Enlightened Conflict

one of those dumb days where

June 13th, 2017

do nothing sloth impossible every day jo

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“We are dying from overthinking.

 

We are slowly killing ourselves by thinking about everything.

Think. Think. Think.

 

You can never trust the human mind anyway.

It’s a death trap.”

 

Anthony Hopkins

 

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“It’s one of those dumb days where nothing’s really wrong but nothing’s really right either and the sky can’t even choose to be white or gray.”

 

Andrea Portes

 

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nothing neon sign

 

“Nothing” days.

 

 

Its hard to believe with all that shit we always seem to have to do and all the shit that seems to be happening around us and all the shit society, people and culture claims we are demanded to pay attention to … there can be nothing days.

The dumb days in which nothing happens <albeit lots of somethings actually happen>.

 

I think this is one of those things I didn’t think about until I actually thought about it — how can a day be nothing when you actually did a shitload?

 

Sure.

 

There are some people who get busy doing nothing <I actually call this ‘the art of looking busy’ and have a piece on his coming up>.

 

But the majority of us do a shitload of something on the days which we tend to i expect nothing still too muchview as having done nothing.

 

And I am not sure that is particularly healthy.

 

You can surely assess what you have done and apply some value less than what you wished you could assess … but even that “lesser value” is not zero, therefore, it is not nothing.

 

Personally I think this happens because the majority of us have a natural resistance to nothing. What I mean by that is being associated with “nothing”, particularly in a country that extols doing, creates some sense of diminishing or diminished.

 

And no one likes to feel either diminished or having whatever we actually did do be diminished to … well … nothing.

 

Anyway.

 

What that means is we will apologize for ‘nothing’ with a variety of reasons – distracted, bored, tired, etc. – because in the end our internal integrity compass wants to point toward something to make us happy.

In fact … someone created something called the Nothing Day which has been commemorated since 1973. The day is literally about doing nothing at all. There is absolutely no purpose or intended structure for this pointless celebration.

 

especially if its nothing days

 

My point isn’t that we should celebrate nothing or doing nothing or even the feeling we actually did nothing but rather that we see “nothing” where there really is something.

 

Yeah, yeah, yeah.

 

This is even making my head hurt.

 

Let me try this.

 

Far too often we fall into an all or nothing assessment with regard to our day. What that means is we could actually do a shitload but if it doesn’t meet some “something” standard it then falls to a 100% nothing value.

That is nuts.

 

==============

 

“Either I reigned supreme or sank into the abyss.”

 

Simone de Beauvoir

 

==============

 

And I can honestly say its nuts because I do it. I can reach the end of a day with a long list of shit I have done and sit back and say “shit, I did nothing.”

And I don’t think I am that different than a lot of people.

 

I could speculate why we do it but I will not.

 

Mostly it is because we think, think & think about the shit … and overthink it … and it is a death trap.

 

Mostly I think society & culture seems to put an extraordinary amount of value on tangible recognizable outcomes therefore if you just do shit … but the shit doesn’t offer some trophy outcome you can hold up for everyone to see than … well … we think we have nothing to show for it. That is also a death trap.

 

That’s dumb.something and nothing sign

 

Not only is that dumb it is the foundation for one of those dumb days where nothing’s really wrong but nothing’s really right either and the sky can’t even choose to be white or gray type feeling … which is a pretty dumb feeling to have.

 

All I can say is that the next time you think it is one of those dumb days where you did nothing … maybe stop overthinking and make it a simple thought — I did some shit today. I will do more shit tomorrow. And eventually some good shit will happen.

persistent setbacks

May 10th, 2017

 setbacks persistent alone

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“We all have a personal pool of quicksand inside us where we begin to sink and need friends and family to find us and remind us of all the good that has been and will be.”

 

—-

Regina Brett

==============

 

“Making the best of things is… a damn poor way of dealing with them.

My whole life has been a series of escapes from that quicksand.”

 

—-

Rose Wilder Lane

 

=========

 

 

Well.

 

We all encounter setbacks in our lives. Some people call that ‘life.’

 

setback speed bumpThe positive psychologists just call the setbacks “obstacles” as if they were some hurdles you just learn to either leap or get around.

 

In other words … it is assumed if you stick to your guns no setback is a dead end but rather simply a speed bump.

In other words … we are offered some simplistic discussions about overcoming obstacles.

 

If you really really think about this … this advice is kind of nuts.

 

Yeah.

You may have to think really hard to come on to my side of this argument.

 

You may have to work hard because as soon as you are old enough to comprehend words you get bludgeoned with advice and wisdom with regard to ‘overcoming obstacles.’

 

In its most simplistic form it is uttered as “if you believe, you can overcome anything” or even the famous “it’s not the mistake that matters it is what you do with that mistake.”

 

You get pummeled with things like this:

 

===============medication over medictaion problemsolving2

“Do not fear the conflict, and do not flee from it; where there is no struggle, there is no Virtue.”

 

Joyram

 

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When you start living the life of your dreams, there will always be obstacles, doubters, mistakes and setbacks along the way.

 

But with hard work, perseverance and self-belief there is no limit to what you can achieve.”

 

Roy Bennett

=============

 

 

Well.

 

I don’t doubt the sincerity of this advice but what all of this trite wisdom, mostly offered by wealthier & whiter people whose setbacks are slightly different … okay … exponentially different, then not only the everyday schmuck but those who are in more vulnerable environments seems to overlook is that A setback is manageable … persistent setbacks are a whole different game.

 

I love virtue but after a while you cannot sustain yourself, mentally and physically, on virtue alone when faced with persistent setbacks.

 

What I mean is that we treat setbacks as if they were like a cold … with a little time and some fortitude and some chicken noodle soup you can overcome it and move on.

 

But sometimes setbacks are like a virus … this virus is more like ‘persistent setbacks.’

 

setbacks persistent quicksand

 

And, yes, this is different than what I call “quicksand” or “quicksand setbacks.”

 

Quicksand setbacks are more often in a defined period of time and comes to fruition mostly in a helpless unraveling before your eyes.

It’s like in a football game where one fumble leads to an interception which leads to the other team running a punt back for a touchdown. Everyone fights as hard as they can … but the setbacks stream in a way that drives you deeper and deeper into a hole. Most times quicksand setbacks stop and depending on the quicksand you are in a deep dark fucking hole or just a hole <or something in-between>.

 

A hole is a hole. It sucks.

But most times if you do get your shit together, get your head on straight and maybe get a little help you can get out of the hole <regardless of how deep it is>. And once you get out of a quicksand hole you actually find you have learned some stuff and … well … most times you see future quicksand and avoid it.

 

 

And then there are persistent setbacks.

 

problems overcoming obstacles

….. and, yet, the opportunities can only be found in darker deeper holes ………..

 

They are brutal.

Fucking brutal.

 

You face a setback.

You pick yourself up, recover and get going again. And maybe just as you get going again … well … you get another setback.

 

This one hurts a little more because you knew you had invested and you knew you had done it right … and you still got screwed again with another setback.

 

 

You figure … what the hell … I did it once and I can do it again and you pick yourself up again and get going, recover and you are starting to put the last setback in your rear view mirror and … doh … another setback.

 

 

This one hurts. Hurts bad.

 

But … you know you have no alternative but to get up, try again and get going.

This time is a little different though. This time you are a little more tentative.

Maybe even doubt a little more. You still put energy into it and you are working hard but this time your head is more on a swivel.

 

Uhm.

And then another setback happens.

 

Most will get up and go again. But this time doubt is your companion and while you are trying your best … you are most likely not really your best.

 

And then another setback happens.

 

This is where the trite positive ‘pick yourself up’ people sort of get things wrong.

 

It’s not that you don’t have the desire … you just have lost hope that you will ever get a break or that it will finally be someone else who will have a setback and not you.

 

Sigh.

 

I read this quote somewhere:

 

“Time to bet on yourself, big, huge, gigantic bet on your genius and abilities to change the world for the better because nothing is going to stop you, no force is going to hold you down or get in your way and make you lose your inner motivation again.”

 

 

Well.

 

kitchen-table-study-problems-concerns-home-life-leadThat sound good … really good … but persistent setbacks are a whole different game. You can be motivated, you can bet on yourself and all of those things <which are usually necessary for any success> but … well … what happens if you have to keep on going back to the well again and again and again?

 

What happens when Life just seems to provide one more setback after you have just recovered and gained some momentum for the last setback … which you had done after the setback before that one and … well … you get it.

 

There is only so much anyone can take before they get tired … start having doubts … and then simply lose hope.

Look.

 

Everyone can pull themselves together after a setback.

A quicksand  setback is a little trickier but depending on deeply you sink … most people can pull themselves together.

 

But persistent setbacks? Whew.

 

You aren’t looking for a big break … you are just looking for A break.

 

When in a persistent setback cycle … it is relentlessly exhausting.

 

Your plans all seem to not go as planned.

 

You can do your best, and it may actually be pretty good, and it can still fail.

 

You can be really smart, have a smart idea, articulate it smartly, and it can still be rejected or ignored.

 

You can work harder than anyone else and pour your heart & soul into something and it can still go unnoticed.

 

And all of that gets exponentially harder to take with each ongoing setback.

 

In addition … persistent setbacks take on a darker hue if you start looking around you and see mediocrity winning and rising and some of the least qualified not facing the setbacks you are.

 

Now.

 

I did some research.

And I found how we deal with setbacks depends on how much control someone feels they have over a situation.

 

The study found that changes in certain brain areas were related to persisting with goals after encountering setbacks.

 

Participants more often persisted with their goals, choosing to try again to earn the same academic degree, when they perceived they had control over a setback than if they perceived that they did not have control over a setback.

 

What’s more, activity in a brain area called the ventral striatum was related to persisting with goals in cases where the setbacks were controllable. Participants who showed greater decreases in brain activity in the ventral striatum when they encountered a controllable setback were more likely to persist with their goals.

 

On the other hand, changes in a brain area called the ventromedial prefrontal cortex were related to persistence when the setbacks were uncontrollable. The ventromedial prefrontal cortex is involved in regulation of emotions, and the new study suggests this brain area helps people cope with negative emotions in order to persist in the case of uncontrollable setbacks.

 

 

drowning no water lifeIn other words … when setbacks are uncontrollable they affect us in a more emotional way.

 

Yup. When persistent setbacks seem to continue in ways that are out f our control … well … they fucking kick the shit out of you mentally.

 

 

I say that because I think most of us overlook how persistent setbacks affect the mind.

 

And while I just outlined how I believe it affects an individual … there is also an effect on the people around you.

 

Say you are a parent and you are in this doomed cycle of persistent setbacks.

As a child that is all you see. That is all you hear about. That is what you start thinking Life is more like than what you see on TV with regard to ‘work harder than anyone else and your dreams can come true <or you can do anything you want>.’

 

Let me tell you what I mean by showing you some research numbers I just saw.

 

Among the dozens of research studies post 2016 election I found some number about the working class and education that made me sit up a little and think about this whole ‘persistent setback’ issue and how … if it is affects a swath of the population long enough … can affect their larger attitudes.

 

In an analysis by the Public Religion Research Institute and The Atlantic 54% of white working-class Americans said investing in college education is a risky gamble … this includes a whopping 61% of white working-class men <white working-class voters who held this belief were almost twice as likely as their peers to support Trump>.

 

Ok.

That is bad. But it gets worse.

 

This belief is even more prevalent among white working-class Americans under 30.

 

This belief means that they are not buying into the idea that if you do work really hard, if you do study and go to school, you will be able to get ahead.

 

In my persistent setback theory we have an entire swath of America who has given up hope that they can ‘overcome the setbacks and get ahead.”

 

“The survey shows that many white working-class Americans, especially men, no longer see that path available to them. … It is this sense of economic fatalism, more than just economic hardship, that was the decisive factor in support for Trump among white working-class voters.”

<Robert P. Jones, the CEO of PRRI>

 

 

I don’t really want to discuss Trump voters and white working class people today but I do want to make a point about persistent setbacks and how they affect people’s attitudes.

 

Black, white, Asian, American Indian, whatever … persistent setbacks are an equal opportunity hope killer.

 

Any setback sucks. I don’t care how old you are … a setback is a setback and lovers quarrel life and medepending on where you are in life a setback can be crushing.

 

All the positive encouragement to pick yourself up and get going again kind of misses the mark. I don’t offer a solution today I am just making a point and bitching.

 

And all the bitching aside.

 

Everyone just needs to recognize that setbacks come in all shapes and sizes, not all setbacks are created equal, setbacks can be deceiving in their appearances and if you don’t recognize all that you run the risk of missing what someone else is enduring with regard to persistent setbacks.

 

 

communications, advertising & the battle for truth

December 6th, 2016

 

everybody needs what i am selling deserve life

————————–

 

“Forget words like ‘hard sell’ and ‘soft sell.’

That will only confuse you.

 

Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you’re saying it like it’s never been said before.”

 

=

David Ogilvy

 

———————

 

“If you try to comprehend air before breathing it, you will die.”

 

=

Mark Nepo

 

—————

 

“Seeking truth is a full time job.

Communicating truth is a purpose in Life.

Embrace that truth and your Life will be significantly more complicated, but significantly more rewarding.”

 

=

Bruce McTague

 

——————–

 

Well.

 

Communicating has always been a tough gig but in today’s world it has taken on liaran increased challenge.

 

I scan headlines in magazines and online and I cannot see one topic being discussed, one industry or any one group of influential type people that isn’t under attack by ‘lack of trust’ or, in other words, ‘liars.’

 

What that means is anything you are communicating isn’t starting from a commodity standpoint <all facts and truths are created equal> but rather you are already in a hole trying to climb out of ‘prove to me this is not a lie.’

 

Truth has never had a more difficult challenge than today. This may sound odd because common sense suggests truth is truth and, unvarnished, stands clear of any and all clutter as … well … truth.

Unfortunately that is not … well … true.

Truth, more often than not, is a wallflower and not the one breakdancing in the middle of the room. The schlub doing the crazy dance alone, being watched by everyone, is more likely a lie or a semi/partial truth. You have to coax truth to the dance floor. Someone has to bring it out into the audience and permit it to be seen.

 

Truth telling is hard work. It is not for the faint of heart. Seeking truth is a full time job <which most people, frankly, just do not have the time to do as they do their paid full time job>.

And communicating truth has to be a purpose in one’s life in order to meet the onslaught of untruths, purposeful ignorance, unintended ignorance, semi-truths and … well … cynicism.

 

To be clear.

 

I do not believe we are in some ‘post truth world.’

Nor do I believe what someone said “there are no facts anymore.”

 

Facts are facts and truth is truth.

There may be some confusion around this but … of all industries … advertising and marketing communications people had sure as shit better be fucking clear on this … or they are in deep shit.

 

Anyone in the professional communications business had better be absolutely fucking clear that communicating today ain’t like communicating yesterday … or they are in deep shit.

 

While I believe business, in general, benefits if they start on day one embracing the thought they are in the decommoditization business <rather than in the ‘uniqueness business’> I believe communications would benefit by embracing the thought they are in the ‘establishing truths’ business.

 

Look <part 1>.

 

Advertising, marketing and all of professional communications is in a challenging position. Challenging in that businesses spend money on marketing & advertising most typically to sell shit. Therefore its main goal is to … well … sell nothing in boxes business selling stuff capitalismshit.

 

This means that if I represent a product and its main buying audience is white, male & blue collar <or pick any demographically based segment> … I am going to use imagery and words that will appeal to them <sometimes to the detriment to other audiences who are less likely to buy your shit>.

 

Now.

 

Of course you want to do it with style and substance and some sense of responsibility <not be stupid>. So any advertising person with any chops <any good> will figure out a way of not doing the stupid shit to sell shit.

Even then … your audience is your audience and while we would like to suggest everything is made to be created with a larger purpose of ‘bettering the world’ … to a business who only has maybe $1000 to market something <or some finite budget amount> that $1000 is spent on selling shit and not ‘bettering the world.’

 

Simplistically … you sell to the people who will buy or have bought.

 

Simplistically … you sell to those people who will buy in the most effective way so that they will actually buy.

 

I say hat because someone on the outside looking in can take apart imagery & words and make some very valid points with regard to the kinds of messages they send … but marketing people & advertising people are under a lot of pressure to sell shit. And, remember, they are in the service business … they ultimately do not do anything but ‘strategically create persuasive creations’… and a business makes the decision on whether what they create will actually be produced and put in front of people.

 

And here is where the communications folk can get a little sideways. They focus on imagery & words & ‘attention’ with the intent to gain interest … not specifically sell shit. And they ignore truth as … well … too complicated & too complex. And it is quite possible we communications folk may have gotten away with that in the past, but in today’s world, sure as shit, you better be grounded in hard, clear truth or you are gonna get screwed.

 

Look <part 2>.

 

In the good ole days … truth was appreciated, but aspirational sold.

 

sell hope i canWell.

 

That was before we all got a good dose of cynicism and started drinking from the fountain of untruths.

Messages are everywhere and simply suggesting you were offering truth because “you’re too clever to fall for manipulation” gave people permission to at least think you were offering truth.

No more my friends.

While aspirational drives value, lack of truth suffocates value into nothingness.

This doesn’t mean there will not be a boatload of products and services who make a sale standing on the superficial surface of irrelevant, but appealing, value. But that will be the geography populated by the hacks.

This truth thing may not be a battle which some people want to fight. And that is okay. But someone has to or the entire industry will become … well … irrelevant. If no one tells the truth then why would I listen to anyone.

I, personally, am not suggesting ditching aspirational but I am suggesting that truth, communicating the truth in a away that people actually believe it is true, is the key to future success.

 

Look <part 3>

 

I have worked in and out of the marketing and advertising business for <yikes> over 30 years so I feel like I have some qualifications to comment on the industry.

 

Everyone on the outside of the advertising business looking in thinks those creating the advertising think about shit that … well … truthfully … advertising people actually never waste their time thinking about.

 

And everyone inside the advertising business thinks about more shit than people outside the advertising could ever imagine they think about.we all scream for the truth

 

Suffice it to say I could gather up examples of advertising using material over 20 years and make pretty much any point I want to make – good, bad, absurd, true, untrue, semitruthful, smart, insightful or blatantly uninsightful.

 

Anyway.

 

Here is a communications truth — perception is not reality.

 

The perception is that advertising makes shit up, makes stupid vapid shit and says nothing <as much as possible> and if they do say something it is a lie and, ultimately, they try and make people feel something <to sell>.

 

Nothing could be further from the truth <with the non hacks>.

 

The problem in advertising typically arises when the ad creators struggle to articulate the benefit <or convince themselves that it is ‘non differentiating’ and then seek to ‘differentiate’ in some form or fashion>.

 

It then can unravel from there because the ‘go-to’ phrase at this point in time is ‘do something brave’ … or ‘entertaining’ or ‘edgy’ <notice nowhere in there is “smart, insightful, thoughtful, truth”>.

 

Sure.

 

Great advertising messaging always is, and will be, imbued with some sense of courage.

 

Why?

 

Because if you want to be distinct you will not please everyone.

Because if you want to tell the truth you will not please everyone.

 

on-top-of-the-worldThe hack advertising people use the ‘do something brave’ phrase indiscriminately to justify bad advertising.

 

The good advertising people use this phrase to do something smart in order to not be different but stand ABOVE everyone else.

 

Yup.

 

Huge difference.

 

Hacks say ‘stand apart.’

 

Non hacks say ‘stand above.’

 

And this is where I imagine articles about advertising should focus their attention on.

 

Why doesn’t the advertising stand above <and not be below what is good & right & untrue>.

 

Advertising should be smart and not talk down to people but actually enable them to rise up to the occasion … and FEEL like they are rising up to engage with that brand or company.

 

Communications should be truthful, regardless whether it is simple or complex, and enable people to be able to FEEL truth in such a way that doubts about that brand or company are swept away.

few thinking and feeling

And it all has to be done with an eye toward ‘decommoditizing’ or being distinct in some meaningful way <because truth, in and of itself, is not a differentiator>.

 

Advertising cannot be dull and uninspired … and you cannot use a small budget as an excuse.

 

In fact … the truth is that a limited budget is typically what drives innovative advertising.

Yup.

Inspired smart creativity tends to make each dollar be more effective <hence you can live with a smaller budget>.

 

In other words … a smart, insightful, relevant, entertaining ad will be more memorable than a typical ‘category using sacred cow imagery’ ad therefore it needs to be seen less for the same effect.

 

Oh.

And if you add in ‘truth’ <in a way in which you aren’t just communicating it but people actually BELIEVE it>, your communications is more memorable, more believable, can be seen less for the same effect … and is, of course, of higher value.

 

By the way … smart means not any obvious photoshopping or any exaggerated ridiculous claims or just plain inaccurate information or anything fluffed up or untrue.

 

By the way … smart means avoiding stereotypes, typecasting and idiotic generalizations and lies.

 

Note to advertising people:

We can see through those slimy tactics. Realize consumers are people … people who are smart and informed.

Make me aware of a product.

Educate me.

Relate to me.

Tell me the Truth.

 

Regardless.

 

 ===

 

“A dull truth will not be looked at.

An exciting lie will.

 

That is what good, sincere people must understand. They must make their truth exciting and new, or their good works will be born dead.”

 

==

Bill Bernbach

 

——-

 

Truth is truth.

 

Lies are lies.

 

Responsibility is responsibility.

 

And if you do not accept your responsibility to tell the truth as excitingly and politics lies and truth and repeatingconvincingly as you possibly can … lies will win.

 

If you choose to vulgarize the society or brutalize it … or even ignore it <all under the guise of ‘understanding what the consumer wants’> … society will lose.

 

I honestly do not despair when I look at business in today’s world … or even marketing & advertising behavior.

 

I get aggravated.

 

No.

 

I get angry.

I get angry that we are not accepting the responsibility.

I get angry that we are not strong enough to accept the burden.

I get angry that many do not even presume the responsibility is within their purview.

 

Business, whether you like it or not, shapes society. Business, whether you like it or not, shapes truth.

 

What we do matters.

 

Selling stuff doesn’t matter.

It only matters as a means to an end.

 

What really matters is the shaping of attitudes <which ultimately shapes behavior>.

 

Far too often by simply focusing on ‘selling stuff’ the byproduct of our ignoring the larger responsibility is that we brutalizing society in some form or fashion – in this case and in this time and place … it would be truth we are brutalizing.

 

Am I suggesting that selling stuff or being profitable isn’t important? Of course not.

 

All I am suggesting is that HOW you sell stuff and be profitable matters.

And that you have a responsibility in HOW you do what you do.

 

Because HOW you do things impacts society.

It shapes society. It can vulgarize or brutalize … or invigorate or instill good.

 

HOW you do things has a power way beyond simply you or what you do in that moment.

 

HOW you do things is a pebble dropping into a pond.

 

In the end.

 

I will not argue that all advertising is good.

I will not argue that all professional communications is good.

A lot of it is shit.

 

But I will argue that good communications & advertising people, not hacks, are smart and tend to create smart insightful educating communication pieces that avoid the trite and stereotyping imagery and focus on telling the truth, if not A real truth, rather than lie or some semi truth.

 

I would also argue that good communications & advertising people, not hacks, have the opportunity to save truth in today’s society.

telling-truth-piss-you-off

I think many of the world’s institutions are embattled but the one that concerns me the most is Truth.

The institution of truth is under siege.

I can honestly say I don’t think most who are attacking truth are trying to facilitate its downfall … most are simply unclear what is truth and what is not. I believe anyone in any position of influence should be proactively assuming the burdensome responsibility of telling and protecting truth <that will come at an expense> but today … I think the professional communications industry should be at the forefront of the battle.

 

Why?

 

They get paid to communicate. If they cannot figure out how to effectively communicate truth, who can?

 

They must … must make their truth exciting and new, or their good works will be born dead. Uhm. And lies will win.

seek_truth

===

About the author:

I am a 50something who believes my generation hollowed out Truth by simplistically suggesting truth was best told through simplicity.

Truth is neither simple nor hollow.

I have had one framed picture in my office since maybe 2000: Seek Truth.

 

ununtrium, ununpentium, ununseptium and ununoctium

July 13th, 2016

how to be an explorer

 

==============

 

“There is not a discovery in science, however revolutionary, however sparkling with insight, that does not arise out of what went before.

 

‘If I have seen further than other men,’ said Isaac Newton, ‘it is because I have stood on the shoulders of giants.”

 

Isaac Asimov

==================

 

 

Ok.

 

 

More often than not we talk about the important new ideas and discoveries as “disruption” or “innovative.”

 

disrupt disruptor

The implication is that this type of important idea, which supposedly will change the world <but, more often than not, is just a nice idea which will make an impact in its own little universe … assuming it doesn’t die a quick death>, is the only type of idea we should pay attention to.

 

In other words … the implication is … If it’s not disruptive its crap.

 

Well.

 

That’s bullshit.

 

Many, if not most, of the most foundational ‘innovative’ ideas & discoveries the world has ever seen tend to be the most overlooked, unseen to the naked eye, unobtrusive ‘disruptors’ we have ever interacted with.

 

And I can even point out some examples why it is bullshit.

 

ununtrium ununpentium ununseptium and ununoctium

 

 

These are elements.

 

 

Yeah.periodic table

 

 

New elements which will now be placed in to that amazing thing called “The periodic Table of Elements.” <here is a link to The Los Alamos National Library interactive elements Table.

 

 

“IUPAC has now initiated the process of formalizing names and symbols for these elements temporarily named as ununtrium, (Uut or element 113), ununpentium (Uup, element 115), ununseptium (Uus, element 117), and ununoctium (Uuo, element 118).”

 

New elements can be named after a mythological concept, a mineral, a place or country, a property or a scientist.

The four new elements, all of which are man-made, were discovered by slamming lighter ­nuclei into each other and tracking the following decay of the radioactive superheavy elements.

 

 

ABOUT THE PERIODIC TABLE

 

Dmitri Mendeleev published in 1869 the first widely recognized periodic table. He developed his table to illustrate periodic trends in the properties of the then-known elements. Mendeleev also predicted some properties of then-unknown elements that would be expected to fill gaps in this table. Most of his predictions were proved correct when the elements in question were subsequently discovered. Mendeleev’s periodic table has since been expanded and refined with the discovery or synthesis of further new elements and the development of new theoretical models to explain chemical behavior.

 

All elements from atomic numbers 1 (hydrogen) to 118 (ununoctium) have been discovered or synthesized, with the most recent additions (elements 113, 115, 117, and 118) being confirmed by the IUPAC on December 30, 2015.[1]

 

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Look.

 

This particular element discovery may seem fairly dry or insignificant but apparently they could be considered key discoveries which will ultimately enable future technology innovations.

 

Anyway.

 

 

In my mind … things like the elements are innovations which I like to call ‘portals to discovery.” They are the incredibly small discoveries which enable key to life doorhuge discoveries.

 

 

Just think about it.

 

 

Sure.

Maybe this discovery itself is not the most useful … maybe it’s not the most disruptive … nor the most innovative <in the traditional sense> and, yet, the smaller ‘whole’ inevitably leads to a larger more ‘life intrusive’ type improvement in our lives.

 

How do I view this?

 

As a nonscientist, non-chemist, non-whatever you need to be to actually use an element directly … I honestly could give a rat’s ass if someone has discovered some individual atoms which affects the overall relationship with other atoms it hangs out with.

 

But I do know … and I know this for sure as I can be sure … out of the process to identify a unique atom … and maybe even now that someone understands the properties of this atom … someone somewhere will have a light bulb go off in their heads and trundle out of the house with some new idea the rest of us haven’t thought of yet.

 

Yet.

 

As I type this … even though I most likely knew every element on the periodic table when I was in grade school … I doubt I could name … well … I would guess I could name maybe 75% of the elements <by looking at their signs>.

 

I would also guess anyone reading this had no frickin’ clue what this crazy enlightened conflict site post today was going to be about when “ununtrium ununpentium ununseptium and ununoctium” popped up.

 

I would also guess that this is most likely the first time 99% of my readers have thought about an element in decades.

 

That seems kind of crazy when you really think about it.

 

Most likely some of the most important things which make up how we live, eat and breathe … and live our lives … and the majority of us don’t know diddleyshit about them.

 

Why?

 

I would guess it is because they are too little. I would imagine we view them as too insignificant compared to more seemingly significant glamorized ideas and ‘innovations.’

 

Why do I guess this?

 

Most likely because … well … if you go online you will find over 3.2 million articles <in less than one second> on finding joy in the little discoveries in Life.

something missing round here

And while I didn’t read each and every one of them … the ones I did sample didn’t say shit about real discovery.

 

They were all about paying attention to the little things in Life around you.

 

Well.

 

WTF.

 

If there are over 3.2 million articles on that shit why aren’t they mentioning taking a moment and paying attention to the truly meaningful little things which have an inordinately big impact on everyone’s Life.

 

And by ‘big impact’ … maybe you should think about it this way … if today’s innovators have been successful … have seen farther than others before … it is because they have stood on the shoulders of giants … well … maybe stood on the shoulders of some element in the periodic table.

 

Regardless.

 

Take a moment in the near future.

 

Click on the link to The Los Alamos National Library interactive elements Table above.

 

Refresh your memory on the elements you learned about when you were young and maybe become acquainted with the ones which have been discovered since you learned the elements.

 

If you have a child? Maybe talk about the elements a little bit.

standing on shoulders elements ideas

In a world where some seemingly meaningless shit reaches into the headlines on a daily basis … where flashy discovery is defined by new technology and some new widget … some real meaningful shit, like the elements, couldn’t make a headline even if they paid for it.

 

Give them a moment in your spotlight.

 

Remind yourself that almost everything that is meaningful in our daily lives stands on the shoulders of some element in the Periodic Table.

intervention when you are the world’s most powerful military

April 16th, 2016

 intervention proof of life 2

 

 

“They were stolen from their beds in a school dormitory — hundreds of teenage girls kidnapped by gunmen.

A few dozen escaped to tell of the night that Boko Haram militants brought terror to a Nigerian girls’ school.

From the rest, silence. No sign of where they had been taken or what could have happened to them for almost two years, even as the world screamed #BringBackOurGirls.”

Until now.

CNN has obtained a video of some of the “Chibok Girls” sent to negotiators by their captors as a “proof of life.”

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CNN

 

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Well.

 

Sometimes as an American you see something and you wonder “if I have the world’s most effective military why am I not using it?”

 

intervention proof of life 3To me … Nigeria’s Boko Haram kidnapped young girls made me think this.

 

I watched the Nigerian mothers watching the video released from Boko Haram … and my heart broke.

 

 

 

I have little interest in using military to intervene in civil wars <like Syria>.

 

I have  little interest in using military to ‘institute democracy.’

 

I have a lot of interest in selectively using the best of the best military to let them o what they do best and resolve solvable humanitarian situations.

 

 

But this Nigerian issue is solvable.

And it is solvable by using the best military in the world.

 

I mean, c’mon, isn’t that what we, as in America, are supposed to do as a world leader? Solve solvable problems for the greater humanitiarian good?

 

Does anyone seriously doubt that should the US Marines, the Army Rangers or any special forces group be tasked with “get those girls” that they wouldn’t?

 

Does anyone seriously believe that Nigeria, or for that matter, any country in the world would be chastising USA for putting US military on foreign soil?army special forces intervention

 

Does anyone seriously believe some well-intended hashtag initiative is going to compel some resolution?

 

In some cases in some situations the person who CAN do the right thing needs to stand up … walk across the street … and actually DO the right thing.

 

Some people, in fact, a lot of people are gonna bitch at me … we are not the world police … it is not our problem … we should support Nigeria but not put our soldiers in harm’s way.

 

They will be wrong in this case.

 

If not us, then who?

 

If it were our children, would we just stand by?

 

If I were to ask a military person to risk their life would I prefer it to be to save a child or put some new government in place <which I cannot promise will last>?

 

I challenge anyone in America, shit, around the world … watch the video … watch the mothers … if you could do something … I believe you would.

us special ops intervention

And we, as in the USA, can.

 

Look.

 

I am not a betting man but here is a bet I would take.

 

I bet … any special forces military person asked to take on this assignment who would call home asking for permission from their mother & father to accept this assignment would only hear one thing from their parents … “go get them.”

 

Enlightened Conflict