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“Once we believe in ourselves, we can risk curiosity, wonder, spontaneous delight, or any experience that reveals the human spirit.”
e.e. cummings
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“I’m a slave to my hatred of boredom.”
F. Scott Fitzgerald
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There is a difference between smart and smarter. That may sound obvious but I think it is important in this discussion.
In most of the world progress, or being smart, is defined by some outcome or achievement, i.e., what did you do today. In other words, output. Smarter, on the other hand, is an input progress. What did I learn today that made me just a bit smarter? Input. Smarter often doesn’t have any immediate ‘output’ consequence just a nice intrinsic consequence, i.e., I am a bit smarter. My point is lots of smart people do smart stuff and produce a lot of smart things, but generally speaking, their output can only either (a) offer stable consistent value or (b) diminishing value. In other words, there is little lift in future value. They have specialized their craft <hence, ‘smart’>, tied it to output <execution well done> and will pound that particular smart nail into whatever wood you put in front of them. to be clear, once again, this has value.
Smarter is more focused on ‘better today than I was yesterday and better tomorrow than I am today.” It has less emphasis on doing and execution and more emphasis on learning.
That said. Smarter is actually about hard work. Smarter requires more than a surface ‘this is what I think’ tweet popular vote. If we really want to do what needs to be done to maximize meaning, we have to hunker down and work hard. Work hard in that we need to reassemble the present (knowledge) & rethink things by using all aspects including economic thought and philosophy and the past … all of which means dealing with ambiguity and contradiction.
And, yes, that is hard work. But it is the kind of work that hones the smarter insightfulness we need.
Instead of dumbing things down we need to be raising the level of general understanding to the level of complexity of a business which inevitably will lead a business to a higher level of ‘smartness’ which leads to a higher level of organizational efficacy <internally and externally>.
And while you may balk at something like ‘smarter’ as too far reaching, suffice it to say, we just need to be smarter, less ignorant, more enlightened <open to additional thoughts> and more involved in the difficult and uncertain work of demystification of business impact <and objectives> beyond profit and revenue and, well, just plain rethinking shit <and, yes, this can include doing and executional excellence>.
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Simply talking about world-changing ideas will not simply make the world change. Changing the world takes work, really really hard work.
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Simply having a positive attitude ain’t gonna work. Hard work will work. And in this case I mean hard thinking
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Simply ‘doing’ aint gonna cut it. We need to be smarter. And whether you think about thinking this way or not, it ain’t about staring off into space doing nothing, thinking is a blue collar job. It’s about work.
Circling back to one of my opening quotes, ‘smarter’ makes work less boring and more engaging which, well, is certainly the pathway to more meaningful.
Which leads me to more specificity on meaning, smart and smarter.
As I stated earlier, smart has value. What that value means is that meaning is attached more tightly to output. And while that may sound mundane or every transactional, it can also offer a lot of tangible, easy to see, meaning to an individual. Their ‘transactions’ with their productivity <what they put into their work> simply needs to be extended to an external impact to tighten it to ‘meaning.’ I guess I would call this a more linear definition of meaning and a less esoteric version. And if I am correct on that, even of its value, it also makes it more fragile – extrinsic in its ‘survivable nature.’
‘smarter’ meaning is a bit different. It has some dimensions and is less linear in its nature. It makes it a tad bit squishier and has some intrinsic aspects. I would suggest it is a more robust meaning.
All of this matters. I would note that on both smart and smarter I have referred to ‘impact.’
Research shows a 400% increase in employee productivity after meeting just one person impacted by their work. That’s one way <and an effective way>, but the point is you are seeking to not inject confidence or belief <some gamification of motivation to ‘push’>, but rather to encourage belief to emerge naturally <i.e., ‘pull’ motivation>. This is emergent motivation or intrinsic energy. It is believing in oneself and when you align it in believing in what you are doing AND aligning that with belief in the business vision and who and what the business is achieving, well, you have maximized the believing business.
I would also note a couple other things Zach Mercurio has stated about meaning:
- 83% of people say meaning in work is a priority
- Regularly show people how their work helps others
- Connect people to the beneficiary of the work
- Show people how they matter
- Place contribution over achievement.
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“Consent yourself to be an organ of your highest thought, and lo! suddenly you put all men in your debt, and are the fountain of an energy that goes pulsing on with waves of benefit to the borders of society, to the circumference of things.”
Emerson
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Look. I have purposefully used smart & smarter today because I worry the world, and business, is getting stupider on a daily basis. Ok. Not really. I imagine we are actually getting smarter every day, yet, the overarching public narrative just seems stupider every day. It’s just that it sometimes feels like smartness is whispering and dumbness <or ‘simplification’> is shouting. All of this dumbing down seems to center around complexity and simplicity. It just feels like because we increasingly understand the world is complex, we have increasingly become convinced simplicity is the key to, well, everything. The truth is almost all hope, and possibilities, and even meaning, resides in managing complexity (if not the complicated) and fear (including lack of risk) thrives on simplicity. I would also be remiss if I didn’t point out meaning, itself, becomes quite brittle in a simplicity world.
Smart isn’t an absolute. Smart is not simple. Smart, and smarter, resides on a sliding scale of which there is no mean, medina or average. There are few 10’s and few 1’s and you can be an 8 on one topic and a 2 on another and ‘smart’ is not an average of them nor can you add or subtract them. I know I have said it before but the people who make it look easy, make it look easy because they invested a lot of hard work to make you think so. Smart, and smarter, is exactly the same.
Smartness demands you to work to gather knowledge and skills, sift thru it and understand it and apply it. but be aware. In today’s world smarter is harder than one would think. The world, in its quest to increasingly create more frictionless ways of circumventing thought and separating us from any random knowledge that could possibly prompt becoming smarter in combination with its relentless religion of ‘simplicity’ will fight ‘being smarter’ every step of the way. And maybe that is the grander point. Navigating that gauntlet enhances meaning.
In the end I believe smarter is worth the work and worth the meaning it offers. I believe we should be seeking ‘smart’ as a minimum. That is actually the solid foundation for higher value for a business and higher value meaning for an individual. But I also believe, whenever possible, we should be maximizing ‘smarter’. It more naturally ties to progress, learning organizations, continuous improvement and a more robust, less fragile, meaning. Ponder.
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The heights by great men reached and kept
Were not obtained by sudden flight,
But they, while their companions slept,
Were toiling upward in the night.
Henry Wadsworth Longfellow
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internationally renowned business book author. I did it at while on a panel at some convention in the early 2000’s. I said it <after holding my thoughts for too long> as I listened to simplistic soundbite advice being shared under the guise of “sage wisdom to enhance everyone’s success.”


The next generation of business leaders deserve experienced people who attempt to explain complexity rather than serve up trite simplistic soundbites which over time simply amount to a steaming pile of bullshit. While I have a bunch of concerns with regard to what we are, and are not, teaching the next generation of business thinkers the one I am mostly concerned with resides in the simplistic shit shared by multimillion dollar business authors and the hundreds of books you can buy which all offer “simplistic advice for business success.”

Most things are just not that simple, in fact, they are complex. An effect can have multiple causes and a cause can have multiple effects. I say this despite the fact, naturally, we would like all the dominoes to line up one after another and when one falls the next naturally is impacted and falls. Causality is just an easier thing to grasp.
Why? Good ideas are rarely popular; therefore, I don’t really want a business idea to win some meaningless popularity contest. If we really want to do what needs to be done to maximize both the pragmatism & the possibilities in business we have to hunker down and work hard … work hard in that we need to use what we have to rethink things … use all aspects including economic thought and philosophy and the past … all of which means dealing with ambiguity and contradiction.
Wrong. Wrong. Wrong. Imagination is important, but even imagination is complicated and difficult and tends to not offer tidy solutions. Especially if you don’t invest in the hard work.
innovate to structure how those technologies will be involved in our lives <so that we can dictate a little how they are incorporated> and we need to innovate our thinking and culture so that we can actually impact how technology evolves <so that we can dictate how what technology is innovated in some form or fashion>.
Businesses inherently like structure. They see structure as replicable (safe, efficient & maintaining whatever level of effectiveness they have currently attained). The problem is emphasizing structure, pragmatism, actually increases the fragility of a business (source: antifragile) and limits the scope/horizon view of pursuing possibilities. With a ‘feet on the ground’ philosophy structure & construct of resources/systems/process dictate the direction, velocity and vision of the business. In other words, pragmatism is the source of possibilities. If you flip the equation, pragmatism becomes the enabler of possibilities. This does not mean a business has no strategy, all it does is maximize flexibility & agility to pragmatically apply resources to possibilities as they arise. Taleb calls this AntiFragile, Toffler called it the polymalleable organization, HBR has called it “Agile”, I call it “feet in the clouds, head on the ground” or “managing pragmatism & possibilities.” Call it whatever you want but it is the issue a business needs to address in order to be successful in the future.

That said.
onboard. In other words, ideas don’t sell themselves, only ideas-to-action sell themselves.
because, uhm, there is some conflict <note: I made up the 98.2% but you get the point>.
A lot of people push back on the “conflict” part. Here’s the basic idea. The more someone understands <or is less ignorant> the more respectful the “conflict” will be. Conflict can be debate, discussion or simply when two people have different points of view on things. It’s the basic thesis being challenged, navigating a crisis <the conflict>, antithesis all ultimately arriving at some synthesis. Its not a novel idea nor a contentious idea. But it IS an idea which empowers a business. Unfortunately, it is also an idea which many people suggest creates negativity.
the debate.
poem called The Builders (see below) suggesting that we, the people, are architects of fate.




incredibly disturbing behavior he continues to exhibit –
government ‘input.’ It is the right of any business to conduct themselves, legally, the way they choose.
“You should boycott the games <do not attend or watch>.”



idealism and realism where she criticizes some aspects of Bernie Sanders. I would suggest everyone not read it as criticism of Bernie, but rather a tutorial on how you can both be idealistic and realistic.
criticizing, while you walk on this tight rope. They will argue we need more radical change. They will argue we need less radical change. Shit. They will argue we need no change moving forward but rather reverse some of the changes made.
Getting shit done means balancing overreach and under reach.


opening quote is awesome <although, geologically speaking, it may not be truly accurate>.
what you are supposed to do really matters <a lot>.