—————————————-
“Some people are born mediocre, some people achieve mediocrity, and some people have mediocrity thrust upon them.”
Joseph Heller
—————
“We must overcome the notion that we must be regular…it robs you of the chance to be extraordinary and leads you to the mediocre.”
Uta Hagen
——————
Ok. One of the things that consistently amazes me in the business world is mediocrity.
Ok. Maybe better said business’s “comfort in mediocrity.”
I am exponentially amazed because if you were to interview 100 different business leaders about their organization and company vision nowhere within that entire interview would you hear “we seek mediocrity.” In fact I can almost guarantee there will be words like extraordinary, innovative, best, new and bla … bla … bla.
That said … mediocrity is a stellar example that you cannot believe what people say and what people say and what they do are often two completely different things. It makes you wonder a little that if everyone’s attitude is so expansive why is their actual behavior so minimal/restrictive?
One writer suggested the reason is ‘vainglory.’
“Vainglory,” an anachronistic term meaning an unjustified and excessive pride in one’s own achievements or abilities is one of the primary forces animating and shaping contemporary culture.
Yeah. I buy that theory.
Probably because I have seen it run rampant among successful entrepreneurs who now run their own companies. Well. Let me qualify that by saying they may represent the biggest ‘vainglory’ offenders (because large companies get mired in mediocrity too).
Ok.
To be fair (to those mired in mediocrity) it is possible the true effect of transparency in the business world is the creation of the ‘being safe’ attitude versus smart risk taking attitude & behavior. To be clear … I am not sure it’s transparency’s fault, but I am trying to be fair.
Regardless.
Companies beware. The truth is that death resides in the zone of mediocrity. Interestingly I think companies do beware. It’s the leaders who are failing the companies.
So.
Maybe I should say … Leaders beware. Be fearful of mediocrity. And be fearful of playing it safe.
At the root of mediocrity?
Try this on for size. Criticism seems to have replaced oppositional debate as a form of business acumen. Inherent in criticism is diminishing without enhancement. Oppositional debate is contrarianism with the intent to enhance. And, frankly, I don’t have too much to offer here on why that is happening. If it were a generation thing I may have an idea but the people criticizing (leaders) typically grew up in an oppositional debate business world. So I am not sure what is breeding this attitude & behavior.
But. Regardless. It’s happening.
And leaders are consistently permitting their organizations to get sucked into the world of mediocrity regardless of the criticism/debate thing I brought up. To me .. the worst is when a company with all the potential to succeed gets sucked into the zone mediocrity. It is frustrating to see. And painful to watch as they continue in a doom loop of mediocrity. Or maybe call it unfulfilled potential.
I can even identify some key characteristics of a company mired in mediocrity.
1. High churn of leader low-senior people (the ones who ache to not be mediocre and seek to take the calculated risks to break out).
They get frustrated. And they leave for greener grass when frustrated.
2. Low churn of low-senior people with middle age kids.
Oh. They will bitch. Make some noises.
But they know if they feed the mediocre machine (and get a small win here or there) they will never get fired. So they don’t take the day to day risks it often takes to rise above the zone of mediocrity. Worse? They learn to live within it.
3. High churn of young people. Especially the good ones.
The ones who have some ambition or maybe not a lot of ambition but want to learn stuff. They max out fast in the zone and hit a level of dissatisfaction quickly. These really hurt an organization because this group dials up the company culture of miserableness in a sneaky way. They aren’t really grumbling. It’s worse than grumbling. They simply ask questions among themselves. The “why” question. Why are we this way? Why aren’t we growing? Why wasn’t that idea discussed instead of the one that was? Why, why, why and why again. They sense that something is off kilter but they don’t know the answer.
They just keep asking the question.
And when all of that has swirled around long enough. When the repetition of mediocrity is solidly in place. After some time all groups and all employees and all people will get lulled into a sense of helplessness. They start believing they cannot fight ‘the man’ (it can be identified specifically as the leader or simply the organization as a whole) and so they lose sight, or the desire to actually sight, for a something better than mediocrity because of complacency.
In the end.
Being in the zone of mediocrity in the workplace is odd. A little strange. Something feels off, some in-office rhythm is missing, something is off kilter, off balance, out of place.
Its something you cannot really quite put a finger on.
And with all that it becomes … well … it becomes easy to get sucked into the zone of mediocrity. So what can you do? (other than bitch & moan & be mediocre).
If you are a leader? Lead. (but most people aren’t in leader positions).
If you are the rest of the world? Well. I cannot guarantee this will get you out of the zone all the time but you will feel better about yourself and more fulfilled as a person (and possibly be better armed to battle mediocrity).

Never stop learning.
The corollary to this is ‘never stop challenging the norm.’ And at this idea’s foundation is something called commitment. Never stop learning takes commitment. Because in the zone of mediocrity life is much much easier if you go with the flow and accept ‘that is the way it is done.’ Be committed to never stop learning. From anyone. From any place. At any time.
Develop a interest for something.
There is nothing like interest to create day-to-day energy <**note: I purposefully do not use passion because passion, generally speaking, is not sustainable>. This is much much bigger than ‘overcoming fear of failure’ or learning from mistakes or any kind of crap like that. This is about positively moving toward some unseen objective – fueled by an internal interest. The best example I found was about Thomas Edison. It stated: Thomas Edison and the lightbulb. He failed more than 10,000 times. When he was asked what kept him going after so many failures, he said that he had not failed at all. What he had done was to find 10,000 ways that did not work.
Now. I will talk about resiliency next … but for now? That is high interest in something. Find something to rally around. It’s easier to fight the good fight if you care.
No quit.
This is possibly better defined as “character resiliency.” This has nothing to do with trying and doing and day in and day out grinding it out. This is bigger picture stuff. This is about not giving up on what you dream or imagine. Mediocrity of almost all things in life takes a boatload of resiliency to face and defeat. I threw in character but at its core this is resiliency. Mediocrity is relentless and patient and sneaky. You cannot quit, ever, in your battle against mediocrity.
Ok. So. What happens if you don’t attempt the three things I suggest (or anything to get out of the mediocrity zone)?
Well.
If you don’t do this (and reside in the hellish zone of mediocrity), I have one word for you. Regret. Regrets are almost always about missed opportunities – failing to take the risks that could have led to a more fulfilling outcome.
Mediocrity is numbingly subtle.
Company leaders have to believe they are called to something bold and amazing. Even if it is simply engineering the best toilet. I read somewhere three keys to fighting your way out of this mediocrity malaise:
- I believe we each hold within us a vast reservoir of courage.
- I believe in doing something every day that scares the shit out of me.
- I believe in burning my ships and declaring myself all in.
Love it.
Leaders should have it up on their wall. Breaking out of mediocrity means being courageous, scared shitless sometimes and being “all in” when making a decision.
Ok.
But before anyone thinks this is some wacky uncomfortable hi-risk leadership point of view. Let me say it takes all those things as well as some blending. Yeah. A blend. Blending risk and safety is the key to success. Too much of either is just not good stewardship. Foolish risk taking is as bad as mediocrity. Somewhere in the middle is the zone of success.
All that said. I am coming to the close on this topic.
Mediocrity is a simple thing to identify (if you are honest with yourself). Mediocrity is driven by inertia. So, saying that, mediocrity ends up actually being a choice (it doesn’t come naturally).
I will try and end this by explaining the zone of mediocrity and that choice I just mentioned by using Yeats:
“Turning and turning in the widening gyre/ The falcon cannot hear the falconer.”
(note: gyre – a vortex, a circular or spiral motion, especially in ocean currents)
Yeats suggests that at any moment forces are raveling and unraveling, forming and disintegrating in polarity (or, as one writer explained, “gyres” superimposed on each other with the apex or narrowest point of one at the center of the other’s base). Therefore moments of opportunity occur when time shifts from the outer to the inner gyre – somewhere within the constantly raveling & unraveling.
Leaders are always a focal point for a company’s constantly spinning gyre of ambition and desires. So that leader has to recognize the possibilities inherent in change and the accompanying risks. No change, or progress, occurs in the face of all this raveling & unraveling only through the choice to be mediocre – and not make change (or worse … not take advantage of the forming opportunities).
Their excuse for mediocrity? (if there is an excuse at all). Mediocrity occurs because the problem is that unraveling/raveling is rarely neat and the leader risks losing what is most important – the center. Or as
Yeats suggests:
“Things fall apart; the centre cannot hold”
And there in lies the true foundation of the zone of mediocrity.
Those in leadership positions of power and authority who foresee the possibility of ‘things falling part’ remain frozen in models that no longer function, or adapt, in a new environment. They fear losing what is at the center (which is certainly the closest to their soul & well being &, uhm, their comfort). So they refuse to embrace change and instead embrace mediocrity.
And in that, my friends, we end up in the infamous zone of mediocrity.
Do what you can to avoid it.
Do what you can to break out of it.
Do what you can to find leaders who seek to stay out of it.
Ponder.






Next.
To Perform Better — But Many Don’t Think Their Marketers Can Handle the Challenge
First.
Well. Because none of those things make Life any ‘less’ or any less meaningful. They just make it a little less certain. They just make things a little more risky. They just make it all a little less straightforward.
The universe has no real obligation to us. Period.
We tend to complicate our lives in a number of ways.
Now. Two things.
authoritarianism, Islam versus … well … Christianity/America/constitution/etc., white versus non white, intellectual versus nonintellectual, urban versus rural and any other dualism thing you want to add.
While I believe any individual has the right to be an idiot I think we would all be idiots if we didn’t acknowledge we are in a universe in which the amplification universe is not indifferent. In addition the amplification universe has the ability to exponentially share idiocy – not additively or even multiplicatively. Therein lies the accountability and responsivbility issue. While it sounds nice to say every platform can say whatever it wants to say <kind of a misplaced freedom of speech play> the reality is it isn’t about saying iodiotic things or lies or disinformation, its about teh amplification. So without any rules on how things get amplified <usually this comes down to algorithms> we inevitably have to talk about the source of the things that are getting shared. I, personally, think twitter, Facebook, instragram, whoever, should clamp down on disinformation and lies. Will they always get it right? Nope. Will in most cases , even in their errors, benefit society? Yup. Anything at this point which slows down amplification, or mutes what may take some time to be proven, is good. we do not need to “know everything” immediately. Give some time to vet everything. Let idiots speak but maybe limit how far and wide their idiocy spreads <at least initially>. That actually seems to protect the privileges and freedoms of citizenry more than it limits it.
And, lastly, I am absolutely clear that the universe has no real obligation to me … or us.
Trendwatching researchers suggested that consumers were experiencing guilt over how they spend, and on what they spend it on, which means they will look at how companies conduct their business, from where they source their products and whether they are engaged in socially-responsible initiatives.
The post millennial generation (The Global Generation – others call it “Z”) will have been preceded by the two extremes of community and individualism. The worldwide web will enable a higher level of intimacy between cultures and globally dispersed local communities (or maybe, more specifically, individuals). We see this emerging even today (it just has not matured). Not surprisingly, this technology has transformed our worlds – empowering people with access to extensive circles of population as well as connecting in surprisingly personal and intimate ways.
depths of their being, a voice which conveys the vibrant compassion and wisdom of life.”



===

process, the presidency itself, democracy, America’s position in the world, and our constitutional rights & freedoms, I tend to believe one of the most egregious actions he did was by doing all of that lying and destroying any semblance of the overall standard of respectful discourse a civilized society typically has.
have listed above which we should now put our big boy & girl pants on .. and solve.
The strength of a country is defined in how it deals with its worst moments. Trump represents the worst, represented the worst and in his wake he left us with the worst. I say that because, well, he is coming back. Twitter is a megaphone for all his shit.

anything that could be construed as good <note: even if it is really a crappy balloon>.
You see the balloons. Okay. You see some of them.

I keep seeing research in the United States that says something like 50% of people under the age of 30 do not believe in capitalism.
banks out of business>, but rather personal decisions, choices & responsibility. Yes. I just suggested <again> that people, not the system, will define the better version of capitalism. Adam Smith suggested the three pillars of a society are: prudence, looking after oneself as best as one is able; justice, keeping the law of the land; and beneficence, caring for others and society where there is need. Yeah. Adam Smith deceived in the collective interest beyond self interest.
Yes. Capitalism has certainly vastly improved our lives and our means to live. But it has also fed this insatiability.
I have been thinking about capitalism for a while nudging my mind toward discussing morals and character <society & culture>. In doing so I found it interesting to think about Schumpeter when addressing the youth capitalism challenge.
Second is our propensity to consume <and its self perpetuation>.
certainly stagnated, family disposable income has grown, life standards have improved, health has improved and overall quality of life has improved <and showed a continuous growth>. Unfortunately, at the same time, while families busily lived their lives they also had access to the finest inventory of toys capitalism could provide. Each generation was doing better than the one before, life was good and standard of living acquired a layer of ‘non essentials’ as part of how the people lived a successful & happy life.

I do not get (understand) investing, VC evaluation and startup support in general. Ok. I get it, it just confuses me. And I say that having:
ambiguous allocation of rights, and ownership as well as an ambiguous business model. Simplistically, everyone is in to get their money (let’s call it at its worst:
culture” people or the “purpose over profit” people, but I do believe, and have for quite some time, business is