Posts tagged facing overwhelming responsibilities
courage faith & character
Dec 8th
“A man of courage is also full of faith.”
Marcus Tullius Cicero
Let’s be clear on this quote. “Faith” in this case has nothing to do with religion. Faith in this case is all about “self.”
Faith in oneself.
A belief in oneself. Self actualization. Self esteem. Strength in self.
All that good (Maslow) stuff.
Which leads me to a second quote from good ole Cicero.
“A man’s own manner and character is what most becomes him.”
Marcus Tullius Cicero
Lets connect the dots.
Courage. True courage is a lot about resiliency. Resiliency in the face of adversity. The adversity can be extreme or it can be ‘humdrum’ (I just wanted to use that word) but in the end it is just good ole plain adversity.
Faith. And to be able to not quit in the face of adversity you have to have some faith in oneself. Faith in that you can deal with it or you will figure out how to deal with it. Faith that somewhere and somehow you won’t fail.
Character. And character comes into play in two ways … the manner you face adversity as well as the strength it takes to face adversity (when it is a shitload easier to just simply quit). Strength of character is the foundation for this whole courage thing. That is why I put it last.
Courage.
Faith.
Character.
By the way. I threw in the ‘humdrum’ to make a point. Everyday life, the routine life, being a parent, being committed to showing up every day at work, doing well in school, being nice in the face of the abusive … all of that takes courage. A lot of courage. And faith. And even more character. We forget this kind of stuff whenever we speak about courage.
We seek to put courage up on this pedestal of extraordinary behavior in the face of the most extreme adversity.
Is that courage? Sure.
But it’s often courage inspired by sheer human survival.
In other words … be courageous or die.
Is that admirable? You betcha. Those folk deserve every bit of admiration and attention they deserve.
But then there is day to day courage.
Is it heroic? Well. No. Not particularly. It is simply having the fortitude and backbone and character and resiliency to deal with what has to be done. With whatever responsibility you have assumed.
It is sometimes easy to shrug it off as “what is the alternative” but it takes inner courage regardless.
Should it be celebrated with medals and speeches and stuff like that? Nope (or I don’t believe so).
But I also believe it should be recognized.
Day to day life is tough.
And it takes courage to deal with it.
Why do I care?
Well. Because so many people quit in the face of day to day. Those who don’t should recognize that. Because they COULD have quit. But they didn’t. Is that “take a bullet” courage? Nope. Is it a different type of courage? Yup. It is 365 days a year type courage. The ability to wake up each morning to face whatever it is you have to face type courage. It is a sneaky type of courage. Because the more famous type of courage you have a specific enemy. They have a gun. They want to kill you. It is you against them.
Life is a little trickier.
Or maybe let’s call it a more sly enemy.
It doesn’t seek to hunt you down one day with a bullet (or whatever). It seeks to wear you down and find ‘the moment’ to destroy whatever it is you may have.
So lets work the formula backwards.
Character.
Faith.
Resilience.
Courage.
Dealing with Life begins with courage. And takes character as the bookend. And in between takes faith & resilience to manage the adversity.
Courage.
Sometimes think about measuring it by how you deal with life.
You may find more courage around you than you ever imagined.
expectations as an economy
May 17th
This one is about those pesky demanding consumers. And their pesky attitudes & expectations.
Oh. Expectations. Expectations are truly tricky things. They elevate quickly (even moreso in the web-based transparency driven world) and they decrease grudgingly. Once a consumer has experienced a truly 100% perfect experience the bar has been set. And in today’s world? You (a consumer) doesn’t even have to personally experience it … you can simply virtually experience it … and your expectations have been reset.
Let’s face it.
In the past a company (or a brand) could get away with not performing at its peak. Or maybe taking a day off performance wise. All because consumers didn’t experience full transparency of the best, the cheapest, the first, the most original or the most relevant.
Well.
That’s all over.
And things are bound to get even more radical.
trendwatching calls this phenomena The Expectation Economy. And it is not just a generational thing. While it is a given for the younger generations who are unburdened by an era of mass production, mass advertising and above all mass ignorance … older generations are quickly stepping into this world wondering what the hell all these youngsters know that they don’t.
Oh. And every day the older generations are getting more online savvy (even if it is simply to make sure they aren’t getting screwed) and are creating the same expectations as the younger generations.
The Expectation Economy is a consumer trend chock full of experienced well informed consumers from the US to China who has a high list of expectations that they apply to each and every product or service or experience on offer. Their expectations are based on years of self training in hyperconsumption and the flood of online information readily available. All of which helps them track down and expect not just basics even for the basics (in other words … there is no such ting as “basic” any more). Not just the lower level standard of quality but the “best of the best” for what they are willing to pay.
They have redefined quality.
Quality is now based on what they are willing to pay.
“Yes. I have one dollar. But now I know what to expect for one dollar. Oh. And it ain’t just one dollar worth of value. Its something more because I know, even though it’s just one dollar, someone out there is willing to give me more than one dollar of value because they want my one dollar.”
So.
What this really means is that in this expectation economy your product or service is no longer just judged against other products and services in your category but by experiences created by other products and services in other categories you cannot even imagine are your competition. Ok. They aren’t your competition in a true definition of the word (it is not like they are stealing sales) . But. They are stealing expectations. They are resetting the expectations in your category.
Geez. How fair is that? You aren’t even competing against them.
Well. In the new Expectation Economy face it. You aren’t just competing against those you think you are competing against but also competing against expectations being set by other companies in other categories.
The biggest difference from five to ten years ago? Word of mouth now travels the world in a flash, making product launches instantly global, turning every new brand, big or small, into a potential ‘player’ in the marketplace. Small businesses and brands can become big businesses and big brand overnight.
Basically, this is the Creative Destruction theory (Schumpeter) gone ballistic. Remember. Creative Destruction is all about how the small constantly overwhelm the big to improve the overall marketplace.
And it is happening because never before has intelligence on the best, the cheapest, the first, the most original and the most relevant been so openly available to consumers. And never before have consumers enjoyed doing research and comparisons (lets call it ‘personal competitive analysis’) as much as they do now. In fact consumers are conducting the competitive analysis more diligently than most corporations do (including possibly the most anal comparative corporation of all time P&G).
Blame (or thank) sites, blogs and magazines such as:
- Core77, Inhabitat, Design*Sponge (design, furniture and objects)
- Gizmodo, Engadget, Ubergizmo (cutting-edge gadgets and electronics)
- Treehugger (eco-chic products)
- Curbed (real estate)
- Cool Hunting, The Coolhunter, Josh Spear, NOTCOT (cool, beautiful, have-to-have ‘stuff’)
- Gridskipper, superfuture, Jaunted, Wallpaper, TripAdvisor, Monocle (hotels, restaurants, architecture)
- Flavorpill (coolest city events)
- FlyerTalk, SeatGuru, Skytrax (best airlines and seats)
- Luxist, Born Rich (most desirable luxury goods and services)
- Autoblog, Jalopnik, Hybrid Cars Blog (automotive scoops)
- JC Report, The Sartorialist (fashion and style)
- Kotaku, Joystiq (video games)
- Styledash (beauty)
- Slashfood, Chocolate & Zucchini (food and beverage)
- EUKicks (sneakers)
- Vinography (wine)
- FirstShowing, /Film (movies)
- Digital Photography Review (photography)
This avalanche of consumer competitive intelligence has even spawned consumer information as a job – where consumers inform each other on the best of the best without feeling the need to actually purchase anything or even get paid for what they are doing.
What started with amateur “cottage industry” travel, chef & shopping experts is now applied to virtually every industry or any object that consumers’ desire. In fact consumers can now vicariously consume everything and anything through the eyes of curators/experts and other consumers, and the written/spoken/taped reports they freely share (note again … without getting paid to do any of this).
And all this sharing of knowledge leads to creating expectations. Expectations with regard to everything. And that leads to …
Think about the consumer as someone with ongoing annoyance interspersed with occasional boredom and indifference.
Whew. Now that sounds tough for any marketer out there.
Why will consumers’ moods be like this?
Once high(er) expectations have been set, they are bound to go largely unmet, since the majority of brands still choose not to keep up with the best of the best (because that “isn’t our positioning or what we are about” or they simply just cannot match the best of the best).
Well informed consumers will thus find themselves in a perpetual state of indifference and/or irritation.
Indifference will hit those brands that consumers know are underperforming, and that they can avoid due to sufficient availability of the best of the best. If you’re working for one of those underperforming brands, the scary thing is not just selling less (or nothing). It’s that indifferent consumers will stop being forgiving, they will stop being cooperative and giving you feedback on how to be more like other, better performing competitors. They’ll just leave and never return, without telling you why.
Perpetual irritation is just as bad: this will occur when consumers are forced to buy from an underperforming brand, due to limited or no availability of what they already know is the best of the best.
In this light, pay special attention to fake loyalty and postponed purchases:
- Fake loyalty: consumers will continue to purchase from underperforming brands if the ‘real thing’ isn’t available. To the underperforming brand, all may seem quiet on the western front, until the best of the best suddenly does become available. Good examples of fake loyalty can be found in the airline industry: millions of frequent flyers around the world know that Virgin Atlantic, Singapore Airlines and Emirates offer a superior experience, but since these airlines don’t fly on all routes, consumers have no choice but to fly with subpar airlines now or then, or all of the time. Count on them to vote with their wallets every time new routes are added by these ‘best of the best’ carriers, even if they’ve never flown with them before.
- Postponing purchases: some ‘best of the best’ brands like Apple actually manage to indirectly convince consumers to postpone certain purchases. Many consumers would rather wait for the iPhone or MacBook Air to become available, than to buy a new phone or laptop. Again, due to the dissemination of information, even local product launches are instantly global. Digital services have already succumbed to phased distribution; the physical world is next.
The Next Generation
Let’s face it: in the past a brand could get away with not performing at its peak, since consumers didn’t enjoy full transparency of the best, the cheapest, the first, the most original, the most relevant. That’s really over. And things are bound to get even more radical: the EXPECTATION ECONOMY is a given for younger generations, who are unburdened by an era of mass production, mass advertising and above all, mass ignorance.
So: not knowing who’s doing exceptional things and setting your customers’ expectations is not an option. Which brings us to the following:
Looking cross-industry is Imperative
Sure, we know that what you really, really want is to look at which trends will dictate your industry. If you’re in automotive, you want to know about the future of transport; if you’re in food and beverage, you’re no doubt interested in everything healthy and green and organic. And of course you have a near-obsession with what your main competitors are up to. But in an EXPECTATION ECONOMY, business professionals should obsessively think and look cross-industry, as opposed to suffering from industry tunnel vision.
Here are three reasons why looking cross-industry isn’t just great for inspiration, but a prerequisite for understanding how to succeed in an EXPECTATION ECONOMY:
1. Your Competition could be Anyone
First of all, focusing solely on your own industry will obscure the fact that in economies of abundance, consumers are increasingly spending their ‘play money’ on goods and services that net them the experience, the indulgence, the excitement, the satisfaction they’re looking for at a specific moment. Which could be new sneakers (even though they already own five pairs), or a new cell phone (even though their current one is perfectly fine) or a long weekend away (even though, if they’re European, it’s probably their fourth getaway this year). So if you’re, let’s say, Nike, you’re definitely competing with Reebok and Adidas and Onitsuka Tiger once a consumer has made up his or her mind that it’s sneakers he or she desperately wants. But before minds are made up, when shopping for a certain kind of excitement, it may as well be Nokia or Starwood Hotels. Or Zara. Increasingly, you’ll be competing with anyone and everyone, which means you need to keep an eye on anyone and everyone.
2. Expectations are Often set Outside your Industry
Secondly, limiting yourself to your own industry will make you miss important changes in consumer expectations, and will thus put you at risk of disappointing or even annoying consumers. Every industry has its own ‘innovation competence’, and the innovations they’re bringing to market not only excite their own customers, they also shape their expectations for other industries. Whether it’s Singapore Airlines’ sense of status, Starbucks’ understanding of indulgence and rituals, H&M’s obsession with making up-to-the-minute fashion affordable, or Apple’s prowess in design and usability. And while flawless execution is never easy, the thinking and attitude behind it isn’t impossible to mirror. Consumers know this, too. Hence their aforementioned indifference and irritation when it comes to the non-H&Ms, the non-Singapore Airlines, the non-Apples.
3. Just copying Competitors is a Race to the Bottom
Last but not least, if you’re obsessed with what your direct competition is doing, you will always end up copying new concepts in your industry. Which means that, unless you’re comfortable with being a ‘smart follower’ and being really really good at it you won’t be successful.
Now, all of this is of course not to say that you shouldn’t actively track what’s happening in your own industry. But also constantly ask yourself: who are our other competitors? What experiences could our product or service be traded in for? And what can we learn from other industries setting consumer expectations across the board?
Oh.
That’s management speak for waiting to see whether innovative initiatives by more creative and daring competitors are worth copying: if they are, you’re too late, and if they’re not, well, by then they’re probably working on something newer that does work.
Being a smart follower is not a science. In reality it is all about mixing experience, intuition, and knowing your sources.
In my world i grab a notebook and camera and start taking notes and pictures roaming the streets. And secondarily scanning the list of best of the best sites/publications. Note that I prioritize “the streets” first.
Always remember. “The streets howl with the truth.”
Find competitors and non-competitors, big and small, who are setting consumer expectations much higher than you’ve ever been able to (because whether you like it or not you are being compared to them).
Maybe they’re more fun.
They have better design. Their stuff tastes, looks, feels better. Their customer service actually responds to emails. They’re cheaper.
Then build what you think are the standards for which you will be measured against. Those are the expectations you need to manage whatever it is you do against. That is where you need to start thinking. Maybe in developing new products or services or just experiences.
But in this new Expectation Economy you have to at minimum incorporate people’s expectations into what you are doing. And, of course, seek to outdo them somewhere.
Ah. The Expectation Economy. It certainly isn’t dull.
source: thanks to trendwatching for contributing to this post.
never fear the event
Sep 2nd
“Never Fear the Event.”
Admiral Lord Horatio Nelson
So.
I am using a quote from a guy who probably was one of the best at seeking out ‘events’ rather than fear or avoid them.
Therefore it becomes difficult to use this occasion to discuss worrying about things that will never happen and fear of what could be.
Instead this is all about the ‘impending event’ and fearing it.
In Nelson’s case it was huge cannons shooting big iron balls at him with the intent of taking his head off (and whoda thunk it would actually be a mini ball that would get him in the end).
But. You know what?
He took that bullet that killed him standing in full admiral dress uniform on the main deck in full view of his men and all his enemy to see. Leading. Did he feel “fear?” Sure.
I am sure somewhere inside him he had to feel something. But the event took precedent.
Fear, dread and worry are odd things. But very real odd things.
And because I am writing about ‘the event’ they affect the event. Or maybe better said they affect your performance at the event.
They become important to talk about for in the moment of the event should lie peace and a certain contentment if we accept the moment as it is (and you actually want to do your best at the event).
But fear saps peace. And worse it saps energy.
“Worry never robs tomorrow of its sorrow, it only saps today of its joy.” Leo F. Buscaglia
I will change this quote for my needs and say “it only saps today of its energy.”
The constant litany of everything that should have been done, everything that needs to be done, everything you wish you had time to have done … and done it better … sap energy that could be invested in the event.
And many of the things I just listed are driven of fear of the event.
Now. I am not suggesting not being prepared or thinking through what needs to be done or anything like that.
But events are meant to be commanded not feared.
And the difference between approaching an event looking at both of these is significantly different.
I am sure we all have encountered that familiar tightening in your gut as you not only near the event but sometimes just even thinking about the damn thing.
Deep breaths don’t do shit.
Convincing yourself that everything will be okay doesn’t do shit.
And building the perfect plan CERTAINLY doesn’t do shit. (because inevitably it will all go to shit and you will fester and worry about that)
Let me tell you the conclusion of what will occur AFTER the event with worries:
“None of it happened (what I feared or worried about).”
“Some of what I feared happened.” (but it the world didn’t stop spinning)
Oh.
“Look at all the time I wasted.” (fearing the event)
The anxiety and fear associated with the event is a big fat frickin’ waste of time.
Imagining how everything was going to turn out badly was a waste of energy. (and the people who suggest that doing such things made everyone better prepared are wrong … unequivocally wrong)
Some guy who had a crappy education and ended up on CNN or something like that said: “I’d been so focused on my doubts, on replaying that tape of me at my worst, that I’d forgotten who was truly helping me become the best I could be.”
Dude.
You got it (the issue). And you got it (what you wanted).
Ok.
Yeah. I purposefully selected probably one of the best naval commanders of all time to make this point.
You can fear the event or you can command the event.
Boldness, or commanding the moment, does have a certain power to it. I won’t call it magic but rather energy.
And that makes fearing what is actually something that is inevitable (the event) is just plain silly. And just a plain waste of energy.
I don’t care if it’s a presentation, a speaking event, your driver’s test, an interview or even a frickin’ date.
They are inevitable events.
Seek to command. Do not enter into the event in fear. Stand on the deck amongst the bullets in full uniform and take what will come.
But.
Command. Do not fear the event.
Command the event.
respect the burden
Sep 2nd
“respect the burden” – Napoleon Bonaparte
Ah.
So, yes, I wrote this in combination with Nelson’s ‘don’t fear the event.’
Two charismatic leaders who didn’t fear the event and respected the burden that came along with being a leader (and managing the event to the extent they could).
Before I get to the ‘burden’ it is interesting to note both of these excellent leaders of men were excellent delegaters. Excellent delegaters.
Nelson? Huge advocate of independent command. He was always clear on his expectations (‘when in doubt put yourself as close to the enemy as possible’) but delegated responsibility to individual commanders on how to do so.
Napoleon? Huge advocate of independent command. He was a ‘reactor’ to the situation. Gave his general’s direction and independence to act depending on the situation (he just chose excellent commanders).
They respected the burden.
They understand the burden. And they understood the aspects of the burden.
Being a leader carries with it huge responsibility. Not only are you constantly under a microscope but while under the microscope you are carrying the burdens of leadership.
But I find it interesting that the great leaders rarely invest a lot of energy discussing ‘burden’ but rather responsibility to others.
“A leader is a dealer in hope.” Napoleon
Part of the burden is giving hope in the face of fear.
Encouraging action when there is a temptation to freeze.
Part of it is ‘showing the way’ or at least showing ‘what could be.’
And be believable.
And.
Part of the burden is decisions. Or ‘guiding independent actions.’
“Nothing is more difficult, and therefore more precious, than to be able to decide.”- Napoleon
There is a burden to make decisions … and to permit others to make decisions.
Part of the burden is understanding the importance of communication in leadership.
Included in that is the understanding of a responsibility for peoples actions even though you have delegated the actions.
“An order that can be misunderstood will be understood.” Napoleon.
Part of the burden is understanding the depth and breadth of the leadership responsibility. Understanding it does not rest solely in one decision or a great decision but rather the great and the many and the ongoing. It is a burden to be a leader because the weight remains regardless. Maybe the best example I have seen of this was on West Wing where the president character’s most common phrase spoken was “what’s next.”
Part of the burden is always knowing that what’s next is just as important as what just was.
Resting is rarely an option for leaders.
“Greatness be nothing unless it be lasting.” Napoleon
And lastly.
Part of the burden is understanding the role they play with some humility.
“A throne is only a bench covered with velvet.” – Napoleon
The heights of leadership is rare air coupled with a burden of many aspects.
The greatest accept the burden.
And even better?
They not only understand all aspects of the burden but accept the burdens with grace and character and intelligence and some characteristic of charisma.
So.
Don’t fear the event.
Respect the burden.
Great management lessons.
For life and business.
more important than fear
Jul 10th
“Courage is not the absence of fear, but rather the judgment that something else is more important than fear.”
In one of the first posts I ever wrote I included this quote within a group of quotes. Here is what I wrote:
- I am fortunate enough to know a number of Marines. I don’t believe any of them have ever refuted the fact they felt fear at some point. At the same time I do not believe they have ever referred to themselves as showing courage. They simply state “the alternative wasn’t an option.” They found that something was more important than fear. We could all learn that lesson even without the actual bullets.
Looking back I wouldn’t change a word. I don’t know how soldiers do it. But notice, every time you ever hear the best …. they never talk about their courage. They signed up to do a job. And they do it.
It is here that looking back I would add some words. About life. And people. The capacity of people is stunning on occasion if you take a moment and look at it. And I mean just ordinary life and the sometimes overwhelming responsibilities that often try and crush the moment with fear of “how am I going to do it all.”
The kids first day of school. The air conditioning is broken (and you don’t live in Alaska). The car you just picked up from the body shop getting fixed from an accident isn’t right and needs additional work. All the extra expenses that come crashing in with all those things. Difficulty at work with an employee. Brand new tenant dealing with the broken air conditioning. The logistics associated with getting everything done and being at the right place at the right time and the seemingly endless check writing.
I would imagine all of us have ‘these days’ of some type. And all of us discover ‘judgment of something more important than fear’ and don’t just break down or freeze into inaction.
But just because we all do it shouldn’t stop us from looking around and recognize the courage of some of those people who find the courage to step up and run these types of gauntlets. I sometimes believe we are all so focused on dealing with our own shit that we are numbed to what other people around us are dealing with – and the stunning grace with which they handle that shit which make it easy to overlook.
While I began this post talking about courage in the sense of facing extraordinary situations where death is an option. I end this post focusing on everyday life where despite the fear that someone just may not be able to measure up to the everyday pressures and responsibilities that same person finds the courage to get through it. Sometimes in solitude so no one ever knows.
I guess the point of this is maybe take a moment and look around you. Courage takes shape in some of the most unlikely of people. I know I do it. If only because I find the depth of character to just do, sometimes in solitude, often in silence … awe inspiring.



















