Trump twitterstorm & Calvin
Well.
Just because it appears like Donald J. Trump is having a particularly unhinged day which only solidifies my belief he is not really running a serious campaign to become the president of the United States I thought I would share two Calvin & Hobbes cartoons which seem to summarize Trump fairly well.
<note: I apologize to Calvin & Hobbes – probably my favorite cartoon of all time – and Bill Watterson for attaching Calvin & Hobbes to one of the most heinous presidential candidates of all time>
Finally.
As I read the morning tweetstorm from Trump <in full asshat form> all I could do was envision what I would be doing if I were his campaign manager:
30 seconds of delivering the list, 30 seconds of entertainment, 76% of everything trump says is verified lies, 76% of everything weakTrump says is verified lies, 99% of the time no one follows this advice, 99% of the time no one follows this advice in conducting business, a believer in artificial scarcity, A better America, a business thought, a certain pride in uncovering solutions to the complex lives we have created for ourselves, a crowded category, a crowded category like coffee, a fairly good judge of character & actions, a frequent purchase, a good story is a good story, A leader is a dealer in hope, a non truth, a part of my marketing soul died, a responsibility for not only the message, a scared organization, a selling proposition is differnt than being unique, a swinging organization, a thought on thought, a way that creates the differentiation, ability to learn faster than your competitors, about advertising, about leadership, about marketing truths, absurd, accepted consumer belief, account management, account management in ad agencies, accountable decision making, actions today make who i am tomorrow, ad agencies produce tangible work, ad industry is a fucking disaster, advertisement is utter garbage, advertising, advertising & some truth, advertising a commodity, advertising agencies are under huge pressure, advertising based on brand character, advertising Coffee deserves better, advertising has perpetuated some bad myths, advertising has perpetuated some bad myths regard to women, advertising informs, advertising is a reflection of some societal norms, advertising perpetuates racism or fosters ignorant perceptions, advertising utilizes white people too much, advertising you propose, affected by the skepticism of a skeptical age, affecting people’s conflict behavior, affects how we think and what we do, agencies confuse differentiation and being distinct, Agencies that are known for their work, agency, aligning generational attitude and technology and consumer trends, aligning perceptions and behavior creates satisfaction, alignment, alignment has dimensions, all I could do was envision, always be a time and a place to tell a story, Always do the right thing, always on his GAME, amateurish kind of shit that Trump is trying to, analysis paralysis, analyzing a marketing, analyzing actual behavior, and classic non trick, and M&M are all Mars Inc, andre gide, anger, anticipate adversity, anything that can go wrong will, apologize to Calvin & Hobbes, appears like Donald J. Trump is having a particularly unhinged day, Apple misunderstood, Appointment viewing, architects of fate, are smart and tend to create smart insightful educating communication pieces, are very few products which do not benefit, are you an asshole or aren’t you, argue that good advertising people, as long as you are seeking, ask questions, aspects of a dynamic engaged society, aspirational sells, aspirations are tricky things, asshat doesn't even know that there is, asshat marketing maneuvers, Asshats write headlines that imply, assists in some truly practical aspects, associated with brands that have character, astonish people, at some point you are accountable, at the coffee machine, attaching Calvin & Hobbes to, attaching Calvin & Hobbes to one of the most heinous presidential candidates, attack personal ignorance, attacking doubt, attempts to be quirky, attitudes and behavior, attitudes good for your product, autonomy, avoid the gray, avoid the obvious distinction, avoiding the business pendulum, aware of all the good and bad advertising, bad, bad advertising, bad advertising for a great product, bad advertising looks bad everywhere, bad advertising that generates some results, bad news for you, balancing haste and patience, be all in, be better than they, be better than us, be interesting to people, be open to ideas, be open to new ideas, Be smartly creative, be still amid activity, be still amidst chaos, be sure your advertising is saying something, Be the sponge you were when you were a kid, be who you are, because advertisers fund it, because it's the right thing to do, become more enlightened, become the president of the United States, becoming big rivals in the industry, behavior, behavior management business, Being a leader means that no one has shown the way, being a partner in business, being accountable, being an enlightened person, being as good as you can be, being challenged, being choiceful in movement, being distinct, being distinct is almost unique in itself, being down in sales is never an objective, being enlightened, being enlightened in business, being enlightened is difficult, being hasty makes you miss things, being honest to yourself, being interesting and relevant, being scared as a leader, being soft in business, believe, bell curve, benefit, benefit and unique stand side by side, best example of the worst of the worst marketing, best marketing advice, best solutions are often the ideas that are immediately obvious, best version of myself’, better to be loved by 50%, big mistake big succcesses, big mistakes, black or white, bland commodity, bookending alignment, Borrowed interest is always tricky, brand, brand building, brand character, brand chooses to market and package the chocolate, brand leadership, brand personality, branding, brands with great potential, brands with soul, breaking life decisions down, breeds an aspect of complacency, Brew, broadcast, build communications this way, build some meaningful mystique, building a brand’s personality, building character, bull in a china shop living, business, business is messy, business is not often lived gently, business is often not lived best gently, business makes the decision on whether, business thinking, business thought posts, Business Thoughts, business training, businesses and business thinking, businesses confuse differntiation and being distinct, businesses spend money on marketing & advertising, buttresses up his empty awareness with, Calvin & Hobbes probably my favorite cartoon of all time, campaign, campaign strategy, can improve upon existing abilities, can someone really give 110%, cannot be happy and scared, capacity of the human mind, certain types of new products, Certain visuals are just old, certainly not a good marketer, challenges the business world, change begins in the head, change forces prioritizing, change is easier if you simplify, change takes remarkable effort, changed behavior, changed the chocolate landscape, changing attitude, changing objectives to make change, changing point of views, chaos, chaos creates opportunities, character, character has repercussions, character will appear flat, chocolate, chocolate and Pareto, chocolate brands, chocolate deserves much much better, Chocolate is fun and indulgent and all of it tastes, chocolate is good why isn’t the advertising, choice between alternatives, choice by numbers, choice cannot be made with statistics alone, choices, choices leading to full life, choices we make or do not make, choosing chocolate, choosing to be true, christmas, Christmas is time for some thoughtful reflection, christmas spirit, clear means to an end, code for doing the right thing, coffee, Coffee deserves better, coffee in a crowded marketplace, coffee isn’t humorous, collaboration, collector of moments, comes across as stupidly serious, coming up with solutions, commercial avoidance debate, commercial nauseating and dumb, commercials will give you some, committed to showing up everyday, commodity coffee messaging, Common everyday chocolate, communication, complex simplified, complexity equals value, Complexity is a destructive path, complexity often hides within some bright shiny object, concept building is not brain surgery, concept statement, conducting business, conflict and people, connect with the brand's core sales target, conscientious stupidity, consensus, consistency, consistency is underrated, consistency of character, consistency of character is underrated, consistency of values, constant adaptation to the moment, construction versus deconstruction, consultants and branding bullshitters, consumer, consumer attitudes, consumer buying system, consumers, consumers are suddenly immune to advertising is just plain nonsense, content dissemination trends, content matching value proposition, contribute to society, controlled chaos, conveniently with a bag of Dove Chocolate Real Cranberries, conversation in marketing, conversation is so contrived, conversations, convince yourself through research, convincing people to buy shit they don’t need, core competency, core value, courage and faith, courage doesn’t always roar, courage is about resiliency, cowardly decision making, crappy work for a great potential brand, crappy work for brands, crazy & bad topic in and of itself, created silly branding books, created truths, creating desired behavior, creating interest, creating the next generation of thinkers, creating the next generation of thinkers using the web, creation means destroying something, creative communications agency, creativity, creativity and the entrepreneurial mindset, creativity overcomes clutter, creativity process, credibility, cringe over some error in our ways, crisis advertising is faced with, crisis is not the result of consumers becoming, crisis of creativity, crowd clout, crowds providing unsolicited feedback, curiosity is good, curiosity is the enemy of ignorance, cynical, cynicism, daily work life would be more efficient, daniel pink, david ogilvy, day to day pressures of, dealing with adversity, dealing with everyday life, death is a forever nap, death of television, Death of television advertising, deceiving others, deceiving yourself, decide to show detail, decide what image you want for your brand, decision making, decision making under uncertainty, decision utility, decommoditizing, decommoditizing business, Deconstruction is not for the faint of heart, Deconstruction thinking, defining happiness in moments, defining themselves, Delightful storytelling at its best, deliver immediate results, delivered day in and day out, depth of character to face everyday life, designing perfect systems, desire everything at the same time, desired, despair, developing cross cultural skills, developing minds of next generation of thinkers, developing social and emotional competencies, dialogue, didn’t kick their ass at one time or another, different dimensions of the brand, differentiation, differntiation, differntiation through charismatic personality, difficult finding a unique selling proposition, difficult to discern good guys from bad guys, difficult to know everything, difficult to manage expectations, difficulties & challenges are seemingly relentless, disappointment created by expectations, discerning the difference between attitude and behavior, discerning true uniqueness, discipline but freedom, disciplined chaos, discovery, discovery is messy, discovery is ofetn about the unintended result, discovery is often about the unexpected or the unintended, discuss the death of television, discussing an organization’s vision, discussion impacts value, distinct culture or attitude, distinct personality is eternal, distinguishing a premium coffee, diversity of measures, Do dumb things, do not merely want to be considered the best of the best, Do or do not, Do smart things, do this or die, do this or die Bernbach, do what is right, do work that completely sucks, Do you do it consistently, Do you like being seeing ads, does not become more valuable because it becomes complicated, does not create brand value, dog means LOYAL, doing crappy work, doing the right thing, doing the right thing is hard, Doing the right thing is hard work and horribly painful, doing the right thing versus pleasing, don’t worry about people stealing an idea, double speak, double speak is bullshit, doubt resides between certainty and uncertainty, doubt something, doubt something once unquestionable, Dove, Dove chocolate should be embarrassed, Dove is branded as a smoother elegant high end chocolate, down is down, Down is never the objective, down sales can never be up, drawing a line, dreaming is not just for kids, dreams are good, Drove me freaking nuts, Dumbed it down for anyone and everyone to use, earn their respect, earnest people looking at computer screens, easier to be lazy thinker, Eat your mistake, editorial, educates & inspires, education to enlighten, educational, effective business direction, effective business strategy thinking, effective communication, effectively using quickly assembled solid building blocks, Elevating one person above the rest is a gauntlet, embellishment, embrace curiosity, Embrace your successes, embraced a distinct identity, embracing failure, emotional, employees, employees running scared is bad, empty results, encouraging, encouraging curiosity, encouraging understanding of choices, energy, enlighten the people, enlightened, enlightened advertising, enlightened business, enlightened business thinking, enlightened business wisdom, enlightened coffee, enlightened communications, enlightened conflict, enlightened curiosity, enlightened decisions, enlightened holidays, enlightened ideas, enlightened leadership, enlightened learning, enlightened listening, enlightened living, enlightened marketing, enlightened people, enlightened questioning, enlightened quote, enlightened quotes, enlightened self awareness, enlightened thinking, enlightened uniqueness, enlightenment is a tough issue, entertaining and effective, entrepreneurial mindset, essence of its beginning mission, ethical advertising, ethically challenged tricks, even if it is a great idea, even the memories he cares, Every category has its own version, Every coffee lover sees, every moment counts, every one is an architect of life, every one plays a role in fate, Everyone loves a good story, Everyone wants their business to be unique, Everyone you idolize wakes up scared, everything is evolving, evil in marketing, excitement, existing style of traditional management thinking, expect us all to be better when it comes to children, experiencing the holidays, exploration not ROI, explore neither truth nor lies, external light with which childhood fills the world would be extinguished, external people get confused, extraordinary cruel logic, fabricate unimportant truths, face conflict, facebook, facing overwhelming responsibilities, facts and truth, failing the brand objectives, Failure is only acceptable in small doses, failure of imagination, faith in oneself, fall back on old opinions, family Christmas is rarely as perfect, fascinating factoid about Mars & Hershey, fear, fear creates stagnancy, fear of choices, fearlessness, feels awkward with public displays of affection, few words, fight the hardest battle to be yourself, find flaws in the strongest plans, find self-value in problem solivng, find that this conversation is a deadly doom loop, find the optimum personal speed, Find your unique selling proposition, finding the right words to say, finding what is possible from impossible, finding your way is tough, flame inside, follow the truth, fooling yourself does not mean fooling others, for better or for worse, Forget words like hard sell, fragmentation, freedom of, freedom of choice, fresh thinking if sales are down, friend of good, functional, functional superiority, gain some new identity aspects, gaze neither into the past nor the future, generalist, generalizes how advertising sucks and is misguided, generally improving yourself, generate revenue to pay for all the content, generates an interesting dialogue, generating ideas, generation of measurement, generational ideation, generations changing behavior, generic coffee or advertising a commodity, geting thru chaos unscathed, getting a new start means destroying some old things, Gevalia commercial, Gevalia should be embarrassed, gift, gift to everyone, global collaboration, global respect, gobs of chocolate brands and choices, gobs of poor management skills, god-dammit, good, good advertising people are smart, good for any type of person or event, good people, good product with good brand character, good shit versus bad shit, gravitate to the brand for different reasons, great advertising, Great advertising messaging, Great chocolate deserves, great entertainment basically for free, great headlines that don’t tear someone’s reputation to shreds, great ideas suffer horribly, Great leaders never lose the nose for leading, Great personalities are not one dimensional, grounded in what is important, groups, guilt and obligation, hack advertising people, hanging your hat on your process to differentiate is nuts, happiness, happy brands, hard choices, hard decisions, hard to say something different, have personalities, having a desire to add complexity to a beautiful simple idea has nothing to do with the idea but rather with the person, having a personal defect, having fun at christmas, having moral and ethical substance, He exists as certainly as love and generosity and devotion exist, he will continue to make glad the heart of childhood, he work has failed the brand, hear the craziest, heavy lifting on the marketing & advertising, heightening value in life choices, here is what i would do, Hershey sent technology and information to Mars, heuristic trick to get non creative people, hiding behind statistics, high end chocolate, holding a cup in two hands, holiday advertising, holiday spirit, hope, hope for things to be better, Hopelessness, horrendous Dove cranberries tv commercial, how businesses are changing how they think, how much shit they compromise, how much shit they take, how much shitty work they do, how television advertising can really die, how the generations interact, Hubble, hurricane london social marketing agency, i like numbers, I think opinions, i want you to be better than i was, I'm not going, iconic business people, ideal amount of traits a character, ideas, ideas suffer, identify one mentor, Identifying the false unique, identifying who you are, if it has no value or benefit to others, If television's a babysitter, If there's no chocolate in Heaven, If you see it in The Sun, if you want to be distinct, If you're the smartest guy in the room, ignorance, ignorance is the enemy, illogical decision making, Image means personality, imagery that demeans us intellectually, imagination, immediately drops down into our proprietary process mode, imperfection implies opinion, Implement classic proven professional expertise in a flawed, implying we eaters of premium chocolate are smart enough, improving yourself by learning, in all this world there is nothing else real and abiding, in chaos we found safety, in pain, in pleasure, in terms of what the brand is, in the marketing trade, inability to manage expectations, inaction, incentives, increasingly popular words, incredible heights of zaniness to break out, indirectly, individuals, inefficient crevasses in an organization, inefficient processes, inevitable to compare ourselves, influencers are still influencers, influencing purchases, inform and serve the consumer, informing a decision, inner truth, innovation is impossible to budget, inserting myself into tangled moments, inside an enterprise are only costs, insight, insightful, insightful holiday commercial on television, insightful or blatantly uninsightful, insights, insights are about truth, insights don’t exploit, instinctively complicates life, intelligence capable of grasping the whole of truth and knowledge, intentions, internet, internet for asshats, Internet is a drunk librarian, Internet is a drunk librarian who won't shut up, Internet Marketing For Asshats Ian Lurie, into the Dove brand seems ludicrous to me, introduce a product or a brand, intrusive and annoying, investing energy in the proper thing, investing energy when appropriate, invoke the Pareto Principle, is anything back or white anymore, is marketing evil, Is the work smart, Is there a Santa Claus, isn’t driven by a charismatic personality, isolating variables using statistics, it has become uncool to do simple things in business, it is all about the work. ad agencies are what they produce, it is all your imagination, it is easy to be a lazy thinker today, it isn’t process it is the work, It takes courage to be good at simple, it’s so, i’m not in the shit business, James Webb telescope, journey of thought, joy of christmas, judgement, judging failure needs context, judgment is not easy, juggling versus balancing, just have a point of distinction, just this once, just wanted to strangle him half of the time, keep demonstrating what a moron you are, Kids are attached to their phones, know what's happening to people when and why, knowing what is right is not enough, kodak, lack of alignment, lack of desire to use someone else’s idea, lack of responsibility, lack of self confidence, lack of uniqueness, lacking hope, lacking sophistication or good sense and intelligence, lazy decision making, lazy way to outline expectations, Leaders have to act differently, leadership, leadership management, leadership split, learn and listen, learning, learning begets more enlightened ignorance, left free, less a competitive comparison, lessons, lessons are the secret to success, letting go is difficult, letting go is not simple, let’s make a splash, lies, life, life formulas, life gives you a bazillion second chances, life is a winding road, life is about making choices, life is complex, life is not a mission, life is not a straight line, life is not as simple as it seems, life is often not lived best gently, life is tough, life lessons, life not defined by meeting objectives, life thoughts, Life truths, life’s untruths, life’s white lies, like people, listening, listening and learning, listening and paying attention to everything, listening and responding, little failures versus big failures, live in a relativistic culture, living life backwards but still question, logical decision making, logical versus illogical, long productive career in selecting specific slices of truth, look at the Gevalia tv execution, looked like a TV spot, lot of companies with increased sales, love chocolate, love Gevalia coffee, loved by 50%, Lures people into buying Dove, lying to yourself, M&M’s and Dove Chocolates are both manufactured, M&M’s are more of an everyday chocolate, main elements of building a brand personality, maintain autonomy, make a bad product fail faster, Make chocolate desirable, make haste slowly, make pretty much any point I want to make, make weaknesses irrelevant, making changes personally, making choices, making the hard choice, making the simple complicated, making unimportant important, management, management be accountable, management bullshit, management by exception, management is about human beings, management thinks is changing, managing business relationships, managing perceptions, Mankind, mankind progresses through thought, Many a small thing has been made large, marbles on a table, market & advertise to the people who buy, market and package the chocolate, market themselves as part of everyday fun, marketer knows they have selected the one fraction of the whole, marketing, marketing & advertising, marketing case study exploiting every trick, marketing Frankenstein, marketing has an image issue, marketing people & advertising people are under a lot of pressure to sell shit, marketing people are responsible, marketing strategy, Marketing strategy can be really smart, marketing’s ethical compass, maslow and decisions, maslow and marketing, maslow needs, maybe it is better to admit we failed at something, maybe life is not that complicated, measurement of failure, measuring generational attitudes, measuring generational behavior, measuring global education, measuring life, meeting the challenges of concentration, meeting the construction versus deconstruction gap, merry, merry christmas, Merry Christmas advertising style, Merry Christmas To Everyone, messaging, metaphor can help make it real, Milky Way, Mindless me-too-ism, misconstrue what is unique, miss the simplicity in life, moments are like a balance sheet, moral fiber, more honest online, morning tweetstorm from Trump, most agencies waste this opportunity through politics and egos, most businesses are still run by old white guys, most important factor in affecting our lives is our thoughts, Most jobs are highly structured, most outside-the-box ideas, most people cannot recognize simple solutions, Most people gaze neither into the past nor the future, Most people think the customer should come first, most real things in the world are those that neither children nor men can see, most things in life are not black or white, mostly taste differences, motivate us aspirationally to improve ourselves and better ourselves, motivated by a desire to achieve, motivation, multiple agendas, murphy’s law, my brand is comfortable, my Gevalia coffee rant, my most complex on simplicity, my stance on good shit versus bad shit, NASA, NASA budget shrinking, need not actually be unique in actuality, negative ads are bad, negativity hurts entire industry, new business landscape, new knowledge, new thinking, new york sun, nice reminder of what Christmas is all about, no childlike faith, no excuse for doing crap work, no explicit claim in the ad, no explicit claim in the ad different, no idea is unique, no lazy thinking, no one believes in simplicity anymore, no one has a proprietary process, no one says you failed any more, no one wants to trust chaos, no substitute for judgment, Nobody sees Santa Claus, not a quantity of words person, not always right, not be as black & white as we wish, not defending advertising, not disconnected but documenting, not hacks, not just what you say that stirs people, not meeting an objective is not failure, not morally irresponsible, not more valuable because complicated, not please everyone thought, not run across a whole shitload of these unique products, not substance, not the age group known for, Note to advertising people, nothing is original, now is the time to listen, numbers are facts, numbers are facts crap, numbers are facts nonsense, numbers are not accountable, numbers can play a role, numbers have a role, numbers show possibilities, numbers will confess anything, obligation to do, obligation to do the right thing, offering solutions, offering them solutions, okay to buy & eat, old ideas, once doubt enters it takes on huge proportions, one of the smartest simplest things I have ever written, ongoing search for the right words, online friends, only certain thing about the future, only few find the way, only hope it is a gag video, only sustainable competitive advantage, open our minds, optimism, optomistically cynical, or laughter, ordinary life with extraordinary responsibilities, ordinary people don’t think they are remarkable, organization not aligned, organizational, organizational marbles, organizations, organizations are living orgamisms, organize thinking, organized chaos, organizing chaos, original ideas, original ideas are typically nuances of existing, other ways to be an internet marketing asshat, our advertising sells shit, over thinking the psychological attitudes, overthinking, Own your failures, Owning these contradictions, pace yourself, paid for thru advertising, pamper dreams and hopes, part of M&M’s success, part of the strategy, passion, passionately in doing good, pathetic thing that did not, patient quickness, penalty is that you have to act like a leader, penalty of leadership, people and businesses, people believe simplicity doesn’t have value, people confuse process and disciplined thinking, people get confused about simple, people need help, people need some ideology, people need to take a view to face all problems, perceptions of uniqueness, perfect time to look at the ad industry in a new way, perfection is crap, perfection is the thief, performance, perpetuated some bad myths, persistently curious, personal creative destruction, personal thoughts, personality is eternal, personality of your brand, personalizes the pot of coffee, personifies a coffee, perspective can help with the complex, plainness with absence of showiness, ponder wisely under the guise of building a brand, poor communication in general, pop-culture business, pop-culture iconic business people, power of effective communicating, power of this dimensionalized brand personality, power of words, practical aspects of the business, predictions, prefer Gevalia over a cup of Starbucks, premium brands deserve premium advertising, premium chocolate Dove, pressures the media and marketing puts on us makes us do some fairly wacky things, pretty fabulous tv commercial, prioritizing actions, prioritizing what is right or wrong, process is a means to an end, Product is always first and foremost, product isn’t substantially different, product superiority can come and go, productivity, Products, project global generation, providing perspective, purposeful fragmentation, pursuing the way, pursuit of excellence, pursuit of excellence is less profitable, put failing in perpsective, quality of being simple or uncombined, quality versus quantity online, questioning everything, questioning the unquestionable, quotations, quotes, raise the level of a company, rant on ad agencies differentiation, rare to make complicated simple, real action steps, reason for being, reason to believe, reawakening a brand, reflection of some societal norms, regard to the kinds of messages they send, regulating affairs of mankind, reimaging, reinvigorate sales, relationships, relevant distinctive way, research, research and advertising, research and the client, research shows that people associate them, research spit out this tepid, resiliency, resiliency and character, respect, respect for individual choice, responsibility, results, results achieved, results is management criteria, right is right, right or wrong seems, right words, risk of doing the right thing, ROI versus imagination, rosser reeves, running a business, sad, sad brands, safe, santa claus, santa claus is real, say it differently, say it differently to be distinct, say it is happening when it isn’t, say one thing and say it well, Say something about Dove chocolate, say that something is happening when it is, saying it like it’s never been said before, saying something with substance, scared, search for new answers, see your own reality, seek every way possible to complicate our lives, seek out the genius in the ordinary, seek truth, seeking, seeking the way of truth, self actualization, self doubt, self esteem through problem solving, self truth, self worth, selling people shit they don’t need, selling truth, sewn together by focus groups and researchers, shades of gray, share two Calvin & Hobbes cartoons, shit rolls downhill, short term thinking, shortcomings leading to consequences, simple, simple is hard, simple isn’t the least, simple process chart there are boundaries but freedom, simple solutions are often the best solutions, simplicity has gone the way of the dodo, simplicity in life, simplicity is an acquired taste, simplicity of solution, simplicity seems too chaotic, simplicity takes remarkable effort, simplifying to make choices easier, simply communicate the commodity basics, sip and smile shot, sit around with your thoughts and memories, six impossible things before breakfast, sizing up a situation rapidly, slippery slope, slippery surface of irrelevant brilliance, slobbering over some magical cup of coffee, small gestures in trivial looking moments, smallest actions contribute, smart, smart advertising, smart branding, smart insightful and thoughtful advertising, smart insightful and thoughtful advertising and marketing, So any advertising person with any chops, So much of modern life seems to be about more, social marketing, social media, social networking, soft choices, solely focused on unique features, solidifies my belief, some formula that guarantees that consistent work, some idealistic pedestal, some less obvious things which truly make it spectacular, Some of my little friends say there is no Santa Claus, some pragmatism is healthy, something more important than fear, something smart in order to not be different, something that will inform, sometimes systems work that should not work, somewhere above the least and significantly below the most, sort of marketing Frankenstein, sorting out the truth, soul has value in business, speaking, specialist, spectacular thoughtful insightful holiday commercial, speed to market, springwise, stagnant and get passed, stand for something within yourself, standing on the uncertainty pedestal, standing out and being distinct, standing out and being distinct business, standing up every time we fall down, stanley resor, statistical decision theory, statistics, statistics cannot make the decision for you, statistics getting in the way of a good decision, steam rising from the cup of coffee, stimulus reponse, stop and think, straight lines, straight lines are rare in life, strategy, strength against adversity, Strength is the capacity to break a Hershey bar into four pieces, strength of character, strength of character to make change, strength of character to not be hasty, strip away the undoable and identify the doable, struggle between energy and indolence, struggle between vitality and decay, Studying the Trump presidential campaign, Stuff I Like, stumble upon doing it right, stunning grace in the face of overwhelming life, style and substance, subconscious influences behavior, substance versus style, Substantive creativity is difficult, success of ROI, suggest it as a brand character thought, suggests differentiation is simpler, summarize Trump fairly well, superficial and utterly meaningless conversation, surprises his family with a thoughtful holiday gift, swallowing nonsense, Swedish character was born of the challenge, systems remain stagnant, Take chances, take revenge on doubters, takes on all shapes and sizes, taking advantage of the opportunity Christmas provides, talking, tangibly affect my business, tangled ball of string, tangled up people, Taxi should be embarrassed, Technology is changing faster than most can adapt, Teens get it, television the future and advertising, television's a babysitter, telling a story in 30 seconds, telling the truth, telling the truth in marketing is hard, telling the truth is not impossible, that cup of coffee, that i will be tomorrow, That which is simple is invaluable, that which is simple is valuable, the absence of truth, the agency is not in control of their destiny, the answers are within you, the best interest of the people, the biggest measure of a person, the concept of unique has been important, the depths of zaniness agencies go to, the discussion is a solution, The Emperors of Chocolate, the illusion of choice, the most powerful weapon in life is not a mission, the myth of original, the myth of the proprietary process, the numbers told me what to do, the organizational crack, The penultimate marketing case study for why people hate marketing, the pinnacle of empty awareness, the responsibility in marketing, the smell shot, the so-called proprietary process, the strategy, the subconscious, The Sun, the thinking, The truth about adverts, the unique selling proposition, the whizbang creative process, the word failure is tough love, the zany angles businesses take to differntiate, then eat just one of the pieces, There ain’t no formula here, there are a lot of insights, There are internet marketers, there are unintended consequences, there is no formula for good choices, There is no try, they are nuances, they explore neither truth nor lies, They gaze at the television, they pushed me hard, things learned from good bosses, thinking, thinking harder, thinking impossible things, thinking is good, thinking is messy, this i am today, this is how I want the world to look at me, thorn in the side of evil, thought leadership, thoughtful, thoughtful reimaging, thoughts, thoughts initiate action, thoughts initiate action and progress, Three Musketeers, thrive on dreams and possibilities, tips that are now welcomed and appreciated, Tired Old Visuals, to be sure of you, to justify bad advertising, to slay a dragon you need to believe in dragons, to the detriment to other audiences who are less likely, to the right person at the right time, to your client’s advantage, torture numbers, torturing numbers, tough for dreamers these days, training is woefully lacking, training means results, trembling, trivial moments, trivial moments in bigger life, true spirit of the holidays, truly believe is the crisis advertising is faced with, Trump fails miserably, Trump in full asshat form, Trump world these same tactics, trumpeted as smart marketing, trust, truth, truth and expectations, truth goggles, truth has never been more difficult to discern, truth in marketing, Truth is appreciated but aspirational sells, truth is rarely simple, truth is what really happened, truth or lies, truth or nothing, truth should be simple, truth to oneself, try hard enough you can learn to dance on the head of a pin, trying to preserve will lead to stagnation, TV advertising campaign, tweetstorm from Trump, twitter triumph of humanity, Twix, typically hotbeds of egos and politics, uncertainty is a bitch, uncertainty takes on geometric proportions, unclear leader, understanding what you do as an organization, understanding your Brand Personality, unethical advertising, unexpected innovation, unfocused leaders, unimportant truths, unintended results, unique, unique selling proposition, unique selling proposition is rarely a simple process or outcome, uniqueness in business, Uniqueness is NEVER alone, unquestionable, unspoken part of creativity, untangling people, use imagery and words, use research to generate ideas, use your imagination, Using scarcity to imply demand, using truth to deceive, very little difference in brands within a category, virginia o’hanlon, vision, visual clichés out of your system, wakes up scared to be themselves sometimes, want to be the only ones who do what you do, wanting more can help us grow in many ways, wanting to be cool, wary of those who know the future, waste of time & energy, wasted energy worrying, wasted spending, ways ad agencies differentiate, ways of saying what you need to say, we all fail, we can all be better thinkers, we have failed the brand, We make a living by what we get, weakTrump asshat, weave your way through business issues, welcome the burden of responsibility, what a frickin' Grinch, what an amateur does, what has been done and what people already know, what I do know about television viewers, what I know opinions, what I learned from, what is management, what is the alternative, what is the personality, what is the place of words, what looks like chaos, what makes you unique, what the hell does our product do well for the person who buys it, What they hate is bad advertising, what we have is not what we need, what we need to get us through, what we want is not what we need, whatever it takes, whatever it takes to cross that dark bridge, When down is up, whole advertising process, whole shitload of others are Hershey products, Why does everybody go to process, Why doesn’t the advertising stand above, why isn’t the advertising, why they're called jobs, why your brand is something distinct, will surprise even those who have seen furthest into it, Winston Churchill, without a product functional promise, without being too obvious, woefully inadequate data, Wonderful words any day, wonderful words for today, words, words that become deeds, words worse than nothing unless they do something, work hard and good things will happen myth, work is often up to people, work that works, worry about implementing a great idea versus protecting it, worth taking the time to savor, you ain’t got shit, you are not a failure because you fail, you cannot dwell on every moment that slipped by, you know search engines, you sell to the people who buy, “internet marketing for asshats
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