
Today, August 1st, is the anniversary of when MTV was ‘born. In 1981 it shared its first video and the VJs (video jockeys) became a thing. It seems like only yesterday that I was in graduate school glued to the TV late at night watching MTV videos while trying to figure out the solution to the next random B-school case study. For its first 10 to 15 years I was an avid MTV watcher (I started slipping away as they played less and less music videos).
Whew (again.) Hasn’t MTV come a long way from the days of hour-long video marathons to hardly playing a music video anymore? (said slightly wistfully)
But. Criticize MTV all you want. You will still find it difficult to deny its powerful influence on pop culture and music.
Martha Quinn, Nina Blackwood, Alan Hunter, Mark Goodman & J.J. Jackson were the original VJs. Each with a distinct character and style. They gave us the stories and introduced us to the bands as well as the videos.
And Yo! MTV Raps. The original show showcased a balance of hip hop and an introduction to rap. It was truly interesting because original hosts Fab 5 Freddy, Doctor Dré and Ed Lover didn’t yet have quite enough content to populate the show’s segments so videos from other “black” genres like reggae, funk, R&B and soul were peppered-in to help hip hop’s development in culture and expand its scope. That meant you could see Digital Underground’s silly (but awesomely danceable) “Humpty Dance” beside Public Enemy’s political anthem “Fight The Power” to DJ Jazzy Jeff Fresh Prince slick teen rap/hip hop as well as the funky style of A Tribe Called Quest.
Rock blocks.
Bon Jovi’s hair.
Madonna rolling around the stage during the original MTV awards show singing “Like a Virgin.”
Oh.
And all the music video memories the show created for an entire music loving generation.
Here are some of my favorite MTV memories:
- Duran Duran “The Reflex” watching the wave crash over the stage while men who looked prettier than most women played the awesome song.
- Me out on a date at Celebrities (a bar/dance club) in Greenville SC where everyone stopped to watch Michael Jackson Thriller on the big screen over the dance floor.
- The haunting voice of a little child followed by the voice of Andy Partridge as XTC sang the quirky “Dear God.”
- The randomness of Men at Work and their “Down Under” video with a vegemite sandwich and the fact one of the musicians has a stuffed koala bear tied to his leg the entire video.
- The fact you could only see Rough Trade perform their awesomely rough and dark “All Touch” video late at night. “All Touch”: https://www.youtube.com/watch?v=gpraodUSyjA
- Axel Rose doing the snake dance during a very well produced and edited “Sweet Child of Mine” video.
- Peter Gabriel with his wacky claymation videos.
- The artistic and unstoppably catchy “Take on Me” by Ah ha.
- The culturally defining “Addicted to Love” with an impeccably attired Robert Palmer and his female entourage (I had only known Robert Palmer from the song Every Kinda People)
- Alice in Chains unplugged. Spine chilling. ‘nuf said.
- 10,000 Maniacs Unplugged may have been one of the most underrated Unplugged shows of all time.
- How if you got bored with INXS singing “Need you Tonight” you would have missed the INXS version of Bob Dylan’s flip card trick at the tail end of the song with “Mediate.”
- Cindi Lauper having the wacky obnoxious “Girls just want to have Fun” with the poignantly tight thoughtful “Time after Time” (which remains a timeless song on its own) being played in the next block of music videos.
- And, of course, Bon Jovi’s black & white ode to being on the road … “Wanted Dead or Alive.”
So.
Those are my MTV memories. But. Here is the Guardian’s bets 30 moments:
http://www.guardian.co.uk/music/musicblog/2011/aug/01/mtv-30-best-moments
I only haggle with the Guardian in that before MTV started not doing music videos they had 30 definable video music moments. And THAT is how I believe MTV was truly defined.
“I want my MTV” as a catch phrase and before everyone could hum the ESPN sportscenter musical phrase EVERYONE could identify with the MTV music jingle over the weird logos on screen they kept throwing up there.
Now, of course, MTV doesn’t play any music videos.
But that’s okay. Time moves on and the channel has figured out different ways to impact this generation & culture.
And yet, on their birthday, I will be nostalgic for the music videos. The cheesy campy ones that you couldn’t tear your eyes from because it was music video and it was all new and watchable and you couldn’t wait to see what came next.
And it was great.
Thanks MTV.



And, yet, I would argue the majority of people only really have some vague outline of how the world works, or how effective or ineffective a leader is, or even only have a vague outline of any specific relationship between cause & effect.
Certainty, in and of itself, has degrees; it is not a simple black or white binary.
than it does in the past.
I am fairly sure you really cannot leave a memory, or the past behind. I do know for sure that if you do try and leave it, uhm, it will never stay exactly where you put it.
I am not a psychologist nor am I some Life coach just an everyday schmuck who has had a shitload of experiences in Life and figured out trying to ‘leave behind’ some past memory & experience truly has a snowball’s chance in hell of working. So I figured I would try just bringing the along for the ride as I accumulate them to see how that went.
a strong hand forward and stop what needs to be stopped. But in all these cases strength is neither a complete solid wall nor does it not have some weakness or maybe some fragile aspects in which to balance everything.
Suffice it to say … if you can’t say “no,” you will get taken advantage of. I will not suggest you won’t be taken seriously, but I will suggest that if you cannot say no you will forever live on the slippery slope of credibility and trust.
define your strength … uhm … not your theoretically solid seamless armor.
I like the thought that maybe each of us is really a star <shining brightly for something good or hopeful within ourselves as well as possibly for someone else>.


Suffice it to say we have become a maniacally litigious society combined with a relentlessly unforgiving society.
I am certainly not going to suggest that this societal driven hesitation eliminates doing the right thing. That would be silly.

I have written about
to believe if you don’t figure out what to emphasize you will, well, just become numb. This is where life is particularly unforgiving. If you do not choose, Life will choose to bludgeon you day in and day out with things demanding your attention … and pain.
Success can be a, well, a deceitful sonuvabitch.
Therefore, if all I do is focus on the win I will reflect with little true critiquing and most likely remain a madman and incompetent <this is actually called
incompetence>.




It probably sucks the life out of … well … life. It attempts to take the duality, or the importance thereof, out of Life.