
“The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior. Ordinarily, this means that any corporate policy and plan which is typical of the industry is doomed to mediocrity. Where this is not so, it should be possible to demonstrate that all other competitors are at a distinct disadvantage.”
Bruce Henderson
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“Ability is of little account without opportunity.”
Napoleon Bonoparte
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Business consultants. As with anything, there are good ones, and bad ones, and then there are those of us who think they could be a consultant and are a little unclear what defines a good one or bad one.
Regardless. Let’s take a minute and talk about consultants through my eyes. I will begin by suggesting I imagine it is often as effective in Life to admit what you are not good at as well as what you are good at in determining what you want to do.
I have already noted I would suck at being a free lancer <https://brucemctague.com/14-reasons-why-i-would-suck-at-freelancing>. And after reading a great article in The Economist <Schumpeter: Thinking twice about Price>, I will be able to note I would suck at being a consultant.
Why?
Because I have a deep need to tell the truth in business no matter what it may be.
Now. I did not believe that would be a problem until I read this article <okay, that is not true, I have always known telling the truth in business is often not a good ‘survival’ strategy>. That said. While reading the article I was beginning to think of myself as a potentially good business consultant because most of the thinking in the article discussed why businesses should be discussing how to raise their prices rather than cut costs as a way to increase profits <I am a huge advocate for this type of business thinking>.
Oh.
And then I reached the end of the article and … well … oops. I was mistaken. Because apparently while many consultants may actually believe this <raising prices can be good> and believe it is the right thing to do they will not tell a client for fear of not maintaining the relationship (please take note of the bolded part there):
“The irony, confides a senior management consultant, is that firms have such a taboo against letting go of a client … that they are the worst at taking their own advice to be fearless in asking for more, and walking away if they do not get it.”
The Economist <Schumpeter July 2013>
I couldn’t be a consultant because, uhm, I am too fearless? Because I am willing to walk away? Well. That not only sounds odd said out loud it even looks ludicrous now that it is typed. In fact. Its 100% bullshit. It seems to me being good at anything in business doesn’t really have to do with being fearless, but rather being someone of integrity.
Anyhoo. To be clear. I am not anti-consultant. I actually believe they can provide a huge value to businesses <although I do believe how they go about business is a little wacky on occasion: https://brucemctague.com/a-rant-about-process-and-consulting>.
Wacky process or not, I sometimes believe the title ‘consultant’ is incorrect and does not infer enough responsibility upon the consultant themselves.
Maybe they should be called truth teller? fixer? guide? or, as my friend Dr. Jason fox would suggest, leading a quest?
Anyway. In my mind, a consultant should do work that most large companies <and smaller leaner organizations> are simply incapable of doing internally. Well. They are actually capable (most companies actually have the smart people who can do what a consultant <truth seeker> is hired to do), but those people are already in important positions already doing important things to keep the company going. In other words, they have other important shit to do.
Just to go on the record <this is Bruce mental research and not some expansive global survey of actual results and feedback> I believe there are several
groupings of consultants:
– The larger consulting firms. They are really really smart <but maybe not willing to tell you all you need to hear>, in addition, they tend to offer square peg solutions no matter the shape of the hole your business has.
– Maybe 50% of the smaller consultants are really really good. They are senior experienced folk who know what they know and are willing to not do things they don’t know. Some may tell you what you need to know and some may tell you what you want to hear <because small businesses sometimes go into survival mode>, but, get a good one of these and hold onto them as tight as you would hold onto your best employees.
– Maybe 25% of the smaller consultants are not really that smart in a solution criteria judgment way, but are really really good listeners and can play back something they have heard in a way that actually helps you <the company> identify a solution you kind of already knew but now it becomes clearer & actionable. Maybe these ‘consultants’ are what are now called “coaches.”
– And the last 25% are hacks. They think they are smarter than they really are. They are sincere with regard to believing their own capabilities, but they sincerely give you really bad advice. What may be worse is they aren’t really charlatans, they just don’t really know their shit.
Oh.
A quick note on the fact that the larger consulting firms are really really smart (but typically not in a ‘maximize full potential of a business way). It is a fact that most of the larger consultancies have gobs of very smart, very ambitious, very hard-working young inexperienced people killing themselves to do what they are required to do. And these gobs of smart young people feed information to more senior experienced team leaders <who actually know what they are talking about> leading to some really smart insightful thoughtful thinking. Unfortunately, you <the client & company> may never get to hear what the really smart insightful thoughtful thinking is because it is going to be tempered in a way to insure you don’t walk away. In other words they fear telling the truth because the truth may piss you off <or it may not be what you want to hear>. I imagine I am suggesting large consultants, no matter how arrogant they are, are the least fearless consultant options you can find.
Now. On one particular dimension consultants are the furthest thing from stupid. They know what most companies already know … that truth telling inside organizations is a common challenge.
“Authentic and honest internal communication results in better, faster decisions and actions. It also builds a culture of trust and collaboration where opposing views are debated and more effective solutions and innovations are created. In reality, however, there is a distinct lack of truth-telling inside most organizations. I’m not talking about malevolent dishonesty. No-one goes to work thinking “I’m going to hinder my own and my company’s performance by withholding the truth from my colleagues”. I’m talking about the many moments each day where we think one thing, but say something different; where we have an idea that may be of value, but we hold back and say nothing; where we are called upon to give an honest opinion, but decide to say what is easier or what we think others want to hear.”
Lynn Harris <organizational development consultant>
And it is a challenge for actually a good reason.
Telling the truth is not pervasive in most organizational cultures because we fear the consequences. This fear is all about an imagined <and often very real> negative impact.
It is a fear of conflict as well as fear of self survival.
I read this somewhere which captures the real fear better than almost anything else I read:
One thing’s for sure, in an environment where truth-telling is not the norm, we would certainly stand out by speaking frankly and many of us would prefer to keep our head down rather than present a stationary target.
This all leads to me to another non-research supported point.
It seems like there are two basic types of consultants.
- Those that listen carefully for what the client wants to hear.
- Those that listen carefully to isolate the issues for what their clients should hear.
As a corollary, there seem to be two types of consultant clients.
- Those who really want consultants to tell them exactly what they want to hear <with the intent to support their own ‘already made up mind’>.
- Those who really want the consultant to help them and want to hear what they need to hear.
Regardless. Great business consultants are like psychiatrists, well, but different. While psychiatrists only ask questions <the patient must answer them>, consultants ask the questions and answer them or guide the business toward some answers..
Ok. But back to me not as a consultant.
I would suck because somewhere down the business career road I began to tell the truth. I knew I had to from a personal integrity standpoint, therefore, the first person I had to stop lying to was myself. While I cannot consciously go back to any one point in my career and say “this was the moment” I can say unequivocally, while painful to a lot of people around me, once I began telling the truth it seemed like my business life began to become my own. And it happened very very quickly.
So how does Truth in consulting come to life?
I like to report what I find without considering whether they fit the client’s preconceptions.
I like to admit if I cannot find something or even if I do find something that I have no frickin’ idea what it means <but still share the information>.
I like to give a point of view so I can be held to it <and actually get compensated more if I am right>.
I like to give the best recommendations for their future business without thinking about the impact on my own future business.
I like, well, to tell the truth.
Why? Well, its not just an integrity thing, it is more a business thing. I tend to believe businesses need truth more now than ever particularly if they seek to rise above mediocrity and optimize at least some of their potential. So many organizations seem to run on fear these days <which I do not believe is healthy> and I kind of feel like it is my responsibility to give voice to the fears and the truths <which one could construe as the ‘hope’>. Consultants need to act like the co-pilots of the ship (that quest thing) not passengers who are along for the ride. By the way this is an aggravating behavior to the current pilots of the ship.
Yeah.
I know.
I would suck at being a consultant.
Not only does no one want to hear the truth … when they do hear it they disregard it is ‘non-truth’, i.e., ’that’s not really the way its is’, or worse – the answer that sends me directly to a bar – “oh, that isn’t relevant.”
I imagine my real point here is that a consultant is worth every overpriced dime you give them; if they tell the truth.
Ponder.
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postscript: I have actually done a small bit of consulting, maybe what someone would call some ‘coaching’ because I have found some businesses who like to have the hard discussions. that said. I have been incredibly fortunate to find some think tanks, who like to think about the future, who like to take on some of the harder discussions.



Why?
Well. It takes on a mutated form in older adulthood.
Bottom line.

Ok.
Courage is doing things despite the fear. Confidence is faith <in your abilities and yourself>. Courage is going forward even when you don’t feel that faith. It is about taking action in the absence of certainty that the task can actually be completed, if not completed well.
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As we all know self doubt is evil and sly and has the ability to slip inside who and what you are and eat you up from the inside out. Regardless. With any degree of self doubt playing a role in this formula, confidence <or full blown arrogance> is not the solution. It isn’t because that would simply mask the real issue. The solution is facing self-doubt and learning to have a relationship with it <because you will never eliminate it>.
It makes you stop for a second and assess the edge of the comfort zone. In addition your inner critic has an uneasy relationship with truth. Many times it is not really telling you the truth and yet a part of you feels sure its words are true.
——
you make it theory’. This is about creating a perception of confidence. And anyone rising up thru an organization, good or bad, has to do this or they die in an organization. You almost always assume responsibilities on the way up that you have no clue on how to do, but you figure it out. After a while this experience <actually doing it> either creates a sense of overblown confidence or a realistic ‘I don’t know what I am doing but will hunker down and figure it out’ attitude.
=
In the end.

And, yet, I would argue the majority of people only really have some vague outline of how the world works, or how effective or ineffective a leader is, or even only have a vague outline of any specific relationship between cause & effect.
Certainty, in and of itself, has degrees; it is not a simple black or white binary.
Speaking of the ‘not necessary’ thing. I sense part of the reason yes and no are disappearing is because we believe it is necessary to discuss everything.
The fascination with what is optimal in thought and behavior does reflect a certain sense of beauty and morality. Cognitive scientists, economists, and biologists have often chased after the same beautiful dreams by building elaborate models endowing organisms with unlimited abilities to know, memorize, and compute. These heavenly dreams, however, tend to evaporate when they encounter the physical and psychological realities of the waking world. Mere mortal humans cannot hope to live up to these dreams, and instead appear irrational and dysfunctional when measured against their fantastic standards.
But we all need to keep in mind. Each day in the workplace we are forced to examine millions of little decisions that inevitably make up what business is all about while we, ourselves, make something like 30,000 decisions in a day. This constant scrutiny of hundreds of possible outcomes for every decision you make will drive you nuts. And the constant discussion will use up more time than is useful.
—
In fact during the discussion we may even try several different approaches to the idea, using every metaphor <or parable or analogy> within reach to throw into the discussion that we think the person should reasonably be capable of following.


Morons thrive on the isolated statistic.


politicians, and appear to target politicians, I am reminded of several things.
“If, as has been discussed in recent days, their deaths help usher in more civility in our public discourse,” 

But.
There is a really nonsensical thought that is strewn throughout the World Wide Web with regard to 

Stephen R. Covey
In business we create false endings all the time. And I mean ALL the time. Milestones, quarterly objectives, standards, etc. We do this not just because people have a tendency to work better aiming at something but also because we suck at knowing when something has naturally reached its end.
Yeah. In order to acknowledge an end, to close up shop and move on, you have to know what’s next. And not only that … you kind of have to already have a plan in place or at least a road to bus everyone over to where they can get off and start walking. Maybe that is where we business folk suck the most. It’s not that we don’t know when to stop we just don’t know how to start again. Start anew.
your new widgets just have a tendency to cement the ground you have already won more often than not. Keeping with the military analogy I often tell businesses to think of their business modeling with an ‘occupation force’ team with a separate “attacking army” team mindset. Especially if you are in a growing category you almost have to have a “win this ground and move on” attitude or you can get stuck in a grind-it-out business war.
Freedom, in and of itself, is quite possibly the most valuable privilege one can have in the world.
I tend to
is anything but abstract.