Don’t flee your imperfections, they make you who you are. And don’t flee to the Metaverse to flee yourself because, inevitably, reality holds all the mirrors.
Look.
I see the potential for good with the metaverse – conceptual thinking, spatial thinking, contextual thinking – opportunities abound to help hone thinking – for Life as well in business. Where my concern resides is most likely with Meta, itself, and how the world is currently arcing – increased ambiguity with perceptions skewed by loud voices suggesting Armageddon. That combination creates a scenario in which even if the metaverse were Utopia, there would be a bunch of doors available for escapism and a bunch of asshats writing algorithms and such encouraging you to go thru those doors.
As Jaron Lanier said: “no matter how petty a flaw might be in utopia, that flaw will be where the full fury of the power seeking will be focused.”
In the end. You cannot escape whatever you are fleeing.
Period.
No debate.
Doesn’t matter what it is or where you are.
Mainly because whatever you think you are fleeing doesn’t reside only in the place you are running from. Those things you elect to flee are the things that most often live in a variety of different places and spaces.
In other words, the world is a very small place when you have no place to go. I say that to suggest even by building an alternative universe, a Metaverse, doesn’t make reality go away. It is there. It exists. And it awaits your return. And, for the most part, it will do anything in its power to remind you reality is reality and the Metaverse is the Metaverse. Ponder, but, escapa non.




Cats. Halloween has too strong an association with cats for my liking.
Hallowmas is a three-day Catholic holiday where saints are honored and people pray for the recently deceased. At the start of the 11th century, it was decreed by the pope that it would last from Oct. 31 (All Hallow’s Eve) until Nov. 2,
Although almost every Halloween decoration seen is with witches flying across the full moon … just another marketing lie. The next full moon on Halloween won’t occur until 2020. The last was in 2001. Before that it was in 1955. Brilliant marketing … but it is just another lie <sigh>.
Awesome <and we wonder about a national obesity issue … sorry … different post, by the way, I blame cats for that too by the way>.
Ever get the feeling you are doing a lot of ‘somethings’ and, yet, you look around and it sometimes looks like nothing? I tend to believe a lot of people feel some version of this. I have a stack of unanswered emails to people I really would like to respond to and, yet, I always have something to do. I rarely have an open minute, by my choice and I like it that way, but some of those minutes mean not doing something else. And therein lies ‘nothing.’ Nothing IS something. It resides in the choices left behind. I am doing nothing with all these emails and people who I genuinely like and conversations I genuinely would like to have and, yet, I have done nothing with them. They are something and what I have done is something and have created nothing in doing so. This may sound convoluted and slightly absurd, and it should.
I am not sure, but it’s possible “more” could have worked okay in the models of work if we weren’t simultaneously stuck in a zero-sum mindset. In that mindset universe ‘more’ comes at the expense of someone else and, worse, if someone is getting “more” that means less for you.
things are not criteria for what is the ultimate value – the result or outcome. Productivity is inextricably tied to achievement which also suggests productivity that does not attain some objective achievement has little or no value. It’s a
quantity becomes a result of a focus on progress where doing something means something. This thought also suggests the future isn’t going to be solved by working smarter, but rather a smarter way of working. I would also suggest the current way of working is not a logical result of centuries of logical reasoned thinking about how work should be done, but rather a battle between ideas on a way to work. That last thought becomes a semi-important thought because it suggests we don’t need a new way of doing business, or a new way of thinking, or even some magical transformation, but instead we should be seeking out the ideas that exist and maybe lost a key battle here or there. It is not about a fundamental shift, but rather a revisit to the fundamentals. In doing so we change the concept of productivity and progress in business and that begets a shift in systems, policies and practices. Ponder.
same time. Now, this may feel like a crisis, but I’d suggest its more that it’s a number of issues, many of which feel unsolvable or unstoppable, all occurring at once. This leads me to intentionality. In order to meet the moment, we need to shed the thinking that (a) we need to deal with one at a time, (b) they are unsolvable, (c) I can do nothing that will have any real impact, and, well, implement some intentionality at an individual level, a community (collective) level and societal level. Yeah. I’m suggesting intentionality can bend the arc of existential issues away from stagnancy (or regressive behavior) and actually toward progress.
And while we talk about how the internet and social media creates an existential issue, let’s take a moment and reflect upon how television has affected intentional mindsets. I would argue that if television reflects our values, principled behavior and what we stand for, the whole system is rotten. And if that system is rotten, we need to think about how we are bound to a system. That is most likely the greatest existential issue, yet, we never seem to discuss it nor discuss it existential nor discuss the intentionality one must take to ‘unbound’ a system and from a system. Systems are bound by mindsets. Oh. We may talk about fairmindedness or equality (or equitable), or meritocracy or any other cage we have built that is a system within which we do and think, but existential systems are sneaky bastards. They establish a foundational mindset which colors everything else in hues that are always a derivative of that mindset. Suffice it to say, I believe we are in the midst of an existential unraveling with regard to societal expectations and aspirations.
community and society. It demands a coherence of resilient intentions because diffusion in environment – all these existential issues – quadruples the challenge for any intentionality. One must assume the mantle of responsibility and responsibility requires intentionality. Inevitably this intentionality is the weapon against disorientation. Intentionality gives is a ‘sense of agency’ in which we no longer simply get buffeted by asynchronous waves of skepticism and obstacles to progress but rather we become ships on a sea of progress. We become responsible and accountable and gain at least some semblance of control. But that is just your part. Communities must work together, the collective needs to accept both individual and society as part of the grander narrative and society needs some common sensemaking. I would argue the trick is to mix and match strategies in response to the nature of the opportunity and the behavior, actual and desired, of the population. We need to stop attacking genuine good intentions and intentionality with false cries of “Hypocrisy!!” toward all moments where someone’s intentions fall short of some dubious judgement of someone else’s behavior.
Look.
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I talk about emergence and agility a lot. In fact, I sometimes believe I talk about it so much people think I don’t believe in any replication and standardization. Today I’d like to resolve any misunderstandings. If we are honest, all of us, successful business is in the replicating business. Replication is the foundation upon which all profitability and execution effectiveness resides upon and it isn’t the place where the typical employee drops down to a lower level of mental performance.
information and I will also suggest replicating information is the key to not only ongoing success, productivity, improvement as well as agility.
Data is actually the result of someone doing things over and over again through connections with other people. Maybe think of it as a massive research program of ‘one-on-one interviews’ <not just of people but with resources, machines, etc., i.e., the system itself can be interviewed> that provides some quantitative and qualitative pattern/coherence information to think about. And, as with any research, when you compile the interviews, you can very easily lose sight of the fact that each data point represents real people who dedicated their real attention at some particular identifiable moment. But if you look at data that way, well, you realize that opportunities can be seen as clusters of people acting in a coherent/connected fashion over a period of time. I’d be remiss if I didn’t point out everything I just said is replication.
information is necessary, within the given time horizon and context, to enable the persistent pattern of things. I’d be remiss if I didn’t mention that this information enables people to make decisions and do things in the service, or in relationship to, other groups of people. Information elevates the value of interactions and connectivity. In a nutshell that’s the business of replicating business and that’s the value of replicating information.
decision making, needs to expand beyond the moment itself and incorporate some larger patterns and consequence recognition (not just causal).
Look. Replication is actually a dance, not marching. And even then, the natural order of replicable things is that it can fit a lot <that’s what makes it useful>, but not perfectly. It’s not optimal, but can be quite useful. It’s the core of organizational efficacy.

time it revolves around words and the use of words.
I feel a need to point out that research says that ‘text speak’ <young people communicating in texts & shortened euphemisms>, rather than harming literacy, could have a positive effect on the way children interact with language. Researchers from Coventry University <published in the British Journal of Developmental Psychology> studied children aged between 10 and 12 to understand the impact of text messaging on their language skills. They found that the use of so-called “textisms” could be having a positive impact on reading development.
If we believe for one moment that someone in Shakespearean time wouldn’t look at us today after listening to two 50somethings talk, looking at us like we were crazy <possibly unsophisticated>, maybe even from a different planet, and ‘unwoke’ to their generation, we just haven’t thought about it well enough.

In most of the world progress, or being smart, is defined by some outcome or achievement, i.e., what did you do today. In other words, output. Smarter, on the other hand, is an input progress. What did I learn today that made me just a bit smarter? Input. Smarter often doesn’t have any immediate ‘output’ consequence just a nice intrinsic consequence, i.e., I am a bit smarter. My point is lots of smart people do smart stuff and produce a lot of smart things, but generally speaking, their output can only either (a) offer stable consistent value or (b) diminishing value. In other words, there is little lift in future value. They have specialized their craft <hence, ‘smart’>, tied it to output <execution well done> and will pound that particular smart nail into whatever wood you put in front of them. to be clear, once again, this has value.
Look. I have purposefully used smart & smarter today because I worry the world, and business, is getting stupider on a daily basis. Ok. Not really. I imagine we are actually getting smarter every day, yet, the overarching public narrative just seems stupider every day. It’s just that it sometimes feels like smartness is whispering and dumbness <or ‘simplification’> is shouting. All of this dumbing down seems to center around complexity and simplicity. It just feels like because we increasingly understand the world is complex, we have increasingly become convinced simplicity is the key to, well, everything. The truth is almost all hope, and possibilities, and even meaning, resides in managing complexity (if not the complicated) and fear (including lack of risk) thrives on simplicity. I would also be remiss if I didn’t point out meaning, itself, becomes quite brittle in a simplicity world.
This expense can come in a variety of larger perspective forms — character, self-limitation and time.
immediately but at some point – you realize you have to be accountable for what you have done under the guise of ‘surviving.’
about what you do and how the objectives need to align with a certain moral code <this can get even trickier because not everyone’s moral code is the same>.
note Life, people and business, are inherently inefficient <despite all their efforts to be efficient>. I think the insight resides in the fact this creates a recipe for disaster. Disaster in that what is easy, or even useful, is not necessarily good for us.
coin 6 straight times. Yeah. You can see the possible problem there. Circling back, let’s assume each of those 6 coin flips are driven by efficiency. Yeah. You can see the possible problem there. Let me stretch the efficiency issue out a bit more. Efficiency demands a division of labor, resources and energy. So, if the algorithm is driving all those things toward the ‘most efficient’, well, there are always consequences to a choice.
A collection of people can be stupider than an individual (often even stupider), and, an individual can be stupider than a collection of people. The trick is to always to find when one is smarter than the other.
this up because algorithms, driven by efficiency, are temporal, but you cannot actually see whether they are converging or diverging. Well. At least until it’s too late.