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“It’s easy to make a buck.
It’s a lot tougher to make a difference.”
—–
Tom Brokaw
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“In a dream world, everyone is treated with the same amount of respect. But until we reach that goal, I will lend my ear, I will lend my voice to any boy, girl, man or woman who does not feel like they can protect themselves.”
———-
Jennifer Lawrence
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Well. When you get to my age you sometimes pause and think “has anything I have done really made a difference.”
I tend to believe it is a reflective thing we naturally do because most of us have invested gobs of energy in some career, gobs of energy outside of the workplace with home & family responsibilities as well as gobs of energy in at least some ‘self fulfillment’ stuff.
We kind of want to assess life in maybe an ROI type way. That ROI idea may sound a little weird, but starting all the way in grade school where they pound into your head you should be involved in extracurricular activities <on top of schoolwork> all the way throughout your career you tend to measure your Life in an “energy-to-achievement” ratio way.
To be clear <part 1>.
We draft resumes being encouraged to espouse “differences we made on a business” wherein we take basic responsibilities, shit we are paid to do, and stretch it out into some dramatic outcome. Our professional lives seem to be driven into some simplistic ‘where I made a difference’ encapsulation which sadly derives it of the true rich & royal hues.
And, yeah, that matters. It matters because it is, more often than not, in those swirling colors where you personally find satisfaction – and meaning. Yet, almost all of us distill our differences into simplistic black & white terms, or, in other words, we are encouraged to sell ourselves as “I am a good ROI.”
Now.
To be clear <part 2>.
This ‘pause & think’ isn’t about doubting any personal ability, or smarts or even accomplishments. I assume I am not that different than most people my age that I assume I have some ability, some smarts and some accomplishments.
The ‘pause & think’ is more about the ‘degree of.’
Am I really that good?
Am I really that smart?
Are my accomplishments really that good?
You start thinking about whether you have truly made a difference or if your “wins & accomplishments” were simply pedantic grind-it-out every day shit and that your losses were losses that didn’t mean anything anyway. Or, in other words, we are encouraged to think of our lives as “was I a good ROI.”
Now.
If you truly think about that you start thinking about what you have done and ROI.
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“Hey, if I am going to lose, let me lose doing something.”
Sam Seaborne
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Ok. I say all that because I received a couple of unexpected messages recently. The kind of messages that makes you pause & think … “maybe I did make a little bit of difference in some corner of the world”:
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Hi Bruce! I hope you’re doing well! It’s been a little while since we’ve talked. I just caught up with +++++ and a group of <college> students in Chicago last week. You set such a great example of leadership and teaching young people, including myself, a few years ago. I can only hope to have the same impact on this new group of students. I sincerely hope you’re doing well and I hope to keep in touch!
—————————–
Thank you so much, Bruce. You know I think about the day you pulled me into that little conference room at 151 W. 4th Street to tell me you were bringing me on to +++++++ – a lot. You saved my career that day. I will always be grateful to you for teaching me so much over the course of that year. Thank you for everything.
——————–

I am fairly sure no one gets a lot of these messages so I am fairly sure almost everyone cherishes them. They reflect some “return” on whatever we have invested.
But. You know. It is quite possible I look at ‘making a difference’ and my own personal ROI a little differently than a lot of other people. I know I would love to leave behind a legacy-like idea but, maybe more importantly, I would like to leave behind a legacy of ‘he made a difference’ – however that comes to Life.
That drives me and what I do and say <and write>.
The dilemma with pursuing thinking like this is while it has a high appeal for success <because it means ‘something’>, it is difficult, time consuming, <honestly> has a relatively low chance of success and is not the kind of thinking that really pays the bills. I imagine any life ‘purpose’ decision, combined with the fact you have to sustain and maintain everyday life responsibilities at exactly the same time, makes you ponder this unfortunate dilemma.
I can unequivocally state anyone who makes a conscious decision to ‘want to make a difference’ should make sure they think that decision through. It is not one to be made flippantly and while I shared a couple of notes which makes it all worthwhile to me, mostly you do not get much positive feedback.
That said.
I will offer a thought as you think about the dilemma.
Some guy named John William Atkinson wrote Motivational Determinants of risk-taking Behavior in Psychological Review in 1957. He suggested that if you can choose the grade of complexity <difficulty> of a task most of the decisions are taken in a mid-complexity-level. Too easy tasks or too difficult tasks can neither provoke a strong feeling of satisfaction nor a strong disappointment and vice versa.
Highly motivated people often choose a realistic complexity of tasks whereas low motivated people choose tasks that are finally to easy or too difficult for them.
But. Here is where I think I would sit good ole JW Atkinson down and have a debate. If I set aside the fact bills have to be paid at some point, I would say he doesn’t give ‘appeal of success’ enough emphasis. Especially if the appeal of success is tied to “doing something” or maybe better said ‘doing something that may truly matter.’
Huh? As Sam Seaborne says “if I am gonna lose let me lose doing something.” What I mean is that if you consciously decide to ‘go big and win big <or lose big>’ your satisfaction criteria changes and, therefore, you are willing to plow your way through more complexity and difficulty.
Look. I don’t think I am different than most people. We all want to ‘do something.’ Deep in our heart of hearts we want to know that we have done something that matters. I imagine, in a ‘big impact’ thought kind of way, somewhere in all of us we would like to leave the world a better place than the way we found it <and everyone can define the extent of ‘better place’ in their own minds>.
A friend of mine once pointed out that this ‘go big ideal’ can often simply be making a smaller difference in someone’s life. He is right. And if that is as good
as it gets, well, that ain’t bad. But sometimes the desire to ‘do something’ is bigger than individuals or individual moments. That doesn’t make it ‘better’; just bigger. Bigger as in my case I take ‘world’ literally and not figuratively.
That ‘bigger’ matters because Atkinson is suggesting that the size of the ‘do something’ legacy task can often lead to a complexity that increasingly makes it difficult to be successful <but the prize more tantalizing>. I think what he misses is that a desire to make a difference can mentally shake the motivation etch a sketch.
Anyway.
At some point I think we all make some decisions on whether to compromise ‘greater purpose’ versus ‘everyday grind it out needs & responsibilities.’ Day to day responsibilities <not just bills but true responsibility to others who count on you> is a real life factor in whatever you decide to do or not do. It’s not like you have a blank Life sheet and put on it “do something that matters.”
The sheet is never blank.
You have cars, mortgages, children, mates/partners, work obligations, general shit that needs to get done. In fact, if you think about it too much, you will start thinking “holy shit, I want to make a difference but how the hell does it all happen?”
Well.
In the kindest sense you learn to balance or juggle.
In its harshest sense you compromise.
I would argue far too many of us confuse those two things and more of us actually compromise than we juggle. And I fear compromising has left far too many people numb to life or maybe just numb to their dreams. Or maybe, more specifically, numb to ‘doing something.’ or, maybe worse, numb to making a difference.
Me? I think I have always had some fear of that numbness if I end up compromising and avoid it like the plague.
I don’t know. What I DO know is that when you get to my age you focus a lot less on the ‘what did I do’ and ‘what did I not do’ and ‘compromise’, and a lot more on “difference achieved.”
Sure. I, as everyone else, certainly want to be happy. Live. And love. And be loved. Travel. See things. Meet people. Meet more people. Learn. And have offered some value in all that.
But, today, I’m focused on “doing something that matters.”
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“The biggest human temptation is to settle for too little.”
Thomas Merton
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Did I really do something that can leave the world a better place?
Did I really do something that made a difference?
Atkinson is/was probably a shitload smarter than I, but I gotta tell ya … even with all of his complexity & poor likelihood to succeed thinking, well, in my mind if you even have a glimmer of hope of getting to do something big … something really big … something that matters in a big way … something that someone would know really made a difference … I think you gotta go for it. It sure seems like you would want to do something, anything, which lends a voice to those who aspire to greater things themselves.
I mean, what the hell, if, in the end, I am going to lose or look like a loser, I want to know I lost doing something. In my mind I want to work hard at making a difference so that at some point, when all is said and done, there was a bunch of people saying “I wish I had sent Bruce a note.”
‘Cause I don’t need the notes. I just need to know they felt like they should have. In other words. I made a difference.
Just to close off this thought:
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“You know the Greeks didn’t write obituaries, they only asked one question after a man died, ‘Did he have passion?’”
quote from the movie Serendipity
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Even at my age making a difference can happen starting today. As I wrote in my obituary post years ago:
An obituary is not about what you can undo from what is done. You don’t
undo. It’s about moving on.
That, my friends, is a big thought.
Because a lot of people want to go back and fix or ‘undo.’
Once again.
You can’t.
But obituaries can be written at any time. In fact. Many obituaries are written … well … when they are written … and that means they are written with “what is” as the case and point. I guess what I am suggesting is that you can choose to unburden yourself from the past at any point. The good, the bad, the indifferent … none really matter.
Write your obituary from today on.
In other words, start making a difference today if you have not already.
In other words, seek to maximize your ROI to the world around you.



undo. It’s about moving on.
Small groups of people, with the thought they are better, smarter, more intelligent, more whatever, have gathered together since the dawn of time. It would be silly to suggest this is always bad because sometimes the scientists, the doctors, the engineers, the geniuses, even the kindhearted, have gathered together to address some of the most critical issues of humankind. And sometimes they get it right (thank god).
So, I circle back to who owns the future, who owns the power, who owns the money? And whoever does, can they handle the power and the money they have? Those are important questions because power subverts the intentions of a free market. Today’s marketplace is a system of competing powers (players) each of whom are seeking an advantage, but, the few – the perfectibles – assume the most power in this power game. We should note market advantage is information <knowledge, wisdom>, money buys information (see opening note on Illuminati and information gathering across Europe). I say that because if the world, the market, isn’t sane <power distorts traditional view of sanity> and willing to define its own fate, technology – or any tool – will not solve it and money is simply power to eliminate things that are obstacles to more money and growth. To the Perfectibilist, more is never enough and there are no rules when it comes to maintaining or protecting one’s wealth and power. If you buy into that thought, or thoughts, then we need to become concerned when the institutions of money <people with money> rule the world. We should be concerned because when those people begin to talk about fairness or shared prosperity they do so with a catch. The catch is “as long as it does not infringe upon my pursuit of my money and my wealth.” Without context, that is a fine and dandy thought. But in a zero-sum mindset it suggests HOW I got my money and wealth was fair and equitable and the system of money rewards those who deserve it. The Perfectibles will tend to guide decisions toward their own worldview which is most likely not even close to reality.
Growth, money and power are the ends. In a Perfectibilist purview let’s call it ‘winning.’ Winning is simply the outcome of any means to achieve that trifecta. Yeah. Winning justifies the means regardless of the means. The Perfectibilist says “the path to better comes at a cost and one of the costs is if the weak can’t keep up they need to make room for the strong.”

But new products are really important to existing businesses in that profits from new products tend to account for a substantial amount of the bottom line of businesses (note: there is a point to be made here about efficiencies and squeezing out profit from existing products in the market but that is for another day). We have all seen the simplistic surveys online showing “reasons why new products fail” as if CPG companies haven’t studied new products in depth. It’s a bit crazy. So, having pulled out an old folder with a bunch of notes scribbled in it about new products from my experience with P&G and other companies, let me say some things about innovations and new products. To be clear. I will share some dated information that I am too lazy to update mostly because I am 90% confident, in principle, the conclusions are the same today as they were then.
Technology is actually learning a lesson that the Consumer Packaged Goods industry learned a long time ago. More products can mean more sales, but you have to be smarter about your new product that you offer to the public. In 1964 there were about 1,300 new product introductions in supermarket/drug stores. In the early 1980s the packaged goods industries were introducing around 3000 to 5000 new products a year. By the 1990’s, we saw this number jump to about 18,000 to 20,000 and now we were over 25,000 a year. To be clear. Maybe only about 10% of new product introductions are truly new; for the most part they are extensions or additions to existing products/product lines (see opening image). The incredible thing about this phenomenal growth during that period (1960 to 2000ish) is that failure rates, while high, did not increase. It seems like consumers were finding space in their lives for five to 10 times more products per year than they were in maybe 1980. This suggests that the market likes to experience experiments as well as have been convinced specialty or ‘niche use’ has efficacy value. It’s like the culture has grasped the nature of change and finds value through experimenting with new products. But every business needs to remember with as much as 40%+ of new product ideas hitting the trash can, it’s just tough to swallow the failure rates and invest real money. In fact, I remember a number that there was an estimated 46% of all the resources allocated to product development and commercialization by US firms are spent on products that are cancelled or fail to yield an adequate financial return. There was an old study with some rough splits of innovation costs across stages in the new product process but basically it suggested for every $1million spent on product innovation, roughly only $150,000 is spent on exploration and screening research or even idea generation, i.e., the initial attempts to qualify the idea. This is kind of nuts. This also suggests ideas searching for a market rather than a market defining an idea. This whole section is something technology folk should ponder long and hard.
In the early stages of any new product project, we make many assumptions in order to justify the project.
The reality is the state of work has improved pretty significantly over the past century or so despite rampant Taylorism (partially because Taylorism DID improve overall business conditions for the worker). Today’s work, generally speaking, is less tiring and of shorter duration. The challenge is the other side of the Taylorism coin sapped work of substance, workmanship and meaning. Business, for the worker, became a relatively aimless pursuit of promotions or milestones where a worker often found themselves feeling relatively useless within a callous business environment tied to a clock. The way business was conducted only created worker resentment (in terms of meaning and later in money as inequalities increased) as one’s labor fell further and further away from any kind of personal craftsmanship. The reality was business began demanding different qualities in people than people would normally have brought to their work. This dissonance mandated the absence of the intrinsic humanness and the presence of only the extrinsic tools and labels. Work became subordinate to “necessity” and the ends (not the means). Along with this have arisen new technologies. These technologies have effective new uses, but they also come with new risks and challenges to business. In fact, many of these non-manufacturing/machine technologies raise questions about if and how not only AI technologies should evolve, but how all technology should evolve with regard to its effect on people. One could argue the only way to be able to design a better future of work, we will need to not only understand the threats but need to understand the AI systems themselves and how they work ON and With people (we should do the same with machines too). This will almost be a mandate as AI tools begins to help us make more and more types of decisions. As exciting as this technology is with great potential for good it also has the potential to disrupt the work as we know it today, hence, the workers as we know them today. If we are to steer the technologies between the benefits it can bring and the challenges it can create, business needs to seriously think about and build a set of mindsets, behaviors, attitudes, and standards that can guide the development of these technologies. You may note I did not suggest government regulation for policies because while they will be important in the future the most important aspect of the future of business and technology will be the involvement of humans themselves.
It is lazy to suggest worshiping growth is where business went wrong. Growth, in many aspects, is good. The ‘wrongness’ is actually found more in, well, a constant desire for consistently more. What I mean by that is once you have attained a 15% margin, that becomes the standard. Lower means “you are doing something wrong” and higher means “you have done something well (and we should do more of it because this is the new standard).” If you grew 3% last quarter, less than 3% is bad. If your stock price hits X++, anything lower is bad. And maybe even worse is that within a growth mindset, maintaining where you are is bad. Everything is a stair step upwards or, well, you are getting worse in this business world. That is nuts. It is nuts because in order to maintain this kind of growth mindset you need to make sacrifices elsewhere (as I noted back in 2013 in 


<and the self identities that are inevitably attached to these beliefs>. Needless to say much of that backlash is a bit unhealthy and a lot unmoored to accepted reality.
Far too many loudmouthed people have ripped the meaning out of the word, twisted the value of the word making it seem valueless, and ultimately created an environment in which we demonize the entire process of trying to reach compromise.
compromise on a specific issue>. What this means is that, as with most things in Life, we enthusiastically embrace the conceptual behavior and balk at the actual behavior.



The balance of actually getting a glimpse of that ‘something’ and not having rushed thru some important moment versus the missing feeling.







It makes me angry.
He skates on the slippery superficial surface of emotion and an enhanced feeling of irrelevance <or being marginalized> from a minority of the populace who has now found a voice.
And this also means, to Mr. Tump, he is never responsible for his words.
And, yeah, I am still angry.
While he’s narcissistic, self-absorbed, power hungry/crazy and driven by either greed or ‘winning by any measure” I almost think we are seeing a public case study example of the Dunning–Kruger effect.
And I am still angry at Mr. Trump.
Nationalism, populism, and “America First,” and economics are inextricably linked. The Trump administration simply embodied the dull axe version of nationalism economics so we have some indications of what it means in terms of implementation as well as consequences. That said. It is a little difficult to unpack everything happening with regard to “America First” and what it means for America economically short term and long term.
I took a lot of big gulps during the Trump years as I viewed lists of regulations the Trump administration eliminated. I viewed this as general incompetence <they appeared to follow an “if it exists it should not exist” strategy and not “a thoughtful consideration of its impact” type decision> or general lack of understanding of how business works. What I mean by that is business has a fairly simple objective; profit making. It is within that simplicity that a lot of bad things, and bad behavior, can occur. Government has always been in the business of ‘guardrails to ensure the populace benefits’ and, generally speaking, do fairly well at that. I am certainly not suggesting governments shouldn’t be reviewing regulations all the time and eliminating, or editing, existing regulations that have served their purpose. The Trump administration applied the dull axe version of my last sentence. One could ponder if at the core of their deregulation there was some corruption, but let’s just say they embraced unfettered free market (which almost any eminent economist would tell you is a bad idea).
Solid economies tend to lean on some certainties – monetary systems, distribution systems, partnership systems, resource systems, etc. as the pandemic reminded us, when these certainties become less certain, bad things happen. Trump views uncertainty as a positive <with regard to everything>. This attitude undergirds behavior. For example, whole sale immigration changes disrupts the entire workforce and negatively affects a variety of industries. His appositive view of certainty upends industries within his actual behavior – and he doesn’t care. It seems to me that wrenching the entire system 180degrees creates what I offered up as the biggest flaw in Trump’s way of doing business — uncertainty. He believed everyone was like him and every business would thrive if he created the uncertainty and he thrives on the belief America will ultimately benefit from uncertainty. He believed America will swoop in now that is it is free from the shackles of the ‘old order’ <way of doing things, deals, regulations, etc.> and dominate what, uhm, we already dominated.

As noted above, America is the business of making and selling shit. Now. While that has certainly shifted over the decades (we do significantly less ‘making’ and significantly more ‘services economy’), the core of any country’s economic resilience resides in manufacturing (large, medium and small sized businesses). That said. Trump always claimed he was a builder and America must have had a dozen “infrastructure weeks” espousing a growth in manufacturing that never occurred. While it is easy to chuckle over ‘the infrastructure week that never was’ it is actually sad because it was a reflection of a cascading number of issues surrounding an “American first” belief. You need money to build infrastructure – government money. Government money subsidizes innovation and growth for which it gets paid back in tax revenue (business and individual wages) over time. Governments get crucified when they make a bad bet or ROI isn’t clear upfront, but the reality is for every ‘bad bet’ government has made that bet has evolved into, well, economic progress. In other words, you need government money for infrastructure. Which leads me to the Trump tax decreases. Ignore the fact it benefited the wealthy, it increased deficits as America gained less in tax revenue which, as a consequence, they didn’t have for, yes, an infrastructure week. In addition, the tariffs. I am neither anti nor pro tariffs. They can be used tactically quite effectively to help specific industries compete. The Trump administration implemented tariffs like a dull axe in combination with the fact they didn’t coordinate with the EU so tariffs hurt the US doubly as that business went elsewhere. But the tariffs situation got a bit worse as we think about money to invest. Trump, in the attempt to limit the bad news domestically, began subsidizing the American industries he crippled with the tariffs. Basically, the government money wasn’t being used to innovate or invest but rather to prop up industries he was hurting with his policies. To be clear, I am not opposed to doing that when warranted, but this was a self-inflicted deficit increaser which capped any opportunities to invest elsewhere.


I do not have any research today to show how people who have a strong sense of personal responsibility attained that character trait <although if you google it there are gobs of people with an opinion on it>.
responsibility will also most likely be the people who suggest they had a little luck along the way – lucky in life situations, lucky with mentors, lucky in opportunities – and, even though they had worked hard with integrity, they had done nothing to actually deserve the luck.