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“Drowning men, it is said, cling to wisps of straw.”
Fyodor Dostoevsky
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There is a difference between the future of work (a combination of productivity, mattering/impact and the business vision) and the future of business (a combination of globalization, geopolitics and business’ responsibility to people, society and the earth, i.e., its role in shaping capitalism). This doesn’t mean they aren’t related, but I do worry that those focusing solely on the future of work are simply making an incredibly flawed way of doing business more effective at being flawed. That said. When asked about the future of business I do begin on a pragmatic level and how a business should work because work itself has a feedback loop relationship with the future design of business. Almost everyone now agrees with what every thinker suggested in the 1980’s and early 1990’s that ‘agility’ is the key to business success.
Which leads me to fluidity and flow.
The reality of the future of work is a bit simpler than we tend to make it. It centers on two key features of agility; fluidity and flow.
- Fluidity
Toffler stated in 1985, “[business] must execute its current activities to survive today’s challenges and adapt those activities to survive tomorrow’s.” That is fluidity; bring to bear resources (people & material) to survive and thrive. Most businesses struggle with this because of command & control, silos, centralized management and lack of ability to not only share resources easily but shift the most appropriate people (from one department) to the optimal team. But it goes a bit deeper than that. Fluidity is an inherent attribute of progress and to the connectivity necessary for collective impact. What I mean by that is fluidity is about conversations, connections and creation not just of an individual, but individuals in action together. This is an important concept because it represents what is necessary in the present for the temporary results of a unique combination of circumstances presenting a unique set of problems/opportunities and requiring an original solution that represents work/labor ‘applied effectively’ AND edges into what is necessary for the future. What I mean by that is no temporary situation can be viewed in isolation, but rather each temporary situation merges with those that precede and those that follow, all simultaneously but maybe not equally, so fluidity is shaped by the former and shaping the conditions of the latter. Labor is then a continuous fluid activity with fleeting opportunities and unforeseen events. Since labor is a fluid phenomenon, its conduct requires flexibility of thought and fluidity in behaviors/actions. Successful labor depends in large part on diligence and the ability to adapt — to proactively shape changing events to the advantage of the business, and its vision, as well as to react quickly to constantly changing conditions. This can sound exhausting, but the cadence of labor fluctuates from periods of intense activity to periods limited to information gathering, reflection, or capability development. This means fluidity is found in the competitive rhythm, i.e., conflict, between entropy (or desire to replicate and standardize) and emergent, i.e., the intentional fluid organizing to optimize events to suit the purpose of the business (and the individuals). I would be remiss if I didn’t point out this is fluidity between self-interest (impact) and collective interest (impact) and generated value which leads me to Flow.
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“If you are interested in something, you will focus on it, and if you focus attention on anything, it is likely that you will become interested in it. Many of the things we find interesting are not so by nature, but because we took the trouble of paying attention to them.”
Mihaly Csikszentmihalyi—
- Flow
Flow is fluidity working in sync, but when I speak of Flow, I typically mean it in terms similar to what Mihaly Csikszentmihalyi suggests as in terms of state of mind, people energy, for optimal performance. Flow has several states, but let’s say that the desired business objective (which fluid labor makes possible) is, the continuous, smooth flow of value from the business (collective labor) to the market. So, Flow is the people mindset that creates the intrinsic energy for that effort. Oddly many people think of this as ‘labor at scale’ when it really is simply ‘a system in flow’ and, worse, many businesses believe incentives, gamification and ‘motivational efforts’ are how to attain this. Economics, and individual meaning, almost always arises from flow and achieving an organizational flow state is when the flow state is attained by & of the people. The tricky part is that the system, the whole, is made up of layers and nested systems with their own pacing. This thought is kind of important. Flow can be asymmetrical and it can also contain a variety of speeds (see: Pace layering). I often refer to organizational flow as ‘cadence.’ What I mean by that is a business tends to have a rhythm when it is in flow which is a reflection of the combined individual worker pacing. Flow is actually when all layers of the organization find synchronicity – not same speed or pace. Flow at an individual level is almost irrelevant if it isn’t multiplicative to the energy of the system as a whole. In fact, I could argue individual flow can hamper organizational collective ‘flow’ if the individual self-interest is not in the greater system interest. I would be remiss if I didn’t point out that often existing business ‘rules’, including incentives & performance metrics, encourage a belief in individual flow over collective flow. My point here is that organizational Flow is individual labor at a collective level. Which leads me to commitment to the Future.
- commitment to contribute to the future
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They say it all breaks down to keeping your feet on the ground
My sole intention is keeping my head in the clouds
They say that I can’t last a day in the real world
I say you wouldn’t survive one night in mine
Asking Alexandria
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This is where a business decides how they want to conduct business so that their business has a role in
shaping the future. This is when a business should do some soul searching on their commitment to aligning the individual employee, the company, the community, society and, ultimately, the world. This is functional, emotional and aspirational. I have said for decades that the ultimate aim for any business is “better”: better moment, better outcome, better day, better life, better world (pick your better or combination of better). To be clear (part 1). A business cannot claim to aim to make the world a better place no matter how bad the business might be for people or society, a commitment is a complete commitment or, at minimum, a commitment to progress, i.e., becoming better. To be clear (part 2). I, personally, believe Purpose is establishing too simplistic a cage for a business to successfully exist within. I believe, as someone who thinks about the future of business, a business should purposefully decide what they want their commitment to the Future is. I have unequivocally stated that all business should have the same commitment, the purpose of business is to benefit people, but as long as a business decides to make a commitment that embraces that concept in some way, the business world should do fine. For example, an airline, or all airlines for that matter**, could commit to “social connectivity,” i.e., breaking down barriers that divide and unite humanity.
- ** I do not believe a business gains differentiation off their commitment or even “Purpose,” differentiation and distinction is gained by “How” they develop strategies and execute toward the commitment.
Once the commitment has been established a business can hunker down on the “hows” which can be environment, gender equality, social responsibility, a cause, or all of them. My main thought is this permits businesses to be flawed, as in their ‘hows’ do not have to be perfect, just showing progress (better today than yesterday), as long as their commitment remains, well, a commitment. Which leads me to how to make sure progress occurs in a business. Well. Suffice it to say, 99% of the best businesses have figured out how to successfully keep their feet in the clouds and their head on the ground. Yeah, yeah, yeah. I know it looks like I got it twisted around, but I did not.
- Good businesses are always walking with the future in mind.
Always traveling toward possibilities, always seeking ‘what’s next’, possibilities drive movement. Feet in the clouds.
- Good businesses are always closely listening, and thinking, to the drumbeat of the feet of what is happening around them, i.e., the possibilities.
Ear to the ground, so while possibilities are driving movement and progress, pragmatism, or reality of what can be done, insures everyone in the business is keeping their head in the game today; but smartly and with fluidity. Head on the ground.
I have called it mastering pragmatism & possibilities, but it is the ability to have your feet in the clouds and head on the ground. I believe this shifts a mindset from being destination-based, or solely pragmatic based, to a more fluid & flow-based mentality in which the business is driven by movement (possibilities) but pragmatically adapts to possibilities (opportunities). Maybe most importantly, because I am discussing a commitment to the future, while you may identify what commitment to contribution to the future you want to commit to, strategy and execution will be based less on “what will the world look like in future?”, because you have actually elected to shape the future, and more on “how do I best align with the unfolding present?”
I tend to believe if more people thought about it this way businesses would have more hope and more achievable possibilities than they could ever imagine. I tend to believe the future of business would be better in terms of a more positive contribution to the individual, society, productivity, and general meaning in the world (not at the expense of profit or growth).
If we are honest, the way business is being conducted presently, embodied in feet on the ground & head in the clouds, doesn’t really seem to be working that well.
Businesses seem to be more woefully stagnant <albeit ‘talking’ change> and have more despair and lack
of hope with regard to their possibilities than ever. And, yet, they are desperately implementing “change initiatives” and organizational changes all of which, in my mind, are simply rearranging the deckchairs on the Titanic. That isn’t to say the best organizational practitioners won’t enhance fluidity and flow and possibly even edge into a ‘commitment to the future’ space, but I am in the ‘future of business’ business. I struggle to believe optimizing humanity can occur, in any business, until the business itself decides what commitment it wants to make TO humanity. In other words, with a commitment to contribute to the future, the business is simply clinging to wisps of straw. Ponder.
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“Optimal experience is thus something that we make happen. For a child, it could be placing with trembling fingers the last block on a tower she has built, higher than any she has built so far; for a swimmer, it could be trying to beat his own record; for a violinist, mastering an intricate musical passage. For each person there are thousands of opportunities, challenges to expand ourselves.”
Mihaly Csikszentmihalyi



It makes me angry.
He skates on the slippery superficial surface of emotion and an enhanced feeling of irrelevance <or being marginalized> from a minority of the populace who has now found a voice.
And this also means, to Mr. Tump, he is never responsible for his words.
And, yeah, I am still angry.
While he’s narcissistic, self-absorbed, power hungry/crazy and driven by either greed or ‘winning by any measure” I almost think we are seeing a public case study example of the Dunning–Kruger effect.
And I am still angry at Mr. Trump.
politicians, and appear to target politicians, I am reminded of several things.
“If, as has been discussed in recent days, their deaths help usher in more civility in our public discourse,” 
What a sad, sobering, thought. But is it really true?

Nationalism, populism, and “America First,” and economics are inextricably linked. The Trump administration simply embodied the dull axe version of nationalism economics so we have some indications of what it means in terms of implementation as well as consequences. That said. It is a little difficult to unpack everything happening with regard to “America First” and what it means for America economically short term and long term.
I took a lot of big gulps during the Trump years as I viewed lists of regulations the Trump administration eliminated. I viewed this as general incompetence <they appeared to follow an “if it exists it should not exist” strategy and not “a thoughtful consideration of its impact” type decision> or general lack of understanding of how business works. What I mean by that is business has a fairly simple objective; profit making. It is within that simplicity that a lot of bad things, and bad behavior, can occur. Government has always been in the business of ‘guardrails to ensure the populace benefits’ and, generally speaking, do fairly well at that. I am certainly not suggesting governments shouldn’t be reviewing regulations all the time and eliminating, or editing, existing regulations that have served their purpose. The Trump administration applied the dull axe version of my last sentence. One could ponder if at the core of their deregulation there was some corruption, but let’s just say they embraced unfettered free market (which almost any eminent economist would tell you is a bad idea).
Solid economies tend to lean on some certainties – monetary systems, distribution systems, partnership systems, resource systems, etc. as the pandemic reminded us, when these certainties become less certain, bad things happen. Trump views uncertainty as a positive <with regard to everything>. This attitude undergirds behavior. For example, whole sale immigration changes disrupts the entire workforce and negatively affects a variety of industries. His appositive view of certainty upends industries within his actual behavior – and he doesn’t care. It seems to me that wrenching the entire system 180degrees creates what I offered up as the biggest flaw in Trump’s way of doing business — uncertainty. He believed everyone was like him and every business would thrive if he created the uncertainty and he thrives on the belief America will ultimately benefit from uncertainty. He believed America will swoop in now that is it is free from the shackles of the ‘old order’ <way of doing things, deals, regulations, etc.> and dominate what, uhm, we already dominated.

As noted above, America is the business of making and selling shit. Now. While that has certainly shifted over the decades (we do significantly less ‘making’ and significantly more ‘services economy’), the core of any country’s economic resilience resides in manufacturing (large, medium and small sized businesses). That said. Trump always claimed he was a builder and America must have had a dozen “infrastructure weeks” espousing a growth in manufacturing that never occurred. While it is easy to chuckle over ‘the infrastructure week that never was’ it is actually sad because it was a reflection of a cascading number of issues surrounding an “American first” belief. You need money to build infrastructure – government money. Government money subsidizes innovation and growth for which it gets paid back in tax revenue (business and individual wages) over time. Governments get crucified when they make a bad bet or ROI isn’t clear upfront, but the reality is for every ‘bad bet’ government has made that bet has evolved into, well, economic progress. In other words, you need government money for infrastructure. Which leads me to the Trump tax decreases. Ignore the fact it benefited the wealthy, it increased deficits as America gained less in tax revenue which, as a consequence, they didn’t have for, yes, an infrastructure week. In addition, the tariffs. I am neither anti nor pro tariffs. They can be used tactically quite effectively to help specific industries compete. The Trump administration implemented tariffs like a dull axe in combination with the fact they didn’t coordinate with the EU so tariffs hurt the US doubly as that business went elsewhere. But the tariffs situation got a bit worse as we think about money to invest. Trump, in the attempt to limit the bad news domestically, began subsidizing the American industries he crippled with the tariffs. Basically, the government money wasn’t being used to innovate or invest but rather to prop up industries he was hurting with his policies. To be clear, I am not opposed to doing that when warranted, but this was a self-inflicted deficit increaser which capped any opportunities to invest elsewhere.

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I believe we have forgotten how insane everything was on a daily basis when Trump was president. Daily he would ratchet up our blood pressure either through tweets, press conferences or speeches. He never missed an opportunity to say something outrageous, stupid, ignorant or just insane.
hallways. He was an adult <at least in age> and yet he acted just like what we bitch & moan about our teens doing. In fact, I imagined many
People argue “these people never gave him a chance.” This is a victim mentality. Any business leader, shit, any high school coach, knows you are not owed a chance; you earn a chance. I gave him dozens of chances to make America great. At 
actually had it pretty easy here in that they simply stood behind his words, no matter how insane, and that was their ‘stand.’ The rest of us, well, worried. And it was a soul wrenching layered worry: our livelihoods, our friends, our fellow citizens, our potential fellow citizens, our country, our constitution, our democracy, our moral standing. I think many of us have forgotten about that.
Suffice it to say, 24/7 technology has challenged most of what we thought about our self-identity. In the good old days self identity was a bit easier because we had a fairly limited exposure, neighborhood/school/work/community, to images and shared experiences which led to shaping what we saw as “self”. In today’s world we are faced with an onslaught of information which we are, frankly, incapable of assimilating within our cognitive scope. And while many people discuss this in terms of stress, knowledge, decision making, today I discuss it in terms of self identity.

We could use technology to help us understand why things are as they are as well as envision ways of what we could do with our lives. But here’s the deal. The struggle ultimately resides in ‘self.’ What I mean by that is ‘the core or the center of who and what we are.’ We all strive after something which we deem good or better sort of our personal version of progress. But if we are not careful this becomes good for the self and not the greater good as in not taking into consideration the larger whole. So, unless we as individuals sort out our center, our urges, impulses, and desires in a coordinated way we are doomed to constant confusion living in a contradictory identity state. This could quite possibly be self-destructive in a technological world which is constantly trying to attack us within its own coordinated, orderly system of ideas of what it thinks we should be and who we should be. To be clear.
perspectives when she dies, wins.” That’s the self-identity game. It used to be a more simplistic “what I believe represents what I am” but with today’s technology world who I am, if you seek to have a center that holds within multiple contexts, is an accumulation of perspectives. If the industrial age encouraged a standardization of identity, technology is ripping us apart. Overcome by details and information we have become almost incapable of conceptualizing anything – including our own identity. Consequently, we have begun crafting the details of who we want to be seen as to compete in a world in which other’s identities flash before us detail by detail. Detail by detail we push out into the world and before you know it you are no longer a self – as a solid concept – but rather a bunch of details and pieces you think have some value. And this is where stories come in. Thinking conceptually may be too much of a mind bender, but having a story, or stories, is not as tough. Good stories and well-maintained identities embracing stories endure. This is actually part of the Third Wave Toffler mentioned. 2nd Wave media tightly reinforced, within stable distribution structures (major TV networks & major papers/magazines) shared world views and some semblance of common sensemaking within which an identity could comfortably reside (or, conversely, create a counter culture identity). In today’s environment worlds are created through our digital connection points, perspectives are gained through many interactions, and we need to become more comfortable projecting our identity, all facets, through this digital connectivity of almost infinite networks of other humans. The reality is technology is getting better; and worse. Technology is becoming easier to craft the identity we would like to project, but it is getting worse in that if you are not careful algorithms pick at the little gaps seeking to exploit with fear, doubt, and victimhood. Clearly, the lines have been erased between what we would have considered our self-identity and the digital worlds that represent our identity. The technological world has forced us to think of ourselves, in many ways, as content. And in some ways that is good. If our identities are content and useful content should have some substance, maybe, just maybe, by treating it like content we will make sure it is worthy of our self. Ponder.
It used to be I fixed businesses. They had an issue, maybe even one they struggled to put a finger on, and I got called. Nowadays I get called to talk more about, well, the future: how that business could fit into a vague future and maybe discuss some vague outlines of what the future could be. But, please, do not call me a futurist. 
have futurists. I agree and disagree. I think if everyone just thought a little bit better, was able to contribute what you are thinking, and that thinking could be applied as part of collective action to create some impact that benefited the business, well, you have a business that is future-fitting on a daily/weekly basis. I am sure a business would benefit from specific people who were fairly good at scenario thinking (that’s a pragmatic futurist), but having an entire business thinking morphs to fit the future. I imagine my point here is that the link between futurism and future-fitting is thinking. I say that because neither futurism nor future-fitting is a ‘how-to-manual,’ they are simply frames within which you could envision the business existing. And, as Toffler has noted, people know more about the future then we tend to formulate in any way so I believe people just need to be encouraged to do so.
positive, there can even be a general sense of doom in a futurist message, but nowadays a message needs a sense of some guarantee that prosperity will never end. Therein lies my biggest issue about futurism in the fact that trend watchers are seeking future prosperity versus discussing releasing present prosperity. In other words, there really isn’t an emphasis on future fitting, but rather establishing some ‘maybe’ future state. In addition, this futurism stuff can edge very quickly into ‘the elitism zone’ where things get discussed in ways that enable people to envision some fantastical future states and, yet, be incredibly off-putting in its lack of understandability.
Resentment is a very personal feeling. Resentment is a sense of grievance, a personal feeling, and suggests a persistent or recurrent brooding over injuries (perceived or real) rather than a sudden outburst if passionate anger (source: Hayakawa). Resentment has a strong sense of implicit grievance. It is deep and persistent. Let’s maybe call this an incredibly corrosive version of an 
Politics is ideologically driven. In the most basic sense, it would be conservatives (those who seek to conserve) and progressives (those who seek to progress). Regardless. While ideology creates the intellectual underpinnings of society, it is also true that ideological expressions typically represent distorted consciousness of realities; consequently, ideologues produced real distorting efforts. For example, an ideology can attempt to take credit for the concrete economic successes of an industrial system of and, yet, that is a distortion of the effect of the ideology let alone the truth. What I mean by that is social reality and social identity get molded into reality in the ideological image and once ideology, the abstract, becomes concrete it is legitimized – even if it is simply an illusion of narrative (and politicians are masters of illusion). In other words, this ideology becomes a miraculous beacon of ‘reasonable common sense’ only an ignorant idiot wouldn’t agree with. Even worse, within the politics of resentment, at that point ideology takes on sort of a precision in that it no longer represents choices but rather becomes assertions of undeniable facts.
Self is emergent as a property of the whole. In other words, we are who we are through the interactions/connections with others and the world. An individual rises to new levels when it is part of the whole (not a part of the whole). What I mean by that is separate things have reason to come together that offers advantages that being separate does not have. While there is no “law of attraction”, if there were, this would be it. I believe my thought here is a derivative of what is called “the allurement principle” which is the social collective desire for impact. This is what the politics of resentment destroys, if not suffocates. I believe it was John Ralston Saul who used the phrase ‘pillager of words.’ Some politicians seem to hijack scraps of moral precepts to justify actions, ignoring true reason and morality. They seek to offer simple, and simplistic, answers to things that are neither simple nor have any real answers. They also seek to use pseudo-logic, a derivative of the faux concrete proof, because logic, or what is deemed ‘reason,’ can multiply certainty, as well as doubt, at terrifying speed. They seek to divide in order to have power over parts of the whole – because they cannot gain power by any other means because the ‘whole’ would reject them.

Politicians are infamous for dumbing complex economic issues down to one simplistic soundbite often using whatever convenient, single, data point to make their point. The reality is that
Any sane person recognizes the government cannot be solely responsible for economic success nor is the market truly a mechanism of the pursuit of self-interest in which the interests of society will be served well. For example, Noah Smith has noted several times transforming the U.S. economy in order to more effectively compete with China and Russia
Drucker reflects on how businesses, governments <and politics> were shifting their focus from delivering ‘an everlasting society which achieves both social perfection and individual perfection’ to seeking ‘economic salvation.’ He clearly believed that businesses, and managers, have a responsibility to Society by creating ‘better people’: better as in values, moral compass and, in general, ‘do the right thing’ attitudes and behavior. The issue, to him, was that beginning in maybe the 1970’s functioning society changed direction — from societal priorities to economic priorities. In other words, we shifted from a society being driven by social power <values based> to a society driven by purchasing power. People did not make this decision on their own, in fact this big shift was driven by politics (and politicians) which began integrating economic promise into their platforms thereby replacing social betterment (or salvation by society) as a governmental platform. Ultimately, the ‘politics of economics’ holy grail became “increasing the purchasing power.”
We begin by looking inward – as in ‘us.’ Our hope rests on the fact ordinary people are often able to take a broader view on pragmatic realities of a community then one taken by experts. This may sound counterintuitive but this is a thought consistent with strategy & execution, i.e., where the rubber hits the road. This may also sound counterintuitive because ordinary people are typically the ones who tend to feel most powerless. But everyone does not need to act, but rather simply support the small groups of people who have already started. I would also add I believe leaders should respond to the forces shaping society. Instead of highlighting simplistic metrics supporting the view du jour we should be seeking to acknowledge social trends within the economics and respond to them, not just the economics, to help shape the world we desire. I also believe either politicians/business leaders choose to do this or the inevitable forces of disruption, driven by ordinary people, will dictate an evolution of their thinking. It was Otto Scharmer who suggested this will demand a disconnect of finance from the real economy, ecology, institutions, consumerism, governance, and ownership and address the three basic divides – 1) the ecological divide, 2) the social divide, 3) the spiritual-cultural divide – which actually shape the economic world. Society, ordinary people, with the aid of experts, must demand mechanisms of choice which apply common sense, experienced knowledge, public interest and morality with the intent to develop economic solutions and frameworks that withstand the whipsaw of shifting political winds.