“Circumstances do not determine your state of being.”

The observation: How often businesses get trapped in the “but how about?” type discussions. Note. “But how about this?” is just another version of “why shouldn’t we build/service/do this?”

The rant: It is amazing how often the question is generated by one of two things:

1. A new trend or fad or publicized widget need that someone in a flash of brilliance says “hey we can do that!”

… or

2. It is represented as an opportunity with the appearance of possible sales (possible profits but that is another discussion that still amazes me).

Well. Point 1 is particularly dangerous because chasing trends/fads is like chasing the Roadrunner <and you are Wile Coyote>. You won’t catch it. Oh. And if you do, your plan won’t most likely work anyway.

Point 2 is particularly complex because product extensions, innovations and a whole mess of internal twister-like maneuvers shouldn’t <in general> be dictated by external stimulus.

Regardless. Constantly bringing up the question is wasted energy <the majority of the time>.

In my opinion, here is the core issue at hand.

Too often businesses struggle to find their sense of self. And it’s kind of nuts because, with regard to this discussion, business is actually pretty easy. Decide who you are and what you are good at. Oh. And that doesn’t mean saying “we are a nice company with values and we are good at everything.” My main issue with this topic is that if I can set up guardrails, or, at minimum, recognize that direction guardrails are important, why can’t businesses?  Its nuts.

Look. I am going to use myself as an example because, as noted above, I don’t easily deal with guardrails, in fact, I often find them constricting. Yet. I get paid more often than not for simply saying “no” to “how about?” Yeah. I get paid to stay within guardrails <go figure>. And I am not smarter than the average bear.

Look. I think my strength is identifying and creating creative solutions to challenges-problems. I can do it in my sleep. Any time. Any business. Any where. What that means is my weakness is staying the course – staying on mission-vision-whatever you want to call it.

(Note: No one is strong at everything. If you have a strength identify it and you can always identify the related weakness. Don’t worry. You can always compensate for it.)

I envision, using hindsight, that because that was my strength when I was younger I probably went out of my way to constantly seek challenges/problems to solve (which most likely drove some of my groups nuts). This didn’t mean I created work, but rather sifted through a lot to uncover a ‘situation/problem’ to solve. Probably out of dumb luck I discovered some viable issues to pursue and inevitably my groups were known for proactive innovative thinking.

Anyway.  In recognizing my weakness I compensate by having a strong process for identifying the core positioning-mission-core competency. By doing that I can leave my strength – solving this issue – unfettered. It revolves around the process, but the solution is not driven by the process. Now. My process may allow a little more latitude than some others (think of it as designing a five lane autobahn versus a one lane drag race track), but it sets up guardrails.

And that is what is frustrating.

Because, once again, I can set up guardrails, or, at minimum, recognize that direction guardrails are important, why can’t businesses?  <fill in your own answer here because I don’t have one>. And then because businesses cannot figure out this sense of self then some brand-voodoo-magicians <i.e., consultants or charlatans> come along and use sleight of hand bullshit that only confuses businesses.

Thought for everyone. Don’t be confused. It is relatively simple.

A company owns its character, core competency and crap they sell. Consumer owns the brand. Therefore, as a business you focus on what you can control. It’s the guardrail thing I mentioned. I promise companies if they stay within their guardrails that buyers will inevitably forge a brand that is within the guardrails. And dealing with “how abouts?” becomes incredibly easy because while some bonehead is presenting a whizbang prezi presentation (with augmented reality to really wow you) outlining all the sales reasons a company should do something it comes down to the guardrails. Because if the dollars and cents reside outside the guardrails, it becomes a gamble. It becomes the Kentucky derby of business decisions.  Which sucks because most companies don’t breed racing horses.

Anyway. Having been around the block a couple of times here is why I believe a sense of self keeps getting missed:

1. Lazy thinking. “We are good with retail business” is a prime example. Lazy, lazy, lazy thinking. Because not all retail is the same. A franchise retail is different than a corporate retail. A grocer retail is very different from a cellular retail. A one location retail is different from a 1500 location retail.  The list goes on. Anyone can select a big bucket to sit your ass in … and it is a waste of time in terms of actually being meaningful in terms of truly understanding your ‘self.’

2. Everything to everyone. Well. Ok. Not trying to be everything, but rather in self reflection believing you are capable of everything. This is the infamous “We can figure it out when it happens. We always have.” Yeah. Well. Maybe. But probably not. The truth is if you really really think about it the business is actually good at something. There is something within the shit you pulled off (sometimes by the hair on your chinny chin chin) that provides a commonality that you should invest the time in figuring out.

Yup. It will actually help you do better in the future. And will help you hire better people (ok … it just may make you better at hiring the right people).

3. “I am going to miss something” (or the “moving sense of self” syndrome). Uh oh. As soon as you put a stake in the ground … it means someone will not want to plant themselves next to you on that ground. Why? They may not realize it immediately, but the more they review the landscape they realize that they don’t want to plant their butts there. <Hint: that is okay.>

Next. A fact: it bugs the shit out of the ‘stake placer’ to be spurned (even if it is a bad match). As soon as spurning happens this company wants to pull up its stake and run around looking for a place to put the stake that would be appealing to the ‘spurner’ (i.e., for that one business opportunity).

The conclusion: Beyond some silly business misdirection I imagine it, at its worst, could come down to 2 things (primarily):

– not defining the guardrails in the first place

– not believing in the guardrails that were established.

Both are quite solvable, but that’s not what this post is about. It’s about the fact that the majority of businesses fall into 1 or 2 and invest a shitload of energy in “how about?”

So … how about this? That’s stupid.

In the end.

Beyond the stupidity comment I could start a ‘who’s who’ list of companies who seemingly get seduced into discussing dreams or ‘what ifs’ with regard to who they are <as a company> rather than insuring they know what they do and who they currently are. It is not only wasted energy but, even more importantly, potentially disastrous.

Oh. And please do not confuse this questioning with “whats next?’ because that question is usually a reflection of someone who is standing on some solid “this is who I am and what I do well” discussing what they want to do next.

I am amazed on how many of all businesses fall into this discussion category.

Oh. The profit thing. I usually cut to the chase pretty fast on this one. Yes. Someone certainly knows how to make money on ‘x’ because they are doing it (and it appears they are making money). No. That does not mean we know how to do it and make money. There are a lot of business people who just say “we will figure it out if we actually get the opportunity.”. Well it doesn’t work that way. Or. Maybe better said it is more difficult than that simplistic point of view. Some things can be figured out (some not). Some things can be figured out but take time to do so (and what do you do in the interim?).  But. A company needs to figure it out. A wise man once said this:

“Most agencies are in the same boat — from big ones to two man shops. They’re in it for the money and they’re scared. Scared the client’s going to walk. And because they are afraid they compromise their principles. They are so scared of losing the business they give the customer what they think they want rather than what they know he needs. And sometimes it works — for a while. But in the end it always backfires. You lose the business anyway and you wake up one day to find you’re a prostitute. So, in the end, stick to your principles. ‘to thine ownself be true.’ 0ver 200 years old but still good advice.”

Stephen Hawley Martin (founder of The Martin Agency)

Ok. Just to be sure my rant wasn’t too far off base I did find a study from Prophet <who I sometimes respect>.

New Prophet Study: Execs Understand That Customer Engagement Is Pressuring Brands To Perform Better — But Many Don’t Think Their Marketers Can Handle the Challenge

“The majority (55 percent) of participating senior executives in general management and marketing said that supporting business growth through a well-differentiated and relevant brand positioning was their most pressing concern.” Mike Leiser, Prophet senior partner.

• Targeting customers in this environment is problematic; three-fourths of respondents said they’re not doing it effectively. Over 90 percent are targeting more than one segment, and over half of these do so with multiple positionings of a single brand. Importantly, however, those multiple positionings are similar – what’s different among most in this group are the tactics used in bring them to life.

“Adjusting to this changing landscape will be a process,” Leiser said. “Our findings show that marketers must adapt a more visionary orientation to more effectively guide their organizations through it.”

So. Gosh. Maybe I am not as dumb as I look.

===

“What people don’t understand doesn’t exist.”

Jan Carlzon

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“Chance favors the connected mind.”

Steven Johnson

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Ok. We chase a lot of things in business in search of ‘advantage’. We sometimes chase them so blindly and relentlessly we don’t even recognize the rabbit hole we have started running down. Differentiation is one of those rabbit holes.

Now. I have a warped perspective <it includes rabbit holes> with regard to differentiation and differentiating in the business world. I think it’s a shit objective. Ok. It CAN be a shithole objective. But suffice it to say I believe chasing differentiation is … well … yes … often a rabbit hole.

To be clear. I don’t dislike differentiation and I believe a well differentiated sustainable idea can dominate a market. But. Chasing differentiation seems to take on some fairly absurd efforts to attain the objective. In addition. I worry about differentiation as an objective because it points people in the wrong direction. If I were to kill this whole differentiation thing, I would begin by saying “define, define, define.” Define yourself with such a clear distinctive thought that permits you stand up and say ‘here is who I am.’

Here is the deal. Sometimes you may look similar to someone else. But more often you will look like ,well, you. And in a sometimes complex fragmented world where everyone is shouting how different they are <and people are becoming more & more cynical> distinctness can win. And more often than not you will also be, well, different. In addition. In today’s world about the only sustainable differentiation isn’t a thing, it is knowledge, thinking & what you have done with what you learn.

Regardless. The meaningless rabbit hole. In our blind pursuit of differentiation we can make some fairly absurd decisions with regard to thoughtless specialization, nuanced differentiation and niche definition. In our blind pursuit of differentiation we can gleefully land on some ‘spot’ and declare differentiation victory only to have it all negated because of lack of alignment throughout all aspects of operations. Attempted, or false/meaningless, differentiation is useless and distracting and a rabbit hole.

Bottom line on differentiation is the reckless pursuit of it encourages us to lie to ourselves, i.e., convince ourselves of ‘true difference’ when it is simply meaningless differentiation. And therein lies the worst of the rabbit hole. Pretending to not see the truth, or maybe <to be kinder>, to pretend it is what it isn’t.

—————

“… the person who pretends to not see the truth is committing something much worse than a mortal sin, which can only ruin one’s soul – but instead committing us all to lifetimes of pain.

The truth is not just something we bring to light to amuse ourselves; the truth is the axis munid, the dead center of the earth. When it’s out of place nothing is right; everyone is in the wrong place; no light can penetrate. Happiness evades us and we spread pain and misery wherever we go. Each person, above all others, has an obligation to recognize the truth and stand by it.”

Jacque Silette

—————-

That last point is semi-important because many business people simply ignore truth as they pursue this elusive <and debatably poor objective> thing called differentiation. Far <far> too many business people embrace acceptable doubt and the possibility that a stupid belief might have something going for it in the pursuit of ‘differentiation’ all the while completely ignoring something that makes you distinct <but possibly not different>, or, let’s call it ‘an obvious and rational truth.’ People ignore it because they believe it will get you nowhere.

Trust me. These are the meetings and discussions in which I often sit dumbfounded and silent and thinking ‘wow … the rabbit hole just gained a whole new crowd of loons.’

—-

“…I was calm on the outside but thinking all the time.”

A Clockwork Orange

———-

Our relentless pursuit of differentiating most often than not leads to an unimportant product feature <not what customers consider valuable>

–——-

“Differentiation is a unique quality, perceived or real, of a good or service that distinguish it from a competing good or service…”

Your Dictionary.com

——–

Look. I fully realize that the need to be distinctive and competitive are the reasons why the company needs to think about differentiation.  However, differentiation can take on so many faces there is no reason you should end up chasing down some rabbit hole for some elusive ‘this is what you MUST seek’ objective as defined by one expert <only to have another expert state unequivocally you need to chase another completely different shiny object>.

Suffice it to say, I can almost guarantee whenever someone brings up differentiation it is more often than not simply code for “please enter this rabbit hole.”

Next. The perfection rabbit hole. On a parallel course is a similar group chasing perfection often ending up in the same rabbit hole as the differentiators <can get awful crowded in that business rabbit hole>. The pursuit of perfection is an insidious rabbit hole. Its stench seeps into the darkest corners of an organization. And while the stench is enough to make anyone’s stomach heave most organizations have people with no real ability and yet strive to maintain an aura of ability under the guise of ‘seeking perfection for the good of the organization.’

More good employees are actually LED into the perfection rabbit hole than employees who actually CHOOSE to dive into the perfection rabbit hole. That said. Organizations are built over this particular rabbit hole. Every organization. It is the unfortunate burden of every organization to deal with the pursuit of perfection.

————–

“Just because you took longer than others doesn’t mean you failed.”

Hassann

—————

Maybe that is my biggest point about rabbit holes and business. Some of the things we seek most in business, whether it be differentiation or perfection or whatever silly thing you have decided will better your business, always seem to take longer than what you want. We get impatient. And if we get really thoughtful about this whole impatience we would realize that our aggravation is with Life and not any inability within ourselves <or even in assessment the foolish pursuit of this un-real reality objective>.

Note:

we SHOULD be more thoughtful about this more often … mostly because if we do not far too many of the wrong people get fired <the right ones> and too many of the wrong people <the wrong ones> get praised and encouraged to maintain the ‘pursuit’ for the good f the organization.

Regardless. Life does not suffer fools lightly. Life is oblivious to your impatience <and relatively indifferent to you in general>. And Life bleeds into any and every organization.

How does Life deal with the fools and silly impatient people? Rabbit holes. It gives us rabbit holes to chase after silly things and dive into in our relentless pursuit of attaining “it” and waste our lives wandering aimlessly within.

But here is where Business and personal Life diverge.

In personal Life you are responsible for the stupid choices you make. Choose to enter a rabbit hole and the issue is all yours to own. In business you can actually get shoved into a rabbit hole whether you want to or not.

All I can tell you is that when I hear someone leading a discussion about ‘how are we different’ and ‘what’s our differentiation?” I start swiveling my head around scanning for rabbit holes.

All I can tell you is that when I hear someone in the hallway espousing the need to pursue perfection I start swiveling my head around scanning for rabbit holes.

 All I can tell you is that when I am in a meeting and someone is discussing both differentiation and perfection I don’t swivel my head, I just sigh, because I know I am already in a rabbit hole.

That is business … and rabbit holes. Ponder.

==

“Stop looking for happiness in the same place you lost it.”

via creatingaquietmind

==

“Well I guess it’s only life,

It’s only natural we all spend a little while going down the rabbit hole. “

The Shins

==

“We don’t create a fantasy world to escape reality, we create it to be able to stay.”

Lynda Barry

==

Ok. We chase a lot of things in Life. We sometimes chase them so blindly and relentlessly we don’t even recognize the rabbit hole we have started running down. Happiness is one of those rabbit holes.

Whoa !

WTF.

Happiness is a rabbit hole?

Well. Suffice it to say happiness is a tricky thing.

Having it is awesome.

Seeking it is … well … a rabbit hole.

The search injects us with most of our everyday stress which means most of our stress has nothing to do with what we have, but rather what we don’t have <seeking what we want in other words>.

And while wanting a new car or some shirt or the cool new phone is a tangible ‘want’ <and not even close to sending you down a rabbit hole>; happiness is much more elusive. In fact. Much more elusive than you would imagine <or want>.

First. Our brains struggle to remember happiness in a realistic way. Semi-happy moments in the past take on a Life of their own and become exponentially happier in the memory. Yeah. Happiness has a wary relationship with reality.

Second. Our brains relentlessly tug at and tease out the minutiae found in unhappy moments. This, ultimately, translates into the fact we cannot seem to forget unhappiness and inevitably, because of that, do anything – include some absolutely absurd things – we can to avoid it.

Therein lies the rabbit hole. Life is not meant to be avoided.

Shit.

Life cannot be avoided <whether you try to or not>.

What do I mean? While we seek to control our own destiny and write our own fates … others grab our Life while we aren’t looking and write whole chapters for us that we can only look at and say “WTF” just before the inevitable ‘not written by us’ happens.

———

“Life is like a library owned by the author.  In it are a few books which he wrote himself, but most of them were written for him.”

Harry Emerson Fosdick

————

And all that ‘not written by us’ stuff keeps on getting in the way of what we want to write about happiness for our Life as well as it gets in the way of erasing the unhappy shit. This particular rabbit hole, this relentless pursuit of happiness, makes Life particularly difficult.

———-

“It hasn’t been easy, and it never will be. After all, every day is also a chance to slide back into the darkness. To live in ourselves and our regrets, instead of this moment. To run away from those that would help us and let self-hatred drive us back into isolation, despair, and destruction.

Nick Spencer

——

Every day is not easy and actively pursuing happiness shoves our happy ass in a slippery sloped rabbit hole faster than you can blink an eye.

Ok. As a corollary to chasing happiness, lets maybe call this the other rail on the tracks down into the frickin’ rabbit hole, is chasing simplicity <often believing this ‘elusive simplicity’ will lead to happiness>.

Is this a paradox in Life? Shit. I don’t know, but I do know the more we seek simplicity the more complex things tend to get and … uhm … the less happy we become.

Whew. Boy oh boy, talk about the slippery slope leading down to the rabbit hole of self-hell. Seeking simplicity is it.

Simplicity entices you day by day and even hour by hour. And each day you do not attain simplicity the more and more you look at it as some type of failure and you try harder and harder for something I am fairly sure you just cannot attain. Or if you can attain it … well … it doesn’t come from a book or some formula or even some sage advice from a friend, it is something more earned by living and attempting and finding.

Simplicity seems so simple and yet it inevitably takes much much longer to master than you feel it is supposed to.

Simplicity seems so damn easy that we, well, get impatient when it doesn’t happen.

Let me state that differently. We get impatient with Life. Uh oh. It’s not like we can dictate the pace & flow of Life <I will come back to this>.

The next problem?

Even if you actually DO attain some simplicity you are aggravated it took so frickin’ long. This is compounded by the fact that simplicity is one of those weird things that as soon as you attain it you start hearing other people say “geez … why did it take you so long to figure THAT out?”

————–

“Just because you took longer than others doesn’t mean you failed.”

Hassann

—————

<I use this quote to close the rabbit holes business post too>

And maybe that is my biggest point about rabbit holes and Life and reality.

Some of the things we seek most in Life, whether it be happiness or simplicity or whatever silly thing you have decided will better your Life, always seem to take longer than what you want. And we get impatient.

And if we get really thoughtful about this whole impatience … we would realize that our aggravation is with Life and not any inability within ourselves <or even in assessment the foolish pursuit of this non-real reality objective>.

Life does not suffer fools lightly. Life is oblivious to your impatience <and relatively indifferent to you in general>.

How does Life deal with the fools and silly impatient people?

Rabbit holes.

Life gives us rabbit holes to chase after silly things and dive into in our relentless pursuit of attaining “it” and waste our lives wandering aimlessly within this hole with slippery walls and minimal handholds to help us climb out of it.

Well. That summarizes reality … and rabbit holes. Ponder.

===

“And when you gaze long into an abyss the abyss also gazes into you.”

<Beyond Good and Evil> Friedrich Nietzsche

===

Well. This is mostly about being different.

Well. Actually. Maybe this is just about being yourself.

I say this because everyone is different. Sometimes discernible to the naked eye and sometimes not, but different nonetheless.

Now, unfortunately, discernible or not, sometimes being different seems to put you in some hole where you appear to live where no one else lives.

Oddly enough if you can actually get out of the hole you would simply see that almost everyone has their own hole that Life makes you climb in and out of on occasion.

But inevitably, at some point, Life puts you in your hole and leaves you there … alone … with your thoughts, These are thoughts of how different you are or how different you think or simply how different your life is from every one else … and Life doesn’t help you get out of the hole. Because it is yours. And it is yours to figure out how to get out of.

Stay in the hole long enough and, yes, it begins to look like an abyss. A never ending abyss leading to some sort of personal hell.

Which leads me to being yourself is extremely different in your tween & teen years than in your adult years.

In other words, not all holes and abysses are created equal.

We may like to think so but they aren’t.

An adult abyss is significantly different than a teen abyss.

I am certainly not suggesting that at any age you can find your way into a variety of different holes just that the experience of being in a hole is different.

In fact this hole thing, or the abyss if you get stuck in the hole, or when this abyss looks back at you it means that when you begin to know something that is fundamentally different from yourself and you take a piece of it with you and it changes you and vice versa well, all that I just said ? Yeah. That much is pretty much the same at any age.

But that assumes you get out of the frickin’ abyss.

And the truth is that ability can only come from Life experience.

Young people just don’t know how to get out of the hole. They just don’t have the experience.

And even as we know some adults need help getting out of the hole, young people DEFINITELY need help getting out of the hole.

The adult example?

I will use a wonderful West Wing tv show episode, Noël, scene where Leo tells Josh the following story:

“This guy’s walking down the street when he falls in a hole. The walls are so steep he can’t get out.

“A doctor passes by and the guy shouts up, ‘Hey you. Can you help me out?’ The doctor writes a prescription, throws it down in the hole and moves on.

    “Then a priest comes along and the guy shouts up, ‘Father, I’m down in this hole can you help me out?’ The priest writes out a prayer, throws it down in the hole and moves on

“Then a friend walks by, ‘Hey, Joe, it’s me can you help me out?’ And the friend jumps in the hole. Our guy says, ‘Are you stupid? Now we’re both down here.’ The friend says, ‘Yeah, but I’ve been down here before and I know the way out.'”

<West Wing Hole scene>

These are smart adults.

Well.

Kids need the same help.

And I say this unequivocally just in case you look around and see they are shrugging off the help or adamantly opposing the help or any other type of typical tween/teen independent ‘fuck you I don’t need your help’ attitude you will get.

Kids need help getting out of holes.

That’s it. No ifs, ands or buts.

They may not like asking for help … but they need it.

Look.

We encourage young people to embrace their individuality.

And we should.

But with that encouragement also comes a responsibility. For if they do embrace their individuality they will also be embracing the fact that they are in some form or fashion … different.

We don’t want our kids to be alike.

“The surest way to corrupt a youth is to instruct him to hold in higher esteem those who think alike than those who think differently.”

The Dawn

Self esteem really isn’t about ‘being alike’ or similarities or being part of the crowd. Sure. It can play a role. But real self esteem comes from embracing the individuality, the ‘true to thineself’ aspect, that lies within everyone if they seek it.

And in that path to a strong self esteem there are potholes and sometimes some really big deep frickin’ holes.

I can almost guarantee every kid will either slip into a hole or go crashing into a hole at some point in their young Life. I can guarantee that because there are so many holes, real ones and created ones <the worries that inevitably follow a young person through their teen years>, that it is simply not possible to miss them all.

I will share a teen truth just to remind all of us adults:

Teen life and high school is not really a melting pot but more a jungle, run along crude and arbitrary lines of popularity. The kids <today as was yesterday> face the onslaught full spectrum of adolescent anxiety … worrying what your peers will think … secret crushes <and finding the courage to tell the object of what is sometimes simply a fantasy> … worrying you’re too poor <or too rich>, worrying about your parents … worrying if you are good enough … even worrying if haven’t rolled the cuff of your jeans  up just high enough to be right.

Some of that sound silly? You bet.

But we should take it all seriously.

Teen life is the worst and the best of Life.

It has dark, brutal undercurrents and the glittery sparkles of Hollywood all tempered by the disturbing ongoing clash of the dream and the reality.

Which leads me to say that they will need help getting out of whatever hole they fall in. And I am talking about active help, not simply insuring they now they have some intangible support system to lean on or reach out to. I say that because we are often quite flippant with regard to the belief that we are ‘there for them’ and the reality is that sometimes when they fall in one of their holes … they not only lose sight of you <and everything else> but the abyss steals their voice.

For any number of reasons <fear, insecurity, embarrassment, esteem, misplaced courage, independence, rebellion> they will not speak up … or out from the hole.

You have to be active. You cannot simply say ‘here is a rope and I can pull you up if you need help and take it.’ More often we have to jump in the hole yourself and join them.

Why? Because if you permit them to linger too long in the hole … well … the abyss will gaze into them. And inevitably that abyss will find some dark corner in the mind and will find a place to live, eat and breathe for years and years to come.

Look.

Holes are fine in Life.

They are part of Life.

You just have to make sure you know how to get out of them.

Just make sure you teach kids around you to get out of them.

Make sure you do not simply offer a lifeline out of a hole, but jump in with them and show them the way out.

It will be a Life lesson they will never forget.

Ponder.

===

Humility may be the most endearing, and enduring, quality one can ever have.

====

Wins, or successes, in a business career come in a variety of shapes and sizes. Just scan resumes and they are strewn with them. For the most part people like to highlight seemingly short term ‘causal’ wins: I did this and this happened. Let’s call those transactional successes. Business loves those because they appear to be “successful doer” stuff. “this person makes shit happen to the benefit of the business.” But as time goes on another successes emerges – enduring things. The ones that prove you really know your business shit and are not just a transactional winner. I do not mean to diminish the short-term successes because having the ability to meet a specific milestone or objective over and over again is a skill and essential to the success of the institutional business. But a structural win, one that embeds itself within a business for years, shows that in some form or fashion you have crafted an enduring idea – enduring in its concept as well as enduring in the actions/activity it begets. I would be remiss if I didn’t point out that other humans is often the most satisfying enduring success, i.e., people you managed have gone on to be successful not only in business but in life, but today is about business successes.

Which leads me to mistakes.

We all make mistakes, but not all mistakes are created equal. I would argue choiceful mistakes, or failures, are of incredibly high value to one’s enduring success strategy and actual successes. What I am actually talking about doing something and then enduring the inevitable gauntlet of “why did you do that?” and “whoa, that was a mistake” or even “I am not sure I would have done that” gauntlet.

This may seem like an odd way to talk about enduring value and success, but I have made more mistakes than I can count which makes the wins, the non-mistakes, so much more valuable to me. In fact. Many of my mistakes were so egregious because they were on things that should have been done, not things that were actually a waste of time. I bring this up before I bring up actual successes because I consider part of enduring ‘wins’ are actually ideas/thinking you had, failed to bring to life in some way, and, yet, someone else did at a later date with success. My point here is that, on occasion, I had the ability to envision an enduring idea/win just that I couldn’t figure out how to get it implemented. In a world which seems to overvalue things that get done versus ‘right things that for some reason didn’t occur at the time’ it is difficult to publicize these types of failures/mistakes, yet, they do have value. They show the ability to recognize enduring value as well as acknowledges that ‘wins’ aren’t just given to good ideas; they take work & resilience to navigate the natural gauntlet business offers even the best of ideas/thinking.

Which leads me to the enduring ideas with enduring performance.

One can embrace an enduring idea without attaching any performance which is a dangerous path to take on the argument of its value. To me the truest enduring value is found in “built to last” stuff. Ideas that become the underpinning, consistently implemented (in a coherent way), to ongoing business success/performance. To be clear. No enduring idea can be owned by one person. The reality of business is enduring ideas need a collection, or collective, of people over time to breath life into an idea. I would also add that for any enduring idea to gain the initial traction it takes a team or cohesive group of people who can articulate the idea in a way that gives it a solid platform from which to push forward on its progress. Here is my list:

• CPG dual benefit.

When I first began my career, I worked on P&G healthcare and they had a couple of products with dual benefits. They crafted the art of how to communicate not one benefit, but two <in a company relentless in its pursuit of ‘one thing’>. I believe this embedded a fairly stubborn personal attitude that communicating just one thing really well was not the only path to successfully optimizing value. Which leads me to my first enduring idea contribution. I worked on a #2 product with a dual benefit and not only assisted in the strategy development but also the communication strategy. This was in the mid-1980s and the strategy, brand & communication, still exists today. This wasn’t groundbreaking in that the product itself, functionally, delivered a dual benefit well. That said. There was debate after debate on whether one thing should be focused on (hierarchy of benefits) or how to go about carving out market share and a ‘dual benefit’ strategy won out – and is still winning out 35 years later.

• New product innovation.

Sometimes when you work with a business which has built its bones in B2B you see a bunch of shit in product development you can see some clear consumer business potential. This particular enduring idea stands out because I actually pointed out maybe 5 enduring ideas (they exist in the market today) that they did not want to pursue <the hearkens back to my mistake/failure point>. But this one was ‘cold chemical disinfectant’ for contact lenses. Going back into the way back machine would show you that in the beginning of contact lenses heat disinfection was the primary way you cleaned lenses (1980s). To a consumer it made sense, heat kills germs. But lurking within the new product innovation group there was a chemical disinfectant you didn’t need to heat, just drop lenses in. Much easier, more convenient, and, well, with much more resistance in consumer’s minds that ‘cold’ could never kill germs (safely, i.e., without harming your eyes). And, yet, we made it work. The brand itself was bought by someone else (now a market leader) but it is now a proven enduring idea (I know of no one who uses heat to disinfect their contact lenses).

• Influencer strategy.

Before influencers were a thing I worked at an agency (Bozell) who embraced the idea as a strategic thing, not a selling tactic. Commodity-like categories, like motor oil, are a sonuvabitch to create differentiation let alone distinction. Like all automotive brands everyone went out and sponsored racing cars/teams and created some value through that. In this case, after rummaging around the sales force, we found out more independent car mechanics used/recommended the motor oil than any other brand in the market. So, we purposefully went out and solidified that segment usage and then made a claim – “people who know use”. 35 years later they still not only used the strategy, but they used the tagline. That’s an enduring idea with enduring value.

• Yellow pages.

Oddly, mostly because I think the head of my office wanted to give me things to do so I wouldn’t be bored, I managed a Yellow Pages group just as the infamous world wide web was slinking its way into the world. to be clear. There was strategy, objectives and tactics surrounding yellow page plan of actions. Anyway. This was my first foray into publishing what I think. I not only thought YP was stuck in the past, but ignoring the future, and, maybe most importantly, ignoring the true value it offered <connectivity>. I gave a speech at a conference, followed it up with an op-ed, and, well, if I pulled that sonuvabitch out today someone may start calling me a futurist. But that’s not my point. My point was I offered an enduring idea to an industry on the cusp of becoming a dinosaur <although most didn’t see it as so> and that idea has come to fruition.

• Bank positioning.

Here I get to circle back to dual benefit with a twist. Banks are banks and they say back like things all the frickin time. Interestingly almost every one of them will sit in some strategy meeting and claim “customer responsiveness” or some bullshit like that. Ask them why and how and there is a lot of mumbling. In this case I had no part in the ‘customer responsiveness’ <albeit I did push back hard on a suggestion that they should position themselves as ‘the trusted bank’ suggesting you cannot claim trust, it can only be give, i.e., it’s a response to shit you do>, but rather found an enduring way to support it and embody the benefit in a way that became part of company culture. “How can we help you?” a simple question as well as a call to action as well as a company behavior. And while the support may sound trite today, it was a fairly debatable positioning then to suggest a dual ‘positioning’: small bank attitude with large bank resources <owning a contradiction to create a compelling benefit>. But here’s the thing. Two decades later the dual positioning and mantra are alive and well.

• Online education.

Beginning in about 2008 I started paying attention to technology and education. I would be remiss if I didn’t say that The Hole in Wall project, and the idea of self directed learning, had a huge impact on my thinking. I began to think about an early age education system built from the ground up using the web as the global classroom and augmented by teachers (rather than the other way around). I created an entire web-based concept. Once again this was a failure on my part to find anyone who believed in the idea as much as I. But. The proof of this as an enduring idea is that piece by piece, part by part, it is being implemented.

• Agency positioning.

Its odd in that advertising agency, experts in communicating positioning & benefits, typically suck at doing so for themselves. I had some free time and purposefully walked through the doors of a small agency who I couldn’t figure out why they weren’t being more successful. After a number of conversations I suggested a phrase to capture the essence of who they were <attitudinally> and what they actually did <work that was different>. As the owner said “we used it as a baseline philosophy for culture and in new business to separate us from everyone saying – we are creative.” They used it for over 5 years and, well, while it certainly isn’t cause & effect, they won southeast small agency of the year. I include this in enduring ideas with enduring value mostly because any agency doing one thing for over 5 years is not typical of the agency world.

• Manufacturing mantra.

Additive manufacturing is an exciting segment of the manufacturing world and the ones who play the long game well are clearly going to be winners. That said. Growth is a slippery sonuvabitch to have as a companion. Sometimes you want to chase things only to find out you forgot to build some important things and maybe chased some rabbit holes that led nowhere. In this case I gave one talk and one core idea: pragmatism & possibilities. Those words became culture cornerstones. I did nothing to drive strategy or communications, just offered up an enduring way to frame all the strategy, operations and culture discussions. I toss this one in to make a point that enduring value doesn’t necessarily mean some earthshattering idea, but rather sometimes an enduring idea endures because it is the glue for everything else or maybe in business vernacular – a mindset north star. It remains part of their narrative today.

Which leads me to value.

What I am suggesting is Value sold, or offered, is sneaky because there are so many ways to do things which can be called valuable & actually be valued in some way by a customer, but do not represent an enduring value. Transactional value, “I increased sales 15%”, is fairly easy. Enduring value, which is structural value, is more difficult and, yet, is a platform for ongoing success – it frees up a business, thru a constraint, to show progress.

To conclude.

None of these things made me a lot of money or even, in some cases, any money. For the most part the business world doesn’t really compensate, let alone recognize, enduring ideas with enduring value. What that means is being an enduring idea person insures you learn about humility. That said. When it comes legacy time, when you reflect upon your career, enduring ideas have the highest value. They show you didn’t just think in the present, but had some sense of what will have value in the future. Honestly, I am proud of these, not the transactional ones in my resume.

====

“Ride it to the buzzer.”

a bull rider

====

I love this phrase.

I love it with regard to how to live Life as well as how business should be conducted <projects, initiatives, programs, internal employee & external sales activity>.

In a rodeo there are no results for progress, you simply ride it to the buzzer or you do not.

Even better?

Watch a bull rider ride. The buzzer sounds at 8 seconds, but the ride itself goes on for seconds more, in other words, they ride THROUGH the buzzer.

Now.

I will admit upfront … I am not a milestones guy or a ‘stage goal’ guy. Show me the end zone, tell me how much time I have to get in the end zone and let me get there.

<be aware … I am now officially mixing sports metaphors>

I think I became this was because I viewed some important behavior patterns in business people fairly early in my career:

– A milestone was treated like a touchdown and not a first down.

What I mean by that is a milestone is … well … simply a step toward the ultimate objective. And unlike football this ‘first down’ doesn’t earn you another set of downs, it is simply a false ‘win.’

Okay.

That was harsh.

Maybe it is simply a reflection of progress. But progress in and of itself, in business, is not the objective. The objective is some result. Partial results don’t equal a partial win they simply equate to a failure to reach the objective. And, yet, milestones were treated almost equal to an ‘objective win.’

– The end zone line was treated like a stopping point.

What I mean by that is that everyone ran to the end zone line itself and not thru the line and into the end zone.

This may sound silly or wasted energy, but I could argue that most projects are not discrete. They typically beget something else – another task, project or action. Business, generally speaking, is a continuum of things and rarely is something done just to be done.

I always preferred focusing the project to end on the ‘completion+’. The “+” being an array of “what’s next” type thoughts and tasks.

But, that’s me, what I kept seeing <and still see today> is a weird rush to the finish line with a contradictory slowing down at the same time to insure going no further than the objective. I would be remiss if i didn’t note that this is weird because slowing down as you reach an objective seems counterproductive to what is actually best for a business <which should be maximum speed/velocity at completion>.

All that said. How did I mentally shift to something other than what I was seeing <and did not believe was the best way of doing it>?

Ride it to the buzzer.

Its 8 seconds on a bucking bronco or a beast of a bull. Isn’t that what business is like? And don’t give me the “it’s only 8 seconds and projects in business can take months.” Time is relative and I am actually focusing on finishing.

Sure.

A long project can be energy draining and there are points where you seek to conserve energy to have the energy needed when it is needed. But that’s not really the point. 8 seconds, used wisely, is a lifetime.

A bull rider is the human athlete in the man-versus-beast sport of bull riding.

When a bull rider is still in control of the ride when the eight-second buzzer sounds it is called a Qualified Ride and therefore earns a score.

A qualified ride is 8 seconds. The clock starts when the bull’s shoulder or flank breaks the plane of the gate and stops when the rider’s hand comes out of the rope, the rider touches the ground or the rider’s free arm touches the bull.

I think business needs more of a bull rider mentality.

Heck.

I think living Life needs more of a bull rider mentality.

I think more leaders should lead, and manage, not only with a bull rider mentality, but with a ride it to the buzzer mentality.

Look.

I can guarantee you pretty much one thing if you bring this kind of mentality to your professional life.

You will be successful.

Mostly you will be successful because you will ‘run through’ the objective while others are pacing everything to stop at the objective.

But I could suggest you will be successful because you will not need milestones or stage goals.

Why?

Because you don’t need them. You are riding until the buzzer.

And that’s all that matters.

Capitalism is a ruthless psychological motherfucker.

What I mean by that is almost any sane, quasi-reflective , person will sit back at some point and ask the question ‘when I got duped into becoming an accumulator of things?”

Try this on for size:

“… we, and by that I mean most of humanity since the Neolithic, have been duped into believing that life must be lived by accumulating. This is simply an ideological lie. Is it impossible to imagine a world lived by the economics of the gift? Even the most cursory look at various enduring cultures around the world shows us that people (who are left alone to do so) living lives according to deeper principles are more content, more spiritually rounded, less troubled by existential angst, than by westerners tricked into believing in the ideologies of power and wealth.” 

comment in The Guardian about Materialism

Well. I will begin with acknowledging there is a shitload of psychological research that seems to support the fact that materialism <accumulating shit> doesn’t make us happier <psychologically>. The gobs of research suggests that materialism, a characteristic that reaches both rich and poor and researchers define as “a value system that is preoccupied with possessions and the social image they project”, is both socially destructive and self-destructive.

It’s associated with stress, anxiety, depression and even how personal relationships can be affected.

In fact there has long been a correlation observed between materialism, a lack of empathy and engagement with others, and unhappiness and research is reinforcing this by showing causation.

For example, a series of studies published in the journal Motivation and Emotion showed that as people become more materialistic, their wellbeing <good relationships, autonomy, sense of purpose and the rest> diminishes.

As they become less materialistic, unhappiness rises.

I say all of this to say … well … Nuts.

Nuts to the comment I began with.

Nuts that maybe I should be smarter.

Nuts that maybe I have been duped.

Its all a bunch of crap.

I haven’t been duped.

I have a mind of my own.

And do I really not know when I am unhappy? <and why I may be unhappy>

Yup.

Ok.

For the most part … yup.

I believe most of us understand that it is a dreadful mistake allowing ourselves to believe that having just having more money and more stuff enhances our wellbeing.

Oddly, despite the fact we poor everyday schmucks know this, this ‘have more’ belief appears to not only be embraced by those poor deluded people in movies, but by almost every member of almost every government <and civilization>.

How can this be?

Worldly ambition, material aspiration, perpetual growth … taken in and of itself … is a formula for mass unhappiness and, yet, it seems to be the main plot for almost every narrative out there.

That said. I have not been duped.

If I enter the rat race then I have chosen to be a rat.

If I choose to compete with the Joneses than I have chosen to be one of the Joneses.

Society hasn’t duped me into doing so.

Business hasn’t duped me into doing so.

Social media hasn’t duped me into doing so.

I am certainly not suggesting that all of the above aren’t relentlessly attempting to dupe me into believing all their bullshit, but, if I decide to follow an ‘ideology of wealth and power’ than that is my choice.

And you know what?

For the most part I don’t have to choose that game if I don’t want and I can still be successful.

Do I believe the game is rigged in some form or fashion?

Yes.

Do I believe that the game is easier won if you decide to play the wealth & power game?

You bet.

Not choosing to do so is like swimming against the tide in some form or fashion. It’s not easier, but it can still be done.

But the bottom line.

Do I feel like I have been duped into becoming an accumulator? Shit no.

If I truly believed that then I disregard free will, free choice and self-interest <balancing moral and material>.

Do I believe there should be a balance of moralism and materialism?

Absolutely.

But.

Here’s the deal.

Having a thread of materialism tends to make a better society through creating better and smarter stuff <innovation> and businesses attempting to address real human needs..

That last sentence will not go down well with some people but, yes, i am suggesting consumption can drive some innovation.

But being duped? C’mon. I am not buying it.

I think I am smart enough <and most people> not to accumulate stupid thinking.

=====

Everyone was born with a limited amount of fucks to give.

During your teenage years you give a ton and slowly give less and less from there.

just shower thoughts

=====

When I saw this quote had to sit back and think.

Why?

Because I could read it two ways.

First.

As you get older you just get worn down and just stop giving a fuck about a lot of things.

Second.

As you get older you learn that not everything deserves ‘giving a fuck’ and you give less, but, you should give more of a fuck when you do.

I pondered this a little.

And then I got curious and found that if you type “give a fuck” in google search you will get about 4,610,000 results (0.38 seconds), but … here is the interesting thing  … you get page after page on ‘philosophy <or ‘the art’> of not giving a fuck.’

Basically the internet is strewn with articles and advice on how to not give a fuck. How crazy is that? It is almost like the google world is attempting to offer some extraordinary justification for being indifferent, to actually practice being indifferent, which, in my mind, is maybe a different slant on how to be a complete moron.

I mean, c’mon, if we really only have a limited amount of fucks to give, well, wouldn’t you expect some really good advice on how to prioritize and parse them out? I say that because it seems like we could all use some good advice with regard to knowing when to give a fuck and when not to give a fuck.

I will say one thing about giving a fuck. Caring about shit is the essence of Life.

Ok. Maybe two things.

Caring and actively engaging in shit is the essence of Life <I actually called it RSVP and Life once>.

But. The moment you become indifferent, the moment you just don’t give a fuck, well, there is no Life. There is no heartbeat. Life is dead.

I am certainly not going to suggest you care about everything. I will not because I agree that we do not have an unlimited amount of fucks to give. But it just doesn’t make sense to not care.

Now. Life does a fairly good job of suggesting not giving a fuck is a much easier way of living Life.

Life is full of a lot of shit we don’t understand.

Life is full of a lot of things that just do not seem to make sense.

Life is full of a lot of things that just doesn’t seem logical.

Life is full of a lot of things that seem different than what you want or think about.

Life is full of a lot of questions and a lot fewer answers than we want.

Life is full of a lot of answers that don’t really solve anything.

Life is full of a lot of things that make you scratch your head and say “I never understood why.”

All of those things seem like “slow” as in “a lot of shit that will slow me down from getting to where I want to go and getting what I want to get.”

I imagine after reading that list and my last sentence many people may think “then why give a fuck.”

Well. Because none of those things make Life any ‘less’ or any less meaningful. They just make it a little less certain. They just make things a little more risky. They just make it all a little less straightforward.

In fact I could suggest that almost all Life throws at you could fall into the “WTF category”. But that doesn’t mean you shouldn’t give a fuck.

Anyway. I agree with the opening quote. I don’t believe we have an unlimited amount of fucks to give. That doesn’t mean we only have one or two just that they are not unlimited.

But that doesn’t mean you should embrace the thought “well, I have no more fucks to give … so … I just don’t give a fuck about anything anymore.” Nor should it mean you should start seeking opportunities to not give a fuck under the belief it will help you get what you want and where you want to be faster.

Look. Here is what I know about giving a fuck.

If you give enough of a fuck about your life, and trust it to give a fuck about you on occasion, well, a fuck of a lot of good things can happen if you just fucking go out and work hard. Ponder.

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“The detective thinks he is investigating a murder or a missing girl. But truly he is investigating something else altogether, something he cannot grasp hold of directly.

Satisfaction will be rare. Uncertainty will be your natural state.  Much of your life will be spent in the dark woods, no path visible, with fear and loneliness your only companions.

But answers exist.

Solutions wait for you, trembling, pulling you to them, calling your name, even if you cannot hear.

I believe that someday, perhaps many lifetimes from now, all will be explained, and all mysteries will be solved. All knowledge will be free for the taking, including the biggest mystery of all – who we really are. But for now, each detective, alone in the woods, must take the clues and solve mysteries alone.”

Jacque Silette

====

We are all detectives investigating Life and our Life within it.

That said. We all think we are investigating purpose or career happiness or happiness in general.

But despite doing all that investigating most of us eventually realize that grasping the things we seek is fleeting and more often our grasp is tentative and indirect.

Sure. We all find some satisfaction, but they tend to reside in glimpses, not in endless continuity, and certainly not in perpetuity.

Suffice it to say we tend to find this inconstancy & uncertainty far too common … and uncomfortable.

The truth is we are most often in the dark with regard to overall personal purpose with no clear path visible and even when on a clear path it is often paved with doubt & uncertainty. That means the physical companions which stand alongside are the companions of fear, doubt and loneliness.

Despite all of that I tend to believe we all know answers exist, and we all know they await us somewhere, even if we cannot hear them.

Because of that belief we are constantly investigating who we really are often desperately grabbing at clues or proof to provide some comfort that we have either solved the mystery or at least are on the path to solving it.

That said.

I find “who you really are/who am I?” as a silly, if not stupid, self question.

Why?

Who I am today is not who I will necessarily be tomorrow.

Which leads me to an uncomfortable thought.

If you take the time to really think about this topic, I believe we all kind of know, in an uncomfortable sense, that the mystery of who we are will only be explained … well … maybe lifetimes from now, but suffice it to say most likely not in our own lifetime.

How frustrating that sounds as I type it. Think about it.

The only people who will know who we truly are today are not us, but someone somewhere in a future yet to be defined.

What a frustrating thought <at least to me>.

And yet.

I have no doubt most of us, each of us a detective, will continuously search for clues and solve what mysteries we can today.

That’s what we do.

We scan about for clues to be better, think better and understand better. Why? Because we are all detectives, whether we want to be one or not, all attempting to solve the mystery that is us & Life around us.

Ponder.

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“Community is the fact that we work toward the same goal, that we accept our respective roles in order to reach it.

Values is the fact we trust each other.

And, culture?

Culture is as much about what we encourage as what we actually permit. That matters because most people don’t do what we tell them to. They do what we let them get away with.”

Fredrick Backman

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“You don’t know what you can get away with until you try.”

Colin Powell

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Well. The relationship between secrets and culture and community is one which is fraught with contradictions, conflict and humanness.

I imagine this conflict is driven by the natural chafing between self-interest and community <I have called this community individualism & Enlightened Individualism in the past>.

Yeah, yeah, yeah.

We talk a lot about community and team and all of that good stuff. And we talk about it with good intentions. The problem is that true community demands some sacrifice.

Therein lies our big secrets.

On occasion we decide self-interest is more important than sacrifice.

Uhm.

This is a version of ‘what you can get away with.’

That phrase sounds horribly horrible. It suggests nefarious type behavior. But the truth of it is most of us see what we can get away with on some very personal day-to-day less-than-nefarious type stuff.

• We cut some corners.

• We maybe don’t tell people how we truly feel <or who we truly are>.

• We steal some post-it notes.

These are our little secrets.

We may even have some bigger personal secrets that we decide are just not things we want to share <these are not nefarious … just personal>.

Regardless.

For many of us our behavior arcs toward what we can get away with. That doesn’t mean it is completely unethical, or some abhorrent behavior, just that while norms set a ‘median’ standard guideline Life is constantly suggesting ‘but this one time you can get away with doing this.”

Which leads me back to the real issue.

The issue resides with the friction between culture and community and self. What I mean by that is the stronger & more powerful the cultural community norm is the bigger your secret becomes if you avoid the norms. This secret takes on exponential size if you start believing that the norms that are good for you are good and the ones that don’t match up with what you believe is your self-interest are bad.

You only accept the existence of the formal and informal cultural norm structure that constitutes accepted community construct, uhm, only as long as that suits your purposes.

Your big secret, therefore, doesn’t have to do with your own behavior, but rather in your non-belief ,if not overall disdain, for the community norms.

Which leads me to hate.

Why hate?

When you decide to see what you can get away with, you have to mentally divide community into “we” and “they.” And in doing so you make ‘we’ good <which suggests what you can get away with is on the side of good> and, conversely, you make ‘they’ bad.

This is a simplistic tactic for attempting to carry the burden of a big secret.

Hate is simple and hate can be an incredibly powerful empowering emotion.

Why?

In this scenario, using hate, the world becomes much easier to understand and less confusing, in the scheme of things, if you divide everything into friends & enemies, good & evil, right & wrong and a basic we & they.

This helps us because the world is strewn with conflict. Not just physical war, but of ideas, thoughts, beliefs and attitudes. Cultures, communities and classes are bombarded with conflict after conflict. And maybe because of the sheer amount of conflict one of the first things we do is pick sides. We choose a side to stand on because … well … it is easier. It is easier than thinking or, even more difficult, trying to hold parts of two ideas which appear in conflict in our heads at the same time. And once we have chosen a side we then go out and seek some information, or ‘facts’, to confirm not only what we believe but the side we have chosen – this permits us to maintain the status quo and chug along with Life as ‘normal.’

Oh. Yeah.

And then we proceed to do is demonize, or dehumanize, the other side. We diminish them. Make them, their thoughts & ideas, lesser than.

……. making “they” smaller ……..

I would suggest this all just makes you smaller as a person <carrying around a big secret>.

Which leads me to say that big secrets make small people.

Yeah. Unfortunately all of us become smaller with a big secret.

And this smallness is compounded by the unfortunate fact that you become even smaller when ‘we’ are the people who others HAVE to keep big secrets from because they believe, and know, we cannot handle them <or don’t believe in them>.

All secrets carry a weight to them.

===

“To agree to keep a secret is to assume a burden.”

Sam Harris

===

In fact I could argue that all knowledge is a burden. It carries a weight of responsibility with regard to what you do with it, how you act because you have it, as well as how you think about you, and others, with it. Oh. Secrets ARE knowledge.

Having accepted knowledge you have made an agreement with it. I tend to believe we don’t think about this. We accept knowledge as … well … maybe like income earned – disposable income in fact. We worked for it, we earned it and it is now ours to spend as we choose.

But knowledge is actually more like freedom. It is an unalienable right, but it is also a privilege and therefore one assumes a responsibility to it.

Uhm.

And with responsibility comes burden. Which almost sounds odd in that something with ‘free’ in it also carries such a heavy burden. Maybe I should just suggest that nothing really comes for free, i.e., everything has something attached to it.

Knowledge?

Responsibility. The burden of responsibility. And that is a weight you carry. One which can be as light or as heavy as you make it. But. It is a weight nonetheless. One which you learn to carry well or carry poorly.

Knowledge tests our ability and our character with regard to how well we can carry this weight. It tests how strong we are .. once again … in ability and in character.

Having said that <and most likely having a number of people feeling a little uncomfortable thinking about knowledge that way>.

Secrets are a completely different level of a knowledge burden.

And secrets are tricky.

• Some are thrust upon you — unwanted but yet yours nonetheless.
• Some are gifted you — carefully shared by someone who believes the weight it carries is too much for themselves … alone.
• Some are just yours — built by you and carried by you.

But regardless of how you assume the responsibility of a secret; it is also knowledge. And therefore it also carries a burden, a responsibility, and a weight.

I don’t have the scale to weigh them, but my guess is that a knowledge secret exponentially weighs more than a traditional knowledge.

I also don’t have any research, but I also tend to believe, just like extra physical weight, as soon as we start feeling the extra weight of a secret … we seek to shed it.

Therein lies the true test of character.

Therein lies how big secrets can make small people.

All knowledge tests you. Secrets test you even more.

Knowledge, and secrets, take a strength of self to carry its weight.

The weight of responsibility of having the knowledge, the weight of freedom knowledge typically gives us and the weight of character that knowledge either makes you bigger or makes you smaller.

Whew.

That is a lot of extra weight we have accepted by taking on these secrets.

Which leads me to good.

As in good people doing good things. And as in good versus almost good.

I would be remiss if I didn’t point out that sometimes very thin line between good and almost-good can make a massive difference in life. That sometimes very thin line can decide whether your secret makes you bigger or smaller.

Look.

If you are clever enough, even if you embrace community, you can get away with a shitload of stuff. But cleverness does not eliminate the fact you gain a bigger secret burden with every action.

And you know what?

The “community” knows we struggle with this a individuals. In fact it has even created some ‘auxiliary precautions’ to help us avoid unnecessary secrets.

Huh?

This is James Madison’s Federalist Paper #51 or “if men were angels” argument:

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If men were angels, no government would be necessary. If angels were to govern men, neither external nor internal controls on government would be necessary. In framing a government which is to be administered by men over men, the great difficulty lies in this: you must first enable the government to control the governed; and in the next place oblige it to control itself. A dependence on the people is, no doubt, the primary control on the government; but experience has taught mankind the necessity of auxiliary precautions.

=================

We are no angels as people.

Secrets bear that truth out.

And … well … we all carry secrets.

And … the bigger the secrets the smaller we become.

Ponder.