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“No enterprise can exist for itself alone.
It ministers to some great need, it performs some great service, not for itself, but for others…or failing therein, it ceases to be profitable and ceases to exist.”
Calvin Coolidge
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“Let’s be honest. There’s not a business anywhere that is without problems. Business is complicated and imperfect. Every business everywhere is staffed with imperfect human beings and exists by providing a product or service to other imperfect human beings.”
Bob Parsons
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Originally posted in 2017
Let me take a minute and discuss “fraternite” in business.
Just a reminder but “fraternite” is one of the
French values of Liberté, Fraternité and Egalité (“liberty, equality, fraternity/brotherhood” the national motto of France).
Anyway. Business. Inevitably a great organization exhibits both efficient AND effective progress. What typically creates that combination is part discipline, part structure (systems), part leadership, all glued together by “fraternité”. That ‘glue’ is most often discussed in the American business world as ‘a vision’ or maybe ‘a purpose’ or even ‘culture.’ We do so because we Americans hate any kind of lack of specificity. But the truth is that the most common bond of a great organization is a more nebulous concept, i.e., one of “fraternité”.
Or.
“Any man aspires to liberty, to equality, but he cannot achieve it without the assistance of other men, without fraternity.”
Napoleon
Oddly enough, while this sounds like relatively common sense, I kind of feel like business itself needs a revolution to overturn the current thinking to accommodate what should be common sense.
What do I mean? Current business is kind of in a wacky spot. It talks a lot about vision and purpose and culture as if they are “things” — like maybe a lighthouse anyone can see as they bob around the chaotic sea of business life to find a way home. By the way, I would argue that is a very individualistic thought — “I can find my way home” type thought – and not really a team thought <but that could quite easily be debated>.
Regardless. Fraternity is more like “everyone not only knowing what they need to do to keep the ship afloat but actually pitching in whether needed or not because they love the ship itself.” That may sound like some wacky nuance, but I have to warn people that revolutions can kind of gain some momentum off of some fairly wacky things on occasion. By the way, this thought is a more nebulous “I feel this way” aspect of organizational culture and, as noted many times, if it cannot be measured or indexed or scored.
** note: most older leaders into today’s business just don’t like that kind of shit – things they cannot measure or score.
Anyway. Not to beat this metaphor to death, but I do believe we need a semi-revolution in the way business organizations are created and run and managed. I think we may need that revolution because “fraternité” as a core principle just ain’t the way business is run today. And, yes, it should be viewed as a “core” principle because … uhm … when discipline falls apart, when structure falls apart, when leadership falls apart what keeps you on the battlefield and fighting is … yeah … “fraternité.” Yeah, yeah, yeah. A lot of people talk about a “community” or “company team” or some other nice sounding platitude which sounds a lot like “fraternité”, but its mostly lip service. Its lip service because fraternité is a ‘collective’ thought and most businesses reward and incentivize individuals.
Anyway. On a bigger organizational level I worry about how an idea like this is getting suffocated by generational issues <younger people desire something and older people think they know the best> and maybe an outcome-is-the-only-thing-that-matters worldview versus a belief business should incorporate altruistic aspects. Both of those conflicts are HUGE issues. I have written about in 1200+ word thought pieces on both of these but, on the former, the best piece I can share is from Corporate Rebels “Cut The Crap: The Made-Up Nonsense About Generations At Work” which states all people want meaning at work (regardless of age or generational label).
I actually believe we need some revolutionary thinking on the latter. To me we have a bunch of people who look at business and turn away to non-profit because
… well … I fear that they only believe they can change the world through more altruistic pursuits and not traditional business. And, yes, they are important and good pursuits but, from a larger perspective, business drives the world. Business makes shit that makes lives easier and healthier and impacts the home and life in ways that it is difficult to imagine let alone outline in a few words <and the business office/working groups creates behavioral cues which ripple out into culture>.
Somehow … someway … we need to insert the ‘believers of principles and principled behavior’ into the business world with all of their ambition and hope and remind them, empower them and enable them that they can change the world.
That they can make the world a better place. They can make society and people and lives better. And they can do it in and through business, not just altruistic career opportunities. If we do that, and do that well, I tend to believe we will build more organizations driven at its core by a sense of “fraternité” rather than a bunch of documents setting out some guiding or shared values, vision and purpose which everyone says “okay … let’s do that.”
What I do know is that … well … read the following quote:
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“I have found no greater satisfaction than achieving success through honest dealing and strict adherence to the view that, for you to gain, those you deal with should gain as well.”
Alan Greenspan
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I do believe we need to be drawing some lines in business. And I don’t mean company handbook type lines or even some well-crafted ‘lines’ in “how we conduct our business” or “who we are” but maybe they are more lines with regard to some unwritten principles.
I say that because when you can gather a group of people together who share a strong set of principles they will walk straight into a hail of bullets to not only survive, but to get good shit done.
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“Morality, like art, means drawing a line someplace.
Oscar Wilde
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Now. Business absolutely makes dealing with your principles a constant struggle. It can kind of suffocate your principles in between the pragmatic aspects of getting shit done <discipline & structure> and how that shit is designed to meet specific objectives/results and the faux burden of some vision or grander purpose which “you know is important to us therefore it should be important to you”, i.e., extrinsic importance not intrinsic importance. Frankly, when suffocated by these bookends you don’t have a lot of elbow room for any type of true, intangible, unsolicited camaraderie.
The fraternité is more forced than natural. Obviously, when it is not natural it is not as strong.
In the end.
Fraternité in business. I believe we have forgotten this. And while I do believe many of us have forgotten how to draw lines with regard to our principles I tend to believe business, in general, has simply decided to just draw lines <in a box in fact> and say “there you go”, i.e., there are your principles and rules for camaraderie.
That is kind of whack.
Look. I can honestly tell you that being a senior leader in a business and organization you like <you do not have to love> may be one of the greatest experiences anyone can ever have. What makes that experience truly great is when you are fortunate enough to foster something intangible, something that really cannot be measured, and something which doesn’t earn you some performance bonus at the end of the year … it is when you stumble upon the sense of fraternité.
I am sure some organizational guru will send me a link to “steps to build a fraternité organization” and … well … good for them. I tend to believe this is one of those intangible things that is created less by some “how to” guide or some formula and more by simple good intentions combined with some good discipline, construct and leadership. To steal another word from the motto, by creating a fraternité organization you inevitably create liberté for the organization to be the best version of what it can be.
This is what I thought about today and “liberty, equality, fraternity <brotherhood>”. With that I imagine I should end with where I began … no enterprise can exist for itself alone. That is the foundation for a fraternité organization. Ponder.



As a business manager you end up grasping a couple of truths about your employees and their relationship with what they do, their work, their careers and the company.
Work is called work, and not ‘play, for a reason.
come to grips with a job in which they are not in an overly stimulated relationship with.
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Which leads me to everyone likes to think (but not necessarily make decisions).
note Life, people and business, are inherently inefficient <despite all their efforts to be efficient>. I think the insight resides in the fact this creates a recipe for disaster. Disaster in that what is easy, or even useful, is not necessarily good for us.
coin 6 straight times. Yeah. You can see the possible problem there. Circling back, let’s assume each of those 6 coin flips are driven by efficiency. Yeah. You can see the possible problem there. Let me stretch the efficiency issue out a bit more. Efficiency demands a division of labor, resources and energy. So, if the algorithm is driving all those things toward the ‘most efficient’, well, there are always consequences to a choice.
A collection of people can be stupider than an individual (often even stupider), and, an individual can be stupider than a collection of people. The trick is to always to find when one is smarter than the other.
this up because algorithms, driven by efficiency, are temporal, but you cannot actually see whether they are converging or diverging. Well. At least until it’s too late.
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Complexity, in business, is in the midst of a weird time. In the attempt to translate 
He suggests that each person is a cross section of the self – the depths & dimensions – and the conflict and potential inherent in the interactions with social, economic and cultural fabric – all amped up in a technological world. Freinacht calls this ‘a transpersonal perspective.’ Its not just that we are each a billiard ball that interacts with other people. We co-emerge or ‘intra-act.’ He suggests we have a lived experience as well as a creational experience. We experience and absorb from all experiences and in doing so we, systemically, change. What this means is that society is present within each individual as well as within the relationships one forges with what we call ‘self.’ Here is the uncomfortable suggestion — there is no true individual nor is there any true collective there is simply an evolving interlinked emergent set of ‘transviduals.’ This makes each of us inseparable, in a complete sense, rather than some simplistic unique separate life story. This means each person should be viewed as an open and social process, a 
would be naïve. Systems exist everywhere. Systems influence everything we do. The idea of a social system implies that relationships between its parts strongly influence human behavior. To put the matter more bluntly, a social system implies that people act partially as cogs in a social and economic machine. In other words, people play roles demanded by pressures of the whole system. This idea is a bit uncomfortable because at its core it suggests people aren’t totally free to make their own decisions. That said. Suffice it to say all social systems have some ‘design’ features (or have actually been designed) which, tying back to Hanzi, means people, as social constructs, are designed by social systems.
best, we will always remain a step or two behind not only the world but behind any semblance of a sane world. But here is where it gets, well, bad. As the world becomes increasingly complex and we become increasingly overwhelmed and under increasing pressure to ‘do something’, there will always be someone peddling ‘simplicity’ or some tool/tactic to ease us through that situation. Uhm. Easy does not equal what is best for us <
Systems are persistent buggers. In fact, it is not unusual the persistence of a system is due solely to the existing mindsets, the language, the accepted ‘terms of agreement’ of how it works and should be worked, or, basically, what people consistently (almost as a default) think about it. This persists, the power/construct dynamics, as long as the terms of that agreement appear and feel favorable and the system thrives <or ‘works’>. As soon as the terms falter it begins to effect how people think about it and the system can become dysfunctional <or less functional than it was>. This persistency is also self-induced by the relationship of the system, people and productivity. Systems naturally deviate to the mean constantly dampening any deviations. In basic terms what this means is that systems naturally arc to existing productivity and discourages changes people may make to the system. Yes. Once a system is in place, and works, it is 
While principles provide some boundaries the natural temptation within any system (as noted in my first points) is to maintain the system if ‘it works’ <even if ‘works’ is suboptimal>. So, part of the criteria people need to assume is the ability to identify the parameters that matter (every business has things that make them successful) and blow the rest of the shit up. It’s an ongoing version of creative destruction in which you destruct something to create and create to grow in terms of impact. To be clear. Anyone can blow shit up, the true test of blowing shit up is destroying, or destruction, TO create. In other words. destruct paradigms, attitudes, beliefs, behaviors, mindsets, even the way things have always been done, in order to effectively set yourself apart from where you were before.
to claim people are lazy or complacent or ‘sheep’ <following the crowd>, but more often than not people are constantly sifting through everything they are seeing and hearing and encountering — slowly but surely building up their own self <or, in a negative sense, tearing their own self down>. From a business perspective it is a sense of productivity. i.e., attitudes and behaviors that create the productivity that contributes to the system and is of the system.
efficiency, the poor ones triple down on efficiency. But. 95% (I made that # up) of businesses focus on customers, service, process, systems and “best practices” — in their pursuit of efficiency (with head nods to effectiveness). This means 95% typically
some broader cultural narrative. People leave, therefore, if your modus operandi is to enforce or impose (this includes ‘best practices’) systems, I can guarantee you that enforcing or imposing is not motivating nor long term effective (nor even optimizing short term effectiveness).
Of course I believe discussing new organizational models is important and, in some cases, a business should have a new business model. But at the core of any organizational discussion it really isn’t about models but rather 
How many times have we sat back and said “I can do that job”?



business repercussions. Not only may you be out of your depth, but you may actually start making some poor hires who are also out of their depth and that kind of shit gathers negative momentum <down the slippery slope of less-than-competent results>.


Most of us figure we may as well go out fighting … hence the urgency.
actually can be slightly sneaky>, but I do tend to believe I erred on the side of treating almost all scenarios initially as ‘non urgent’ believing more often than not if we didn’t run around like chickens with our heads cut off and didn’t invest a shitload of extra resources we could most likely handle it fairly efficiently.
running out of money.
For example. An early difficult money decision.
months and do one bigger effort in month 7 & 8.