Posts tagged brand
the unAmerican american tradition
Feb 4th
Ok. This is about the American tradition (the super bowl) and an un-American aspect (the fact there just aren’t that many American beers left).
The super bowl (according to Nielsen sales studies) is the 8th biggest beer day of the year. It is behind the 4th of July, Labor Day, Memorial Day, Father’s Day, Christmas/New Year’s, Thanksgiving and Easter (in that order) in terms of beer sales.
Oh. And I have actually seen Halloween beat out Ester in terms of sales in some reports (WTF … more beer on Fathers Day, Easter & Halloween then Super Bowl!).
Anyway.
During the Super Bowl Americans drink billions of beers.
According to Slashfood, 51.7 million cases of beer are sold in the week surrounding the Super Bowl. For a comparison, 68.3 million cases are sold on Independence Day and 63 million for Father’s Day.
Think about it.
4 hour TV event = 51.7 million cases.
That, my friends, is quite a lot of beer.
Some more factoids (just because I went factoid crazy here before I get to the un-American beer).
HOW MUCH FOOD WILL BE CONSUMED? (by the way … I cannot take credit for the numbers and math here nor do I want to because if you actually take the time to break them down they become suspect …. BUT … suffice it to say a shitload of beer & food is consumed).
8 million: Total pounds of popcorn consumed on Super Bowl Sunday.
28 million: Pounds of potato chips consumed.
53.5 million: Pounds of avocados consumed.
11.8: Depth, in feet, of guacamole consumed if it were spread across the football field.
293,000: Number of miles of potato chips, laid end to end, consumed during the game.
1 billion: Number of chicken wings consumed on Super Bowl Sunday.
325.5 million: Gallons of beer drank by Americans that day.
493: Number of Olympic-sized swimming pools that could be filled with all that beer.
20%: Increase in ant-acid sales the Monday after the game.
7 million: Number of employees who will not show up to work Monday.
Anyway.
Let me get to the point. Of the 51.7 million cases of beer, or 325.5 million gallons if you prefer, most of it will not be American.
Look. I admit. I do love a good cold non microbrewed funky tasting beer.
I thought I was a huge beer lover until I went to Europe and they started giving me beers that had sweet tastes and fruit tastes and … well … then I realized I imagine I was more of an American beer lover. Yeah, yeah, yeah the “beer connoisseurs” out there are scoffing and will start ranting about their high falutin’ microbrews or Chinese beers or something.
But. I am an unabashed American beer lover.
Unfortunately. That seems to be a tough gig these days.
I haven’t really paid much attention to it but it seems like America has lost its beer (that is kind of a different version of losing your marbles … or balls).
Some background is maybe needed to explain my American beer focus.
My first beer was probably in junior high school when me and a couple of buddies stole a nasty Michelob (I think) that my father had sitting in the frig for maybe 2 years (he didn’t really drink beer). Despite that horrible first experience I ran into a high school senior when I was a sophomore who introduced me to the Champagne of Beers (Miller) and I was in heaven. Throughout high school me and my merry band of beer drinkers drank whatever we could get our hands on … but … the champagne of beers was always our number one choice.
Please. I do have some discerning tastes. There was one afternoon in high school days when over at a friend’s house and our beer had run out … but one.
Ted said “Go ahead. You can have it.” So I grabbed my first … and last … Black Label. I took one sip. Then another (because I couldn’t believe a beer could ever taste that bad) and then asked if anyone else wanted to finish it.
Yup. I passed on the last beer available. Black Label made me want to do it (that was a fairluy momentous moment amongst us young beer drinkers).
Anyway.
While I could always get my hands on a good Canadian beer (high school in Vermont) inevitably it seemed like there was a Budweiser or a Pabst or a Falstaff or a Miller in my hands. And you figure Falstaff and PBR sported the good ole USofA red, white & blue colors so I was being as American as American could be. And then as I matriculated my drinking ass off to college … Coors became the elixir of choice (although I never seemed to leave the Champagne too far behind).
Well.
I am feeling less patriotic these days as I now have discovered that these days American beer is not so much American. It’s tough to grab one of the old tried and true (what people call “watery”) American beers to quaff with friends at ye ole watering hole (damn … that didn’t sound very American did it?).
Interestingly (mostly because I am not sure I thought about it that much) Anheuser-Busch has a market share in the United States of 50.9% for all beers sold (although different sources give a range of about 42% to 52% … I guess no one is sure how to count beer).
That number is primarily Budweiser (all of them Bud brands).
so. Let’s call it 50% market share. Really? 50% of all beers sold?
That’s a big frickin’ number and it cannot be all the NASCAR race fans and their coolers of Buds. Most people don’t buy just one type but also a lot of other stuff. At the very least you would think that Miller and all of the microbreweries would account for more than 50% (or at least I would).
Bottom line? Huge number. That’s all I will say on that.
The bad news for us americans? Bud ain’t American anymore. In 2008 Anheuser-Busch sold the majority of their stock to Belgian-Brazilian beer giant Inbev creating the largest brewing company in the world (and the brewer’s market share in US actually increased after the sale for some reason).
Ok. So if Bud aint American what is the biggest American owned beer?
Not Miller which is South African based and brews: Miller, MGD, Milwaukee’s Best, Icehouse, Southpaw, Steel Reserve, Hamm’s, Pabst, Stroh’s (if you can find it anywhere) and Red Dog.
Not Molson Coors which appears to be based in Canada or maybe Colorado or somewhere in between (they also to have some sort of joint venture with SABMiller to market all beers under the MillerCoors name which confuses me). But, they brew: Coors (the world’s best beer in my eyes), Coors Light (the world’s worst beer in y eyes), Keystone, Killian’s Red and Blue Moon.
So where does that leave us? Sam Adams?
Shiner (which makes an appearance down the list)? After that the list gets slim (by market share size … actual number of choices is huge).
Regardless.
Maybe my patriotism I can hold on to the fact that they are still brewed in America.
In the meantime I still enjoy a chilled Champagne of Beers and love a good Coors original (which I think they call Banquet for some odd reason). And make believe I am being unabashedly American while drinking them.
Enjoy … and know you are probably, most likely, being un-American whilst quaffing a cold one during the American tradition called the super bowl.
tolkein part 1: living & adventures
Jan 16th
So.
I have been a JRR Tolkien and Lord of the Rings/Hobbit fan since grade school when one ambitious teacher read us The Hobbit during reading time (in whatever grade someone has reading time).
I was fascinated by the battles and the drama and the cast of characters. My imagination went wild with the possibilities and I would guess The Hobbit was one of the first “adult” books I picked up and read on my own when I was old enough.
Looking back … I guess I have always found joy in the metaphorical aspect of all the Tolkien books (and loved drawing the correlations).
But it was The Hobbitt that originally tweaked that understanding and began my love of words and framing of words.
It was this book that opened the door in my mind where I understood books were not just words but thoughts.
And I could probably blame Tolkien for my sense of imagination and some of the ways I view things.
Anyway.
What I really value is that he made me realize good authors/writers didn’t just write things down in some willy nilly fashion.
That authors wote with a thought. And that it was a mistake to take the words at face value but rather it was worth taking some time to understand the meaning behind the words … the messages and the lessons to be learned.
In the beginning, my impressionable youth, it probably took me a number of years to begin breaking down the metaphors into distinct conceptual quotes and truly understanding the genius of Tolkein.
ok.
Enough on all that.
As with any well written fantasy book the Lord of the Rings is strewn with a number of great quotes and soundbite thoughts.
Really thoughtful thoughts.
Not “elvin” thoughts or thoughts using some wacky made up language or simly unrealistic fantasy-like thoughts … but life thoughts.
Here are some of my favorites:
“Many that live deserve death. And some that die deserve life. Can you give it to them? Then do not be too eager to deal out death in judgment. For even the very wise cannot see all ends.” – Gandalf
This thought is huge.
And not all people may buy it. Mostly because it is always difficult to believe that good people shouldn’t have the opportunity to fulfill their potential “good” destiny. And it becomes even more difficult when you observe obviously ‘not good’ living a long life dispensing ‘not good things’ as freely as loose cards from a dozen decks of cards.
But. It is too simplistic to suggest the bad deserve to die and the good deserve to live. Because, frankly, life isn’t all good nor is it all bad.
Anyway.
I guess the bigger thought here is that we judge people ‘as is’ (or as they are)and estimate ‘what will be (or what could be) and .. well … judge.
You can’t.
Sorry.
But you can’t.
Even the best of hearts can be cracked by life.
Even the worst of souls can find redemption.
Regardless.
Gandalf reminds us we shouldn’t be too eager to use death in judgment for bad .. or good. Why? Because, whether we like it or not … “not good” people serve a role in life.
One big role is that it is in the conflict between good people and bad people therein lies the growth of “what should be.”
Think about it.
In those who live, that deserve death, we see vivid demonstrations to remind us of “what shouldn’t be.” And in those who die, who seemingly deserved life because of goodness, it is a harsh reminder that those of us remaining have a responsibility to uphold that “which should be.”
Ok. The quote.
I do know I read this quote several times before I fully grasped it.
And, in fact, I may still be searching for the real truth within.
Regardless. No matter how wise I may become … I cannot see all ends.
And I certainly cannot judge who deserves death and who doesn’t (no matter how much I would like to).
And I think it is either silly, or selfish, to dwell on ‘what could have been’ even with who may be seemingly the best of the best.
In the end?
Try not to judge people. And judge your own life by what you are doing … because you cannot see the end. The end arrives … well … when it wants to arrive not when we choose.
Next.
“It is not your own Shire. Others dwelt here before hobbits were, and others will dwell here again when hobbits are no more. The wide world is not all about you: you can fence yourselves in, but you cannot for ever fence it out.” – Gildor Inglorion
The big thought: “The world is not all about you.”
Wow.
If the Shire were America, and Gildor shared this thought, could you see the ole blogosphere lighting up like a roman candle?
Ignorance is a fence.
And isolationism is living within that fence.
That is fencing yourself from the unknown.
I won’t suggest it’s out of fear or any number of actually good reasons … but isolating yourself (personally or as a country) is never good.
Anyway.
I think the bigger thought here is that we need to always remind ourselves that we today represent a past .. and that we are probably a blip in history (or what will be).
I guess the reason why this quote resonates with me today is that Americans are REALLY focused on what is seemingly “our problems”.
And I guess they should be (I do know I care …. but …) but this quote is a reminder that all in which we live in should have some perspective. What happens in our community is important .. but it is simply one cog in the bigger global wheel.
Bottom line?
Yeah. What you & your community is facing is important. And needs to be dealt with.
But burying your head in your own community means losing sight of the forest. And the issues that reside in the forest. And, frankly, the things the forest can bring to bear against your own little tree in the woods.
The cycle of time brings an end to everything … only to bring a beginning to another. You may as well step beyond your own shire at some point. And that’s not about being adventurous … that is simply about living life.
Ah.
But what about adventures …
“Don’t adventures ever have an end? I suppose not. Someone else always has to carry on the story.” – Bilbo
Adventures are fun to write about.
Especially when you talk about beginning or end.
Because … well .. in my eyes .. true adventures never do end. I could have included another thought … “in each end there is a beginning, and each beginning there is an end.”
A truth.
Life is an adventure. Or a series of adventures. (that is if you elect to look at it this way)
Peoples’ lives end but life doesn’t. Someone is always there to carry on.
Think about it.
Someone is always an extension of the past. No one is totally new.
Your own adventure is simply something you have found a passion for that exists and you are carrying it on … for someone else to pick up again one day and carry it on.
We are all just a chapter in a bigger story.
Never lose sight of that fact.
So ends this chapter of thought.
















