magnum for pleasure seekers


Every once in a while you see something that makes you (a) laugh, (b) cry or (C) swear out loud.

This one? I laughed out loud.

But. I guarantee someone is going to cry and a bunch of people are gonna swear out loud.


I saw an ad for “Magnum ice cream.” Yup. Magnum. Even better? Their tagline is “for pleasure seekers.”

What made me laugh out loud?

How about MAGNUM® Lubricated Condoms <The Gold Standard® in comfort and protection>.

So I named my ice cream after a “larger than standard condoms for extra comfort.”


You just can’t make this shit up.


I have certainly been involved in more than my share of naming projects so let me tell you how this went …

–          We came up with a great name for our ice cream! Magnum. It says powerful <taste>.

–          Well. yeas. We did a trademark search and … well … it is a gun manufacturer … you now … 357 & 44?  But no one will ever confuse ice cream with guns so we should be good. No category confusion. Use the name.

–          Oh. Yeah. It’s a condom too … but c’mon … condoms are marketed to men … and … well … ice cream is sold to women. No women will know that there are condoms named Magnum. Oh.

Magnum Condom

And even if they do maybe they will convince their boyfriends it is an ice cream for men and they should buy lots of it and keep it in the freezer for whenever they stay over.


Okay. I made that up <but it is a viable scenario … trust me>. The truth is that this is a European ice cream coming to the USofA.

Launched in 1989, Magnum was the first handheld ice cream targeted as a premium ice cream for adults. Today, Magnum is one of the world’s leading ice cream brands, selling one billion units annually worldwide, and it is the biggest brand of Unilever ice creams. Magnum gourmet ice cream bars are made from the finest ingredients—silky ice cream dipped in thick Belgian chocolate. They can include such delicious layers as caramel sauce and a rich chocolatey sauce.


I don’t care.

I think it is funny.

Magnum for pleasure seekers. Condoms & ice cream. Let’s have a party.

Written by Bruce