
================
“Hey, I’m using Guam as a token in a game of chicken with North Korea and as a result putting thousands of your constituents at risk but, hey, at least you’re famous!”
Donnie Two Scoops
==================
Ok.
This whole North Korea and United States thing is dangerously bizarre. The most bizarre thing is the consistency with which Donald J Trump has offered us
… from the time he became a candidate until today. He has consistently cared about one thing – how he looks, how he is perceived and how his ‘brand’ is viewed.
He is a self stylized ‘big brained, strong, best whatever’ brand <with, as we would say in the marketing business, dubious functional capabilities, i.e., not really sure it does what it is supposed to do when you buy it>.
Everything he does and says is meant to meet one objective – his brand.
Bizarrely, and justifiably, everyone takes all of his word salad and what we perceive as his thinking and parse it all out with regard to “what does this mean for America and how is this in America’s best interest.”
This is misguided and, worse, it normalizes his behavior & words by suggesting there is something there other than his own brand building.
Everyone should never forget …
and “best.”
Period.
Full stop.
Think about it for one second within this whole bizarre situation.
Guam is a potential target <only because North Korea couldn’t hit the broad side of a barn if asked to> … but the Guam governor will be famous! … and rich! … and applauded for that huuuuuuuge boost in tourism <without having to spend any money>!
That represents the thought process of the United States president – he sees only trees <things that are representative of what he believes make up his brand forest>.
“Don’t worry about a thing. They should have had me eight years ago…I have to say, Eddie, you’re going to become extremely famous. All over the world they’re talking about Guam and they’re talking about you.
And your tourism, I can say this, your tourism is going to go up like tenfold with the expenditure of no money, so I congratulate you.
It looks beautiful, you know I’m watching … it’s such a big story in the news.”
————-
call transcript of <President> Donald J Trump to Governor of Guam
Well.
I am sometimes stunned by how much we are willing to turn ourselves into pretzels normalizing some incredibly bizarre behavior and words.
It is like we spend hours sifting through the verbal garbage for the one or two items which we can wash off and show that it wasn’t all garbage. And all the while we do that we seem to overlook the person who threw out the garbage … who is most likely standing in the window of their house chuckling “look at all those people paying attention to my garbage.”
Pick your Trump interview, press conference or tweet. He is consistent with creating a brand image using an inconsistent message <garbage>.
This is not only nuts but bizarre.
Yes.
North Korea is a threat … but think of them as a threat like … well … maybe Trump would have been had he gone to a public school and had no money. A little bully wishing to be with the big kids and big money. The only thing this little bully sincerely believes in is himself … not real solutions nor doing the right thing.
The only right thing to do is to build his brand.
And while everyone casts about for ways to explain his ‘unpredictability’ I would argue he has always been predictably consistent in that he will do and say anything that he believes builds his brand.
And, no, no one should confuse this consistency with consistency in policy … because he has no policy nor ideology beyond ‘ideology of self.”
Just think about what I just said as you ponder “I want to ‘de-nuke’ the world <yet I want the largest nuclear capabilities in the world, expanding them, and willing to let Russia upgrade its nuclear power and, of course, Israel can keep its ‘nukes’>. Or how about … well … repeal Healthcare … oh … no … repeal & replace … oh … no … ‘may be un-Republican to say but we need to take care of everyone’ … oh … no … ‘let Obamacare just die.’
Pick your policy issue. He is consistent with his brand and inconsistent with anything else.
I am not diminishing the North Korea issue but I am suggesting, in this case, the only thing that matters to Trump is that he gets to brandish “my generals” and toy soldiers and ‘nukes’ because he likes to associate his brand with them.
And, all the while real global challenges are being discussed, Donald J. spews a verbal smorgasbord of incoherent vaguery which even the everyday schmuck like me views as “sounds strong … but what exactly does he mean?”
It sounds an awful lot like grade school playground strutting & bluster.
That said.
I cannot remember a time when China suggested our president was a victim of “emotional venting” but I also cannot remember a time when we had a president who put his brand above … well … reality.
<sigh>
I imagine the difficult in all of his is that Donnie Two Scoops has his own alternative reality in which he has attached his brand to America itself in his own head and, therefore, justifies all of his brand behavior as “representative of the America brand.”
I stated this during the primary phase of his whole sad Trump election story that someone needed to separate Trump from “America” … and no one did.
This is nuts.
Nuts with a dangerous edge.
This all feels like it is one big reality show. I am not suggesting North Korea doesn’t represent a real potential threat <although you don’t see South Korea, China, Japan, etc gearing up for any foreseeable threat beyond their normal status> but this all feels like Donnie is treating this like a great big TV show where he gets great ratings and everyone tunes in every night just to see him.
The problem is that unlike a TV show which has an executive producer who is crafting the entire scenario and scripting it out … the other main person on this show doesn’t have the TV script. Therefore within the reality TV show Trump is producing there is an unknown. Within that unknown resides the unforeseen, the human error in judgement and the misunderstanding.
On a TV show that can create ratings and little downside … and certainly no downside where people can actually physically get hurt.
In the real world this can create ratings but offers a potential huge downside where a lot of people can actually physically get hurt.
Look.
I do not really think nuclear war is likely. The big boy at the table <or ‘the principal at the grade school playground’>, China, has basically taken that off the table by a simple stance … “North Korea, if you attack you are on your own, and USA, if you act preemptively, we will consider that an attack on us.”
That said.
Can anyone really say it’s not a possibility at all?
Nope.
And that is nuts.
And it is on the edge of insanity because it well … walks like a reality TV duck, sounds like a reality TV duck which makes me think this whole Trump TV bluster and posturing is … well … a reality TV duck.
And while Trump supporters will come out of the woodwork crafting semi-logical scenarios in which Donnie Two Scoops words are strategic and smart and necessary is there anybody who really doesn’t believe the rest of the world is looking at America going “WTF.”
Or, as one of the more conservative websites stated this morning:
Sanity.
Is there anybody who doesn’t believe that world leaders are whispering behind our backs now, discussing “the United States problem,” and wondering if this great experiment of a government of the people, by the people, and for the people has gone off the rails?

This North Korea problem is complex and while we can blame past presidents if we want <which is wasted energy> or want to wave our hands in the air moaning “why do I have to deal with his mess made by someone else” I want a president who doesn’t really care how we got here and why we are in the situation we are in … I want a president to … well … be sane. Be mature. And be better than the everyday schmuck like me.
I want a president less concerned with trees and more concerned with the forest … specifically the USA and global forest and not his own trees.



greatest impact on business was.
hopefully some good ones.
<1> Most decisions made at a lower more tactical, or less strategically influential, level are not really business killers nor are they even ‘not fixable’,
uncertain world … they only offer the illusion of certainty. The business world is a complex world with thousands of decisions and a relentless onslaught of uncertainty.
Its also <slightly> interesting I used an Ayn Rand quote to open a thought on business leadership.
I point out the vision and instincts aspects because it is that ‘dance’ which … well … can make a business dance. Some people talk about strategy & tactics but this is a little different. This is kind of a step up from that.
aspect but had an incredibly strong sense of ‘right versus wrong’ with regard to business philosophy and excellent instincts which tended to permit a shitload of progress <if not particularly visionary progress>. I would note he was pretty good at hiring some people who were visionary and combined with what he was good at he had a nice ability <albeit sometimes a lite too pragmatic> to tighten some loose vision and … well … get shit done.



We talk about putting healthcare in the hands of people.

disruptive ideas and what is “new.” And thanks to Yale and some guy named Loewy I have a tendency to toss around two phrases a shitload in the conversations — “Most Advanced Yet Acceptable” and optimal newness.
He believed to sell something surprising, make it familiar; and to sell something familiar, make it surprising.
an “optimal newness” for ideas or, well, how about we call it “advanced yet acceptable”.
Disruption actually means ‘to challenge.’ And, despite what many want you to believe, disruption is actually about creating something … not simply to destroy something. I would actually suggest that disruption, at its core, is about changing the way you think – creating new ways to think about something.
Therein lies a truth “optimal newness” never loses sight of. The biggest ideas with the biggest end impact on our lives typically have gained some momentum not because they were some huge ‘new, never seen before’ idea but rather because the innovated on some conventional thinking and shifted us into some different way of thinking about something.
I will end by stating, unequivocally, that this is easier to write about then to put into practice.
I will ignore the tweets … entertaining but absurd.
executive orders, some cutting back on regulations, maybe taking some, what they would consider, unnecessary pieces out so the engine can run a little more effectively.

I hire managers to manage tactics … I hire leaders to share a vision. A transactional leader is a tactical leader.
I say that because while I am as detailed as possible with regard to how to fix the hollow presidency’s arc of behavior I remain concerned that the president, a self proclaimed successful business person, shows little signs he understands basic leadership behavior <and attitudes>. I admit … while I sensed his early on I never expected him to be this inept at basic leadership skills.
and only one, thing truly matters – will President Trump ever permit his mind to be enlightened. For that is the path out of the darkness that his administration tries to convince us we all live in as well as some of the darker more ignorant & naïve aspects of the current administration’s behavior.
some topic and make a statement and 99% of the time the other person will say <usually indignantly> “where did you hear that?” … and I could say “well, Albert Einstein said it” … and I can almost guarantee I will get the following question … “when did he say that?” … and if I said “well, he said it on <pick your poison … FoxNews, MSNBC, CNN, NYTimes, Washington Post, etc>” … I can almost guarantee I will get a ‘lean-back-in-chair-moment combined with a sage “oh, he is biased.”

We live in a wacky world in which we have no experts, we trust no institutions to not have some nefarious intent and truth is in the eyes of the beholder.

Forever.
Forever is an empty concept.

Whew.
in some way they have been useful.



The only places in which Trump’s numbers rose versus Obama are … uhm … Russia <which rose a staggering 43 points, 11% to 54% confidence>and Israel. And, I would note, that despite the common perception Obama was loathed by Israel, Obama’s confidence ratings varied from 49% to 71% during his administration as compared to Trump’s current 58%.
international numbers should make anyone and everyone take a moment and pause.
Which leads me to my point <other than expressing some sadness> … a word to the wise <and even a
often argues that words don’t matter and behavior is more important.
Look.