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“The list could surely go on, and there is nothing more wonderful than a list, instrument of wondrous hypotyposis.”
Umberto Eco
—-
“We made a drywall list of keyboard buttons we would like to see:
PLEASE, THANK YOU, FUCK OFF, DIE, OOPS…MY MISTAKE, DO SOMETHING COOL AND SURPRISE ME.”
Douglas Coupland
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Archaic as it may sound, writing things down may be more important today than ever before.
Yup. Crazy, huh?
Writing shit down does matter.
Which leads me to how many times do we hear about someone complaining about how they missed a deadline or forgot to do something?
Well. If you interviewed all the guilty parties the overwhelming answer would be.
“TIME!
THERE’S NOT ENOUGH TIME!”
Yup.
There is the culprit. That bastard Time.
It pretty much is a consensus in business, and Life, that the only thing that creates missed deadlines and missed ‘task doing’ is lack of time.
If you think about it just a bit, that’s kinda nuts. Ok. Maybe it is just a bogus excuse.
The reality is the issue is not Time but rather, uhm, “everyone is always looking to do an unreasonable amount of things in an unreasonable amount of time.”
All that said. I say “nuts” to that.
Critical deadlines are part of business and will always be a part of business. If you can’t live with crazy deadlines, get out of business. Go be the person behind the counter at the bike rental place or a government employee at the driver’s license department or a park ranger.
Now that I am done being an asshole let’s assume you have a real job in a real office with real responsibilities.
This is where the whole writing shit down topic becomes relevant.
You may have heard of the Yale <or Harvard Business School> study of goals in which only 3% of the graduating class had specific written goals for their futures. Twenty years later that 3% was found to be earning, uhm (clears throat a bit), 10x that of the group that had no clear goals.
Oops.
That is an urban myth so please do not screenshot that portion and expound upon goals.
No actual study done. In fact. Fast Company published an article about the alleged study: “If Your Goal is Success, Don’t Consult These Gurus”: http://www.fastcompany.com/magazine/06/cdu.html . So all those “list business consultant gurus” and the gazillion self help list making books are full of shit.
However.
Just to be fair <not to the expert blowhards, but to lists> a clinical psychologist at Dominican University in California has conducted research on goals.
1. Types of goals:

Participants pursued a variety of goals including (in order of frequency reported) completing a project, increasing income, increasing productivity, getting organized, enhancing performance/achievement, enhancing life balance, reducing work anxiety and learning a new skill.
Examples of “completing a project” included writing a chapter of a book, updating a website, listing and selling a house, completing a strategic plan, securing a contract, hiring employees and preventing a hostile take-over.
2. Goal Achievement:
Group 5 achieved significantly more than all the other groups; Group 4 achieved significantly more than Groups 3 and 1; Group 2 achieved significantly more than Group 1.
3. Differences between all writing groups and the non-writing group:
Although the previous analysis revealed that Group 2 (written goals) achieved significantly more than Group 1 (unwritten goals), additional analysis were performed to determine whether there were also differences between the group that had not written their goals (Group 1) and all groups that had written their goals (Groups 2-5). This analysis revealed that the mean achievement score for Groups 2-5 combined was significantly higher than Group 1.
Conclusions:
1. The positive effect of accountability was supported
Those who sent weekly progress reports to their friend accomplished significantly more than those who had unwritten goals, wrote their goals, formulated action commitments or sent those action commitments to a friend.
2. There was support for the role of public commitment
Those who sent their commitments to a friend accomplished significantly more than those who wrote action commitments or did not write their goals.
3. The positive effect of written goals was supported
Those who wrote their goals accomplished significantly more than those who did not write their goals.
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My point here is simply that lists can help in a variety of ways. This study shows some evidence that a combination of accountability, commitment and writing down one’s goals demonstrates writing shit down enhances the likelihood of goal achievement.
But here is the most interesting point. Its not really about accountability, its more about eliminating stress. Yeah. List making has its highest value not in actual productivity, but actually with stress reduction.
Stress?
Yup. There is a guy named James Fallows who wrote in 2004-something the fact that our brains may not be able to remember shit when it gets overloaded and, yet, at the same time the brain also can’t forget. Basically that is the cognitive paradox – overload and locked & loaded.
Regardless.
That sucks.
At some deep and not very efficient level the brain is always chewing over all the things you should have done, but haven’t. Worse? As it chews away it tends to remind you of them at the worst time – typically in the middle of the night.
What this suggests is that most of our stress comes not from having too much to do, but from trying to keep track of it all. Which explains why, when you’re feeling so overwhelmed and you finally sit down and make a list you tend to experience a sense of relief. I would be remiss if I didn’t point out that this sense of relief occurs even if the tasks just written down remain as unfinished as when you began. Yup. But now your brain has a plan to chew on. Basically you have offloaded the job of remembering them to an “outboard brain” which then permits your actual ‘inboard brain’ to relax a little.
Regardless. Here is the deal.
If you are in a business you can make lists until you have an entire wall covered with nothing but lists, but, frankly, all the shit on your lists and why they never seem to get done are typically a reflection of the systems around you, or more specifically, the lack of systems as well as people who do not follow the system. Yeah. I just gave everyone who isn’t getting things done an excuse.
I am kinda okay with that excuse because, let’s face it, most companies just have crappy systems. Mostly because most business is done verbally or via email and true project management gets relegated to behind “all the shit we have to do now.”
Please do not misconstrue anything in what I say because project management is hard.
REALLY hard. Especially in a business organization.
Which leads me back to the main point of today’s piece:
EVERYTHING IS PUT INTO WRITING.
NO EXCEPTIONS.
It keeps you organized, because you no longer have to keep stuff in your head, but you can externalize it to a piece of paper, and later you can process it.
Why write it down?
It’s pretty simple. I don’t need research nor any guru to tell me the key thought.
Although there is no proven limit of how much stuff you can remember, there is always an opportunity cost. You cannot focus on too many things at the same time. Writing shit down is a powerful simple way to focus your attention, keep track of shit, and create a permanent record for the future.
Here is another factoid that should encourage you to write shit down: the Act of Writing Helps Your Memory.
Yup.
Have you ever noticed that when you write a shopping list, you can remember almost all the items on it without glancing at it? Or when you have a bright idea and scribble it in your notebook, you can remember it all day? The very act of writing things down helps to get them lodged into your long-term, not short-term, memory.
Look. Writing shit down on a consistent basis seems like a Time burden and often seems to not bear any obvious benefits. But, beyond achieving goals, lists can actually saves time.
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“Things which matter most must never be at the mercy of things which matter least.”
Goethe
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Lists can save you time because they can help you decide what to do. I say that because not everything on a list is of equal value. Suffice it to say there are want to do’s and need to do’s. It was Stephen Covey who did an excellent job outlining how to think about things on your lists. This matrix is the creation of Stephen Covey <which he discusses in his book,
“The Seven Habits of Highly Effective People”>.
Central to this matrix is organize and execute around priorities.
If we classify activities by urgency and importance, you arrive at the matrix above. Urgent means it requires immediate attention. Important has to do with results, it contributes to your mission, values or high priority goals. He advocates spending as much time as possible in Quadrant II, feeding opportunities and starving problems. The time you’ll need to add to Quadrant II will come from Quadrants III and IV. As you begin to spend more time in Quadrant II, the issues in Quadrant I will begin to dwindle.
Which leads me to writing shit down and the quality of idea output.
Simplistically, off target ideas are bad ideas.
<yes … there are bad ideas>
Many people equate success in ideas to how nice the idea looks or feels or how quickly it was “turned
around.” Some people equate success to quantity + speed to generate. And, yeah, I cannot argue that those things are important in today’s ‘cram 10 pounds of shit into a 2 pound bag’ and slightly frenetic <if not verging on chaotic> business world, but bad ideas are bad ideas and quantity & speed are not enough.
In today’s world just getting shit done doesn’t hack it; it has to work. It has to produce results. Turning crap around around in record time only means that you are an excellent crap producer. You check a whole bunch of shit off your lists, and you may show up in monthly meetings pointing out how much shit you have checked off your list, but at some point someone is going to point out all you have done is generate shit lists.
But, back to poor ideas.
I’ve been around the ideas part of business for almost forty years. In the process of doing thousands of ideas assignments, I have learned there are basically two things that contribute most to good ideas:
quality input
=
time
Good input is critical to good ideas and the proper amount of time for the input ingredients to cook to create the idea pretty much will make or break the quality of your output from your list items. I would like to note that adequate time may be one of the most underrated important factors in the ideas process. Yeah. The difference between bad ideas, good ideas and great ideas is always about having the opportunity to look & think about what you did yesterday. I can guarantee an idea given a chance to be finessed, to be rethought a little will be a better idea in the end.
Time <some … not an infinite no deadline amount> makes an idea better.
Anyway. I thought about this after seeing another one of those lists of ‘5 things successful people do’ and, humorously, making lists almost always seems to be on that list.
It’s kind of crazy <in my mind> because we Americans are, and always have been, list makers.
—
“Americans are good with to-do lists; just tell us what to do, and we’ll do it.
Throughout our history, we have proven that.
Colonize. Check.
Win our independence. Check.
Form a union. Check.
Expand to the Pacific. Check.
Settle the West. Check.
Keep the Union together. Check.
Industrialize. Check.
Fight the Nazis. Check.”
Marianne Williamson
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In the end. What is the best reason to write shit down?
You avoid verbal project management <which is a 98.32764% chance of failure if verbal>.
If you want something, or something done, write it down.
Nothing should be done on a verbal basis.
Things get lost when not written down. Thoughts, ideas, input, well, anything.
There you go … writing shit down means the shit has a less likelihood of getting lost. Ponder.



Throughout our history, we have proven that.
And, yet, I would argue the majority of people only really have some vague outline of how the world works, or how effective or ineffective a leader is, or even only have a vague outline of any specific relationship between cause & effect.
Certainty, in and of itself, has degrees; it is not a simple black or white binary.
a strong hand forward and stop what needs to be stopped. But in all these cases strength is neither a complete solid wall nor does it not have some weakness or maybe some fragile aspects in which to balance everything.
Suffice it to say … if you can’t say “no,” you will get taken advantage of. I will not suggest you won’t be taken seriously, but I will suggest that if you cannot say no you will forever live on the slippery slope of credibility and trust.
define your strength … uhm … not your theoretically solid seamless armor.
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It was Marx who stated the more we advance into the new world, the more is economic life dependent on technical development. Life has almost become dependent upon the machines of life; kind of an insane skunkworks of progress. This gets exacerbated with the uncomfortable truth that as we, humans, derive our lives through increasing independence (skills associated with our economic progress) that farther our skills, focus and understanding draw AWAY from the machines of life. Our lives have become almost completely independent of the machines which, cruelly, are the origins of our independence. Yeah. Our own power and success and growth has no direct relationship with use of the machines. In an odd way machines offer the structural value from which we leverage our ‘transactional value’, but as we pursue our Life’s transactions, we have devalued the structure in place – until the structure is gone or broken. It is at that point that many of us, useless participants in the fixing or running of the structural machine, realize our value creation is threatened or modified and we are dependent upon (a) the machines and (b) the managers of the machines. Our relation with the machines of the world comes into a harsh light of reality and, well, its not pretty.
one could argue every advancement in the machine structure is existence itself – at least in most modern societies. Everything the machine structure touches transforms the humans and the human world. Machines and the machine structure have become a social necessity. but they also structure labor and has economic repercussions. The water flowing into every home and every apartment and every business is, well, planned, therefore, its lack of flow has become unplanned. Human freedom to pursue wealth and their lives really has no existence except to the degree that we are subject to the degree that machine conditions permit the means to be discovered. Which leads me back that ‘unplanned’ thought. To neglect the machine context of humanity is to live in a dreamworld, yet, we do so – all the time. Freedom is a condition of the machines. Yeah. Me. The guy who talks about humancentric and humans driving progress just said that. It is a bit humbling to be reminded that while many of us espouse that humans are at the center of all progress, that humans are often not the dominant variable in that progress and the reality is much of or existence can exist only in relation to not only other people, but the machine infrastructure. And maybe that is my point today. Water, computers, the internet, electricity … they provide us certain degrees of freedom to pursue many of the things in life. Let’s call them “the condition for a free and independent life.” When they get modified, even maybe in some smallish ways, everything else gets modified – even us, even daily life. Ponder.

But.
There is a really nonsensical thought that is strewn throughout the World Wide Web with regard to 

Stephen R. Covey
Nationalism, populism, and “America First,” and economics are inextricably linked. The Trump administration simply embodied the dull axe version of nationalism economics so we have some indications of what it means in terms of implementation as well as consequences. That said. It is a little difficult to unpack everything happening with regard to “America First” and what it means for America economically short term and long term.
I took a lot of big gulps during the Trump years as I viewed lists of regulations the Trump administration eliminated. I viewed this as general incompetence <they appeared to follow an “if it exists it should not exist” strategy and not “a thoughtful consideration of its impact” type decision> or general lack of understanding of how business works. What I mean by that is business has a fairly simple objective; profit making. It is within that simplicity that a lot of bad things, and bad behavior, can occur. Government has always been in the business of ‘guardrails to ensure the populace benefits’ and, generally speaking, do fairly well at that. I am certainly not suggesting governments shouldn’t be reviewing regulations all the time and eliminating, or editing, existing regulations that have served their purpose. The Trump administration applied the dull axe version of my last sentence. One could ponder if at the core of their deregulation there was some corruption, but let’s just say they embraced unfettered free market (which almost any eminent economist would tell you is a bad idea).
Solid economies tend to lean on some certainties – monetary systems, distribution systems, partnership systems, resource systems, etc. as the pandemic reminded us, when these certainties become less certain, bad things happen. Trump views uncertainty as a positive <with regard to everything>. This attitude undergirds behavior. For example, whole sale immigration changes disrupts the entire workforce and negatively affects a variety of industries. His appositive view of certainty upends industries within his actual behavior – and he doesn’t care. It seems to me that wrenching the entire system 180degrees creates what I offered up as the biggest flaw in Trump’s way of doing business — uncertainty. He believed everyone was like him and every business would thrive if he created the uncertainty and he thrives on the belief America will ultimately benefit from uncertainty. He believed America will swoop in now that is it is free from the shackles of the ‘old order’ <way of doing things, deals, regulations, etc.> and dominate what, uhm, we already dominated.

As noted above, America is the business of making and selling shit. Now. While that has certainly shifted over the decades (we do significantly less ‘making’ and significantly more ‘services economy’), the core of any country’s economic resilience resides in manufacturing (large, medium and small sized businesses). That said. Trump always claimed he was a builder and America must have had a dozen “infrastructure weeks” espousing a growth in manufacturing that never occurred. While it is easy to chuckle over ‘the infrastructure week that never was’ it is actually sad because it was a reflection of a cascading number of issues surrounding an “American first” belief. You need money to build infrastructure – government money. Government money subsidizes innovation and growth for which it gets paid back in tax revenue (business and individual wages) over time. Governments get crucified when they make a bad bet or ROI isn’t clear upfront, but the reality is for every ‘bad bet’ government has made that bet has evolved into, well, economic progress. In other words, you need government money for infrastructure. Which leads me to the Trump tax decreases. Ignore the fact it benefited the wealthy, it increased deficits as America gained less in tax revenue which, as a consequence, they didn’t have for, yes, an infrastructure week. In addition, the tariffs. I am neither anti nor pro tariffs. They can be used tactically quite effectively to help specific industries compete. The Trump administration implemented tariffs like a dull axe in combination with the fact they didn’t coordinate with the EU so tariffs hurt the US doubly as that business went elsewhere. But the tariffs situation got a bit worse as we think about money to invest. Trump, in the attempt to limit the bad news domestically, began subsidizing the American industries he crippled with the tariffs. Basically, the government money wasn’t being used to innovate or invest but rather to prop up industries he was hurting with his policies. To be clear, I am not opposed to doing that when warranted, but this was a self-inflicted deficit increaser which capped any opportunities to invest elsewhere.


In business we create false endings all the time. And I mean ALL the time. Milestones, quarterly objectives, standards, etc. We do this not just because people have a tendency to work better aiming at something but also because we suck at knowing when something has naturally reached its end.
Yeah. In order to acknowledge an end, to close up shop and move on, you have to know what’s next. And not only that … you kind of have to already have a plan in place or at least a road to bus everyone over to where they can get off and start walking. Maybe that is where we business folk suck the most. It’s not that we don’t know when to stop we just don’t know how to start again. Start anew.
your new widgets just have a tendency to cement the ground you have already won more often than not. Keeping with the military analogy I often tell businesses to think of their business modeling with an ‘occupation force’ team with a separate “attacking army” team mindset. Especially if you are in a growing category you almost have to have a “win this ground and move on” attitude or you can get stuck in a grind-it-out business war.